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For Release on Delivery:
lOthO a.m., Tuesday, May 21, 1957




"TOO SPEAKS FOR THE PUBLIC?"
Remarks
of
James K. Vardaman, Jr.
Uember, Board of Governors
of the Federal Reserve System
before
66th Annual Convention
Illinois Bankers Association

St. Louis, Missouri
Hay 21, 1957

Morning Session




WHO SPEAKS FOR THE PUBLIC?
About six years ago Allan Sproul, then President of the
Federal Reserve Bank of New York, and one of the really great men
in Federal Reserve history, spoke here in St. Louis at the Golden
Anniversary Convention of the National Association of Supervisors
of State Banks.
for Banking?".

He chose as the title for his remarks "Yiho Speaks
As usual, it was a profound address —

and thought-provoking.

challenging

One thing he said which particularly inter­

ested me was, to quote, "On the great issues of the tines in the field
of monetary and banking affairs, the banking community as a whole or
at least in any organized capacity, usually has taken a negative or
neutral attitude.

It has left it to others to propose broad legis­

lative programs and to devise changes in our banking and credit system.
And then, in combatting flaws in such programs . . ., it has allowed
itself to be cast in the role of opposition in resistance to change."
Since Mr. Sproul’s talk and probably due in part to it,
banking has spoken -with a someYjhat clearer voice than it had prior

to 190>1 » This is certainly true with respect to some of the major
economic questions of our day* Banking, as a "whole, has given strong
and well-reasoned support to sound monetary policies. However, in
those areas more directly related to daily operational activities of
banking its voice has at times been confused« selfish, and unbecoming,
especially in relation to competition between independent banks and
branch banks, and between commercial banking and other financial insti­
tutions such as savings and loan associations*

Bankers as a group or in convention assembled often ap­
pear to have a pathological fear of competition — a kind of
" competophobia".

When such questions develop and are discussed,

either privately or publicly, the voice o f banking becomes strained,
unnatural, and unconvincing.

I t is then that we hurt ourselves and

our institutions by alienating support from the public and in the
halls o f Congress.
Banks as institutions, and bankers as individual citizens,
should know what the public wants and requires; and should be f i r s t
to recognize these requirements and govern themselves accordingly.
We, as bankers, are lit e r a lly trustees of private enter­
prise, fo r without private banks there can be no private free-narket
system in this country.

Private banking as an institution w ill sur­

vive only so long as i t continues to serve the public adequately and
fa irly * and only so long as bankers take the high position o f trustees,
rather than the low position o f money changers.

Our behavior must be

tempered by a high degree of public s p irit and public service; and we
should know that what is good fo r the public in the long-run is
actually best fo r us.
In this capacity we must not be satisfied simply to defend
our entrenched position; but must take the leadership in suggesting
such changes in laws and regulations as w ill permit our banks to serve
the public to the public* s satisfaction.




Whether we lik e i t or not,

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we should remember that the public will be served largely to its owi
liking, either by our present system or some other system of finan­
cial institutions.

Already the erosion in the field of commercial

banking has been heavy.

The way to stop this erosion is not by static

opposition but by constructive and progressive action, which will give
the public facilities in the form of banking offices and banking ser­
vices which the public requires.
Leaders in government and finance have suggested that this
is a good time to take a careful look at the financial structure in
the United States, and the relationships which have developed among
various financial institutions.

These proposals do not stem from any

concern about the soundness of individual banks or loan companies,
but they do express some feeling that competition among such organi­
zations may be encouraging practices which, if not unsound in them­
selves may lead over time to unsound conditions in individual institu­
tions.

They refer to the intense competition now going on among

commercial banks, savings banks, and savings and loan associations in
certain areas which has expressed itself in upward adjustments in the
rates paid for time deposits, window dressing around statement dates,
longer banking hours, and flamboyant advertising.
Also, some observers appear concerned about the adequacy
and effectiveness of present tools of monetary management.

