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ACHIEVEMENT
Address by
William McChesney Martin,
President Federal Reserve Bank of St» Louis

Delivered before
National Convention of the American Institute of Banking
Louisville, Kentucky,
June 10, 1938.

ACHIEVEMENT
It is a pleasure and a privilege to have a part in the deliberations of
this convention, for the purpose of the deliberations is achievement, achievement
in the banking world. You would not be present here today if it were not your
desire to accomplish things and thereby win a patent of nobility.
Whenever and wherever in the dim distant past the first king was crowned,
it was the result of achievement. Those around him who had demonstrated leadership
were his nobles, and as it is natural for fathers to t&ke care of children, the
heirs to the fathers1 land became heirs to their titles and therefore groat by birth.
However, from time to time there arose others who through achievement forced
recognition and to those the sovereign gave patents of nobility.
In such an established order, long continued, It was in accordance with
experience for Shakespeare in writing "Twelfth Night" about 1601 to say: "Some are
born great. Some achieve greatness."
However, "the old order changeth, yielding place to new" and today we have
the situation clearly stated by Woodrow Wilson:
"Achievement has come to be the only real patent of nobility in the
modern world."
Therefore, what is our attitude towards achievement?

If wo arc lazy, wo

are just hoping that an opportunity will occur. When others achieve, we are liable
to say "I wish I had his opportunity."
presented?

Are we able to see an opportunity when it is

Do we fool ourselves with the idea that opportunities just occur and

can not be made?

It certainly is a tragedy vfaon an opportunity presents itself and

can not be taken advantage of. However, one should not be even discouraged by this,
but should learn from it to take advantage of the next opportunity that presents
itself, for in every life there is more than one opportunity.




Yfcu McC.M, # 2 ,

There is just one way to achieve and that is to be prepared, prepared to
seize an opportunity, to take advantage of an opportunity or to make an opportunity.
As we are all really making our living out of banking, to be prepared for achievement we must do at least two things - study our day!s v/ork, that is, get experience,
and study books on banking.
Experience is the best teacher, but a man does not live long enough to
learn what is necessary in these modern times in this way.

In banking, as in other

things, he must supplement what he is learning while earning a living by getting
book experience of many men in different phases of banking classified in such shape
that he may learn from those who have gone before. The ideal training is experience
and books. Only in that way can the modern bank employee be properly prepared. He
may have all the experience in the world in a tellerTs cage but know practically
nothing about credits and discounts.
about all the departments of the bank*

If he expects to be an officer he should know
If he gets all of his training from

experience he is liable to make mistakes that he could have avoided had he been able
to learn from a book the experiences of other men. On the other hand, the man who
has only the training given by books can propound a wonderful theory and find to his
sorrow that it will not work.

If it is just confined to himself it is not so bad,

but if it involves others it is extremely unfortunate. Benjamin Franklin said that
"I know a man who could call a horse in nine languages, but when he went to make a
journey bought a cow," A man getting all of his knowledge of horses and cows from
books doubtless worked out what ho considered a sound theory for his journey. The
horse could go faster - the book said so. However, the book said that cows in some
countries were used to carry a burden and ho learned that the cow gave milk. He
therefore worked it out that on his particular journey food was more necessary than
speed and doubtless thought he could save money by riding a cow and getting mi IK for
his meals* There have been theories even in the financial field thoroughly as
fantastic as this.



Yfai. McC.M. #3.

An ideal way to get training in banking is to study what you are doing
while you are making a living and supplement such study by the reading of books on
banking. The necessity of the combination of experience and books resulted in the
founding of the American Institute of Banking, a great achievement. History shows
that the need results in the discovery of the means* The American Institute of
Banking came into being along exactly the same lines as other universities came
into existence.
The earliest universities were not founded - they !!just grew" to meet a
need. Bologna, in Medioval times the neoting point of chief routes of communication
in Northern Italy, was convenient, so young men gathered there for instruction.
Then, in order to protect themselves from the tradesmen of the town, they formed
themselves into a gild of a kind already common in Italian cities. In this way they
wore able to regulate the rents of their rooms and the prices of their books and,
having thus proved their power, they formulated terms for the professors, who were
dependent, at first anyhow, upon the foes of their pupils. They required among
other things that "a professor not be absent without leave even a single day and If
he desired to leave town ho had to moke a deposit to insure his return.

