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THE EQUITY CAPITAL




SITUATION

A personal statement by Thomas B. McCabe,
Chairman of the Board of Governors of the
Federal Reserve System, prepared at the request of a Subcommittee of the Committee on
Banking and Currency of the United States
Senate

THE EQUITY CAPITAL SITUATION1
Until recently there has never been a general
unwillingness on the part of investors in this country to take reasonable risks with their savings. A t
times we have experienced an actual shortage of
savings, but rarely a significant lack of interest in
risking those that were available if there was a
prospect of sizable return. Such risk-taking had
long been an American tradition. It resulted in
the rapid development of our resources, expanding
production, and a steadily rising standard of living.
At times the desire for speculative gains became
so great that serious social problems arose, as, for
instance, in the case of the common stock boom of
the twenties, and it was necessary to adopt measures
to protect the economy from such over-exuberance.
During the last two years we have been faced
with the opposite situation. In spite of a large flow
of savings, the market for common stocks has been
sluggish in its response to what historically were
stimulating circumstances of inflation and high
earnings. Stock prices have continued low in terms
of dividends as well as in terms of earnings. As
the following table shows, common share values,
measured in relation either to cash dividends or to
earnings, have undergone a radical change since
prewar:
INTMRI-ST RATFS, AND BOND AND COMMON STOCK YIELDS

1949* 1948
Rates on commercial loans
of banks, per cent
Bond yields (Aaa), per cent.
Industrial common stocks:1
Yield, per cent
Price/earnings ratio...

1939

1929

2.6
2.8

2.8
3.0

5.8
4.7

7.1
5.9
7 .0** 6.8

3.9
15 .7

3.8
16.4

2.7
2.7

1
From Moodv's Investors Service and based on 125 stocks.
* First half.
First quarter.

When the apathy to risk-taking reflected in these
figures first became apparent it was ascribed to a
natural "burnt fingers" reaction to the 1929-32
stock market collapse. Later a plausible reason
seemed to be investors' fears of a serious postwar
depression. However, by now it appears that this
1

A personal statement by T h o m a s B. McCabe, C h a i r m a n
of the Board of Governors of the Federal Reserve System,
prepared at the request of a Subcommittee of the C o m m i t t e e
on B a n k i n g and Currency of the U n i t e d States Senate.
Submitted August 5, 1949.




apathy may go much deeper. Clearly its persistence
is to be viewed with concern.
As everyone recognizes, the supply of equity or
ownership capital is of vital importance to a
dynamic, expanding economy. By equity capital
I mean those funds supplied to a business which
do not involve any fixed lien or debt obligation
and on which no fixed return is guaranteed. Equity
capital is essential to a business because it permits
growth and risk-taking without fear that a temporary period of poor earnings will mean hardship.
The use of equity rather than borrowed capital by
industry renders the etonomy less vulnerable to
debt liquidation.
Moreover, enterprises which
maintain high equity ratios are better able to get
credit if it is needed under any economic conditions.
Thus the sources, availability, and flow of equity
capital are of primary importance as they relate
to the national objective of economic stability at
high levels of production and employment.
Stock financing by business corporations has been
particularly low since the fall of 1946. New common stock issues have averaged only about 10 per
cent of total new corporate security issues. In
earlier periods of expanding economic activity the
ratio averaged approximately 15 per cent. Since
the fall of 1946 businesses have obtained funds for
capital outlays primarily from bank and insurance
company loans, and new bond issues and retained
earnings, rather than from sales of stock on the
market. In the interests of economic stability it is
always better if both large and small business enterprises finance more of their investment expenditures
with equity and less with borrowed capital.
I should like to discuss three major aspects of the
equity capital situation as follows:
(1) Why are individuals not buying more shares
in business enterprises?
(2) Why are business enterprises not obtaining
more funds through stock sales?
(3) What, in my judgment, can be done about
the situation.
WHY

A R E INDIVIDUALS N O T B U Y I N G M O R E SHARES
I N BUSINESS

ENTERPRISES?

Desire for Security. There is no single reason
why investors do not buy equity shares in business.

