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For Release on Delivery
9:30 A.M. , EST
March 18, 1987

Statement by

Martha R. Seger

Member, Board of Governors of the Federal Reserve System

before the

Subcommittee on Consumer Affairs and Coinage

of the

Committee on Banking, Finance and Urban Affairs

United States House of Representatives

March 18, 1987

I

I appreciate the opportunity to appear before this
subcommittee to discuss the legislation that has been introduced
r

to require price and term disclosures in credit card applications
and solicitations, and establish a nationwide ceiling on credit
card interest rates.
Generally, the Board believes in disclosure, and feels
it is important for consumers to have adequate information to
shop for credit.

In considering specific disclosure legislation

such as that before the subcommittee, the Board is guided by
several basic principals.

First, early disclosure rules should

be structured so that they provide consumers with essential
information, without overloading consumers with less important
information, or unnecessarily raising creditor costs.

Second,

the legislation should limit creditors' compliance costs by
providing adequate time to comply with any new disclosure rules.
Third, any requirements that are adopted should apply
evenhandedly to all competitors.
All of the disclosure bills that have been introduced
(H.R. 244, H.R. 515, and H.R. 1086) would add an early disclosure
requirement to the Truth in Lending Act for open-end credit card
plans.

Furthermore, all of the bills appear to require

disclosure for all types of credit cards, including bank credit
cards, travel and entertainment cards and retail credit cards.
Not all of the bills are the same in their scope, however; H.R.
1086 deals only with disclosures in mail solicitations.

H.R.

244 and H.R. 515 are broader, and would require disclosures in

-

2

-

all applications for credit cards as well as credit card
solicitations.
The credit card interest rate bills would limit the
interest rate charged on any credit card transactions.

H.R. 78

would limit the credit card interest rate to 5 percentage points
above the Federal Reserve discount rate, and H.R. 1267 would
limit the rate to 6 percentage points above the average
percentage yield for 3-month Treasury bills.
Current Law
Currently, the truth in lending law requires early
disclosures for open-end credit plans and credit cards only when
creditors engage in advertising.

Solicitations for credit card

accounts are thus subject to some Truth in Lending disclosure
requirements, since they are considered "advertisements" under
the statute and the Board's implementing regulation, Regulation
Z.

The creditor must give additional information about the

credit plan, however, only if certain credit terms are stated in
an advertisement.

For example, if the creditor advertises the

plan's annual fee, the advertisement must state the annual
percentage rate, as well as any other finance charges that may be
imposed.
If none of the specified credit terms are stated in the
solicitation the law does not require that price and term
information about the plan be given at that time.

Consequently,

while the act, and the Board's regulation, do at times require
that consumers receive price information with solicitations, the

- 3 -

present law does not always require that consumers be given this
information before they receive a credit card.
Under the current law consumers must, however, be given
full disclosure of the terms and conditions of the credit card
program no later than the time that they receive the card.

In

addition, the regulation provides that a consumer may not be
obligated on a credit program prior to receiving complete
disclosures; this would include, for example, the obligation to
pay an annual membership fee.

Therefore, consumers do have an

opportunity to review all of the terms and conditions of a credit
card plan before using the card or being obligated to pay an
annual fee.
The issue of how much disclosure to require in
advertisements led the Congress to revise the Truth in Lending
Act in 1980.

At that time, the Congress cut back on the

disclosures required in open-end credit advertisements in the
hope that reducing the disclosure burden would promote more
advertising, thereby increasing competition.
Legislative Proposals
The proposed bills go beyond the present law by
requiring the creditor to include certain disclosures in
applications or solicitations for a credit card plan without
regard to whether the creditor mentions a particular term.

The

proposed legislation expands the current statutory requirements
for advertising in other ways as well.

Creditors would be

required to disclose whether or not any time period exists for

- 4 -

credit to be repaid without incurring a finance charge —

a

disclosure that is not required by the current advertising rules.
Under H.R. 1086, creditors would also be required to include a
notice in solicitations telling the consumer that the information
given is only a summary of certain credit card terms.
To the extent that the proposed disclosure requirements
might discourage open-end credit advertisements, this legislation
could have the unintended effect of decreasing rather than
increasing competition.

We are inclined to think, however, that

given the limited scope of the increased disclosure requirements
in the bills, particularly H.R. 1086, the legislation would not
have this effect.

Our impression is that many card issuers are

already including in their mail solicitations much of the
disclosure information proposed in the bills, and, presumably,
have not viewed this as an impediment to advertising.
Requiring disclosure in all applications whether or not
the application is part of a mail solicitation -- as H.R. 244 and
H.R. 515 do -- might have the adverse effect of reducing
advertising of credit cards.

Even this appears unlikely,

however, since the bills enable creditors to limit their
compliance costs.

This is accomplished in H.R. 244 by only

requiring creditors to

tell consumers how to obtain detailed

information on the costs of the credit card plan in non-direct
mail solicitations, rather than requiring all this information to
be included.

The compliance costs are limited in H.R. 515 since,

for "take one" applications, creditors may comply with the

disclosure requirements by disclosing the prices and terms as of
a specified date, and telling consumers that they should contact
the card issuer for up-to-date information.

Controlling Costs
Increased disclosure requirements invariably result in
some increased costs to the industry.

However, additional costs

would probably be the least substantial under H.R. 1086, given
that it focuses on the narrow area of mail solicitations.

In

mail solicitations creditors should be able to include current
disclosure information without significant burden, since such
solicitations are usually offered for a limited time with stated
expiration dates.
The burden could also vary depending on the creditor.
National banks offering their credit cards nationwide, for
example, may be able to have uniform credit terms so that a
single solicitation or application would apply to all prospective
cardholders.

Retailers, in contrast, are generally subject to

individual state laws, which would make the use of uniform
nationwide documents more difficult.

In addition, the costs

associated with additional disclosure requirements would probably
be proportionally greater for small institutions.
The Board believes that one way to help control costs
is to provide sufficient time for creditors to implement the
changes made by the legislation.

The time periods contained in

the bills differ; however, we believe the time period provided in

-

6

-

H.R. 1086 would most effectively minimize the transition cost and
burden for credit card issuers.
As4 a final point, the Board believes that the proposed
disclosure rules will be of most benefit to consumers interested
in bank and travel and entertainment credit cards, since it
appears that retailers do not engage in significant mail
solicitation efforts.

Of course, when consumers are provided

with early information about retail credit cards, they should be
provided adequate information about the terms and conditions of
those plans.
Credit Card Ceilings
The Board has commented several times on bills that
would set floating ceilings on credit card rates that would
supersede generally less restrictive state-imposed limits.

The

Board has on those occasions stated its opposition to those bills
which were very similar to the current interest rate bill H.R.
78.

In doing so, it has endorsed the principle that--as with

other types of credit—consumer loans are most fairly and
efficiently allocated where there are no regulatory constraints
on interest rates.

Indeed, the Board has been concerned about

the adverse impact that interest rate ceilings can have on the
availability of funds in local credit markets and on individuals
with limited access to credit.
In response to a Congressional request made last year,
the Board staff prepared an analysis of the economic effects of
proposed ceilings on credit card interest rates.

