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BUSINESS AND BANKING PROSPECTS FOR 1949
address by
KARL R. BOPP
Vice President, Federal Reserve Bank of Philadelphia
before the
FINANCIAL ANALYSTS
Homestead Restaurant, Phila., Pa* - January 6, 1949

Introduction
1.

Have no communion with burning bush*

2*

Beginning of year statements
"Business is just aa changeable and unpredictable as the
weather* No sooner are the skies clearing and the winds
stilled when we read the morning weather forecast - in­
creasing cloudiness today, with snow beginning late tonight;
cloudy and colder tomorrow.
"By tomorrow the snowstorm blowing in from the northwest
may be joined by another blowing in from the Atlantic. Or
both may be precipitated into rain by unexpected southerly
winds.
"In like manner the elements that make up our business
climete are always changing* About the only thing we can
be sure of is that tomorrow will be different. How much
different we do not know, nor whether it will be better
or worse."

3*

Text:

"I have been faithful to thee, Cynara, in my fashion."
- Ernest Dowson

Meaning depends on emphasis.

I.

Is the boom running out?
A.

How near is closer?

B.

Postwar adjustments




-

year 2000

1.

Demobilization - reconversion
reduced Governmental expenditures

2.

The fall of 1946 - sharp break in stock prices
- implication for business expansion

- a -

3«

The first half of 1947 - weakness in non-durables
Inventories appeared excessive - shazp break in
Consumer resistance said to be high

C.

4«

First quarter 1948 - February break in farm prices
Large Treasury cash surplus

5.

Summer 1948 - bumper crops

6.

November-December - slump in retail sales

Interpretations of why we rode through these readjustments
1.

Extraordinary strength of inflationary forces
(a)
(b)
(c)
(d)
(e)

2.

Readjustments reflect basic weakness - we have been
saved only by fortuitous shots in the arm
(a)
(b)
(c)
(d)
(e)
(f)

D.




Large backlog demands and liquid assets
Ready availability of credit at low rates
Non-resistant wage policies
Government spending
Foreign demand

End of 1945 - business inventories
All of 1946 - rapid increase in equipment and construction*
Rapid increase in consumer durable goods.
Spring of 1947 - net exports
Sumner of 1947 - strategic coal wage increase
Fall of 1947 - short corn crop
Cashing Veterans1 leave bonds
1948 - EB P
Larger defense
Reduction in personal taxes

At any rate we have had inflation
1939 - October 1948
Consumer prices
Wholesale
"
Weekly factory earnings
Corporate
profits (after tax)
Net incone of faxm propr.

/ 75*
/ 120
/ 126

/
/

300
320

- 3 E.

Why hasn't more been done about inflation?
1.

Great increase in standard of living
Since 1939
19U
Since 1939 because we are fully employed
Since 1944 because we are producing civilian goods

2.

Increases widely distributed
Not equally - some ^ proportion of total but T

absolutely

Very few, not politically powerful, have had decreases
in real income
3.

II.

iear of deflation

Indications of weakness - the case for early recession
A.

Raymond Rodgers'

"Why Slump?"

1.

Record harvest

2.

Retail sales have stopped climbing - "real" volume
(a)
(b)
(c)
(d)
(e)

3.

Household appliances
washing machines
Men's suits
Women's wear
Shoes
Used cars

Inventories can't go much higher
(a)
(*)
(c)
(a)
(e)

(FRB Chicago jewelry
entertainment
drugs
shoes
men's clothing
radios
auto accessories dept.)

Cotton
Stainless steel
Hardwood lumber
Secondary brass and aluminum
Some vegetable oils

Export boom off

B.

5«

Housing boom weakening

6.

Increase in saving - residual item

Impressive list - reason for pause




Before we are convinced, let us take a systematic look at
expenditure and production prospects

- 4 -

III.

Expenditure and production prospects
(Memo)

IV.

V.

Wherein does post-War II differ from I?
A.

Public versus private debt
Availability of funds for expansion

B.

Preparedness and armament
Boom superimposed upon restocking boom

C.

Greater concern for full employment

Implications for banks
Over-all versus shifts




DISTRIBUTION OF GROSS NATIONAL PRODUCT FOR SELECTED PERIODS

(Percentage of total by types of expenditures)

1948,
third
quar­
ter

1946,
first
quar­
ter

1944

1939

1929

Government purchases of goods and services . 14.7

17.9

45.5

14.4

8.2

8.7
6*1

13.4
4.6

41.9
3.5

5.7
8.7

1.3
6.9

15.2

10.9

3.0

10.0

15.2

5.8
8.4
1.1

3.7
4.5
2.7

1.1
2.5
- .6

4.4
5.1
.5

7.5
6.2
1.5

- ItP

1*9

t7

Type of expenditure

Change in farm and nonfarm inventories •

— *1
» J2i£

69.8

52.5

74.6

75.9

9.2
Nondurable g o o d s ............. . • • 40.2
Services • • • • • • • • • • • • • • • • 20.3

6.2
42.2
21.3

3.2
31.8
17.5

7.4
39.0
28.2

9.0
36.4
30.5

100.0

100.0

100.0

100.0

100.0

255.9

196.1

212.2

90.4

103.8

Personal consumption expenditures . ,

Gross national product, total:




Annual Bates
Billions $




GROSS NATIONAL PRODUCT

Annual Bates
Billions ^