T H E EQUITY CAPITAL

part, investment in common stock by these institutions is prohibited or closely restricted by State or
Federal statute. For example, the State of New
York, home of many large life insurance companies,
while permitting life insurance companies to purchase preferred and guaranteed stocks that meet
certain tests, prohibits them from purchasing common stocks. The fact that the dollar volume of
funds flowing through recogfiized savings institutions is now greater than ever before has been a
major influence in the recent large supply of debt
relative to stock money available to business enterprise.
Increased Taxes. The increased rates of taxation
imposed to finance the Government's heavy expenditures of recent years is .another factor that has
affected the flow of indivicfual savings into business
equities. H i g h taxation at prevailing levels of
national income, however, seems to be affecting the
incentives to invest much more than the availability of funds. The dollar volume of individual
saving and the volume of such saving in the hands
of individuals with relatively large incomes are now
much greater than they ever have been. I n addition, the proportion of incomes that people save
has been considerably greater since the end of the
war than it was in prior prosperous years. I n 1947,
the 10 per cent of individuals with highest income
(roughly $6,000 upwards) were still responsible for
somewhat over half of the total volume of saving
and the dollar volume of saving by these individuals
was far above that of earlier prosperous years.
However, since the highest rates of the progressive
income tax apply to this group, their incentive to
invest in risk assets that may yield high returns is
outweighed by the advantage of tax-exempt investments.
Tax-Exempt Investments.
The investment of
upper income savings in State and local government securities and insurance policies has been
accelerated by the tax-free status of such securities
and, for practical purposes, of all life insurance
company investment income. The technical problems involved in applying individual income taxes
to State and local security holdings and life insurance investment income are numerous and difficult
of solution. There is no question, however, that
the current tax-free status of these forms of income
has drawn funds of many wealthy individuals away
from investments in the common stock of business
enterprises.

We knov/ that the volume of individual savings
today is tremendous, and it is not therefore a shortage of available funds that prevents people from
buying stock. I am firmly convinced that an important reason for people not buying common
stocks is the increased emphasis which they place
upon security and safety of their savings rather
than upon prospects of gain. Security rather than
opportunity has recently become more and more
a part of our national philosophy. The disappearance of the frontier and the end of geographic
expansion, the unsettled state of international affairs
since the turn of the century, and the dark memories of financial collapse and depression in the early
thirties have caused people to seek security in investment as well as in Government intervention to
mitigate economic and social disparities and instability.
The desire of individuals for safety in investments
has been revealed in the Surveys of Consumer
Finances conducted in postwar years for the Board
of Governors of the Federal Reserve System by the
Survey Research Center of the University of Michigan. These surveys suggest that an overwhelming
majority of the population as a whole save primarily for security reasons, such as for a rainy day,
old age, and emergencies. I n the survey conducted
early in 1948, covering all groups in the community,
62 per cent of those interviewed were opposed to
holding common stock in business enterprises.
Twenty-six per cent felt that such securities were
not safe, while 30 per cent were not familiar w i t h
stock as an investment opportunity. I n interpreting
these results it should be remembered, of course,
that ownership of common stock has never permeated all groups in the community.
The emphasis on safety is reflected in the large
volume of individual savings currently being held
in the form of Government bonds; of deposits,
shares, and reserves in such noncommercial bank
and financial institutions as life insurance companies, savings and loan associations, and savings
banks; as well as of reserves in private and Government pension and trust funds. A large proportion
of individual savings is channeled into these types
of investment. In 1948, for example, the flow of
individual savings into life insurance companies,
savings and loan associations, and mutual savings
banks alone totaled almost 6 billion dollars. The
flow of funds over the past fifteen years into these
channels exceeded 48 billion dollars. For the most




