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THE
ECONOMY
___ IN 1974

REMARKS BY

John J. Balles
PRESIDENT
FEDERAL RESERVE BANK
OF SAN FRANCISCO

Metropolitan Club
San Francisco, California
February 5, 1974







33

John J. Balles

I am glad to have the opportunity to share with
you my thoughts about the business outlook.
The times ahead may be difficult, but they
should be less trying if we understand just
where we are and plot our course accordingly.
A number of things have gone wrong with the
U.S. economy during the past several years,
but I would be remiss if I failed to point out
that a number of things have also gone right
during this phenomenal boom period. The
economy has grown almost 14 percent in size,
in real terms, since the New Economic Policy
burst on the scene in August 1971. The number
of workers in our factories, offices and farms
has increased over 8 percent— the greatest
accomplishment in this respect since the
postwar demobilization period of 1945-47.
In other words, policymakers have done what
they set out to do— that is, stimulate the
economy to supply the goods and services




(and jobs) required by the rapid growth of
the working-age population.
But the overall record of accomplishment has
been badly marred by an inflation problem
that has left most of us groping for descriptive
adjectives. Part of the inflation problem is
beyond human control. We can't do much
about the fact that, in 1972, the worldwide
grain crop declined for the first time in modern
history, causing mammoth food shortages
abroad. Part of the inflation problem also is
largely beyond the control of domestic policy­
makers. We can't do much about the fact that,
in 1973, all of the economies of the developed
world boomed at the same time, placing
severe pressures on industrial prices.
Worldwide demand for food and industrial
commodities increased sharply in those
sectors where the U.S. is the major source of
supply. And with the dollar as much as 20
percent cheaper than it was several years
ago, purchases of such American products
took off like a rocket, rising almost 50 percent
in the past year alone. This development
caused a vast improvement in our balance of
payments, but it also generated extra
difficulties for prices on the domestic front.
Energy Crisis
As of early fall, the inflation problem appeared
difficult but not insurmountable, especially in
view of the lessening demand pressures that
were already making themselves felt in such
industries as housing and autos. But then a
new development occurred— the longexpected energy crisis— partly but not entirely
because of the Arab oil embargo. We should
note that a shortage of refining, shipping and
port capacity would probably have brought
on a crisis in fairly short order even if Arab oil
had remained available. As the crisis mounted
in November and December, wholesale prices



jumped sharply above year-ago levels— 65
percent higher for the overall fuel category
and 125 percent higher for refined petroleum
products alone. The average price of our oil
imports rose from $2.75 per barrel in the first
quarter of the year to over $5.00 in November,
and the situation apparently has worsened
since then.
The oil shortage obviously has given us a
severe setback in our struggle against inflation.
The more important question, however,
concerns its impact on production and em­
ployment. An embargo-created cutback in
imported petroleum of 2.7 million barrels per
day amounts to a shortfall of more than 14
percent from estimated petroleum demand.
Only a small part of this shortfall can be made
up this year by increased domestic output or
by substitution of other fuels. In the short
run, there are only limited possibilities for
substituting fuels or altering production
techniques to reduce industry's dependence
on petroleum. The Administration's conserva­
tion program therefore is aimed at econo­
mizing end-product uses, especially in the
consumer sector, in order to ensure adequate
fuel supplies for basic industry.
Most observers expect that the embargo will
be lifted sometime in the next several months,
thereby easing the immediate shortage. In the
meantime, we'll all have to put up with a
great deal of inconvenience. We'll be getting
up earlier, driving more slowly (frequently in
car pools and buses), and living and working
sometimes in chilly, dimly lit rooms. But in­
convenience should not be equated with
economic dislocation. Many industries surely
will be injured by the shortage— every one of
us can think of a half-dozen examples off the
top of our heads— but the overall dislocation
should be little if any greater than that imposed
by the discipline of the market year after year.



