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The Economic Outlook for Georgia and the Southeast
Remarks of Mr. Robert P. Forrestal, President
Federal Reserve Bank of Atlanta
To the Board of Directors of the
Business Council of Georgia
Atlanta, Georgia
December 5f 1985

Good afternoon! I am honored to have an opportunity to speak to the leaders of an
organization which represents business and industry across the state of Georgia. My
comments today will deal with the economic performance of the Southeast and the
outlook for the year ahead. After reviewing the situation in the region, I shall focus on
the state of Georgia. Although I probably won't be able to cover every industry in detail,
if only because of the great diversity that characterizes the Southeast, Til be glad to
answer questions you might have after I've finished.
Southeastern Performance in 1985

In recent years we in the Southeast have become used to glowing growth statistics
and a record of expansion that generally outshines the nation. This year, however, we
have had certain trouble spots, although overall, I believe, strengths continue to outweigh
weaknesses. Southeastern manufacturing has been buoyed by two major areas of
strength-robust national sales of automobiles and increased federal outlays for defense,
many of which have just reached full implementation and production levels. In addition
to the momentum generated by these manufacturing industries, the region has been
enjoying a continuation of the rapid growth in construction and the service sector that
has marked its performance for a number of years now. Nonresidential construction,
especially of offices and hotels, has been especially strong; the number of square feet
under construction through September was more than 25 percent ahead of the first three
quarters of last year. In most of the major markets absorption is healthy, although
vacancy rates in some cities are rising. Residential construction, however, is up much



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less. In fact, the number of permits for multi-family units is actually 10 percent below
the first nine months of 1984. Yet even the moderate growth of single-family
construction, relative to last year's very strong performance, constitutes quite
respectable expansion, and the decline in apartment and condominium building is
probably a necessary retrenchment in view of current excess supplies. Retail sales in the
Southeast have been stronger than nationally, providing the impetus not only for a vast
number of new jobs but also for much building activity. Construction of new shopping
centers and renovations of old ones has been proceeding at a brisk clip. The service
sector, including airline travel, medical care, legal counsel, and the numerous other
activities that make up this portion of the economy, has grown sufficiently to offset job
losses in some of the Southeast's troubled manufacturing industries.
Despite these strengths, many areas of the Southeast experienced an economic
slowdown this year. In the first half the generally high level of real, long-term interest
rates and a continuing response to the strength of the dollar in recent years began to
take their toll on regional employment. In spite of recent improvement job growth for
the year as a whole is likely to fall short of the 5 percent growth rate we had in 1984. As
a result of sluggish economic growth and continued increases in the labor force, the
unemployment rate in the Sixth Federal Reserve District, which encompasses Alabama,
Florida, Georgia, Louisiana, Mississippi, and Tennessee, increased intermittently through
the first half of the year and since then has vacillated around 8 percent. By comparison,
the U.S. rate held steady for six months, then dipped in August, and has maintained that
lower level into the fall.
Job losses were particularly severe in the chemical and textile industries. Intense
competition in domestic markets from imports and in overseas markets from foreign
manufacturers has been causing problems for other regional industries, including



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petrochemicals, paper, wood products, and primary metals. In the lumber industry, for
example, renewed strength in the building industry nationally has offered little relief to
many regional producers because of the intense price competition they face from
imported Canadian softwoods.
Weaknesses in the energy sector have been taking a heavy toll on Louisiana and
southern Mississippi, both of which are quite dependent on the sale of these resources and
their by-products. Comparatively slack worldwide demand relative to oil and natural gas
supplies and falling prices have caused sharp reductions in the number of drilling rigs
active in these areas. Coal producers in Alabama and Tennessee find their market
opportunities limited by the same factors.
Meanwhile, similar conditions of oversupply and low commodity prices in U.S.
agriculture have diminished demand for fertilizers, thereby, adding to the troubles of
Louisiana, where production of petrochemicals is an important industry. Florida's
phosphate mines, which supply much the same market, have also felt the adverse effects
of weaknesses in the farm sector. Although the circumstances of most southeastern
farmers are not as distressed as many of their midwestern colleagues, who rely more
heavily on grain exports, many farmers in this region face the prospects of reduced
revenues this year after a lackluster year in 1984. Some also are heavily in debt and face
the prospects of bankruptcy and liquidation. To make matters worse, an unusual number
of hurricanes this year has wreaked havoc on many farm lands located near the Gulf
Coast
These conditions in agriculture and energy are reflected in the performance of
southeastern ports, many of which are handling less cargo than last year or are expanding
their volume more slowly than ports elsewhere in the country. Moreover, trade volume



