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BanKER OPPORTUNITY AND RESPONSIBILITY

Address by
DELOS C. JOHNS
President, Federal Reserve Bank of St, Louis

Before the
NINTH TENNESSEE BANKERS CONFERENCE
at the
UNIVERSITY OF TENNESSEE
KNOXVILLE, TENNESSEE

Sunday evening, September 7, 1952

BANKER OPPORTUNITY AND RESPONSIBILITY
I am very happy to be here in Knoxville to take part in the
opening session of the Ninth Tennessee Bankers Conference. When the able
and affable secretary of your Association, Grady Huddleston, asked me to
come down here, he told me that I would be permitted to select my own
subject. Then he enlarged upon that permission a bit by telling me exactly
and precisely what he wanted me to talk about. I could not help being
reminded of the story about Henry Ford, when some of his people suggested
that Ford buyers might like Model T ! s to come in a variety of colors. Mr.
Ford is reported to have said:

"They can have any color they wish, so long

as it is black"•
As a matter of fact, Grady1s suggestion about my subject struck a
responsive chord and I was glad to adopt ito You might say that he offered
me a choice of one black car, and it was just the car and just the color I
wanted. His suggestion was that I contribute to the opening of this
Conference by directing your attention to some of the opportunities and
responsibilities of bankers. Hence my subject: Banker Opportunity and
Responsibility.

It would be relatively easy to spend the next quarter of an hour
or so uttering glittering generalities about opportunity and responsibility.
I could elaborate upon the sometimes forgotten truth that every opportunity
has its correlative responsibility. I could ring the changes on people
who plead for opportunities but are unwilling to assume the responsibilities
without which they are unworthy of the opportunities they covet. If I had
what it takes to be the kind of speaker known as "inspirational", perhaps
I might be tempted to assail you with that kind of a speech. But bankers
who have come to a great seat of learning for the purpose of improving




- 2 their service to community and nation through the institution of banking
really do not need inspiration. My contribution, therefore, will be one
of sober consideration of certain aspects of that service.

You would not be here tonight if you did not realize and appreciate the fact that maximizing service to the community and the nation is
at once the opportunity and the responsibility of every banker. What you
are searching for as you come to this campus is assistance in identifying
specific opportunities and responsibilities which you can take in your firm
grasp and translate into the gratifying reality of accomplishment• It is
my hope that I can be of some small help to you by casting the spotlight
for a few minutes upon three separate but contiguous areas of discussion
within which we can discern certain clear and unmistakable banker opportunities and responsibilities. The first two areas are generally applicable
to all bankers, and the third is peculiarly applicable to the bankers of
Tennessee and the Mid-South.

The first area of which I shall speak is the area of monetary
policy. It probably will not be surprising to you that a Federal Reserve
banker should place the field of monetary and credit policy at or near the
top of the list of things which he likes to discuss. As a matter of fact,
recent months have witnessed a widespread awakening on the part of the
general public to the importance of monetary policy and its influence on
the lives of all our people. The rank and file have been and are anxious
about changes in the value of our money; they have begun to search for the
reasons inducing these changes; they have become aware of monetary policy
as a matter of intimate concern to every individual to whom the purchasing
power of dollars is important. Who is responsible for monetary policy
making?

How is that responsibility being discharged?

been insistently


These questions have

asked in many quarters, including the Congress of the

- 3United States.
Most, if not all, of you are familiar with the recent investigation
and report of the Congressional Subcommittee on General Credit Control and
Debt Management, with Congressman Patman of Texas as chairman. That
subcommittee and its predecessor of about two years ago, the Douglas
Subcommittee, conducted most thorough and searching inquiries into the
why. s and how1s of central banking and monetary policy. I commend to your
attention two volumes of answers to questionnaires, one volume of the record
of oral hearings, and the report of the Patman Subcommittee as being well
worth concentrated study. This material and that previously published by
the Douglas Subcommittee together constitute perhaps the most detailed body
of data and opinion ever assembled on American central banking, its
organization, purposes, functions and operations. It is and will be of major
value to all students of the subject.

The point I wish to make about all this upsurge of public interest
and official inquiry into the subject of central banking and monetary
policy is that it has come as a sort of climax to a period in which a new
monetary climate was developing in this country.

