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AN ECONOMIC PROFILE OF THE UNITED STATES AND THE SOUTHEAST
Remarks by Robert P. Forrestal, President
Federal Reserve Bank of Atlanta
Seminar on Food Exports
Buenos Aires, Argentina
August, 1990

Good morning!

I am pleased and honored to have been invited

to your country to present an economic profile of the southeastern
United States.

I had the privilege of meeting some of you in May

when a group of Argentinean government and business leaders came to
Atlanta.

At that time, I began a number of very good conversations

about this

region

of the United

gateway for exporters.

States

and

its potential

as

a

Unfortunately, our time together was short,

and I was not able to present as complete a picture as I would have
liked.

Consequently, I was delighted to have this opportunity to

come to Argentina and tell you more about the Southeast.

The economy of the southeastern United States is quite diverse
and

is

in

Therefore,

many

ways

I would

a

mirror

of

like to set the

the
stage

entire

U.S.

economy.

for my remarks

on my

region by presenting my outlook for the U.S. economy as a whole and
its implications for U.S.-Argentinean relations.
to

the

Southeast

and

explain

the

economic

Then I will turn

importance

of

this

vibrant region.

Outlook for the U.S. Economy
Beginning with the outlook for the United States,

I believe

that over the next year or so the economy will grow at a rate of




2

about 2 percent or perhaps somewhat less, as measured in terms of
real,

inflation-adjusted gross national product.

Thus I do not

believe that the expansion we have experienced for more than seven
years

is about to end.

Even with this moderate growth rate,

I

expect only a small rise in unemployment from the present level of
about 5.2 percent.

This is because our labor force is increasing

at a slow pace in comparison with the past.
relative

shortage

of

labor has meant

Unfortunately,

that we have

seen

this

little

easing of wage increases, certainly less than we previously would
have expected with GNP growth rates of the sort that we have seen
over the past nine months.

If labor force growth stays as low as

it has been, we will not make much further progress in reducing
inflation.
from my

On the other hand, while inflation is still too high

standpoint,

I do not

see

it getting any worse.

Price

increases, as measured by the Consumer Price Index, are likely to
remain at about 4 1/2 to 5 percent between now and next year at
this time.

My outlook for continued, albeit slow growth, arises because
I think that a few pronounced weak points will be outweighed by
several important sources of strength.
weaknesses.

Let me first touch on the

Automobile manufacturing and real estate have been

troubled and are likely to remain weak compared with performance
earlier

in

industries

this

expansion.

Underlying

the

is a demographic shift that will

problems

in

these

continue to have a

profound influence on the U.S. economy for the next several years.




3

The generation born after World War II has been called the "baby
boom."

Many new families were begun, and average family size grew

as well.

The unusually large number of children born during that

time reached adulthood, entered the workforce, married, and began
their

families

during

the

1970s

and

early

1980s..

Their

consumption pattern naturally expanded to include new cars and,
first-time

purchase

attributable to

of

homes.

Now,

however,

growth

such purchases has diminished.

in demand

Members

of the

large age cohort are becoming more concerned with educating their
children and planning for their own retirement.

The generation

following the baby boom in these markets is considerably smaller.

Compounding the impact of this demographic adjustment on the
market for new homes,
produced
markets.

an

excess

overbuilding in commercial real estate has

of

office

and

retail

space

in

many

major

Our tax laws overstimulated this activity in the past.

Until this extra space is absorbed, commercial building is likely
to remain weak.

Thus, some of the industries that contributed to

economic

strength

momentum.

One

in the

other

last decade have

sector

that

will

not

lost

a good deal

stimulate

the

of

U.S.

economy as much as the recent past and I am happy to see this is
government spending.

Although the federal government's structural

deficit is likely to remain too large for the foreseeable future,
progress toward reducing its size should keep government purchases
on a downward path.




4

Aside

from

autos,

construction,

prospects for growth are reasonably good.

and

government,

though,

I look for capital goods

producers and exporters to prosper over the next year and a half.
Underlying the strength I foresee in the investment sector is the
fact that American manufacturers have concentrated on
productivity through

capital

their competitive position.
in

exports

partners

is the

are

good

investments,

further

strengthening

A key factor influencing an increase

economic growth that

experiencing,

thereby

creating

our major

trading

excellent

markets

abroad for U.S. products like computers and aircraft.
recent

softness

of

the

improving

dollar

in

the

exchange

Also, the

markets,

if

it

persists, will bolster this demand.

