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By
Da v i d P. Ea s t b u r n , P r e s i d e n t
Fe d e r a l Re s e r v e Ba n k of Ph i l a d e l p h i a

New J e r s e y Ba n k e r s As s o c i a t i o n
D i r e c t o r -Ma n a g e m e n t Co n f e r e n c e
Ch e r r y H ill Inn
Ch e r r y H i l l , New Je r s e y
A p r i l 14, 1976

Ba n k i n g has b e e n a h e a v i l y r e g u l a t e d i n d u s t r y for a long

It

time.

is t h e li fe b l o o d of t h e e c o n o m y a n d so a w a t c h f u l eye

AND HEAVY HAND BY GOVERNMENT ARE TO BE EXPECTED.

BECAUSE OF ITS

PIVOTAL POSITION BANKING ALSO HAS BEEN A PRIME CANDIDATE TO EFFECT
SOCIAL AND ECONOMIC CHANGE.

WHEN GOVERNMENT BECAME CONCERNED ABOUT

EXCESSIVE STOCK MARKET SPECULATION IN THE 1930's, FOR EXAMPLE,
MARGIN REQUIREMENTS WERE IMPOSED.

In THE 1940'S AND 50's, THERE

WAS CONCERN ABOUT THE OVER-EXPANSION OF CONSUMER SPENDING AND REAL
ESTATE BUYING AND WE GOT REGULATIONS W AND X.

In THE 1960'S AND

70's, THE FOCUS HAS SHIFTED TO CONSUMER RIGHTS AND WE HAVE TRUTHIN-LENDING, EQUAL OPPORTUNITY IN CREDIT, FAIR CREDIT BILLING WITH
MORE TO COME.
The c o n s u m e r m o v e m e n t is a b r o a d s o c i a l f o r c e t h a t is b i g g e r
THAN BANKING, BUT BANKERS ARE CAUGHT UP IN IT LIKE THE REST OF
SOCIETY.

T he b a s i c g o a l s of e q u a l i t y of o p p o r t u n i t y a n d f a i r n e s s

OF TREATMENT ARE HARD TO QUARREL WITH AND BANKERS SHOULD AVOID THE
IMAGE OF DOING SO.

THE REAL JOB OF BANKING IS TO HELP MAKE CREDIT

REGULATIONS REALISTIC AND PRACTICAL.

I'M ENOUGH OF A REALIST TO

KNOW WE'LL ALWAYS HAVE CONFLICT AND PROBLEMS IN THE REGULATION AREA,
BUT I ' m a l s o o p t i m i s t i c e n o u g h to b e l i e v e t h a t w e 've l e a r n e d s o m e ­
thing

FROM RECENT EXPERIENCE THAT WILL HELP US DO BETTER IN THE

FUTURE.
Ex i s t i n g Pr o c e s s

To ILLUSTRATE SOME OF THE LESSONS WE'VE LEARNED, LET ME TAKE




ONE RECENT REGULATION— EQUAL CREDIT OPPORTUNITY— AND TRACE ITS
DEVELOPMENT.

In

recent years women were

WAS BEING DENIED THEM UNFAIRLY.

increasingly claiming that credit

IF A WOMAN WAS MARRIED, HER HUSBAND'S

SIGNATURE WAS USUALLY NEEDED TO OBTAIN CREDIT AND HER INCOME WAS
HEAVILY DISCOUNTED IF SHE WAS OF CHILDBEARING AGE.

IF A WOMAN WAS

DIVORCED, SHE USUALLY DID NOT HAVE ACCESS TO CREDIT EVEN IF SHE HAD
HER OWN INCOME.

TYPICALLY, BANKERS DID NOT RECOGNIZE ALIMONY AND

CHILD SUPPORT AS INCOME.
IN A SOCIETY IN WHICH THE ROLE OF WOMEN IS CHANGING RAPIDLY,
INEVITABLE PRESSURES BUILT UP.

ORGANIZED WOMEN'S GROUPS PRESSURED

CONGRESS TO END THIS SORT OF DISCRIMINATION.
th e

CONGRESS CHARTERED

Na t i o n a l Co m m i s s i o n on Co n s u m e r F inance to r e v i e w a l l c o n s u m e r

LENDING PRACTICES.

FOUR YEARS AGO THE FIRST HEARINGS WERE HELD ON

THE SUBJECT OF EQUAL CREDIT OPPORTUNITY.

To MAKE A LONG STORY SHORT,

MANY WITNESSES ARGUED THAT DENYING CREDIT SOLELY ON THE BASIS OF SEX
OR MARITAL STATUS WAS WRONG.

THE COMMISSION RECOMMENDED TO CONGRESS

THAT THIS TYPE OF DISCRIMINATION BE ENDED.

