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For release 3:00 p.m.
Eastern Standard Time
February 12, 1965

Remarks of J. L. Robertson
Member of the Board of Governors
of the
Federal Reserve System
Before the Mid-Winter Meeting
of the
Ohio Bankers Association
Columbus, Ohio
February 12, 1965

The Changing World of Banking
I am glad to be speaking in Columbus because there
is something about the name that inspires one to want to
strike out in new directions and try to foresee what may
lie ahead on the uncharted sea of the future. The people
of Columbus are fortunate to live in a city that evokes
this kind of reaction. They are also lucky to live in a
place that has a ready-made fame.
I had no such luck. I was born and reared in Broken
Bow, Nebraska. Just think of the difference! Not only was
Broken Bow unknown to the outside world, but the very name
conveys a sense of bad luck, if not outright failure. But
do not waste your sympathy, for Broken Bow has come into
its own. At long last it has broken into the movies, in a
film called "The Broken Bow Story" produced by the American
Petroleum Institute.
It is the story of how a small Nebraska community
has tried to solve the problems brought about by changing
times. Broken Bow has entered the arena to compete for
tourist dollars with Paris, Rome, New York, Las Vegas.
My hat is off to my home-towners for showing so much
of the spirit of Columbus. And it occurs to me that we bank
ers and central bankers might well emulate them in seeking
to devise new ways of meeting our changing problems - and
believe me, we have them! We will always have them because
we live in an economy that is eternally in the midst of a
"perpetual gale of change".
Financial markets and institutions have generally
played a leading part in the changes that have character­
ized American business, but during the last seventy-five
years commercial banks have more often followed than led.
Thirty years ago, for example, many bankers believed term
loans - if not sin themselves - led to sin, and considered
consumer lending to be far beyond the pale. For too many
years commercial banking accorded undue allegiance to out­
dated rules of thumb. But recently, and at an accelerating
rate, the walls of tradition have been collapsing as the
pressures of competitive forces in all financial markets
have swept the gale through bank offices.




- 2 Over the years, most banks passively accepted the
deposits of the public and allocated them to borrowers.
In the postwar years, however, something happened. Busi­
ness firms discovered the high cost of holding extra dol­
lars in nonearning form and they aggressively began to
place their temporarily surplus funds in the money market.
Similarly, small savers began not only to learn of mutual
funds and other securities, but also became conscious of
the yields and safety available at the savings and loan
association, the savings bank, and the credit union.

Commercial banks, to be sure, were subject to legal
limits on the amount of interest they could pay on their
deposits - zero on demand deposits, of course, and limited
yields on time and savings deposits. But many banks were
not taking full advantage of existing latitude for their
competitive endeavors. In mid-1960, for example, a large
portion of our commercial banks, not aware yet of the
changes at work, or perhaps convinced that it would not
increase their fund sources, were not paying the maximum
rate on any form of time or saving deposit. They were not
aggressively seeking such funds. Many of them were content
to speak of unfair competition and to seek demand deposits
merely by emphasizing the importance of the services they
performed for their customers. While other financial in­
stitutions waxed and grew fat, commercial banks found their
own growth was small, indeed.
In exercising its central banking powers to achieve
high levels of economic growth and employment, along with
stable prices, the Federal Reserve must keep its eye on
total flows of funds, and all sectors of the economy.
Within that context, it cannot make the banking system
grow any faster than the public's demand for bank ser­
vices. The real determinant, therefore, of the size of
individual banks and the banking system - in relation to
the size of other types of financial institutions - is the
amount of dollars of deposits they can capture.
Financial flows are like a network of pipes connect­
ing a tank of water to many taps. The size of the total
flow is influenced by many things, but in general the pres­
sure in the tank is such that if more goes through one pipe,




- 3 less goes through another. If you have ever been taking
a hot shower when your wife turned on the dishwasher, you
will know what I mean. Now the main pipe used to be going
to banks, but other financial institutions, and other fi­
nancial assets that the public could hold, tapped the tank,
and the flows through these new pipes cut down the flow to
bank deposits. In order to achieve desirable economic
growth and stability, we at the Federal Reserve are con­
cerned, as I said, about the total flow - trying to make
sure that the whole system of pipes does not either run dry
or burst with too much pressure. Our job is not to direct
which pipes are used. However, if commercial banks them­
selves can expand their pipes, as many have demonstrated
can be done, they will get a larger portion of the flow.
In short, your growth depends more on you than on us.
As the last decade progressed, many people became
aware of this. Individual bank managements began to try
to do something about it. !'lf you can’t lick them and you
can't join them, then copy them and go them one better."
Banks began to do just that. The result has been an almost
revolutionary evolution in banking during the 1960's, the
major cause of which has been competition. The character­
istics of the evolution are seen most clearly on the lia­
bility side of the balance sheet.
Banks grew tired of seeing funds that had tradition­
ally been theirs go elsewhere - to other kinds of financial
institutions or into financial assets other than deposits and they decided to fight back. Not only did they aggres­
sively begin to merchandise savings accounts, but also they
decided that corporations could be persuaded to buy nego­
tiable time certificates of deposits. Paying interest to
corporate customers was painful, but banks had to fight
back. And the fight has been successful. In five years,
negotiable C D ’s rose from a few hundred million dollars to
$13 billion and became the second largest money market in­
strument in existence - led only by Treasury bills. Corpo­
rations, state and local governments, and institutions found
that the CD was a good substitute for bills and other money
market instruments, and the banks found themselves with more
funds to lend and invest.




