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For R elease on Delivery:
7 p .m ., Eastern Standard Time,
Wednesday, October 19, 1955




HUMAN TRUST CERTIFICATES

Remarks
cf
James K. Vardaman, Jr.
Member, Board of Governors
of the Federal R eserve System
before
8th District Group
Georgia Bankers Association

Valdosta, Georgia
October 19, 1955
Dinner Meeting, 7 p .m ., F..S.T.

The ease with which the American people have changed by peaceful
means the social pattern and economic policies of their country without
changing the basic form of its government should be a source of great
pride and confidence to all of us.
After 168 years of hard usage, the Constitution and B ill of Rights
are still intact, remarkably alive and steadfast in sustaining the concepts
of individual freedom which they cradled.

Our Government continues to

maintain an effective separation of its three prim ary divisions, legislative,
judicial, and executive, with each properly jealous of its own prerogatives.
Within this constitutional framework, however, there have been
constant adaptations in our concepts of citizenship, of the freedom of the
individual, and of the entitlements of all people to share the necessities
and luxuries of life .

Through constitutional procedures as well as

economic change, the ordinary individual today has privileges and oppor­
tunities of which he hardly dreamed in the early days of our Government.
He enjoys educational and health benefits, unemployment and old age
security, physical comforts, mechanical luxuries,

and dietary delicacies

that were not even figments of imagination to the great numbers of our
people during the early years of the Republic.
These changes have been brought about by a comparatively rapid
process of public opinion generating public demands which have been
satisfied at the national level by successive Congresses through legislative




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enactment.

It seems a routine American custom to belittle the Congresses

in session during one's lifetim e.

But those who take time to study our

political history are forced to the conclusion that on the whole our Congress
has been composed of patriotic, wise, and farsighted individuals.

They

have been and are today, typical representatives of the Am erican people.
More often than not they are a distinct credit to the people and to the
Government.
Having been in and out of Washington for more than fifty years and
having worked on the inside of about a dozen sessions and observed about
twenty-five, I have much more faith in these Congressional bodies than
many people have.

Far from becoming discouraged and embittered by the

weakness of a few individual members, my faith in Congress as an institu­
tion has been confirmed and strengthened.
I am going out of my way here to express this considered opinion of
Congress in the hope that, when some enactments are proposed in the next
decade which I feel sure w ill be proposed that memory of this evening may
cause you to pause and think before speaking or acting.

If you do, I

believe you w ill be objective, impersonal, and wise in your conduct and
analysis.

T ry to help the Congress instead of condemning the few individuals

who propose off endirg measures. Remember, they are probably just as
sincere as we.

And undoubtedly they are much better informed than we

as to what the people want.
Tonight, let's talk b riefly about one area of prospective enactment
which may be prompted by two changes in our credit system, changes that



-3 -

have been most upsetting to our traditional notions of proper personal
financial arrangements and which seem destined to affect further the re la ­
tions between our Government and the individual citizen.

As with most

other adaptations that have brought about an extension of the role of
Government, these changes have developed gradually among the people.
And like other changes in the past, a point of development w ill be reached
when their public interest aspects w ill have to be recognized by the Congress.
It may be interesting to note here that nearly all major changes in
financial customs effected by Congress in the last forty years--esp ecially
those from which the economy has derived greatest benefit--have been
opposed by bankers.

A banker since 1920 and a banker's lawyer before

that, I know whereof I speak.
Bankers are not always wrong even though they usually, and quite
naturally, dislike any change in the status quo.

When the Congress had

before it such questions as the establishment of the Federal R eserve System,
the Federal Housing Administration, the Federal Deposit Insurance Corporation,
the Securities and Exchange Commission,

opposition by bankers was wide­

spread, loud, and long.
It is to be hoped that bankers w ill continue to oppose any change in
the status quo that looks suspicious or unsound to them.

Opposition and

critical analyses usually prove helpful in the drafting of far-reaching le g is ­
lation and is especially important where effects of the enactments on the
people w ill be lasting.




Therefore, I say to you, keep up your guard;

-

4-

continue fighting for what you think is right.

Let nothing go by unquestioned.

Of one thing you may be certain --if the legislative proposals are good for
the country and are really required and demanded, they w ill eventually be
enacted into law whether we oppose or favor.
I say this because the Am erican people who hold the ultimate destiny
of this country in their own hands are today better educated, have a clearer
understanding of their Government, and are in a stronger position to demand
and accomplish what they want from Government than ever before.

In today's

environment, no political party or administration can ignore for long the
well formed, definite demands of the people.
As in politics, where the people have largely superseded party
bosses, so in the credit field individual buyers and borrowers have largely
superseded the production man and the banker as the initiator of credit,
both as to type and amount.

