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At the Bond Market Association's Legal and Compliance Conference, New York,
New York
February 4, 2004

Enterprise-wide Compliance Programs
Introduction
I want to thank the Bond Market Association for the opportunity to speak to you this
afternoon. Given the evolution of the financial markets and financial services industry and
the unfortunate events that some firms have recently encountered, comprehensive and
robust management of legal and reputational risks is becoming more essential. The agenda
for this conference reflects many of the concerns that have been raised over the past two
years regarding legal and reputational risks in general, and conflicts of interest, the adequacy
of public disclosures, and the transparency of accounting in particular.
I know that we all hoped that with the new year we could put behind us the corporate
governance shortcomings and financial restatements of the past several quarters.
Unfortunately, the news about Parmalat demonstrates that we are not yet out of the woods
and that corporate governance problems are not limited to the United States, but are a global
issue. Financial firms are facing losses and possible legal and reputational risks in connection
with their dealings with this company. The industry still has a lot of work to do in managing
risks, and this conference is an excellent step toward addressing important risk-management
issues in the context of the compliance function.
In addition to sponsoring this timely conference, the Bond Market Association has been at
the forefront of myriad initiatives relating to risk management and compliance. One
especially important initiative has been the association's participation with other industry
groups in establishing the Joint Market Practices Forum. The forum's first initiative has been
to articulate a statement of principles regarding the handling and use of material, nonpublic
information by credit market participants. The statement of principles fulfills a number of
objectives. The most critical, in my view, is the promotion of fair and competitive markets in
which inappropriate use of material, nonpublic information is not tolerated. At the same
time, the statement allows lenders to effectively manage credit-portfolio activities to
facilitate borrower access to more-liquid and more-efficient sources of credit. This
recognizes that the liquidity and efficiency of our financial markets are related directly to the
integrity of, and public confidence in, those markets.
The forum's statement of principles also provides a number of meaningful recommendations,
some of which have already been adopted by the major participants in the credit derivatives
market. The statement and recommendations have sparked much-needed discussion and
helped identify issues, such as conflicts of interest and insider trading, that may arise in
connection with credit portfolio management. These are important steps toward improving
the risk-management environment, and I commend you for voluntarily taking the initiative.
One aspect of the forum's statement that I would particularly like to applaud is its focus on

controls and compliance across the consolidated organization, because that focus ties
directly to my remarks today. Specifically, I would like to discuss the need for financial
services firms to develop enterprise-wide compliance programs for legal and reputational
risk management. As financial firms continue to grow more complex and add new products,
services, and activities--all of which are natural and positive market developments--they
need to have a process to facilitate the evolution of the culture of compliance across the
organization.
I am first going to discuss the importance of an enterprise-wide approach to risk
management and identify some particular areas in which an integrated approach can
improve internal controls. Then I will talk about how compliance and internal audit can
foster effective risk management.
Enterprise-wide Risk-Management Framework
What do I mean by an enterprise-wide compliance program? I would define it as an integral
part of an overall risk-management framework that is adopted by an entity's board of
directors and senior management and is applied in setting a strategy throughout a firm. As
you may know, the Committee of Sponsoring Organizations of the Treadway Commission, or
COSO, is in the process of finalizing an enterprise-wide risk-management framework that is
expected to be published later this year. The principles the new COSO document espouses
transcend functional areas, and I expect that it will be an important contribution to the
ongoing discussion of how risk management can be strengthened across different types of
organizations and functional areas.
For those of you not familiar with the COSO framework, let me briefly explain that an
enterprise-wide risk-management framework identifies potential events that may affect the
entity and establishes how the organization will manage its risk given the firm's risk appetite
and strategic direction. In an enterprise-wide risk-management framework, managers are
expected to evaluate at least annually the risks and controls within their scope of authority
and to report the results of this process to the chief risk officer and the audit committee of
the board of directors.
In evaluating risks, managers need to consider both current and planned or anticipated
operational and market changes and identify the risks arising from those changes. Once risks
have been identified comprehensively, assessed, and evaluated as to their potential impact
on the organization, management must determine the effectiveness of existing controls and
develop and implement additional appropriate mitigating controls where needed.
The robustness and effectiveness of these controls must be evaluated independently, soon
after the control structure is established, so that any shortcomings can be identified promptly
and corrected. Risk assessments initiated early in the planning process can give the firm time
to implement mitigating controls and conduct a validation of the quality of those controls
before launching the product. Strong internal controls and governance require that these
assessments be done by an independent group. One of the weaknesses that we have seen is
that management delegates both the development and the assessment of the internal control
structure to the same risk-management, internal audit, compliance, or legal division. Instead,
it is important to emphasize that line management has the responsibility for identifying risks
and ensuring that the mitigating controls are effective, and that the assessments should be
done by a group independent of that line organization.
An enterprise-wide approach also can integrate the risk assessment of functions that have
traditionally been managed in "silos." Conflicts can arise in many different areas and

