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Federal Reserve
Bank of Dallas
San Antonio
Branch

Vista

South Texas
Economic Trends and Issues

Spring 2004

Gauging the
Impact of the
San Antonio
Toyota Plant

V

arious groups have

estimated the economic
impact of the new
operation.

Since Toyota Motor Co. announced in February 2003 that it
would open a truck plant in San
Antonio, various groups have estimated the economic impact of the
new operation. The most commonly estimated impact is for the total
number of jobs created. This is
usually based on the number
of employees who will work at
the plant—2,000—and a multiplier
based on supplier and other indirect jobs. For example, the Texas
comptroller’s office forecast that
the state would gain 16,000 jobs,
12,000 of them permanent. The
UTSA Institute for Economic Development estimated an impact of
7,300 jobs in Bexar County.
This article defines job multipliers, describes how they are typically calculated, looks at factors
that might impact the multiplier
for Toyota, and summarizes recent
findings on the accuracy of multipliers estimated for a South Carolina BMW plant.

Defining Job Multipliers
A job-creation multiplier is the
total number of jobs created as a
result of a new production facility,
divided by the number of employees who will work there. For
example, if a manufacturing plant
opens with 100 people and this
leads other firms to increase their
employment by 100, the multiplier
would be 2 (200 divided by 100).

The total job impact can be
divided into three main categories:
direct, indirect and induced. Direct
jobs are those with the new firm—
100 in this example. The remaining 100 jobs are indirect and induced jobs. The indirect jobs are
supplier and construction jobs that
support the establishment and production of the manufacturing plant.
The induced jobs are those needed to fulfill the household demands of the direct and indirect
employees, such as retail store jobs
in the area near the new plant.
While all multipliers look at
permanent indirect effects from
suppliers, not all count temporary
indirect jobs and induced jobs. So
one source of differences in multipliers is what type of jobs are being
counted.1
Other differences occur in forecasting which inputs will be produced locally and which will be
imported. The more goods and
services that are imported, the fewer
the indirect and induced jobs created locally. In areas with a large
existing supplier base, suppliers
will likely expand output to accommodate the new plant. In regions
without a supplier base, suppliers
are often reluctant to build until
they can be sure they will have
adequate business to make the
move profitable. One measure of
the likely use of local suppliers is
a survey of the existing local firms

in the industry to determine how
many of their supplies come
from local producers.
The Bureau of Economic
Analysis offers an alternative
method to an often costly and
time-consuming survey. The Regional Input–Output Modeling
System (RIMS II) uses data on
output, earnings and employment of regional suppliers to
adjust national multipliers that
are based on the input–output
structure of nearly 500 industries.
For example, if a study of
U.S. auto manufacturers revealed
that for every unit made, suppliers
produced on average 4.1 tires,
the national multiplier would
take into account the total
increase in auto production, how
many tires would be needed and
the number of new jobs in the
tire industry (along with other
supplier industries).
For a local economy, this
multiplier might be reduced if
the auto industry represented a
large share of jobs but the tire
industry was small—implying that
many of the tires are typically
produced outside the local economy. If neither the primary nor
the secondary industry has a
local history and a new plant is
being built, the multipliers are
particularly difficult to estimate.

Factors Impacting the
Toyota Multiplier
Because the auto and auto
parts industries are small in San
Antonio, the Toyota plant will
likely have a smaller local multiplier than if they were large.
According to data from the Texas
Workforce Commission, the motor
vehicle industry accounts for only
0.4 percent of San Antonio’s total
wages and 0.2 percent of its employment.
Industries new to an area
tend to have low multiplier
effects initially. Most suppliers will
wait to see if other manufacturers relocate, which would make
it more cost-efficient to build a

new plant rather than ship products from an existing one. After a
visit to Japan, Joe Krier, president of the Greater San Antonio
Chamber of Commerce, said some
Toyota suppliers were hesitant to
move to the San Antonio area
unless Toyota added capacity to
its San Antonio plant.2
A 2000 study by Thomas
Klier, a senior economist at the
Federal Reserve Bank of Chicago, found that even plants that
adhere to just-in-time inventory
management do not necessarily
require that suppliers be located
within 100 miles of the manufacturer’s plant.
Klier suggests that plants
look at suppliers located within
about 400 miles, or a day’s shipping distance. Klier also concludes that since close groupings
of related suppliers are not necessary for most auto parts production, suppliers tend to center
their factories between auto plants.
This allows suppliers to maximize their plant production and
use transportation networks to deliver their products.3
There are many automotive
manufacturing plants in the
Southeastern United States, and
three General Motors plants are
not far from San Antonio, in
Arlington, Texas; Shreveport, La.;
and Oklahoma City.
Several possible Toyota suppliers are currently building large
plants in eastern Arkansas,
which has easy access to the GM
plants as well as to other
automakers in the Midwest and
Southeast. Denso Corp., partly
owned by Toyota, is building a
500-employee plant in Arkansas
to produce air conditioners, and
Eakas Corp. is building a 250employee plant to produce door
handles and outside mirrors.
TASUS Corp., a Toyota supplier
that makes plastic injectionmolded parts, is building a plant
in Georgetown, Texas, outside
the San Antonio metropolitan
area.