Many adjustments, some of them too long
delayed, will eventually have to be made to
the long-run changes in the availability and
price of energy supplies, but we can count on
the resilient American economy to accomplish
this with a minimum of strain. To begin with,
we can expect to see a gradual increase in the
domestic output of crude oil, a shift by
electric utilities to greater reliance on coal,
a shift by auto manufacturers to
increased small-car production, and so on
down the list.
National Outlook

But what does this mean for the economy in
1974? The question was difficult enough to
answer prior to the onset of the crisis, because
of the many uncertainties surrounding an
economy that contained many weaknesses but
was generally operating at the very limits of
capacity. The oil shortage creates its own set of
uncertainties, but its impact very likely will be
felt in a faster rise of prices, and a slower
growth of output and employment, than we
had originally envisioned.
At this point, it might help to review some
of the figures contained in the forecast pre­
pared by my economic staff. This forecast
shows gross national product rising about 8
percent in 1974 to roughly $1,391 billion, but
most of that rise will be attributable to price
increases rather than gains in real output.
Prices are expected to rise by almost 7 percent,
as compared with last year's almost 51/2percent increase. Real output is projected to
increase about 1 percent for the year as a
whole, after two successive years of 6 percent
increases. Real output should decline in the
first quarter and show little if any gain in the
second quarter, but it is expected to be on a
rising trend in the second half of the
year. Also, with output and employment
lagging, the unemployment rate



should average more than 51/2 percent for
the year, compared with a little less than
5 percent in 1973.
In some respects, we are facing the worst of
all possible worlds— a situation of rising prices,
rising unemployment and sluggish output,
all at the same time. The appropriate term to
describe this situation is "stagflation"— an
ugly word to describe an ugly condition. But
it is worthwhile emphasizing that the basic
outlines of the 1974 economy were set in place
long before the fuel crisis came along to
muddy the waters. Two other points are worth
emphasizing. First, we expect the basic adjust­
ments in the economy to be completed in the
first half, so that the rate of real growth will
be increasing again later in the year. Secondly,
with the easing of demand pressures and
gradual improvements in supply, we expect
that the rate of inflation will diminish from
presently high levels by year end.
A major soft spot in the economy is the
housing industry. Dollar spending for new
housing levelled off about a year ago, and'
housing starts actually peaked about two years
ago, although the steepest decline occurred
in the second half of 1973. Now, with the fuel
shortage adding to the long-standing weakness
in basic demand, the downturn in this
industry could last throughout 1974, leading
to a 13-percent decline in dollar spending for
the year as a whole.
Another trouble spot is consumer spending,
especially in view of the recent sharp worsen­
ing of consumer sentiment because of fears
about inflation and shortages. This develop­
ment bodes no good for such discretionary
items as autos and home appliances.
Moreover, the declining trend of home
building should be reflected in lower
purchases of household durables, while rising




prices and energy shortages should motivate
consumers to buy fewer (and smaller) cars in
1974. As in the case of housing, however,
basic demand for autos would have been
sluggish anyway because of the very high
sales volume of the three preceding years.
The fuel crisis meanwhile will cut heavily into
other types of discretionary spending, such as
travel and recreation. Altogether, consumer
spending for durables is unlikely to show any
gain at all this year, after two straight years of
13-percent increases, while spending for
nondurable goods and services should rise at
a somewhat slower pace than usual.
In contrast, several strong pluses show up in
the outlook, especially the continued advance
in business outlays for plant and equipment.
A strong 12-percent gain is projected for this
spending item, although postponements can
occur in some areas in response to shortages
of fuels and other materials.
Much of the stimulus will come from the
nation's need for new capacity, to ensure that
the shortages now besetting the economy do
not arise again. Further stimulus will come
from the spending increases mandated by
various environmental laws and regulations.
In particular, the national drive for selfsufficiency in fuels should support an upsurge
in capital spending not just in 1974, but
throughout the next decade, leading within
several years to energy-industry expenditures
several times its recent level of capital
spending.
In 1974 also, we'll probably see a continua­
tion of a recent development— the recovery
of inventory spending to a more normal level
after a prolonged period of inordinately low
stockbuilding. Some of this buildup will
probably be unintended, reflecting such