SITUATION

2

T H E EQUITY CAPITAL

1948, a year of abnormally high profits in relation
to capital investment, business corporations as a
group retained over half of their profits after income taxes as compared with less than a quarter
in 1929. Inventory profits, however, represented a
much larger proportion of earnings in 1948 than in
1929. Inasmuch as these inventory profits were the
result of price increases and might be offset in
whole or in part by subsequent inventory losses
resulting from price declines, they were considered
in many cases to be unavailable for distribution as
cash dividends. In addition, depreciation charges
based on original cost are, because of postwar price
increases, insufficient to provide for replacement of
fixed plant and equipment at current prices.
As was mentioned earlier, these decisions of corporate managements to 4 retain a larger proportion
of earnings have probably had some effect on the
failure of stock prices to «rise. Had dividend disbursements been larger, undoubtedly stock prices
would have been more attractive and more new
stock issues would have been sold.
Study of stock market behavior over the period
1895-1946 indicates the prices of stocks have fluctuated more closely in relation to dividends than to
earnings. This suggests that investors attach more
significance to dividends derived from stock ownership than to reported earnings. In the recent inflationary period investors have been especially uncertain as to whether undistributed earnings would
eventually result in higher dividends and capital
gain.
Tax Advantage of Debt Financing.
The tax
structure has also affected the businessman's choice
as between debt and equity financing. In the case
of corporate enterprise, interest on debt is a business expense and therefore a deduction in determining earnings subject to taxes. After these earnings have been reduced by the full amount of the
component income tax, any dividends paid from
the remainder to individuals are included in their
taxable income. These aspects of the tax structure
provide a strong inducement for corporations to
finance their expenditures with debt rather than
equity capital. The fact that interest payments are,
and dividend payments are not, deductible from
corporate income in computing taxes means that
the spread between the cost of stock and bond
financing after allowing for the tax advantages of
bond financing is appreciably greater, as the following illustration shows:

Small Cash Dividends Relative to Earnings.
Some investors are not buying more stock because
they observe that many companies are retaining
a large proportion of their earnings rather than
paying dividends. The new stock money that
businesses might obtain if they paid out higher
dividends would have to be balanced, of course,
against the smaller volume of retained earnings
directly available for investment expenditures.
More thought and study might very well be given
to the relative advantages to the nation of the
form that equity financing takes, that is, equity
financing through the use of retained earnings as
compared with proceeds from stock sales. One
aspect of the problem is the extent to which the
former method substitutes decisions of a board for
those of the free market in allocating capital among
industries and firms.
hac\ of Knowledge.
Despite the general trend
to safety and security there are many who are
willing to take the risks and invest their funds
in expectation of gain. Among these are a new
group of people w i t h savings, including farmers,
skilled laborers, proprietors of small businesses and
professional men. Many of these potential investors, however, lack knowledge about stock investment.
WHY

A R E BUSINESS ENTERPRISES N O T

OBTAINING

M O R E FUNDS THROUGH STOCK SALES?

There have been powerful inducements for business enterprises to finance their recent expenditures
in ways other than through stock sales.
High Cost of Equity Capital. Perhaps the most
important of such inducements has been the low
cost of debt money both absolutely and relative to
the dividend disbursements prevailing on common
stocks. Interest rates on bank loans and long-term
bond money, as is indicated in the above table, are
currently much below those of previous years while
yields on common stocks are exceptionally high.
This reflects in part the unwillingness of the public
to buy stocks, as previously mentioned.
Availability of Retained Earnings. A n especially
attractive source of equity funds has been undistributed profits. This form of equity capital has
been a very important source of business funds
since the end of the war. Undistributed profits can
in a sense be considered free of carrying charge,
for their volume is determined by management decisions concerning dividend disbursements. I n




