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Community economic development
At the Northwest Side Community Development Corporation's 20th Anniversary
Luncheon, Milwaukee, Wisconsin
June 13, 2003
It is a pleasure to be here today. I enjoyed meeting many of you during this morning's
activities and appreciate the opportunity to see firsthand your work to improve the economic
viability of this community. Since the mission of the Northwest Side Community
Development Corporation (CDC) is to promote small business and community economic
development, I would like to discuss some of these issues.
Capitalism is defined by its focus on private ownership. Ownership provides the avenue for
building wealth, and it is also the channel through which price incentives work. While we
typically associate capitalism with Wall Street or corporate leaders, capitalist principles work
just as well in promoting entrepreneurship and economic development, the topic of our
discussion today.
Broadly speaking, to be entrepreneurial is to create new value through innovation and the
creative use of resources. The U.S. Economic Development Administration characterizes the
entrepreneurial theory of development as one in which development proceeds as changes in
firms and industries produce more resilient, diverse local economies. The essential ingredient
in this process is innovation, which is associated with improvisation or creative risk-taking.
Entrepreneurs make development happen. Other things equals, we try to promote and
reward entrepreneurial endeavors.
Many entrepreneurs are found in small businesses--defined as those with fewer than 500
employees. Statistics from the U.S. Small Business Administration (SBA) indicate that these
small firms create about three-quarters to two-thirds of net new jobs and employ about 50
percent of the workforce. Very small firms--those with fewer than 20 employees,
represented 89 percent of all firms in the country in 2000. In Wisconsin, these firms
represented 85 percent of all employer firms and accounted for 15 percent of the state's
annual payroll.
Data reported by the Global Entrepreneurship Monitor illustrate the degree to which these
small businesses are involved in entrepreneurship.1 This organization finds that in 2001 more
than 11 percent of the total adult population in the United States was involved in a start-up
process or in a business less than 42 months old. Although this measure of total
entrepreneurial activity has declined lately, the United States consistently ranks among the
most entrepreneurial nations in the world.
Other statistics describe the potential benefits of entrepreneurial endeavors on individuals'
financial status. Data reported by the Bureau of Economic Analysis indicate that nonfarm
proprietor income increased nearly 5 percent from 2001 to 2002, while income reported
from wage and salary disbursements from all industries increased slightly more than 1

percent.
In terms of the value of business ownership, the Federal Reserve's Survey of Consumer
Finances (SCF) demonstrates a positive effect of business ownership on families' financial
status. These data indicate that the median value of families' holdings in private business
equity increased 53 percent between 1998 and 2001, about twice the rate of increase in the
median value of families' holdings in publicly traded corporate equities. In addition, the 2001
SCF shows a direct correlation between entrepreneurial endeavors and family net worth. For
families with any entrepreneurial activity, that is, those reporting private business ownership
or a self-employed status, the median value of net worth is more than five times that of
families without entrepreneurial activity. Further, even for families reporting a household
income of less than 80 percent of the median, the net worth of entrepreneurial families is still
about five times that of families without entrepreneurial activity. These statistics indicate the
important effect that entrepreneurial endeavors can have on the ability of families at all
income levels to accumulate wealth.
Going beyond these overall statistics, as the role of large industrial and manufacturing firms
in the overall economy declines, small business entrepreneurs become critical in providing a
new engine for economic growth. With the dawning of the "new economy," entrepreneurial
activity, particularly in technology-related enterprises, gives the promise of economic
rejuvenation by providing new sources of employment opportunities and tax revenues.
Further, entrepreneurial activity continues to be an important means of promoting local and
regional economic development. A report by the National Governors Association (NGA)
explored the importance of creating linkages between public- and private-sector systems to
foster the growth and development of entrepreneurial activity.2 The report observes that
states that have been successful in attracting entrepreneurs have developed comprehensive
support systems that integrate the resources of academic, corporate, and governmental
institutions to create a favorable business climate. Many states, including Wisconsin, offer a
wide variety of financing packages, technical assistance programs, and organizational
support mechanisms, such as incubators and network groups, to aid fledgling enterprises.
These programs typically augment and leverage federally sponsored efforts, such as those
offered by the U.S. Small Business Administration and the U.S. Department of Commerce, to
support investment, development, research, and funding for small businesses. The U.S.
Department of Agriculture is exploring the value of promoting community-led
entrepreneurial development that capitalizes on the unique natural, human, and cultural
resources of rural communities. In addition to these government-sponsored efforts, nonprofit
organizations, such as the Social Compact and Initiative for a Competitive Inner City have
focused on devising new methodologies for measuring demand in underserved inner-city
neighborhoods and for attracting private investment and capital to their communities.
The Federal Reserve undertakes a variety of activities to promote these flows of information
and capital. To gauge credit conditions and availability of financing to commercial
enterprises from banks, the Federal Reserve conducts a quarterly survey of senior loan
officers. In addition, a survey of small business finances is conducted every five years to
gather information on firm and owner characteristics, as well as to track trends in small
businesses' use of various financial service products, services, and providers.
Beyond these research activities, the Federal Reserve's Community Affairs Offices seek to
promote small business development in low- and moderate-income areas. These initiatives
focus on collaborative efforts to support enterprise growth and development. Examples