A condensed

- 7 -

version of the study, which appeared in the Federal Reserve
Bulletin, accompanies this testimony.

The following comments

focus on the Board's major concerns with proposed limitations on
interest rates.
An effort to establish a federally mandated ceiling on
credit card interest rates would likely encounter substantial
difficulties.

From experience with the imposition of credit

controls in 1980 and the sharp, unexpected contraction in
consumer spending that accompanied them, we know that regulatory
measures can have unpredictable and unwanted consequences.
Setting a federal ceiling on credit card rates below those that
currently prevail in many states would likely reduce the amount
of credit made available, forcing consumers to rely instead on
less convenient and possibly more expensive substitutes, or to
lose access to credit at any rate.

Moreover, such a curtailment

would be apt to fall most heavily on less affluent borrowers with
relatively limited access to other sources of credit.

The

current ceiling for credit card rates under the proposed bills
would be between 10.5 and 12 percent, well below the finance
rates that have been typical since credit cards emerged in the
early 1960s as a major method of consumer financing.
Furthermore, the imposition of stringent rate ceilings
might be countered by a tightening of nonrate credit card terms
by card issuers, for example, by increasing annual fees, by
levying processing charges on each credit card purchase or cash
advance, and by stiffening penalties for late payment or for
exceeding the authorized credit limit.

Some card issuers also

-

8

-

might begin applying the reduced finance charges from the date of
purchase, Where permitted, rather than after the grace period
expires, and might seek to increase the discount fees charged to
merchants who submit credit card vouchers to them for payment.
Turning to the specific provisions of the bill before
the Congress, it should be emphasized that credit cards are
issued by a broad variety of retail merchants and financial
institutions that differ both as to their sources of funding and
their liability structures.

Under these circumstances, a single

index rate would be unlikely to mirror changes in costs for such
a diverse array of card issuers.

In any case, short-term rates,

such as the Treasury bill rate or, the Federal Reserve discount
rate, fluctuate a good deal more widely than costs of funds of
most lenders.

They do so because a lender's overall average cost

of funds at any point is a blend of current interest rates and
rates on previously issued liabilities, and because market rates
on longer-term l i a b i l i t i e s — w h i c h usually make up part of the
cost of funds -- typically vary less than short-term rates.
If the Congress should nonetheless decide to enact
legislation, the Federal Reserve strongly recommends against
designating the discount rate as an index for setting ceilings on
credit card rates.

The discount rate, as you know, is the

interest rate charged by the Federal Reserve Banks on extensions
of short-term credit to depository institutions.

Because it

typically applies to very short-term loans, the discount rate is
an inexact measure of either marginal or average costs of
loanable funds, which may reflect a wide range of maturities.

-

9

-

Furthermore, the discount rate is a tool of monetary policy.

As

such, it is an administered rate that reflects broad policy
considerations that frequently are complex, and so may deviate
from other market rates, even those for instruments of comparable
maturity.

It would be wrong, in the Board's view, to employ a

tool of monetary policy for this issue.
Another question at issue is whether any regulation of
credit card interest rates is more appropriately a matter for
federal or for state intervention.

In contrast to efforts at the

federal level to assure the safety and soundness of financial
institutions, the establishment of interest rate ceilings on
consumer loans has long been a state prerogative, and one that
the Board feels should not be preempted.

In recent years,

virtually every state has reviewed and overhauled its laws
regulating consumer interest rates.

After studying the situation

in their own jurisdictions, many of these states have opted to
raise or remove interest rate ceilings for credit card
borrowings.

The Board respects the collective judgment of a

growing number of states that higher--not lower--ceilings are
appropriate to assure that an adequate supply of credit card
services is available from lenders located there.

Of course,

these states retain the authority to lower or restore ceilings if
convincing evidence of excessive rates appeared.
In closing, I would like to reemphasize the Board's
conviction that financial markets distribute credit most
efficiently and productively when interest rates are determined
in markets that are as free from artificial restraints as

-

possible.

10

-

Efforts to constrain credit card rates through

federal regulation are likely to have undesirable side effects in
the form of reduced credit availability, especially for those
consumers that these bills would seek to aid.

Moreover, they may

encourage less efficient means of offsetting costs of credit card
operations.

Accordingly, the Board concludes that it would be

inappropriate to impose a federal ceiling on credit card rates.

The Economic Effects of Proposed Ceilings
on Credit Card Interest Rates
This article was prepared by Glenn B. Conner
and James T. Fergus of the Board's Division of
Research and Statistics. Patricia A. Boerschig,
Julia A. Springer, and Janice S. Westfall provided research assistance. Footnotes appear at the
end of the article.
Most interest rates have fallen substantially since
the early 1980s, but those on credit card debt
have changed relatively little. This disparity has
led to assertions that credit card rates are excessive in view of the decline in funding costs of
card issuers. As a result, several bills were
considered in the Congress in 1986 that would
have imposed a nationwide rate ceiling on credit
card accounts.
This article focuses on issues raised by the
proposed federal limits on credit card rates,
including the likely effects of such ceilings on the
availability of credit card services to different
groups of consumers. It also explores the consequences, for consumers, of possible creditor
responses to rate ceilings such as modifying
nonrate prices of card services, altering other
terms on credit card accounts, and raising prices
on merchandise.

of two bills introduced in the House. Had either
Senate bill been in effect, the more restrictive
rate limit would have cut bank card rates during
most of the period, and in the absence of compensating changes, it also would have reduced
bank card revenues. Rates for retail store credit
cards generally have been in line with those of
bank cards, so the proposed federal ceilings
likely would have reduced revenue for retail
credit card plans. Both bank and retail store
credit card services and pricing probably would
have been altered in reaction to a large cut in
revenue. The scope of such adjustments depends
to a great extent on current and expected profits
on credit card services.
Historical Evidence on Profits
The annual net earnings of bank card plans
before taxes averaged 1.9 percent of balances
outstanding from 1972 through 1985.' Over the
I. Characteristics of legislation considered in the
U.S. Senate in 1986 to impose a n a t i o n a l c e i l i n g
on credit card rates'
CWIMMC

S.IM3,
National Credit Card
Protection Act

yar

OIS rate payable oa
overdue incomc tax
paymenti and oa
lacosx tax refund*,
calculated by IRS
from (mm* rau
charjed by
commercial bank*
durioa u> earlier uiaoMb period

5 percental* pOMtt
above MM rata

4 percentage point*
above index nte

IJ.OtS percent far
aUefim

14 percent far
January through
/urn l«6. 1)
percent for Jaiy
through OncoMbw
IW.