functions of the firm, including sales and research. Conflicts can also occur when
compensation structures create incentives inconsistent with prudent risk management or
when the bottom line for the current quarter is unduly emphasized without adequate
consideration of the risk being taken to accomplish those results. The potential for these
conflicts to arise must be addressed squarely by senior management, and appropriate
controls must be in place to manage and mitigate conflicts.
A culture of compliance should establish--from the top of the organization--the proper
ethical tone that will govern the conduct of business. In many instances, senior management
must move from thinking about compliance chiefly as a cost center to considering the
benefits of compliance in protecting against legal and reputational risks that can have an
impact on the bottom line. It is important to note that the board of directors and senior
management of financial firms are responsible for setting the "tone at the top" and
developing the compliance culture that has been discussed at this conference. The board and
senior management are obligated to deliver a strong message to others in the firm about the
importance of integrity, compliance with the law, and overall good business ethics. They also
need to demonstrate their commitment through their individual conduct and their response to
control failures. The message and corresponding conduct should empower line staff to
elevate ethical or reputational concerns to appropriate levels of management without fear of
retribution.
Reputational and legal risks pose major threats to financial services firms because the nature
of their business requires maintaining the confidence of customers, creditors, and the general
marketplace. Importantly, legal and reputational risk can negatively affect the profitability,
and ultimately the viability, of a financial firm.
Enterprise-wide Compliance Program
A strong compliance program is an integral part of the risk-management function. For the
reasons I will discuss, the best practice in complex financial firms is to conduct risk
management on an enterprise-wide basis. As a result, compliance activities should be
managed on an enterprise-wide basis as well.
Traditional risk management has focused on quantifiable risks, such as credit and market
risks. Recent events have demonstrated the need for greater focus on the risks that are
harder to quantify--that is, operational, legal, and reputational risks. Indeed, legal and
reputational risks are significant risks facing some financial firms today. The compliance
area is critically important in identifying, evaluating, and addressing legal and reputational
risks. Given the significance of these risks, a strong enterprise-wide compliance program is a
necessity for complex financial firms. A well-executed compliance program can also
highlight operational problems.
As an integral part of an enterprise-wide risk management, an enterprise-wide compliance
program looks at and across business lines and activities of the organization as a whole to
consider how activities in one area of the firm may affect the legal and reputational risks of
other business lines and the enterprise as a whole. It considers how compliance with laws,
regulations, and internal policies, procedures, and controls should be enhanced or changed in
response. This approach is in marked contrast to the silo approach to compliance, which
considers the legal and reputational risks of activities or business lines in isolation without
considering how those risks interrelate and affect other business lines. The silo approach to
compliance has prevailed for far too long in financial firms. We are overdue for a paradigm
shift to an enterprise-wide compliance structure as we also shift to enterprise-wide risk

management.
Why is an enterprise-wide compliance program so important? Recently, in an interview with
The Wall Street Journal, the independent board chairman of a prominent mutual fund
company involved in the market-timing scandal identified as one of the firm's compliance
breakdowns the bifurcation of compliance responsibilities within the firm. That is, no one
had the 25,000-foot view of what was happening across the organization, and this led to
internal control shortcomings that were not identified and to opportunities for employees to
take unfair advantage of other market participants. Moreover, the compliance function did
not have the status and perceived importance it should have had. The company's board
reportedly has installed a board-level compliance officer in response to a review of the
circumstances surrounding the control deficiencies. This addition helps to ensure that the
board, the group that is ultimately responsible for risk management, can assess the quality
and robustness of compliance across the organization.
Enterprise-wide compliance programs incorporate controls that include transaction approval
and monitoring procedures in all relevant functional areas. They also provide all
decisionmakers with complete and comprehensive information about the proposed
transaction. Involving all relevant functional areas and decisionmakers allows for an
enhanced review of a transaction, one that considers the impact of the transaction across the
consolidated organization. As a result, compliance is conducted on a comprehensive, holistic
basis and not in silos. Involving all functional areas and decisionmakers also focuses
attention on all the relationships a client may have across the organization, allowing
identification of conflicts of interest or other sources of legal and reputational risks.
Viewing compliance across the organization's different functions minimizes the potential for
legal and reputational risks to be overlooked. As a result, compliance policies, procedures,
and controls are less likely to be inadequate. For example, conflict-of-interest policies and
controls may be inadequate if risk management in the traditional credit function does not
also consider the activities being conducted in the trading and sales areas.
An enterprise-wide compliance program helps management and the board understand where
the legal and reputational risks in the organization are concentrated, provides comparisons of
the level and changing nature of risks, and identifies those control processes that most need
enhancement. This process, in turn, can facilitate analysis of whether the legal and
reputational risks taken in a particular part of the organization are appropriate. Of course,
the ability to assess legal and reputational risks across the enterprise depends heavily on the
quality and timeliness of information. The compliance function must ensure that controls and
procedures capture the appropriate information to allow senior management and the board
to better perform their risk management functions.
The enterprise-wide compliance function should look at what is being reported to the board,
the audit committee, and senior management regarding new or changed processes,
procedures, and controls. Is there an effective mechanism for reporting control failures or
limit exceptions? How are these exceptions pursued for follow-up action, and how are
corrective actions communicated back to the board or management? Importantly, the
compliance function should have a direct line to the general counsel through which it can
report concerns and needed improvements to processes and controls.
The focus on an enterprise-wide approach to compliance does not mean that the
organization cannot leverage off of specific business-line compliance functions. Indeed, it is