The engines for the San
Antonio plant are expected to be
made at Toyota’s Alabama plant
and transmissions at either a
Japanese or West Virginia plant.4
The Mexican Factor. While
suppliers seem to be locating
themselves for access to several
U.S. auto manufacturers, many
suppliers and some auto production plants are already operating
in Mexico within a day’s drive of
San Antonio. As shown in the
map, San Antonio sits near the
center of a recently developed
auto corridor that extends from
Mexico City to Atlanta. Of the 18
assembly plants planned for or
built in the United States and
Mexico since 1990, 12 (including
Toyota San Antonio) are located
in this corridor, five of them in
Mexico and six in the South–
eastern United States.5
A large auto parts industry
has evolved in Mexico to take
advantage of the country’s low
labor costs and service plants
there and throughout the United
States. Employment in auto and
auto parts manufacturing in
Mexico in 2002 was 652,000,
close to the 670,000 in the top
six U.S. auto states combined
(Michigan, Indiana, Ohio, Kentucky, Illinois and Tennessee).
Much of Mexico’s auto parts
manufacturing occurs in the maquiladora industry and in the four
states that border Texas: Tamaulipas, Nuevo León, Coahuila and
Chihuahua. In 2002 there were
232,700 maquiladora jobs in transportation equipment manufacturing. Suppliers in Tamaulipas,
Nuevo León and Coahuila are
well positioned to serve the
Daimler/Chrysler plant in Saltillo
that makes Dodge Ram trucks, as
well as the Toyota plant in San
Antonio.
Toyota is building its first
Mexican manufacturing plant in
Baja California near Tijuana,
where it will make trucks and
truck beds for its Tacoma pickup. Toyota purchased $600 mil-

San Antonio Centered in New Auto Corridor

Detroit
Minneapolis
Milwaukee
San Francisco

Chicago
Kansas City

Indianapolis

Pittsburgh

U N I T E D S TAT E S
San Diego
Tijuana

Oklahoma City
Dallas
Hermosillo

San Antonio

Philadelphia
Baltimore
Washington

Norfolk
Memphis
Atlanta

Shreveport
Jackson

Charleston

Jacksonville

New Orleans
Year of production start
Pre-1950
1950–1989
1990–2006

Monterrey

MEXICO

Classification code multiplier for
motor vehicles and equipment in
South Carolina—by the 1,900
on-site jobs to get a total job
increase of 4,845—5,292 fewer
than the board projected.
The authors of the study also
ran a statistical test to determine
if the BMW plant sparked the
growth in supplier chains the
state expected. They found no
evidence of an increase in
growth of supplier firms in South
Carolina for up to three years
after the plant opened. This supports their initial contention that
the state had overestimated the
multiplier impact and a multiplier of 2.55 was more reasonable than the state’s 5.33.8

León
Guadalajara

Caution May Be Warranted

Mexico City
Puebla

SOURCES: Automotive News Data Center; auto companies; TIP Strategies Inc.

lion in auto parts from 20 Mexican suppliers in 2002, and
according to spokesman Dan
Sieger, the company plans to
expand its supplier network in
Mexico to support San Antonio
and Baja.6 Ciudad Juárez, which
is between Tijuana and San
Antonio, has a large auto parts
industry and could be an important location for suppliers seeking to produce for both plants.
While Juárez is about 550 miles
from San Antonio and 725 miles
from Tijuana, travel to both locations is expedited due to the
light traffic between them and
the good condition of Interstate
10. Both markets are also accessible by rail.