SU-aoatli Traaury

EFFECTS ON THE PROFITABILITY
OF CREDIT CARD PLANS

The nationwide ceilings on credit card rates
suggested in recent congressional proposals
would be more restrictive, on the whole, than the
various maximum credit card rates 4hat already
exist in many states (table 1). A comparison of
typical rates charged on bank credit cards during
the 1972-86 peritfd with the ceiling rates that
would have applied under either of two proposed
bills, S.1603 and S.1922, is presented in chart 1.
The Senate bills take an approach similar to that

S. 1923.
Credit Cju*d Holder
Protection Act

bill*. » H I I I

iavtttmut ywM far
PRECTDI^ CAKNDV

I. 99 Goaf. 2 S*u.

2 Federal Reserve Bulletin • January 1987

1. Average actual finance rate on bank credit card
plans and maximum rates with proposed ceiling;'
Percent

2. Net earnings before taxes on various types
of bank credit 1
Percentile of credit type outstanding
Commercial
other

Actual rate

InsuUraeai

S.IM3 rau ceilini
S.1922 r a u ceiling
Real estate
Credit card*
1. Actual rmte is an average of the most common rate charted am
bank credit card plana by commercial bank* reporting to the Federal
Reserve.

I. Bated on annual data from
Cost Analysis.

same period, average net returns on other major
types of commercial bank lending were significantly higher: 2.3-percent on real estate mortgages, 2.4 percent on consumer installment debt,
and 2.8 percent on commercial and other loans.
Of course, there have been substantial year-toyear variations. For example, the average profitability of bank cards rose to 3.4 percent in 1984
and to 4.0 percent in 1985—a high for the 197285 period. However, before 1984 the profitability
of bank card plans often was low relative to that
of other major types of bank lending (chart 2).
Thus, the more reliable indicator of long-run
bank card profitability seems to be an average
derived from periods of low as well as high
profitability rather than from the atypical experience of recent yean.
Annual data on earnings of retail card plans are
not available. However, two national surveys of
retailers were conducted on behalf of the National Retail Merchants Association in 1968 and 1985
and a study of retailers in New York State was
made in 1973. The studies indicate that on average—not considering profits on associated merchandise sales—such credit card plans consistently operated at a loss. 1
The unusually high level of bank credit card
profits in 1984 and 1985 is subject to differing
interpretations, and definite conclusions will require additional ^evidence. But the most likely
explanation involves a combination of favorable
economic trends and structural changes in credit
card regulation. Credit card profits clearly benefited from the drop in funding costs in recent

yean. Although such costs constitute a much
lower proportion of total costs for credit card
operations than for other major types of bank
lending, the sharp decline in market interest rates
has contributed significantly to the recent improvement in profits on credit card plans. In
addition, the relaxation or removal of regulatory
constraints on credit card interest rates in many
states in the early 1980s has helped increase
profits. These actions were taken after credit
card issuen experienced a severe squeeze on
profits in the 1979-81 period.
Another factor in the 1984-85 rise in bank card
profitability was the mayor improvement in the
quality of issuers' credit card portfolios following
the economic disruptions of the late seventies
and early eighties. Credit card issuen responded
to falling profits by adopting much more selective credit standards in an effort to control costs,
Also, many credit card accounts were terminated
because of delinquencies and payment defaults.
Because the remaining account holden were
relatively good credit risks, delinquencies fell to
a historically low level in early 1984. As credit
card issuen generally have returned to less restrictive credit standards, and as some issuers
have undertaken aggressive marketing programs,
collection problems have increased again. But
such problems remained at low to moderate
levels throughout 1984 and early 1985.
It seems doubtful that the increase in profitability reflects diminished competition in the
credit card industry in light of the number and
variety of credit card issuen. Competing credit

Federal Reserve's Functional

j
|
j

The Economic Effects of Proposed Ceilings on Credit Card Rates

card plans within an area often include those
offered by severai regional and national firms in
addition to those of local retailers and financial
institutions. The diversity of credit card pricing
schemes, the heavy volume of solicitations, and
the pace of-entry by new competitors seem
inconsistent with a general absence of competition. Moreover, the rapid development of competing sources of revolving credit—such as lines
of credit secured by residential equity and overdraft credit lines on checking accounts—reinforces competitive pressures on the credit card
industry. These considerations suggest that the
recent high levels of bank card profits are unlikely to persist. Thus, longer-term profit experience
seems to provide a more reliable basis for evaluating the need for regulation of credit card rates.
In sum, the evidence suggests that profits on
credit card plans at banks typically have been
low, while those on retail credit plans generally
have been negative. Therefore, it seems unlikely
that card issuers could absorb significant reductions in revenue from finance charges over the
long term merely by accepting lower profits.

Estimates of Profitability
under Proposed Rate Ceilings
Estimates based on data from the Federal Reserve's Functional Cost Analysis for commercial
banks suggest the extent to which bank card
profits could be cut by the proposed nationwide
rate ceilings. Each of the lower lines in chart 3
shows an estimate of net earnings before taxes
on bank credit card plans as a percentage of
credit outstanding, assuming that one of the
nationwide rate ceilings proposed in S.1603 and
S. 1922 had been in effect. The top line on the
chart shows the actual profit experience of commercial bank credit card lending, as previously
shown in chart 2.'
According to these estimates, bank credit card
plans would have lost money in 10 of the 14 years
from 1972 through 1985 under the rate ceilings in
either S. 1603 or S.I922 and would have earned
only marginal profits in two of the years. These
estimates suggest that if such rate ceilings were
enacted, the pressures to make cost and revenue
adjustments would be intense.

3

3. Net earnings before taxes on credit card plans and
estimated earnings under proposed rate ceilings >
Percentage of credit type outstanding

Credit cards.

Credit cards with S.1603
rate ~ " - g J—

Credit cards with S.I922
rait caJtog^

i

i

i

i

1976

i

i

19SO

1984

I. Based on annual data from the Federal Reserve's Functional
COM Analysis.

CREDIT CARD USE AND
REPAYMENT PATTERNS

Some of the changes that credit card issuers
might make in response to reduced profitability
include cutbacks in the quantity and quality of
credit card services, increases in nonrate credit
card prices, and boosts in retail prices for some
types of merchandise. The ways such changes
affect consumers depend on two factors: the
prevalence and the manner of credit card use.
First, changes in the availability and pricing of
card-related services mainly affect consumers
who use credit cards—although, as explained
later, some indirect effects may be broader.
Second, the effect on credit card holders depends
on how they use their cards because some credit
card fees and charges apply only to consumers
who use their cards in particular ways—for example, to obtain cash advances or for long-term
borrowing. Accordingly, information about use
of credit cards by particular consumer groups is a
key to evaluating the impact of a nationwide
credit card rate ceiling.

