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Communication - A Key to Value-Added Supervision :: April 16, 2012 :: Federal Reserve Bank of Cleveland
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Home > For the Public > News and Media > Speeches > 2012 > Communication - A Key to ValueAdded Supervision

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Communication - A Key to ValueAdded Supervision

Additional Information
Sandra Pianalto

I know that my colleague Jim Bullard, president of the Federal
Reserve Bank of St. Louis, joined you last year when you met in
Louisville. Jim's Federal Reserve District includes the western part of
Kentucky, while eastern Kentucky sits in my District. My District also
includes Ohio, western Pennsylvania, and the northern panhandle of
West Virginia. Activities such as these programs and my ongoing
meetings with community bankers provide me the opportunity to
learn what's on your mind, share information, answer questions, and
sometimes, correct misperceptions. It's the type of two-way
communication I'm going to talk about later in my remarks that is
very important. Insights from local bankers on business conditions in
your communities are also important inputs as I put together my
outlook for the economy.

President and CEO,
Federal Reserve Bank o f Cleveland
Kentucky Department of Financial
Institutions: A Day with the
Commissioner
Lexington, Kentucky

April 16, 2012

I know that I am singing to the choir, but community banks and
thrifts are a critical component of our financial system and our
American economy. You provide funding to families and individuals,
small and midsized businesses, and you support community
development throughout Kentucky. Your detailed knowledge of your
customers and close connections with your communities allows you to
respond with agility to lending requests. And you get to see the
results of your investments every day, as they are usually close at
hand.
In my remarks today, I would like to cover three topics: First, I will
talk about current economic conditions and my outlook. Second, I
will discuss the challenges you and the industry are facing. Finally, I
will conclude with some thoughts on actions we can take together to
develop the kind of value-added relationships that we at the Federal
Reserve Bank want to sustain.
Let me begin with some comments about the economy. As we all
know, the recession following the financial crisis was quite long and
severe. We have been digging out of a deep hole ever since the
recession officially ended in June 2009, but progress has been slow
and uneven. Early in 2010, and again early last year, economic
growth seemed poised to accelerate, only to disappoint. The
economy grew at 3 percent in 2010, and 1.7 percent in 2011. Our
economy needs to grow at a rate of 2 percent just to absorb new
entrants in the labor force. To repair the damage from the last few
years and speed the pace of employment growth, the economy needs
to grow at a faster rate.
Recent labor market data provide an example of the uneven pattern
of economic activity. Employment gains picked up in January and
February, holding out hopes of a similarly good report for March.
However, the Bureau of Labor Statistics recently reported meager

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Communication - A Key to Value-Added Supervision :: April 16, 2012 :: Federal Reserve Bank of Cleveland
employment gains for March. The unusually warm weather of the
past few months might have pulled forward some hiring that would
eventually have taken place in March and April. Monthly ups and
downs like these make it hard to confirm the underlying pace of job
creation. On the plus side, new claims for unemployment insurance
have continued to trend down, reaching their lowest level since April
2008. In addition, employment increased at a faster rate in the first
three months of this year than it did in the prior three months. So it
seems as though the labor market is still improving, albeit at a
modest pace.
Ordinarily, as employment and work hours expand, we see consumers
willing to step up their spending. In this period of economic
recovery, the pace of consumer spending has been held back by the
amount of balance sheet damage that households have suffered.
Households lost $16 trillion in net worth from 2007 to 2009 due to
declines in real estate holdings and financial assets. The financial
collapse left many consumers with a lot of debt, fewer assets, and in
too many cases, lower incomes. Yet, many people have made
notable progress in reducing their debt, as they have paid down
balances, refinanced loans, and benefited from lower interest rates.
Home mortgage debt outstanding continued to decline last year, as it
has since 2007. In 2007, for the entire household sector, debt
amounted to 30 percent more than income—a record high. Recent
readings are in the range of only 15 percent greater than income—
better, but still far above the percentages we saw before the decade
of the 2000s. In the 1990s, debt carried by the household sector
typically amounted to 15 percent less than its disposable income.
As they have reduced various types of debt, families and individuals
free up more dollars for spending and saving. Nevertheless,
consumers have lost a great deal of wealth since the onset of the
financial crisis, and are acting cautiously in the marketplace. One
area where spending has increased is automobile sales, which have
been climbing since last summer and running at a brisk pace for the
past few months. One factor behind this surge is the fact that the
average age of the cars and light trucks on the road has reached a
record high of nearly 11 years. People are finally making up for those
purchases they put off since 2008, and loan rates are attractive.
As households put themselves in a better financial position, repair
their personal balance sheets, and regain confidence, the banking
industry stands to benefit. You are in business to lend, and you want
to make loans to creditworthy borrowers. Total loans and loan
commitments across the Fourth Federal Reserve District increased
about 6 percent last year. By comparison, lending fell about 2
percent in 2010. Nationally, total bank lending increased 1.4 percent
in 2011. The increases have been predominantly in the commercial
and industrial loan sector.
Kentucky bankers have managed their finances well during the past
few years. The return on average assets for Kentucky banks was 0.86
percent last year, outperforming the national average of 0.72
percent. This better performance was due to a slightly stronger net
interest margin and lower levels of charge-offs compared with the
national averages. Kentucky banks have also been able to maintain
comparable levels of capital when compared with national averages,
while paying out dividends at levels slightly above the national
average. No Kentucky bank has failed in the past few years.1
Despite some evidence of progress in the labor markets, household
finances, and banking conditions, the economy still faces a number of
headwinds. Housing markets are still in distress throughout much of
the country; state and local governments are still in the process of
adjusting to budget pressures; and rising gasoline prices are likely to