- 4 Bank regulatory authorities helped banks go after
interest-bearing deposits more aggressively by raising the
ceiling rates four times since 1957. Many banks have taken
advantage of these new limits. Banker cries of unfair com­
petition have diminished, and recently we have heard some
grumblings from other financial institutions that sound
suspiciously like the bank complaints of a few years ago.

Time and savings deposits were not the only instru­
ments pushed by the banks. Relaxation by regulatory agen­
cies and the new aggressive spirit also led to some long­
term capital borrowing. Since 1960 around $650 million of
subordinated debentures have been issued. The old emer­
gency security, with a smell of distress, became in the
1960's - in the view of some people - one of the signs of
the aggressive bank. Another tradition crumbled.
In the summer of last year still another instrument
to acquire funds came into use: the unsecured short-term
note. The terms of this piece of paper are hard to dis­
tinguish from those of a CD, but since it is not called a
deposit it is not (for the present, at least) subject to
reserve requirements, insurance assessments, or interest
ceilings. Although less than $200 million of these obli­
gations have been issued thus far, this gimmick (that is
what it really is) could become much more important in the
future (unless, of course, the Federal Reserve should de­
cide, under its existing powers, that these obligations
should be called by their true name, "deposits” , and regu­
lated as such).
In addition to competition of bank deposits with
both obligations of other kinds of financial institutions
and a whole spectrum of other financial assets, another
force at work on bank liabilities has been the desire of
banks to manage their fund flows more efficiently.
Since
the Treasury-Federal Reserve "accord", and the return to a
contracyclical monetary policy, we have seen a rapid growth
of the Federal funds market. This has allowed banks to
manage their legal reserves more closely and market forces
to better allocate surplus reserves. Not only does trad­
ing in these balances at the Federal Reserve give banks both
additional liquidity and income, but it also gives us a very




- 5 -

sensitive measure of the degree of tightness or ease in the
money market.
This market is still, in the main, a reserve adjust­
ment and liquidity market, but even here the gale is blow­
ing. Just in the last few months we have seen a few major
banks begin to pay in excess of the discount rate for Fed­
eral funds, in an explicit effort to promote the idea that
Federal funds transactions need not be limited to the ob­
jective of reserve adjustment. If assets are available that
yield more, it is argued, why not borrow Federal funds and
buy them; the day the cost of Federal funds exceeds that
yield, stop borrowing and sell the assets. This develop­
ment is not inconsistent with basic market principles, and
may serve to allocate funds nation-wide in a more efficient
manner. Unintentionally, it may even increase, in a small
way, the effectiveness of changes in monetary policy - for
instance, if and when we switch to a policy of so-called
tight money - by linking more financial assets still more
closely to Federal Reserve actions.
However, you may be surprised to learn that 1 know
of a case in which Federal funds borrowing represents a
major - if not the major - source of a bank's funds to fi­
nance a long-term and not-too-liquid portfolio. This rep­
resents a misuse of short-term borrowing; a misuse in which
both the borrower and the lenders could get hurt.
Paralleling the more active use of the Federal funds
market, there has been a similar growth in another source
of funds. Dealers in United States government securities
have for years borrowed money via repurchase agreements
with corporations, banks, and the Federal Reserve. Now
banks are entering this market on the same side as the
dealers and engaging in repurchase agreements with corpora­
tions - borrowing on their securities rather than selling
them. Assuming, as 1 am willing to do for the moment, that
this is not a device to pay interest on demand deposits, it
represents just another example of the techniques now used
by banks to gain needed funds.
All of what I have said so far can be summarized in
one word: change - which, parenthetically, is not necessarily




