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Welcome and Introductory Remarks

Jerry L. Jordan
President and Chief Executive Officer
Federal Reserve Bank of Cleveland

Emerging Issues of the 1990s
1994 Annual Community Reinvestment Forum
Sponsored by the Federal Reserve Bank of Cleveland

8:30 a.m.
October 6, 1994

Hyatt Regency at Lexington Center
Lexington, Kentucky

I. Welcome
G o o d morning!
M y name is Jerry Jordan and I a m president of the Federal Reserve Bank of
Cleveland. [D elete i f D o n n a introduces J e rry .]
I a m pleased to welcome you to our Annual Community Reinvestment Forum.
This For u m is part of the ongoing effort of the Federal Reserve System to assure fair
and equal access to credit for all of our citizens and, more broadly, to promote community
economic development. Achieving that goal is critical for our nation, so the dialogue that w e
will have during this conference is tremendously important. That is w h y I want to thank all
of you for attending this F o rum and to extend m y particular thanks to all of the presenters
for participating in this program.

II. The Spirit of this Forum
This is the Cleveland Fed’
s sixth Annual Community Reinvestment Forum.
Previously w e have held forums such as this in Cleveland, Pittsburgh, Cincinnati, and
Columbus. W e are very pleased to hold this meeting in Lexington so that more people in
Kentucky can participate.
W e initiated these forums in order to exchange ideas about h o w to foster economic
development and equal access to credit in low and moderate income areas. Over the years
and in various places, there have been m a n y successes in the pursuit of equal access to credit
and community development. Yet, there is still a lot to do and a lot to learn. It is important
that w e learn from each other about ideas that have worked in other settings so that w e can

consider whether they might be adapted and used in our o w n communities.
W e all agree that the goal to improve economic conditions of depressed
neighborhoods is appropriate, but sometimes w e will disagree on the best methods for
achieving that goal. Reasonable people of goodwill can, of course, disagree. But our focus
here and elsewhere should not be on our disagreements, but on reasoning together to find
solutions.
At the Cleveland Fed, w e believe that forging strong partnerships among all interested
parties is critical for solving the problem. B y working together, w e can bring more
knowledge and experience to the table and develop synergies that will greatly increase the
chances for meaningful progress toward the goals.
The partnerships that I have in mind are local partnerships. Local people k n o w the
problem best, k n o w the particular local circumstances best, and are better-positioned to
fashion solutions that make sense for the community in which they are to be implemented.
In m y view, more laws and regulations are not the answer. W e already have laws,
and w e are working right n o w on improving the regulations necessary to implement those
laws. But laws and regulations do not guarantee solutions.
In recent past decades in this country and elsewhere in the world w e have had ample
opportunity to observe that large-scale, "one-size-fits-all" types of national programs do not
have very good track records. N o specific approach will be equally efficient, effective, and
applicable in all of the m a n y different communities across the nation. And, if cookie-cutter
solutions are mandated, they are likely to stifle innovation because they fail to recognize
unique local circumstances, needs, and opportunities.

Over the last few years, several studies of lending discrimination have been published.
In addition, there have been numerous reviews and criticisms of those studies. S o m e people
say w e need more studies to clarify questions that have not yet been resolved. I don’
t object
to studies, and indeed I have spent m u c h of m y professional career doing economic research.
But I believe that it is critical that w e do not wait for further clarification from further
studies before actively seeking solutions to the problem. W e k n o w there is a problem, and
w e must get on with working to alleviate it. W e need to discover solutions through an
exploratory process at the local level, and w e need to do this through partnerships among
lenders, community organizations, local governments, and regulators.
As president of the Cleveland Fed, I a m a m e m b e r of the Conference of Presidents of
the twelve Federal Reserve Banks. The twelve Banks work together to address the problems
and issues of various types that w e have in common. Within that structure, for the past two
years I have been the Chairman of the Committee on Research, Public Affairs, and
Community Affairs. In that capacity, I have initiated and encouraged an ongoing dialogue
with m y colleagues in the other Reserve Banks about our role in assuring equal access to
credit for all Americans. W e are focussing that dialogue more and more on experimenting at
the local level, and then sharing solutions to the problem.
For example, I have been telling the other Reserve Bank presidents about our
experience with the Cleveland Residential Housing and Mortgage Credit Project, about which
you be will hearing m u c h more this afternoon. This dialogue within the Fed’
s Conference of
Presidents is leading some of the other Reserve Banks [San Francisco and Boston] to take an
interest in the Cleveland Project and to consider h o w they might pursue something similar in

4
their o w n communities. With offices in 48 cities across the country, the Federal Reserve
System is well-positioned to be an important information link for sharing ideas about what
works, and for being a catalyst for positive actions.
The Cleveland Project is an excellent example of local people seeking local solutions
to the problem now. It has the potential to be adapted to the specific local problems of other
communities around the nation. The most attractive feature to other communities should not
be the particular recommendations for actions to address problems in Cleveland or the State
of Ohio. Instead, the focus should be on the process of involvement and discovery by a
group of diverse people w h o are committed to being a part of the solution to all-too-obvious
problems.