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remains well below levels existing during the late 1970s. Fortunately, as 1985 draws to a
close, the southeastern economy is showing some pickup from the slow growth that
characterized the first half of the year. Reports from merchants around the region on
their early holiday season sales indicate that this year will be a better year than last.
What's more, a number of factors suggest that the outlook for next year is somewhat
brighter than 1985 proved to be. Before I turn to that subject, however, I would like to
review briefly the performance of the Georgia economy.
Performance of Georgia

Georgia’s economic performance in 1985 has exhibited many of the troubles that
are plaguing the rest of the Southeast. For the first time in 3 years Georgia’s jobless
rate in August was higher than the nation's! However, statewide averages tend to mask
the dual nature of economic performance here. Atlanta, which accounts for almost half
the state's employment, has enjoyed somewhat slower but still quite strong growth,
whereas most of the rest of the state has experienced much greater sluggishness or
actual declines compared to last year. The only other Georgia city that has been
generating much job growth is Augusta, and even that has been modest. Payroll
employment in Columbus and Albany has actually been declining in recent months
relative to year-earlier levels.
Since Georgia's manufacturing and farming tend to be concentrated in rural areas
and smaller cities, this disparity is not surprising. The textile and apparel industries,
which account for one-third of the state’s manufacturing jobs, have been especially hard
hit by factors I noted previously. Atlanta, like many large cities, is far less dependent on
manufacturing. What's more, many of the factories and plants located in the
metropolitan area are in rapidly growing industries. These include not only such large
facilities as Lockheed's military aircraft plant and several auto assembly plants but also



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numerous small computer and electronics firms operating in the city and its environs.
Population growth is another factor favoring Atlanta. According to preliminary
estimates, it now seems that population growth in 1985 will exceed last year's high
levels. New residents typically stimulate demand for housing, stores, restaurants, health
care, entertainment, and economic activity generally.
Of course, Atlanta's economy is not without its blemishes. As in the state, the
unemployment rate has been rising, from 5.4 percent last September to 5.7 percent in
September of this year. This rise reflects both the influx of people to the city and a
deceleration of employment growth from last year's phenomenal 9 percent rate. Another
factor keeping unemployment from falling in Atlanta may be that so much growth is
occurring on the outskirts of the city. Because of the distance of many new openings
from job seekers living in older parts of the metro area, some people remain in need of
work while employers elsewhere cannot fill vacant positions. Until our transportation
systems, public and private, have time to catch up with this expansion on the city's
perimeter, the area's unemployment rate may remain somewhat higher and localized
pressure on wages somewhat greater than underlying economic conditions warrant.
Another potential weak spot in Atlanta's otherwise strong economic record this year
pertains to inflation. Whereas last year prices here were advancing at a slower rate than
nationally, inflation is now higher than in the United States as whole. Prices in Atlanta
rose at a 4.9 percent rate for the twelve-month period ending in August compared with a
3.4 percent pace in the United States. A final sector that is a cause of concern is
nonresidential construction. Office buildings and retail outlets are being planned and
built at a pace that is outstripping the current level of absorption and perhaps the city's
potential for growth in retail sales over the next few years. Although plans on the
drawing boards for both office and retail space indicate substantial momentum will




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continue into 1986, I feel that eventually some adjustment seems inevitable to allow the
space now available to be absorbed.
Outlook for 1986

The economic outlook for Georgia and the Southeast in 1986 will hinge largely on
two factors—U.S. economic performance and the condition of key sectors in the
southeastern economy. With regard to the first—U.S. economic performance—I expect
the moderate rebound we experienced in the third quarter to be sustained, on average, in
the coming year. We achieved a growth rate of more than 4 percent in the July-throughSeptember period. That figure is quite strong. In fact, it exceeds the pace at which I
think we can reasonably expect to grow at this stage of the business cycle without
introducing serious inflationary pressures. If we can continue to expand at a rate in the
neighborhood of 3 percent, I would view it as quite healthy growth.
Probably some of you are asking, "Yes, but, can we sustain this growth?" I believe
several factors suggest that we can. First, inventory levels are extremely low;
businesses will have to produce and stock somewhat more just to replenish supplies. This
will foster some employment and income gains. Second, government spending,
particularly for defense projects, is likely to continue at a high level at least for the next
12 months because of the way military contracts and commitments are related to
production and spending. Thus, the manufacturing sector, or at least certain portions of
it, should receive ongoing stimulus from federal demand for goods. The strong growth in
money supply and associated lower costs of credit that we have been experiencing for
some time now are also likely to have positive effects on a variety of economic
activities, especially those that are sensitive to interest rates such as home and auto
buying by individuals and capital spending by businesses. Finally, the dollar has declined




