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ADDRESS

Delivered at
TEE MIDWEST TRAINING SCHOOL
Ames, Iowa.

July 18th,

1930.

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3 . K. Cunningham.

Released to the Press
July 18th, 1930, at 13 o'clock Noon,
1964

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I greatly appreciate your courtesy in inviting me to appear
before the conference.

I doubt very much, however, whether I shall

"be able to give you any new thoughts on the subjects you have under
consideration at this meeting.
It has now been seven years since I have had any very close
contact with Farm Bureau activities, but during that period, having
retained my interest in agriculture,

I feel that I have been able

to gather some information that might be helpful in strengthening
your Farm Bureau organization.

No business within the range of ray

knowledge has been, within the past decade, so ably defended by its
friends and so consistently misrepresented by its enemies, as has the
business of f a m i n g .
The constructive policies and persistent efforts on the part
of your organization have obtained for the industry of farming the
recognition which it rightfully deserves.

I know the thought is

quite prevalent among farm people that agriculture has been
neglected in the past, or, possibly,

subordinated to a secondary

position in favor of some of the frills and non-essentials of l i f e .
Not that this has been due to premeditated action on the part of any
particular class or interest, but more likely to the fact that in
this modern age, it is often difficult to distinguish clearly between essentials and non-essentials, between needs and desires.
But there still remains one old landmark which modern thought has
failed to obliterate:
else revolves.

Agriculture is the hub around which all

The farmer is dependent upon other industries to

supply some of his needs, but people generally realize that they

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are almost entirely dependent upon the farmer for the necessities
of l i f e , but they have not yet cons to the full realization that
until the prices of agricultural products are such as will permit
the farmer to "buy the output of organized industry, and also enable
him to pay the demands of labor, which is a large item in his cost
of production - America's food problem is insecure.
The industry has now reached the point where the country has
been convinced that there is a farm problem.

The Congress of the

United States has recognized this problem and has placed upon the
Statutes of our country the Agricultural Marketing Act, which is
backed by liberal government appropriation, and which carried out
in good faith the promise made to the farmer by President Hoover.
It is therefore evident that it now becomes the duty of your members to cooperate wholeheartedly and conscientiously with the
Federal Farm Board in all constructive efforts to give to agriculture its long-sought opportunity to function on an equality with
other industries.
While I hold no brief for the Federal F a m Board and have no
assurance as to what they have in mind as a solution of the farm
problem, I feel that until the policies advocated by the Board in
its efforts to establish sound marketing practices have proved
impractical or faulty, the objective should be to cooperate in
such manner as to justify public confidence and respect.

A member-

ship in the Farm Bureau in the future will entail responsibilities
which the members will be in duty bound to respect; and, in my
opinion,

it is high time that these contingent obligations be

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anticipated and that your members prepare to meet such reasonable
responsibilities that future developments may impose.

I assume

that most of the people in this conference have already recognized
this need and are here for the purpose of gathering information
which will aid them in rendering future service to their organization.

For me to attempt to outline a procedure that would be

helpful in such work would be the assumption on my part of a task
which I feel I am not qualified to perform.

You can do it, however,

and I hope before you leave this conference that you will have
worked out a plan of procedure that will enable you to present
to your members all farm organization policies in such a manner that
will leave no doubt or confusion in their minds as to their responsibilities.

I stress this point as I am now convinced that the time

has arrived when no preconceived ideas or individual plans of
procedure which are not fully approved by the executives of your
organization,

should be advocated by its representatives.

I purposely refrain from expressing any opinion as to when and
how the Federal Farm Board will bring about a solution of the farm
problem.

It might be proper to say that perhaps we are not

sufficiently optimistic to hope that all of the policies advocated
will be fully up to our expectations, but this should not lessen
our desire for cooperation in every effort that promises success,
or that would be helpful in eliminating any features which experience has proved impractical.

Ho element of doubt or thought of

failure should have a place in the mind of the farmer.

Errors are

bound to occur, but they can be corrected, especially when all

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concerned are cooperating whole-heartedly, to make a success of
an undertaking which has no chartas^ss> course to follow.

It

should be your constant effort to avoid, so far as possible,
having the farmer charged with

any failure in the government's

present attempt to solve the agricultural problem "because of
his lack of cooperation.

It would "be a reflection on your

organization if this were to happen.
I recall that in the "beginning of this organized movement
the question was so often asked:
Farm Bureau organization?"

"What is the object of the

The reply was:

That by a thorough

organized effort, the farmer would be able to accomplish things
which as an individual he could never bring about, and in that
manner he would be rendering a service to the industry.

I am

wondering who can challenge the soundness of such an undertaking?
I hope, now that the hour is at hand for a most determined
effort to bring your organization up to the highest point of
efficiency,

that the farm men and women will not permit themselves,

because of outside criticism, to be diverted from the real objective.

There should be a constant vigilance on your part not to

allow false charges or

.unjust criticism to go unheeded.

It

should be your purpose to have the public understand that the
American farmers and their families are not organized to destroy
good government.

The farmer has never been disposed to disregard

his obligations to society.

He has met every responsibility that

the country has imposed upon him.

He has never asked compensation

in advance nor has he asked this government to arbitrarily fix the

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price of his product.

