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rADULT EDUCATION IN BANKING

ADDRESS BY
JOSEPH A. BRODERICK

COMMENCEMENT EXERCISES - 200 CHAPTERS
AMERICAN INSTITUTE OF BANKING

BROADCAST - WASHINGTON, D. C.
Wednesday, September 9, 1936 - 10:30 P.

ADULT EDUCATION IN BANKING

I am glad to have this opportunity of speaking to my fellow members of the American Institute of Banking, an organization of which
1

have had the privilege of membership for over twenty-eight years.
Started by a mere handful of bank clerks who believed in the

banking profession, its future and its opportunities for service, the
Institute has grown to a membership of over 55,000.

It provides sys-

tematic, intelligent and comprehensive courses of studies of the functions, mechanics and fundamental principles of banking and economics.
It ha3 widened the scope of its work to embrace every branch of banking activities and is the most powerful and effective school of constructive banking thought in the country today.
To the group of founders, to the willing workers who carried on
m

the early days with limited means, to the excellent educational

directors the Institute has been fortunate in having to arrange and
direct our studies and activities, and to good old "Uncle George"
Allen, our guide and director in the early days, we owe a lasting debt
of

gratitude.

Their reward and satisfaction must come in a realiza-

tion that their contribution has been

one of real value to the bank-

ing profession and to the country; that our progress has been due
largely to their unselfish service, to their courage, patience and
Persistence, often under discouraging circumstances, and to their
vision and belief that the soundness of our banks and the future of
our profession depended upon the proper and systematic training of

24938

bank men, in order to fit them for their responsibilities in the operation of our banking institutions.
Our students have been drawn from all classes: young men with
Public and high school education and men with college degrees; all
determined to take full advantage of every course of study which would
help them to understand fully their profession and better fit them to
Perform their duties and assume responsibilities.

The great lesson

the Institute taught its students was to focus their attention on
fundamentals, to think straight and face the facts courageously.

In my forty years in the banking profession each year has been
intere

^
an

sting one.

I have been, and still am, a student of banking,

d it is as a student of the American Institute of Banking that I am

expressing rny personal views this evening.

The Changing Era
The Institute has lived during a rapidly changing era and has
i'ough its courses recognized the importance and necessity of constant
C0

*prehensive studies, to enable its members to understand the changes.
Let us briefly refer to the period of, say, the last thirty years,

^ e members of the Institute have seen That the genius and progressive spirit of the American people
ha

^e kept this country in the forefront in new industries and inven-

tions;

-3-

A rise in the sense of social responsibility in every walk of
life;
Changes in every line of business activity, brought about through
scientific modernization and management, inventions, labor-saving
machinery and other devices, and by improvement in business, technical
education and research methods;
A marked increase in the utilization of electrical machinery and
of water and electric power, vitally affecting every industrial and
human endeavor;
The amazing growth in the automobile industry, influencing the
iife and habits of a large percentage of our people; the development
°f

mass

Production; the consolidation of smaller units into huge cor-

porate enterprises; the spread and effect of the large nation-wide
c

ha.in store corporations;
The effect on agriculture of labor-saving devices and improved

harvesting methods and the development of irrigation projects;
Improvements in the field of transportation and communication;
f

aster and more comfortable train service; bus and motor truck lines,

facilitating movement of passengers and freight; aeroplanes and dirigibles i n national and international trade; wire and wireless telephone
'Und

tel

egraph services, embracing land and sea throughout the world;

mail service, speeding business by rapid letter delivery.
Our members have witnessed the rise also of the motion and sound
Picture industry, bringing amusement and stage to every hamlet;

-4-

The introduction and development of the radio, which has brought
the current news of the world into every home and which has become a
Powerful force in education, advertising and amusement.
Our members are seeing at present a new industry in the making •f i-i
e air conditioning of commercial establishments, homes, offices and
drains, which will bring better working conditions and comfort to the
nation.
This has been an age of tremendous progress, even though accompanied by the destructive forces of the Groat War, the effects of
which are still being felt in ovory section of the world.
In banking, during this period our members saw many basic changes,
the oarly days each bank was individual in operation and sufficient
^to itself.
Ostein.
in

ab

Every fall saw a currency.shortage due to the inelastic

The crisis of 1907 resulted in a thorough study of the bank-

S system.