factors as the present overcrowding of auto
showrooms with gas-guzzling larger-sized cars.
Most of the expansion, however, may simply
represent a deliberate attempt by businessmen
to rebuild long-depleted stocks of goods, as
the recent massive increase in factory order
backlogs works its way through
the production process.
In addition, the export boom should continue
to provide a boost to production indexes, but
at a somewhat slower pace of advance than
we have recently experienced. Because of the
earlier devaluation and the improved com­
petitive position of American products, farmers
and industrial producers are still working off
thick orderbooks from last year. New orders
may be a little harder to come by, however,
because of the recent reversal in exchange
rates and the worsening of the European and
Japanese economies. At the same time,
spending for imports should rise steeply,
mostly reflecting the upsurge in oil prices,
and creating severe pressures on our balance
of payments.
From what I've said up to now, you can under­
stand that 1974 will be a problem year, with
strong pluses but also with some definite
minuses. The impact of all our problems
will be felt on the bottom line— the average
businessman's profit. Last year, pre-tax profits
soared more than 30 percent to $128 billion.
This year, there will probably be no gain at
all in the aggregate. We will see a number of
radically different profit patterns, industry by
industry. A number of industries will experi­
ence substantial declines in earnings, at least
in part because of the energy crisis, while the
energy sector should experience a substantial
surge in profits. The market, operating through
the profit mechanism, will allocate
a greater flow of funds to energy
producers, thus providing the



investment capital needed to meet the
nation's long-term energy needs.
Regional Outlook
To complete this forecast picture, let me
briefly review the situation here in California
and the West. Personal income— the broadest
measure of regional activity— should rise about
71/2 percent to $177 billion for the West as a
whole, with California alone accounting for
about $120 billion. We can expect, here as
elsewhere, some weakness in housing and
auto purchases, but significant strength in
business investment and agricultural produc­
tion, along with the development of new
energy sources. The important aerospace
industry will receive some help from Federal
defense purchases, but will otherwise be a
neutral factor in the outlook.

The Western boom in 1973 was based mostly
on heavy national and international demands
for the products of Western farms, forests and
mines. In some lines— forestry in particular
— we will see some slackening of last year's
headlong pace. In another line— agriculture—
continued strength in production and exports
can be expected, because of a hungry world's
increasing dependence on the immensely pro­
ductive Western agribusiness community. In
yet another line— energy— this region is on the
threshold of a massive effort to meet the
national goal of self-sufficiency within a
decade.
In a word, 1974 will be a year of transition for
the West. Real incomes will increase only
modestly. The jobless rate— already high with
about 6V2 percent unemployment last year—
could rise perhaps to over 7 percent this year.
Also, some areas will encounter major energy
shortages. We must remember, however, that
the West will be a major part of the solution
to the energy crisis, with the development of



Alaska's North Slope bonanza, California's
offshore oil deposits, and the massive re­
sources of coal and shale oil in the mountain
states.
Policy Problems
Now, given the situation as I've described it,
what kind of national economic policy can
we expect in 1974? The question would be
difficult to answer in any case, because of the
persistence of inflation during a projected
economic slowdown. But with the advent of
the energy crisis, with its possibly severe
dislocations of supply, we are faced with a
completely new situation which muddies the
waters even more for the nation's policy­
makers. Perhaps the best we can expect is a
relatively neutral policy stance during this
difficult period.