Others,

impressed by the fact of a faster growth of other financial institu­
tions than of commercial banks, seem concerned about the longer-run




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competitive relations among the various organizations ■which make up
the financial system^ they believe that our mechanism of monetary
policy requires commercial banks to carry more than their fair share
of the burden of maintaining stability in the economye
Still others are concerned about what seems to them to be
an undesirable concentration of control over banking facilities in
some areas through the proliferation of branches, the extension of
chains and groups, mergers, or other similar arrangements.
If these and other similar questions are to be carefully
examined and major changes in present laws governing financial insti­
tutions are to be considered, as now appears probable, it is more
important than ever that commercial bankers speak plainly and bluntly,
but with clear evidence of understanding of the public interest.

This

is possible only if ire focus our attention on the basic needs and
demands of the public — v/hich we all serve —

rather than on the

narrow competitive interests of various financial institutions, which
are transitory in nature.
First, it is important to remember that the present body
of law which provides the basis for our financial structure was not
developed capriciously.

No field of Federal legislation has been more

carefully thought out and less affected by narrow partisanship than
banking law.

Perhaps because the pov/er "to coin money and regulate

the value thereof" is a constitutional responsibility of the Congress,
it has approached legislation in this field with great caution, and




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the deliberations which have preceded important changes provide land­
marks of true statesmanship in conduct of the legislative process.
This was true of the National Banking Act, the Federal Reserve Act,
and the Banking Act of 1935, which provide the statutory basis for
most of our present arrangements.

Certainly, this long tradition

should be maintained, and modifications of the law viith respect to
banking should be made only after thoughtful, judicious consider­
ation of what is best for the country as a whole.

We may be confi­

dent that the Congress would prefer to approach financial legislation
in this way and that it will seek and welcome our help.
We have a great and growing variety of private and govern­
mental financial institutions, or financial intermediaries as they
are sometimes called.

Thus, we must deal with organizations ranging

from commercial banks to the social security trust fundsj from life
insurance companies to mutual funds. While all of these institutions
have something in common, they are in most respects very different
from one another.

In evaluating their importance, we must continually

ask ourselves which of their similarities or differences are relevant
to the question under consideration.
If we are interested primarily in those institutions that
create liquid assets competitive with time deposits —

and perhaps

to a lesser extent with demand deposits — we can limit our attention mainly to mutual savings banks, savings and loan associations,
and credit unions.




Also, if we are concerned with the effect of

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nonbank financial institutions on monetary policy, we probably should
concentrate our attention mainly on these same organizations.
In considering the competitive relationship among commercial
banks and between such banks and other financial institutions, vre
must always keep in mind that the commercial banks are in some respects
unique.

They create demand deposits, and this enables the commercial

banking system as a whole to have an effect upon the economy that no
other institutions can have.

lor this reason, as was discovered early

in the history of banking, it is necessary for commercial banks to be
subject to special regulations and supervision, and operational limi­
tations not necessary for other financial institutions.
We all understand this ivhen we take time to think it through.
Sometimes, however, bankers tend to think in terms of the operation of
their own separate banks, and it appears to them that they cannot
create anything, but can only use the reserve funds brought in by their
depositors.

It looks to them as if their depositors control the amount

of credit they are able to extend, since when deposits are withdrawn
their bank loses reserve funds and has to reduce its earning assets.
But when we think in terms of the total financial structure
and the role that banks play in it, we must remember the commercial
banking system can create demand deposits, within the limits of its
reserve funds. While depositors can alter the distribution of reserve
funds among banks, and can cause embarrassment to bankers by shifting
their deposits from one place to another, such shifts do not affect the
total amount of reserves.




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Control over the volume of reserve funds, as we know, is
delegated by the Congress to the Federal Reserve System.

We must

frankly recognize that this is, and nust always be, a sacred respon­
sibility.
One thing that commercial bankers should keep in mind is
this unique power — - and the responsibility that goes with it
create money through the medium of demand deposits.
of our money supply —

about 80$ —

only in commercial banks.

to

The great bulk

consists of demand deposits held

There are in existence certain types of

liquid assets that are in some respects similar to money, and the
variety and relative amount of such liquid assets have greatly in­
creased since the Second World War.

