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THE ECONOM IC OUTLO O K FOR 1990
By Robert P. Forrestal, President
Federal Reserve Bank o f Atlanta
To the G reater Atlanta Electric League
March 12,1990

Good afternoon! It is a pleasure for me to speak to the Atlanta Electric League. I
would like to take advantage o f this opportunity to give you my views on the outlook fo r
the national and regional economy in 1990 and to make a few observations on Atlanta's
economic prospects in particular. Since we are at the beginning o f a new decade, I would
like to look a little further ahead as well. As you all know, the economic environment in
which Atlanta
dramatically.
boundaries.

and the rest o f

the Southeast compete for

business is changing

Markets for goods and services are no longer confined within national
Instead, technological advances along with the increased importance o f

international trade in the economies o f all countries are speeding us toward a single
global market.

Although Atlanta and many other parts o f this region have established a

considerable foundation in international trade, we have some serious challenges to meet
if we are to be in the forefront o f tomorrow's globally com petitive economy.

Before I

discuss those, however, let me give you my thoughts on how the national economy, the
region, and our city should perform in the year ahead.

The National Outlook

I believe that growth in this country will slow in 1990. Real gross national product
should decelerate to about 2 percent for the year.

The effects o f the Boeing strike,

adjustment in the auto industry, and unseasonable winter weather have already led to
some anomalous economic indicators early in the year. However, I do not see any signs
on the horizon that suggest this seven-year expansion is about to end.

With slower

growth than in 1989, though, the jobless rate could edge up slightly to 5 1/2 percent. But
slower growth should also temper price pressures, holding inflation to around 4 1/2




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percent a fter a spurt early in the year.

Unlike recent years, when consumption or export-driven manufacturing has been a
clear leader in pushing growth, I do not expect one particular sector to set the pace in
1990.

Indeed, the kind o f growth I anticipate should be largely a result o f momentum

from past expansion that is rather evenly distributed among the various parts o f the
economy.

Among

these,

personal consumption,

spurred by continued growth

in

employment and personal income, should be one force helping the economy along.

In

addition, the deceleration in inflation I foresee would translate into higher real wages in
the year ahead and continue to encourage spending.

A second, though more moderate, positive input is likely to come from business
investment, especially for computers, aircraft, and industrial equipment—as opposed to
investment in new factories and the like.

However, capital spending fo r industrial

equipment could well slow a fter the large additions to capacity made over the past few
years and the squeeze we have seen in corporate profits.

I fe e l real net exports w ill contribute too by growing moderately in 1990.

The

dollar has appreciated only about 5 percent against the currencies o f our major trading
partners since its trough o f just over a year ago.

Moreover, the economies in the

industrialized countries are much stronger than when the dollar was previously at this
level. Finally, I look for a good year in agriculture in most o f the country, assuming the
weather cooperates.

Farmers should continue

diminished by the 1988 drought.

to rebuild agricultural inventories

Foreign sales o f U.S. farm commodities should be

healthy also.

On the other hand, I see several weaknesses in next year's economic picture—
particularly auto sales, residential construction, and government purchases.

It seems

people may be holding onto their cars longer, perhaps because o f improved quality or the




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growing use o f five-year financing.

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The resulting decrease in demand for new cars

combined with higher prices for many new models should keep sales soft. Demographic
factors are likely to hold housing demand in check as well.

In the generation following

the so-called baby boom, few er families are being formed each year compared with the
situation in the last decade.

Government spending is also slowing—though not quickly

enough to suit me. Still, fiscal stimulus will probably diminish.

Aside from these soft spots, the dark cloud on an otherwise bright horizon is still
inflation.

I suspect we are in danger o f congratulating ourselves too much fo r a modest

near-term slowing in inflation.

Let me remind you, however, that at a 4 1/2 percent

inflation rate, which we could experience this year, prices double in about 16 years.
Moreover, in addition to temporary weather-induced pressures, we w ill continue to
experience growing labor shortages due to demographic shifts.

These fundamentals

suggest that no letup in price pressures is likely in the early years of this decade unless
we are willing to tolerate slow growth for a sustained period.

Thus while the nation

enjoys respectable growth in 1990, we need to keep a watchful eye on inflation.

Regional Outlook

Turning to the regional outlook, I think the Southeast will perform about on par
with the nation on average in 1990 after a year o f lagging behind. During 1989 economic
activity here slowed a bit more sharply than in the country as a whole last year.

In

particular, the in-migration that has been one of our chief sources of strength for many
years tapered appreciably in 1988 and into 1989.

One cause of the slowdown was the

renewal o f manufacturing in some areas o f the country that had earlier lost people to
booming Sunbelt states. The increased availability o f factory jobs kept workers at home
and encouraged others to defer retirement or return from places to which they had
relocated.

