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INFLATION AND CONSUMER AND BUSINESS ATTITUDES

An Address to the
Columbus Rotary Club
Columbus, Georgia
November 17, 1976

by

Monroe Kimbrel, President
Federal Reserve Bank of Atlanta

INFLATION AND CONSUMER AND BUSINESS ATTITUDES

It is always a privilege to meet with fellow Rotarians and
a special privilege to address this sophisticated group of
Rotarians in Columbus today.

Listening to the speeches of candidates

for various political offices, you are doubtless tired of debates
about economic policy.

And with analysts studying every fresh

statistic for signs of possible improvement in current business
conditions, you must also be tired hearing about the economic
pause, or lull.

Therefore, I think it appropriate to focus on more

basic economic matters, essentially on inflation and on consumer
and business attitudes.
At the Federal Reserve, we spend much of our time thinking about
and acting on ways designed to influence credit and inflation.

And

information about consumer and business attitudes is immensely
helpful in explaining the ups and downs of the economy.

These subjects

are constantly on our minds and sometimes other subjects of undisputed
importance may be temporarily pushed to the back burner.
Inflation and consumer and business attitudes are surely important
to you, too.

Inflation is a serious problem for all Americans, and

it is a serious problem for foreigners.

It’s the No. 1 problem all

over the globe.
Individually, inflation determines how much income we really have
available to spend and determines how much our home, stocks, and whatever
assets we have are really worth.




Collectively, how our nation fares

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in terms of inflation could be crucial to the life of this current
economic recovery.

Many believe double-digit inflation was an important

factor in the last recession, since it cut into purchasing power and
then into spending.

Price prospects, therefore, are a key to future

consumer spending and the ultimate staying power of this recovery.
I can think of no other factor than stable prices to assure long life
to this expansion.
If control of inflation is vital, confidence is no less important.
There have been many shocks to confidence in recent years— Vietnam,
Watergate, the oil crisis, drought, and other factors.
been some drift in confidence in the last six months.

And there has
Confidence is

crucial to investment decisions, and it is mainly business reluctance
about investing in new plants that has economists worrying about the
current economic lull.

Confidence is also crucial in consumer decisions,

and it is consumer reluctance about buying that has been heavily
responsible for this lull.
Your decisions, collectively and individually, contribute
substantially to the question o.f whether our economy moves forward.
The spending you will make as consumers, the commitments you will make
as businessmen or investors-— these actions will play a part in Federal
Reserve monetary policy decisions.
If you will consider the problems of inflation and the questions
about the supply and cost of credit and then tangle them up with the
mystery of investor attitudes, you will have some idea of the complexities




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faced by economic forecasters.

At the Federal Reserve, we know

what is happening in the economy right now.

It is what we don’t

know that will reflect in the clarity of our predictions for the
future.

Do consumers and businessmen have the confidence to commit

their spending?

The U. S. economy would benefit if they did.

So far, you have the general theme of my remarks today; now,
to some specifics.
Inflation is a less serious problem today than it was two years
ago.

Now, inflation is around 6 percent; then, 12 percent.

This

improvement represents a major accomplishment, much of which reflects
reduced price increases for fuels and stable-to-lower food prices.
The United States, in fact, is now a comparatively cheap place to
live, as has been so quickly discovered by recent travelers to Europe.
Aside from Germany and Switzerland, Western Europe’s inflation rate
remains well above ours, though there, too, it has come down.
-From a different perspective, our price performance represents
progress, but not unqualified success.

Inflation is usually mild

after a recession, and we are now only twenty months into economic
recovery.
periods.

Prices this time rose faster than in comparable recovery
We still have a troublesome task to even match the 2-percent

inflation rate achieved in the early 1960’s.
We cannot afford the luxury of being complacent about the problem
of inflation.

Suppose the 6-percent inflation rate continues.

Our

price level would double, and the purchasing power of savings and assets




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would shrink by 50 percent in twelve years.
to happen.