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Communication - A Key to Value-Added Supervision :: April 16, 2012 :: Federal Reserve Bank of Cleveland
restrain household spending. Furthermore, strains in European
financial markets continue to pose downside risks. For all of these
reasons, businesses and households remain cautious about the future.
Let me comment briefly on my outlook for the economy and
inflation, because my outlook is central to my views on monetary
policy and ultimately to how I vote at the Federal Open Market
Committee meetings. In fact, we'll be meeting again next week.
Obviously there are a lot of forces shaping the economic landscape,
and many factors to consider in constructing an economic forecast. I
expect the economy to grow at a moderate rate of 2-1/2 percent this
year, followed by a slight pickup to around 3 percent next year. At
the pace of growth I am anticipating, it could take as long as four or
five years for the unemployment rate to fall to the 6 percent rate
that I judge to be consistent with maximum employment.
Inflation as measured by the Federal Reserve's chosen yardstick, the
personal consumption expenditure (PCE) price index, has averaged
1.5 percent over the past three years. On a monthly basis, of course,
inflation can be volatile because some prices can rise or fall quite a
bit in any given month or quarter. Sharp movements in the prices of
items such as gasoline and food products can either temporarily
boost or depress the overall inflation rate. While sharp movements in
particular components of the index can help or hurt consumers'
budgets in the short term, these temporary movements can be
misleading signals of where inflation is heading over an extended
period of time.
At the Cleveland Fed, researchers have developed a measure of the
underlying inflation rate, called the median CPI, which is a better
predictor of inflation. This measure looks at the price change that's
right in the middle of the long list of individual price changes. I also
pay close attention to other factors that could affect my inflation
outlook, such as labor costs. They too, are subdued. Finally, my
staff's estimate of inflation expectations indicates that financial
market participants expect inflation to remain below 2 percent for
quite a while. Based on all the information I consider, my outlook is
for inflation to remain close to 2 percent on average for the next few
years. Still, if gasoline prices continue to climb, that could
complicate the inflation picture.
The good news is that the economy is displaying forward momentum.
The banking industry is healthier than it has been in several years.
Much of the harm caused by the severe recession is being repaired. If
our economy were a Kentucky thoroughbred, I'd say we have moved
from a walk to a trot, but we're far from a gallop. The pace of
growth is still frustratingly slow, and in a slow-growth economy, it is
all the more difficult to generate the confidence that encourages
people to expand their businesses, buy homes, and invest in activities
that lead to more jobs, rising incomes, and reinvigorated
communities.
This slow-growing economy is creating some challenges for everyone,
including community bankers. The team at my bank responsible for
bank supervision has identified four challenges facing community
bankers today.
First, in the current low-growth, intensely competitive environment,
community bankers are trying to enhance and diversify earnings. The
drive to diversify into new products or business lines often requires
new expertise and infrastructure changes. To be successful, as you
all know, it is important to move systematically and carefully into
new areas, and to maintain appropriate risk-management practices.
A second challenge is capital planning. Community banks want to
attract capital to expand or improve financial ratios, or pay back

