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DEVELOPING TRENDS IN F IN A N C IA L SERVICES A N D THEIR IM PA CT O N THRIFTS
Remarks o f
Mr. Robert P. Forrestal
President
Federal Reserve Bank o f Atlanta
to the Annual Stockholders M eeting o f the
Federal Home Loan Bank o f A tlanta
Atlanta, Georgia
May 16, 1985

It’s a real pleasure for me to be here with you this morning at your annual
stockholders’ meeting.

The fast pace o f change and the intense level o f competition

that have become prevalent in today’s financial service industry present challenges and
opportunities to all financial institutions. I would like to talk about the forces underlying
the changes we have witnessed and their implications for the future.

I’ ll also have

some comments on the impact o f these changes on thrifts and the outlook for S&Ls
in tomorrow’s financial services industry.

Financial Services—Today Versus Yesterday

In order to see where the financial services industry is headed, I think it’ s a
good idea to look around and see where we stand today compared with, say, the situation
10 years ago.

If a banker, or the president o f a thrift, whose work experience spanned

the decades from the 1930s to the 1960s were, like Rip Van Winkle, to awaken today
from a 20-year slumber, he would scarcely recognize his old profession.

This old-timer

would discover that while he was napping, market forces had changed the regulated
world o f the past into one that requires much more creativity and less adherence to
procedures. N ot many years ago, the world o f depository institutions was surrounded by
a fence posted liberally with ’’no trespassing’’ signs.

Within that fence were walls that

neatly segmented the various types o f depository institutions.

You could tell them apart

a mile away: savings and loan associations could not o ffe r checking accounts or anything
resembling them. Neither could credit unions. Commercial lending was reserved strictly




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for bankers, but virtually all aspects o f investment banking, including brokerage services,
were off-lim its to commercial banks.

The institutions within that fence were closely regulated.

Rigid limitations

restricted their freedom to establish branches or other offices, and banks’ markets were
generally confined to their own states or even to certain counties or regions within
those states.
lines.

Other inflexible restrictions regulated their ability to expand product

Savings and loan associations could not expand beyond the household mortgage

market.

Legal ceilings created a cap on the level o f interest rates both banks and

thrifts could pay on various kinds o f deposits, dampening any competition that might
emerge. During this long period o f shelter from outside competition, financial institutions
were almost guaranteed a profitable operation if they complied with regulations, did
their arithmetic carefully, and offered a reasonable level of service to their depositors.
Banks and thrifts did not chafe at their geographic limitations, or they did not mount
pressures to remove such limitations, in large part because their local and state markets
tended to provide good profits within the sheltered regulatory environment.

Competition

within the enclosure was muted, and potential competitors showed little desire to o ffe r
financial services and, thus, penetrate the regulatory fence.

The friction introduced

by interest ceilings made the situation appear stable for a while since these ceilings
deterred nonbanking financial

institutions

from

entering

the

markets

traditionally

dominated by banks, savings and loans, and credit unions.

Today, the situation is quite different. Some gaping holes have been torn through
that once-protective fence.

Many o f the "no trespassing" signs have been trampled

down, and the walls within that fence have been breached so often that many depositors
forget they ever existed.




The first major change to occur was in the type o f businesses

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offering financial services.

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Beginning in 1973, Dreyfus, M errill Lynch, and other

nonbanking financial service companies began offering money market mutual funds.
These interest-bearing accounts were a close substitute for bank deposits, and their
popularity accelerated sharply in the latter half o f the 1970s. The institutional expansion
o f financial service providers has not been limited to nonbanking financial companies.
Even nonfinancial companies, such as Sears and the finance company subsidiaries o f
GM, GE, and other manufacturers, have played an increasing role in the line o f commerce
that was once the exclusive domain o f banks.

Such companies have expanded beyond

their traditional roles o f financing the products o f their parents and are competing
more and more in the markets once dominated by commercial banks.

Another major change was in the area o f geographic expansion. Interstate banking
has been spreading rapidly.

By the end o f this year we will find banks from about

one-third o f the states operating deposit-taking offices in at least 40 states.

What's

more, individual states have adopted laws that allow out-of-state banks to operate
within their borders, further weakening geographic limitations.

In all, about half the

states have approved laws o f this type, and over one-fifth have adopted regional
reciprocal interstate banking laws.
England and the Southeast.
even farther.

The latter are concentrated primarily in New

The geographic expansion o f savings and loans has advanced

S&Ls have had the authority to expand within their states and across

state lines for several years.

This geographic and institutional expansion o f financial markets has occurred in
tandem with product expansion.
product lines.

