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A
TALK BY EES2S? G. DPAPER EE FORE THE
' SAYINGS BCIiCS CGETFEEENCE DICKER

v

Federal Reservo Building,
September 13, 19^6

pcQtr- ^ i ' ? ^

Speaking on behalf of our Board, we want you to to cm hew
pleased we arc to have you hero vdth us tonight.
The Federal Reserve, consisting of both cur Board of Governors
end the Federal Reservo Banks, has always believed wholeheartedly in the
objectives which you aro seeking.

In fact, prior to the issuance of the

first Series E bend on Kay 1. 1 9 W , the Board sndo available to its own
employees the first voluntary payroll deduction plan evor established by
a Government agency.

This was in furtherance of the objective announced

by the Treasury that the Government desired to utilise the savings of individuals, particularly those of moderate savers, in financing the Gevemmerit1 s requirements.
So you see that, when we meet together tonight, it is a meeting
ef old friends, all of whom believe in the same worthy objective.
The task facing you n o / is rather different from the one that you
performed =o successfully during the war.

I t is border in many ways, but

alrr,03t as important.
During the war, tho advantages ef saving wcro obvious to most
people.
be

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Civilian goods of all kinds were scareo, and supplies could not

increased

without reducing c^r military strength.

come* wore high.

At

the same time in-

The Government needed money to fight tho war and, in or-

der to reduce inflationary pressures, wanted to draw as much ef it as possible from L a l X savers.

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During wartime, most.people saw the purchase ef

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E bonds as an opportunity to servo thcdr country while at the same tine
building for themselves a reserve for meeting-the risks of old age,
sickness, and economic insecurity, as tvell as the needs of futuro personal advancement and family welfare.
How all of these reasons for buying bonds still exist, but they
seem a little less apparent than they wore last year or the year before*
Most of you are probably familiar with the study of liquid assets
that the Bureau of Agricultural Economics conducted for the Board of Governors this spring.

On the basis of over 3,000 interviews throughout the

country, this survey yields some interesting conclusions about the motivos
and futuro plans of savers.
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One striking fact that emerges from these interviews is that 73
per cent of the holders of United States Saving Bends did not plan to use
any of thorn in 19h6 to buy consumer goods, except in emergencies.

This

suggests that your Savings bond campaign to encourage the continued purchase and holding of bonds should find a receptive market.
On the other hand, the fact that people wore planning to draw
dora their liquid assets, including savings bonds, by 5 to 7 billion
dollars in order to bay durable goods, including housing, is by no means
negligible in relation to the supply of these goods -

oven though it

represents a small fraction of total liquid asset holdings.

The exports

who made the survey concluded that "although the prospective buyers were a
minority of the spending units, they constituted a substantial number of
people, and might crcate a demand for houses and consumer durable goods
that would excocd the supply available during 19^6."

A like situation exists -with regard to competing forita of
investment.

Of people holding more than -51,000 of liquid assets at tho

beginning of 19^6, only 6 per cent definitely planned to put somo of
them into real estate or non-Government securities.
were considering such a transfer.

Another 7 per cent

Eut in view of existing pressures in

the real estate and security markets, tho amounts involved aro substantial — about 5 billion dollars.

It is thus in tho nation's interest, as

well as in the interest of tho avorago family, that savings and investment
in savings bonds should continue at a high rate.

Disbursement of wartime

savings new would add to inflationary pressures.' Later on, ths same savings
may holp to sustain purchasing power and prevent depression.
This brings me back to my earlier point.

All tho reasons for

saving that existed during tho war still exist, yet bond purchases have
fallen off.

Incomes are still high.

"

"

Curable goods generally and oven '

many non-durable goods are still scarco. VBocause of the acute inflationary '
conditions that exist, there continues to be an opportunity for people to
serve their country by refraining from purchasing nonessential items or
investing in other securities and real estate.

Tho Government still needs

money and still wants to obtain it from small savers.

The need for pro-

tection against sickness, old ago, and unemployment and for providing for
future personal and family welfare is as great as over.
There is an obvious contradiction in the present savings situation.
Over half of those interviewed early in 19^6 said that saving was more important now than during tho war; only 6 per cent believed it vras less inportant.

At the sane time 27 per cent of those families were actually paving

less at the bo ginning of I9I46 than they were a year earlier, while only
15 per cent wore savins more.

Most people seem to recognise the impor-

tance of maintaining and increasing their holdings of savings bonds during
this transitional period.

S t i l l , the facts show that under present infla-

tionary conditions savings are declining.

This contradiction between

intentions and action constitutes your task and your opportunity.
There is a disposition on the part of many to believe that
savings are contributed mainly by the rich.

Our nationwide survey of

savings shows that nearly half of the people's savings was contributed
by consumers with incomes of $1,000 to $4,000 and that this group includes almost two-thirds of all income receivers.

There is clearly a

broad market available for the sale of small as well as of larger
denomination savings bonds.

The knowledge that this is so justifies

every confidence that your Savings Bond Program w i l l be a gratifying
success.

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