The importance of foreign-trade activity in my outlook for the
months

ahead

also

points

to

a

second

factor

that,

along

with

demographic shifts, will remain important to the U.S. economy for
many years to come.
U.S.

economy

has

The share of both imports and exports in the
grown

substantially

over

the

past

40

years.

Exports, which were just over 7 percent of GNP in 1947, ran about
14 percent of total GNP last year.
4 to 16 percent.

The share of imports rose from

This shift helps to buffer the U.S. economy from

domestic shocks.

Unfortunately,

Latin America's

share of U.S.

activity is not as healthy today as in the past.

international

Twenty-five years

ago, over 20 percent of U.S. imports came from Latin America.




That

5

portion has fallen by nearly one-half, while U.S. exports to the
region as a share of our overall world exports are down by more
than 12 percent for the same period.

The total value of trade

between the United States and Argentina,
world trade,

as a percentage of U.S.

has fallen by nearly 60 percent since 1965.

What can be done to revive trade between our countries?

My

outlook for fairly slow or somewhat slower growth in the United
States over the years to come implies a more competitive market for
imports from most countries

in the near term.

However,

I feel

several factors are at work to boost Argentina's competitiveness
and

improve

its

share

of

the U.S.

import market.

One

is the

prospect that U.S. Treasury Secretary Brady's plan might move us in
the direction of reducing the external debt of Argentina and other
countries where the excessive burden of foreign obligations has
long

been

an

obstacle

to

internal

growth

and

international

commerce.

Closely related to the Brady plan, efforts to bring down

the

of

level

climate

for

Argentina,

debt

through

foreign
some

debt-equity

direct

observers

swaps

investment

estimate

in

that

have

Latin

such

improved

the

America.

In

investments

will

nearly triple in 1990 over 1989 levels.

I take this interest as a

sign

prospects

of

renewed

improvement here.

confidence

in

the

for

As this flow of capital continues,

economic

I expect to

see higher productivity from Argentinean business.

For




the

longer

term,

I

am

encouraged

by

the

steps

that

6

Argentina,

along

with

some

of

the

other

larger

Latin

American

countries, are taking to reduce fiscal imbalances and enhance freemarket competition.

By removing the distortions associated with

excessive government spending and interference with the economy,
you will promote the allocation of all resources— financial and
tangible— to their most

efficient use.

As

a result,

you will

enable businesses in your country to sell their products wherever
they can achieve their highest return, whether at home or abroad,
and also to buy the materials and equipment they need at the lowest
possible price.

Argentinean consumers will likewise benefit from

a wider array of goods— and at more competitive prices.

Finally,
alternatives

I

think

Argentina's

for

trade,

which

interest in this conference,

you

desire
have

to

explore

demonstrated

by

is an extremely positive sign.

new
your
Some

of the most successful economies over the past several decades—
Japan, West Germany, and the newly industrialized countries of the
Pacific Rim— have consciously sought to enhance their foreign trade
sectors as part of their strategies for development.

Similarly,

you and others among your countrymen are looking for better ways to
exploit Argentina's comparative advantages in the global market.
I certainly hope that your work will result in economic improvement
here through greater international trade not only with the United
States,

but

with

all

emerging global market.




the

countries

that

are

partners

in

the

7

Economic Profile of the Southeastern United States
Having talked about the U.S.
economic

environment,

and to some extent the global

I would ;like

southeastern United States.

to

narrow

my

focus

to

I will be talking primarily about the

area in which the Federal Reserve Bank of Atlanta operates.
includes

the

states

of

the

Alabama,

Florida,

Georgia,

This

Louisiana,

Mississippi, and Tennessee.

These six states constitute a large region, whether measured
in terms of area or population.

Together they cover nearly 800,000

square

percent

kilometers,

about

30

the

size

of

Argentina.

However, with 35 million inhabitants, the population of this region
is

slightly

larger

than

Argentina's.

