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THE ECONOMIC OUTLOOK FOR THE NATION AND THE SOUTHEAST
Remarks by Robert P. Forrestal, President
Federal Reserve Bank of Atlanta
To the East Cobb Rotary Club
August 10,1988

I.

II.

Introduction
A.

When people discuss the economy o f Cobb County, they talk about growth.

B.

O f course, "growth" has more than one connotation.
1.

On one hand, you have growth in population that leads to growth in jobs
and business—that is a good thing.

2.

But that growth has brought with it growth in the number o f cars on the
county’s roads, in the number o f people drawing upon water and sewage
systems, and in demands on public schools.

C.

Cobb County has the kinds o f problems many areas would love to have, but
they are problems all the same.

D.

I am going to talk about economic issues in the region’s economy, and you will
see that Cobb’s situation mirrors a dilemma faced by other high-growth areas
in the Southeast-how to keep up with infrastructure needs demanded by rapid
economic expansion.

E.

Before I discuss this and several other major issues in the region’s economy, let
me begin by taking a look at my expectations for the national and regional
economies in the coming 6 to 18 months.

The National Economic Outlook
A.

I look for our economy to expand at roughly 3 1/2 percent in 1988 in real GNP;
this implies slightly slower growth over the remainder o f this year, and I
believe growth w ill be slower next year as well.

B.

Inflation, as measured by the consumer price index, w ill probably turn out to
be around 4 1/2 to 5 percent and remain in that range in 1989.

C.

Unemployment should fluctuate in the 5 to 5 1/2 percent range for the coming
18 months.

D.

The chief dynamic in this outlook is a structural adjustment in the economies
o f the U.S. and its major trading partners.




1.

The long expansion here was initially driven by domestic consumption.

2.

Now, we look to exports for a greater share o f growth.

3.

Our major trading partners are seeing the mirror image o f this process—

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they have had faster growth in domestic demand and are moving away
from exports as the main source o f expansion in production and jobs.
E.

F.

G.

III.

The shift started in late 1986 when the United States began to feel the effects
o f the lower foreign exchange value o f the dollar.
1.

It led to steady improvements in net exports in terms o f a greater
volume o f goods being exported and much slower growth in the volume o f
goods being imported.

2.

The latest GNP reports showed a nearly $19 billion gain in real net
exports in the second quarter following a $17 billion gain in the first
quarter.

This structural transition is a necessary correction, but it w ill not be without
difficulty.
1.

Americans w ill find that our standard o f living is rising by less than the
amount we produce.

2.

A greater portion o f our products w ill be sold overseas to provide the
foreign exchange we need to pay our foreign debts.

Still, the present stimulus from our export position is helping to revive sectors
that were weak earlier in this expansion, particularly manufacturing.

Outlook for the Southeast
A.

Continued or
Southeast.

B.

There is a slight hitch in the effects o f the currency realignment as far as
southeastern industry is concerned, however.

C.

faster

growth

in manufacturing bodes well for the

1.

Last year the dollar finally began to depreciate against the currencies o f
Canada and developing countries in the Pacific basin—the chief
competitors o f many regional industries like forest products and apparel.

2.

Y et the amount o f currency realignment is quite small compared to the
dollar’s fa ll against the yen, the deutsche mark, and currencies o f other
advanced economies.

3.

Cost structures in many developing countries are also far more favorable
to the kind o f low-wage, labor-intensive production that have been the
staple in much o f the South.

4.

Thus, for many o f the region’s industries the likelihood o f substantial
improvement is not high.

Louisiana and Mississippi w ill do better than last year, which appears to have
been the trough.
1.




even

Mississippi's economy has benefited from the upturn in manufacturing.

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D.

E.

F.

2.

In the longer run, Mississippi's manufacturing faces downside risks
because it remains heavily dependent on the low-wage sector.

3.

Louisiana's economy is lacking in balance, and with some tailing o ff o f oil
prices recently cannot look for much help from the oil industry.

4.

Improvements in manufacturing should help this state, too, however.

Alabama is somewhere in the middle.
1.

Manufacturing gains should help further the advances begun last year.

2.

Its natural resources sector should maintain the gains made last year.

Georgia, Florida, and Tennessee can expect to see more o f the good
performance they have experienced o f late, although their rates o f growth will
probably slow somewhat.
1.