Perhaps I should not

say a new but rather a renewed monetary climate. In any case, however
we choose to say it, a fundamental and significant change has taken place.
It began in a modest way early in the postwar period, and came to public
notice in a dramatic way with the Treasury-Federal Reserve accord of early
19S>1# Since that time monetary policy has taken, or possibly I should say
has resumed, a place in the economic scene which it had not been able to
occupy effectively for over a decade.




- h Essentially, this new or renewed monetary policy has meant that
demand for credit no longer can be so easily accommodated by the simple
expedient of creating more credit. That is precisely what was meant
by the easy monqy policy which obtained during the war and postwar years
until early 19!?1» You all know that during those years the presence of a
rigid support policy for Government securities made it possible for the
commercial banking system to obtain all the reserves it needed in order to
create as much credit as there was demand for0

Abandonment of that rigid

support policy has meant that new reserves are less available to the
commercial banking system and more costly. That in turn has reduced the
amount of new bank credit available and in the presence of continuing
large demand has resulted in increasing the cost of the credit which is
available. What is the significance of all this to you as bankers?

It

emphasizes a category of your reciprocal opportunities and responsibilities
which during the reign of easy money policy had lost much of their
importance and significance•

While an easy money policy held sway, while we were living and
doing business under mounting inflationary conditions, bankers tended to
be less selective in granting credit applications. This was so because
attitudes toward creditworthiness undergo inevitable change when incomes
are rising and credit is actually overabundant•

At this point we may well pause to reflect and remember that the
true concept of creditworthiness is dual; it is actually two concepts
rolled into one. A credit is worthy in one sense if it can be reasonably
expected to meet and fulfill the specified terms of repayment. No banker
is likely to overlook that very often. He may make mistakes of judgment
about it, but he will not often be unmindful of it»



-5 In times of easy money and continuously rising prices ~ that is
to say, when inflation is the order of the day and its end is not yet in
contemplation - the concept of creditworthiness in the sense of collectibility tends to become dimmer and dimmer. In such times the credit risk that
does not look pretty good is a rarity <> Money is easy to come by, and
collection problems, like old soldiers, "just fade away". Bankers are
human, notwithstanding occasional spiteful rumors to the contrary, and
their attitudes are apt to reflect the tempo of the times.

Now for the other branch of our dual concept of creditworthiness.
A credit is worthy if it will enable the borrower to make a worthy contribution to the community and the nation©

Thus the traditional duty of the

banker, and indeed one of his highest duties, is to make such allocations
of the credit at his disposal as will best serve the community and the
nation. This is where judgment, wisdom and courage are required to the
greatest degree. When available credit has some limit, the bankers task
of selection and allocation calls for private statesmanship of the very
highest order. But when money is easy and there is more than enough credit
for all, the necessity to make hard and often unpleasant decisions recedes.
Under such circumstances the second of our twin concepts of creditworthiness
becomes relatively inoperative.

The point I am tiying to drive home here, in terms of banker
opportunity and responsibility, is just this. We have returned to a more
normal money-credit climate, something different than obtained for more
than ten years during and after the war. In the money-credit climate now
existing, when natural market forces are showing their strength in tighter
money and higher rates, it simply is not possible to say that all credit
demand which meets only the first test of creditworthiness (reasonable



- 6expectation of repayment) can be accommodated. The banker has to resurrect
and refurbish his powers of selection; he again faces the opportunity and
the responsibility to see that sound credit demands are supplied in order
of priority of contribution to community and nation, and, of course, to see
that unsound demands are denied. In other words, the banker must return
to the traditional dual concept of creditworthiness and govern himself
accordingly. Historically, bankers have done this well, but in these
changed circumstances some may need to relearn half-forgottent echniques.
This real down-to-earth function of bankers today requires skill, know-how
and courage to a much greater degree than in the previous ten years•

You may ask how long these changed conditions may be expected
to continue, and I must answer that I cannot say. Obviously the general
economic situation will be a major factor in determining continuation of
tight money or relaxation to easier credit. I do not propose to attempt
a forecast of the economic outlookj mainly because I do not have any very
certain ideas about it. That, as I see it, is the real point - the outlook
is uncertain. You hear various opinions, and I mean informed opinions, that
the course of the economy during 195>3 will be up (more inflation) or down
(deflation) or sideways (stability). Not knowing precisely what the
immediate future holds, however, must not mean stagnation of thought and
effort nor abandonment of planning and development. Progress is not a
static thing. Progress is dynamic. It is achieved by men whose eyes are
on the future though unable to penetrate it very far. Progress is
accomplished by men who> when denied the power to see ahead, are such
realists that they busy themselves at preparing for all the alternatives
which may reasonably be discerned. This means being prepared to the best
of our ability for whatever comes. It is the hardest kind of work. It



