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THE ECONOMIC OUTLOOK FOR THE NATION AND THE SOUTHEAST IN 1987
Remarks by Robert P. Forrestal, President
Federal Reserve Bank of Atlanta
to the Canadian-American Society
March 27,1987

Good afternoon! I am pleased to have an opportunity to meet with this group
dedicated to furthering the many ties between Canada and the United States. As
someone whose responsibilities include keeping my fingers on the pulse of the economy,
Canada is naturally of particular interest. The economies of our two countries are
interwoven by the largest bilateral trade relationship in the world. After experiencing
some difficulties in recent months, our trade negotiators now appear to be making
progress. The spirit of these talks could serve as a model for similar discussions with
other nations. That's particularly important to the United States because international
commerce looms quite large in the prospects for continued economic growth in the year
ahead. Before discussing the nation's prospects for 1987, FU make a few remarks about
the performance of the economy during the past year. FIX then focus briefly on the
Southeast and conclude with some comments on foreign direct investment, one of the
channels for integrating foreign and American business activities that is having a
significant impact on this region of the country.
Last Year's Performance

As you know, there are three basic measures of performance commonly used to
gauge how the nation is doing, economically speaking—gross national product adjusted for
prices (or real GNP), unemployment, and inflation. Last year real GNP grew 2 1/2
percent. That was close to par for our nation's postwar performance but, with ample
excess capacity in the nation, the rise did not seem all that fast. The increase in GNP
was sustained largely by consumer spending. A strong housing market, especially early in
the year, and incentives from auto makers provided considerable stimulus to demand.
Despite the vitality of consumer spending, other major components of GNP, particularly



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capital spending by businesses and net exports, were weak, dampening growth. Given this
relatively moderate pace of expansion, it was difficult to nudge unemployment down
from the 7 percent mark, where it remained lodged for most of the year. Civilian
unemployment fell to 6.7 percent in December, though, and managed to hold steady at
that level through February.
The measure by which we did best in 1986 is inflation. The rise in the consumer
price index was the lowest in two decades. Wholesale prices actually declined. The low
level of price increases was a pleasant surprise, but it was attributable primarily to the
drop in oil prices. After falling briefly below $10 per barrel, oil prices settled in at
around $14 to $15 per barrel, bringing respite from the inflationary tendencies fueled by
higher energy costs in the recent past.
Forecast for 1987

In 1987, I foresee the expansion continuing at about the same pace as last year,
that is around 2 1/2 percent. A growth rate of 2 1/2 percent is unlikely to bring about
much further reduction in unemployment since the number of new jobs will just keep
pace with the number of people who want them. So joblessness may fall only a little bit,
if at all. However, inflation, as measured by the consumer price index, may rise to 4 or
even 4 1/2 percent since we no longer have the benefit of sharp declines in energy
prices. Even though this sounds like more of the same, continued growth should bring
with it greater balance among the various sectors of the economy and regions of the
country. Three factors—the international sector, consumer spending, and energy prices—
will be of prime importance in this move toward better balance.
The chief source of support for the growth I envision is a turnaround in the
international sector. Though still a small part of our economy, the international sector is




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really the peg on which expectations of economic growth are hung. The dollar’s high
value on foreign exchange markets during the first five years of this decade led to a
weakening of U.S. exports of farm and manufactured goods and facilitated import
penetration into domestic markets by foreign producers. This deterioration in our trade
position has exerted a tremendous drag on overall economic activity—shaving as much as
a point or more off total GNP growth. It has also had a devastating effect on local areas
whose economies are export-oriented or vulnerable to foreign competition.
Fortunately, during the last two years the dollar has declined substantially against
the currencies of most of our major trading partners. However, international trade flows
typically respond only with a lag to changes in foreign exchange rates. What’s more, a
number of special factors delayed the adjustment of trade patterns to this currency
realignment. Many foreign manufacturers shaved profits to maintain market share. The
sharp drop of oil prices spurred oil imports. The dollar did not depreciate against the
currencies of some of our major trading partners like Canada and the Pacific rim nations.
However, the dollar's substantial decline has made the strategy of cutting profit
margins to retain market share increasingly untenable. The depreciation in the dollar's
foreign exchange value has been raising the price of most foreign goods—with the
important exception of oil—relative to domestically produced items. Meanwhile, oil
prices have stabilized. What's more, research conducted at the Atlanta Fed shows that
the dollar's fall has finally broadened to include the currencies of Canada and the newly
industrializing countries of the Pacific, though the margin of decline is still much less.
Thus, there is reason to believe that the dollar doesn't need to drop any more. The
decline we have had should, over time, provide U.S. manufacturers with stronger demand,
from at home as well as abroad.