As A RESULT, LEGISLATION

WAS INTRODUCED INTO THE HOUSE TO END DISCRIMINATION IN CREDIT ON THE
BASIS OF SEX OR MARITAL STATUS.

DURING THE CONGRESSIONAL HEARINGS,

BANKERS WERE ASKED TO PROVIDE INPUT.
LIMITED WAY.

BANKERS RESPONDED ONLY IN A

INPUT CAME MOSTLY FROM LARGER BANKS; SMALLER BANKS—

WHICH WERE TO BE EQUALLY AFFECTED— RESPONDED HARDLY AT ALL.
Oc t o b e r 1974, t h e Pr e s i d e n t s i g n e d a b i l l w h i c h e m p o w e r e d the
Fe d e r a l Re s e r v e to w r i t e t h e r e g u l a t i o n w i t h i n o n e y e a r .




In

W r i t i n g su ch a r e g u l a t i o n is a d i f f i c u l t t a s k . W ith e m o t i o n s
RUNNING HIGH, IT'S A REAL CHALLENGE TO BALANCE THE IDEAL WITH THE
WORKABLE.

THE FIRST STEP WAS FOR THE BOARD OF GOVERNORS TO DEVELOP

A DRAFT FOR COMMENT.

In PREPARING THE DRAFT, THE BANKING COMMUNITY

AGAIN DID NOT RESPOND IN BROAD"BASED FASHION; MOST OF THE INPUT
CAME FROM BIG BANKS.

At THE COMMENT STAGE, MORE INPUT FROM BANKERS

OF ALL SIZES WAS OBTAINED.

W e KNOW BECAUSE THE PHILADELPHIA RESERVE

Ba n k h e l d e x t e n s i v e d i s c u s s i o n s w i t h b a n k e r s — l a r g e a n d s m a l l — w h i c h
FORMED THE BASIS FOR A NUMBER OF CONSTRUCTIVE COMMENTS.
F i n a l l y , t h e Fed put t h e Eq u a l Cr e d i t Op p o r t u n i t y Re g u l a t i o n
INTO EFFECT LAST OCTOBER IN THE FORM OF A NEW REGULATION B.

THERE

FOLLOWED AN EXTENSIVE EDUCATIONAL EFFORT ON OUR PART TO HELP BANKERS
COMPLY.
the

We

p a r t i c i p a t e d , for e x a m p l e , in m a n y s e m i n a r s t h r o u g h o u t

Th i r d D i s t r i c t . Our Ba n k S e r v i c e s a n d Re g u l a t i o n s p e o p l e h a ve

HAD NUMEROUS INDIVIDUAL CONTACTS WITH BANKERS TO HELP THEM COMPLY.

What Have We Learned ?
W h a t h a v e we l e a r n e d fr o m t h i s a n d s i m i l a r e x p e r i e n c e s ?

I see

FIVE LESSONS:
1) Ba n k e r s No t Re s p o n s i v e . Th e r e

is c o n s i d e r a b l e v a l i d i t y

TO THE VIEW THAT BANKERS HAVE NOT ADJUSTED READILY AND VOLUNTARILY
TO SOCIAL CHANGE.

It HAS BEEN CLEAR FOR SOME TIME, FOR EXAMPLE, THAT

THE ROLE OF WOMEN IN OUR ECONOMY HAS CHANGED.
WORK FORCE ARE WOMEN.

FORTY PERCENT OF THE

THEY'RE DOCTORS, LAWYERS, EXECUTIVES, COLLEGE

PROFESSORS AS WELL AS CLERKS, TELLERS AND TELEPHONE OPERATORS.
D iv orc e is m u c h m o r e c o m m o n t h e s e d a y s . For e v e r y tw o m a r r i a g e s




THERE IS ALMOST ONE DIVORCE.

THE OLD RULES OF CREDIT— BASED ON

SOCIAL CONDITIONS OF ANOTHER GENERATION— SIMPLY COULDN'T LAST.
Y e t , m a n y b a n k e r s h e l d on to t h e o l d w a y s u n t i l f o r c e d to c h a n g e .

How MUCH BETTER IT WOULD HAVE BEEN TO HAVE BEEN MORE ALERT AND
MOVE WITH THE TIMES RATHER THAN BEING SHOVED.

So, THE FIRST

LESSON IS FOR YOU AS BANKERS TO BE MORE ALERT TO THE ENVIRONMENT
IN WHICH YOU SERVE CUSTOMERS.
2) Ba n k e r s Not Pa r t i c i p a t i n g . The s e c o n d l e s s o n is t h a t
BANKERS HAVE NOT PARTICIPATED ENOUGH IN A POSITIVE WAY WHEN LEGIS­
LATION AND REGULATIONS ARE BEING DRAFTED.

