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THE ECONOMIC OUTLOOK FOR THE SOUTHEAST AND FLORIDA IN 1987
Remarks by Robert P. Forrestal, President
Federal Reserve Bank o f Atlanta
to the Meninak Club o f Jacksonvflle
April 13,1987

Good afternoon!
Action o f Jacksonville.

I am pleased to have this opportunity to meet with you Men in
Thanks to the commitment o f people like yourselves, I find a

growing realization outside this area that Jacksonville is a city in action, poised to
assume an expanded leadership role in our region. The Federal Reserve Bank is proud to
be a part o f the development that is changing the face o f Jacksonville by building our
new facility here.

The building project demonstrates our optimism that the growth

Jacksonville and Florida in general have enjoyed in recent years will continue. In 1986 it
was Florida’s vibrant growth that, along with the economic advances o f the Atlanta and
Nashville areas, helped to keep growth in the Southeast as a whole above the national
average. Today, 111 be talking about the prospects for the region and the state o f Florida
in 1987. First, however, Til provide some context for those remarks by discussing briefly
the national econom ic outlook.

The Economic Outlook
As you know, there are three basic measures o f performance commonly used to
gauge how the nation is doing, economically speaking—gross national product adjusted for
prices (or real GNP), unemployment, and inflation.
percent.

Last year real GNP grew 2 1/2

That was close to par for our nation’s postwar performance, but, with ample

excess capacity in the nation, the rise did not seem all that fast. Given this relatively
moderate pace o f expansion, it took some time to nudge unemployment down from the 7
percent mark, where it remained lodged for most o f the year. The figures have looked
somewhat better recently, though, as civilian unemployment fell to 6.7 percent in
December and held at that level until March, when it dropped again to 6.6 percent. The




measure by which we did best in 1986 is inflation. The rise in the consumer price index
was the lowest in two decades. The low level o f price increases was a pleasant surprise,
but it came primarily as a result o f the drop in oil prices. As petroleum prices declined
to half or less o f their 1985 levels, inflation abated further from the moderate rate o f
the recent past.

Turning to the economic outlook for 1987, I foresee the expansion continuing at
about the same pace as last year, that is, around 2 1/2 percent. Such a growth rate is
unlikely to bring about much further reduction in unemployment since the number o f new
jobs will probably just keep pace with the number o f people who want them.
joblessness may fall only a little bit, if at alL

So

However, inflation, as measured by the

consumer price index, may rise to 4 or even 4 1/2 percent since the benefits o f sharp
declines in energy prices have been for the most part absorbed by the economy. Three
factors—the international sector, consumer spending, and energy prices—are o f prime
importance in this outlook.

The chief source o f support for the growth I envision is a turnaround in the
international sector. There are several reasons to expect such a pickup. During the last
two years the dollar has declined substantially against the currencies o f most o f our
major trading partners. It has fallen over 40 percent against the Japanese yen and nearly
50 percent against the German mark. The depreciation in the dollar's foreign exchange
value last year began to be translated into higher prices for most foreign goods—with the
important exception o f oil—relative to domestically produced items.

More recently,

according to research conducted at the Atlanta Fed, the dollar's fall has finally
broadened to include the currencies o f Canada and the newly industrializing countries o f
the Pacific, though the margin o f decline is still much less.

Thus, there is reason to

believe that the dollar doesn't need to drop any more. The decline we have had should,




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over time, provide U.S. manufacturers with stronger demand, from at home as well as
abroad. In fact, exports began picking up in real terms in the last 3 months o f 1986 while
imports have been waning.

Monthly data for early 1987 showed a seeming reversal o f

this trend, but these very preliminary estimates are for nominal as opposed to real trade
flows.

Despite some month-to-month volatility in trade figures, I expect the trade

deficit to continue narrowing in 1987.

Aside from an improvement in our international trade position, another factor that
should help maintain the pace o f economic activity is consumer spending, even though it
is likely to grow at a more modest pace than in the last few years.

The sustaining

factors underlying the rate o f growth in consumer spending will be reasonably healthy
wage and salary growth and personal tax cuts that will increase disposable income in
many households. Also the stock market rally has added to household wealth and is likely
to boost spending moderately.

Consumers received a windfall last year when oil prices fe ll dramatically from just
over $30 per barrel and settled in at around $15. The cost savings realized from that
drop allowed people to divert money they would otherwise have spent on energy to other
forms o f consumption, which in turn gave a positive impetus to the entire domestic
economy.

No such extraordinary stimulus can be expected this year, as oil prices have

rebounded into the high teens and will probably stay at that level for the foreseeable
future. Prices in the high teens still represent a decline o f over a third since late 1985,
though, and carry beneficial effects pretty much across the board. Even oil producers,
for whom boom turned to bust last year should find prices in the current range holding
forth the possibility o f modest recovery.




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Despite the strengths represented by strong consumer spending coupled with lower
dollar and oil prices, the national economy has, to be sure, some areas o f weakness.
Capital spending by business will remain weak as will construction o f condos and
apartments. Tax changes and past overbuilding o f offices and multifamily housing units
are chiefly to blame for this.
to be on a downward slope.

