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For release 11:00 a.m.
Eastern Daylight Time
Monday, May 17, 1971




Remarks of J. L. Robertson
Vice Chairman of the Board of Governors
of the
Federal Reserve System
at the
Annual Finance Conference
of the
American Management Association
at
The Americana Hotel
New York City, New York
May 17, 1971

Banking Reforms and the Corporate Customer

I am supposed to speak to you today about some of
the reforms that lie ahead in the field of banking, but I
propose to speak of changes instead. 1 would hope that one
of the changes would be an improvement in the image of the
banker. Too many people still tend to think of the banker
as a steely-eyed, stonehearted automaton. I am reminded
of a story told about a friend of mine, back in my home
town, Broken Bow, Nebraska. He was told by his doctor
that his heart was deteriorating and that he had only a
few months to live. Being both desperate and affluent,
he flew to South Africa to consult a famous heart surgeon
about a heart transplant. The surgeon confirmed the diag­
nosis and told him that he was in luck. He had three hearts
available. Which one would he prefer? One was from a beau­
tiful young French girl; the second was from a forty-year
old former boxing champion; the third was from a sixty-five
year old banker. My friend pondered a moment and said:
"I'll take the heart of the sixty-five year old banker."
"Fine," said the surgeon, "but why that one?" My friend
replied: "In my condition, I need a heart that has never
been used."
I do not pretend to be a prophet, and I am acutely
aware of the dangers of trying to predict what lies far
into the future. Such speculations are often interesting,
but they are also often wide of the mark. One thing we do
know is that most of what will happen in the future has its
roots in what has happened already or is happening now. One
way of getting a feel for what lies ahead in banking and
finance is to look at the changes that have taken place in
the recent past, the types of movement that are under way
and that will probably continue.
Let me discuss briefly some of the more important
trends in banking that have been seen over the past ten or
fifteen years.
We have undergone a considerable consolidation in
banking through the merger process. As you know, there
have been those who have applauded and encouraged the
trend and others who have tried to slow it down. The key




- 2 -

issue has been whether or not the consolidation promotes
or diminishes competition in banking. On the one hand,
the increase in the size of banks through mergers will en­
hance the ability of our banking system to serve the giant
corporations with their tremendous demands for funds and
a variety of services. The effectiveness of competition
is not very great when we have a handful of giants arrayed
against thousands of pygmies. On the other hand, it is a
mistake to think that banks exist just to serve our giant
corporations. One of the strengths of this country, over
the years, has been the competitive system in banking that
has given the small borrower, whether a businessman, a
farmer, a home buyer, or a consumer relatively easy ac­
cess to bank credit.
There is no doubt that many of our restrictions on
banks, including barriers to branch banking and our anti­
trust laws, have prevented the kind of consolidation of
banking that is found in most foreign countries, where a
limited number of banks completely dominate the scene.
While there are admitted disadvantages in this, I believe
that there are more important advantages to bank customers,
both large and small, in the preservation of our kind of
system - a system composed of numerous competing institu­
tions. Banks should not become so big and powerful that
they dominate all other businesses and become inconsider­
ate of the needs of their smaller customers. I would anti­
cipate that those who would like to see radical changes in
this aspect of our banking structure will not have their
way in the years ahead.
In a related area, we have seen a great expansion of
activity by banks in nonbanking fields, largely through the
device of the one bank holding company. As you know, this
has been a matter of great controversy, which was finally
settled by the passage of legislation lodging the regula­
tion of one bank holding companies in the Federal Reserve
System - despite the fact that we have our hands full with
monetary policy.
The Board of Governors has published an initial list
of the activities that one bank holding companies will be
authorized to undertake, and has been holding public hearings