The Aldrich Commission recommendations were not accept-

lo to the people, but from the further study, the Federal Reserve

Astern was evolved and its operation begun in 1914 shortly after the
°utbreak of the World War.
Our members saw the temporary use of the Aldrich-Vreeland cura c y ; great business activity, due to war orders; large foreign loans;
th

e gradual expansion of Federal Reserve bank facilities; our entry

x

*to the World War and the consequent heavy governmental borrowings

and war-time taxes.
After the war they were especially concerned by the effects of

the war and post-war speculation; the resulting high money rates; the
deflation in commodities and securities; the inventory and trade
crisis in the early twenties, which resulted eventually in a change
in

the method of commercial borrowings by corporations; and heavy

gold imports.
During the period 1924-1929 they saw the development of the speculative craze, which culminated in the stock market crash in the fall
1929; thereafter the crisis gradually widened; in 1931 four important countries left the gold standard; fear and loss of confidence
gradually spread throughout this country and despite the bank and governmental efforts to assist banking institutions to cany on, conditions steadily grow worse.

In the early months of 1935 bank holidays

v

<ere declared in many States and the crisis finally compelled the

declaration of a nation-wide holiday in March, 1955.
Subsequent developments, you are familiar with.

They have been

the subject of continuous study and discussion.
I have briefly recalled these events during the life of our Institute in order to emphasise how great and how rapid have been the
changes within our immediate knowledge and experience, and therefore
hov/

important it is for the banking fraternity to continue the work

inaugurated by the Institute - work that is primarily educational in
aiding us better to understand the forces with which we are surrounded
in thy world today and how to meet them intelligently and constructively.

-6-

Education
Knowledge is logical truth, or the agreement of the mind with an
°b,ject. We all are in search for truth.

We desire knowledge.

There are many definitions of the word "Education", but one that
T

came across in my early days appeals to me very strongly, namely:
"Education is a prolongation of the
curiosities of youth."
y

ou know that a child is an eternal question-box.

Wa

Even before a child

lks, its quest for knowledge is shown by its desire to take toys

a

Part to see what they are made of. When a child first learns to talk,

the first question is - "How does this work, Daddy?"
question is:
ear

"Why is this done this way?"

Later on, the

For several years in the

ly life of the child, the fond parent is required to refer to the

eri

cyclopaedia frequently to answer the many and varied questions.
The child learns to play fairly - how to take defeat gamely and

1 to

win graciously.

He plays hard but hits clean and without malice.

The child and the student learn early the principles of good sportsmans

hip.

These traits of youth should not be forgotten in manhood.

The

G

Vernal quest for knowledge, truth and fair-play should continue

through life.
Man not only wishes to know, but wishes to know why.

His search

the reason, the cause or the principle establishes man's desire
to

know scientifically.

We learn by observing and experimenting.

study facts and what others have done and are doing under similar

We

-7circumstances.

That is research.

The value of education can only be measured by the intelligent
use to which it is put.

Book learning or ability to memorize is in

itself only of passing value.
to

Education is intended to enable you

acquire basic facts, encourage industry in study and develop initi-

ative and imagination.

Through intelligent and systematic direction

your attention is focused on fundamentals.

Education is acquired only

through long, painstaking and consistent effort and work.
The object of education is to have a broad basic understanding,
which will enable you to analyze thoroughly, to weigh opinions, arguments and views before accepting them. Knowledge is power, but the
ability to think straight, fairly and clearly is a priceless possession.
Do

your own thinking.
There is an old saying that there is no substitute for knowledge

seasoned by experience.

Keep in mind, however, that you will lose the

*'eal benefit of your studies if you permit your thought to be swayed
m

®rely by the utterances of those who are great in reputation or gifted

^

oratory. You must rely always on your own individual analysis.

Study both sides of every important question; often apparent differences of opinion, when examined and studied, are really differences
in

Phraseology.

Do not dismiss ideas, plans or suggestions without

study and analysis simply because the proposer may be actuated primarby selfish or personal motives.