SITUATION

3

T H E E Q U I T Y CAPITAL

the tax system tends to be neglected and postponed
in times of receding business as well as in times of
prosperity. We should, however, realize that basic
inequities may exist, and decide upon a long-term
corrective program. The indicated changes can be
made as the opportunity occurs. Among the many
suggestions that have been made, the ones discussed
below seem to me the most important.
There is no doubt that some additional investments in corporate equities would result from a reduction of income tax rates, particularly those applicable to the higher brackets. It is difficult to tell
how much additional investment would be induced
by a given lowering of tax rates. Since the aggregate amount of income in the high tax brackets is
relatively not large, only a .small volume of funds
out of current income woul3 be directly made available for new investment by a reduction in the personal income tax rate in those brackets. However,
the indirect effects in attracting previously accumulated wealth that is now held in forms other than
equity investment, might be significant.
Some attention should also be given to the problem of tax exemption of individual income derived
from State and local government securities and the
tax status of life insurance company investment.
Revision of this type of exemption might divert
some individual savings from such securities, annuities, and insurance to listed stocks or small business enterprises.
There is another type of adjustment of the personal income tax structure that should be considered in connection with the equity capital situation, that is, more liberal provisions for carrying
forward and backward losses growing out of business operations. Such a change in the tax structure
would encourage direct investment by owners of
small unincorporated enterprises and partnerships.
Another feature of our income tax structure to
consider is the double taxation of corporate dividends. There is little reason on equity grounds to
tax both the corporation and the individual investor on the same income. However, there is the
practical problem of levying a tax on that part of
corporate income not paid out in dividends and
therefore not received and taxed as personal income. One solution to this problem that has been
proposed is to continue a moderate corporate income tax and permit corporations to deduct from
their taxable income the dividends they pay to
stockholders. A n alternative solution, one which

COST OF $5,000,000 OF NEW EQUITY VS. DEBT CAPITAL

Capital Structure (after
flotation)
Company A Company B
Bonds—3% coupon*.... $
0
$5,000,000
Common stock
9,500,000
4,500,000
Surplus
500,000
500,000
Total Capital

$10,000,000 $10,000,000

Earnings for current year
Before taxes and fixed
charges
Less: Bond interest

$1,000,000
0

$1,000,000
150,000

Before Federal income
taxes
Less income taxes (38%).

1,000,000
380,000

850,000
323.000

620,000

527,000

665,000

315,000

$—45,000

$212,000

0
57,000

$150,000

After Federal income
taxes
Less Dividends on common stock at 7 % * . . . .
Balance transferred
surplus

to

Charges applicable to new
capital
Interest on bonds
$
Additional income tax. .
Dividends on additional
stock

As a % of new capital
raised

350,000
$407,000

$150,000

8.14%

3.00%

* Current yield, as per table, page 1.
M Y SUGGESTIONS AS TO W H A T C A N B E D O N E A B O U T
THE

SITUATION

I should like to make certain suggestions which
I think w i l l help solve this problem of the impediments to businesses which might wish to sell,
and the reluctance of investors who might be induced to buy, common stock. As such, these suggestions do not necessarily represent the views of
the Board of Governors.
Taxation.
My first suggestion is that Congress
initiate a thorough review of the tax situation from
the point of view of its effect, frequently inadvertent, upon the availability of equity capital. Unfortunately there never seems to be a convenient
time for such a basic review of the tax structure.
Last year, when we had a substantial surplus, we
elected to reduce taxes without revamping the tax
structure. N o w with deficit financing facing us,
we naturally do not want to do anything that w i l l
cause even a temporary loss of revenue. Therefore,
a fundamental study that would lead to reform of




SITUATION

4

T H E EQUITY CAPITAL
was previously advanced by the Magill Committee,
is that of allowing individual taxpayers credit for
taxes paid by the corporation in computing their
tax liability.
If the basis of corporate income taxes were to be
changed in the manner suggested Government
revenues from this source would undoubtedly decline somewhat, though not by an equivalent
amount. The Congress would of course have to
devise alternative taxes to offset their decline in
revenue, but the potentialities for stimulating productive investment of equity capital are sufficiently
promising to warrant such action.
Attention might also be directed toward a revision
of the tax laws which would permit more rapid
depreciation of plant and equipment. Allowing
business concerns to amortize the cost of additions
and betterments over a relatively short period of
time, and to deduct these depreciation charges in
computing their taxable net income, would provide
a stimulus to business investment at this time.
Moreover, by permitting larger tax-free recovery,
through increased depreciation charges, of funds
invested in plant and equipment, the short-run contraction of internal sources of funds that characterizes a downward drift in business activity would be
lessened.
A final feature of the income tax problem is the
treatment of capital gains and losses. The volatility
of capital gains over a period of time deserves more
consideration than it has received. From an investment point of view some of the objections to the
capital gains tax might be met if a method were
devised enabling individuals to average their capital
gains and losses over a number of years in order
to determine their taxable income. However, I
mention this only in passing, as it is a complicated
question and one which would require careful
study.
LIFE