- 3 -

with respect to them. In conformity with the statute,
these must be limited to activities closely related to
banking. We anticipate that this will accomplish the ob­
jective of enabling the banks to provide corporate and
other customers with a wider range of services, but at
the same time it will enable us to avoid the spread of
bank control and competition to fields that have nothing
to do with banking and finance. This will have distinct
advantages for the corporate customer. It should improve
the ability of the banks to provide desired services, and
at the same time most of you will not have to worry about
the big banks moving into your industry and taking over;
and, in turn, they will not have to worry about you taking
them over.
There is another very general advantage that I think
is important. We have seen what can happen to firms that
become so diversified and so big that they lose control of
their operations. We do not want to see the safety of our
banking system endangered by having the banks sink heavy
investments of both money and talent into businesses that
are far from their field of expertise.
One of the very significant developments that we have
seen in banking over the past decade has been the tremendous
expansion in the international area. This has accompanied
the growth of the multinational corporation. American
banks have been quick to respond to the opportunities and
the demands of their corporate customers for better service
in international trade and investment activities. This has
been marked by the burgeoning of branches of American banks
in all corners of the globe. American banks have played a
major role in the development of the Eurodollar market as
a very important source of financing for all manner of
transactions, both long- and short-term. These develop­
ments are both welcome and worrisome.
I need not dwell at any length on the great impor­
tance that we attach to the expansion of American exports.
The United States has not been doing well in this area
relative to most other industrial countries. From 1965
to 1970, the average annual rise in our exports was between




- 4 -

9 and 10 per cent. This looks good until we note that
the exports of industrial European countries, as a group,
rose nearly 13 per cent a year, and Japanese exports rose
18 per cent a year, or nearly double our rate of increase.
The weakness of the dollar in exchange markets,
which has been so evident in recent weeks, is in some
measure a reflection of this long-term tendency to fall
behind our main competitors in international trade. We
are going to have to do better in the future. The devel­
opment of an efficient, internationally-oriented banking
strueture that can help American business compete more
aggressively in world markets can be of great assistance
in our drive to strengthen the dollar. This means that
the banks must not only be willing and able to provide
export financing, but they must do everything possible to
help our exporters find and develop foreign markets for
their products. I believe that this may require some
changes in thinking that go beyond what we have already
seen. Most of the people in upper level management posi­
tions today have been conditioned by the prevailing psy­
chology of the early postwar period. This was the era in
which the United States was the economic giant who entered
the competitive ring with the attitude that he would have
to pull his punches to avoid slaughtering the midgets that
were put up against him.
It should be clear to all by now that this is no
longer the case. We are going to have to compete harder
abroad than we do at home. I think the great success of
the Germans and the Japanese owes a great deal to the in­
tense export orientation of the businessmen, the bankers
and the workers in those countries. I would like to see
our bankers, and our other businessmen as well, make a
very thorough examination of their own attitudes, prac­
tices and structure with a view to determining what they
might do to develop their ability to push foreign sales.
Our banks have made a good beginning, but I have the feel­
ing that we have yet to get the kind of attitudinal break­
through that we will need in the years immediately ahead
if we are to regain our lead in export markets.
In saying this, I know that it is going to be said
that the government, and more specifically the Federal




-

5

-

Reserve, needs this kind of advice more than anyone. We
have been administering a Voluntary Foreign Credit Re­
straint Program for some six years, and during most of
that period we have been under pressure from one group
or another to relax or exempt from the restraints all
export financing. As a result, we have kept a very close
eye on the program in an effort to try to detect any evi­
dence that exports were being denied adequate financing or
that the program was hurting exports in any way. We heard
many general charges, but we were never able to find con­
crete evidence to back them up. Nevertheless, the program
has been relaxed as far as export financing is concerned
in order to make doubly sure that it does not impinge on
our objectives in this vital area. A careful study made
only a few months ago indicated that there was no justifi­
cation for any argument that our program was restricting
exports by reason of the unavailability of credit.
Nevertheless, the criticism and the pressure con­
tinue. I personally hope that we will be able to dispense
with this restraint program altogether before too long. I
said from the beginning that it should be a temporary pro­
gram and that it would be bound to create inequities and
lose effectiveness if it were kept for very many years.
Nothing has happened to cause me to change that judgment.
I think that with the realignment of exchange rates that we
have already seen and with renewed determination on our part
to stabilize our economy and regain our competitive strength
in international trade, we ought to be able to achieve bal­
ance in our international accounts without these special
measures.
However, X must emphasize that freedom requires re­
sponsible policies. We cannot expect a program of complete
freedom in international capital movements to function suc­
cessfully if the United States generates more dollar outflow
than the rest of the world is willing to absorb. I recall
discussing this in a speech that I gave as long ago as 1959.
1 warned then that the price of continued inflation would
be rigorous governmental economic controls and that this
would include controls over foreign exchange. I also
pointed out that if the inflation was not halted, we would
encounter more and more pressure to erect barriers against