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Communication - A Key to Value-Added Supervision :: April 16, 2012 :: Federal Reserve Bank of Cleveland
TARP investments, but often they are constrained by market
conditions and limited investor demand in the sector.
A third challenge is managing interest-rate risk effectively. As you
navigate through the extremely low interest-rate environment, it is
important to be wary of chasing higher yields with longer-term loans
and investments.
And finally, a fourth challenge is management succession at both the
senior management and board of director levels. The aging
workforce and the fact that management teams have been in place
for some time at many banks is prompting more discussions around
succession, recruitment, and internal development of new leaders.
Today's more complex banking environment requires a broader set of
management skills. Sometimes that background can be acquired
through training, development, and internal succession planning.
Sometimes, it requires recruiting a seasoned banker to a new
community.
These are some of the challenges that my supervisory team has
highlighted, but I know from my conversations with bankers that you
would add to the list the challenges of regulatory burden and more
specifically, the Dodd-Frank legislation. I want to emphasize that
Dodd-Frank is aimed principally at large, complex banks. The
majority of the provisions of the legislation do not affect community
banks, that is, those with under $10 billion in assets. You should
expect regulatory changes coming out of Dodd-Frank to affect the
nation's most complex financial services organizations to a much
greater degree than community banks. Importantly, Dodd-Frank also
aims to improve regulatory oversight of many non-bank financial
institutions that today are not subject to regulations that commercial
banks face. It will help level the playing field, which I also know is a
topic that is on your minds. That said, I understand that coping with
the unintended consequences of new regulations can be a cause for
worry for community bankers.
Let me turn to one more challenge that bankers periodically cite: the
bank examination process. Specifically, some community bankers
have told me that as new supervisory standards are developed for
large and complex institutions, they have a tendency to "trickle
down" to community banks.
Our approach to supervising banking organizations is that supervision
should be commensurate with the size, complexity, and riskiness of
banking organizations. One size does not fit all. This has been a
long-held viewpoint of the Federal Reserve Bank of Cleveland, and
one that is shared across the Federal Reserve System. We refer to it
as "risk-based supervision."
Generally speaking, the risks posed by community banks are much
less significant than risks posed by larger, more complex banking
organizations. As such, community banks are subject to a much
different supervision program than regional banking organizations, for
example. These differences would include the frequency, depth and
duration of exams; the number of examiners involved; and the extent
of their requests for data and information.
Another aspect of the exam process that I hear about from bankers is
that at times, examiners are not clear or consistent in the way they
communicate. I'm not surprised that, periodically, disagreements
will emerge during an exam. By that I mean that informed people
can sometimes draw different conclusions from the same set of
facts. It's okay to disagree, but it's not okay if you don’t understand
how the examiners arrived at their conclusions. We want to know of
situations where you have concerns, or need more information or
clarity. We appreciate your feedback, and act on it.

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Communication - A Key to Value-Added Supervision :: April 16, 2012 :: Federal Reserve Bank of Cleveland
Let me share a couple of examples to illustrate this point. About a
year ago, I became aware that some bankers felt that the supervisors
were discouraging them from lending. To be blunt, some bankers
were outspoken in their belief that supervisors were being overly
harsh in evaluating small business loans. This concerned us at the
Federal Reserve Bank of Cleveland, and to learn more, we worked
with the Ohio Bankers League to survey bankers on the topic of small
business lending. To drill down deeper, a few members of my nonsupervisory staff spent a fair amount of time talking individually with
about two dozen community bankers about supervisory practices,
regardless of which agency was responsible for their supervision.
Some of those we reached out to were Kentucky bankers.
Based on their responses, the bankers who participated in the
interviews could be divided into three distinct categories. The first
group -- slightly more than a third of the bankers we spoke with -­
told us that their lending decisions were not influenced by their
banking supervisors.
A second group of bankers explained that supervisory pressure was a
factor in their small business lending decisions. However, they
acknowledged that some underlying problems at their banks, such as
growing loan losses and deterioration in their capital positions, may
have been the cause of this increased scrutiny. These bankers
generally conceded that their supervisors' actions were appropriate.
We were most interested in the responses from the third group of
bankers, nearly a quarter of those interviewed. These bankers
described their banks' financial condition and supervisory ratings as
strong, and yet they said that they were holding back lending
because of the supervisory and regulatory environment. These
bankers had become intensely cautious about lending even when they
felt borrowers were creditworthy. The feedback from this group is
what concerned me most.
With this more complete insight into the issue, we discussed the
interview results with our supervision staff at the Federal Reserve
Bank of Cleveland to remind them about the importance of frequent,
clear, and open communication during the exam process. The
message here goes both ways: We need bankers to ask questions
about findings they don't understand, findings they disagree with, or
rumors they are hearing from other bankers. And we expect our
examiners to provide factual support for their supervisory findings.
I can tell you that the bankers we spoke with were very appreciative
of the opportunity to discuss these supervisory issues outside their
examination cycle. This highlights the importance of ongoing and
candid communications between bankers and supervisors to ensure
that we prevent any miscommunications or unintended messages
from hindering the operations of your banks.
Another very recent example of the importance of active two-way
communication relates to feedback received by a community banker
after an examination. A banker told us that as a result of his most
recent exam, he believed that his institution would be expected to
conduct stress testing, not unlike those of the nation’s largest
financial institutions. This was not true, and we were able to quickly
correct the misunderstanding, which was based on the general use of
the term "stress test," which now holds a very specific meaning to
bankers as a result of the recent tests conducted on the largest
financial services institutions in our country. Fortunately, the banker
did not hesitate to share his concerns with us, and we were able to
get down to the bottom of the miscommunication.
So my appeal to you is that we actively practice more two-way