Such motives are quite natural

a^d usual, and persons actuated by them may, and often do, have

-8me

ritorious ideas.

Your quest is for truth.

Keep your mind on this

goal.
To be successful, a banker must sincerely believe in his work
profession.

To discuss banking intelligently, he must understand

ey

ery branch of banking activities, its practices, policies, prin-

Cl

Ples, his duty to depositors, to his community, to other banks, and

to

stockholders, and the high standard of ethical conduct so necessary

foi>

good banking.

The wise bank man, to be prepared adequately, will

take full advantage of the Institute courses and support Institute
ac

Uvities.

It is the real school for training bankers.

So many basic changes have taken place in the business world and
lri

81

bank law and practice in recent years that there is a growing neces-

ty for intensive and intelligent study on the part of all bankers and young alike - of their new opportunities and responsibilities.
It is a basic truth that no human being knows everything, and no

human being can know everything.

This should be a source of encour-

a

gement to the young student, and a source of constant admonition to

th

e banker who feels that, in his years of service, he has learned so

^ch that there is nothing further for him to learn.
to

When a man comes

such state of mind he is in a sad position - to himself and to his

immunity.

Comments and Suggestions
Law can neither insure good management nor is it a substitute for
Successful operation will always depend upon competent experienced

management, fair dealing, the proper sense of trusteeship, credit
sense and skill.

Competition in the banking business should be in

f

'he quality of service, not in the degree of laxity.

Sharp practices

are not conducive to lasting and mutually satisfactory relationships.
A

bank has a right to undertake fair risks with the expectation of

fair profits, but undue speculative risks actuated primarily by an
excessive profit incentive are never justified where the depositors'
funds are involved.
ness is to

Over a period income must exceed outgo, if a busi-

succeed. A bank is no exception to this rule. However, the

n

ced or desire for higher earnings has never justified inferior invest-

ments.

Research
Every informed student will agree, I am sure, that banking must
adjust its operations and ideas to changing conditions.

Through excel-

ent research departments, industry is constantly studying economic
c

°nditions, the changing styles and requirements, new methods and

machinery, cost trends and markets, and every other factor affecting
likely to affect its business - all for the purpose of meeting a
demand or creating a demand for its products and also to determine in
^hat direction its business is headed.

Should not bankers be equally

terested in all the factors affecting the trends in their business?
inkers are more fully alive today than ever before to the importance
of

acquiring knowledge and applying it practically through intelligent

and enlightened leadership.

-10At the suggestion of the Reserve City Bankers Association which
Is

sponsoring this type of study, a Commission for the Study of the

inking Structure was appointed by the New York State Bankers Association in 1954 and the experiences during the depression were made the
basis of a factual study by that Commission.

The results of this

study aroused such widespread interest that thirty other State organnations are contemplating similar studies.
The belief exists that a scientific analysis of banking problems
b

y bankers in the individual States, acting under Committees of their

ow

n choosing, will prove an effective way of improving the character
quality of banks' services to their communities.

fer

Conditions dif-

in each State, hence the program to be devised should be the best

fitted to meet the respective needs.
It is a fine "Know thyself" and know-thy-business movement.

This

fype of work deserves the cooperation and support of the Institute.
Tn
iU

my mind the success of the movement depends upon making it a con-

tinuous and impartial study, with the scope broadened from time to
time, its advance and success depend upon the sincerity of those in
charge and their realization of the social and public responsibilities
of

bankers; personalities should be merged, with no thought of personal

c

^edit, power or advantage.
In a study of the banking structure it will be well to consider

th

e following points:

are the needs of the community such as to re-

tire fully equipped bank offices and large staffs where the demand

-11is principally for deposit and paying facilities?
a

is it necessary for

U such banking offices to retain loan and investment facilities?

and should the Iowa bank office idea be applied?

(i.e. establishing

offices providing banking facilities for those communities not served
b

y local full-fledged banks.)