The individual consumer has become the

dominating influence in our entire credit structure.

Today, his short-term,

instalment and mortgage obligations account for approximately 45 per cent
of all private debt.
Thirty or more years ago when the idea of consumer credit began
to dawn on buyer and retailer, financing facilities for fulfilling their needs
were almost nonexistent.

Commercial banks either failed or refused to

anticipate the rising demand.

As a consequence of this failure, small loan

companies, M orris Plan Banks, industrial banks, credit unions, and sales
finance companies came into being. Alm ost before we knew it, there




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developed a full-fledged industry outside the com m ercial banking field,
rendering helpful service to borrowers who were not welcomed at most
com mercial banks.

The service was constructive, even though often times

performed at a cost excessive to the individual borrower, with a resultant
excessive profit to the lender.
By the late Thirties, the consumer credit industry had become well
organized and was dominated by a wise, alert, and responsible leadership.
And, in 1945 on returning from four years' over-seas duty with the
Amphibious Navy, I was much encouraged by the improvement in personnel
and the change in their concept of the business and of their community
responsibility.
So much did this impress me, that soon after becoming a member
of the Federal R eserve Board in 1946 I talked with a group of M orris Plan
bankers at Virginia Beach and made complimentary remarks about this
type of credit and about its growing importance as a necessary element
in our economy.

1 expressed hope that misconceived regulations, such

as "W, " would soon be eliminated and that instalment credit would be
allowed to expand as required by people and industry.

Those remarks

brought down on my head a good deal of criticism --even ridicule.
Since that time a great lifting of animosity to consumer credit has
taken place.

My statements then were based on a feeling of confidence in

and respect for the mass of Am erican citizens, and a strong but uncon­
firm ed feeling that the old order was changing.




For four years I had been

living in close contact with hundreds of young men in the Arm y, Navy,
Marine Corps, and Coast Guard, in Europe, in A frica, and the F ar East.
Most of these men were from fifteen to thirty years my junior.

It was the

firs t time that I had had direct association with groups of young Americans
since World War One, and the experience forcefu lly revealed to me, as a
matured lawyer and banker, how completely out of step and how far behind
the times 1 was with this group of dynamic, fearless, demanding, and
patriotic young men.

As an executive officer partially responsible for

their welfare in and out of combat, I not only came to know them well but
to realize that Am erica was safe in their hands; that neither Germans, nor
Italians, nor French, nor Japanese, nor Russians could stop them; and
that they would not long be led astray by domestic quacks.
What was most significant to me was the realization that this group
believed Am erica belonged to them, that they were determined to run it as
they thought it should be run.

They were not going to be restricted or

lim ited socially or economically by past, strait-laced concepts of govern­
ment, sociology, finance, or personal conduct.

Above all, they held a

conviction that Government and the economic structure should serve them
as well as be served by them.
Since the war 1 have been in a position to watch these men in all
sections of the United States.

The conclusions to which I came while on

active duty with them have been forcefully confirmed.

Those boys, as we

called them ten and fourteen years ago, and their wives, are the people




-

who are now running this country.

7-

They are making a good job of it, too.

And even though my basically conservative leanings cause me to disagree
with much that has taken place, I am satisfied, from their conduct, that if
the Government and the banks and other industries do not operate so as to
benefit the largest number of people in the largest number of ways, then
they are going to change the Government, or banking or other business to
fit their aspirations. And who are we to say they would be wrong ?
My point is that, as an aftermath of three wars and the impact of
the m ilitary draft on millions of our young people, we have actually become
a much truer democracy, while retaining the original framework of a
constitutional representative government.

Our broad and highly accelerated

educational program and our rapid communication systems, both contribute
to the immediate and increasing influence of popular opinion on government-on all three of its divisions with equal force.
more control by the people.

The trend is definitely toward

In spite of what our desires and opinions may

be to the contrary, our government and major industries have had to become
more directly responsive to the needs, desires, and aspirations, of the
people.
I stress this theme of today's role of government with particular
reference to consumer lending, because this business, in the nature of
things, is tinctured with a strong color of public interest.

At the present

time, about sixty per cent of American fam ilies use consumer credit.




With

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this many users, the figures on the current volume of consumer credit, on
the terms of such credit, and on the characteristics of consumer debtors
are naturally items of front page news.

The public likes to read about and

talk about consumer credit because when so doing it is really reading and
talking about itself.

It is a subject most of them know about from personal

experience--usually in from 18 to 36 allegedly easy lessons.
Tim e was when a man who financed luxury expenditures on credit
was considered stupid and unreliable; but now one who refuses to capitalize
on his potential and confines himself to financial actuality is the unusual
case.

