View original document

The full text on this page is automatically extracted from the file linked above and may contain errors and inconsistencies.

Outline for Jerry Jordan's presentation
to Leadership Cleveland
1/12/93

I INTRODUCTION

Thank you, Peter, for that kind introduction. It is a pleasure to take
part in today's program.
It is especially important for a city that is at the heart of one of the
nation's great metropolitan regions to have well informed leaders who are
committed to improving the quality of life for area residents.
Despite our problems, it's worth noting that compared to other parts
of the country, both Ohio and the Cleveland region remain rich and
prosperous. Between 1986 and the second quarter of 1992, personal
income in Ohio grew by 6.1 percent, fastest in the Great Lakes region and
well above the national increase of 4.7 percent. Per capita personal
income for the Cleveland area is five percent greater than the national
average. The area ranks 45th nationally in total personal income, and first
in the state.
W e have restored the competitiveness of manufacturing by cutting
costs and investing in new equipment and technology. Consequently, we
are no longer in decline relative to the rest of the country.

W hat I would like to talk about today is the important role banking
plays in the region's economy, and discuss what sources of capital are
available for future economic growth in northeast Ohio.

II Banking and the regional economy.
A) Before starting, it may be helpful to clarify the links between
banking strength and a region's economy.

B) A bank's primary function is intermediation, that is, pooling funds
and channeling them from savers to borrowers. Banks have
developed a comparative advantage in evaluating and monitoring
loans to certain categories of borrowers, especially households and
small businesses. Sound and efficient banks are able to perform
this intermediation function and thereby bolster regional prosperity
by providing credit to creditworthy borrowers for sensible projects
and purchases.

C) Put another way, banks which are on solid financial footing are
better able to finance growth in their home region.

1) By the same token, weakened banks often are reluctant to
lend, even to borrowers formerly deemed creditworthy, thereby
crippling a region's economy.

2) W e've seen this interaction at work recently in areas such
as New England, where the weakness of banks has slowed
the region's recovery.

Ill Strength of our region's banks.
A) With that as background, let's take a look at this area's banks.

B) I'm pleased to say that we in the Fourth Federal Reserve District,
which encompasses all of Ohio, the western portion of Pennsylvania
including Pittsburgh, the eastern portion of Kentucky including
Lexington, and the panhandle of W est Virginia, have headquartered
here some of the strongest banks in the country.

1) If I may interject a personal note, one of the reasons I
accepted this position as president of the Fourth District was
the strength of banks in the District.

C) Let me share with you a few statistics:

1) Return On Assets - considered one of most important
measurements of a bank's strength, since it measures its
earnings as a percentage of its assets.
a) Through first nine months of 1992, ROA for banks
nationwide averaged 1.18 percent. For Fourth District
banks was 1.37 percent.

b) For banks in Cleveland metropolitan area, ratio was
even better. Through first three quarters of 1992 they
reported a 1.77 percent ROA, versus

for the nation.

2) Asset quality - measured by what percentage of a bank's

loans have been written off as uncollectible, and what
percentage are overdue.

a) Nationally, through the first owe- months of last year,
A//

banks had written off percent of their loan portfolios,
while another percent of their loans were overdue.
A

b) In the Cleveland metropolitan region, through
September 30, banks had written off only .96 percent of
their loans, while 2.63 percent of their loans were
delinquent.

3) Market capitalization ~ how much a bank is worth as
measured by the market value of its shares outstanding.

a) Through the third quarter of 1992, two of the top 20
banks in country were based in Cleveland, three were

headquartered in Ohio, and four are in the Fourth
District, as were seven out of the top 50.

4) The aggregate capital of Bank Holding Companies
headquartered in Ohio was approximately $17 billion, and for
the Fourth District was $30 billion, second highest in the
nation.

5) Capital ratio - ratio of banks capital to its total assets, an
internationally agreed upon measurement of banking strength.

a) For Ohio banks is 7.85 percent, versus 7.23% for
nation.

IV Geographic expansion.

A) The strength of the area's banks has enabled them to

expa
nd
their

reach
beyo
nd
Ohio
and
the
Fourt
h
Distri
ct.

B) Being a financial center is something new to this region, which
traditionally has been better known for its manufacturing capabilities.

1) The change has not gone unnoticed. I'd like to share with
you something I came across in The Wall Street Journal. An

article in the December 22nd edition was discussing banking in
the midwest. It contained this quote from a financial analyst
with the New York investment bank Morgan Stanley: "If
anybody

-

6-

would have postulated 20 years ago that Ohio would be the center of
where banks would expand from they'd have been laughed at."

C) Today, no one is laughing.

1) The Fourth District is home to several so-called
superregional banks — banks with at least $20 billion in assets
and significant operations outside their home state.

a) Among them are two Cleveland banks, Society and
National City Bank.

2) About 10 percent of all banking assets in the country are
controlled by institutions headquartered in the Fourth District,
up from six percent just five years ago.

a) Included in that figure are more than 40 percent of
Indiana's assets, about 34 percent of Arizona's and 11
percent of Texas's and Wisconsin's.

V R easons fo r strength o f area banks.

A) No magic to it.

1) Continued adherence to sound banking principles.

2) Fewer loans for real estate development, or
collateralized by commercial real estate, so when that

market slumped, banks here were not faced with same degree
of nonperforming loans or loan writeoffs.

B) W hatever the reason, there seems little doubt that banks here
are well positioned to be sources of capital for fueling economic
growth.

VI Other sources of capital

A) Banks are not the only sources of capital available, however.

B) In fact, banks have been declining as a source of financing.

1) Nationwide, commercial banks' share of nonfinancial credit
fell from 32.8 percent in 1980 to 25.1 percent in mid-1992.

a) No specific data for northeastern Ohio or Fourth
District, but no reason to assume pattern is different here
than elsewhere.

2) Banks role as intermediators for pooling and channeling
funds being replaced by a wide variety of institutions, financing
instruments.

a) So-called nonbanks, such as financing divisions of
large corporations.

(1)GE Financial Services' commercial loan portfolio
is second in size only to Citibank's.

b) Securitization - the process of creating tradable
assets by bundling together smaller loans, such as car
loans or home mortgage loans.

c) Commercial paper — corporations issuing their own
lOU's.

3) Start-up and fledgling companies can turn to venture capital
funds for financing.

a) Northeast Ohio home to several, including Primus
Fund, an offshoot of Cleveland Tomorrow, and
Morgenthaler Ventures.

4)

Finally, there are financial institutions and instruments which have

been in existence for a long time, but in recent years have become
important sources of business capital.
a) Finance companies, insurance companies, private
placements.

VII Conclusion
A) Ohio and the Fourth District are fortunate to be home to some of
the nation's strongest and best-managed banks.

B) Capital availability is a necessary but not sufficient condition for
regional growth. Other attributes, such as strong, imaginative
leadership in both the public and private sectors, high quality
schools, colleges, and universities, and a skilled labor force are also
important.
C) Using these criteria, I believe northeast Ohio's prospects are
bright indeed.