- 6 -

the same thing as progress. Banks are no longer passively
accepting deposits or leaning on service alone to bring in
funds. They are out competing for them. They are innovat­
ing, introducing new instruments, pushing old ones, chang­
ing the purposes of some, and generally paying the market
price. They are using that ancient, and too often forgot­
ten competitive shillelagh - price. In the process, they
are bigger because they are capturing a larger portion of
the flow of funds. It is not only because of the expansive
policy stance of the Federal Reserve that 1964 saw the
largest dollar increase in bank credit in a decade. It is
not just changes in Regulation Q that have caused time de­
posits to double since 1958. Rather, it is these factors
and the growing competitiveness of banks - their active
searching for deposits - that has resulted in a bigger
banking system. To use my earlier metaphor, the banks
have succeeded in expanding their pipes; perhaps it would
be more correct to say they have tapped the tank with new
pipes.
All of this suggests there has been a new awakening
of banking, a new aggressiveness that has changed the na­
ture of the banking business, a change which is exemplified
by the fact that in the fall of 1964, for the first time in
American banking history, time and demand deposits held by
the public were of the same size. Textbooks are going to
have to be rewritten, and the banking fraternity, the regu­
latory authorities, and the policy-makers are going to have
to feed all these new factors into their brains and their
computers in order to steer a proper course.
Some of the consequences of this change can be seen,
and others can be guessed at. For one thing, sophisticated
management skills are clearly of increasing importance in
this new banking market. Tapping the new sources of funds
is not child's play. To the extent that these funds repre­
sent borrowing from the market what used to be borrowed from
correspondents and the Federal Reserve, the borrower may
find the market, in times of need, to be much colder and
far less understanding. While banks can now gain funds
from a greater variety of sources (and incidentally be
emancipated from sole dependence on local area sources),




- 7 -

by and large these new funds are much "hotter" - more vola­
tile - than the old deposit flows. In this field the per­
sonal customer relationship is not as important today as
the quoted rate - as both the customer and the bank become
aware of alternatives.
Banks have always been borrowers - that is how they
get their resources - but the latest developments are some­
thing new. They are new because more banks are now aggres­
sively seeking short-term, price-sensitive money. This in­
creasing emphasis on short-term funds from the market may
actually increase the exposure of individual banks to sud­
den adverse drains - particularly since policy changes by
the Federal Reserve that once influenced mainly your port­
folios now also powerfully influence the relative cost and
stability of your liabilities. As a result, in adversity
many banks may be more dependent than ever on correspond­
ent relations and ultimately on the lender of last resort the Federal Reserve System. The discount window will, of
course, always be there to protect communities and to meet
the emergency needs of banks. But it would not be wise to
count on its being there to save bankers from the conse­
quences of going overboard in borrowing short and lending
long. Furthermore, supervisory authorities should not count
too heavily on the use of the discount window to paper over
their mistakes and deficiencies.
Some bankers profess little concern about these pos­
sibilities, arguing that in the event of adverse shifts of
deposits they can always garner the needed funds from the
market by playing the game - that is, by offering a bit
more for deposits. But this can be a hazardous game. At
times, because of Regulation Q ceilings, it cannot be played
at all with respect to some sources of funds; there is no
guarantee that Regulation Q ceilings will escalate in step
with market yields. In addition, some banks that experi­
ence a hemorrhage of deposits may not be able to replace
them merely by raising the price. Yields rise when funds
are in relatively short supply, and much more deposit money
just may not be around. In 1959 some would-be Federal funds
borrowers found themselves in just this situation - they
found no lenders.




- 8 This problem is magnified now because some of the
recent inflows to banks are liquidity balances of corpora­
tions. In the event of a contraction in liquidity, these
balances may not be available to the banks at rates they
can afford to pay - ceilings or no ceilings. These in­
flows - represented in the main by certificates of deposit have replaced the stock of liquidity which corporations used
to hold in the form of government securities. And here, I
think, we can learn a lesson from the past. In previous
periods of rapid expansion and tight money these corporate
holdings of "governments" have been liquidated pretty fast.
If and when corporate holdings of CD's are liquidated for
the same reason, banks will have to liquidate some of their
assets too. This could add upward pressure on yields and
present some real liquidity and perhaps solvency problems
to those banks that have not made proper plans for such de­
velopments or have relied too heavily on the possibility of
replacing this borrowing with new borrowing.
In short, today banks are relying less on traditional
asset adjustments for the liquidity needed for both adverse
clearings and increased loan demand, and more on deposit in­
flows and additional borrowing. Given the increasing liquid­
ity risks associated with higher levels of interest-sensitive
deposits and the difficulties of increasing borrowings in
periods of tight money, this changed reliance could consti­
tute the most dangerous risk resulting from the new trends.