Credit Card Use
During the past two decades the Survey Research Center at the University of Michigan has
monitored the use of credit cards. The most
recent data are for 1983. Overall, 62 percent of all

4 Federal Reserve Bulletin • January 1987

2. P r o p o r t i o n of U . S . families with selected characteristics that use various t y p e s of credit c a r d s ,
selected y e a r s , 1970-83
Aay end* cart

Retail card

Btak carri

Faariy cftancHrWe

Family lacomt UW

Leu thaa 5.000
5,000-7.499....'
7J00-9.99*
10,000-14,999
15.000-19.999
20.00IM4.999
2S.OOO-Z9.999
30.000-39.999
40,000-49.999
50.000 or m «

Agt of head

Lett ihM 23
25-34
35-44
45-54
:
- 55-44
•5-74
75 or mora

Educttio* of kfd
O-ftpadM
9-11 padet

Som coUti
CoUtft d ( a m

Occupation cf kfd
Profnuonal or tachaiwl

Self-employed u n m p r .
Clerical or utes
Crafttaiaa or (otaaui
Operative. laborer, or icrvica vortar
Farmer or farm maaager
AI hmmm

1970

1977

1*3

1977

1913

1970

1977

IN)

IS
19
19
31
40
5*
(2
72
7ft
12

21
24
27
41
5ft

It
29
31
49
•4
71
71

IS
19
22
>1
47
5)
59
M
7ft
79

14
25
2ft
40
55
•2
•7
7ft
•1
13

2
3
2
7
12
15
21
25
31
Jft

I
4
7
IS
2ft
31
41
53
51
73

4
12
19
26
3ft
40
49
63
70
10

29
53
ft)
5ft
52
19
25

32
52
ft)
•1
«2
53
2ft

12
20
23
19
12
7
3

Ift
40
49
40
3ft
20
II

20
37
52
45
50
37
Ift

25
3t
55
(2
77

5
10

is

20
54

13
21
3*
41

59
51
42
24

<9
77
ft4
ft5
55
31
29

31
30
Ift
21
22
10
7

»

94

H

«ft

72
71
«7
91

r
N

95

42
ftl
J»
<0
4ft
JT
20

39
45
72
ftl
49
34

M

25
40

10
45
«2
70
•9

30
4ft
<2
71
90

24
39
52

S4

1}
Oft

72
ft?
51

a
99
e
•JU

a. a.
a.a.

<•

•ft

<9

3t
ftl
7J
<9
72
35

•4.
•A
U.

•9
ftl
4)
33

75
73
64
45
37

m

m

<1

•4.

families reported using credit cards in 1983 (table
2). Fifty-four percent used one or more retail
store cards, 40 percent at least one bank card,
and 26 percent at least one gasoline card.
Regardless of the type of credit card, use rises
sharply and continuously with family income and
with the level of education of the family head.
Retail store cards are the most widely used
type of credit card. Their use is significantly
more widespread than that of bank cards except
among families with incomes of at least $50,000
or which are headed by persons with a college
education. However, the use of bank cards has
been expanding rapidly in every family category
of income, age, education, and occupationmore than doubling from 16 percent of all families in 1970 to 40 percent in 1983. By contrast,
the proportion offanulies that use retail cards has
increased much more slowly, from about 45
percent in 1971 (not shown) to 54 percent in 1983.
The more rapid growth in bank card use may

59

7J

-

tr

14

<0

3ft
4ft
70

59
63
45
39
34
IS
Ift

62
67
49
49
37
24
27
4ft

reflect to some extent a substitution of credit
card borrowing for other types of installment
credit that do not provide flexible repayment
terms. It may also reflect abandonment of proprietary credit card plans and 30-day credit programs by some gasoline companies and retail
merchants or acceptance of bank credit cards by
such firms in addition to the credit arrangements
they offer.
Repayment Practices
Analyzing the effect on consumers of the proposed ceilings on credit card rates requires infor
mation about the use of the revolving debt feature available with bank and retail cards (ar
option usually not available with gasoline oi
travel and entertainment cards). Most revolvini
credit plans do not charge interest if the can
holder pays the full amount billed before expira

The Economic Effects of Proposed Ceilings on Credit Card Rates 5

2. Continued
Trmvcl aad
caunamaKat card

Gaaotiaecart
Faady cfcaractHfatfc
r
Family income i 11*2 4oHtnf

Leu thai 5.000
5.000-7,499
7JOO-9.999.."
IO.OOO-I4.JW
15.000-19.999
10.000-24,999

•asm-rum

10.000-19,999
40.000-49,999
50.000 or
Age cf Am4 (yemni
L*u dua 25

75 or a m
Eduction

4 ktmi

Occupation cf head

Professional or udufcal

ABtrnmm

1970

1977

7
t
II
II
2i
13
42
50
57

9

»

12
J!
42
19
J4
27
M

20
M
JO
17
21
15

M
21
M
42
a

12
II
29J7
O

•A
a.a.
•A.
a*.
u.
••A.

M
54
41
34
29

M

1
1
2
2
3
10
12
11

2
2
2
5
0
10
11
14
17

5
10
II
12
10

•2
7
12
12
t
1
4

7
10
11
10
II
5
•

3
4

1
2
•
II
27

1
5
2
4
I
7
12
I*
1)
>4

2)
41
39
J9
J4
IS

30

«

J

•

12
41
M
«7

II
l«
24

ins

1970

14
l«
19
22
31
40
4)
«l

a

.

•

1977

1911

9

s
l«
19

•)

X

-i$
22

1
2
4
T2
21

4S
44
40

14
22
19
7
1
1
4

19
25
19
II
4
1
1

7

9

Si

It
M

23
12
IS

u
a.a.
ej.
BJL
aj.
a-a.
a.a.

31

X

9

30

*LCM than 0.3 ptrcaai.
•JL Not available.
I. Foreach survey year. income it tor the pracedini calendar year.
S o v i e t . Gcorft Katona, Lewis Mandell. and Jay Schmiedeikamp.
1970 Survey afCo*i*mtr FImikm, University of Mkhipa. Institute

for Social Research. 1971; Thomaa A. Ourfcin and Grefofy E.
Ellichausen. 1977 Consumer Credit Survey. Board of Governors of th«
Federal Reserve System. 197*. Robert B. A very and others. I9U
Survey <4 Consumer Finances. Board of Governors of the Federal
Resent System, forthcoming.

tion of a specified interest-free period called the
grace period.4 (Cash advances typically earn
finance charges from the transaction date.) Thus,
unlike most other kinds of credit, the way the
credit card holder uses the account determines
whether the account produces any interest income for the card issuer and, if so, how much.
Consumer surveys indicate that credit card
users fall into two categories—convenience users and borrowers—according to their customary
repayment practice. Convenience users are
those who usually pay off their balance in full
during the grace period, thereby avoiding finance
charges; they lue a credit card primarily for the
convenience it. affords in conducting transactions. Borrowers are those who usually do not
pay off their balance in fixll during the grace
period, thereby incurring finance charges. Card

users may occasionally choose to deviate from
their usual repayment pattern: convenience users may repay a particularly large purchase in
installments; borrowers may sometimes repay
the outstanding balance completely.
Responses by consumers to questions about
their repayment practices have been consistent
over time. In 1983, as in 1977, about half of
families that used bank or retail credit cards
stated that they nearly always paid their bills in
full each month (table 3). Such consumers can be
considered convenience users. The remaining
families were about evenly divided between
those that sometimes paid their bills in full each
month and those that hardly ever repaid their
entire outstanding balance by the end of the
billing cycle.
Repayment patterns vary considerably accord-

