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THE OUTLOOK FOR THE UNITED STATES AND THE SOUTHEAST IN 1994
Remarks by Robert P. Forrestal
President and Chief Executive Officer
Federal Reserve Bank of Atlanta
to the Atlanta Rotary Club
Atlanta, Georgia
January 24, 1994

It is a great pleasure and privilege, as always, to appear before the world’s greatest Rotary
Club to present my annual remarks on the economic outlook. Last year was quite an eventful and
encouraging one. It was also one that brought on many challenges for the future, so much so that
I hardly think I can do justice to the whole picture for 1994 in my allotted 20 minutes.
Nonetheless, I shall do my best.

I am optimistic and upbeat because, at long last, the nation is taking major steps toward
solving long-term problems. Among the promising signs, I count four areas: first, inflation, with
the clear success we have had in bringing it down to a much more acceptable level than at the
beginning of this decade when the CPI rose 5-1/2 percent; second, the budget deficit, with the
plan passed last year to begin dealing with it; third, international trade, with the successful
conclusion of the North American Free Trade Agreement (NAFTA) and the Uruguay Round of
the General Agreement on Tariffs and Trade (GATT); and fourth, health care, where the debate
has only just begun.

I am immensely encouraged that our nation is beginning to grapple with these issues,
which it had put off during the 1980s. The reason I am so encouraged is that, if continued, these
investments in our future will benefit us long beyond my time and yours. The result should be
moderate and steady growth—not as heady as in much of the '80s, but certainly more sustainable.




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Of course, this would not be my annual Rotary speech if I did not have some areas of
concern to point out. In the midst of the positive steps we have taken as a society, I sense a
deepening distrust of public policy institutions. In my talk today, I would like to discuss how this
distrust, if left to fester, can hamper the great progress this nation is making on long-term issues.
Before I turn to this topic, let me review current economic conditions and the outlook for 1994.

Hie U.S. Economy
For those of you who keep score, my outlook for gross domestic product (GDP) in 1993
was right on the money. I said it would expand by close to 3 percent, and the final numbers look
like they will come in at around 2.9 percent. If anything, the economy did better than I forecast
for both inflation and unemployment. As measured by the consumer price index, inflation
averaged just below 3 percent. I said it would be shaded a little above 3 percent. As for
unemployment, I said it should come down and average around 7 percent, and the annual average
was close to 6.8 percent.

Looking ahead to 1994,1 believe we will have another good year of moderate growth with
GDP expanding a bit more than 3 percent on an annual average basis. I expect inflation, as
measured by the CPI, to increase at an annual average rate of between 2-1/2 percent and 3
percent. In fact, it will probably be closer to the lower end of this range because of lower oil
prices early in the year and ongoing import competition that is putting downward pressure on the
prices of many goods. Unemployment should continue to improve, dropping about half a
percentage point to an average of a bit less than 6-1/2 percent.




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Areas of strength will change little from last year. The consumer is still leading the way,
especially with spending on durable goods. I expect sales of autos, household appliances, and
home furnishings to remain relatively strong. The continuation of pent-up demand for consumer
goods should support continued growth in manufacturing. Residential construction will again be
a solid contributor to growth in the U.S. economy, as will capital investments by businesses,
especially on computers and industrial equipment. The stimulus provided by low interest rates
remains a factor in all of these areas. Recent employment gains should also provide support for
further healthy increases in personal income and, in turn, consumer spending.

With all these positive forces, it is fair to ask why overall growth will not be faster. Part
of the answer is a factor that has been acting as a constraint for several years, namely
demographics. Generally speaking, the baby boomers have been followed by smaller groups
entering the labor force each year. The result is slower growth in the overall number of first-time
home buyers, as well as people buying cars and household appliances for the first time. In fact,
the modest rebound from the 1990-91 recession, compared with previous rebounds, serves as a
testament to this point.

To be sure, there are also specific areas of weakness in the economy, which are essentially
the same as last year: commercial construction, government spending, and international trade. In
the area of construction, although nonresidential structures for industrial buildings and retail
stores should begin to gain ground, office construction still suffers from an overhang from
previous years, though one that is much reduced. In fact, I believe that we are at the trough of




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office building and should begin slowly to see increases. As increases in leasing and absorption
have brought vacancy rates lower and led to more optimism about renewed building activity, it
becomes more likely that we should start to see an upturn. Government spending overall will be
weak because purchases on the federal level are being affected by defense cutbacks, although
state and local purchases will grow slightly. The outlook for net exports remains poor due mainly
to the weak economic conditions of many of our largest trading partners. This situation abroad
is troublesome and likely to be reversed only slowly. However, the western European economies
should begin to round the comer this year. Whatever growth in exports we do have will come
from Mexico and other Latin American countries, as well as Canada—our largest trading partner—
and Asia, excluding Japan. Computers, telecommunications, and other capital equipment should
continue to be our leading exports. At the same time, imports will continue to outpace exports
as growth in U.S. spending continues to outstrip that of many of our trading partners.