Another factor is that the federal budget deficit appears
While this is certainly a welcome development, it means

government will be providing less stimulus than in the past.

Finally, agricultural

prospects are not exactly glowing. However, the farm situation may be less bleak if we
extend the forecast horizon somewhat.

Even taking my concerns into account, I am confident that increased exports and
domestic sales arising from the lagged effects o f the dollar's decline together with the
lower level o f energy costs we now enjoy should be sufficient to sustain the present level
o f growth through this year. I hope that if manufacturers increase production to meet
renewed demand at home and abroad, it will contribute to a more balanced growth, which
will spread to those areas o f the nation that did not share the expansion o f last year.

Outlook for the Southeast
What does this outlook imply for the Southeast? Though the region on average has
tended to outstrip the nation in its rate o f expansion, the more balanced growth that I
just mentioned would be especially welcome news to certain parts o f the Southeast. This
section o f the country includes not only prosperous and fast-growing localities like
Atlanta, Nashville, and most o f Florida but also weak or even depressed places such as
Louisiana.

The main factors that will determine U.S. economic performance this year will also
have a primary bearing on how this part of the country does. Stabilization o f the energy




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sector will be especially important to Louisiana and the parts o f Mississippi that have
been adversely affected by the sharp fall in oil prices last year. There is reason to hope
that things will not get any worse even if they don’t get much better any time soon. If
oil prices remain near or a bit below recent levels, at least the losses should be stemmed
even though little growth would be generated. Along with the energy sector, agriculture
will be a lingering area o f weakness in the Southeast, not only during 1987 but perhaps
for several years to com e due to continuing imbalances between supply and demand. At
least the effects o f the drought that devastated much o f the Southeast last summer
should be largely behind us, though.

On a more positive note, improvements in the trade balance would spell good news
for many southeastern manufacturers who were subject to either intensified import
competition or greater difficulty in marketing abroad after the dollar appreciated in the
early 1980s.

One particular problem that affected many industries here is something I

mentioned earlier in passing—the failure o f the dollar to depreciate against major foreign
competitors such as Canada and the newly industrializing countries o f the Pacific rim.
Consequently, the Southeast's important forestry industry continued to be battered by
Canadian softwood.

The same has been true o f apparel makers who compete with

clothing manufacturers in Taiwan, Korea, and Hong Kong. Fortunately, this situation has
finally begun to show some progress. In recent months the new dollar index, developed
by economists at the Atlanta Fed in part to measure the differential impacts o f currency
changes on particular regions and industries, has indicated that the dollar is on a
downward trend relative to these currencies. I expect these realignments to help. Still,
foreign competition has led certain traditional southeastern industries to restructure
through increased automation. This means that whatever turnaround the textile industry
and others in similar situations undergo is not likely to have a dramatic impact on
employment. Any rise in output will generate some new jobs, but employment gains will




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not be proportionate to advances in output.

Other locally important industries are likely to face mixed prospects this year.
Auto and related manufacturing, for instance, which is a significant and growing
economic activity in Georgia, Tennessee, and Alabama, may not perform as strongly as
last year if consumer spending for durables tapers o ff at the national level.

Defense

contracts are the bread and butter o f many o f the region's electronics producers as well
as makers o f transportation equipment like aircraft.

With spending by the federal

government expected to slow, activities in these industries may be hampered.

Aside from the e ffe c t o f macroeconomic factors like d eficit spending trends, the
trade balance, and consumer spending deceleration, the Southeast's growth is heavily
influenced by some unique regional factors.

Probably the most important o f these is

population growth, or more specifically in-migration. By shoring up real estate markets
in their present hometowns, the continued growth o f the national economy I've projected
will make it easier for people who wish to relocate to the Southeast. Confident o f their
ability to sell their houses, these migrants can join the inflow o f people to the region and
spur corresponding gains in industries like trade and services. Population-driven growth
among the providers o f services ranging from schools and hospitals to recreation and the
whole gamut o f retail establishments is one o f the major reasons for the relatively rapid
employment and income gains o f Florida and Georgia.

In principle, the in-migration o f new residents stimulates demand for new houses,
apartments, offices, and retail space, in turn making for a bustling construction
industry. In the near-term, we may see continued expansion in single-family housing in
some parts o f the Southeast.

Other segments o f the construction industry will not,

however, do as well as one might expect, given the anticipated amount o f population




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expansion.

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Multi-family building along with construction o f o ffice s and retail space is

likely to be weak. The reasons for this apparent anomaly are the tax law changes and the
fact that many local markets in the Southeast were substantially overbuilt in recent
years and need time for all the new space to be absorbed. Summing up, though growth in
the Southeast on the whole may decelerate somewhat from last year, it is still likely to
be fast enough on average to stay ahead o f the nation, and in many areas the prospects
are for pretty robust expansion.