- 6 -

imports to protect our industries against foreign compe­
tition. We have to decide whether this is the road we
want to follow or whether we want to pursue a course
that will enable us to forget about controls and about
restrictive trade policies. This is a choice that is
forced upon us because the rest of the world will not
be willing indefinitely to give us the privilege of being
the one and only country in the world that is permitted
to disregard the balance-of-payments impact in the formu­
lation of its economic policies.
In this connection, I would like to point out that
it is going to be very difficult to maintain a sound and
appropriate monetary policy if some of the "reforms" of
the Federal Reserve that are currently being urged are
adopted. I am thinking of £he various proposals that
would require the Federal Reserve to pour out its credit
to support various favored sectors of the economy. There
is currently under discussion in Congress a bill that would
have the Federal Reserve institute an automatic discount
program for export paper.
The objective of facilitating export financing is
certainly in line with the desire all of us have of ex­
panding exports. However, I am afraid that the method,
well intentioned as it is, could seriously impede our pur­
suit of a sound monetary policy and a sound dollar.
Under the provisions of this bill, banks would be
free to tap automatically the Federal Reserve till for
huge amounts of credit whenever the System endeavored to
tighten monetary policy. This would ostensibly be done
in the interest of insulating export financing from the
impact of tighter money, but it would have the effect of
frustrating our efforts to tighten generally when this was
called for.
It is important to note that this would not neces­
sarily benefit our exports. Had this system been in ef­
fect over the past year, it is most likely that the banks
would merely have used the privilege of borrowing from the
Federal Reserve to obtain cheap money to pay off their more




- 7 -

expensive borrowings in the Eurodollar market. It is con­
ceivable that not a nickel of additional money would have
been put into export financing.
I would also like to point out that important as
liberal export financing may be, it is a serious error to
think that any country, including the United States, is
obliged to provide financing for all of its exports. Fi­
nancing terms are only one of a number of factors that in­
fluence an export sale. Availability of the goods, price,
delivery terms, quality, servicing and transportation costs
are also important factors that a buyer takes into account.
Where a country has a clear advantage over the competition
in respect to these factors, it is usually not necessary
to gild the lily by offering concessional financing terms
as well. This is especially true in the case of those com­
modities in which there is no effective foreign competition.
Our large jet aircraft is a good example. If we were to
offer automatic financing of all our exports on concessional
terms to all comers, the result would be a tremendous surge
in our loans to foreigners, which would be recorded as in­
creased capital outflow in our balance of payments. There
would not be a corresponding increase in our export receipts,
since we would, to a very large extent, merely be selling on
credit goods that we had previously sold for cash. This would
not be the way to improve our balance of payments deficit.
I would therefore hope that we would think long and
hard before giving favored sectors automatic access to Fed­
eral Reserve credit in the years ahead. Such measures would
hinder us, not help us, in the execution of monetary policy.
Before I leave the subject of export financing, I
would like to say a word about a new development that is
now under way. This is the formation of the Private Export
Funding Corporation, or PEFCO, by a large number of banks
that are interested in export financing. PEFCO has been
designed to assist in financing the export of "big ticket"
items such as jet aircraft. These items frequently require
larger sums of money and longer terms than a single com­
mercial bank or even a consortium of commercial banks can
provide. The idea is that PEFCO will be able to raise