WHAT PARTICIPATION THERE

IS MORE OFTEN COMES FROM BIG BANKS WHOSE OPERATING AND MARKET
CHARACTERISTICS CAN BE QUITE DIFFERENT FROM MEDIUM" AND SMALLSIZE BANKS.

I KNOW THAT ONLY BIG BANKS HAVE THE STAFFS AND KNOW-HOW

TO PARTICIPATE.
PATE.

YET, THE REST OF YOU CAN ILL AFFORD NOT TO PARTICI­

Yo u r i n d u s t r y a s s o c i a t i o n s can p l a y a m a j o r ro l e in se ein g

THAT THE VIEWS OF SMALL~AND MEDIUM-SIZE BANKS RECEIVE THE SAME
ANALYTICAL SUPPORT AS THOSE OF THE BIG BANKS.
TO USE US AT THE FED.

YOU SHOULD FEEL FREE

We ARE AVAILABLE TO WORK WITH THE NEW JERSEY

Ba n k e r s A s s o c i a t i o n a n d its Fe d e r a l Re s e r v e Re l a t i o n s Co m m i t t e e to
MAKE CERTAIN THAT THE PROBLEMS OF ALL SIZES OF BANKS ARE BROUGHT TO
THE FORE WHEN REGULATIONS ARE BEING WRITTEN.
3) Co s t of Re g u l a t i o n s . The t h i r d l e s s o n is t h a t r e g u l a t i o n s
ARE COSTLY.

WlTH THE HELP OF FIVE NEW JERSEY BANKS, REPRESENTING A

CROSS SECTION OF BANKS IN THE STATE, WE HAVE PUT TOGETHER SOME ROUGH




ESTIMATES OF WHAT IT COSTS A BANK TO COMPLY WITH THE EQUAL CREDIT
OPPORTUNITY AND FAIR CREDIT BILLING REGULATIONS.

FOR THE BANKS IN

OUR SAMPLE, THE COSTS INCURRED IN COMPLYING WITH THESE TWO NEW
REGULATIONS AMOUNTED TO BETWEEN ONE AND TWO PERCENT OF NET INCOME
in

1975.

Ro u g h l y h a l f t h e o u t l a y s w e r e o n e -t i m e c o s t s of m e e t i n g

THE REQUIREMENTS OF THE NEW REGULATIONS, INCLUDING TRAINING TIME
FOR OFFICERS AND STAFF, LEGAL FEES, COMPUTER PROGRAMMING AND PRINTING
costs.

Pr i n t i n g c o s t s v a r i e d f r o m $3,000 t o $13,000 per b a n k ,

DEPENDING ON THE INVENTORY OF SUDDENLY OBSOLETE FORMS.
Re c u r r i n g c o s t s , s u c h as a d d i t i o n a l o n g o i n g s a l a r y e x p e n s e s ,
INCREASED TIME SPENT IN EXPLAINING REASONS FOR THE DENIAL OF CREDIT,
AND INCREASED VOLUME OF CREDIT REPORTING IS NOTICEABLE BUT NOT
OVERWHELMING.

THE ESTIMATED COSTS RANGE FROM BETWEEN $3,300 TO

$42,000 ANNUALLY DEPENDING ON THE SIZE OF THE BANK.
Ul t i m a t e l y , t h e w i s d o m of a r e g u l a t i o n d e p e n d s on its b e n e f i t s
AND COSTS TO SOCIETY.

THE BENEFITS MAY GO BEYOND ECONOMICS, SUCH

AS ENDING UNFAIR DISCRIMINATION, BUT SOMEBODY STILL HAS TO PAY.
Ba n k e r s w o u l d d o w e l l t o keep t a b s on t h e c o s t s of r e g u l a t i o n s a n d
MAKE THEM PUBLIC.

It COULD, I BELIEVE, LEAD US IN THE DIRECTION OF

A MORE RATIONAL AND LESS EMOTIONAL APPROACH TO REGULATION.
4) Vo l u n t a r y Co m p l i a n c e . T he f o u r t h l e s s o n is t h a t r e g u l a t o r s
SHOULD STEP UP THEIR EMPHASIS ON SEEKING VOLUNTARY COMPLIANCE.

It 's

MUCH MORE EFFICIENT TO GET BANKS BEHIND NEW REGULATIONS VOLUNTARILY
THAN TO WAIT FOR INFRACTIONS AND THEN TAKE DISCIPLINARY ACTION.
the

At

Ph i l a d e l p h i a Fe d , v o l u n t a r y c o m p l i a n c e ha s b e e n t h e c o r n e r s t o n e




OF OUR APPROACH TO ENFORCING REGULATIONS, ESPECIALLY IN THE CONSUMER
RIGHTS AREA.

