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MAPS Anniversary Luncheon Speech
W. Lee Hoskins
Landerhaven
June 7,1990

I. Introduction
It's a great pleasure to be part of the MAPS Anniversary lunch. What I would like
to do today is take a look at where our economic region is and where it is going. I think
you will agree that we are living in a time of rapid change and competitiveness and the
continued globalization of markets will only intensify the situation. Some people
welcome change and use it to their advantage. But, far too many people resist change
and spend their time trying to stymie it. On this point, permit me to read from a letter
written over 150 years ago.
'Dear President Andrew Jackson:
'The canal system of this country is being threatened by the spread of a new form of
transportation known as railroads. The federal government must preserve the canals
for the following reasons:
'One - If canal boats are supplanted by railroads, serious unemployment will result.
Captains, cooks, drivers, repairmen and lock tenders will be left without means of
livelihood, not to mention the numerous farmers now employed in growing hay for
horses.
'Two - Boat builders would suffer and tow-line, whip and harness makers would be left
destitute.
'Three - Canal boats are absolutely essential to the defense of the United States. In the
event of the expected trouble with England, the Erie Canal would be the only means by
which we would move the supplies so vital to waging modern war.
'As you may well know, Mr. President, railroad carriages are pulled at the enourmous
speed of 15 miles per hour by engines which in addition to endangering life and limb of
passengers, roar and snort their way through the countryside setting fire to crops,
scaring the livestock and frightening women and children. The almighty certainly
never intended that people should move at such breakneck speed.'
Signed - Martin Van Buren, Governor of New York, April 1829
There will always exist pressures to favor the status quo. As an aside (if desired),
railroads had a similar myopic-induced viewpoint as the canal operators. They did not
really accept autos and aircrafts as competition.
My message to you is that
a) In an ever more competitive world, organizations must adopt new strategies
and business practices that not only concentrate on production or service for our own
markets, but also deal with global markets. Employing technology will be critical.
b) Policymakers need to remove impediments, particularly in the financial
services industry, that stand in the way of market forces and ultimately reduce the
competitiveness of our firms.
A look at Ohio and the rest of the Fourth District over the past decade presents us with
a good example of the positive results of technological applications ana unbridled
market forces.




-2-

II. The Changing Nature of the Fourth District Economy
A.

This region has come a long way from the recession years early in the
previous decade. The catch-word for Ohio and the Midwest over the last
decade has been "restructuring."

B.

Our regional economy still remains highly dependent on manufacturing.
1.
Manufacturing sector in Ohio is dominated by durable goods industries
such as industrial machinery and equipment, transportation
equipment, and fabricated metals.
2.
At the end of the 1970s, some of our industrial base was obsolete in a
number of ways that became quite apparent when national markets
began to open up
a.
Although growth in employment has been stagnant or
declining throughout the 1980's, manufacturers continue to
produce goods at a faster pace than the expansion of the
state economy. We have experienced significant
productivity gains...producing more with fewer workers.
The result is a leaner, more competitive manufacturing
sector.
b.
application of technological developments has aided
productivity growth enormously
c.
Investment and export boom during 1988 and into the first
part of 1989 was very beneficial.
3.
We have seen a Phoenix-like rise by some industries out of the ashes to
become more vibrant and competitive in the local and national
economy.
4.
Newspapers and magazine articles have heralded this resurgence as the
Renaissance of manufacturing. The rust belt had begun to regain some
of its old luster.

C.

Growth rate of services has been primary source of new jobs in Ohio and the
nation.
1.
Services (primarily personal, health, and business services) have
contributed two-thirds of the half-million new jobs in Ohio since 1980.
2.
The two fastest growing sectors are business services and computer
data processing services -- both have capitalized on technological
breakthroughs. Yet, it should be noted that these sectors are closely
linked to manufacturing.

D.

We have come a long way in rebounding from the twin recessions that
greeted the 1980s. However, for us to continue our success into this decade,
we cannot rest on our laurels. The norms of the past do not necessarily apply
to the way we must conduct business today and in the future.
1.
business strategies must be revised to take a more global approach
2.
technology will continue to play a big role in competitiveness




III. Financial Services Industry

A.

Today, the financial services industry is facing many of the same challenges
that many other businesses have faced since the early 1980s

B.

Technology and internationalization of business has and will continue to
globalize the financial services arena

C.

As our financial markets become more global, policymakers and bankers
realize that our banking laws and system of regulation put our domestic
financial services industry at a competitive disadvantage
1.
international differences in bank structure can have important
implications for the competitiveness of U.S. institutions here and
around the world
2.
disadvantages will widen as
a.
Europe 1992 approaches
b.
Japanese banks continue to look for profitable opportunities
c.
technology develops and is applied to the financial services
industry

IV. What Role Should Governments Play?

V.

A.

Must create an environment in which market forces are free to operate

B.

Government still has an important role to play
1.
protection of individual property rignts
2.
but, must be careful to preserve market fundamentals

What Actions Should Policymakers Take in Reforming the Financial Services
Industry? Before we can expand banking powers, regulatory reform is imperative.
Any set of reforms must be based on market principles.
A.

B.