The typical instalment borrower today is not an improvident man

with small income.

He is chiefly an urban or suburban dweller, is generally

above twenty-five and under forty-five years of age, is m arried and has
children to support, has an average income of about $5, 000, and often has
sizable financial assets.

He is the man I referred to earlier--th e man who

w ill not be stopped by foreign foes or domestic fogeys.

He has committed

him self to a regimen of small monthly payments for the purpose of acquiring
an equity.

To him these payments are essentially savings.

And when you

stop to think about it, what more sensible use of savings is there than their
purposeful application to an improved standard of living for the saver
himself and his fam ily?

This is investment in life itself.

As an investment banker and broker years ago I became fam iliar
with Equipment Trust Certificates and regarded them as amongst the
soundest forms of investment.




As you know, the equipment trust certificate

-9-

is predicated upon a chattel mortgage on equipment and the corporate note
of the borrower; and maturity is based partially on the operating life of the
equipment.
Consumer instalment credit paper, in my opinion, finds a close
parallel in equipment trust paper.

Consumer instalment notes might well

be termed Human or Consumer Trust Certificates.
They differ from the Equipment Trust Certificate in that chattel on
a physical asset is not an invariable requisite of the transaction.

In

consumer lending, transactions vary one from another in the importance of
the security versus the credit component.

In many cases the financial

strength of the borrower is so buttressed by employment and residential
stability, as well as proved credit worthiness, that loans can be extended
on general credit standing alone.

In such cases, a life insurance policy,

and other reinforcements, are often part of the credit picture.

The lender

achieves his diversification of risk by lending many small amounts to many
different people in diverse occupations and different localities.

The

amazingly low percentage of delinquencies and repossessions certainly
attest to the wisdom and safety of these Human Trust Certificates.

To my

mind, when properly handled by lender and borrower, these certificates
constitute one of the soundest and most constructive types of credit offered
today.
With sixty per cent of Am erican fam ilies using consumer instalment
credit, even though the total of such credit is only about $26 billion as




-1 0 -

compared with $84 billion for housing and $30 billion for com mercial bank
business loans, 1 venture the thought that this $26 billion of consumer
credit has a more influential impact on the overall credit structure today
than any other form , both as an indicator of its soundness and as a fo r e ­
caster of future com mercial activity.

Its importance to industry is

apparent from the fact that about 65 per cent of all automobiles and about
half of all major appliances are now sold on credit; and instalment credit
alone provides about $20 billion a year for these purchases.
Without consumer credit, it is now generally admitted that mass
production would be impossible.
ment would not be possible.

Without mass production, mass employ­

Without steadily increasing employment

opportunities, the provisions of the Employment Act of 1946 cannot be
carried out.
In other words, continued high level employment is largely contingent
upon the full use of a sound and steadily expanding system of consumer
financing; and the liquidity of consumer credit is heavily contingent upon
a sustained high level of employment.

Thus, this form of credit, probably

more than any other, becomes a social as well as a financial problem.
Housing credit is also a social as well as a financial problem.

In

recent years home construction has virtually attained a mass production
and distribution phase.

Today over four-fifths of all homes, both new

and existing, are purchased on amortized mortgage credit.

Most of you

bankers felt as I did about the too liberal terms of the housing program --




- li­

no down payments and too-long maturities.

However, after thinking the

matter through, I am --reluctantly and to my own surprise--not nearly as
unreconciled as I once was, and mainly because of its social aspects.
Of course, the combination of down payment and maturity terms in
housing credit can be too liberal and risky for a prudent lender position,
just as consumer instalment credit can be unsound.

But the record shows

that even under liberal mortgage terms, defaults have not been excessively
large..

Our test of the amortized mortgage is only two decades long, but

it has proven economically sound, on the whole, to make homes generally
available to deserving people on terms much more liberal than were known
in the firs t 140 years of this Republic.

The mere fact that people may be

able to make only a small down payment is not of critical importance if
the transaction is written on a basis that enables some building up of
equity within a time that is reasonable in the light of the occupation, age,
c.nd earning circumstances of the borrower, and the serviceability of the
housing property.
The compensating social gains of liberal mortgage terms have been
enormous.

By moving a man into his own home, even though his down

payment has been small, the big gain has been in converting that man
and his fam ily from renters, itinerants, or boarding house lodgers into
a stable unit of population and of the labor force.

It has given him an

opportunity to become a responsible citizen, a part of his community.




He

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12 -

ha s acquired the pride of ownership and all of its appeals to his better
senses.

E very monthly payment on his home has tied him to his commun­

ity and to the stable values of life .