Even if in such periods some bankers are able to get
their funds at higher rates, they may find the game not worth
the candle; today 180-day CD money costs about the same as
the return on a one-year municipal - adjusted for taxes.
They may find themselves forced to choose between negative
carries - as they pay more for their funds than they can
safely earn on them - and selling long-term assets at a
loss. Negative carries and capital losses are not very ap­
petizing alternatives.
These problems are, of course, complicated by the
fact that the evolution in li^^lities has induced a simi­
lar evolution in portfolioy^^age^j^t. With the cost of
bank funds now more obvioyj^,
higher, there has
been increasing pressure pft ^ ^ ^ ^ to^each out for more




- 9 earnings.
In doing so, they have acquired longer-term loans
and securities. They have sought tax exempts. They have
looked for the capital gain. The larger ones have engaged
in lending abroad on an unprecedented scale, and nearly all
have attempted to employ more of every dollar borrowed. Not
only are loan/deposit ratios at postwar highs, they are
growing most rapidly at the smaller banks. More banks are
entering the Federal funds market as lenders, as well as
borrowers, with a consequent reduction in excess reserves
and correspondent balances.
Incidentally, it is just possible that one of the rea­
sons for the large expansion in banks' holdings of mortgage
loans and tax exempts is tradition: a tradition that argues
that time and savings deposits, being more stable, may more
safely be invested in longer-term assets. It could be, of
course, that time deposits are less stable today than many
think. The level of a bank's demand deposits may even be
more stable now than the level of its interest-sensitive time
deposits.
Every bank must test the volatility of its deposits
and not blindly follow outdated rules of thumb. Maturities
and other characteristics of bank portfolios must be related
to the character of a bank-s liabilities.
My purpose today is not to alert bankers, only, to the
almost revolutionary character of recent changes in the bank­
ing business, but bank regulatory authorities, as well. They,
too, will be challenged by this new wave of competitive bid­
ding for funds and its consequences.
Those of us on the policy and supervisory side have
to beware of the twin temptations of bureaucracy - the temp­
tation to resist change because the status quo seems safer
and more comfortable, or, at the other extreme, the tempta­
tion to let down the bars indiscriminately in order to calm
the complaints or court the plaudits of the "client" indus­
try.
We need to develop new supervisory guidelines on many
issues if the public interest is to be effectively served.
For example, what are reasonable uses today for highly vola­
tile and highly interest-sensitive money? What is a reason­
able pattern for maturity distribution of earning assets?




- TO How much should banks depend upon money market borrow­
ing to ease liquidity pressures, and how much on asset
maturities? To what extent - and how - should banks be
cushioned from the consequences of misjudgments in bal­
ancing the liquidity of their assets and liabilities?
A problem rarely spoken of for thirty years may
return to wrinkle the supervisory brow: To what extent
should small banks be protected from the ability of large
banks to bid away their deposits with deposit instruments
that pay more and are more marketable? How can this be
done without depriving bank customers of the benefits of
vigorous bank competition? Assuming that the pattern of
reserve requirements is switched (as may happen) to a
graduated scale based on deposit levels, will it be nec­
essary - in order to avoid the demise of smaller banks to raise the requirements at the billion dollar end of the
scale? or, perhaps, to prescribe a high reserve require­
ment on deposits represented by negotiable CD's? Or can
and should more suitable equalizers be devised?
Clearly, traditional regulatory attitudes are called
into question by the change that has occurred. For example,
both laws requiring interest rate ceilings on time deposits
and those prohibiting interest on demand deposits can be ­
come real issues. As the styles and terms of bank liabili­
ties proliferate, old dividing lines lose more and more of
their meaning.
What is needed today, in my judgment, is a general
recasting of bank regulation - to pay more attention to the
functions and effects, both beneficial and detrimental, of
bank assets and liabilities, and less attention to tradi­
tional forms and procedures, the significance of which has
been altered by time and change. How can we bring about
such a recasting? Must we stand pat until bitter experi­
ence reveals, in hindsight, what was too much, what was
near-sighted, and what was ill-conceived? Or should we
avoid waiting to be tutored in the school of hard knocks
by undertaking reforms based on all the good sense that
reasonable men can focus on the problem?




- 11 In principle, I daresay, all of us would vote for
the latter course. But it is ironic that, just when a
well-coordinated, progressive reform of bank regulation
is needed, our federal supervisory structure is enmeshed
in a tangle of overlapping responsibilities, conflicting
philosophies, and procedural cross-purposes that makes
prompt and effective action impossible.
If ever events called for a unified federal super­
visory structure, this surely is the time. The challenges
posed by today’s competitive pressures are clear. Bank­
ers, supervisors, policy-makers, and legislators must find
the institutional framework and the intestinal fortitude
to meet those challenges - and quickly.