None of us want this

And yet, looking toward 1977, the evidence is less than

convincing that the inflation rate is likely to come down significantly.
Food is the only major item for which the near-term price outlook
is favorable for the consumer.
for the next few months.

There, we are reasonably optimistic

Crops are breaking or approaching records.

Even in the food sector, however, we must not be too confident.

Drought

in Western Europe and a history of having the unexpected happen are
good reasons to suggest caution.
the cattle supply.

There has been a sharp reduction in

This factor eventually could exert upward pressure

on beef prices.
More predictable, but less optimistic, is the price outlook for
industrial products.

On the horizon is a widely expected oil price

hike by the OPEC countries on which we have been relying more and more
for our oil.

Moreover, this past month alone, higher prices were

announced for lumber, rubber, leather, and fuels.
covers mainly products in ample supply.

This incomplete list

If many such price increases

remain Firm, imagine what could happen if shortages should develop.
Keep in mind that the shortages experienced in 1973-74 were an evil
gremlin contributing to the double-digit inflation in 1974.
Serious shortages are not likely to develop soon because of slack
in product markets generally.
its expansion.

But we look for the economy to continue

That means the productive capacity for many materials

and commodities will eventually fail to match demand.

As a consequence,

precautionary buying, shortages, and bottlenecks can be expected in




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the long run, thus intensifying price pressures.

The chance that

these and other problems will reappear makes me pessimistic about
a sharp reduction in the inflation rate.
For example, significant reductions in inflation appear impossible
without a substantial drop in labor cost increases.
is this prospect?

How realistic

Can we anticipate smaller wage increases or larger

productivity gains, or both?
So far this year, wage and Fringe increases have moderated to
about 8 percent; productivity rose about 5 percent; labor cost increases
went down to about 3 percent.

Nevertheless, recent wage contracts and

the upward wage pressures usually accompanying later stages of economic
expansion make it doubtFul that these wage trends will continue indefinitely.
In addition, productivity, though increasing, is still well below
postwar rates, and its growth has come down.

For these reasons, I am

pessimistic about achieving less inflation from the labor cost side.
The federal budget, which has been in deficit in nine of the last
ten years, gives Further encouragement For reflection.

These deficits

have not only been common and huge, but they have been part of the
inflation problem.

Federal spending in fiscal year 1976 exceeded

revenues by $65 billion.

Considerable red ink is again expected in

fiscal 1977, although spending has fallen surprisingly short of budget
projections.
Deficits -may be regarded as only mildly inflationary as long as
our capacity to produce remains large and the economy hums along, as
in our present situation.




But in a more ebullient economy, deficits

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can cripple progress against inflation.

How w e ’ll even approach

price stability unless we keep more restraint on federal spending
or increase taxes is difficult to foresee.
Huge federal deficits, moreover, have a way of derailing monetary
policy.

The U. S. Treasury, of course, covers its deficits by borrowing

in credit markets.

If massive deficits accompany large business and

consumer credit demands, private credit gets squeezed and interest
rates escalate.
Admittedly, the Federal Reserve is not powerless in such a situation.
We can counterattack by taking actions directed toward lifting the
rate of monetary expansion.

But a dilemma is presented by such action.

The long-range effects of a high monetary expansion rate are inconsistent
with subsequent price stability.

Therefore, Federal Reserve policy

during the past year has been to lower gradually its long-run monetary
growth targets, hoping that this will help reduce the inflation.
While keeping a wary eye on prices, we are not unmindful of the
need to encourage business expansion.

We have sought a pace of monetary

growth that was adequate to facilitate a sustainable economic recovery
without aggravating inflation.

During the past year, the narrowly

defined money supply (M-^) grew about 5 percent.
rose by about 10 percent.

The broader measure (l^)

In general, liquidity in the economy is ample.

I feel comfortable with these .money growth rates.

They fit the

goal of moderate monetary stimulus, serving both short- and long-term
objectives.

