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WELCOMING REMARKS
By Robert P. Forrestal
President and Chief Executive Officer
Federal Reserve Bank of Atlanta
To the Kick-Off Breakfast for Money Expo
Atlanta, Georgia
October 17, 1992

I wonder how many of you bankers and businesspeople here this morning can honestly
say you knew the difference between fiscal policy and monetary policy when you graduated from
high school? Or that you had even heard of either term? I admit that I did not know the
difference, and I am equally willing to wager that very few indeed at this breakfast did either.
On the other side of the coin, I would bet that most of us knew exactly how much money we
needed to have in hand to buy our first car.

The French have a saying:

plu s

ga change, p lu s c ’e st la m em e

change, the more they stay the same. In the case of economics education, high school seniors
still lack knowledge about basic economic principles, while they continue to be better-versed in
what it costs to buy something that will enhance their personal stature-not unlike the rest of the
populace. According to a national survey of American economic literacy done by The Gallup
Organization earlier this year, more than 80 percent of those polled said that they did not know
much about economics, rating their knowledge as either fair or poor.

This estimation was

readily reflected in the low level of correct answers to specific questions about the national
economy, ranging from the role of profits in our economic system to the definition of the Federal
budget deficit. In fact, the majority of those surveyed thought that the basic purpose of corporate
profits was either to pay for the wages and salaries of workers or to transfer income to the
wealthy.




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As a central banker, I am vitally concerned about the level of knowledge of economics
in our nation. One national discount apparel retailer (Syms) has as its motto, "An educated
consumer is our best customer." I would like to borrow that line and rephrase it this way: "An
educated consumer is our best hope for America." On the personal level, becoming an educated
consumer is good for each person’s pocketbook. On a broader level, becoming an educated
consumer will also help people to understand how our economy works, thus enabling each person
to make better choices in their own lives and, ultimately, for the nation. After all, legislators
and policymakers are trying to reflect the demands of their constituents. That is why I believe
that consumer education efforts such as this Money Expo and more education at the high school
level are so important for the future growth of the United States.

Results of the Economic Literacy Survey
To explain why we need more consumer education on economics, let me describe some
of the discouraging results from the economic literacy survey. Some of you may remember
reading about it in the W all Street Journal or the A tlanta Journal-C onstitution about a month
ago. Three different groups were surveyed—the general public, high school seniors, and college
seniors. Of these groups, even the most educated, the college seniors, could correctly answer
only half of the basic economic questions. The general populace weighed in with only 39
percent correct answers, while high school seniors knew only about one-third of the answers.I

I would like to focus on a few of the specific questions and answers to illustrate how
seriously inadequate is the general public’s knowledge of economic issues. For instance, when




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asked what the national unemployment rate was—at the time of the survey, it stood at 7.3
percent-only about 20 percent of the 1,000 respondents gave the correct answer of 7 percent.
Almost one-third said they did not know, while about 10 percent said they thought it was more
than 23 percent!

The news was even worse for the inflation rate-something any central banker cares about
deeply. At the time of the survey, the rate was 3.2 percent, but almost half of the people
queried said they did not know what the rate was, while only about 10 percent gave the correct
answer. More disheartening yet, only a little more than a third of those surveyed in the general
public knew that the most widely used measure of inflation is the Consumer Price Index.

The Federal Reserve did not fare any better in terms of what people know about our
function and purpose. For instance, only a quarter of the high school students, a third of the
general public, and about one-half of the college students had any idea that the Federal Reserve
sets monetary policy in the United States. Sadly, even fewer could pick out an example of
monetary policy in action from a list of three choices. The choices were the discount rate (the
correct answer—it is the rate charged banks that borrow money from the Federal Reserve),
federal government spending (which, of course, has to do with fiscal policy), and corporate
profits.

W hat Do the Survey Results Mean?
All of this suggests that most people do not understand basic economic facts or issues.




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As the report stated, "This economic illiteracy has the potential to misshape public opinion on
economic issues and to lead to economic policies that have negative or perverse effects on the
economy."

Fortunately, not all the news was so bad. On topics that most directly affect people’s
lives-such as wages, purchasing power, and prices-the general public showed it was more
knowledgeable. For instance, when asked which actions might be most likely to improve wages
of American workers, about two-thirds of the public recognized that an increase in productivity
would do more than an increase in stock market prices, business inventories, or interest rates.
Similarly, almost two-thirds also knew that the inflation rate most affects their purchasing power.

