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The Outlook for the Economy and Small Businesses
Remarks o f Mr. Robert P. Forrestal, President
Federal Reserve Bank o f Atlanta
to
The Small Business Administration Regional Executive Committee
August 28f 1985

Good morning! I am delighted to have this opportunity to talk with you this morning
about the economy. My comments will focus on the outlook for the next 12 months. In
that context I'll have a few words to say about what the outlook holds for small
businesses.

Current Economic Situation

Strengths.

The current economic situation is somewhat mixed, but I am confident

that the pace of economic activity will improve as the year progresses. GNP growth in
the second quarter did rise to two percent from its essentially flat performance in the
first three months of this year, according to the latest estimate. Moreover, final sales
continued to grow at a strong pace of nearly five percent. Although this growth rate is
not as high as the three percent originally estimated, there is an auspicious element
underlying the downward revision. Much of it was attributable to a drop in inventories.
While this decline in inventories detracted from second quarter growth, it is an
encouraging sign for the next few months because it probably means that businesses will
have to increase orders and production to replenish stocks.




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Despite the modest growth we experienced in the first half, several areas of
strength are apparent in the economy. Factory orders edged up slightly in the last two
months, and, as I’ve pointed out, further inventory building is quite possible.

Money

supply growth has been rapid, perhaps overly so, and interest rates have declined
significantly.

This ample supply and lower cost of credit should spur growth in single­

family housing and also renewed strength in business investment. Capital spending for
equipment seems especially promising as businesses seek ways to improve their
efficiency and competitiveness. Signs already exist that investment in producers' durable
equipment is rebounding significantly from the first quarter when business fixed
investment fell at a 1.5 percent annual rate.

Surveys of businesses also indicate that

capital spending plans augur continued growth even though the margin of this growth
appears less robust than expected earlier.
Another positive feature of our current economic state is the modest rate of
inflation we have been experiencing. A s I see it, this performance and the likelihood that
it will continue for the foreseeable future is due primarily to three factors. First, unused
capacity and labor are helping to keep in check increases in prices and wages. Second,
oil prices have been declining and show few signs of reversing this trend.

Third, and

perhaps most important, international competition and the high value of the U.S. dollar




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are providing Americans with cheaper foreign goods and pressuring American producers
to meet this intense competition.

The dollar has declined substantially and rather

consistently, with one notable exception, since February.

However, changes in the

exchange of the dollar affect other sectors of the economy only with a considerable lag.
These lags will keep the prices of imported goods low long after the exchange rate of the
dollar began to fall.

For these reasons, I expect inflation to remain in its current

moderate range of 3.5 to 4 percent.
A final area of current strength concerns employment. Employment gains have been
respectable even though the unemployment rate has held at the 7.3 percent mark for
months.

It is true, of course, /that job growth in manufacturing dropped for several

months earlier this year, but recent data indicate a leveling off.
Weaknesses. The reason that these strengths have not given rise to a faster rate of
expansion is, of course, related to several weaknesses that have been troubling our
economy. The international sector is a key example of such weaknesses, and this is true
despite the decline in the dollar that I mentioned. The reason, of course, is that it will
take considerable time for this drop in the value of the dollar to have an effect on the
domestic economy.

We all are keenly aware how much this situation has been hurting a

number of industries in the manufacturing sector. It is also a contributor to the present




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woes of the nation's farmers.

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However, agriculture problems are also the result of

expected bountiful harvests worldwide and associated low commmodity prices.
Another area of weakness is in construction, in particular, multifamily and
nonresidential building.

Currently vacancy rates on apartments, condominiums, and

office buildings are high, and this pattern suggests little growth and possibly some
problems in this portion of the construction industry.
A final area that has become a matter of increasing concern is the status of the
consumer. Debt burdens are quite high, and the savings rate, quite low. In June and July
consumers saved less than four percent of their disposable incomes!

Fortunately,

advance in the stock market and other factors have helped buoy consumers' asset
position, sustaining their debt-to-wealth ratios at a healthier level.

However, recent

personal income gains have not been substantial. The latest advances occurred primarily
in the area of social security payments, rather than in the wages and salaries
component.

It is the latter which is generally more stimulative of consumer spending.

These factors make me doubt that consumer spending will fuel as much growth as earlier
in the expansion. We have already seen the pace of auto sales slacken from a few months
ago.

July's rise in retail sales did reverse the decline that occurred in June, but the

margin of increase was quite small.




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Weighing these signs of strength and weakness, on balance I personally expect GNP
growth to perk up in the Second half to a pace of around 3 percent and perhaps as high as
k percent. I don't foresee much progress toward lowering the jobless rate this year. On

the brighter side, though, inflation appears likely to remain near its current moderate
pace.