III. Recent Developments
I’
d like n o w to comment about some of the developments during the last year that are
related to the subject of this Forum.
Naturally, reform of C R A regulations is on everyone’
s mind. The regulatory
agencies put proposed n e w regulations out for comment just last week, and Griffith Garwood
will be speaking in detail about that subject later this morning. What I want to emphasize
n o w about the reform is that public comments do matter. They do make a difference. So I
urge you to send your comments on the new proposal to the regulatory agencies. Feedback
from the people and organizations affected by these regulations is very important to enable
the rule writers to do a better job.
I believe that C R A regulations should work within the constraints of the requirements

for sound banking. All individuals and businesses should have fair and equal access to
credit, but loans should be made only to creditworthy borrowers. Loans that can’
t be repaid
are bad for the lender, bad for the borrower, and bad for the neighborhood. W e want
lending that keeps banks sound and that keeps neighborhoods sound and results in better
living conditions for all our citizens.
Lending in low and moderate income communities can be good banking business.
Underserved markets are, by definition, an untapped business opportunity. The South Shore
Bank is an excellent example of a bank that is capitalizing on that opportunity. Located in
Chicago, South Shore Bank specializes in inner-city redevelopment lending. Its business
niche is underserved markets. It is specializing in that niche and it is making m o n e y doing
so. Y o u might say that it is doing well while doing good. I like to see that, and I’
m pleased
that South Shore has recently established a bank in Cleveland, its first outside of its Chicago
h o m e base.
Pittsburgh is another city with a success story. At our last Community Reinvestment
Forum, held in Columbus a year ago, speakers from the Pittsburgh area told us about the
Community Lender Credit Program and other redevelopment efforts in their city. Last
month, the Cleveland Fed and our Pittsburgh Branch office sponsored a tour of the
Pittsburgh area to view the some of the fruits of those efforts. Touring the projects were
Federal Reserve Chairman Alan Greenspan and members of the Cleveland Fed’
s three
Boards of Directors, w h o come from all areas of the Fourth Federal Reserve District. That
tour was another of our efforts to spread the word about what has worked in one city, in the
hope that it will inspire efforts elsewhere.

Another recent positive development is the Federal Reserve System’
s production of a
n e w videotape titled Closing the G ap . The video is designed to help financial institutions
combat lending discrimination. It is a training tool for the senior management and staff of
financial institutions to help them understand fair lending. The video discusses ten "best
practices" that financial institutions can adopt to help ensure equitable treatment of all loan
applicants and borrowers.
Closing the Gap

was developed jointly by the Federal Reserve Banks of Boston,

Chicago, and San Francisco. It is based on a booklet of the same title produced last year by
the Boston Fed with important input from the Cleveland Fed’
s staff. At the Cleveland Fed,
w e have distributed copies of the-videotape to each bank that w e supervise.
N o w I’
d like to tell you a bit about the Cleveland Mortgage Credit Project. Several
of our speakers today will be giving you more detail about it, but what I want to do at this
point in the program is to give you a brief overview of the project.
W e are very pleased, proud, and optimistic about the Cleveland Project, which is
quite unique. So far as w e know, no other community has done anything like this. Several
real-estate-related industries including lenders from throughout the Cleveland area have come
together to see what can be done to eliminate potential discriminatory practices in the homebuying process.
Four organizations sponsored the effort - The Cuyahoga County Department of
Development, the Ohio Civil Rights Commission, the Federal Reserve Bank of Cleveland,
and the Greater Cleveland Roundtable, which is a coalition of leaders from business, labor,
educational, religious, and philanthropic organizations. These four sponsors became the

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7

catalysts for action, and brought together 97 leaders from real-estate-related industries to
begin the process of finding solutions to housing and mortgage credit disparities in the
Greater Cleveland area. The participants represented local banks, savings and loans, real
estate appraisal services, real estate agencies, title and mortgage companies, mortgage and
property insurance companies, credit bureaus, secondary market agencies, city and county
governments, academia, and regulatory agencies. Malcolm Bush, w h o is the next speaker on
our program this morning, was the facilitator of the group’
s meetings.
The recommendations coming out of this ongoing effort, about which you will hear
m u c h more from some of our other speakers today, have been very gratifying. But the
project is far from over. It might take another two or three years, maybe longer. W e are
committed to staying with it for as long as it takes.
W e hope that our effort in the Cleveland Project will serve as an example and an
inspiration to leaders in other communities around the nation to pursue similar projects. The
Cleveland Fed is committed to initiating a similar project in Cincinnati. And, as I indicated
earlier, some other Federal Reserve Banks [San Francisco and Boston] have expressed
interest in initiating similar projects in their o w n Districts.

IV. Concluding Remarks
Let m e conclude with this thought. Despite the important gains that have been made
over the last year, the economic distress afflicting m a n y neighborhoods around the nation
remains severe. Important progress is being made, but the problem is a long w a y from
being solved. Indeed, the problem w o n ’
t be solved until everyone involved agrees that it is
solved. That is w h y meetings such as this are important. O ne of m y goals, and I’
m sure
one of yours, is to reach the point where all the necessary people in a local community are
talking with each other on a daily basis and meetings such as this are no longer helpful.
. Donna Cotton, w h o is Director of Community Affairs at the Cleveland Fed, has put
together a fine conference for us, with many highly-qualified participants. I a m sure you
will find the program interesting and informative. Productive, viable solutions to the very
obvious problems of our cities will come only from people such as yourselves.
Again, m y thanks to all of you for participating.
A n d now, if Donna says w e have time, I’
ll be glad to respond to a few questions.