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This statement is not predicated merely upon theory or wishful thinking but on
empirical evidence. In the fourth quarter of 1986 real net exports showed an
improvement of $12 billion over the third quarter. January's monthly data showed a
seeming reversal of this trend, though these very preliminary estimates are for nominal
as opposed to real trade flows. We will probably continue to see some month-to-month
volatility in trade figures. Still, I expect the trade deficit to continue narrowing in
1987. As that happens, demand for American farm and manufactured goods should
increase, adding significant stimulus to GNP. Exports should increase moderately as
prices of U.S. goods to foreigners have fallen considerably. However, the weakness of
certain other major advanced economies will probably temper this tendency. Imports
seem likely at least to stabilize this year in view of rising prices for most foreign goods
and the less volatile price of oil in recent months. This would also give a boost to hardpressed import-sensitive U.S. producers.
Aside from an improvement in our international trade position, another factor that
should help maintain the pace of economic activity is consumer spending even though it
is likely to grow at a more modest pace than in the last few years. The sustaining
factors underlying the rate of growth in consumer spending will be reasonably healthy
wage and salary growth and personal tax cuts that will increase disposable income of
many households. Also the stock market rally has added to household wealth and is likely
to boost spending moderately.
On the other hand, some consumer-financed consumption could be discouraged by
the fact that consumers are highly leveraged and deductions for interest charges on most
credit purchases will be phased out under the new tax law, although home equity
financing programs could offset much of this effect. Finally, this year is unlikely to
bring another income windfall comparable to the sharp drop in petroleum prices that all
of us, as consumers, enjoyed last year.



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Even allowing for this deceleration in consumer spending, it is still likely to lend
the economy some momentum because it's such a large component of overall demand
and, even at a moderate growth rate, it has a substantial effect. It's also important to
bear in mind that as the trade deficit narrows, more of the goods consumers purchase
should come from domestic producers. So the lower rate of growth in consumer spending
does not mean a lower rate of growth in production. The satisfaction of more demand
domestically, together with the third positive development—anticipated stabilization in
energy prices—would help those areas of the country most dependent on mining and
manufacturing. These developments would foster that balance among sectors and regions
that I mentioned earlier.
Of course, some factors are likely to constrain growth in 1987. The chief areas of
weakness are capital spending by businesses and construction. In addition, federal budget
deficits are on a downward slope. While Fm sure we all recognize the necessity of this, it
means that government spending will not provide as much stimulus as it has in recent
years. Business investment has been declining, partly because of low capacity utilization
but mainly due to the overbuilding of offices and retail space. There is also a surfeit of
apartments and condominiums. Changes in the tax code will exacerbate this situation by
treating some aspects of investment less favorably. While mortgage rates—now at their
lowest level since the late 1970s—should continue to boost the single-family housing
market, I don't expect to see much further increase in housing starts since they are
already at a pretty healthy level.
Even taking my concerns into account, I am confident that increased exports and
domestic sales together with the lower level of energy costs we now enjoy should be
sufficient to sustain the present level of growth for another year. Although the mix of



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higher import prices and more stable energy and commodity prices suggests that inflation
is likely to return to its pre-1986 pattern, I certainly don't foresee inflation returning to
the unacceptably high levels we saw earlier in the decade. Still, we need to be watchful
of even small increases. In sum, I feel that the appropriate attitude when looking toward
1987 and beyond is one of patient optimism. As the lagged effects of the dollar's decline
lead to the expansion of foreign markets and the return of U.S. consumers to Americanmade products, manufacturers will be able to expand production and contribute to that
balanced growth which I hope will spread to those areas of the nation that did not share
the expansion of the past year.
Outlook for the Southeast