These states enjoy diversified economies.

2.

Rapid population growth is also a boon, especially to Florida.

3.

Since last year, in-migration has dropped o ff considerably in Georgia as
economic recoveries in other parts o f the nation have attracted some
would-be residents away.

That factor w ill a ffe c t the Atlanta area in particular, since its population
growth has been one o f the main engines driving the state's economy.
1.

It is important to note, though, that growth w ill continue~it w ill simply
not be as robust as it has been in recent years.

2.

Cobb County will remain a high-growth area for the forseeable future.

3.

Granted, the Lockheed layoffs are a setback.

4.

G.

a.

The loss o f as many as 8,000 jobs at the
manufacturing employer is not to be taken lightly.

state’s largest

b.

It is too early to tell how much o f an impact this w ill have on the
county's economy.

Still the economy here is highly diversified.
a.

Overall job growth is averaging about 6 percent per year with a
total employment o f over 230,000.

b.

This implies that the current difficulties at Lockheed may make a
dent in the economy here, but it certainly won't destroy it.

On balance, the Southeast should perform very well again in 1988, drawing
strength from the same international forces that w ill boost manufacturing in
the nation as a whole.




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IV.

Issues in the Region's Economy
A.

B.

C.

States like Louisiana that are overly dependent on farming, forestry, mining,
and other primary industries need to diversify into alternative industries.
1.

Disproportionate reliance on natural resources in Louisiana and to a
lesser extent in Mississippi and Alabama makes their entire economies
extremely vulnerable to world-market price fluctuations.

2.

For the future, economic development efforts in the western states o f
our region should focus more on services and high-tech manufacturing
rather than seeking to recruit yet more low-cost producers.

A similar problem is the split between urban and rural economies in some o f
our states.
1.

The phrase "two Georgias" has been coined to compare the brisk growth
o f metropolitan Atlanta with slower expansion outside the city.

2.

A similar breach has been widening for the past decade between the
urban and rural areas o f Mississippi.

3.

These gaps are hard to close because growth in the urban areas tends to
build upon itself, generating more expansion and economic strength.

4.

Workers in the rural areas frequently do not have the education and
training to adapt to new jobs, especially those available in cities.

5.

In today's global economy with many sources o f cheap labor, industries
that have provided employment in the Southeast for decades are more
likely to leave the rural areas than move there.

To improve our rural areas and help states diversify, we must improve our
region's educational systems.
1.

Education is probably the Southeast's greatest weakness.

2.

In the past, many o f our workers have been employed in jobs that did not
require much training.

3.

Our states have not invested as much in education as states where
workers with better skills were needed.

4.

Our labor force is not keeping up with the rest o f the nation's.

5.




a.

This weakness w ill hurt our chances in competing with other
regions for new industries.

b.

We must also compete for jobs with workers in the rest o f the
world.

The only way to prepare for this competition is to make sure that
graduates o f our schools have a variety o f skills and do not become
locked in to one kind o f work.

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6.

D.

V.

We should also explore ways to improve training programs for currently
employed workers.

One other problem that stands out involves the areas that are growing
fastest—Florida and the Atlanta area, including Cobb County.
1.

They must find ways to manage the growth that has led to prosperity.

2.

As you know all too well, schools, highways, sewage and water systems,
and other types o f public-use infrastructure are already overburdened.

3.

More people add to the demands every day, creating a threat to the
environment, the quality o f life, and the economy.

4.

Businesses that locate in Atlanta tend to be services like accounting and
advertising, communications, and overall corporate management that
economists call "footloose"—the RJR-Nabisco move is a good example.

5.

Such businesses can always move to another location.

6.

We must be willing to pay with our tax dollars to keep the infrastructure
in top shape.

Conclusion
A.

The thread that draws together the various ideas I have discussed is the
urgency o f expanding our thinking to include the implications o f global
dynamics as w ell as developments near at hand.

B.

I have no doubt that we w ill continue to prosper in the globalized marketplace
both as a nation and as a region because we have always responded to
competition with the will to win.

C.

Our w ill to win has not diminished. We must be certain, however, that we are
adequately prepared to win.

D.

To be prepared for competition in an increasingly sophisticated arena we must
educate and train and then reeducate and retrain as quickly as conditions
change.