include the following:
The Federal Reserve Bank of Chicago initiated the Small Enterprise Capital Access
Partnership (SECAP) to engage Chicago-area small businesses in an evaluation of the
funding process of new solutions for improving capital access to traditionally
underserved communities. The partnership offered recommendations for bridging gaps
in small business financing and for underwriting, technical assistance, equity
investment, and marketing.
The Federal Reserve Bank of Boston co-sponsors microenterprise development
training for lenders and technical assistance providers.
The Federal Reserve Bank of Cleveland assisted in the establishment of a statewide
network to facilitate technical assistance and financing resources among
microenterprises throughout Ohio.
A collaborative effort between the Federal Reserve Bank of Richmond and the Board
of Governors in Washington, D.C., convened representatives from local government
agencies, financial institutions, and universities to discuss community development
strategies, resulting in the creation of a full-service resource center serving small
businesses in an area targeted for commercial revitalization.
Although small business proprietors and entrepreneurs are often grouped together, the NGA
does differentiate between the two groups. The NGA contends that entrepreneurship is the
critical element in bringing new wealth to a community. The presence of a viable
entrepreneurial business sector provides a strong economic base and serves as a reliable
source for employment opportunities, household income generation, and tax revenues.
Activities and innovations by these firms also increase marketplace efficiencies. In addition
to these benefits, increases in local private investment enrich a community by enhancing the
resources available to educational, cultural, and civic institutions.
An important characteristic of the entrepreneurial approach to development is the ability to
recognize and respond to new opportunities, regardless of the scarcity of resources. By
understanding and accepting calculated risks, entrepreneurs promote further innovation in an
industry, a product, a service, or a delivery mechanism to the benefit of the consumer.
Community developers understand these relationships and often display commendable
ingenuity in creating opportunities in traditionally underserved neighborhoods. These
community development organizations seek to reengineer their neighborhood economies by
bringing together resources for small business development, home ownership, and services
through innovative strategies and collaborations. Northwest Side CDC is a clear example of
such an entrepreneurial spirit.
As today's event celebrates, the Northwest Side CDC has worked in this neighborhood for
the past two decades to promote community-based economic development for the
betterment of the residents and the community. Its efforts have increased both the economic
viability and social framework of this community. Northwest Side CDC's approaches to
economic opportunity have been innovative and resourceful and range from the
establishment of the Northwest Industrial Council to the creation of a business incubator that
has launched nearly 90 businesses and created approximately 300 jobs. Other creative
initiatives promote local enterprises through a supplier linkages program and increase the
competitive advantage of neighborhood firms through technology-based services connecting
them with e-business opportunities.
Another notable achievement of Northwest Side CDC is its partnership with the Eaton Navy

