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After the Storm :: March 25, 2010 :: Federal Reserve Bank of Cleveland
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Home > For the Public > News and Media > Speeches > 2010 > After the Storm
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After the Storm
Additional Information

Introduction

Sandra Pianalto

In Ohio, we have our snowstorms, and in Florida there are of course
hurricanes to worry about. People in our states know a thing or two
about storms and how they can disrupt daily life. But these past few
years we've suffered through a different kind of storm.

P resident and CEO,
Federal Reserve Bank o f Cleveland

It blew though Florida, and Ohio, and the rest of the country, and it
wasn't high winds or drifting snow that caused the damage. Instead,
a financial crisis that began in mid-2007 has left a path of destruction
in its wake.

Florida Gulf Coast University, Fort
Myers, Florida

Bonita Springs Chamber of Commerce
Market Pulse

March 25, 2010
This morning, I'd like to share my views on the economic outlook as
we emerge from this massive storm--this Great Recession. Despite
early signs of recovery, the economy is still facing some significant
headwinds that will limit the rate of growth we can expect for the
next couple of years. I'm going to spend some time talking about two
particular headwinds that I think illustrate the pressures confronting
the economy. Then I will discuss how the Federal Reserve is
conducting monetary policy to help navigate through these
challenging times.

See Also
President Pianalto shares her
economic outlook
Print Story(_PDFl y

Please note that the views I express today are my own and not
necessarily those of any of my colleagues in the Federal Reserve
System.

Where the Economy Has Been and the
Outlook for Restrained Growth
Like those moments just after a big storm, when people step
outdoors to assess the damage, we are now looking over the
economic landscape to get a better idea of the damage caused by
this recession. We see that this has been a recession of historic
proportions--of a magnitude we haven't seen since the Great
Depression. Sometimes statistics fall short of capturing the magnitude
of a moment or an event, but in this case I think the statistics do a
good job of illustrating the impact this recession has had on all of us.
Unfortunately, we set many post-Depression records.
To start, this has been the longest recession since the Great
Depression. Officially, it began in December of 2007, and most
economists believe it ended in the summer of 2009. We also recorded
some of the sharpest and deepest declines in output since those dark
days of the 1930s. Industrial production is down more than 14 percent
in this recession--the largest decline since 1939. As of last summer,
businesses were using just over two-thirds of their existing production
capacity.
Payroll employment fell more than 6 percent, which is again a post­
Depression record. While in the past we have seen higher overall

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After the Storm :: March 25, 2010 :: Federal Reserve Bank of Cleveland
unemployment rates than the current rate of just under 10 percent,
today's unemployment rates for men, young adults, and people over
the age of 55 are the highest since we began collecting detailed
statistics in 1949.
The value of homes has fallen across the country. According to
Robert Shiller, one of the leading researchers on real estate prices,
we have now seen a 33 percent decline in the real value of housing
since 2006, which is similar to the decline in the late 1920s.
Of course, banks have struggled in this storm as well. Bank
profitability fell to a record low, and bank loan write-offs hit a post­
Depression high.
When you listen to this litany of records, you can easily question how
we can ever rebuild. But the economy has begun to recover. It's just
a beginning, and it may not feel much like a recovery in your
household or in your neighborhood yet, but gross domestic product,
or GDP, which is a broad measure of economic activity, rose nearly 6
percent in the fourth quarter of last year. If we could sustain that
growth rate, we would find ourselves in pretty good shape in just a
few quarters. My forecast, however, is for a more gradual rate of
growth, and I also expect the unemployment rate to stay above 9
percent until the middle of next year.
So why is my outlook for more gradual growth? After all, deep
recessions have historically been followed by steep recoveries. This
time, though, w e’re facing a different situation. This recession has
left us with many problems to resolve. For example, there are over
two million houses in some stage of foreclosure, we need to refinance
more than a trillion dollars of commercial real estate loans over the
next three years, and 41 states are struggling to keep their 2010
budgets balanced.
Recessions always bring an array of troubles, and this recession has
exposed some pretty significant problems. However, this recession
has also left us with some broader issues that are likely to slow our
growth rate this year and next. These broader issues are sometimes
referred to as headwinds.