If he

failed to secure an audience of five for a regular lecture he was fined as if absent.
He must begin with the bell and quit within one minute after the bell. He was
obliged to cover ground systematically, so much in each specific term of the year,"
and so for a time at least the student body ruled the town and the faculty.
However, the man who had the knowledge to teach was a professor, so the professors,
learning a lesson from their students, in time formed a gild of their own and thus
combining would not teach anyone unless he passed an entrance examination, and as no
one could teach unless he had received a professor!s license, the student, oven
though he did not expect to teach, sought this license and when he received It had
his degree.
The University of Oxford is composed of a number of different colleges,

such as Christ


Church College, Magdalene, Balliol, etc. The students attend these

Y/m. McC.M. #4*

different colleges and when they have finished the course are examined and given a
degree by the University*

So it is with the American Institute of Banking. The

chapter in each of the different cities is in effect the same as a college and when
the course is finished the Standard Certificate is granted by the National organization of which each chapter college is a part. As the necessity for post graduate
work developed, the Graduate School of Banking Y/as established.

It is in this

American development of the college plan that you have the privilege of being prepared for the opportunity and, in fact, prepared for making the opportunity*

It

was Bacon who said !,A man makes more opportunities than he gets."
The first step, however, towards achievement is to seise the opportunity to
become prepared. This means self-control, sacrifice and hard work.

It is easy to

sit in a chair on a suirmier night and look at the moon and dream that you have become
experienced and in a dream on a moonbeam ride to the star that you want to roach,
but when the dream is over, you are still sitting in the chair.

It is all right to

dream a dream, but it is necessary that you go through the monotony and the hard
work necessary to accomplish results. There may be those who think that they can
get something for nothing, but they are badly mistaken. The unromantic fact is that
you pay for what you get*
Civilization has passed from the era of barter through the era of money,
until we are now living in the era of credit* Not to be strangled by the complexities of the web of banking, a man must be educated in banking* Wherever there has
been a bank without a banker, the institution has come to grief*
The qualities of a banker arc honesty, judgment and system*
Honesty is fundamental and it should be inherent honesty based on duty to
God, to self and to fellowman*
of being found out*

It should not be just an honesty kopt honest by foar

Such an honesty is of the typo that is liable to prove dishonest*

It should be an honesty not only in regard to the present transaction, but to its




Wm. McC.M. ftb.

motives and the probable results, an honesty that merits confidence and inspires
confidence.
However, an honest banker without judgment can bring disaster to his bank.
Good judgment is necessary. And, especially in these modern days, judgment to be
good must be based on knowledge not only of local conditions but of country-wide and
world-wide conditions. In brief, a banker's judgment must not just be based on
common sense, but it must be educated common sense.
System also is essential. The records must be kept in such a way that at
any time the condition of the bank is disclosed. And, further than that, each note
in the bill case should have with it full information showing the reason for the
credit. Too often there is no system in regard to the bill case at all. I am
speaking from experience when I say to you that I have seen not just one or two but
many good banks needing money present a note to the Federal Reserve Bank or to some
correspondent without any supporting data, or in such shape that only the man who
made the loan at the local bank could tell what it meant.

I have even seen loans

on real estate whore the certificate of title did not show that the man who made
the loan owned the property, the banker explaining that he was certain the man owned
it, the recorder1 s office was not very far away, and ho could verify the record
whenever it was necessary.
As for honesty, that is., not only a priceless inheritance, but, human nature
being what it is, has to be assiduously trained and cultivated, not only in the
home but throughout life. That is largely within the province of thc^Jaome and the
church.
Banking judgment and system are gained through schooling in the banking
field. The school that has been developed in response to apparent need is the
banking university which we know as the American Institute of Banking.