The Accuracy of Multipliers
John
Connaughton
and
Ronald Madsen evaluated the
use of output multipliers to
determine the local economic
impact of a BMW assembly plant
in South Carolina.7 Their study

found that the initial multiplier
estimates were overstated.
The South Carolina State
Development Board projected a
total increase of 10,137 jobs from
the BMW plant, even though there
were 1,900 direct jobs and the
RIMS II multiplier for auto production was 2.55. The board
argued that the RIMS II multiplier
was too low because it only accounted for the existing supply
chains, whereas the board expected an estimated 21 additional suppliers, creating 2,793
jobs. The board combined the
projected new-supplier jobs with
the on-site direct jobs to get total
new jobs of 4,693. A multiplier
of 2.16 (aggregated from RIMS II
multipliers) was applied to the
total estimated new jobs, resulting in total job creation of
10,137.
Connaughton and Madsen
point out that a more conservative approach would be to multiply 2.55—the Standard Industrial

There is a wide range of estimates for the total job impact of
the Toyota plant coming to San
Antonio, many of which seem
large given the circumstances.
There are reasons to suspect many
suppliers will locate or expand
outside the local area and even
the state. The large presence of
auto parts suppliers in Mexico,
for example, was likely an incentive for Toyota to move to San
Antonio but also lessens the
need for suppliers to locate in
the area. The research on the
South Carolina BMW plant also
suggests caution in estimating
large multipliers.
In March 2004, Texas Gov.
Rick Perry announced the Toyota
plant would generate 1,000 new
local jobs from about 10 automotive suppliers. These jobs will be
created by unnamed on-site suppliers, manufacturing such items
as seats, interior roof liners, and
tire and wheel assemblies.
While more suppliers may
come to the area and the state
this year and next, it is reasonable to believe the 1,000 jobs the
governor announced represent
the bulk of the new permanent
indirect jobs. However, there
is also a good possibility that

because the plant will have the
latest technology and proximity
to a large, low-cost Mexican supplier base, it will expand production in the future if demand for
Toyotas continues to increase.
—Keith Phillips
Kristen Hamden
Eric Lopez

5

6

7

Notes

1

2

3

4

Keith Phillips is a senior economist and
Kristen Hamden an economic analyst
in the San Antonio Branch of the
Federal Reserve Bank of Dallas. At the
time this article was written, Eric Lopez
was an analyst in the Branch’s Payments Department.
Although there are also multipliers for
income, value-added and output,
which are calculated differently, this
article focuses solely on the employment multiplier.
“Toyota Suppliers Likely to Bring In
1,000 Jobs; Some Companies Expected
to Move Next to S. Bexar Plant Will
Be Local Minority Owned Firms,” by
Barbara Powell, San Antonio ExpressNews, March 24, 2004, p. 1A.
“Does ‘Just-in-time’ Mean ‘Right-nextdoor’? Evidence from the Auto
Industry on the Spatial Concentration
of Supplier Networks,” by Thomas H.
Klier, The Journal of Regional Analysis
and Policy, vol. 30, no. 1, 2000, pp.
43–59.
“Suppliers Plan to Move onto Site of
Toyota Truck Plant in San Antonio,”
by Barbara Powell, San Antonio
Express-News, March 26, 2004.

8

Federal Reserve Bank of Dallas
P.O. Box 655906
Dallas, TX 75265-5906

ADDRESS SERVICE REQUESTED

“Texas Automotive Industry Profile, TIP
Strategies Inc., http://site.tipstrategies.com/
Texas_Automotive_Profile.pdf, September 2003.
“Toyota Says Trucks Produced in S.A.
Will Be Sold in the U.S. Market —
Despite Mexico’s Proximity,” by Greg
Jefferson, San Antonio Express-News,
Sept. 18, 2003.
“Assessment of Economic Impact
Studies: The Cases of BMW and
Mercedes-Benz,” by John E.
Connaughton and Ronald A. Madsen,
The Review of Regional Studies, vol. 31,
Winter 2001, pp. 293 – 303.
Since this study was completed, the
BMW plant has expanded to employ
4,327 workers. Thus the current BMW
direct impact is greater than originally
expected, and the current supplier
impact may also be larger than the
study found. This does not abrogate
Connaugton and Madison’s results,
however, since their study looked
solely at the impact of the initial 1,900
jobs and not the impact of future plant
expansions.

For more information, contact Keith
Phillips at (210) 978-1409 or
e-mail keith.r.phillips@dal.frb.org.

V

For a copy of this publication, write
to Rachel Peña, San Antonio
Branch, Federal Reserve Bank of
Dallas, P.O. Box 1471, San Antonio,
TX 78295-1471.
The views expressed are those of
the authors and do not necessarily
reflect the positions of the Federal
Reserve Bank of Dallas or the
Federal Reserve System.
Editor: Keith Phillips
Copy Editor: Monica Reeves
Design: Gene Autry
Layout & Production: Ellah Piña
This publication is available on the
Internet at www.dallasfed.org.

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