6 Federal Reserve Bulletin • January 1987

3. Distribution of families with selected characteristics that use bank or retail credit cards,
by repayment practice, 1977 and 1983'
Nearly
Family characteristic

"

1977

19(3

1977

19(3

M
32
43
44
41
41
33
36
•1
71

4)
49
31
41
4)
41
43
46
43
(0

2S
1*
29
31
31
31

26
23
16

19
23
27
23
27
21
23
29
31
24

IS
30
27
26
2S
27
l(
IS
13
6

31
27
22
2S
31
31
32
23
26
16

3S
4)
41
47
<0
77

•5

39
37
33
46
34
76
7*

33
33
31
29
24
13
13

21
29
33
27
24
12
12

29
23
27
24
16
10
•

33
34
32
27
21
12
12

37
46
46
47
3$

49
47
44
41
32

19
V
2S
31
2*

IS
23
26
29
26

24
27
26
21
13

32
27
2S
29
21

J7
33
63
4t
46
40

tt

30
30
<0
44
44
40
74

30
32
1*
30
21
2t
24

27
2S
24
26
29
23
12

13
13
19
21
26
32
S

23
21
16
30
2S
33
14

49

47

•

X

23

r

Famih income (1912 doUartP

|

Aft of head lyetni

7J or m m

Hardly ever
pays ia Adl

19(3

1977

J .000-7,499
7,300-9.999
10.000-14,999
13.000-19,999
20.000-24.999
2J.OOO-29.999
30.000-39.999
40.000-49.999

Sometimes
pays in foil

W

n

-

Education of kto4
0 4 trades
High school diptona

Occupation of head
Professional, technical
Self-employed manager
Craftsman or foreman
Operative, laborer, or scrviec wortar
Farmer or farm mana«tt
U M h i l k i l M M v M l * *
' L e u than 0.) percent.
I. The 1977 survey covered 2.363 families. of whom 1.444 had bank
or store cards. The 19(3 survey covered 3.124 families. of whom 2.0(7
had bank or (tore card*.

2. For each survey year. income it for the preceding calendar yew.
Souact. Durfcin and EUiehausen. 1977 Coiuumtr Crtdit Survty;
Avery and otters. I9SJ Survey of Coiuumtr Fintmcti.

ing to the characteristics of consumers. For
example, convenience use rises sharply with the
age of the household head. Nevertheless, substantial proportions of families in each income
and education category reported that they nearly
always paid off their entire outstanding balance
in full each month.

of bank and retail credit card plans suggests that
card issuers would likely reduce costs and seek
more revenue from alternative sources under the
proposed nationwide interest rate ceilings. These
adjustments by issuers would erode some of the
benefits to borrowers and impose costs on other
consumers. Although specifying the responses
that card issuers might choose is difficult, there
are several likely possibilities (table 4).

•

POSSIBLE ADJUSTMENTS BY CARD ISSUERS
AND EFFECTS ON CONSUMERS

Restricting the Availability of Services
Those who staqd to benefit from a nationwide
limit on credit card rates are credit card borrowers, who would incur lower finance charges.
However, as noted, the low average profitability

Perhaps the most obvious cost-cutting step that
credit card issuers might take is to tighten credit
standards so as to reduce collection costs and

The Economic Effects of Proposed Ceilings on Credit Card Rates

7

4. Proportion of selected groups of credit card holders affected by possible responses by bank and reuil credit
card issuers to more restrictive interest rate ceilings1
Bank card holders

Retail card holders

•

Type of reiponei
Convenience users

Boriuweil

Convenience users

Availability adjtutmtnli
Tighten credit standards'
Reduce or eliminate service*'.
Fricint u&utmtM'
Reduce or eUmnaie interest-ftM period
After method for calculating hnlinre on which
finance charge ii b u M .
Increase retail price of merchandise
Increase merchant discount fee tto the extent
reflected in higher retail merchandise
poets)
Start charging, or increase, an annual fee
Charge a fee for each transaction
Charge a penalty fee for exceeding credit tail.
Charge a penalty fee for each late paymeot—
Charge a fee tor each cash advanc*
Chaige explicitly for services1 previously
provided without charge

Ooirowers

'

SOM
Son*
Sone

At

AM

A>
AM
AM

Al

AM
Al

AM

AM

Al
AM
AM

AM
At
AM

AM
AM
AM

Few
Nooe
Stmt

Sane

1. Convenience users typically pay off their balances during the
interest-free period, thus avoiding finance charges. Borrowers typically do not pay off their balances during the interest-free period and
therefore usually pay finance charges.
2. Tighter credit standards ordinarily would be implemented by
raising the minimum score necessary under a credit-scoring system to
qualify for a credit card or to obtain a higher credit limit. Facton that
have positive weights in most credit-scoring systems include an
applicant's income, assets, duration of residence and employment,
and previous credit record.
). Financial institutions might curtail ancillary services that some
institutions provide free of charge. Severe losses on credit card

operations might cause some financial institutions to eliminate credit
card plans in favor of other types of lending. Some retailers might
eliminate in-house credit card plans in favor of accepting other credit
cards.
4. The ability of card issuers to make some of these adjustments
may be constrained by competition or by state law.
5. Financial institutions and retailers might institute fees for services such as processing credit card applications, replacing lost cards,
providing more than one credit card, and sending out each statement.
Retailers might begin charging for other services that previously had
been provided free of charge.

charge-offs. Such a change would affect mainly
applicants for new credit card accounts. However. holders of existing accounts could also be
affected by more stringent enforcement of credit
limits and by any increase in minimum payment
requirements.
Changes in the availability of credit would
have the greatest potential effect on "marginal"
card applicants, who meet the current minimum
requirements for holding a credit card a c c o u n t such as income level, employment tenure, duration of residency, and previoip credit r e c o r d but who would not qualify for credit if such
standards were stiffened considerably. Although
credit decisions are based on many criteria,
lower-income persons who apply for credit
cards—including'recent entrants into the job
market and those with low levels of education
and skills—are likely to be affected more serious-

ly by tighter credit standards than those with
greater resources.
In addition, financial institutions might curtail
credit card enhancements that some of them
offer. Such features include protection programs
that indemnify credit card holders for charges
made with lost or stolen credit cards, discounts
on transportation and lodging, rebates on purchases billed to a credit card account, and provision of emergency cash to travelers. If the pressure on profits became severe, some institutions
might eliminate their card plans and redirect
resources into more profitable lines of business.
Retail firms might discontinue in-house plans,
with the result that customers would need to rely
instead on bank credit cards or other sources of
financing. Although elimination of credit card
operations is an extreme measure, some retailers
and financial institutions in the early 1980s did

8

Federal Reserve Bulletin • January 1987

curtail or discontinue credit card services in an
effort to stem losses.