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Communication - A Key to Value-Added Supervision :: April 16, 2012 :: Federal Reserve Bank of Cleveland
communication, before, during, and after exams. Our supervisory
staff is being encouraged to gather information and to listen. Please
tell us your concerns, and keep the dialogue open - and please know
that we are committed to do the same.
The Federal Reserve Bank of Cleveland has the long-held view that
the supervisory process should add value to the banks we supervise,
and this can be more effectively accomplished through ongoing and
proactive communication. I am very proud to say that the Federal
Reserve Bank of Cleveland, in the early 1990s, was the first among
regulatory agencies to coin the phrase "value-added supervision" as
the philosophy behind the practices we have adopted in supervising
banking organizations. We want to be part of solutions, not create
new problems. I recognize this is a culture shift from the "gotcha"
approach to supervision that some may perceive from the past. But I
want you to know this "value-added supervision" is the culture I
believe is most effective in the long run, and sustaining and building
on it requires your involvement, too.
Ultimately, some degree of judgment will always be a part of the
examination process, particularly in those areas that are grey, as
opposed to black-and-white. Examiners must be wise and consistent
in their criticisms and direction, and bankers equally thoughtful and
diligent in their decision-making. The point is that it is exactly in
these intersections where judgment is needed most where we must
communicate most effectively, because the costs of poor judgment,
by either examiner or banker, can be harmful.
This again highlights the importance of open communication, both in
the supervisory process, and as it relates to the development of rules
and regulations that implement laws such as the Dodd-Frank Act. It
is critical that we maintain the dialogue between our community
banks and the Federal Reserve so that we can bring a balanced
perspective to formulating regulations and developing supervisory
approaches that are appropriate for community banking
organizations. We have developed several ways to hear from
community bankers across the Fourth District.
First, our Community Depository Institutions Advisory Council, or
CDIAC, meets twice a year to discuss issues of relevance and concern
to community banking organizations. I also hold small-group sessions
around the District to give me a chance to talk candidly with
community bankers in an informal setting that is more conducive to
discussion. And, of course, we have community bankers on the Board
of Directors of our Bank in Cleveland, as well as on the boards of our
Cincinnati and Pittsburgh branch offices. The Federal Reserve Bank
of St. Louis has similar programs.
Before I turn to your questions, let me close by saying that we want
banks to make decisions that are in their long-term best interests.
Our goals are aligned with yours. Community banks should meet the
credit needs of your customers and communities, operate in a safe
and sound manner, and be profitable. By achieving these shared
objectives, I believe that bankers will also maximize shareholder
value.
Some regulatory and supervisory burdens will always exist. The
challenge is to strike the proper balance where regulations and
supervision are commensurate with the complexity and riskiness of
banking organizations. Although judgments will be made, our goal is
to add value. I believe this approach to supervision requires more
intentional and active communication from both sides.
We are navigating through what is likely the most challenging period
for most of us in our lifetimes. There has been significant progress.
We can't change the events that have transpired, but we can commit

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Communication - A Key to Value-Added Supervision :: April 16, 2012 :: Federal Reserve Bank of Cleveland
to listening, acting, and building a stronger banking system and
supporting our country's recovery.
1. A Kentucky-based thrift subsidiary of an Indiana banking
organization was closed by the Office of Thrift Supervision in
2009.

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