BUT VOLUNTARY COMPLIANCE WOULD BE IMPROVED IF WE HAD

MORE INPUT FROM BANKS OF ALL SIZES IN THE WRITING OF REGULATIONS.
Vo l u n t a r y c o m p l i a n c e w o u l d be e n h a n c e d if we a l l o w e d m o r e t i m e from
THE FINALIZATION OF A NEW REGULATION TO ITS EFFECTIVE DATE SO THAT
BANKS CAN MAKE NECESSARY CHANGES IN POLICIES, PROCEDURES AND TRAINING.
On t h e pl us si de we ha ve i m p r o v e d v o l u n t a r y c o m p l i a n c e in a
MAJOR WAY IN RECENT YEARS BY INCREASED ASSISTANCE TO BANKS.

FOR

EXAMPLE, WE HAVE HELPED TRAIN YOUR PERSONNEL, HELPED EDUCATE YOUR
MANAGEMENT ABOUT UNDERSTANDING NEW REGULATIONS, HELPED YOU IDENTIFY
POTENTIAL PROBLEMS, ACTED AS A SOURCE OF INFORMATION FOR EVALUATING
ALTERNATIVE WAYS OF DEALING WITH SPECIFIC REGULATORY REQUIREMENTS,
AND SO ON.

WE BELIEVE A KEY POINT OF FOSTERING VOLUNTARY COMPLIANCE

IS TO SHARE OUR KNOWLEDGE AND EXPERTISE DIRECTLY WITH BANKS IN OUR
District.

If

we ca n w o r k ev en m o r e c l o s e l y w i t h yo u

in t h e f u t u r e ,

I BELIEVE WE CAN MAKE THE REGULATORY PROCESS LESS COSTLY FOR EVERY­
ONE, INCLUDING THE PUBLIC.
5) Ev a l u a t i v e Pr o c e d u r e s . T he f i n a l l e s s o n is t h a t b a n k e r s
AND REGULATORS SHOULD NOT ASSUME REGULATIONS ARE SET IN CONCRETE.
Re g u l a t i o n s m a y t u r n o u t to be i n e f f e c t i v e , m a y ha v e p e r v e r s e r e s u l t s ,
OR MAY BECOME OBSOLETE WITH CHANGES IN OUR ECONOMY.

W e NEED TO CON­

CENTRATE ON DEVELOPING AN ONGOING MECHANISM FOR EVALUATING THE
EFFECTIVENESS OF REGULATIONS.

In TRUTH-IN-LENDING, THE FEDERAL

Re s e r v e has p e r i o d i c a l l y e v a l u a t e d t h e l a w a n d r e g u l a t i o n s s u r r o u n d i n g
IT IN LIGHT OF SUBSEQUENT DEVELOPMENTS.




As A RESULT, A NUMBER OF

UP-DATING CHANGES HAVE BEEN MADE,

I HOPE THIS EVALUATIVE PROCESS

WILL CONTINUE AND BE EXPANDED TO OTHER REGULATIONS.

FAILURE TO

DO SO WILL PRODUCE DISTRUST AND WIDESPREAD DISREGARD FOR REGULATIONS
GENERALLY.
Co n c l u s i o n
Let me s u m u p .

Co n s u m e r "r i g h t s " a r e h e r e to s t a y a n d r e g u l a t i o n

OF BANKS TO SECURE THOSE RIGHTS IS HERE TO STAY AS WELL.
TO STONEWALL THIS MOVEMENT SIMPLY WON'T PAY.

TRYING

MORE REGULATIONS ARE

ON THE WAY FOR AGE, RELIGION, "REDLINING" AND THE LIKE.
Th e r e f o r e , a p o s i t i v e a p p r o a c h a i m e d a t i m p r o v i n g t h e r e g u l a t o r y
PROCESS IS MORE APPROPRIATE AND WILL MAKE BANKERS MORE INFLUENTIAL
AND CREDIBLE.
REGULATORS.

THIS IS A CHALLENGE TO YOU AS BANKERS AND US AS
It MEANS YOU AS AN INDUSTRY NEED TO BE MORE ALERT TO

SOCIAL AND ECONOMIC CHANGE.

It MEANS YOU— BIG AND SMALL BANKS

ALIKE— HAVE TO BE MORE POSITIVELY INVOLVED IN THE REGULATION-MAKING
PROCESS.

It

m e a n s we a l l ha ve to be m o r e a w a r e of the b e n e f i t s an d

COSTS OF REGULATIONS.

It MEANS REGULATORS NEED TO WORK HARDER AT

VOLUNTARY COMPLIANCE.

AND ALL OF US NEED TO MAKE CERTAIN REGULATIONS

ARE DOING WHAT THEY'RE SUPPOSED TO DO— BENEFIT THE PUBLIC.