Raising the prices
or Merchandise

of Services

An alternative or complementary way of offset*
ting reduced interest income is to reprice credit
card services. One such change would be to
shorten or eliminate the grace period that credit
card issuers typically have allowed, although
such action would not be possible in states that
require a minimum grace period.
Regulations that reduce finance rates would
help many credit card borrowers, who would
incur smaller finance charges, but that benefit
would be offset by the additional finance charges
that many convenience users would pay because
of curtailments in grace periods. In addition,
those borrowers who sometimes make full pay*
ment and at such times avoid incurring finance
charges also would be adversely affected by a
cutback in grace periods.
As previously noted, a large proportion of
lower-income credit card users are convenience
users. Among card users with less than $10,000
in family income, 48 percent reported in 1983
that they customarily paid off their outstanding
balances each month. An additional 24 percent of
lower-income families reported sometimes paying their balances in full. Thus, even among
lower-income families, the overall effect of lower
rate ceilings combined with shorter grace periods
is not clear.
Furthermore, because a substantial proportion
of higher-income consumers are convenience
users, the net benefit of restricting credit card
interest rates also is unclear for them. However,
the balance of benefits and costs for the elderly is
likely to be negative if issuers shorten or elimi*
nate grace periods on credit cards in response to
tighter credit card rate ceilings. Among families
headed by persons 65 years or older, convenience users of credit cards constituted threefourths of credit card users.
A second mqpr type of repricing, available
only to retail credit card issuers, is to increase
merchandise prices in an attempt to offset all or
part of a reduction in finance charge revenue.

The feasibility of this response for particular
retail firms would depend mainly on the types of
merchandise sold because competition from
cash-only merchants might limit price increases
to goods that usually are purchased on credit. In
this case, only customers who pay in cash for
such merchandise would subsidize the cost of
providing credit services.
Although increases in merchandise prices can
be implemented only by retailers, some issuers
of bank credit cards might be able to effect an
indirect form of repricing by raising the fee they
charge merchants for processing credit card
sales. The fee, called the merchant discount, is
an operating cost to the retailer. Any increase in
these charges could be passed on in higher prices
of merchandise, including prices paid by customers who always pay in cash. However, competition with other card issuers, not only for processing credit card charges but also for other
merchant business such as demand deposits and
loans, could limit the ability of banks to increase
the merchant discount fee.
Other card-related fees could also be raised.
Seventy percent or more of commercial banks in
1985 charged an annual fee for MasterCard and
Visa accounts. 1 These annual fees could be increased to help generate higher revenue, and
additional institutions could implement such
fees. Changes of this kind would affect all card
holders.
A similarly pervasive effect would occur if a
fee for each transaction were charged by card
issuers. As of 1985 only about 3 percent of the
MasterCard and Visa issuers charged such fees. 6
With the exception of some gasoline company
credit card plans with enhancements, no retail
card issuers are known to be charging annual
fees or fees for each transaction. However, apart
from legal restrictions on fees that exist in a few
states, the main barriers to such a practice appear to be the force of competition and customary practice in the retail industry.
Some credit card issuers charge a fee when an
account balance exceeds the established credit
limit or when problems arise such as late payments or returned checks. Late charges were
levied in 1985 by 50 percent or more of commercial banks that issue MasterCard and Visa accounts. 7 By definition, convenience users typi-

The Economic Effects of Proposed Ceilings on Credit Card Rates

cally do not make late payments. Also,
convenience users are less likely to exceed established credit limits because, again by definition, they ordinarily do not carry a balance
forward from one billing period to the next.
Therefore, an increase in the prevalence of such
fees or in their average amount resulting from
more stringent rate ceilings would have a greater
effect on borrowers.
In addition to the price increases previously
described, banks might institute or raise fees for
cash advances on credit cards. Banks and retailers might establish or increase fees for processing credit card applications, replacing lost cards,
providing additional cards for an account, and
issuing monthly statements. Retailers might start
charging separately for services that had been
provided without charge, such as gift wrapping,
delivery, and alterations. Pricing these services
seems likely to affect users of bank cards as well
as of retail cards and convenience users as well
as borrowers.

Unpredictability of Adjustments
For several reasons, adjustments in credit card
availability and pricing that .would follow the
imposition of a restrictive nationwide rate ceiling
cannot be foreseen with precision. Card issuers
would be likely to adopt different policies depending on how they expected their customers to
respond, and additional shifts would occur once
those reactions became clear.
Adjustments in pricing and credit availability
would be subject to important constraints, including competition from other credit card issuers as well as regulations that limit pricing
changes in some states. A few credit card issuers
already have adapted to fairly stringent rate
ceilings at the state level, and might have little
additional adjustment to make. Issuers that operate under less restrictive state ceilings would
likely face greater pressures to make changes in
credit availability and pricing.
EVIDENCE OF THE EFFECTS OF CREDIT
CARD RATE RESTRICTIONS ON CONSUMERS
m

The preceding discussion described the potential
responses of card issuers to restrictive rate ceil-

9

ings and the possible consequences of such actions for consumers. Several studies conducted
during the past two decades have addressed
these issues empirically, investigating creditor
responses to differing interest rate restrictions at
the state level and evaluating the effects of such
reactions on consumers. These research results
provide valuable historical evidence that suggests some likely consequences of a national
credit card rate ceiling.

Effects on Credit Availability
One mayor conclusion of the empirical studies is
that restrictive rate ceilings for consumer credit
are closely associated with tighter lending standards. Most studies have concluded that higher
rate ceilings are associated with lower rates of
consumer loan rejection or with a larger percentage of loan defaults. 1 These findings suggest that
lenders extend credit to a broader range of credit
applicants when the rate of interest allowed on
their consumer loan portfolios is higher. Therefore, creditors are likely to apply more accommodative credit standards when the price of
credit is determined by market forces, and to use
stiffer loan criteria when regulations hold rates
below market-determined levels. As noted, not
all consumers are affected equally by lower interest rate ceilings. Given the criteria that credit
card issuers usually employ for determining
creditworthiness, lower-income families and
families headed by younger persons would seem
to be among those most likely to be denied credit
as a result of such ceilings.*

Effects on Availability of Bank
Credit Cards
A 1979 study by researchers at the Credit Research Center (CRC) at Purdue University is
particularly useful for examining the effects on
consumers of placing legal restrictions on credit
card rates. The CRC study surveyed consumers
and creditors in four states with different interest
rate ceilings." One portion of the study focused
on consumer use of credit cards, including the
effects of rate ceilings. Three states—Illinois.

10 Federal Reserve Bulletin • January 1987

S. Proportion of families with selected characteristics
that hold bank and retail credit cards in Arkansas
and three other states. 1979'

dmEShtt

r n n nnnw
tiotani*
Ufttfcaa «.40Q, r,
(.000-1.999
9,000-12^99
12.500-17.499....
17500-19,999 ....
20.000-24.999....
25.000-29,990....
10.000 or aon...
totefk—d

Less (hen 25
25-14
73 a r m
Ummhmtfk-4

0-4 grades
9-11 trades
Kfh school
••

»

foflffitkym ...

Holds beak
credit car*
Arkansas

If

ftfCMt

5
M
24
20
41
S5
52
01

M
17
22
30
40
52
57

U

M
10
37
40
10
21
17

19
42
51
47
42
a
u.