It would be a mistake to overlook

the importance of these fundsj but it would be a greater mistake to
equate them with money, and thereby discount the special place of
money and, therefore, of commercial banks, in the financial structure
of the country.
The Federal Reserve System carries out its mandate to regu­
late the amount of commercial bank credit or deposits, as we all know,
through its control over the volume of bank reserves.

The specific

tools through which Federal Reserve policy is effectuated are primarily
open market operations in U. S. Government securities and changes in
Federal Reserve Bank discount rates, supplemented by occasional varia­
tions in the required reserve ratios of member banks.




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The consensus seems to be that these instruments are suffi­
cient to permit the Federal Reserve to achieve its objectives in
regulating the volume of commercial bank credit and the money supply.
Our experience over the past few years ■frith an active anticyclical
monetary policy has reinforced that opinion.

There continue to be

thoughtful students of finance, however, who believe that the Govern­
ment should exercise a more rigid control over the money supply by
requiring 100 per cent reserves against demand deposits.
Certainly, I do not approve any such extreme and it probably
would not appeal to many of you; but, on the other hand, we should all
be disturbed by the prospect of an opposite extreme as indicated in
recent speeches and conversations which suggest that some people have
lost sight of the responsibilities that commercial banks have to the
public.

They seem to feel that commercial banks should have an assured

right to grow as fast as other financial institutions.

The fact that

laws and regulations prevent them from doing so constitutes, in their
opinion, unfair discrimination.

It has even been contended that it

is discriminatory to apply to banks the special measures administered
by the Federal Reserve System (particularly reserve requirements)
without applying them also to other financial institutions.

The sug­

gestion is made that similar regulatory policies should be applied to
such other institutions as savings banks, savings and loan associations,
credit unions, life insurance companies, pension funds, and perhaps
others.







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Any approach that pretends that there are no significant
differences between commercial banks and other financial institu­
tions, or that ignores the fact that commercial banks are a part of
the monetary mechanism of the country, cannot be sustained.
cial banks are

Commer­

a special type of financial organization, and. —

in

the public interest — they must be subject to special Governmental
action that influences the volume of their assets and liabilities.
Any proposal which does not recognize this basic fact is simply not
sound and ivill not be considered seriously by the Congress.
When this has been said, however, we must also recognize
that the commercial banks are competitive with some other financial
institutions, particularly in their function of holding savings and
time deposits, and in providing other financial services.
especially tax laws —

The laws —

applying to other types of institutions affect

to some extent their relative success in these competitive efforts.
There is definitely inequity in some present tax provisions.
If savings and loan associations are growing more rapidly
than commercial banks, should we apply additional regulations to
savings and loan associations, or remove some from commercial banks,
in an effort to equalize their potential growth factor?

The unsound­

ness of such an approach is obvious.
What then, should govern the laws and regulations applicable
to different financial institutions? The basic principle should, be
that the public interest must be protected.

If commercial banks are

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subject to any regulations not required to protect the public interest,
then it is only good government to remove them.

And if the regulations

applicable to other institutions do not adequately protect the public
interest, it is only good government to apply additional ones.

This is

the approach which bankers should take as trustees and leaders of the
people in financial matters.

In this way, bankers should speak for

the public.
Although this approach is simple in concept, of course it
is not simple in application.

For it requires that we examine the

role in the economy of banks and other financial institutions, and
the environment in which we expect them to operate in the future, and
then ask what regulations would make good economic sense and be good
public policy.
In order to do this, ’
.'.le ought to consider how the obligations
of the various financial institutions fit into the structure of finan­
cial assets existing in the economy. We ought to examine the relation­
ship between the type of liabilities that each institution is pledged
to meet and the type of assets that it holds.

Do we find a proper

balance between the structure of liabilities and the structure of
assets?

Are the operations of any class of financial institutions

unsound in some sense and hence a threat to economic stability? What
contribution are the various financial institutions making to the
efficiency of our mechanism for mobilizing and allocating credit?
they facilitate or hamper this all important function?




Do

Are they meeting




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all of the needs that they could meet?

Is each type of institution

suited to the type of role that it is playing? At what points is our
existing structure of laws and regulations deficient, excessive, or
misguided?