Impact on Small Businesses

What does this economic outlook bode for our nation's vast number of small
businesses? A s you know, many companies in this category are in the service sector. I'm
thinking not only of the the traditional family-owned retail establishment but also of the
more innovative services that have been surfacing in recent years.

In my opinion,

current economic conditions are essentially favorable for most such businesses.

The

service sector has been doing well throughout this latest recovery and expansion period,
and in the last year or so of the current expansion the service sector has been the main
source of employment growth.

Another factor that portends well for small service

businesses is the tax reform proposals, particularly those pertaining to investment. If
proposed tax reforms to eliminate or sharply reduce special tax treatment for capital
investment are enacted, adverse effects will be felt much less severely by service




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businesses than by older and larger businesses in so-called "smokestack” industries.
Many small businesses are also in the construction industry.

While some such

businesses may feel the impact in changes of depreciation schedules for investment in
structures, should proposed tax legislation pass, in the near term the many small
businesses involved in residential building should benefit from the decline in interest
rates we have experienced.

This decline not only reduces an important part of their

costs but is likely to stimulate some growth in home sales.
Another important factor influencing small businesses in recent years has been
deregulation.

Much of this has been concentrated in transportation, financial services,

and communications.
businesses.

In general, I believe that deregulation has been a boon to small

Credit is now more readily available than in an earlier era when the

existence of interest-rate ceilings meant that credit sources simply dried up when rates
became too high. This availability of credit helps the formation of new businesses and
enhances the ability of existing small businesses to adapt and change as opportunities
arise.

Deregulation has also entailed a heightened level of competition.

Such

competition brings with it more widespread, varied, and often less expensive consumer
products. This trend is also positive for most small businesses, enabling them to compete
more effectively with their larger counterparts.




However, the effects of competition may not have been salubrious for all small
companies. A number of small businesses exist which established a profitable niche by
catering exclusively to certain minority groups that historically had been virtually
ignored by larger firms.

Deregulation and increased competition, for example, in the

financial services industry, has meant that such groups are far less likely to be
overlooked or excluded from the mainstream of the market.

A s their once-profitable

niche diminishes, small businesses that followed this course will face difficulty in the
future unless they can revamp their marketing strategies.

Moreover, they may have to

make internal management changes and other adjustments in order to cope with the
keener competition of deregulated markets.

Policy Implications

While the implications of the economic outlook for small businesses are generally
positive, there are certain policy steps that could brighten this picture considerably.
Paramount among these is reducing the deficit. The sum of private savings by consumers
and businesses plus government revenues falls short of investment needs and government
spending.

We have been able to finance a spending binge during this recovery and

expansion because of the availability of foreign savings. However, if the deficit is not




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reduced, eventually foreign investors will begin to lose faith in the dollar.

When this

happens, they will reduce their financial support of our consumption habits.

In such an

environment interest rates at one point would have to rise because the pool of savings
from domestic sources is simply too small to sustain continuing growth.

This sort of

development would be especially onerous for small businesses because they are typically
more leveraged than larger firms and their credit costs are usually higher to begin with.
While part of the longer term solution no doubt involves finding ways to change the
savings habits of Americans, we need remedies that can be implemented over the next
few years. Reducing the deficit would ease the upward pressure it is putting on interest
rates and, concomitantly, on the dollar. Progress on this front would help many small
businesses ihat are import-sensitive. It would also aid the numerous family farmers who
rely heavily on exports.
Another important benefit, and one easily overlooked, pertains to states and local
governments.
improved.

By easing credit costs, the health of state and local budgets would be

Without such a development, this important part of the public sector will

surely have an increasingly difficult time maintaining existing services without raising
taxes. Why should small businesses be concerned about the fiscal well-being of state and
local governments? The reason is that smaller companies are generally not in as good a




position to educate and train workers as many large corporations are. Therefore, small
businesses must rely on the public sector to develop a well-educated work force. Small
businesses also rely on public sector investment in such infrastructure as mass
transportation to enable workers to commute to their place of employment. Both people
and businesses are moving into suburban neighborhoods farther and farther away from the
center of the city. Those inner city residents most in need of work and most likely to be
seeking the lower-wage jobs that many small businesses provide will be unable to take
advantage of employment opportunities on the fringes of urban areas unless state and
local governments have the financial wherewithal to develop the transportation networks
appropriate to increasingly dispersed residential and working patterns.

If they do not,

labor costs will inevitably rise, and the profits of small businesses would be further
squeezed.

Conclusion

Summing up, despite areas of weakness in the economy that show few signs of
abating and the potential for serious problems in the future associated with the very
large federal budget deficit, I anticipate respectable economic growth in the remainder
of 1985. What's more, I believe that the outlook for small business is generally a bright




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one.




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