Southeastern Economic Outlook
Now, let me turn to the economic outlook for the southeastern region. As you may know,
since the recession, the Southeast has been outperforming the nation in terms of job growth by
about 1 percentage point. In 1994, that advantage will likely diminish, but for the right reason:
job growth in the nation should accelerate. The good news is that both on the regional and
national level, the pace of job growth will step up somewhat.

Three sectors in the Southeast will continue to outshine national growth: service
industries, manufacturing, and construction. For several years, the service sector has been the




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main source of job growth for both the region and the nation. Specifically, the Southeast should
get most of its gain from business services employment. Nonetheless, the unique manufacturing
structure in the Southeast—a combination of furniture, textiles, appliances, and construction
products—should benefit from the strength in new-home construction across the nation even as
the region loses jobs in the apparel industry. This help from the rest of the nation should allow
the manufacturing sector at least to hold its own. Finally, construction in our own region is
likely to outperform the nation this year thanks to the strength of the southeastern economy and
to the fact that more people are again moving into the region.

Looking at each state, the clear winner in terms of 1994 growth is Georgia. The state
should lead the region with strength coming from many sources, including services, home­
building, and the manufacture of building-related products. I will come back to the outlook for
Atlanta in just a moment.

Mississippi can thank casino gambling for providing a short-term economic stimulus that
is sparking activity in several sectors. Above-average growth is expected to continue through
1994, though it might diminish as Mississippi gets competition from next-door neighbor
Louisiana for gaming dollars. Strong national housing activity will benefit the lumber and
furniture industries in the state, and the relatively large food-processing sector should continue
to do well.

Florida is likely to post moderate growth this year, and employment should continue to




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grow thanks mainly to tourism and construction of single-family homes and luxury
condominiums. The factors tending to retard growth, which were masked in 1993 by the stimulus
from rebuilding after Hurricane Andrew, will temper the overall expansion. I refer in this case
to lower interest income for retirees and the loss of defense-related jobs.

Tennessee will continue to perform relatively well in 1994. The service sector should
account for the majority of job gains, and automobile production in the Nashville area is likely
to lead a growing manufacturing sector. For the state as a whole, the true shining star for
Tennessee is residential construction. The state is coming off two consecutive record-breaking
years of growth in single-family construction. Although this expansion will slow a bit in 1994,
it will remain strong, especially in Nashville.

Alabama and Louisiana are the two states that are likely to grow more slowly than the
region in 1994. Alabama suffered through a languid 1993, with some basic industries
experiencing trouble and overall employment growing only weakly at the end of the year.
Winning the Mercedes auto plant was a bright spot that should contribute some high-wage jobs
this year as the plant is built and lead to a pick-up by year-end though at considerable cost in
terms of state revenues forgone. Alabama may also introduce casino gambling, which could
provide a boost to the economy. However, the main problem is the continuing weakness in
apparel manufacturing, which is the largest manufacturing employer in the state.

Louisiana should experience some modest growth after a sluggish 1993. It too grew more




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slowly than the national economy last year and lagged behind the region. Reasons for the
improved outlook include an energy sector that will not be dragging down the entire economy
of the state this year and economic stimulus from riverboat and casino gambling that will be
introduced this year.

Now let me return to our immediate environs. As we are all quite aware, Atlanta is
beginning to build toward the 1996 Olympics. Retailers and tourist-oriented businesses that are
thinking ahead will probably expand into the Atlanta market prior to 1996 to take advantage of
the Games. However, you may probably be able to divine what I am going to point out next-that, following the Olympics, there is likely to be an economic letdown in the Atlanta area during
1997 and 1998 for purely technical reasons as the temporary employment bums out after the
Olympic flame has been doused.

Longer-Teim Outlook Update
Since I often preach the virtues of looking at the long run, I would like to briefly review
a few of the strides we have made as a nation in laying the groundwork for steady, long-term
growth in the United States. First, inflation is noticeably lower. Through a judicious use of
monetary policy, the Federal Reserve has managed to engineer the lowest inflation in many,
many years. I do not have to explain to this audience how important low inflation is to the world
of commerce and trade. Another promising factor for continued economic growth is a more
highly productive work force. We have reached this level of high productivity not without a good
deal of pain, but I am convinced that the investments businesses are making today will create




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greater opportunities for growth in the future. During the recession and recovery, many consumers
and businesses have worked hard to successfully reduce their leverage, and this bodes well for
the future. Businesses also slimmed down cost structures and made significant commitments to
realizing gains from automation.

Not only the private sector but the public sector as well has become more mindful of debt
levels. In 1993, we finally saw some movement toward containing the size of the federal budget
deficit, thanks to the fact that the Administration and Congress agreed on a deficit-reduction plan.
I have been speaking about the need to deal with budget deficits for nearly the decade that I have
been addressing this group. Perhaps this proves that it pays to keep talking about long-term
issues. I would now like to encourage continuing vigilance in this area, because the job is not
yet done.