What does this outlook imply for the Southeast? Though the region on average has
tended to outstrip the nation in its rate of expansion, the more balanced growth that I
just mentioned would be especially welcome news to certain parts of this section of the
country. The Southeast includes not only prosperous and fast-growing localities like
Atlanta, Nashville, and most of Florida but also weak or even depressed places such as
Louisiana.
The main factors that will determine U.S. economic performance this year will also
have a primary bearing on how this part of the country does. Stabilization of the energy
sector will be especially important to Louisiana and parts of Mississippi, both of which
have been adversely affected by the sharp fall in oil prices last year. There is reason to
hope that things will not get any worse even if they don't get much better any time
soon. The rig count has been inching up. The trend does seem to be toward far more
stability in oil prices than last year. As in the case of the trade numbers, we need to
beware of overreacting to a single month of data. If oil prices remain near or a little
below recent levels, at least the losses should be stemmed even though little growth is on



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the horizon. Along with the energy sector, agriculture will be the lingering area of
weakness in the Southeast, not only during 1987 but perhaps for several years to come
due to continuing imbalances between supply and demand. At least the effects of the
drought that devastated much of the Southeast last summer should be largely behind us.
On a more positive note, improvements in the trade balance would spell good news
for many southeastern manufacturers who were subject to either intensified import
competition or greater difficulty in marketing abroad after the dollar appreciated in the
early 1980s. One particular problem that affected many industries here is something I
mentioned earlier in passing—the failure of the dollar to depreciate against major foreign
competitors such as Canada and the newly industrializing countries of the Pacific rim.
Consequently, the Southeast’s important forestry industry continued to be battered by
Canadian softwood; the same has been true of apparel makers who compete with clothing
manufacturers in Taiwan, Korea, and Hong Kong. Fortunately, this situation has finally
begun to show some progress. In recent months the new dollar index, developed by
economists at the Atlanta Fed in part to measure the differential impacts of currency
changes on particular regions and industries, has indicated that the dollar is on a
downward trend relative to these currencies. I expect these realignments to help. Still,
foreign competition has led to quite a restructuring of certain traditional southeastern
industries. This means that whatever turnaround the textile industry and others in
similar situations undergo is not likely to have a dramatic impact on employment. Any
rise in output will generate some new jobs, but employment gains will not be
proportionate to advances in output.
Other locally important industries are likely to face mixed prospects this year.
Auto and related manufacturing, for instance, which is a significant and growing
economic activity in Georgia, Tennessee, and Alabama, may not have as strong a year as



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last if consumer spending for durables tapers off at the national level. Defense contracts
are the bread and butter of many of the region's electronics producers as well as makers
of transportation equipment like aircraft. With spending by the federal government
expected to slow, activities in these industries may be hampered. The resumption of
serious work on the space shuttle will have positive effects for numerous Florida
companies that produce electronic and transportation equipment. Unfortunately, the
benefits of new shuttle efforts probably won't be felt until after mid-year. However, the
lower dollar's effect on prices of electronic parts and products abroad should bolster high
tech manufacturing in Florida and elsewhere to some extent.
Aside from the effect of macroeconomic factors like deficit spending trends, the
trade balance, and consumer spending deceleration, the Southeast's growth is heavily
influenced by some unique regional factors. Probably the most important of these is
population growth, or more specifically in-migration. Continuing inflows of people and
corresponding gains in employment and personal income are major reasons for the more
rapid growth of Florida and Georgia. Florida's population has expanded at a rate three
times as fast as the national average in the 1980s. The influx of new residents stimulates
demand for new houses, apartments, offices, and retail space, in turn making for a
bustling construction industry. Recent arrivals also generate greater demand for a
variety of services ranging from schools and hospitals to recreation and the whole gamut
of retail establishments.
Expectations of continued growth nationally suggest that movement to the
Southeast will persist, since most people who want to relocate will be able to sell their
homes elsewhere. In addition, the dollar's decline should have a positive impact on
another kind of in-migrant—a temporary one, namely the tourist. Florida attracts more
overseas visitors than any other state and, as you know, Canadians are even more