My

city

of

Atlanta

is

considered by many to be the economic center of the Southeast.
Atlanta's population, including its suburbs, is about 2.9 million.
Other

important

approaching

2

metropolitan

million

in

areas

population,

include
and

New

Miami,

which

Orleans

at

is
1.4

million.

The region's 35 million people earned nearly $550 billion in
personal

income

in

1989.

Together with

the many

tourists who

visited this part of the country, they made over $240 billion in
retail purchases last year.

More important than the size of this

region is its phenomenal growth during much of the 1970s and 1980s.
Whether measured in terms of income or employment,

the Southeast

has expanded more rapidly than the United States as a whole in the




8

last decade or so.
southeastern

Personal income rose 135 percent in the six

states between

1979

and

1989 versus

percent for the United States as a whole.

120

The growth in income was

due largely to the rapid expansion of jobs.
the region's

closer to

Over the last decade

employment rose around 30 percent compared with 20

percent for the nation.

This economic expansion,

along with the

district's generally balanced economic composition, helped keep the
unemployment rate in the two largest southeastern states— Florida
and Georgia— below the U.S. average for most of the 1980s.

Let me

outline a few of the reasons for this strong performance.

One contributing factor has been the rapid in-migration of
people to the region.

Population growth here has outpaced the

nation's as a result of this influx— not because of high fertility.
The Southeast's population grew 18 percent from 1980-1990 versus 11
percent nationally.

Why have people moved to the Southeast in such numbers?
number

of

economic

trends have worked

in our

favor.

having historically lagged behind the rest of the U.S.

A

However,
economy,

Southerners in recent decades have recognized the need to promote
development,

for

example,

by

actively

recruiting

business

to

relocate and investing in transportation systems and other public
services.

As a result of these dynamics, many individuals have relocated




9

here

during

their

retirement

region's milder climate,
cost

of

living.

to

take

advantage

have

American

moved

because

businesses

of

are

the

employment

decentralizing,

particularly their sales and distribution operations.
time,

of

improved amenities and generally lower

Others

opportunities.

years

At the same

their location preferences are shifting for many types of

activities.
greater

These trends are motivated in part by the need for

efficiency.

American

Competitive

businesses

southeastern

in

the

pressures

last

have

several

been

decades

spurring
to

seek

locations because of the region's cost advantages.

These include lower wage levels, less burdensome taxes, relatively
low land prices,
readily

and reduced distribution costs associated with

accessible

proximity.

These

transportation

networks

cost advantages

as well

and

enhanced

the area's

market

favorable

business climate have drawn businesses and people and caused the
southeastern economy to grow faster than that of the nation

in

recent decades.

Like many American businesses, foreign firms have also found
it

profitable

to

locate

production,

facilities in the Southeast.
in jobs created,

distribution,

and

sales

Foreign direct investment, measured

has grown faster in the Southeast than in the

United States as a whole, and people in the region have been warmly
receptive to the new businesses that have grown up as a result.
International financial institutions have spread in the region too.
Over a hundred such institutions, including U.S. and foreign firms




10

specializing

in

international

banking,

are

located

in

the

Southeast.

The

result

southeastern

of

this

economy

influx

that

is

of

people

now

and

pretty

businesses

well

is

a

diversified.

Historically, the region relied largely on farming, but agriculture
now accounts for less than 5 percent of personal income in most
southeastern states.

Farmers in the Southeast have also moved away

from their historical
range

of products.

poultry

and

also

reliance on cotton and tobacco to a wide
The region has

produces

become

abundant

a major

soybeans,

supplier

peanuts,

of

citrus

fruits, rice, sugarcane, beef cattle, dairy products, and fish.

Of

course,

significant,

certain

but

today

natural
they

resource

are

closely

activities

remain

integrated

with

manufacturing activities, such as food processing and turning the
area's abundant timber resources into lumber, furniture, and paper
products.
of

the

derived

In fact, the region is able to supply nearly one-fifth

nation's

total

from energy

lumber

as well

needs.

Processing

raw materials

as timber resources makes

chemical

production an important southeastern industry.

Two other industries that grew out of the region's farm base—
textiles and apparel— are still proportionately larger than their
counterparts

elsewhere

in the United

States,

but

employment

these industries has been declining for over a decade.




in

Meanwhile,

11

other industries have been supplanting them.