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more than 20 percent since its peak earlier this year. Although changes in exchange
rates usually take six months or so to influence trade patterns, we should begin to see
some favorable changes taking place soon.
However, I would caution against hoping too much for a further significant fall in
the value of the dollar because a sharp drop could quickly reignite inflation. Import
prices would rise, and our dependence on purchases from other countries is considerable
in the short run. Also the nation is near capacity in some areas. This is especially true
with regard to employment. As troubling as our current rate of 7.1 percent sounds to
many Americans, this figure is probably pretty close to a full-employment level, given
the very high labor force participation rates we are experiencing. A rapid or sharp fall in
the dollar could easily create bottlenecks and price and wage pressures during the
adjustment period as resources are reallocated. On balance, I look for national economic
growth in the area of 3 percent, accompanied by only modest declines in the
unemployment rate and a generally favorable outlook for inflation over the coming 6 to 9
months. This outlook should mean better conditions for the Southeast in general next
year.
Of course, the expected strength in the economy in the year ahead will vary
among individual states and from one sector to another. Residential construction,
especially of single-family dwellings, in the Southeast is likely to manifest continued
strengthening into 1986 as a result of recent declines in mortgage interest rates and
favorable demographic factors. The latter include both the large number of households
now entering their child-rearing years and the expected continuation of migration to the
Southeast, especially to Atlanta. On the other hand, office and other nonresidential
construction may begin to decline. Many metropolitan markets are overbuilt, as I’ve
remarked.



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As I noted earlier, manufacturing activity related to the auto, defense, and some
parts of the building sectors seems likely to perform well in 1986. Unfortunately,
prospects for many regionally important manufacturers and their employees remain
clouded. Despite relief that might be expected from the decline of the dollar, the textile
industry is unlikely to regain its status as a major employer of low-skilled southeastern
workers. Employment has been trending down in this industry for well over a decade.
Other industries into which imports have made significant penetrations over the past few
years may not experience any dramatic relief from the decline in the value of the dollar
because many importers have invested heavily in building a market presence in the
United States. Such producers are likely to forgo profits before they sacrifice the
market share that they worked so hard to build. Similarly, the probability of substantial
improvement in agriculture and energy in 1986 does appear to be too high at this point. A
strong revival in regional production of natural gas must await a turnaround in global
market conditions. For oil, the outlook is harder to gauge because of the recent firmness
in spot prices. Although many people expect renewed price declines, inventories
currently look low.
The outlook for Georgia is much the same as that for the rest of the Southeast.
Notwithstanding the effects of a decline in the value of the dollar, textiles and other
industries that either export substantially or are sensitive to import competition are
unlikely to experience a dramatic turnaround, but some improvement is likely. Certain
industries that have provided much momentum this year—autos and defense in
particular—may have reached a peak and are unlikely to be the source of many new jobs
in the year ahead even though their employment levels will probably remain high. After
two very strong years, Atlanta's growth seems likely to slow somewhat in 1986.
However, the vigor of Atlanta's economy is such that even this more moderate pace of
growth will be respectable, perhaps even enviable from the perspective of some other



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cities. On the whole, the improvement in national economic performance that seems to
have begun is likely to continue through the next 12 months, and this development should
have a broad beneficial effect on the Georgia economy.
Conclusion

In summary, the slowing growth of the regional economy in the first half of 1985
has been followed by some signs of renewed strength in recent months. I expect this
expansion to carry forward into 1986 and continue throughout the year. Not all sectors of
the southeastern economy will participate in the improved environment, of course, but
defense and auto-related manufacturing as well as construction and services should enjoy
a good year. Those sectors that will probably remain in a weakened, albeit improved
condition, include textiles, agriculture, and energy. Outside Atlanta, Georgia's fortunes
seem likely to follow the pattern of the Southeast generally, that is, of a moderate but
broad rebound. In contrast, Atlanta will probably continue the slowing trend that it
began to exhibit this year. However, the city's performance has been so stellar for the
past several years that even the slower growth rate that appears on the city's economic
horizon seems strong by comparison to the rest of the country. Thus, I would leave you
with a note of optimism for the economic prospects of Georgia and the Southeast.