A lesson we have learned, and in which we had a refresher

course in the early Seventies, is that a sustainable recovery is far




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better than a quick recovery.

If recovery can’t be sustained,

inflation is aggravated rather than eased and the next recession
is pushed forward.

Like a change in musical tempo, the rhythm is

quickened.
Unemployment remains untolerably high.

About 4 million persons

have been added to payrolls since the end of the recession.

Never­

theless, the economy did not expand fast enough to absorb the extra
large number of women and teenagers looking for jobs.

So, the

unemployment rate dropped more slowly than we would have liked and
in three of the last four months even rose somewhat.
At times, debates over unemployment and inflation have become
so emotionally charged that the federal Reserve’s independent status
has been questioned.

Proposals have been made to bring monetary policy

under closer control of either the Congress or the Executive Branch.
There are those today who advocate reducing the protection of
the federal Reserve from political pressures.

The federal Reserve Act

established an independent status for the country’s central bank within
a governmental framework.

This concept fits the basic principles of

our Constitution, and it has kept the System free of the political arena
with its constant pressures.

It gave the System strength to fight

inflation and gives us now the opportunity for lasting success.
Effectively reducing inflation is a long-term process, and, at
times, unpopular policies are necessary.

Under persistent political

pressures making the same decisions would be extremely difficult, if
not impossible.




It is not surprising to find countries with weak central

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banks have the most debilitating inflation, and countries with independent
central banks have the best anti-inflation records.

This strikes us

as convincing evidence that the independence originally granted the
Federal Reserve continues to augur well for the best economic environ­
ment for our country.
Today, credit is certainly not in short supply.
is an abundance of credit.

If anything, there

Borrowing costs have not increased in this

economic recovery phase, despite massive Treasury financing.

This is

remarkable— interest rates usually rise in the second year of economic
recovery.
There are at least three major explanations Tor the recent relative
interest rate stability.

Corporations have enjoyed a large cash flow,

thus holding down credit demands.

The cash flow of life insurance

companies, pension funds, and savings intermediaries has been enormous.
Large sums became available.

All this together with an accommodative

monetary policy, reluctance to lend, and relatively slack credit demands
Cexcept Tor short-term refinancing) produced an unusual interest rate
phenomenon.
helped.

Lower inflation rates and reduced inflationary expectations

So we enjoy a bright spot in the economy; no credit squeeze

and something of an interest rate plateau.
Probably that statement should be qualified slightly.

Borrowers

can take advantage of interest rates that are not double-digited.
Lenders, on the other hand, had to accept a lower nominal return than
in some time and, if they wanted to extend credit, more often had to
go out looking for opportunities.




The adjustment has been difficult

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because earlier losses instilled a conservative lending mood.

This

was a natural reaction.
It follows that a look at investor attitude is appropriate.
Lenders and investors have experienced a trauma, and this is easily
understood.

The widespread emphasis on caution, the necessity of reflect­

ing on our exposures, and on getting our own shop in order, including
the restructuring of balance sheets, was not misplaced advice.

But

now that corporations have significantly rebuilt their liquidity, the
time for reassessment has come.
Lenders should not neglect their vital role in financing the economic
recovery now in progress.

To fail would hamper the recovery as well as

retard the long-term growth of the country.
Businessmen, too, should not neglect their vital role in making
their commitments.

With the Presidential election out of the way,

attention once again can be centered on fundamental economic conditions.
Although the policies of the new Administration have not been announced,
the business of buying and selling and making long-term plans by
private sector goes on.

the

And simply by having the election behind us,

the political uncertainty of who will be the winner has been removed.
What does all this mean to you?

Well, decision-makers, such as

yourselves, have provided commendable economic leadership and promoted
practices contributing to success.

International inflation, domestic

unemployment, and shifting investor attitudes provide a kaleidoscope
of opportunities.

As fluid as these baffling circumstances may be,

the approach jnust be aggressive.




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Based on the history and common sense of the American people,
I am persuaded that you and people like you will accept the risks of
prudent leadership.