- 7is the kind of work that really separates the men from the boys. It is
the kind of work that bankers must not only do for their own banks, but
must also help their customers do. The soundness and prosperity of our
banks and of our whole economy depend to a sometimes unrealized degree
upon the ability of our bankers to meet the exigencies of an unknown
future.
When uncertainty as to future developments is as great as now,
it behooves us as bankers and businessmen to follow policies which offer
maximum flexibility,

In other words, given the kind of a situation we

have at present, it simply is not good business to bet everything including
our shirts on a definite forecast of going either up, or down, or sideways•
Rather it is good sense and good business to be prepared to meet any one
of these eventualities»

Policies that permit maximum flexibility of

action and movement are characterized by two basic factors:

caution and

imagination. Caution is indicated on two counts. First, bankers should
wish to extend credit discreetly and wisely if there is to be further
inflation, because unwise credit expansion would add to inflationary
dangers. Second, bankers should be aware of the fact that if there is to
be deflation, credits which looked good when extended may not look so
attractive when time of payment arrives.

It therefore seems to me that in general these broad principles
should be held in mind©

Sound and essential projects should continue to

receive financing; non-essential and speculative borrowing should continue
to be discouraged. We should be cautious about marginal credits and
reluctant to crawl too far out on the limb with marginal producers• Defense
contract financing, of course, must be forthcoming as needed. If such
credits seem marginal from the financing bank1 s point of view,, the



- 8availability of the V-loan program should be kept in mind.
The banker should never forget that the man who is most important
to his community, region and nation, is the efficient producer. Financing
that helps make him more efficient, that helps him grow stronger, is the
kind of financing that is both profitable to the financing institution and
useful to the country0

The economic strength of our nation rests on the

efficient producer in all his counterparts, be he farmer, manufacturer,
wholesaler or retailer. Bankers stand in better position than anyone else
to discover these elements of strength in their communities and to assist
in their development through sound financing and sound advice.

Now we come to the second of our three areas of discussion, and
I think we can dispose of this one rather briefly. In this area, like the
first, the special banker opportunities and responsibilities which confront
us are the product of the new or renewed monetary climate of which we have
spoken. An important element in the composition of this climate is to be
found in the financing needs of the Federal Government. lou have all heard
or read, no doubt, that there will be a sizeable Government deficit during
this fiscal year, that even with our present high taxes the cost of defense
and defense related activities is so great that Government will have to
borrow substantially. You all know that Government borrowing is most
inflationary when it is done through the commercial banking system, and
least inflationary when it draws funds from non-bank sources. These points,
I am sure, need not be discussed in detail before a banking group; and I
assume also that in this company there is no need to labor a point as to
the necessity of adopting adequate preventive measures against further
outbreak of inflationary forces.




Bankers occupy a strategic position in our efforts to cover the

- 9~
Government's borrowing needs outside the banking system. They furnish the
bone and sinew of the nationwide organization for sale and distribution of
Savings Bonds. Their close and confidential relations with their customers
are such as to render their encouragement of Savings Bond purchases more
effective than exhortation from any other source. It is my firm and sure
opinion that this state of facts lays upon the threshold of every banker
an opportunity to perform signal service for his Government, and I am
wholly confident that such an opportunity to serve must be embraced by all
as a solemn responsibility.

It is clear that every dollar of the Govern-

ment1 s borrowing needs covered by purchases of Savings Bonds by individuals
is a dollar which will not have to be obtained through the banking system.
To the extent that there is Government borrowing still to be done after
all possible Savings Bond dollars have been obtained, bankers can still
render great and important service by assisting in the placement of other
securities outside the banking system.
Before leaving this area of discussion, we should take notice of
the fact that the new money climate of which we have spoken not only
stimulates banker opportunity and responsibility with respect to the
Government's borrowing but also affords an important degree of assistance
in discharging that responsibility. The whole

purpose of the change

that has been wrought in our money climate is to protect the purchasing
power of our dollars. In the sale of Savings Bonds we can today make an
answer to those who object to saving money because of fears that money will
be worth less in the future than it is now. In our new money climate we
can say that if only the threat of large-scale war can be ruled out, the
chances are better than they have been for more than a decade that stability
of the dollarTs value can be sustained. The money climate is now favorable
and not unfavorable to saving.