Outlook for Florida
One o f those areas is Florida. Economic growth in Florida has been faster than in
the nation as a whole for a number o f years, and even though the state's expansion rate
this year will probably decelerate somewhat, growth here promises to outpace the United
States average once again in 1987. Continuing inflows o f people and corresponding gains
in employment and personal income are major reasons for projections o f the state's more
rapid growth. Migration o f new people to Florida has contributed to a rate o f population
growth three times greater than the nation's in the 1980s. This steady stream o f new
residents in turn propels two o f Florida's largest economic sectors—trade and services.

Short-term migrants, better known as tourists, also boost the state's service and
trade businesses.

At the same time they expand local and state government coffers

through the sales tax they pay on purchases made here.

Last year was a good one for

Florida tourism. The dollar's depreciation, along with fear o f terrorism, encouraged both
Americans and foreigners to travel in the United States rather than in Europe. Since
more foreigners visit Florida than any other state, the increase in tourists from abroad
was quite significant. This development helped offset the smaller-than-anticipated rise
in domestic travel to Florida.

Discount airfares attracted many Americans to more

remote U.S. destinations like Hawaii and to the Caribbean.




On the whole, though, the

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past year was a good one for tourism. Relatively cheap gasoline prices and the currency
realignment we've had should make 1987 another good year, attracting foreign visitors as
well as domestic travelers to Florida.

All those visitors and new arrivals won't help the construction industry this year as
much as they have in the past, however. As elsewhere in the nation and the Southeast,
Florida's builders have pushed supplies beyond the consumption capacity o f even a rapidly
growing population. Therefore, single family residential construction will probably show
no growth this year, and multifamily housing, o ffice , retail, and industrial building is
likely to decline.

Although Florida has progressed rapidly and far toward the service economy that
we read so much about, extracting raw materials and making them into goods is still
important in the state's economy. In fact, manufacturing's share, while still less than in
most other states, has been a growing source o f stimulus as it has undergone a transition
from dominance by natural resource processing, that is, food, paper, chemicals, and
lumber

production,

to

high

value-added

industries

like

electronics.

This year

manufacturing should receive an impetus from the dollar's decline and the resumption o f
serious work on the space shuttle.

Much o f the state's industrial sector produces

electronic transportation equipment tied to the defense and the space programs, and
accordingly what happens to those public sector programs is quite important to private
industry here.

Unfortunately, the benefits o f new shuttle efforts probably won't be felt

until after mid-year, and, with the plateauing or even slowing o f defense spending,
growth o f other technologically advanced industries will be dampened.

However, the

declining dollar's e ffe ct on prices o f electronic parts and products abroad should bolster
Florida's high tech manufacturing to some extent.




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Though the forest products industry is being eclipsed by high tech, it is still an
important employer

and one whose outlook is difficult

to

forecast.

Canadian

competition, which has been fierce in the softwood market for which most Florida trees
are destined, should be muted somewhat by our northern neighbor's agreement to impose
a 15 percent export levy on timber leaving that country.

However, demand for such

lumber could well weaken as residential builders regroup and await the absorption o f the
surfeit o f apartments and condominiums nationwide. (Softwood lumber is an important
component o f these buildings.) Moreover, the new tax treatment o f pulpwood and lumber
is less favorable for forest-products businesses. Thus the year for Florida manufacturing
should be mixed.

Other traditional econom ic activities—farming and mining—also continue to play an
important role in Florida's economy.

Florida has escaped many o f the problems in

agriculture that have made headlines in the Midwest and the Southeast.

Most parts o f

the state did not suffer the severe drought that devastated Georgia and other parts o f
the region. In addition, Florida's farm products—citrus and vegetables—are less affected
by the international econom ic dynamics that have proven so adverse to grain producers.
Citrus production in 1987 promises to be excellent, in fact the largest in three years.
Demand for Florida vegetables should be healthy this year even though competition from
Mexico and the Caribbean will probably not abate dramatically.

Mining, on the other

hand, faces continued bleak prospects. Florida has considerable phosphate deposits, but
because o f foreign competition and weak worldwide demand for fertilizer I don't foresee
growth on the horizon o f this industry. To keep things in perspective, though, we must
remember that this is a small component o f the state's economy.

Summing up the outlook for Florida, despite probable weak spots in construction
and certain industries, the state is likely to retain and even increase its attractiveness to




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new residents and businesses both from elsewhere in the nation and from abroad, thereby
keeping its overall pace o f growth ahead o f the nation's.

Conclusion
In conclusion, I feel the appropriate attitude when looking toward 1987 and beyond
is one o f patient optimism. The year ahead for the economy o f the nation should build
upon the moderately expansive record o f 1986 while moving toward better balance.
Inflation will no doubt be worse than last year but I certainly don't see a return to the
levels we had earlier in the decade, and higher import prices will have some beneficial
effects, especially on the energy and manufacturing sector. In turn, those areas o f the
Southeast that have been through hard times should benefit. Meanwhile, the region's lure
to individuals and businesses, both foreign and domestic, should continue, helping this
region, and Florida in particular, maintain the vigorous pattern o f growth that has
characterized it in recent years.