Controls Division in training local residents in the manufacturing of new technology for ship
propulsion. The resulting job training initiative provided Eaton with qualified employees, and
over time it gained a reputation for reliable advanced technology products. Between 1994
and 2000, Eaton grew 174 percent and increased its employment 50 percent. This
partnership, as well as the other initiatives of Northwest Side CDC, shows how
entrepreneurial investment can increase both economic capital and human capital, and
thereby contribute to the financial sustainability of the community and individual residents.
Corporate entrepreneurial managers try to create environments that encourage employees to
seek innovative and creative approaches and establish management structures that are
responsive and resilient. Similarly, community economic development leaders explore
entrepreneurial approaches, particularly in the face of diminishing funding sources, to
increase the sustainability of their organizations without compromising social impact and
mission.
A study published jointly by Harvard University's Joint Center for Housing Studies and the
Neighborhood Reinvestment Corporation considered various aspects of entrepreneurial
community development.3 This analysis applies private-sector principles for business
management to not-for-profit organizations to improve long-term financial sustainability. The
study suggests that, like corporations, community development organizations should improve
their organizational discipline, implement accounting and performance tracking systems,
adopt an overall strategic plan as well as individual business plans for each activity, and
identify and invest in core competencies. Other fruitful strategies mentioned by the study
include collaborating with public and private organizations, achieving economies of scale,
diversifying funding streams, and consolidating with other CDCs to reduce redundancies.
In addition to these strategies, the study also suggests methods for improving sustainability
by identifying income-earning activities and creating strategic alliances. Income-generating
activities require a balance between the mission of the organization and the pursuit of
income streams. For example, while a CDC may offer a unique service that has market
value, assessing a fee for that service may conflict with the organization's mission, or it may
be otherwise inappropriate to charge for certain services. The creation of strategic alliances
requires entities to identify areas in which enlightened self-interest serves the interests of all
parties.
The collaboration between Northwest Side CDC and Eaton demonstrates an entrepreneurial
approach to community economic development, characterized by the creation of an
innovative strategy to respond to the market need for skilled workers while, at the same
time, fulfilling a social need for increased employment opportunities. Successful strategic
alliances among other CDCs have taken the form of homebuyer counseling and
loan-packaging services provided to financial institutions, which have used these services to
increase their market share of mortgage loans in targeted lower-income communities.
As I indicated earlier, community developers are innately entrepreneurial and assume
calculated risks for the betterment of neighborhoods. As the community development field
confronts continued funding challenges and mounting demands for services and expertise,
there will be an increasing need for further innovation and creativity, in both organizational
structure and service delivery in order to fulfill the mission of expanding economic
opportunity for low-income populations and communities.
For the past twenty years, Northwest Side CDC has embraced entrepreneurial principles and

provided leadership and vision for residents and other community development
organizations. It has been innovative in its strategies for creating economic opportunities and
for increasing its organizational capacity. I congratulate you on your past successes and look
forward to your future accomplishments.
Footnotes
1. Andrew L. Zacharakis, Heidi M. Neck, William D. Bygrave, and Larry W. Cox, Global
Entrepreneurship Monitor, National Entrepreneurship Assessment--United States of
America: 2001 Executive Report (Kauffman Center for Entrepreneurial Leadership at the
Ewing Marion Kauffman Foundation, 2002).Return to text
2. Thom Rubel and Scott Palladino, Nurturing Entrepreneurial Growth in State Economies
(National Governors Association, Center for Best Practices, 2000) (http://www.nga.org
/cda/files/ENTREPRENEUR.PDF).Return to text
3. Ellen Stiefvater, Entrepreneurial Community Development: Exploring Earned-Income
Activities and Strategic Alliances for Community-Development Nonprofits (Joint Center for
Housing Studies of Harvard University and Neighborhood Reinvestment Corporation,
November 2001) (http://www.nw.org/network/lessonsLearned
/pdf/entrepreneurialCommDev.pdf).Return to text
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2003 Speeches

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Last update: June 13, 2003