Southeastern

industries

sensitive

to

population

growth—construction,

services, and trade for example—suffered setbacks or a noticeable deceleration as the




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inflow diminished. This year, though, I see manufacturing slowing in the nation, and thus
we may see in-migration begin to pick up slightly in the Southeast, though not at the rate
we enjoyed in the mid-1980s.

As usual, services and trade will lead the region's employment growth.

Tourism

should continue to draw numerous visitors from this country and abroad to the expanding
number of regional attractions in 1990 and lend sustained strength to business activity.
Increased in-migration could provide some impetus to the construction industry this year
as well.

Housing, commercial o ffice, and retail construction will be sluggish at best

because o f past overbuilding.

I expect manufacturing here to perform at a rather subdued level.

Slowing

domestic demand makes the outlook for chemicals and paper less bright than it has
been. The apparel industry also remains battered by foreign competition. However, the
Southeast's machinery-production industries, along with its aerospace and certain other
types o f transportation equipment makers—auto parts destined for export, fo r ex a m p leshould help o ffset some o f the weakness foreseen in the region's auto plants.

Even more than construction and manufacturing, agriculture should be a source o f
strength to the Southeast after a positive year in 1989.

Debt among farmers who

survived 1988's drought is down, and foreign as well as domestic demand promises to
remain strong enough to allow for profitable expansions of output in the year ahead.

I look for Georgia to grow at about the national average.
manufacturing have

Construction and

been particularly weak, and I cannot say that any dramatic

improvement is on the horizon.

A fte r a difficult year in 1989, though, residential

building may improve somewhat in 1990.

Manufacturing of transportation equipment,

which also experienced setbacks last year, could suffer additional declines in 1990 as
defense spending is cut further and auto sales remain weak. The anticipated softness in




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construction and consumer spending on durables like cars suggest that the state’s textile
industry w ill probably be unable to sustain 1989's strong rate o f growth.
modest

consumer

demand

also suggest

that the apparel industry,

Prospects for
which is still

experiencing considerable import competition, can hope for stable employment at best.
Nonetheless, strength in services and trade and the good performance I expect from the
state's farmers should o ffset these weaknesses sufficiently to give us about the same
level o f economic performance we experienced last year.

Since Georgia's performance depends heavily on Atlanta's economy, the overall
picture fo r the metro area can be inferred from what I have just said about the state as a
whole. In 1989, average annual employment in Atlanta grew by 2.2 percent, about what I
expect again for this year. Atlanta's construction activity should increase this year, but
construction employment w ill probably increase only marginally after falling by nearly
5,000 over the past two years.

Homebuilding will probably remain weak, but some

impetus fo r construction should come from public spending on 1-20 improvements,
M ARTA expansion, and the Georgia Dome.

I am, however, concerned that we are

experiencing a continuing surge o f downtown o ffic e construction that is d ifficu lt to
explain in terms o f anticipated demand. Eight buildings o f 650,000 square fe e t or more
are slated for completion in the next three years, and pre-leasing figures for several o f
these are lower than for similar projects in the past.

Thus, we may be creating an

additional future oversupply in a city that already suffers a 20 percent vacancy rate.

Issues in the Southeastern Economy fo r the 1990s
Summing up the outlook for the first year o f the 1990s, it seems likely to turn out
as a reasonably good one for the nation as well as for Atlanta and the Southeast in
general. However, in order for this region to maintain the kind o f economic performance
that will keep us growing in the evolving world economy, we must make a renewed
commitment to the objective o f overall development as opposed to growth fo r its own




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sake. We have now made major strides toward building the factories and offices needed
to accommodate the expansion o f private business here.

Now it is necessary to shift

some o f our energies in the direction o f public programs that can foster future economic
development.

In particular, we need to find ways to diversify our activities and to spread growth
more evenly throughout the region.

Much o f the Southeast has not shared in the rapid

growth enjoyed by cities like Atlanta and Nashville because o f overconcentration in
single industries such as energy and agriculture or labor-intensive products like apparel.
Such patterns have led to widening economic gaps between urban and rural areas in many
southeastern states. In Georgia, for example, per capita income in non-metro areas was
less than three-quarters o f that in metropolitan areas in 1987.

In large measure this

disparity is a result o f our failure to address fundamental issues that also underlie this
region's com petitive shortfalls in the global marketplace. Thus I fe e l it is essential fo r us
to examine these issues and begin working on our weaknesses. Four o f the major factors
we need to assess are the Southeast's labor force, our environmental and industrial
infrastructure, our financial structure, and finally, our governmental institutions.

I will begin with the labor force, where at this point the weaknesses seem to
overwhelm

the strengths.

