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Before the Ohio Bankers Day conference, Columbus, Ohio
March 19, 1998

The Changing Banking Environment and Emerging Questions for Public Policy
In this period of rapid change in the banking system, it is important to maintain and
strengthen communication between bankers and the bank supervisory agencies. Today's
program contributes to that objective, and I thank you for inviting me to participate. I will
begin by commenting on several changes and trends in the banking industry: consolidation,
new products and tools, and new delivery channels. Then, I will suggest some implications
and questions for public policy that I see following from those trends.
Consolidation of Banking
The most obvious trend in banking today is consolidation. In the last two decades, nearly all
the traditional barriers to geographic expansion have come tumbling down. States took the
lead with legislation liberalizing intrastate branching and permitting interstate bank holding
companies. The federal government followed with the Riegle-Neal Act in 1994, which
allows interstate branch banking.
Banks are taking advantage of these new opportunities, and the net result has been an
unprecedented wave of geographic expansion. Why are banks consolidating in number and
expanding in size and geography? There is no single factor explaining the current merger
wave, which actually dates back to 1981. Clearly, many banks are recognizing natural
markets that cross political boundaries. For example, the Washington, D.C. area is one
banking market that had been artificially divided between the District of Columbia and the
States of Maryland and Virginia. Now, it is much easier for financial institutions to establish
offices throughout the region in a format that fits their business plans. Clearly, there is some
convenience gain to consumers, especially those who work and live in different political
jurisdictions.
A second explanation is the market for corporate control. To some extent, the market is
sorting banks into those viewed as survivors and those viewed as acquisition targets. In large
measure, this division is based on the market's assessment of management and the past
performance of the bank. Some managers can best maximize shareholder value by finding a
buyer that is willing to pay a high multiple for future earnings. Other managers can do better
for their shareholders by expansion, including through the acquisition of banks in new
markets.
Third, technological change has always played a role in the merger movement. Data
warehouses, call centers, home banking services, upgrades to legacy systems all require
expensive information technology investments that can be justified by a larger customer
base. Now, we hear anecdotal evidence that some banks are candidates for acquisition
because they have not been willing or able to update their technology, or have not been able
to adjust to the year 2000 computer problem.

Fourth, consolidation may yield scale economies in some specific banking activities, and
some mergers have led to more efficient banks. However, the long-term survival and
profitability of small banks suggest there are few overall scale economies in banking. An
efficiently run small bank can provide standard banking services and be as profitable as a
large bank. The scale economies may arise in services that are more commonly provided by
large banks.
Whatever the motives, the transition to a nationwide banking structure is resulting in many
mergers and acquisitions. About 400 healthy-bank mergers now occur each year. The
number of banking organizations has decreased from approximately 12,300 in 1980 to
approximately 7,100 now. At the national level, the percentage of domestic deposits held by
the 100 largest organizations increased from 47 percent in 1980 to nearly 69 percent in
1997.
Turning from banking to the larger financial services industry, some nonbank firms have
expanded to become full service financial institutions. While banks have had to fight for
many years to provide investment and insurance products, nonbank firms have been able to
enter multiple segments of the financial services industry.
I am a strong supporter of the need to modernize our banking laws and regulations and
recognize that cross-industry consolidation is inevitable. However, I do not believe that the
financial conglomerate will be the only, or even the dominant, means to distribute financial
services. In the end, for some the challenge of cross marketing and cross selling financial
products will prove to be quite difficult. Just as I believe that there are customer segments
for which small banks will be the preferred choice, I also believe that there will be product
segments for which focused providers will be viable competitors.
New Products and Tools
The second trend of the past several years is the introduction of many new banking products
and tools, and a more intense use of some products and tools that have existed for quite
awhile. I can only touch on a selected few. First, there have been products and tools that
have changed the nature of lending. Interest rate swaps, credit scoring systems, and the
securitization of loans have all changed some dimension of lending and allowed banks to
more nearly obtain their desired degree of interest rate and credit risk.
New methodologies for the control of risk are another important advance in banking. Risk
that was measured mainly by the judgment of a loan officer can, to an increasing degree,
now be quantified and risk criteria standardized across loan officers. While most traditional
risk analysis was framed in terms of credit risk, it is becoming possible to evaluate the whole
asset portfolio in terms of credit risk, interest rate risk, foreign exchange risk, or liquidity
risk. With the tools now available, the individual bank can, to a degree almost unimaginable
only a few years ago, decide on the amounts of the various types of risk that it is willing to
assume and build a portfolio that provides its desired risk exposure.
New retail payment products round out the list. However, they have not yet overcome the
public's attachment to the familiar payment tools. Debit cards are gaining popularity, but
most people still prefer to have the canceled check as a receipt for the transaction and gain
the float. Stored value cards seem to have great potential as a means of payment, but most of
the experiments conducted thus far appear to have had limited success.
Channels for the Provision of Banking Services