Institutions have bypassed the old restrictions on

Banks and thrifts have the money market deposit account and the Super

NOW account with which to compete against money market funds, and they have had




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some success in drawing back deposits formerly lost to nonbanking financial institutions.
In addition, some banks o ffe r discount brokerage services.

Thrifts and credit unions

offer checking accounts, and a myriad o f new financial instruments and services are
available to the consumer.

A

final major difference between today's and yesterday's

industry pertains to the character or style o f business.
lost some o f its staid and stable character.

financial services

The industry seems to have

In the last two years the number o f bank

failures has increased sharply, from about four per year in the sixties and about eight
per year in the seventies to 48 in 1983 and 79 last year.
FDIC-insured commercial banks.

These failures occurred at

More recently one o f the nation's largest banks

virtually failed, and only a month or so ago problems with S&Ls in Ohio alarmed
depositors and financial markets here and abroad.

Forces o f Change

How did all this happen?

How and why did our traditionally conservative sector

o f the economy undergo such dramatic changes in so short a time?
fundamental forces account for these changes.

As I see it, three

These are inflation, technology, and

competition, with its attendant pressures for deregulation.

Market forces and inflation

deserve much o f the credit—or blame, depending on your perspective—for interest-rate
deregulation.

The acceleration o f inflation in the 1970s began to make traditional

savings accounts, with their interest rate ceilings, look less appealing to depositors.
Who could get excited about earning 5 1/2 percent when inflation was shrinking the
buying power o f deposits faster than the accrued interest increased their nominal value?
Investors sought and found opportunities to earn more.




Some unregulated and quite

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innovative businesses on the other side o f the fence recognized the opportunity and
conceived the money market fund.

Since those outside businesses were free o f the regulations limiting banks and
thrift institutions, they could o ffe r depositors market rates o f interest on funds placed
with them.

The result was inevitable:

investors searching for more lucrative returns

began to remove their deposits from depository institutions and to swell those money
market funds. The fence that once seemed to shelter the regulated depositories quickly
began to look more like a prison wall.
could not win at their own game.

Banks, savings and loans, and credit unions

These competitive problems faced by traditional

financial institutions generated momentum

for the drive

to liberalize government

regulations. Many regulatory restrictions have been eliminated. Today, the deregulation
o f interest rates on deposits is virtually complete.

Only passbook savings accounts,

NOW accounts, and, o f course, demand deposits are limited by interest ceilings.

Ceilings

on all interest-earning accounts will be eliminated on or before March 31, 1986.

Deregulation and innovation are also eroding barriers to interstate banking and
product diversification.

Although the legislative barriers to interstate banking still

stand, banking across state lines has, nonetheless, emerged as a marketplace reality.
Through a variety o f strategems—including such devices as loan production offices, bank
holding

company

subsidiaries,

and

the

so-called

"nonbank

banks"

and

"nonthrift

thrifts"—firms ranging from banks and S&Ls to supermarkets and general merchandisers
are offering a mixture o f financial services through offices scattered from the Atlantic
to the Pacific. If we count the number o f offices o f foreign banks, Edge A c t corporations,
loan production offices, and other nonbanking subsidiaries o f banks and bank holding
companies as well as grandfathered interstate banking offices that are operating across




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state lines, the number o f interstate offices offering various types o f banking services
totals almost 8,000!

When you compare this figure to the number o f commercial banks

in the United States—a total o f 15,000 with 55,000 offices engaged in full-service
banking, you can see that we have an enormous amount o f interstate banking already.

Some o f the latest proliferation o f interstate banking offices has occurred as a
result o f a Congressional loophole—the 4 (c) 8 clause o f the Bank Holding Company
A ct, defining a bank as an institution that accepts deposits and makes commercial
loans.

Some financial corporations interpreted that clause to mean that subsidiaries

which engage in one, but not both, o f these two functions could legally o ffer such
services across state lines.

This either/or interpretation gave rise to the term "nonbank

bank," with which you're all now quite familiar.

I sometimes awaken from a dream,

or perhaps a nightmare, in which a non-Fed Fed is trying to oversee these nonbank
banks.

A fte r a lengthy period o f legal wrangling, and after it became apparent that

Congress was not likely to address the issue anytime soon, last fa ll the Comptroller of
the Currency approved a number o f long-pending applications for nonbank bank charters.
Over 100 were subsequently approved by the Comptroller, the chief regulator o f national
banks.

However, a suit by the Florida Independent Bankers Association challenging the

jurisdiction o f the Comptroller over nonbank entities has brought the form er flood o f
approvals to a standstill, and the status o f nonbank banks remains in legislative and
judicial limbo.

Our legislators in Washington and in state capitals may debate the merits of
these trends fo r a few more years, and they may influence the speed and course of
interstate banking. Nonetheless, it is probably too late for legislators to stem the tide
o f interstate banking that is being propelled by market forces.