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numerous visitors to Florida. A lower dollar translates into more visitors from abroad as
well as more domestic travel by Americans. Tourism tends to stimulate demand for
services and trade in much the same way as permanent population growth. Tourism will
thus help boost job creation, especially in the service and trade areas, thereby
contributing to an expected increase in the region's total employment of about half a
million new jobs in 1987.
Construction—the other population-driven economic sector—will not, however, do
as well as one might expect, given the anticipated amount of population expansion.
Single-family housing may continue to expand, but multi-family building along with
construction of offices and retail space is likely to be weak. The reasons for this
apparent anomaly are the tax law change and the fact that many local markets in the
Southeast were substantially overbuilt in recent years and need time for all the new
space to be absorbed. Summing up, though growth in the Southeast on the whole may
decelerate somewhat from last year, it is still likely be fast enough on average to stay
ahead of the nation, and in many areas the prospects are for pretty robust expansion.
Foreign Direct Investment

Another factor that will propel growth in the Southeast in the future is foreign
direct investment. Total assets of foreign-owned companies in the United States as a
whole stood at nearly $600 billion in 1984, a six-fold increase over the levels of 1977.
The number of Americans employed by those companies more than doubled, from 1.5
percent of all non-agricultural employment in 1977 to 2.9 percent in 1984. Counting the
Carolinas along with the six states in our Federal Reserve District, the Southeast's share
of employment in foreign-owned businesses grew from 15 to 25 percent during the same
period.




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Foreign enterprises choose to locate in our region for the same reasons as domestic
employers do—it costs less to do business here than in other areas of the country. Low
labor costs generally lead the list of factors that influence the decision to open an
affiliate in the Southeast. Reductions in energy costs due to climate, along with
proximity to our large markets, also figure into the equation. The one consideration that
is different for foreign firms is the desire to neutralize the protectionist sentiment they
perceive as a potential threat to their access to U.S. markets. Locating their operations
within our boundaries removes their products from customs assessments and at the same
time creates a measure of goodwill that might help blunt protectionist sentiments.
Foreign businesses do much to enhance the economy of the region in which they
choose to invest. Aside from putting local residents to work in new jobs, their factories
and distribution facilities add to the economy's productive capacity. The taxes paid on
land and sales of products add to local, state, and federal revenues, providing funds that
can be recycled into the economy in the form of government jobs and purchases. The
substitution of domestic production for imports could also help narrow our merchandise
trade deficit.
The chief criticism of this type of business activity is that the economic growth it
engenders tends to be confined to the immediate jobs a new facility creates. Foreign
firms may rely on supplies and business services from the home country instead of
catalyzing the growth of a cluster of businesses offering accounting, engineering, data
processing, and similar services. Of course, the same can be true of U.S. branch plants;
what's more, new jobs and the associated increase in income still stimulate many
activities, especially consumer services. A more general concern is that profits are
typically remitted to the country of origin, and profits can be a substantial share of a
facility, especially in it is a low-wage operation. Overall, though, the benefits of foreign



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direct investment seem to outweigh the potential problems.
The outlook for continued growth of foreign investment are quite good. Large
surpluses of foreign exchange and price advantages due to cheap dollars have made the
Japanese leading players in setting up affiliates here, and it seems we read headlines
announcing still another Japanese plant on a weekly basis. Interestingly, though auto
plants tend to make the biggest splashes, over 40 percent of Japanese investment was in
wholesale trade through the end of 1984, and primary metal production was second.
Transportation equipment, including autos, at that time—the closest year for which
statistics are final—accounted for less than one percent of Japanese investment. This
pattern of diversity extends across the board. Among types of foreign investment in
general, chemicals and allied products were the leading category in 1984, and machinery
manufacturing constituted a second large category. The variety of foreign investment
bodes well for the future of this source of economic growth, suggesting that we can
expect a further broadening of the investment base even as the success of firms already
here deepens their commitment to supplying the American market on American soil.
Conclusion

In conclusion, I feel I can end on a positive note. The year ahead for the economy
of the United States should build upon the moderately expansive record of 1986 while
moving toward better balance. As the energy sector stabilizes and manufacturing feels
the positive effects of an improved trade balance, those areas of the Southeast that have
had hard times over the past twelve months should benefit. Meanwhile, the region’s lure
to individuals and businesses, both foreign and domestic, should continue, helping this
region maintain the vigorous pattern of growth that has characterized it in recent years.