Finally, the ongoing experimentation with new channels for the delivery of banking services
is very exciting. But, at this point, the eventual outcome of the experimentation is highly
uncertain.
Supermarket branches are receiving much attention these days. Clearly, there are savings in
terms of bricks and mortar, and many customers like the expanded hours. While this new
approach to the provision of banking services seems to hold great promise, there have been
anecdotal reports that the profitability of supermarket branches has generally been
disappointingly low.
Distribution channels based on computer and communications technology have also
received a great deal of industry attention. ATMs are the most well-established of those
technically-driven distribution channels. Many banks also have their own home page on the
world wide web; a few banks offer proprietary home banking services via telephone or
personal computers; and a few offer services through companies that own the basic personal
computer financial management systems. For some customers comfortable with the
technology, these computer-based systems will likely become the preferred mode of
banking.
Directions for Public Policy
Let me now turn to some of the longer-term public policy implications of these experiments
and changes in structure, products, and channels.
I would like to discuss three elements of public policy that might be influenced by these
forces at work in the banking industry. These areas are: competition policy, using the market
to control risk taking, and appropriate policies to foster new products and services.
Competition Policy
Let me start with a few words on banking competition. As I mentioned, consolidation is a
trend in banking. The Bank Merger Act and the Bank Holding Company Act require that the
Board approve only those mergers that are not expected to adversely affect competition. In
assessing the competitive impact of a proposed merger, the Board examines many factors.
Particularly important are the change in concentration and the post-acquisition level of
concentration in each local market in which the banks operate. Through its published orders
on applications, the Board has, for many years, attempted to provide the industry with a
reasonably clear indication of its competitive standards for approval. In particular, when the
basic screening guidelines of the Department of Justice are exceeded, mitigating factors must
be present; the more a proposal exceeds the screening guidelines, the greater the need that
the mitigating factors be significant.
Policymakers recognize that measures of concentration are proxies for the likely impact on
pricing and service quality that will result from a merger. These impacts currently are
difficult to observe directly. Nonetheless, we should remain alert to any evidence that new
technologies and delivery channels are making the current approach to market definition
obsolete. Based on survey evidence, that time is not yet at hand, but we should recognize
that it may come at some point.
Market Control of Risk Taking
Turning from competition to safety and soundness, the ongoing changes in the banking
industry raise numerous issues. Key safety and soundness concerns include the accuracy of
the Basle Accord's risk-based capital standards as a measure of risk and, more broadly, the
appropriate role for market discipline on insured depository institutions. While I obviously