Federal deposit insurance
1.
one method is to at least enforce the current limit ($100,000) or reduce
the limit near the original amount ($25,000)
2.
if greater coverage were desired, a co-insurance system could be
instituted
a.
100% up to 25,000
b.
90% between 25,000 and 50,000
c.
80% between 50,000 and 100,000
d.
70% above
Do away with the "Too Big To Fail" doctrine
1.
allow banks to be subject to market discipline of failure
2.
reduce long-term exposure to both insured and uninsured claims

V. Technology Must Also Play A Role (as I have already alluded to)
A.

Today's seminar represents one step in the endless journey of technological
development and implementation in the financial services industry

B.

Introduce my colleague, Ned Richardson, who heads up our marketing and
roduct and business development areas for the Fourth Federal Reserve
►istrict
1.
Ned will talk about some of the developments in electronic transfer of
funds
2.
and discuss some of these developments applications




E

B.

Negative Effects of Deposit Insurance
1.
intricate system of rules and regulations to protect the insurance
fund (taxpayers) and to guard against unfair subsidies to poorly
managed banks
2.
proved to be operational handicaps in a fast-paced world
a.
technology allowed unregulated interlopers to unfairly
compete
b.
fluctuations in inflation highlighted the inflexibility of a
rigid system of rules and regulations

Price Stability and Sound Banking
A.

Credit analysis
1.
decisions to limit bank risk are based on
a.
the value of collateral in secured loans
b.
and on projections of the ratio of a borrower's current assets
to current liabilities in unsecured loans of working capital
2.
unexpected price changes can invalidate assumptions underlying
the loan; the standards of loan evaluation can be preserved under
conditions of price stability

B.

Price instability
1.
accounts for many of the problems of financial institutions here
and abroad, but also for the plight of U.S. deposit insurance
agencies
2.
price fluctuations of the late 1970s and early 1980s coupled with
the regulatory environment and deposit insurance limits of
$100,000 per account encouraged the system to undertake greater
risks
a.
bank managers and shareholders are not penalized for poor
management since depositors are all but unconcerned with
risk
b.
insurance is not priced for risk (flat fee)
c.
the manner in which deposit insurance agencies settle
failures, guaranteeing non-insured parties not included
under the deposit insurance system, tends to worsen already
apathetic market pressures
d.
problems are compounded by the incentives of managers,
once an institution is in trouble, to take greater and greater
risks







On the surface It appears that we have weathered the storm, and there 1s
clear sailing ahead. It seems that we need only to continue to do
whatever it was that brought about the recent resurgance of
manufacturing and growth in services. However, the dramatic
restructuring of our region has occurred at the same time as the U.S.
economy has become more open to world trade.
A.

Industries face a more global economy than at any time since the
turn of the century. What does a global economy mean for the U.S.?
1.
Recent events have broadened world markets, Including opening
of China and perestroika in the Soviet Union
2.
Upcoming unification of European markets in 1992 will create
even more opportunities for competition and participation
3.
Opening of European economy doesn't imply an automatically
level playing field or more important an Increase in overall
efficiency.
4.
The trading world lacks a commitment to the principles of free
trade. Environment 1s "neo-mercantilist" — market access 1s
often a function of negotiating skills rather than competitive
strength
5.
Can America Compete? Trade deficits we have accumulated since
the 1980s are primarily the fault of poor economic policies.
These policies especially high inflation rates of the 1970's^
made our firms'less competitive. We can do better, and
policymakers can help.

B.

What role should governments play in a global economy?
1.
Simple: Create environment consistent with good allocation of
limited resources. Government policies should not strive to
supplant markets and limit their discipline.
2.
Inflation: Control it because it leads to mi sal located
resources, socially Inefficient institutions, and erosion of
long-term growth
3.
Exchange rates: Avoid foreign exchange market intervention.
In a system of floating exchange rates and free trade,
resources will find their best use.
4.
Trade Restrictions: Stifle the healthy flow of resources and
are ultimately damaging to trade and growth for all parties
5.
Regulation: Has adverse effects on long-term decisionmaking;
the U.S. experience with its own steel industry illustrates
thi s

C.

Regulatory Reform is necessary to allow the financial industry to
be more responsive to the rapidly-changing needs of the marketplace.
1.
For years, banks treated as a publicly controlled utility in
U.S.
2.
Legislated changes have resulted in increased competition,
also spurred by rapid technological changes
3.
Interstate banking has also increased competition
4.
More needs to be done: Banks in other nations compete globally
and offer much more support to the export power of their
native countries
5.
If we expect to compete, our financial resources must be
mobile as those of foreign nations are

III.




Jitst as policymakers can take steps to improve American competitiveness,
American firms car, also take steps to improve their competitivenss in
this growing global economy.
A.

B.

American industries must adapt to new world marketplace. World
view must he revised.
1.
Strategies and resources must be updated vigilantly and
institutions must become more flexible and responsive
1.
Increasing use of automation adds to output capability and
efficiency but still workers are the heart of any process.
3.
Employee Involvement and proper organizational structure are
Important aspects of this efficient use of the means at hand
4.
Business strategies and practices, and use of technology, must
be constantly reassessed and updated; such technology will
make the business world even more dynamic. In the case of
financial transactions, technology to increase efficiency is
growing, and America must stay on top of it
CONCLUSION: This responsibility falls to everyone in this room and
to the Fed as wel1.