The same is true o f

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the judicial decisions pending. Early in 1985 the U.S. Supreme Court agreed to determine
the constitutionality o f state banking laws that lim it interstate mergers to certain other
states.

The case before the Supreme Court was filed by Citicorp and New England

Bancorp of New Haven, Connecticut. They are challenging the Federal Reserve Board’ s
approval o f mergers under state laws that limit such mergers to states participating in
the New England regional interstate compact. That decision is o f particular interest to
us here in the Southeast, o f course, but it will also be watched closely by legislators
from

other

states

consideration.

such

as

Oregon,

where

regional

interstate

banking

is

under

It could have implications for the merger o f Florida’s Sun Banks and

Trust Company o f Georgia as well since Citicorp has also filed suit in the U.S. Court
o f Appeals for the Second District in New York to block the SunTrust merger.

It is

difficu lt to predict when the Supreme Court’s ruling may be issued, although present
indications are that a decision could be forthcoming by late July.

Even if the case

were delayed until the fa ll term in October, however, interstate deposit taking would
not necessarily slow.

A t the same time that deteriorating legal barriers and intensifying competitive
pressures have been transforming the financial services industry in dramatic ways, a
technological revolution has been taking place in our payments system and, thereby,
contributed significantly to changes in the nature o f financial services.

ATMs and

other computerized services put customers and financial institutions in touch more
quickly without the personnel and capital expense o f bricks-and-mortar branches.

Thus,

the physical branch system o f banks and S&Ls, one o f their unique features, has become
less significant.

Moreover, banks’ direct access to the payments clearing mechanism

has lost some o f its importance.

Although checks and cash will remain important into

the foreseeable future, paperless transactions involving wire transfers and automated




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clearinghouses are growing far more rapidly. Networks linking automated teller machines
are offering consumers unprecedented convenience.

For example, travelers a thousand

miles from home can withdraw or borrow cash after regular business hours.

When you

stop to think o f it, you cannot help but be amazed by the sweeping changes that have
taken place.

Those ahead may be still more amazing.

The Future o f Financial Services

Where are financial services going, and what will it be like to do business in
banks, savings and loans, and credit unions of the future?

As I see it, four major

forces will shape the course o f tomorrow's financial services industry.

These are

macroeconomic growth, further increases in competition, regulatory changes, and even
more exciting technological innovations.

Clearly, macroeconomic factors will play an

important and, I believe, positive role in determining the direction taken by banks,
thrifts, and other financial institutions.

Provided progress can be made toward lowering

the very large federal budget deficit, the U.S. economy is likely to grow at a healthy
pace over the next decade.
high incidence o f failures.

Such growth should help m itigate problems such as the
This expected expansion w ill also increase demand for all

kinds o f financial services, thereby creating an environment o f growth and opportunities
for financial institutions in general.

Since this sort o f macroeconomic growth will require a stable as well as a highly
developed and responsive financial system, we will probably experience some changes
in the regulatory environment to ensure the continuing soundness o f our financial system.
Increases in bank capital ratios have already been enacted.
deposit insurance.

We may see a change in

Critics o f the present system have proposed deposit insurance fees

based on risk, strict limits on payoffs for failed institutions, private co-insurance, and




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more intense supervision.

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The thrust o f recommendations put forth by regulatory

agencies other than the Federal Reserve is to place more risk on depositors.

Under

these various proposals, depositors would bear more o f the cost o f risk either because
institutions would be charged for their riskiness and pass the added costs along to
customers or because insurance coverage would be limited.
the burden o f assessing risk would fa ll on customers.
from bugs; none is terribly attractive.
however.

In either case, more of

None o f the proposals is free

I believe that there will be some reform,

In addition, we may see the termination o f state-based insurance systems.

Recent events in Ohio have dramatized the fact that such systems are not truly workable
over the long run.

Notwithstanding the probability o f some regulatory reform, in my opinion, the
major thrust will be toward further deregulation.

Laws and regulations, no matter how

well thought out, are proving to be flimsy indeed when pitted against market forces
that push money flows into their most profitable uses.

External competition will

continue from Sears, Kroger, Merrill Lynch, and other nonbanking companies as well
as from foreign institutions. Personally, I believe that Congress should close the nonbank
bank and nonthrift thrift loopholes and provide a comprehensive statutory framework
for interstate banking.

Y e t whatever happens, within five to seven years I fe e l banks

will be able to operate across state lines nationwide.

On the question of new powers,

there needs to be serious consideration o f the risks involved even though it is likely
that banks will steadily broaden the services they offer.

In addition, consolidation o f institutions w ill continue or even accelerate, although
I doubt that financial services in this country will be dominated by a handful o f large
institutions as is the case in Canada and certain other developed countries.