Two Headwinds: Prolonged Unemployment
and Heightened Caution
Let me focus on two particular headwinds that serve to illustrate why
I believe our journey out of this recession will be a slow one. The
first is the effect of prolonged unemployment, and the second is a
heightened sense of caution on the part of consumers and
businesspeople.
On the unemployment front, millions of people have lost their jobs,
which often happens in a deep recession. But this time around, the
impact was disproportionate compared to other recessions. Since
World War II, whenever our gross domestic product has fallen by 1
percent, the unemployment rate has gone up by less than 1 percent-about seven-tenths of a percent. In this recession, the gross domestic
product declined by 4 percent. So if the pattern holds true, you
would have expected the unemployment rate in this recession to
have gone up by a little less than 3 percent. In fact, it shot up by
more than 5 percent, which means an extra 1.5 million people lost
their jobs.
Staggering as the unemployment numbers are, what is even more
troubling is how long people are remaining out of work. About half
the people who are unemployed have been out of work for at least
six months. In the 1982 recession, which was another severe
recession, the average duration of unemployment peaked at 21

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After the Storm :: March 25, 2010 :: Federal Reserve Bank of Cleveland
weeks, but today the average is already over 30 weeks. These long
spells of unemployment can lead to some unfortunate consequences.
Labor economists have repeatedly shown that the longer a person is
out of work, the harder it is for him or her to find a job.
Research also tells us that workers lose valuable skills during long
spells of unemployment that are not recovered until many years
later. When workers do return to work after a downturn, they are
generally most productive if they can go back to the same jobs they
had. But in today's economy, that is unlikely to happen for many
people. Some jobs simply aren't coming back. And some people
returning to the workforce are forced to take jobs that pay less or
aren't as well-matched to their skills as the ones they have lost. This
has a direct impact on the productivity of both the employee and the
employer, who may be faced with bringing workers aboard who need
to be taught new skills before they can be fully productive. When
this situation is repeated millions of times over in companies across
the country, it can dampen overall economic productivity, potentially
for years.
Another exceptional headwind in this recession is a heightened sense
of caution, driven by a deep uncertainty about the direction of the
economy and where the--new normal” or baseline might be. A whole
generation who began their working careers in the mid-1980s had
experienced only long periods of prosperity punctuated by just two
very brief downturns. Those experiences encouraged an expectation
for relatively smooth growth. Now everyone's expectations have
shifted as a result of this long and deep recession.
Not surprisingly, people's attitudes have changed. For instance, in the
past when Ohio's Xavier University's Institute for Politics and the
American Dream surveyed consumers for its--American Dream
Survey,--people described their American dream as becoming richer
and providing a better future for their children. In the most recent
survey, people said their American dream is to be able to provide for
themselves and their families. In fact, 60 percent of those polled
believe attaining the American dream is harder for this generation
than ones before. And nearly 70 percent think it will be even more
difficult for their children.
Similarly, for decades, the University of Michigan's survey of
consumers has been asking people about their expected income
growth, and people have generally expected their incomes to rise by
about 3 percent from year to year, even during recessions. But since
March 2009, people are reporting that they don't expect their
incomes to grow at all. These surveys, and many of the stories I hear
personally, reflect profound changes in attitudes. At a wider level,
perceptions like these can have a significant impact on the larger
economy. In homes all over the country, even people who haven't
lost their jobs fear that they could lose them. Households have also
seen their wealth levels reduced through falling home prices and last
year's stock market losses.
People are delaying major purchases until their circumstances are
clearer. We have gone from well over two million new home sales per
year before we went into the recession to just about 550,000 new
homes sold last year. But this is not just a housing story. Car sales
are down by about one-third, and everyone in the industry is still
very unsure where the sales figures will ultimately settle when the
economy recovers. Consumers remain uncomfortable making longerterm commitments, and they are saving more.
As a result, the household savings rate has risen from just over 1
percent in early 2008 to more than 4 percent late last year. Saving
more is good for people and businesses in the long run. But in the
short run, it tends to dampen the pace of economic growth.