These are not easy questions, but they are the kinds of

question that bankers should be asking —

and answering —

from the

public1s viewpoint as vrell as their ovm.
Financial institutions should not behave in such a way as to
cause or contribute to economic instability*

As one aspect of this,

they should be managed on sound business principles and not be exposed
to failure or undue risk of failure.

At the same time, however, the

useful services of all financial institutions should not be limited
to dealings in the highest grade credit risks, but development of
some institutions contributing funds to new and relatively risky un­
dertakings should be encouraged.

They should be allowed to adapt flexibly

to changes both in the nature of demands for funds and in the prefer­
ences of savers.

Therefore Government policies applicable to each

type of organization should impose neither too much regulation nor
too little, but should insure that each type is conducted in a way
that is in harmony with the position that it fills in our over-all
financial network.
This will entail continued application of special regula­
tions to commercial banks.

This is inescapable.

The money supply

must continue to be regulated in such a way as to minimize the risks
of inflation and deflation, and thus contribute to the orderly growth

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of the economy.

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This is no reason, however, to assume that the

commercial banks are doomed to stagnation.
Over the longer run, if we believe in a growing economy, we
must believe in the continued growth of commercial banking. Whether
over the next decade commercial banks will grow more or less rapidly
than other financial institutions is difficult to say.

Llany diverse

factors affect the growth rates of such institutions as savings and
loan associations, insurance companies, mutual investment companies,
and pension funds.

Basically they will be affected by changes in the

preferences of the public for different types of financial services,
by idle types of credit demands and by the logal and regulatory frame­
work within which they operate.

That framework should be one that

makes economic sense and does not discriminate against any particular
type of institution.

But it should not be and cannot be used as a

means of protecting any institutions' "share of the market," or its
assumed vested interests.
Given these underlying conditions the position of commercial
banks in the financial structure of the country will be determined by
the way in which bankers adapt to the changing needs of the economy.
It is by having the imagination to see and the initiative to exploit
the new opportunities for service uncovered by economic progress that
bankers will insure the greatest possible growth for their organizations
— not by trying to throw temporary roadblocks in the way of competing
institutions, either other commercial banks, or savings and loan and
similar financial corporations.




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In view of the development of holding companies, chainbanking, the branching of savings and loan associations, and the estab­
lishment of an unusual number of single-unit banks, the question of
branch banking, likewise, requires a fresh examination by the whole
financial community, in the light of public needs and demands.
a dynamic growing economy.

Ours is

Our population is increasing rapidly, and

is constantly relocating in accordance with resource development.

Re­

building and expanding our cities, building of new cities, and the
creation of new suburbia is a continuous and healthful process.

Unrea­

sonable statutory handicaps and obstacles to the provision of adequate
commercial banking facilities for public service will be resented; and
if commercial banks are not allowed to provide the needed services, in
the form of conveniently located offices, and a wide variety of deposit,
loan and trust facilities, our customers are likely to drift away to
other institutions that will.

Apparently some have already done so.

In providing banking services consistent with our ever
developing economy, bankers can vrell do a little more living with
the challenge of the future and a little less living with their com­
petitive harassments of the past.

The future of commercial banking

does not lie in the successful defense of its established position,
but rather in its willingness to meet the requirements and demands of
the people and industries which it has been chartered primarily to
serve.
In most of our communities the banker sets the standard of
honesty, integrity, foresight, and prudence for the entire business







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community.

In this position of leadership, bankers, both as individuals

and through their associations, must think through very carefully the
needs of the country and of their communities and support those changes
in the financial structure and its legislative base which will best
serve the public.
It cannot be reiterated too often that commercial banking is
unique among all private businesses in its association with the public
interest.

No other private undertaking carries with it the same degree

of public responsibility.

The voice of commercial banking must not be

prompted by a narrow or selfish concern for banks as against other
financial institutions; but by a sincere desire to encourage sound,
constructive legislation — which will permit commercial banks to serve
better the legitimate demands of commerce

and industry.

If the banking fraternity is to keep its position of leader­
ship, it must thus speak for the public — fairly, frankly and objectively.