The production of

electronic, telecommunications, and computer equipment, especially
the kinds used

in the defense and space programs,

vital source of jobs and value added,

has become a

especially in Florida, but

also in particular cities in Alabama, Tennessee, and Georgia.

In

Atlanta, for example, over 150 high-technology firms operate in the
metropolitan area, employing nearly 90,000 people.
equipment

has

also

become

a

leading

industry

Transportation
in

some

states.

Products range from aircraft, ships, and space vehicles to cars and
trucks.

No description of the southeastern economy would be complete
without

discussing

the

greatly to job growth.
establishments,

service

sector,

which

has

contributed

Many services— including banking,

retail

and medical facilities— have increased at a fast

pace to meet the needs of the area's rapidly growing population.
However, other services, such as the Southeast's major sea and air
ports, have been expanded and modernized and now serve not merely
as

regional

distribution

international hubs.
States
tonnage.
Georgia,

in

terms
Miami,

of

centers

but

as

national

and

even

New Orleans is the busiest port in the United
combined

Tampa,

domestic

and

and Jacksonville

and Mobile, Alabama,

foreign

in Florida,

waterborne
Savannah,

are also important regional ports.

These ports maintain the most modern facilities and are able to
handle a wide variety of cargo efficiently.

Atlanta's Hartsfield

Airport is the second busiest airport in the world, while the Miami




12

and

Nashville

airports

also

accommodate

increasing

flows

of

travellers.

Another

regionally

important

service

beyond the local population is tourism.

whose

market

extends

Florida's beaches, warm

climate, and numerous recreational facilities attract visitors from
the rest of the country as well as from Canada, Europe, and Latin
America.
trade.
hotel

However, Florida does not have a monopoly on the tourist
Atlanta has greatly

rooms.

These

expanded

lodging

its number of

facilities— together

first-class
with

its

exposition hall, the Georgia World Congress Center— enable the city
to host more convention delegates than most American cities.

Thus, the Southeast of today has been blessed by rapid growth
and an economic structure that has become fairly well diversified.
Unfortunately,

certain parts of the region have not benefited as

much from this growth.

Many rural areas, for example, face bleak

economic prospects as the former mainstay of their economy— lowwage manufacturing— loses out increasingly to lower cost producers
in developing countries.

States like Louisiana, which are overly

dependent on natural resources such as oil and gas extraction, are
also facing severe challenges in fostering economic development.

I must also acknowledge that overall growth in the Southeast
slowed appreciably in the late 1980s.

Manufacturing in many other

parts of the United States picked up in response to faster growth




13

in exports starting about 1987.

Since Southeastern industries are

not as export-oriented as those in other regions of the country,
many people who might have moved to the Southeast decided to stay
where they were because opportunities were improving more at home.
Thus,

migration

from others

parts

of the

United

States

to

the

Southeast began to slow at the same time that overall population
growth among young American adults began to recede.
depressed the demand for housing,
relative

to

what

it

had

office buildings,

been.

In

the

This shift
and services

1988-89

period

the

Southeast's rate of employment growth fell behind the nation's for
the first time in many years.

In 1990, I am glad to say, the Southeast is once again growing
on

a

par

with

expansion

is

the

nation,

faster

than

and

that

in

several

nationally.

states
Soon

the
the

pace

of

Southeast

should once again outpace the nation in its growth— and continue to
do so— although perhaps by a smaller margin than in the 1980s.

The

advantages that brought people and businesses here then are still
with us— lower costs,
climate,

and,

much

excellent transportation networks,

like

Argentina,

external business linkages,

a

positive

attitude

a good
toward

based on our recognition that such a

mindset can foster healthy growth.

Conclusion
In conclusion,

I believe the Southeast

is

in an excellent

position to expand and look further past its natural borders.




The

14

diversity of economic activity in the region and its attractiveness
as a place to live, visit, and invest suggest that the Southeast is
poised to play a greater role in the national and global economy in
the years ahead.

Since I envision international trade as one of

the chief forces driving the global economy and the economies of
its

individual

continue

to

participants,

expand

its

I

am

anxious

international

to

horizons.

see

the

region

Perhaps

the

description of the region I have just given will prompt some of you
to explore opportunities for helping us achieve that objective.