very important to retain business-line compliance functions because they are staffed by
individuals who understand the activities being conducted and know where control
breakdowns have occurred in the past. For example, the compliance function for a trading
operation requires staff with detailed understanding of the back office, the middle office, and
the front office. The enterprise-wide compliance approach supplements this businessline-specific view of compliance with a big-picture approach at the corporate level that
encompasses and has access to all lines of business and operational areas. It incorporates the
various business-line compliance reviews in assessing the robustness and adequacy of
enterprise-wide legal and reputational risk management, and it ensures that significant issues
are brought to the attention of senior global compliance officers as appropriate.
The enterprise-wide view is particularly important when functions cross business lines and
management lines of responsibility. When business lines or managers share responsibility for
compliance, specific duties and chains of accountability need to be established at the
line-management level and overseen by the person ultimately responsible for compliance
across the organization.
An enterprise-wide compliance program is also dynamic, constantly assessing new legal and
reputational risks when new business lines or activities are added or existing activities are
altered. Constant reassessment of risks and controls and communication with the business
lines is necessary to avoid a compliance program that is operating on autopilot and does not
proactively respond to change in the organization.
The Role of the New-Product Approval Process
The compliance program is an important participant in the new-product approval process,
along with other relevant parties, including credit risk, market risk, operations, accounting,
legal, audit, and senior line management. Compliance personnel should have an active voice
in determining whether a particular activity or product constitutes a new product requiring
review and approval. New products include products or services being offered to, or
activities being conducted for the first time in, a new market or to a new category of
customers or counterparties. For example, a product traditionally marketed to institutional
customers that is being rolled out to retail customers (hedge funds, for instance) generally
should be reviewed as a new product. In addition, significant modifications to products,
services, and activities or their pricing warrant review as a new product. Even small changes
in the terms of products or the scope of services or activities can greatly alter their risk
profiles and justify review as a new product. When in doubt about whether a product,
service, or activity warrants review as a new product, financial firms should err on the side
of conservatism and route the proposal through the new-product approval process. Cutting
short a new-product review because of a rush to deliver a new product to market, or because
of performance pressures, increases the potential for serious legal and reputational risk.
The determination of whether a new or modified activity requires additional compliance
processes, procedures, or controls is clearly the province of the compliance staff. It involves
the interaction of business-line compliance staff with personnel responsible for
enterprise-wide risk management. Once these processes, procedures, or controls are
designed, compliance personnel should help ensure that those controls are implemented
effectively and are a comprehensive response to the legal and reputational risks posed.
The Role of Internal Audit
Just as the compliance area performs an independent review of the firm's activities and
business lines, the compliance program also needs to be reviewed independently. Internal

audit has the responsibility to review the enterprise-wide compliance program to determine
if it is accomplishing the firm's stated objectives, and if it is adequately and appropriately
staffed, in light of growth, changes in the firm's business mix, new customers, strategic
initiatives, reorganizations, and process changes. Internal audit should evaluate the firm's
adherence to its own compliance and control processes and assess the adequacy of those
processes in light of the complexity and legal and reputational risk profile of the
organization.
It should be obvious that internal audit, like the compliance program, needs to be staffed
with personnel who have the necessary skills and experience to report on compliance with
financial institution policies and procedures. Internal audit should test transactions to
validate that business lines are complying with the firm's standards and report the results of
that testing to the board or audit committee, as appropriate.
Structured Transactions
There are "lessons learned" from the legal and reputational risks that some financial firms
faced in structuring transactions for Enron and WorldCom, among others. Those legal and
reputational risks require a focus on appropriateness assessments, the enforceability of
netting and collateral agreements, undocumented customer assurances, insurance
considerations, and potential IRS challenges.
Assessments of the appropriateness of a transaction for a client traditionally have required
firms to determine if the transaction is consistent with the financial sophistication, financial
condition, and investment policies of the customer. Given recent events, it is appropriate to
raise the bar on appropriateness assessments in the approval process for complex structured
transactions by taking into account the business purpose and economic substance of the
transaction.
When firms provide advice on, arrange, or actively participate in a complex structured
finance transaction, they may assume legal and reputational risks if the end-user enters into
the transaction for improper purposes. Firms should have effective and consistent policies
and procedures that require a thorough review of the business purposes and economic
substance of the transaction by all relevant functional areas and an assessment of any legal
or reputational risks posed by the transaction. In instances that present heightened legal or
reputational risk, the policies and procedures should require a review, by appropriate senior
management, of the customer's business relationship with the firm. Of course, these policies
and procedures need to be supported and enforced by a strong tone at the top and a
firm-wide culture of compliance.
Conclusion
The evolution of the financial markets and the number of significant governance issues
recently faced by complex financial firms clearly underscore the need to view risk
management on an enterprise-wide basis. An integral part of a robust legal and reputational
risk-management function is a strong compliance program. For such programs to be effective
in complex financial institutions, compliance must be addressed on an enterprise-wide basis.
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Last update: February 4, 2004