In a word, the farmers have contributed more

to the world1 s "blessings and comforts than have any other class:
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and criticism of the farmer, "because of his determination to adjust
the economics of hi3 "business to a more equitable relationship with
industry and commerce, is not only unwarranted but unjustified.
The total resources of agriculture are probably greater than
those of any other one

industry in this country.

When we take

note of the material progress made by the farmer in the past in
spite of the unfavorable methods under which his industry has
functioned, as compared with other types of business, one is impressed with the unswerving integrity, patience and persistence,
that was required of those who participated in this development.
The war period with the accompanying inflation and subsequent
deflation

was primarily responsible for upsetting the ordinary

sound Judgment and discretion of all our people, including the
farmers; as a consequence, there has been little in the life of
our farm people since that tine that can be regarded as satisfactory
when compared with their pre-war existance.
In many respects the unsound economic development of 1920,
which proved so disastrous to the agricultural interests of the
country, seem to have been repeated in the drastic Stock Market
break of October, 1929.

The only distinction that can be drawn be-

tween these two periods is that the latter is threatening serious
embarrassment to a different class of our people, and what the
ultimate effects will be on industry and coninerce and to what extent
the agricultural interests of this country will be affected by this
break, remains to be seen.

1

The final outcome will depend largely

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upon how long the recession in "business continues .and hov7 farreaching the depression "becomes.

I am wondering if it is possible

for you who are far removed from contact with the stock markets
of the country to realize how it can affect your interests?
We are told "by economists that the "break in the Stock Market
in October wiped out anywhere from 30 to 40 "billions in values.
• In time you will "be able to judge whether this country, or all the
world for that matter, can permit such a drastic deflation in
values by the speculative element of its people, without suffering
unfavorable reactions therefrom.

I refer to this in order that

you may begin to realize the serious effect such a debacle.may
eventually have on your business.

It is always well for you as

producers of food stuffs and other necessities of life to realize
that whenever there is curtailment in the purchasing power of the
public,
terests.

it will eventually reflect itself adversely on your inIf there are any present who feel that what has happened

will soon pass on only to become a memory and that the sun will
soon be shining for everyone, I beg to leave with them the thought
that, while in my opinion, the party is about over, it will not be
forgotten during the life of the present generation.
The policy of the Federal Reserve System during the period of
this unusual activity in the Stock Market and the tragic deflation
that followed, is an open book and contains nothing that need be
repeated at this time.

You are also familiar with the credit

polic ies of the System that have been effective since that time.
Money rates at s6me of the Federal reserve banks are now at their

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minimum, which is sufficient evidence that there is nothing from
the standpoint of Federal reserve credit rates that is in any way
retarding business recovery.

The discount rate to member banks

in the New York District is 2 l / 2 per cent; in the Boston District
3 per cent; in the Chicago, Philadelphia, Cleveland and Atlanta
Districts 3 l / 2 per cent.

All other Districts in the System have

a discount rate of 4 per cent.

The minimum buying rate for

acceptances in the System is 1 7/8 per cent except at one bank,
which has a rate l / 8 per cent higher.

Obviously,

the foregoing

discount rates apply to borrowing member banks, and, in the main,
customer-rates are higher.

The matter
of interest rates charged
V

on customers borrowings from member banks is wholly in the hands
of
your local bankers.

In country districts or areas outside of

large commercial centers the rates are usually on a par with the
maximum rates established by state laws and do not usually move up
and down with changes in rates of the Federal reserve banks.
Regardless of the manner in which credit has been affected by
the stock market, I assure you that it is the policy of the Federal
Reserve System to keep its resources available for the purpose of
adequately serving agriculture,

industry and commerce in accordance

with the intent and purpose of the Federal Reserve Act.
Having in mind the conditions under which agriculture has
functioned for the past several years, we must all be primarily
concerned with the policies of the future.
modity prices are on the decline.

Certain it is that com-

This, however, appears to be a

world-wide condition, and indicates that the purchase of consumable

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goods is declining in other countries as well as the United States,
America "being the largest producer of surplus commodities,

such

conditions naturally affect our exports which at the moment are
greatly reduced.

We are at present undoubtedly in the midst of a

considerable recession in business.

There is a large increase

in unemployment; in fact, without being unduly pessimistic,.- there
is every indication that this high-geared economic machine of ours
is slowing down.

It is quite evident that the people of this

country realize that the strain has been too great' and that there
is a necessity for reducing the tension.

We have been operating

an economic machine for the past several years that has had nothing
but a high-gear transmission.
to intermediate.

There is now a tendency to get back

It might be necessary in some lines and for a

short period of time to reduce the gear to low in order to enable
the people to regain some of their purchasing power and re-establish their confidence in the integrity of American business policies.
If that time arrives,

I feel confident that the wealth and resources

of the American people can again be expected to become active and
useful in perpetuating American business stability.
There is nothing in my remarks that is not a proper subject for
full discussion with your members.

It is quite necessary that they

have full understanding of all questions vital to the future welfare
of agriculture.
It is also quite evident that you will not be able to have the
cooperation of some organized farm interests; nor will you have the

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cooperation from some sources which you had reason to "believe
was yours from the "beginning; you will also meet with strong
opposition on the part of some commercial interests; "but you
will "be able through your constructive efforts to give the
Farm Bureau .members a better understanding of the economic
problems that are yet to be solved, and, as a consequence,
there should be a greater determination on the part of the
farmer to "drive on".