9
M
25
30
53
20

14
M
19
52
72
J9

Holds retail
cradkcari
Afkaasa*
1!

Louisiana, and Wisconsin—had relatively high
credit card rate ceilings; the fourth, Arkansas,
had an unusually low rate limit.
The CRC study found that the proportion of
consumers holding bank credit cards was substantially smaller in Arkansas than in the three
states with less restrictive interest rate ceilings.
Only 29 percent of tht families in Arkansas held
bank credit cards (table S). By contrast, 39
percent of families in the other three states held
such cards. These results suggest that more
restrictive rate ceilings were associated with
more limited availability of bank credit card
accounts.
Although this broad perspective on the effects
of controls on credit card rates is helpful, it does
not show whether specific consumer groups are
more likely than others to be affected by a
national ceiling on credit card rates. To examine
this issue more closely, bank credit card holding
was compared according to family income, age
of family head, and education for residents of
Arkansas and of the three other states (table S).
In most categories, a significantly smaller proportion of families held bank credit cards in
Arkansas than in states witli.less restrictive
credit card rate ceilings.
Further analysis of the CRC survey data using
multivariate procedures suggests four main conclusions:" (1) In all four states, the probability
that a family held a bank credit card rose as
family income, age, and education of the family
head increased. (2) Lower* and lower-middle
income families in Arkansas, the state with the
most restrictive rate ceiling, were less likely to
hold bank cards than were equally endowed
families in the other states. (3) Higher-income
families in Arkansas were as likely to hold bank
credit cards as were higher-income families in
states with less restrictive rate ceilings. (4) Overall. families residing in Arkansas were significantly less likely to hold bank credit cards than
were families living in one of the three states with
less restrictive rate ceilings. In sum, these findings suggest that tight ceilings on credit card
interest rates are more likely to result in reduced
availability of bpnk credit card accounts for
lower- and lowemniddle income families than for
higher-income families.
Furthermore, a study of the credit card market
in New York State supported the CRC evidence

24
40
5)
*9
70
13
71
as

29
JO
4)
55
<4
74
SO
o

»

10
71
«7
53
40,

33
•3
70
<9
59
40
34

19
10
05
CO
00
01

34
47
60
<e
S2
Si

to

1. Tht survey cevtrvd 1572 persons. The four m u > is the study
aad tbt another of respondeat! ia cadi i m Arkansas. 717: Wiscoasia. 1.000; DUaob. 1.030; aad Lou islam. 749. Ail surveys were
conducted ia penoa between January 6 aad Juae 12.1979.
2. For calendar year 1971. The Median incoaie at U.S. fimiii«i ia
1971 was SI5.000.
Soiiao. William C. Dunkelheti and others. "CKC 19" Consumer
Financial Survey." Monopaph 22 (Purdue University. Knanirt
Graduate School of Hiasasaieal. Credit Rescarck Center. 1*11.

about the likely effects of credit card rate ceilings
on bank credit card availability.12 As previously
discussed, increases in the minimum acceptable
point score needed to qualify for credit cards are
one way that card issuers might respond to the
imposition of more restrictive rate ceilings for
credit cards. In the New York study, the credit
scoring system of a large bank credit card issuer
and actual data for credit card account holders
were used to determine the percentage of credit
card applicants that would be rejected if credit
standards were tightened.
Table 6 shows the result of successive fivepoint increases in the minimum qualifying credit
score. Raising the minimum score from 19 points
to 24 points would have prevented about 2 percent of the bank card holders from obtaining the
credit cards they held. If the minimum qualifying

The Economic Effects of Proposed Ceilings on Credit Card Rates

11

6. Bank credit card holders rejected aAer simulated increases in the minimum acceptable credit score, by
selected scores and income levels'
Percent
Income of rejected card holders (dollar*)1
Increase in the etininttuB acceptable credit score1

AS
card
notocn
2
7
IS
M

MEMO: Percent of total sample of card holder*

AO
income
level*

Below
17.500

Below
SIO.OOO

Below
SIJ.QOO

100
MO
100
100

M
30
»
19

19
Ji
59
42

100
B
77
(0

100
It
91
r

100

9

17

42

t»

DCK7W
S20.000

1. Simulation uses the credit-iconnf model of • luge bonk card
itsucr and ihe characteristics of lb* actual holders of the issuer's
credit card.
2. Minimum acceptable credit tcore initially set at 19 points.

J. Income i* far 197). The median income of U.S. familiet in 197}
was S 10.300.
Souaci. Robert P. Shay and William C. Dunkclberf. "Retail Store
Credit Card U>e in New York." Studies in Consumer Credit 4
(Columbia University, Graduate School of Business. 1973), p. 33.

credit score were raised further to 29 points, then
the proportion of card holders that would have
failed to qualify for credit cards would have
increased from 2 percent to about 7 percent.
As expected, the effect of credit rationing, as
simulated in this example, differs according to
income level. Eighty-nine percent of those rejected when the cutoff is set at 24 points have
incomes below $7,500, although that income
group accounts for only 9 percent of the card
holders. No rejected applicant earned more than
$15,000 (that is, as table 6 shows, 100 percent
had incomes below that level). At the 39-point
cutoff, 13 percent of rejected applicants earned
$20,000 or more. But even though the raising of
the minimum acceptable score adversely affects
some higher-income card holders, lower-income
card holders still bear the brunt of the decrease in
credit availability. When the minimum acceptable score is raised to 24 points, 16 percent of
those with incomes under $7,500 are rejected,
but only 2 percent of those under $20,000 (not
shown in the table). At a score of 39, the comparable proportions of rejections are 77 percent and
46 percent.

it sources would be available to consumers?
Analysis of the' data collected in the CRC study
suggests that consumers in a constrained market
substitute sales credit, such as retail store cards,
for cash credit, such as bank credit cards.
The CRC study provides information on holdings of retail store cards as well as bank credit
cards in states with widely differing rate restrictions (table 5). Three-fifths of all families held
retail store cards in Arkansas, slightly higher
than the share that held such cards in the three
states with less restrictive interest rate ceilings.
In contrast, as already discussed, the fraction of
Arkansas families that held bank credit cards
was significantly smaller than the share of families with such cards living in the other states.
These findings are consistent with the expected effects of rate ceilings. Retailers in Arkansas
seem to have been able to maintain credit availability by compensating for lower finance charge
revenue with increases in some merchandise
prices according to comparisons of prices in
Arkansas with those in surrounding states where
rate ceilings were higher.11 Major appliances
were found to cost about 3 to 8 percent more in
Arkansas—nearly 5 percent more on average—
than in neighboring states.
Further evidence that product prices might
rise if a federally mandated ceiling on credit card
rates were adopted is contained in the CRC
study. Bank credit card issuers in Arkansas were
found to charge retailers merchant discount fees
higher than those charged in the states with less

Effects on Availability of Retail Store
Credit Cards ai^d on Product Prices
If, as indicated, a federally mandated credit card
rate ceiling is likely to result in reduced access to
bank credit card accounts, what alternative cred\

1'