cannot discuss these in adequate detail, I would like to give you a feel for the nature of my
concerns.
A core function of central banks is to protect the stability of the banking and financial
systems. But the days when bank examiners could exercise that function by focusing almost
solely on a bank's books and use simple formulaic rules are long past, if they ever existed. As
I mentioned, we are in an era when financial transactions are increasingly complex and risk
management systems of banks more sophisticated.
Given this complexity, how should capital standards vary across banks?
While the Basle Accord was originally intended to apply only to large, internationally active
banks, the Accord's designers worked hard to craft it so that it could be applied in much the
same manner to virtually all banks. But events have called into question the wisdom of this
approach. Supervisors are increasingly looking for opportunities to use banks' internal
measures of risk for ensuring adequate control. Thus, for example, U. S. bank supervisors
have recently moved to require only large, internationally active, American banks to meet
the Accord's capital requirements for market risk using their own "internal models" with
appropriate monitoring and safeguards imposed by the supervisors. Moreover, efforts are
underway to see if we can advance further in this direction with respect to credit risk in the
banking book.
On a closely related front, the Federal Reserve has been exploring incentive-compatible
capital standards for market risk in the trading account. One approach, the
"pre-commitment" approach, requires an institution to formally identify and disclose a level
of potential loss beyond which it would be subject to severe supervisory penalties. This
approach recognizes differences among institutions in the nature of their trading activities
while providing strong incentives to ensure prudent risk management, more efficient
allocation of capital and the maintenance of minimum prudential standards.
There are both benefits and problems with such approaches. However, with refinement,
some form of individually-designed capital requirements may well be a reasonable evolution
from the internal models approach for establishing capital adequacy of a trading business.
Therefore, the time is here for regulators, domestic and international, to seriously review the
viability of these intriguing alternatives.
More generally, when designing supervisory policy, I believe that we should always
remember that markets can, and normally do, provide powerful incentives to control risk.
Perhaps there is more that we can do to allow market incentives to be an ally in public
policy. I wonder whether, eventually, we might wish to shrink the coverage of the deposit
insurance safety net further. It might be reasonable to ask if some of today's range of
banking products and services should be removed from the list of financial activities meriting
such support.
Perhaps a touchstone of future regulatory reform might be either a narrowing of the banks
covered by full deposit insurance or a reduction of insurance coverage. The clear goal
should be to reduce the moral hazard in--and hence the regulation imposed upon--our
banking system.
Another approach that I believe deserves some future debate is requiring banks to issue a
minimum amount of subordinated debt to unrelated parties. An active market in such debt
would give banks and their investors an incentive to bring more transparency to the banking

endeavor and could be quite useful for more market-based supervision.
These are only ideas now, ideas that seem to many to be impractical. The doubters may be
right, but we should not stop debating how to use market incentives, rather than supervision,
to control risk.
Policies Toward New Products and Services
Finally, we need to speed the development of modern, efficient, and safe retail payment
products and services. Although the Federal Reserve has a role as provider of interbank
clearing and settlement services to banks and thrifts, and will continue to play that role, the
market will ultimately decide which electronic payment products and services will best meet
the needs of households and small businesses. However, I believe that the Federal Reserve
should look for ways to encourage the private sector in fostering experimentation with, and
expanding usage of, newer retail payment systems.
Our role might include identifying and reducing regulatory burdens that unreasonably inhibit
experimentation. Regulation may reduce uncertainty and product development costs for
some, but it may also discourage investment in new products or technologies by others. This
is particularly true if the product is relatively new, and demand for it is relatively uncertain,
as is currently the case with stored-value cards. Thus, in my view, the government should
avoid regulatory actions that may inhibit the evolution of emerging payment products and
services or prevent the effective operation of competitive market forces. It is much too early
to regulate these new products.
Conclusion
Well, I hope that I have provided a few ideas for you to think about. Let me conclude with a
short recap of my major points. The financial system is rapidly consolidating, and new
products, services, and channels are being developed.
The vast changes occurring in our financial system also raise new questions for our public
policy debates. Do we measure the competitive impact of mergers correctly? What is the
best way to set capital standards? How can we use market forces to control risk taking? How
do we foster new financial products and services? I do not have answers to each of these
questions. However, I do know that, to be successful, supervisors will surely need to adapt in
new and innovative ways. The task before us is not easy. Balancing sometimes conflicting
goals remains a challenging task for both banks and their supervisors, but I believe we have
no choice but to adapt to our rapidly evolving financial landscape.
Thank you.

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