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After the Storm :: March 25, 2010 :: Federal Reserve Bank of Cleveland
We are also seeing the same kind of cautious behavior in large and
small businesses. At the Federal Reserve Bank of Cleveland, we have
been meeting with large numbers of business owners over the past
couple of months, and they tell us they are not planning to hire many
new workers, which just makes it more difficult for the unemployed
to find work and keeps the unemployment rate high.
The same kind of caution goes into the decision-making process when
companies consider whether to build or renovate a building, or buy a
piece of equipment. Even well-established companies, with access to
funding, are deciding in this uncertain environment to take a waitand-see approach. I have heard from CEOs of small and large
businesses alike who say that demand for their products and services
is low and that there's a great deal of uncertainty in the United
States right now, especially regarding policies relating to health care,
energy, the environment, and taxes. This uncertainty has caused
some businesses either to delay investment or to think about
investing abroad—and these are the healthier companies. Many
business owners are merely trying to hold on, or are trying to find
ways to finance their businesses at a time when lenders are being
more cautious.
When you take a look at the whole picture, it's not surprising that
capital investment numbers are still down almost 20 percent from
where they stood in 2006. With little demand for new commercial
structures, this reluctance to expand is likely to keep investment
numbers low for several quarters.
Now, if it sounds as though I've painted a pretty dire picture, I want
to temper it a bit by saying I don't believe the caution that
permeates the atmosphere at the moment will prevent us from
sailing forward out of the storm. Every day there are companies that
are taking advantage of opportunities and taking risks that will yield
rewards down the road. But undeniably, the headwinds I have
described will affect the speed of this growth. Frankly, this recovery
has not been feeling much like a recovery and will, in my opinion,
proceed more slowly than usual.

Monetary Policy and the Federal Reserve
Now let me turn to the actions that the Federal Reserve has been
taking to help the recovery along. Our monetary policy role is guided
by a dual mandate from Congress—to achieve price stability and
maximum sustainable economic growth.
Given this mandate, the Federal Reserve responded aggressively to
the escalating crisis. When economic activity weakens, the Federal
Reserve typically lowers its short-term policy target, known as the
federal funds rate, and this time was no exception. In September
2007, the Federal Reserve began lowering the federal funds rate
target from 5 14 percent to where it stands today - which is
effectively zero. But as the financial crisis deepened, causing
financial markets to seize up, we had to do more than rely on
interest-rate actions alone.
We implemented a number of unprecedented programs to provide
liquidity to financial markets and to get credit flowing again.
Collectively, these programs were crucial in helping revive the key
financial markets, stabilize the housing sector, and extend credit to
households and small businesses. One significant result of our actions
is that our own balance sheet expanded enormously in the process-from roughly $900 billion before the crisis to approximately $2.2
trillion today.
The financial crisis created an environment in which the total failure

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After the Storm :: March 25, 2010 :: Federal Reserve Bank of Cleveland
of the economy was a possibility. The Federal Reserve is uniquely
able to provide a backstop for the overall economy, and that is
exactly the role we played. Today the economy is again growing,
although at a restrained rate compared to past recoveries.
Let me now turn to our mandate for price stability. The current weak
economic environment is altering firms' pricing decisions. Indeed, the
incoming data on consumer prices already point to significant
downward pressures. At the Federal Reserve Bank of Cleveland, we
track two measures of inflation—what we call the "trimmed mean"
and the median CPI series. Both of these series have been on a
disinflationary path since the middle of 2008, and the prices of more
than 40 percent of the items we track in our market basket of
consumer expenditures have been declining over the past six months.
In this economy, companies are really holding the line on prices to
boost their sales, and they can do that profitably in part because
labor costs are so restrained. At this point, I expect inflation to
remain subdued, and inflation expectations in the financial markets
are pointing to stable rates over the next two to three years.
Combining this inflation outlook with my outlook for a gradual
recovery warrants maintaining exceptionally low levels of the federal
funds rate for an extended period. Still, the time will come when it
will be appropriate for us to begin removing some of our policy
accommodation. It is always a challenge to get the timing right,
because our policy decisions have to be forward looking. And the
process will be more complicated than usual this time. The
unprecedented actions we took to cope with the crisis have created
conditions that make it harder to simply put the process in reverse.
That is why the Federal Reserve has developed some new tools to
carefully manage the size and composition of our balance sheet.
Due to the unusual nature of this process, it will also be important to
communicate as clearly as possible both our outlook for the economy
and inflation and our strategy for removing our policy
accommodation. Clarity will help avoid adding monetary policy
uncertainty onto the already large underlying economic
uncertainties.

Conclusion
Our journey to a full economic recovery is really just beginning, and
no one knows for sure what the path ahead will be. We do know
there will be some bumps and difficulties along the way. There
always are. But as Winston Churchill once said: a pessimist sees the
difficulty in every opportunity; an optimist sees the opportunity in
every difficulty. That’s the challenge we must all rise to—to be
optimists, so that we may find the opportunities that will lead to
renewed economic growth. It has happened in every past recovery. It
will happen in this one.

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