A problem crops up, however, when people are interested in their pocketbooks without
understanding how underlying economic issues actually affect their pocketbooks. That is, we
then have a clear case of a little knowledge being a dangerous thing. If the general public is
indeed aware that inflation can eat away at the purchasing power of their income, and yet many
of these same people do not even know what the actual inflation rate is, then they are less likely
to understand why the Federal Reserve takes certain actions to keep inflation down. Conversely,
they will also not understand, in this time of low inflation and slow growth, why we have
adopted a posture of cutting interest rates to spur consumer purchasing and ultimately more
growth.




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The Consumer Debt Buildup in the 1970s and ’80s
Let me take a moment to explain my views on why we have entered a period of slower
growth in this nation. Basically, a huge debt is burdening the nation. As a result of the debt
buildup during the 1970s and ’80s, businesses and households are being forced to make a painful
transition. Of course, there is nothing wrong with debt per se. Borrowing is a standard means
by which businesses expand, and there is no theoretical basis in finance or economics for
selecting the optimal amount of debt versus equity. Unfortunately, rather than investing as much
as we should have, Americans used this debt buildup to consume more than we produced. This
penchant toward debt occurred in all sectors of the economy-households, businesses, and
especially the federal government, which began to run massive budget deficits. Now we must
service that debt.

Why did we take on so much debt as a society? In my opinion, many households and
businesses had become used to the high inflation of the 1970s and early 1980s. In an inflationary
environment, debtors are the biggest winners because they can pay back what they have
borrowed in "cheaper" dollars. In fact, though, inflation has diminished. As this change became
apparent in the late 1980s, businesses and consumers began scrambling to de-leverage in order
to reposition themselves for a less inflationary economy.

Now while this analysis may sound pretty bleak, I do not want to draw an overly
pessimistic picture. There are, to be sure, some positive developments in the offing. Balance
sheets have been improved considerably as corporate debt has been worked down. No business




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is likely to forget--or repeat—the painful memory of this adjustment process anytime soon. In
addition, major sectors of the economy are making fundamental changes in the way they do
business.

In the service sector, for example, many firms are downsizing.

particularly apparent in retailing, airlines, and banking.

This shift is

These firms are becoming more

productive in the process.

Similarly, consumers have also been downsizing in terms of debt. Also, as the interest
rates have been lowered, many homeowners have refinanced their mortgages. These changes,
along with a certain amount of pent-up demand, should help to spur more consumer spending
over the next year, which will create a more solid base for growth.

How to Fix Economic Illiteracy
In the meantime, however, it is important to begin work on solving the economic
illiteracy illustrated by the economic survey. The majority of all those who responded said that
schools should teach more about how our economy works. I believe that those who are teaching
economics to our elementary and secondary students are perhaps in the best position to help
Americans make the most of our long-run economic opportunities and do the best we can in
grappling with complex problems. Economic education does far more than help students learn
how to balance a checkbook and manage their personal finances, although these basic skills are
sadly lacking in too many adults, and that is why the Money Expo is such a useful event. More
basically, economics training helps students think clearly and critically about practical problems.




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The study of economics promotes clear thinking first and foremost by crediting people
with being rational. That is, it assumes that people do things for a reason. It credits taxpayers
with recognizing gimmicks for what they are—very often simply transfers of spending and taxes
from one period to another. It also creates a desire to find out why things happen the way they
do and to try to figure out what will result in the future from certain actions taken now. By
helping people develop a concept of dynamic, rather than of static, equilibrium we are preparing
the voters of tomorrow to see how actions taken today will affect the long term. For example,
people want better schools, strong defense, and social programs such as Medicare, but they do
not want to pay for them in the form of higher taxes. This popular attitude of wanting to have
it both ways has helped to create overwhelming budget deficits in this country. Until each
person in the United States better understands the basic principles of economics, we are likely
to repeat the same mistakes.

Conclusion
I, for one, do not believe we are doomed to repeat mistakes, but I am concerned about
the level of understanding about economics in this nation. We must remind ourselves that
educated consumers are more likely to make better choices for themselves and, ultimately, for
our nation—and so we must get out and educate them. Let me congratulate Financial Media
Services for being willing to take on this challenging task through the Money Expo.