I refer, o f course, to the relatively poor educational

performance in most states in this region.

While we have been catching up a little,

Southerners on average have attained few er years of schooling and have a higher rate o f
functional illiteracy than is the case elsewhere in the nation.

Adult illiteracy is

estimated to be at or above the national average in every state in the Southeast, for
example. High school drop-out rates are also higher. Georgia has the fourth lowest rate
o f high school graduation among the 50 states.

Only two-thirds o f Georgia's teenagers

finish high school.

Several southeastern states have taken steps to improve education.




Georgia's

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Quality Basic Education program is one such initiative. Attempts have also been made to
bring teacher salaries closer to national standards.

However, every southeastern state

fe ll below the national average in per capita state and local spending for education in
1987. Thus, further efforts are absolutely essential if we are going to build a labor force
that can compete in the world economy and attract new businesses to the region. With
regard to improving the levels o f workers already on the job, business involvement, as
well as voluntary efforts, will be needed to combat the handicaps o f an incomplete or
inadequate education.

In tandem with such direct educational efforts, we must address the higher levels
o f poverty that make our region's population less receptive to education. Poorly fed and
housed children learn more slowly and less e ffe c tiv e ly than people free o f such stresses.
Therefore, an attack on substandard living conditions in the region is not only our
responsibility as a humane society, it is essential for raising the quality of our labor
force.

These kinds o f improvements fa ll into the category o f long-term development.

We cannot expect to make up for decades of neglect in a few years; we must think in
terms o f a generation, perhaps two, before substantial improvements are made. Thus we
must be patient in waiting for our payback but confident that the rewards will be worth
the wait.

A second focus for the region's self-assessment should be our environmental and
industrial infrastructure.

Clearly, the South is an attractive place to live. Our clim ate

and the availability o f land have lured many people and businesses to the region.

Our

well developed transportation systems—waterways, railroads, highways, and airports—are
a source o f tremendous strength today as they have been in the past. We need to be sure
that

we retain these valuable assets.

We have to

find ways

to preserve

our

environmental amenities at the same time we promote expansion and growth. Otherwise
we risk weakening the forces that attract people and industry and help us grow in the




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first place.

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Some o f our states, such as Florida, clearly have concerns about this, and

anyone who drives north Atlanta's clogged roads at rush hour knows first-hand what I am
talking about.

The base o f our financial structure, a third area o f concern, is generally strong in
much o f the region.

Commercial banks in the Southeast typically have higher capital

ratios than their counterparts in other regions.
need o f reform.

Nevertheless, our banking laws are in

States here were among the leaders in developing a regional banking

compact fiv e years ago.

Y et much o f the nation is now moving slowly but steadily

towards nationwide interstate banking.

Many o f the 50 states have allowed banks from

any other state to enter on a reciprocal basis, but few states in our region have taken
this important step. One e ffe c t o f continuing restrictions is that the large southeastern
banks may have difficu lty maintaining their relative size advantages as banks from other
states with more liberal legislation expand. Clearly, our legislators and bankers need to
rethink their priorities if our home-grown institutions are going to be able to compete
effectively in the future.

This point brings me to our regional governmental structures. Our state and local
governments provide some good input to growth, but they have certain idiosyncracies
that create problems, too.

Most state governments here are generally favorable to

business. Taxes in the region are relatively low, for example.
have too much government.

The problem is that we

The layer upon layer of county systems, area authorities,

and urban governments all add up to a massive and redundant structure.

We elect so

many officials at the state level that it is virtually impossible for our governors to
develop and carry out agendas.

Much o f this fragmentation is a remnant o f the post­

Civil War era, when it was thought that dispersion and duplication would prevent any
group from attaining significant power. Unfortunately, that is quite true, and it has the
e ffe c t o f encouraging officials to protect their little bits o f turf rather than work




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together on vital projects.

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It is also leads to the inefficiency o f building small, local

facilities where larger ones could have better quality and be more cost e ffe c tiv e . One
example is the way our states allocate money for higher education. With our excellent
transportation system it seems more reasonable to move the students to the colleges
than to try to put new colleges close to potential students. In this and other ways, I fe e l
we could spend less on government and more on our ultimate social goals.

Conclusion

In conclusion, I fe e l the nation, the Southeast, and Atlanta can look forward to
another year o f modest growth in 1990.

I believe that the United States, like other

participants in the global market, can continue to prosper as the world's economy
becomes more integrated. However, the Southeast needs to make the kinds o f changes I
have just outlined if it is to enlarge its participation in the global economy.

I am

convinced that we can do these things if we work together. The start o f this new decade
would be an excellent time to launch these efforts in pursuit of a globally com petitive
region in a globally com petitive nation.