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FEDERAL RESERVE BANK OF SAN FRANCISCO
ffice of the President

BUSINESS PROSPECTS IN 1979

Remarks of
John J. Salles, President
Federal Reserve Bank of San Francisco

Meeting with Portland Community Leaders and
Board of Directors, Portland Branch,
Federal Reserve Bank of San Francisco




Portland, Oregon
December 7,1978

Business Prospects in 1979
I'm glad to be here in the Rose Capital once again—and I'm
tempted, given the state of the outlook, to say at the outset that "I
never promised you a rose garden."

But before I get into the details,

let me add how happy I am that Portland's community leaders can have this
chance to get together with the directors of our Portland office.

Our

directors are an able and diverse group of individuals, as you can easily
see, and they help in many ways to improve the performance of the Federal
Reserve System.
The directors at our five offices are concerned with each of the
major jobs delegated by Congress to the Federal Reserve.

That encompasses

the provision of "wholesale" banking services such as coin, currency, and
check processing; supervision and regulation of a large share of the
nation's banking system; administration of consumer-protection laws; arid
above all, the development of monetary policy.

We are fortunate in the

advice we get from them in each of these four areas.
Our directors constantly help us improve the level of central-banking
services, in the most cost-effective manner.
improve the workings of monetary policy.

Most of all, they help us

As one means of doing so, they

provide us with practical first-hand inputs on key developments in various
regions of this District and various sectors of the economy.

Our directors

thus help us anticipate changing trends in the economy, by providing
insights into consumer and business psychology which serve as checks
against our own analyses of economic data.




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The Expansion to Date
We need their insights now more than ever, because of the vast
uncertainty surrounding the outlook for 1979.

But before analyzing what

lies ahead, let's consider how far we've come since the dismal recession
days of early 1975.

Today, three and a half years later, the U.S.

economy is still in the midst of the strongest and longest peacetime
expansion of the past generation.

The Korean War expansion was somewhat

stronger, and the Vietnam War expansion of the 1960's was somewhat
longer.

But no other expansion of the past generation could match the

economy's recent performance—an ability to churn out the yardage, quarter
after quarter, throughout those several years.

Total output (after price

adjustment) has grown at a healthy 5.2-percent annual rate since early
19-75, and the expansion has proceeded fairly evenly throughout, with
only two quarters of substandard growth.
Yet this prosperity has been badly undermined by the sharp decline
in the value of the dollar, in the world's financial markets as in our
domestic supermarkets.

This severe inflation can be attributed to a

number of factors, but largely to the continuation of massive Federal
deficit financing long after such stimulus had become unnecessary.

In

this respect, we have been badly served by those commentators who insisted
that further stimulus was necessary because traditional rules of thumb
pointed to substantial slack in the economy—when our own senses suggested
just the reverse.

(Just ask anyone who's tried to hire an experienced

computer specialist lately.)




In contrast, my research staff has been

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pointing out that inflationary pressures increase when the unemployment
rate hovers around 6 percent, or when manufacturing production reaches
82 percent of capacity, as has been true throughout all of 1978.

Thus,

those analysts who use outdated yardsticks, ignoring all the changes that
have occurred in the structure of the economy in recent decades, have
only heaped more tinder on an inflationary bonfire.
Prospects for '79
Against that background, what can we anticipate in 1979?

"Slowdown"

may be the best description — a period of sluggish business activity,
but one with an overly high level of inflation.

On the favorable side,

there's still a good deal of momentum left in the business expansion,
fueled- by the sharp increases achieved in employment and income during
the last several years.

But as I just noted,- a number of stresses have

begun to show in the fabric of the economy.

The nation is now at practical

full employment of skilled and even semi-skilled labor, and it has also
reached practical full utilization of cost-effective plant capacity.
And now, we've been forced to impose several policy-tightening measures
because of the severe inflationary pressures undermining the economy.
One major question concerns the future of consumer spending,
which has played such a large role in keeping the expansion going these
past several years.

In other words, will the consumer be retrenching,

especially in purchases of autos and other durable goods, in response
to inflation-bred insecurity and very high debt commitments?

Some cutback

in credit purchases seems inevitable, given the environment of tightening
credit, and given the unsustainable earlier credit buildup—after all,




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net funds raised by households in the 1977-78 period have been running about
50 percent higher than the 1976 pace, and almost double the rate reached in
any earlier year.

Despite the credit surge, we've already seen a

deceleration in real consumer spending in 1978, with a gain only about
half as large as the average increase of the several preceding years, and
that reduced spending pace may well continue into 1979.
Another question concerns how resistant housing activity will be
to rising interest rates.

In the past, when credit conditions tightened,

mortgage activity slumped badly because thrift institutions were unable
to compete for funds in an environment of interest-rate ceilings.

That

situation has not applied recently, because the thrifts are now able to
compete for deposits in the form of six-month certificates tied to
Treasury-bill yields.

As a result, housing starts have remained quite

high, at more than two million units annually, and permit activity has
even strengthened.

Nonetheless, even if funds remain available, the

higher cost of credit for builders and borrowers is bound to affect the
level of housing activity—although nothing like what we have experienced
in past credit crunches.
Favorable Signs
One of the favorable signs in the present situation is the lack
of excesses in the business-spending sector, such as marred the 1973-74
period.