- 8 -

longer term money by the sale of securities, with the
backing of guaranties from the Export-lmport Bank. These
funds can be used in conjunction with loans from the com­
mercial banks to help finance these very large transac­
tions. A great deal of time and effort has gone into the
organization of PEFCO, and I believe that it represents
an imaginative solution of the private sector to an im­
portant problem. Hopefully, PEFCO will tap foreign
sources of funds as well as our own market. It will do
business at realistic market rates of interest. If it
succeeds in raising sufficient long-term capital, it will
help solve the problem of availability of funds for trans­
actions that may have depended in the past on official
financing. PEFCO will not meet the need for concessional
terms in cases where foreign competitors are offering bet­
ter terms than can be supplied without official support.
However, as I have pointed out, concessional terms are not
always required to move exports. I would hope that PEFCO
would be given a fair trial and not be killed before it
is b o m by measures that would put the burden of all our
export financing on government agencies.
Turning back to the domestic scene, I would like to
say a word about interest rates. I am not going to try
to predict the course of interest rates. After the extra­
ordinary and unforeseen fluctuations of the last year, it
would be foolish to pretend that we can look very far ahead
in this vital area. I will hazard a couple of predictions,
however.
We are certainly going to have wider interest rate
fluctuations in the future, and I think banks are going
to have to find ways to cope more effectively with what
may be rather sharp changes. They will have to be more
flexible in the rates that they pay on deposits and charge
on loans, adjusting them whenever necessary to keep in
step with movements taking place in central financial
markets. This may take the form of variable rates on
term contracts. This has been resisted here in the mort­
gage field despite the fact that it has seemed to work in
some countries abroad. However, there has been a trend
toward adjustable rates in term loans to corporate borrowers




- 9 based on fluctuations in Eurodollar rates. If these loans
work out satisfactorily - and I have heard no reports of
difficulties - I would not be surprised to see this prac­
tice spread. However, it is still too early to tell, since
I believe most of these loans were negotiated during the
period when rates were high, and the borrowers have no
doubt been pleased by the fact that they have been able
to take advantage of the decline in rates. The test will
come when borrowers with such arrangements find themselves
confronted with unexpected increases in rates on their term
contracts.
I would also like to venture the guess that the prime
rate is on its way out. I, for one, would like to see it
go. The wide publicity given to changes in this rate al­
most force a kind of conformity when none may be warranted
by the banks' underlying positions. Furthermore, while
this conformity is initially brought about by competitive
forces, it thereafter inhibits any price competition for
the attractive loans falling in the "prime" category.
There have been a few indications in recent years that
the prime rate convention is on the way out - so-called
"split prime rates" have persisted for limited periods,
there are reports of declining numbers of loans actually
being made at the prime rate, and increasingly we hear of
loan rates tied to a marginal money market rate such as
that on CD's or Eurodollars. I expect evolution in this
direction to continue.
I would like now to discuss briefly a very signifi­
cant trend in banking that has involved our big corpora­
tions very directly and which poses some serious problems
for us in the future. I refer to those developments that
have enabled our large corporations to escape, or at least
delay, to a large degree, the impact of monetary restraint
aimed at containing inflation. As you all know, this has
been accomplished in a variety of ways. There has been
the nailing down of huge amounts of funds through securing
loan commitments from banks. There has been the whole
package of devices that can be lumped together under "dis­
intermediation", and there has been the ability of the
multinational corporations to draw liberally on foreign
sources of funds to meet domestic credit demands in periods