- 10 Our third and last area of discussion, as I have said, is
peculiarly applicable to bankers of Tennessee and the Mid-South. That is
so because it encompasses the growing economy of the Mid-South and
especially its developing agriculture.
The advancement of this region in recent years has been little
short of astonishing, and yet if one understands what is happening here,
there is no cause for astonishment but only for genuine admiration. There
is no need for me to analyze the reasons for your progress. You know them
as well as I do. Nevertheless I do not desire to lose this nor any other
opportunity to take satisfaction from the fact that throughout the Mid-South
the institution of banking generally has recognized its opportunities and
responsibilities and has done a good job. I have been impressed by the
alertness of Tennessee bankers and their eager desire to improve their
state. At the Federal Reserve Bank of St, Louis we have been highly pleased
to embrace our opportunities to work with you through your state association
and with your institutions of learning.

The growth and change which are taking place in the economy of
the Mid-South appeal to the imagination and ingenuity of bankers for
adaptation of financing techniques to the expanding and evolving credit
needs of business, industry and agriculture. Nowhere are these needs
more apparent than in agriculture. You are aware, I know, of the changes
in farming methods and techniques that have occurred in the last 20 or 30
years. This agricultural revolution is a continuing thing. We must see
that it is not interrupted, and as bankers we must see that we do not fail
to keep our credit procedures and our attitudes toward agricultural credit
abreast of changing conditions and technology.




- 11 I would not undertake to write a prescription tonight for the
kind or amount of agricultural and other financing that Tennessee and the
Mid-South will need in the future. I hope only to emphasize that the
bankers of this area, as elsewhere, have to learn and grow with their
customers. Bankers cannot fall behind the parade. Indeed they must strive
to lead the paradee

They must be on their toes to recognize changing

conditions; they must be able to interpret those changes accurately in
terms of financial requirements; they must be able and ready to meet the
new requirements.
The field of agriculture affords apt illustrations. Capital
requirements of farmers have been increasing at a rapid rate. Farm
production costs have risen in relation to farm capital investment, and the
ratio of cash expenses to receipts has been drastically increased. These
factors have important bearing on farm financing. Capital accumulation,
for example, has not been too difficult during periods of rising prices,
but when prices stabilize or turn down, farm capital accumulation and
debt service will present problems not only to farmers but to lenders
as well.

Provision of working capital for farmers is not the same problem

today that it was a few years ago. Consider the time when a plantation
owner could mortgage his land for enough to finance production of, say,
two years1 crops, and contrast it with today1s situation in which the cost
of producing one crop may exceed what the land can be mortgaged for. These
things and others lay the problems of agricultural economics right in the
banker1s lap. They challenge his best thought and his most energetic
efforts.

As I conclude I ask you to consider your credit problems in the
light of our new or renewed money-credit climate. An easy-money doctrine



- 12 no longer dominates our economy. In this climate there sometimes may be
more demand for credit than can be satisfied immediately on the basis of
available bank reserves. Bankers will have to exercise wisely and
judiciously their traditional function of determining credit priority.
They will have to recall the twin aspects of creditworthiness; that the
borrowing will be repaid on schedule and that the borrower will produce
the most of those goods and services needed by the nation and the community
with the borrowed funds. But there will be credit aplenty, if it is
wisely used.

In the Mid-South where regional development and growth rest so
largely upon the best use of abundant but as yet undeveloped resources,
the banker1s task is doubly important and doubly difficult because
development requires more credit and involves greater risk than mere
maintenance of existing levels of production. In our renewed money-credit
climate, where the over-all supply of credit can be less easily expanded
than before, the banker's role is likewise renewed or restored. Let me
repeat, there will be an abundance of credit if it is wisely used. The
requirement of wise use, as I see it, is the challenge that has been flung
at bankers by the course of human events. It is a real challenge. It is
the essence of banker opportunity and responsibility.




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