The question of a reasonable and prac-

ticable system of branch banking should be studied, especially in
those States where such a system appears desirable or necessary.
th

ha

In

is study the Committee constantly will have to consider, on one

nd, the question of public need for banking facilities and, on the

other, the soundness and safety of the means to be provided.
Changes .in the importance of various banking functions likewise
r

squire constant study.

Practically non-existent.

The note issue function of banks has become
The deposit function, with a very fine

X

ine of demarkation between demand and time, or savings, funds, is

c

learly in need of clarification.

The discount function has changed

Materially in importance through the changing method of financing
business; the process has been a gradual one.
ln

The principal invest-

g function of banks is gradually becoming one of securities rather

than of loans.

This trend and the means of analyzing securities be-

fore purchase are vital ones for our smaller institutions.

Public

fin

nance is another question that needs thorough study on the part of
bank men.

Taxation measures and methods not only affect the in-

dividual banker but the entire monetary and economic condition of the
country.

*

-12Marked improvements in the relation of banks with governmental
agencies have been shown during the past few years as a result of the
helpful attitude of committees of the American Bankers Association
and the Reserve City Bankers Association, which has been extremely
valuable to governmental agcncies charged with the performance of certain duties affecting bankers.

This experience has shown the neces-

sity of further efforts in the same direction.

Because of their

knowledge of the practical operation and effects of supervisory and
regulatory methods, bankers may be extremely helpful in shaping the
rules, regulations and even the laws under which banks are to operate.
Successful bankers must be students of psychology and know how to
Promote better relations with the public.
like people.

They must know people and

They must be frank with the public.

Marked advances

have been made during the past few years in public education through
addresses at meetings and over the radio, and through forums and newsPaper articles.
It is highly important that the public know what the real functions of banking are and what services banks are in a position to
°ffer.

There is room and opportunity for great progress in the de-

velopment of this excellent work.

I believe in the banking profession and its future; I have confidence that through public spirited cooperation of all interested
Parties our banking structure will be properly improved and strengthened;

-13also that the present functions and practices will be adjusted to
fully meet, as occasion may require, the changing needs of our people.
My faith is in the youth of the country and its ability to solve
or help solve our problems and questions; not the youth that is
measured by age, but the youth in the mind and spirit of our people;
the youthful influence that brings vigor and enthusiasm to our thoughts,
actions and ideals; the resourceful spirit that has the will to do and
accomplish, and refuses to be discouraged by obstacles, misunderstandings, or even depressions, which, on the contrary, spurs them on to
greater effort; the spirit that is more interested in worth-while accomplishments in the interest of our country rather than in personal
advantages or prerogatives; the youthful mind with the fertile ideas
which are seasoned by research and experience; the open mind that
refuses to be hemmed-in in the study of important questions, but seeks
fundamental and basic facts and the truth; the open mind that has
learned the proper spirit of fair play - that preserves independence
of thought and refuses to be a blind follower of tradition and personal interest; the mind that does not lose its perspective, but retains its initiative and vision - that is willing to accept responsibility and has the courage to express its views; the mind that is ruled
by fact and reason, that believes in cooperative effort, and is not
easily swayed by emotion; the mind that is seasoned by hard work and
Practical experience - welcomes criticism for its constructive possibilities; the mind that is tolerant, sincere and sympathetic in its

-14approach, thorough and fair in analysis and study, steadfast in principle and conviction and uses good old-fashioned common sense in conclusions; the mind with the ability to reason and think, which is
not deterred by fear or timidity but has the courage to speak frankly
and effectively; the mind that is interested in this country of ours
a

na its people above everything else, that respects and practices the

Golden Rule and believes in the principle of live and let live,
rather than that of the survival of the fittest.
Fellow members, this reflects the spirit and inspiration which
has been the most powerful force for good in our country's development,
*nd will continue to light the way for the future, in which opportunities are greater than ever before. Not only have I deep faith in the
future of our country and in the unbounded opportunities before us,
b

nt I am more certain than ever that through our Institute many doors

01

individual opportunity will stand open, but above all through the

Perpetuation of its work and adherence to the ideals it has represented
W

H 1 come immeasurable benefits to the banking fraternity and to the

entire nation.
Dr. Stonier, I appreciate greatly this opportunity of speaking to
m

y fellow members.