In place of the monthly rental payment

which he regarded as a penalty, he is now making a monthly deposit to
his good living account, an increasing portion of which goes into the
property as a form of savings.

In other words, he is progressively made

into a man of estate, a substantial permanent resident taxpayer.
But the best social and economic effect derived from this permanent
residence and home ownership is the influence which it has on the individual's
children.

Even if the man personally fails to appreciate the potential good­

ness of his position, it is hardly likely to be missed by the children. Allowed
to live in the same community for a series of years, to attend the same
schools, to form social contacts and friendships with children of other
home-owner citizens, they certainly have a greater social and moral
potential than have the children of itinerants.
Consumer instalment and housing credit are the most popular goats
of people who want something to kick around or who are interested in
distracting attention from abuses in other credit fields.

I have tried to

present a picture of these two credit structures for you, not that they are
what you and I may like, but simply as they exist today, and to emphasize
the high degree of the economy's dependency upon them.

You may want

to think seriously when it is next proposed to lim it too rigorously the terms
of housing credit or to arbitrarily restrict consumer credit.




My b elief is

-1 3 -

that from now on these credits must be given at least equal consideration
and respect with the several other types of bank and com mercial credit.
Of course, in a grave national emergency, all credit has to be
strictly limited, but only as a temporary part of a complete blanket of
controls that are discarded once the emergency is past.

Normally, the

traditional means of regulating the total availability of credit are sufficient
for fostering stable financial growth.

And the distribution of our credit

resources among competing uses, including consumer and housing credit,
should be left to market forces.
I hope that you w ill not let your reactions to some flamboyant
advertisement as to terms by some overly aggressive retailer, builder,
or lender blur your vision of consumer credit and real estate credit;
but, rather, that you w ill look at these two types of credit as important
solvent units in our financial structure and as great contributors to our
social and moral advancement.

It is seriously important that you bear

in mind that all bank crcdit is to a considerable measure dependent upon
these two categories for liquidity and ultimate soundness.

Our overall

credit structure is simply too irrevocably interdependent for this not to
be true.
We all give lip service to the objective of economic growth and we
give unctuous endorsement to private enterprise and private spending as
the basic driving forces in providing such growth.

But many bankers and

businessmen are alarmed at the prospect of a larger amount of consumer




-1 4 -

and housing credit.

Those who have this reaction need to give a lot of

thought to the question: Just how are we going to realize this desired growth
for the economy if we do not have a long-term, orderly, and sound expansion
of consumer and real estate credit?

We must have this credit expansion if

our economy is to grow on the basis of private spending.

We should have

no fears about it; we should welcome it and nurture it; and we must make
it safe.

Our only concern need be that lender risk shall continue on the

prudent side.

And this may mean at times that by voluntary action we must

slow down a too rapid expansion of these credits.

Bankers, more than any

other group.can exert constructive influence in that direction and make
Federal interference and dictation of terms unnecessary.
As time passes, you may expect the Government to take cognizance
of consumer credit as it has of home mortgage credit.

Many of you present

w ill probably still be actively engaged in financial work when Congress is
called upon to enact legislation relating to it.

I do not pretend to see now

the shape of such legislation, but I should not be surprised if it is
patterned after the Federal Home Loan Bank System, and has a three-fold
objective: first, to regulate, not with a view to limiting the amount, but
rather with a view to making consumer credit extension and expansion
more uniform, and to keeping it prudent and healthy; second, to make
funds available to individual borrowers at less cost than is now necessary
in many instances; and third, to assure a steadily expanding flow of funds
from private lenders into consumer financing.




-1 5 -

1 fully understand why the thought of such Congressional enactment
is distressing to some of us but, as I mentioned earlier, Government today
must be responsive to what the people want.
So, in closing, 1 ask you not to let the walls of your banking house,
or the curtains at its vaulted windows keep from you the sound and sight
of the obvious requirements and demands of the people and the industries
whom you are chartered prim arily to serve.

T ry to guide their thinking

and actions along sound social and economic lines.

Bear in mind that

this post-war population is probably more capable of thinking through on
its requirements than we of the pre-war generations.

Remember always

that you cannot whip something with nothing, and when proposals are made
with v/hich you cannot agree, try to come up with some reasonable and
constructive compromise or substitute.
As to consumer and housing credits, I am convinced that the public
requires and demands them.

So, as a final word, don't be shocked or

surprised or too upset when they get more of the same--under the benign
guidance of a paternalistic governm ent--ever looking to the welfare of its
people--and to its own bureaucratic salvation.
I leave with you the motto of one of Am erica's most helpful citizens
and undoubtedly its best salesman--Thomas J. Watson of IB M --a really
great man who w isely emphasizes one big important word— T H I N K .