At that time, business firms aggressively expanded their

commitments for inventories, plant and equipment, even in the face of
an obvious retrenchment in consumer spending.

In contrast, business

firms today have been quite cautious in their forward planning.




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Inventories remain lean in relation to current sales levels, and businessspending surveys indicate only a modest increase in plant-equipment
spending, so it seems quite unlikely that there would be a sharp cutback
in response to any weaknessMn end-product markets.
An even more favorable sign is the recent upsurge in U.S.
exports, and the likelihood of continued strength in 1979.

Export sales,

after rising only 6 percent last year, jumped 22 percent between the first
and third quarters of this year alone.

Export growth, moreover, was

evident in most product categories and in most geographic areas, which
suggests that dollar depreciation is now boosting the competitiveness
of U.S. goods.

Import sales meanwhile grew only about one-third as

fast as export sales over this recent period—and remained practically
stagnant in physical volume terms.

These trends thus suggest needed

support for domestic business activity, as well as a welcome and longawaited improvement in the nation's balance of payments.
Reg iona1 Imp!ica ti ons
These developments, on balance, suggest a definite slowdown in
business activity next year, but not necessarily a recession.

Indeed,

with any improvement on the inflation front, the prospects for certain
sectors--such as housing and business capital spending—should improve
substantially.

But let's pause for a moment to consider some of the

implications of all these developments for regional business activity.
It used to be that a tightening of the nation's credit markets would
create severe damage in the Pacific Northwest, as credit-short builders




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slashed their demand for lumber products nationwide.
happened this time, as I've already noted.

Well, it hasn't

The national housing industry,

which strongly influences regional business activity, should be in a slump
right now.

But the mortgage-credit squeeze has been smaller than expected,

and in addition, demand has continued high because of a sharp increase in
the number of young buyers looking for housing, both as a place to live and
as an inflation hedge.
A more important reason for confidence is the growing size, diversity
and efficiency of the Oregon economy.

Oregon today is a key part of the

Sun Belt—I'm referring to the business climate, of course, not the
meteorological climate.

Among the larger states, Oregon stood fifth in

the nation in terms of population growth over the 1970-77 period.

That

13Vpercent population increase thus has laid the foundations for a broader
and more diversified economy, and has reduced the state's dependence on
the nation's volatile housing industry.

In typical Sun Belt fashion,

Oregon's employment this year has been running about 10 percent ahead of
a year ago—more than double the strong increase recorded elsewhere.
And despite the signs of weakness in the national housing picture, Oregon's
economy should benefit from a number of other developments—such as the
turnaround in the cattle market, the rising prices for a bumper wheat
harvest, and above all, the improvement in export prospects because of the
past year's depreciation of the dollar.
Measures for Curbing Inflation
The regional outlook, like the national outlook, would be rather
bright if we didn't have to contend with the severe disease of inflation,




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which has been eating away at the vitals of the entire U.S. economy.
The President's Economic Report said at the start of the year that an
inflation rate of about 6 percent had become imbedded in the economy.
Unfortunately * events have long since overtaken even that dismal statistic.
Food prices, always highly visible, have jumped 10% percent over the past
year, while other consumer prices have risen almost 8 percent over that
period.

More ominously for the future, wholesale prices of crude materials

are now more than 20 percent higher than a year ago.

Indeed, most analysts

foresee only modest improvement in 1979, because of the pressures
generated by the depreciation of the dollar, the leapfrogging of wages
and prices, and the recent experience of fiscal and monetary stimulus.
Altogether, 1979 is likely to close out the most inflationary decade in
the nation's peacetime history.
Well, what are we going to do about it?

If we believe in the old

definition that inflation means too much money chasing too few goods, we
can see the necessity fbr a double-pronged attack to expand the supply of
goods and reduce the supply of dollars.

As those basic remedies take hold,

they should improve foreigners' confidence in the dollar and hence reduce
the pressure of imported inflation from dollar depreciation.

Meanwhile,

the Administration's wage-price guidelines could help curb the pressures
arising from the wage-price spiral, through the 7-percent lid on annual
wage increases and (essentially) a 6-to-6% percent lid on annual price
increases.

Incidentally, the wage guidelines of the 1960's were set

no higher than the 3.2-percent trend rate of productivity growth for that




period, which suggests that today's 7-percent wage guideline is far too
high—especially considering the fact that productivity growth recently
has lagged far behind the pace of the 1960's.
Over the long run, we've got to find more ways of boosting the
supply of products for households and business firms through improvements
in efficiency.

The productivity increases of the past have brought us .

our present high standard of living, and further increases are necessary
for providing us with the supplies we need today at stable prices.

But

after our recent weak performance, there are now some prospective plus
signs in the productivity outlook.

That famous baby-boom generation—the

one that we parents despaired of in the 1960's—is now being magically
transformed into a bumper crop of experienced and productive adults.

To

reach their full potential, however, they need lots of new capital
equipment to work with.

The recent tax bill contained several provisions

that should stimulate productivity-enhancing investment.