In that

school we are able to study our day's v/ork and after hours _;et into the broader
realm of banking through books and instruction. The man who gets a Standard



Yftiu McC. M# #6.

Certificate which shows that he has brought his American Institute of Banking
studies to a successful conclusion can know that he has won achievement.
Take the employee on the transit desk. He may be just a machine, assorting
and listing checks, and he may be a good machine, able to handle as many items
accurately as any of his fellows. If he stops, however, with that routine he is
just a machine.

If he is studying his day's work he will know the significance of

the endorsements on the checks, where they originate, something of the transactions,
perhaps in an indefinite way it is true, which brought the checks into existence.
He will also be thinking if there is any improvement that can be introduced into the
day's mechanics. This should not slow him up in his work. When the dayfs work is
over, the questions that have arisen in his mind he can discuss with some other
employee and when he gets in the classroom can discuss them with his instructor. He
is learning to think as well as to work and is prepared for the opportunity to take
on more important duties than those of the transit desk. He becomes a thinking unit
instead of a machine unit in the organization.
I wonder how many of us can read intelligently the financial page of our
daily paper. The local paper in the small town does not have much financial news,
but in these days in the small town you have access to some metropolitan paper that
pays some attention to such news. You, of course, can read the words, but do you
really understand the meaning?

If the discount rate of a Federal reserve bank is

mentioned as being increased or decreased, arc you able to formulate an opinion as
to the reason for the change?

Do the items in the Federal reserve bank statement

mean anything more to you than figures, and if someone writes an article on the
trend of interest rates, are you able to follow the argument intelligently so as on
logical grounds to agree or disagree with the writer? "When you find a little squib
giving the relationship of the English pound sterling and the French franc to the
dollar, do you realize what that possibly means in terms of export and import of
commodities?



Have you a vague idea or an intelligent ono in regard to the meaning

Wm. McC.M. #7.

of inflation, deflation and recovery?
money and credit?

Do you really know the difference between

I may say parenthetically that if you do, your knowledge is

greater than that of some who have made a great deal of noise from the public platform.
In these modern days the quickness of transportation and communication
have, as it were, turned the world into a county, and in order to do business in the
county the intelligent banker should be familiar with the monetary manifestations
of production, manufacture and distribution, and supply and demand.

In order to do

this, it requires a high degree of training and continuous study on the part of the
banker.
While in the individual bank and in the larger banking field there is no
dearth of opportunity to achieve, there is a dearth of men prepared to take the
opportunity. Good, trained men are in demand and while sometimes you may be discouraged by the waiting, if you really have trained ability, the opportunity is most
liable to come, and come, perhaps, when you are least expecting it*
Study the day!s work, take advantage of the book training afforded by the
American Institute of Banking.

Do not get discouraged but keep from being a machine

in your job and you will have the satisfaction of knowing that you arc prepared for
the opportunity.

The chances are that some day when you move up there will be those

who say "isn't he lucky," but you will know that it was preparation, not luck, and
you alone perhaps will know how hard and some times discouraging the road was# There,
of course, is such a thing as "pull" but it can not get you far. Because a father
or an uncle owns a block of stock in a bank you may get a position as vice president,
but unless you are prepared and capable you will just remain a show-place vice
president and the man who is prepared, who had no "pull", having traveled along the
hard road, will jump the show man and have an active part in running the bank. If
the business starts falling off and they have to cut down on expenses, the other
man's chair is liable to bo vacant. The prepared man1 s place will continue to be

occupied.


WITH Mod

M*

#8

We are fortunate in living in the greatest doraocracy of the world. Our
forefathers understood that the individual, irrespective of birth, should have
every opportunity to achieve*

Such a government is our birthright and wo must be

careful to safeguard it. We should never let a taint from the boiling caldron of
European unrest pollute the atmosphere of our democracy.
We must preserve our heritage. We must uphold such achievement for
betterment as tho American Institute of Banking.

Through it we are given an

opportunity to accomplish results in banking.
Under such a government and by hard work, each of us has tho chance to
win a patent of nobility, for in this modern world the only real patent of nobility
is achievement.