- 10 -

of tight money. These are not necessarily banking "re­
forms", but they are certainly important changes in the
way of doing business.
I personally am troubled about the problems these
changes raise. Corporate management should share some
of this concern. We have a system that is based on the
assumption that we can stimulate or damp down economic
activity by influencing the monetary aggregates. I have
referred to my dislike of proposals that have been made
to insulate particular sectors from the impact of mone­
tary policy. We would like to be able to operate mone­
tary policy in a nondiscriminatory manner, trusting that
when it is necessary to contract that the squeeze will not
impinge unduly on one sector or another. Unfortunately,
things do not work out quite this way. We know that the
housing as well as state and local government sectors are
particularly vulnerable to tight money, and it now seems
clear that the large corporate sector has been the most
successful in escaping from its influence. Unless we can
find good ways of correcting this imbalance, I am afraid
that we are going to have a hard time avoiding having some
bad solutions thrust upon us.
Banks should have learned from the 1966 and 1969
experiences the wisdom of adopting a more conservative
policy with respect to loan commitments. Overwillingness
to accommodate good customers in the past has been known
to lead them into difficulties when it came time to deliver
on commitments that had become excessively large. If the
lesson has not been learned, some kind of direct inter­
vention by supervisory agencies may evolve. For example,
banks might be required to maintain throughout the cycle
a somewhat higher average level of liquidity than has been
typical in recent years.
If banks do tighten up in this area, you, as cor­
porate borrowers, will be less able to nail down large
commitments for use in periods of tight money. This may
seem to be a drawback at first glance, but it will, I be­
lieve, contribute to a healthier situation for the busi­
ness community and the economy as a whole in the long run.




- 11 -

When such contractual obligations are uninhibitedly en­
tered into, as they have been in recent years, the con­
centration of takedowns when credit becomes scarce, and
the consequent bank efforts to meet their obligations,
contribute to soaring interest rates, deteriorating con­
ditions in securities markets, and inflationary pressures
which persist painfully long even in the face of highly
restrictive monetary policy actions. This is not in the
best interests of the nation, its economy, or the business
community.
I might add that those firms with foreign affili­
ates should not expect in the next go-round to easily
escape U. S. credit restraints by international borrow­
ing. The outlook is for more and more coordination among
governments and central banks to moderate such interna­
tional corporate maneuvering.
Of course, we are well aware of the fact that ef­
forts to make monetary policy more effective by rules gov­
erning the banks can be frustrated by those who are able
to circumvent the banking system. I am not sure just how
this can be handled. Some think that it may be necessary
to apply direct controls on the corporate borrowers, per­
haps through establishment of a capital issues committee
or a form of taxation. (These are not popular suggestions
with those who dislike the proliferation of government con­
trols over the private sector.) Others think that some
system of selective credit controls might be desirable.
(Our previous experiences with such controls have led some
of us to the conclusion that they might serve a purpose for
a short time during emergencies, but we would not like to
see them adopted permanently.)
I will be frank to confess that in this area, that
is of the greatest importance to you as corporate officers,
I cannot provide any clear idea of what the ultimate solu­
tion will be. I would prefer to believe that the answer
would lie in self-discipline and response to moral suasion,
but perhaps that would be a little naive. And so I will
only suggest that it is a problem of great interest and
importance to all of us, and it deserves a great deal of




- 12 -

thought. Knowing how ingenious corporate officers can be
in devising ways to outwit the regulators, I would suggest
that some of that ingenuity be applied to assisting us in
devising better ways of spreading the impact and burden
of monetary restraint more evenly and equitably through­
out all sectors of our economy.
Our most recent experience in trying to cool down
our overheated economy has shown that there is an exces­
sive lag between the implementation of the overall restric­
tive policy and its impact on prices, wages and investment
decisions. I do not think we can afford such long delays
in the future. I personally believe that one cause of the
difficulty is that the principal actors in the drama - gov­
ernment, business, labor and banking - have tended to work
at cross purposes. There has been a noticeable lack of
agreement on both goals and methods of achieving those
goals. There has been some resemblance to a string quartet
in which each person plays a different piece of music. We
need to understand that we are all in this thing together
and that we will get further if the various sectors will
cooperate toward an agreed goal rather than work to frus­
trate each other. In order to achieve this we are going
to have to develop better communication among all the
sectors, but we are also going to have to accept the fact
that ultimately it is the government that has to decide
what music is going to be played by our economic string
quartet. Once that decision is made, I would like to see
the players do the very best they can to make the common
effort a success. I believe that if we all work together
in this spirit, we can make our policies work more effec­
tively and more equitably. If we fail to do this, we are
going to have solutions thrust upon us that will involve
the kind of rigidity and coercion that all of us would
like to avoid.