INSURANCE AND FIDUCIARY

INVESTMENTS

My second major suggestion for alleviating the
equity capital problem would be that consideration
be given to a liberalization of the investment opportunities open to fiduciary institutions, particularly
the life insurance companies. In view of the large
volume of individual savings flowing into private
pension and insurance reserves, the legal restrictions on insurance companies and other fiduciaries
which prohibit them from investing in corporate
stocks should be reviewed. These restrictions,




SITUATION

rightly established many years ago as safeguards
needed at that time, may, in the light of changed
savings and investment patterns, now be out of
date. I recommend that the life insurance companies, in cooperation with the proper State authorities, explore fully the opportunities for investing in
common stock with the aim of modifying these
restrictions.
T w o of the most common arguments against
relaxing the legal restrictions on the investment opportunities of life insurance companies and fiduciaries are:
(1) The risks of equity investments.
(2) Possibility of a concentration of industrial
control in large life insurance companies.
I agree that there is ascertain element of risk involved in the ownership of equity shares. Yet
there is little ground in past experience to support
the broad premise that many permitted bond investments involve less risk than carefully selected
common stock. In general I feel that informed
and flexible investment policy together with sound
judgment are much to be perferred to rigid legal
restrictions. The experience of endowment funds
of educational institutions, as well as of the fire
insurance industry, which operate under more
liberal investment regulations, has demonstrated
that diversified investment in common stocks along
with other types of securities can produce better
than average return.
In order to prevent domination by the life insurance companies of individual companies or industries, or unwarranted risks of investment loss
through common stock ownership, such investment
should be carefully prescribed by appropriate legislation. Some such formula as the following might
be employed, e.g., investment of any one life insurance company in the common stock of a business
enterprise might be limited to one per cent of the
outstanding voting shares or $1,000,000, whichever
is larger.
EDUCATION

AND

MERCHANDISING

I would like to urge those engaged in marketing
securities to give extraordinary consideration to
ways and means of informing the public more fully
about the investment opportunities in stock ownership. It should be recalled that 30 per cent of the
individuals interviewed in the 1948 Consumer
Finances Survey conducted for the Board of Gover-

T H E E Q U I T Y CAPITAL

This and other measures of developing good public
relations in the areas in which the company's plants
are located often results in a high percentage of
stock ownership in those areas.

nors of the Federal Reserve System said they were
against holding common stocks because they were
not familiar w i t h them. Moreover, some of the
largest gains in income since the prewar period
have been among groups like farmers, skilled
laborers, proprietors of small businesses and some
professional people whose knowledge of common
stocks is very limited. These facts pose an educational and merchandising challenge to those engaged in marketing securities.
There are, of course, many problems involved
in the merchandising of risk investments to the
general public. We do not want the overselling
of stocks to receivers of small incomes that characterized the years of the late twenties. There are
many small income recipients who should not assume the risks of business ownership. But it
seems clear that certain merchandising adjustments
can and should be made. There should be an
adjustment to a changing market and more adequate attention given to the majority of uppermiddle-income savers who invest, rather than focus
on the minority who trade in equity securities.
I doubt if the great majority of small investors
are familiar with investment trust shares. Investment trusts have diversified holdings of preferred
and common stocks and other securities, and thus
can offer the small saver diversification of risk
together with the higher income to be derived
from equity shares. There has been a great increase in the amount of new money placed in investment companies since the passage of the Investment
Company Act of 1940. D u r i n g the four years
1945-48 sales of new open-end investment company
shares totaled almost 700 million dollars. Although
investment companv funds are rarelv used to buy
new issues of securities, purchase of existing issues
supplies sellers with funds for the purchase of new
issues and by helping to maintain a strong market
may encourage the sale of new stock issues.