The type

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and size o f Am erica's financial institutions will remain varied because, beyond the
range o f $75-$100 million in assets, economies o f scale apparently begin to diminish
significantly.

Furthermore, large institutions have not significantly penetrated the

markets or slowed the growth o f smaller ones when they have entered into direct
competition.

One reason is that small institutions can o ffe r many of the same high

volume services as large institutions through the vehicle o f franchising, which enables
small institutions to provide many of the low-cost services available at larger, more
bureaucratic

financial

institutions

without

diminishing

the

special

features

that

distinguish small institutions from larger ones.

Policy Implications

What can policymakers in Congress, in the Federal Home Loan Bank, and at the
Federal Reserve do to ameliorate your troubled situation?

I seriously doubt that more

powers will be extended to thrifts to enhance their com petitive position nor do I fe e l
that such an extension would be appropriate.

The implications o f extensive real estate

development activities by thrifts, already permitted by some states,

is especially

worrisome. Actually, we probably need closer and better supervision o f current activities
in view o f the increased powers granted thrifts and the far greater complexity of
today's financial services.

One o f the most important actions that Congressional

policymakers could take would be to close some of the loopholes created in recent
years.

Such legislation, if sufficiently comprehensive, would reestablish the historical

barrier that existed between finance and commerce without rolling back many o f the
advantages to the consumer and the economy in general that have occurred as the
result o f deregulation.

Although I am a firm believer in deregulation in financial

services, I believe that this barrier is one that needs to be kept in good repair in view
o f the critical role o f finance in the functioning o f any economy and the special safety




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net that has been constructed over the years for various segments o f the financial
services industry because o f this key economic role.

Clearly, these advantages and

securities were never intended for the vast majority o f commercial enterprises, yet
the stability o f our economic system would be jeopardized by removing them from the
financial sector.

When I speak o f more comprehensive legislation, the part that is most relevant
to your situation is the nonbank bank loophole, which I mentioned earlier.

I believe

Congress should close this back door for commercial establishments to enter the financial
services industry.

However, to be e ffective, our representatives in Washington must

also preclude the formation o f nonthrift thrifts.

I f Congress fails to write such a

provision into any legislative corrections to the existing loophole, commercial enterprises
could well move headlong into the thrift industry, especially since it retains some
regulatory

advantages over banking.

Finally, such legislation

meaningful test of what constitutes a thrift.

must provide some

Simply dealing in the mortgage market

should not qualify institutions for the regulatory advantages held by institutions that
have extensive commitments in their portfolios to housing finance.

In addition to legislative action dealing specifically with financial services, I
believe that the single most important policy direction that could be undertaken to
help thrifts is to reduce the very large federal budget deficit.
tend to exert upward pressure on interest rates.

Large federal deficits

We have fe lt that pressure in the

current expansion only to a limited extent in traditionally credit-sensitive industries
like housing because o f the availability o f foreign savings to help finance Am erica’s
debt.

About one-fourth o f our net investment needs in 1984 were met by foreign

sources o f funds.




However, this inflow o f foreign funds entails a very high indirect

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cost for U.S. manufacturing and agriculture in that the high exchange rate o f the dollar
which accompanies this foreign investment makes it difficu lt fo r American businesses
to export and to compete against cheaper foreign imports.

Moreover, this level of

foreign capital inflow is not likely to continue indefinitely. I f it should diminish sharply,
it's unlikely that Americans’ savings habits could alter fast enough to maintain aggregate
investment at the status quo ante. The e ffe c t o f a sudden shift in portfolio preference
away from the dollar would probably be fe lt by thrifts in the form o f higher interest
rates and a possible downturn in the housing industry. In contrast, if significant progress
could be made to reduce the deficit, then inflationary expectations should wane.
Moreover, since the d eficit consumes the equivalent of over half our net domestic
savings, a major source o f upward pressure on interest rates would be lessened, thereby
giving S&Ls more breathing room and more time to make the necessary adjustments
to compete in tomorrow’s com petitive environment.

Conclusion

L et me conclude by reminding you of the challenges in the financial services
industry today.

In the case o f thrifts, the paramount challenge is to steer a middle

way toward diversification.

That course lies between the Scylla o f inaction and undue

caution and the Charybdis o f excessively risky ventures.

Despite the sometimes

intimidating nature o f the developments taking place and the problems you confront,
thrifts have greater opportunities than ever before as the financial services industry
becomes less regulated, more diversified, and more dynamic.

In moving to take

advantage

and loans,

of

those opportunities,

I

am

hopeful

that savings

through

diversification and prudent management, will find ways to survive and prosper, and in
the process, I am sure, you w ill provide better financial services to the public.