Even so, the

necessary investment won't be forthcoming without an inflation-free
environment of greater certainty for business planning.
Basic Cure for Inflation
We must, above all, curb the excess creation of dollars.

That means

we must deal with the overstimulus achieved through massive Federal budget
deficits, which in turn have created pressures on the Federal Reserve to
ensure the financing of those deficits.

Our recent worries, including

the decline of the dollar overseas, can be traced in large part to the
V

highly inflationary stimulus of massive deficit financing in the midst
of a strong business expansion.




Deficit financing has continued not

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only during the recession, when it was highly useful, but also in the
>

ensuing expansion period, when it was actually counter-productive.
Consequently, the 1970's will end with a mind-boggling $326-bi11 ion
combined deficit for the decade--more than the total deficit for the
entire earlier history of the Republic.
ThQ problem lies basically with our inability to curb spending.
In this fiscal year, for example, Federal spending is scheduled to rise
by $41 billion—a sharp increase of almost 10 percent.

There is con­

siderable evidence to suggest that the government's business could be
transacted without an increase of that size, and at considerably less
than the budgeted total of $492 billion.

According to a recent Gallup

poll, the public believes that 48 cents of every Federal tax dollar is
wasted.

That figure seems a bit exaggerated, but it's worth noting that

the Inspector General of the Health-Education-Welfare Department estimates
that waste eats up about 5 percent of the HEW budget—that's $6*s to $7%
billion for that department alone.

Proper management, and proper

Congressional oversight, would also curtail or eliminate those government
programs which have long since lost their reason for existence.
The problem of Federal overspending has been compounded by the
inflationary pressures generated by government regulations and government
programs that boost business costs.

No matter how worthwhile the regulatory

goal--for example, through environmental, health and safety legislation—
the regulations boost costs through direct adninistrative expenses and
(above all) through the added expenses of business firms which must comply




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with the government directives.

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In addition, there are the cost and

price increases flowing from programs which Congress has legislated in
the past for a number of different purposes.

As an example, employment

costs will ratchet upward next month because of sharp increases scheduled
then in the minimum wage and in social-security taxes.

By some calculations,

government programs of this type may add a full percentage point or more
to the basic rate of inflation.
Monetary Policy Considerations
Deficit spending has created trouble for anti-cyclical monetary policy,
in two different respects.

First, massive budget deficits in the past

have pushed monetary policy in an expansionary direction, measured by
the trend of either Mi (currency plus demand deposits) or M2 (currency plus
all bank deposits except large time certificates).

Over the past year

alone, both measures of the money supply have increased about 8 percentclose to or even above the upper limits of their target ranges.

But

secondly, an overly expansive fiscal policy has now thrown the entire
burden of fighting inflation on monetary policy.

This means that further

tightening could severely affect those sectors most vulnerable to a
credit squeeze—agriculture, housing, small business, and state and
local governments.
The Federal Reserve is in the middle in more ways than one.

Some

observers claim that the Fed hasn't tightened nearly enough, judging from
the past growth of the money supply or the recent upsurge of activity
in the bank-loan and commercial-paper markets.

Other observers claim that

the Fed has tightened far too much, judging from the recent upsurge in




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interest rates—with, for example, the prime business-loan rate almost
twice its 1977 low at Uh percent.

But the Fed's goal remains steadfast—

reducing money growth over time, to a level consistent with relative
price stability, even while ensuring that enough credit remains available
to avoid a severe business downturn.
I should emphasize in this connection that the Fed doesn't take any
delight in seeing interest rates go up as they have in the past year.
Short-term rates are now about 5 percentage points above their 1977 lows,
partly reflecting the tightening of monetary policy, but also reflecting
the recent boom-level demands for credit.

But I would suggest that you

keep your eye on long-term rates—the key rates for home buyers and
business planners—which are now about 1 percentage point or so above
their 1977 lows.

These rates generally embody some long-term "real"

interest rate plus an inflation premium.

Yet the point to remember is

that they actually softened after the November 1 credit-tightening
announcement, because potential borrowers and lenders decided that they
would be satisfied with a smaller inflation premium in the future.

Thus,

any shift toward credit stringency that promises progress against inflation
almost certainly will lead to lower rather than higher long-term rates.
Concluding Remarks
In closing, I should point out that our nation's recent economic
performance has been full of bright as well as dark spots.

Since the

dismal days of early 1975, the $2-trillion U.S. economy has grown 19
percent in real terms, and in the process has created over 10 million
new jobs.




And despite inflation, per capita disposable income—a key

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measure of personal well-being—has increased 13 percent in real terms
since that recession low.

But all those accomplishments may go for

nought if we don't get inflation under control.
Given these circumstances, some slowdown in business activity seems
to be both likely and desirable in 1979.

Further stimulus, of the type

experienced in the past year or so, will not lead to further growth
but only to ever-worsening inflation.

But the required program of policy

tightness must be well-balanced, with fiscal policy now carrying its share
of the burden, through a slowdown in Federal spending and a consequent
reduction in Treasury borrowing pressures on credit markets.

We need

to be certain that every possible weapon is brought into action in our
all-out war on inflation.




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