."ederal Reserve Bulletin • January 1987

restrictive rate ceilings. As with other costs,
retailers would be expected to offset these higher
fees by increasing product prices. One consequence is that, by paying higher retail prices,
consumers who do not use credit cards might
subsidize the cost of providing credit card services. Because lower-income families, who have
limited access to credit, are heavily represented
in the group that purchases products exclusively
by using cash, a national credit card rate ceiling
might impinge more on this group of consumers
than on others.14
indeed, under nationwide rate ceilings there
might be greater scope for use of merchant
discount fees by banks to offset decreases in
revenues due to binding rate limitations. Historically, competition for merchant business by
banks that operated from states with high rate
ceilings, or with none, probably placed some
restraint on the ability of banks that operated
from states with low rate ceilings to raise merchant discount fees. However, imposition of a
nationwide rate ceiling probably would diminish
this type of competition. Banks operating from
states with relatively high rate limits might, under a lower nationwide ceiling, raise merchant
discount fees to offset any reduction in revenues.
In the absence of other significant differences, all
banks would then be under equal pressure to rely
on higher merchant discount fees as a revenue
source. If such fees increased, retailers would be
likely to compensate by raising some prices.

CONCLUSIONS

Under current patterns of credit card use, about
32 percent of all families incur credit card finance
charges and would benefit initially from a federally mandated reduction in credit card interest
rates. However, the record of credit card profitability since 1972 suggests that tight rate ceilings
such as those proposed in recent legislation
would create intense pressures for cost reduc-

tions and revenue increases, actions that seem
likely to erode some of the benefits to borrowers
and impose costs on other consumers.
Several possible responses by issuers to restrictive rate regulations can be foreseen, but it is
difficult to predict which ones would be pursued.
In an effort to cut expenses, card issuers could
tighten credit standards for new credit card applicants—an action that would especially affect
lower-income families, who typically have limited access to other sources of credit. Studies have
documented the occurrence of credit rationing in
response to tight rate regulation for credit cards
and more generally for other kinds of consumer
credit. Card issuers could also increase nonrate
prices for credit card services in order to offset
reduced finance charges. Some of these actions—such as initiating or increasing annual
fees, charges for each transaction, and levying
fees for particular services to account holderswould impose costs on all credit card users. The
effects of other repricing measures, such as curtailing the grace period, would be concentrated
among convenience users, many of whom could
no longer avoid paying finance charges. Still
other changes in credit card pricing would fall
mainly on borrowers. Such actions include
charging penalty fees for late payments and for
exceeding credit limits.
Finally, some adverse consequences of a nationwide ceiling on credit card rates could be felt
even by those consumers who do not use credit
cards. Retailers might increase some merchandise prices—either to help offset reduced finance
charge revenue on retailer credit card plans or as
a result of higher merchant discount fees. Research evidence indicates that restrictive ceilings
on rates are associated with significantly higher
retail prices for some types of merchandise.
Higher retail prices could mean that customers
who usually pay in cash—including lower-income families who cannot obtain credit cards—
would subsidize buyers who use credit card
services.
•

The Economic Effects of Proposed Ceilings on Credit Card Rates

FOOTNOTES

1. "Functional Cost Analysis: 1915 Average Banks."
Based on Data Furnished by Participating Banks in Twelve
Federal Reserve Districts (Federal Reserve Bank of New
York, n.d.) and the same document for each of the years
1972—84.
2. Retailers presumably would not continue to offer credit
cards unless the profits from additional merchandise sales
facilitated by credit card plans offset the losses on credit card
operations alone. National Retail Merchants Association,
"Economic Characteristics of Department Store Credit"
(1969). p. 53; National Retail Merchants Association. "Economic Characteristics of Retail Store Credit" (1986). p. 21;
Robert P. Shay and William C. Dunkelberg, "Retail Store
Credit Card Use in New York," Studies in Consumer Credit
4 (Columbia University, Graduate School of Business, 1975),
pp. 72-80.
3. The estimates were derived by assuming that lenders
would have' continued to provide, and that credit card users
would have continued to use, exactly the same dollar
amounts of credit card services even though the lower rate
ceilings were in effect. If forced to operate under more
restrictive rate ceilings, bank credit card issuers undoubtedly
would take steps to boost revenues and cut costs. But the
purpose of these estimates is to show how much the rate
regulations would reduce profits, in the absence of any other
changes, in order to gauge the pressures on issuers of bank
credit cards to make offsetting adjustments.
4. In 1985 approximately 79 percent of commercial banks
responding to a survey allowed a grace period avenging
approximately 27 days. See American Bankers Association,
19&6 Retail Bank Credit Report, table 120. p. 94.
5. American Bankers Association, 1986 Retail Bank Credit
Report. table 107. p. 89.
6. Ibid., table 112. p. 92.
7. Ibid.
8. Douglas F. Greer, "Rate Ceilings and Loan Turndowns," Journal of Finance . vol. 30 (December 1975), pp.

13

1376-83. Also, consumer survey d a u indicate that in a state
with a low interest rate ceiling (Arkansas), a higher proportion of consumers reported being rejected for consumer
credit compared with consumers residing in states with less
restrictive rate ceilings. See Richard Peterson and Gregory
Falls. "Impact of a Ten Percent Usury Ceiling: Empirical
Evidence," Working Paper 40 (Purdue University. Krunert
Graduate School of Management. Credit Research Center,
1981).
Robert P. Shay, "Factors Affecting Price. Volume and
Credit Risk in the Consumer Finance Industry," Journal of
Finance, vol. 25 (May 1970), pp. 503-15; Management Analysis Center. "A Study of Bank Credit Card Profitability for
Banks Operating in the States of California and Washington"
(Palo Alto. Calif.. June I, 1977). p. 73.
9. William C. Dunkelberg, "An Analysis of the Impact of
Rate Regulation in the Consumer Credit Industry," in National Commission on Consumer Finance: Technical Studies,
vol. 6. (Government Printing Office. 1973). pp. 17-20.
10. William C. Dunkelberg and others, "CRC 1979 Consumer Financial Survey," Monograph 22 (Purdue University.
Krannert Graduate School of Management. Credit Research
Center, 1981).
11. Glenn B. Canner and lames T. Fergus. The Effects of
Proposed Credit Card Interest Rate Ceilints on Consumers
and Creditors, Staff Studies (Board of Governors of the
Federal Reserve System), forthcoming.
12. Shay and Dunkelberg. "Retail Store Credit Card Use
in New York." pp. 55-56.
13. The products most likely to be affected are those that
usually arc purchased with credit cards—large durable goods
especially. Sec Gene C. Lynch, "Consumer Credit at Ten
Percent Simple: The Arkansas Case" (University of Arkansas, College of Business, 1969).
14. Of the families with incomes below $5,000 in 1982,84
percent had no outstanding installment debt when interviewed in 1983. In contrast, only 53 percent of the families
with incomes above $50,000 had no installment debt. Robert
B. Avery and others, "Survey of Consumer Finances, 1983:
A Second Report." FEDERAL RESERVE BULLETIN, vol. 70
(December 1984), table 4, p. 860.