One thing appears nearly certain: tight wage
and price controls are not likely to be part
of the policy package. For one reason, controls
appear to have lost all of their old political
glamour. More importantly, controls over the
past year have helped generate material
shortages and price upheavals in too many
cases, in contrast to the 1971 situation, when
they apparently worked very well because of
the presence of unused resources throughout
the economy. Even if Congress retains the
controls program throughout 1974, we are
likely to see more developments along the
line of the recent auto agreement, with the
Administration removing wage and price con­
trols from individual industries in return for
pledges of pricing restraint.
However, controls of another sort— supply
allocations— may become widespread as a
means of meeting the essential fuel require­
ments of basic industry. Little argument may
be raised generally on that score, but a major
controversy already rages over the related



issue of consumer gasoline rationing. Some
Congressional leaders prefer rationing to a
market or fiscal solution, reasoning that any
price (or tax) increase sufficient to deter con­
sumption would be so prohibitively high as
to price lower-income families out of the
market.
But rationing would create its own market
distortions, similar to those we have encoun­
tered in other fields over the past year or so,
and it probably would also require a large
(and expensive) bureaucracy to enforce. It's
worthwhile remembering that the World War
II Office of Price Administration required a
staff of 35,000 paid workers and almost 200,000
volunteer clerks to carry out all its rationing
chores.
Fiscal policy has been relatively neutral in
recent months, in striking contrast to its be­
havior during the fiscal 1971-73 period, when
it overstimulated the economy with a series
of record peace-time deficits, amounting
altogether to over $60 billion. Projections
made last fall showed a balance in the fiscal
1974 budget at about $270 billion, but the
fiscal picture (like the economic situation)
has lately become more uncertain.
Revenues will rise because of the recent
increase in social-security taxes, and they
should also benefit from any rise in gasoline
taxes, although that would not be the primary
purpose of such a move. On the other hand,
the ceiling on economic activity imposed by
the fuel shortage will have a depressing effect
on revenues, while any subsidies to affected
workers or industries will boost Federal
spending, adding to a list of increases which
already includes higher Pentagon spending,
higher social-security benefits, and higher
interest payments. The probable consequences
of all these developments, according to the



President's budget message yesterday, will
be a $4.7-billion deficit in fiscal 1974 and a
$9.4 billion deficit in fiscal 1975. However,
there's some likelihood that the Federal budget
could be higher than projected, since an offi­
cial spokesman has indicated that, if necessary,
the Administration will "bust the budget" to
combat unemployment.
Monetary policy is faced with a number of
difficult tasks. We must act to contain inflation
in 1974 without exacerbating present eco­
nomic weaknesses, gearing the growth of the
money supply to a sustainable pace of business
activity. At the same time, we must realize that
our current inflation problem is not completely
amenable to usual policy controls, especially
in the crucial areas of fuel supplies and farm
supplies. Our problems could be compounded
by the public's fears over a continuation of the
record high interest rates which characterized
the 1973 economy.
But why did interest rates climb so high?
Primarily because of the strength of the under­
lying inflation, which not only stimulated a
vast expansion of credit demands, but also
forced borrowers, savers and investors to add
an inflationary premium to the interest rates
at which they were willing to do business.
Secondly, because the major share of the
burden of curbing inflation was left to mone­
tary policy, after fiscal policy had produced
inflation-fueling deficits during the formative
stages of the boom.
In addition, a growing share of credit restraint
was achieved through the price mechanism—
through higher interest rates— rather than
through nonprice restraints on credit avail­
ability, such as the Federal Reserve's former
interest-rate ceilings on large certificates of
deposit. This increased dependence on the
price mechanism can lead at times to sharp



rate fluctuations, such as we've recently
experienced, but it stands out as the most
efficient and most equitable way of imple­
menting monetary policy changes.
Concluding Remarks

In summary, 1974 will be a difficult year in
many respects, partly because of political
uncertainties and supply shortages, but also
because of the problems involved in shifting
from a boom to a period of sustainable growth
and decelerating inflation. The task is difficult
but not insurmountable.
Indeed, our task will be eased by the continued
strength evident in certain key sectors of the
economy— in particular, business capital
spending. By the second half of the year, we
can expect some improvement in the general
tone of business, and at least the beginnings
of a slowdown in the trend of prices.