Finally, on the subject of international trade, you will recall that this will be a source of
weakness for the U.S. economy in the year ahead. For the long term, however, we have had the
good news that NAFTA made it through Congress and that the compromise on the Uruguay
Round of GATT was finally struck. Looking even further into the future, I fervently hope that
these two achievements will not be seen as final steps, but rather as steps in the right direction
toward global free trade as it is being promulgated in GATT.

To sum up so far, then, the economic expansion is continuing, with growth that is
moderate but sustainable, and we have begun to address a number of long-term problems.




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Growing Distrust of Public Policy Institutions
Ironically, in the midst of so much optimism about gains the nation has made lies the
embryo of cynicism and mistrust. I have heard it most clearly in the voices of those who ask me,
"If the economy is doing as well as you say, then why don't I feel better?" I do not have a ready
answer for each individual circumstance—and I do understand that the transitions our economy
has been going through have been traumatic for many people and businesses.

But going beyond individual traumas, I see an even more troublesome effect on a societal
level. The election year of 1992 and the rancorous debates in Congress in 1993 about the deficit
and NAFTA have pointed up that many Americans seem to greatly distrust their public policy
institutions. This distrust goes beyond the "anti-incumbent" attitude that permeated recent
elections. People seem to feel disenfranchised from the government overall. The irony is that the
American people may actually be better represented than ever before in terms of having more
women and minorities serving in Congress as well as at the state and local levels. However,
whether or not government has begun to "look more like America," many Americans still do not
seem to trust the way it and other public policy institutions operate.

I am concerned about this issue, because public distrust could have a number of adverse
effects. First and foremost, it could hamstring the process already begun of taking a longer-term
perspective to problems in America. Rather than trying to wade through the debate on difficult
issues such as health care, for example, some people could decide that so long as they have
health care coverage, why should they care about somebody else's problem? Needless to say, this




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kind of attitude cannot serve us well when it comes to solving problems on a societal level.

Distrust among the public could also prevent the United States from keeping its leadership
role in the global economy, because inward-turning Americans might not be interested in helping
other nations less well off than ours, such as the former Soviet Union.

Finally, distrust on the societal level can infect the atmosphere and cause one public
policy institution to turn on another. Perhaps I am more personally aware of this effect because
the Fed seems to be taking a number of hits in this regard. Congress has been more interested
than usual in reining in the independence of the Fed. The chairman of the House Banking
Committee is sponsoring legislation to videotape monetary policy deliberations, while, more
recently, the Administration put forth a proposal to remove the Fed from its bank regulatory and
supervisory function in order to create a simplified regulatory system.

While I will refrain from entering into a spirited defense of the Fed, I would like to say
that the deliberative and thoughtful approach we take to monetary policy would be seriously
undermined by politicizing the central bank. I will also add, without going into detail, that since
the central bank is the organization charged with maintaining the health and stability of our
complex financial system, our ability to deal with systemic risk would be lessened by removing
us from hands-on responsibilities for supervising at least a part of the banking industry.




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What Policymakers Should Do to Counteract Distrust
I believe it is important for policymakers to face up to the public sentiment against their
institutions and begin to counteract the distrust I have described. Otherwise, we will not be able
to carry forward on the even more difficult changes yet to be made. As I see it, the best way for
the federal government and other public policy institutions like the Fed to win back the
confidence of the American people is through policies that will hold inflation down, create more
jobs in a dynamic economy, and continue to control the federal budget deficit. I liken this course
of action to taking an antibiotic: we must finish the whole course of treatment, or else the illness
can come back much worse.

At the same time, all policy institutions must do a better job of explaining the tradeoffs
in the policymaking process. The Fed is often portrayed by our critics as trying to slow growth
for the supposedly elitist purpose of containing inflation. Perhaps we have not been vocal enough
in making the point that our anti-inflationary actions have in fact helped to create sustainable
growth that is benefiting the entire nation. To achieve this goal, we have not pursued a
single-minded effort to reduce inflation without regard to transition costs and social preferences.
In fact, the accommodative policy stance we have pursued over the past several years helped to
soften the recession and foster the ensuing recovery and expansion.

Conclusion
In conclusion, I must reiterate how important it is for policymakers and Americans to take
advantage of this changing time to carry out policies that may not, at first blush, be popular, but




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will indeed redound to the benefit of all in the long run. The 1990s have become a time of
readjustment for Americans, both consumers and business owners. Adjusting to new rules—in this
case, moderate but steady growth—always makes people feel uncomfortable. However, we have
a sterling chance to come through this period of unease with the strongest economic grounding
this nation has had in a long time. I believe that the American spirit will prove to be large
enough to understand what it takes to achieve such great gains.