NEW

FINANCING

AGENCIES

There might still remain a long-run equity
capital problem for business even if legislative
changes in regard to taxation and investment outlets for fiduciary institutions were feasible and if
distributors of common stock and businesses themselves did a more aggressive job of informing the
public about the advantages of stock ownership.
Many individual concerns, particularly small ones,
do not at present have convenient access to the
savings potentially available for investment in
equities and others have rfo access to such funds at
all. In the long-run, there may be a need in this
country for new types of financing agencies to meet
this problem, particularly for the channeling of
equity capital to small and medium-sized enterprises. A t least three types of financing agencies
have been suggested and deserve further consideration:
(1) Private financing companies;
(2) Special community funds and development
corporations; and
(3) Capital banks.
Examples of the first two types of financing
agencies are already functioning. A n illustration
of the type of private financing company I have
in mind, which I shall not mention by name, is
a corporation which obtains money from insurance
companies, trust funds, research and educational
foundations, established investment companies, and
individuals, and invests such funds in equities of
new and established business concerns that have
some product or process to be developed that is of
scientific importance. Thus, the corporation provides a channel whereby equity risks can be pooled
and financed, in part at least, by previously unavailable funds of fiduciary institutions.
Community development corporations are usually
privately sponsored and obtain their funds from
leading citizens and established business enterprises in the community. Their primary purpose is
to bring enterprises that need capital into contact
with a pool of funds composed of small amounts of
money that might separately not be available for
investment. These plans have the advantage of

Considerably more attention could be given by
corporations themselves to cultivation of the market for future equity financing. Certain ones have
gone to great lengths to prepare their future market
by giving the general public, particularly their
stockholders, more information about their operations, their financial position and their earnings.
Some companies have also cultivated equity ownership by their employees. Such ownership can improve working relationships and enhance community goodwill toward the company as well.




SITUATION

6

T H E EQUITY CAPITAL

earnings of enterprise. Thereby, resources originally acquired with borrowed capital are gradually refinanced out of equity capital. Over the past
two decades, there have been important technical
developments along these lines in the credit field.
The five to fifteen year term loan extended by
many larger banks and most insurance companies,
with repayments budgeted in accordance with expected earnings, is an illustration of this type of
credit. Another example is market borrowing
through the convertible debenture. This type of
obligation offers important incentives to management to retain earnings in order to expand operations and build up profits so that holders will be
induced to convert their bonds into the company's
common stock.
As you w i l l gather, I am a confirmed optimist
regarding the future of America. I firmly believe
that the basic characteristics of our economy are
expansion and growth. Economic expansion today
presents a strikingly different challenge from that
of a hundred years ago. Then, the frontier of development was the opening up of our great western
resources. The geographic frontier is gone, but we
still have a frontier of development. That frontier
is technology—the technology of producing more
and better goods with the resources we know are
available and the technology of distributing those
goods on a mass basis for the constant improvement
of the standard of living of all. T o realize our
potential sustained expansion, we need to be concerned w i t h assuring a steady and adequate flow
of savings into equity ownership. I sincerely believe that if we are in earnest, ways and means can
be found for accomplishing this purpose that are
fair and equitable to everyone concerned.

diversifying risks and yet at the same time leaving
the financing decisions with local individuals who
are familiar w i t h the capabilities of the business
men in their communities. Among the communities with prewar plans that are still operating
are Baltimore, Maryland; Louisville, Kentucky; and
Easton, Pennsylvania. More recent plans aimed at
aiding the reconversion or relocation of business
concerns after the war have been developed at
Albert Lea, Minnesota and Ashtabula, Ohio.
The capital bank proposal has been advanced by
many individuals and organizations in the past and
most recently by the Committee for Economic Development. The general purpose of the proposal is
to add to our present banking structure a set of
new banks to provide long-term loan and equity
capital to business, particularly to small enterprises.
CONCLUDING REMARKS

Thus far I have treated debt and equity financing
largely as alternative means of raising capital for
a business enterprise. This emphasis may create a
somewhat distorted impression of the part which
each plays. Debt and equity are actually complementary ways of financing business though they
must be properly balanced in order to achieve a
sound financial structure.
There is another aspect of the relationship to
which attention should be directed. We generally
assume that debt expansion increases the financial
resources of a business, and that debt repayment
reduces those resources. This is a correct view
in the short-run, but over the longer-run, debt
financing may be a means of building up equity.
I have reference to debt incurred on a basis that
calls for its gradual repayment out of the retained




SITUATION

7