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SOME ISSUES ON THE HORIZON FOR RETAIL BANKING
Remarks by
Darryl R. Francis, President
Federal Reserve Bank of St. Louis
at the
Banclub Association Convention
New Orleans
March 14, 1975

Mr. Chairman, members of the Banclub Association, and
guests, it is good to have this opportunity to discuss with you some
issues which I believe are vital to the future of retail banking in our
nation. Your firms operate in an economy that is largely competitive.
Most of your activity is neither planned, controlled, nor directed by
an economic czar or governmental agency.
You have a vital interest in maintaining a healthy, competitive,
economic system. In my view such a system, where production is designed
to meet consumer demands rather than Government objectives, is essential,
if man is to enjoy maximum gains from his increasing knowledge and the
specialization and division of labor. Maximum efficiency in the production
of goods and services is realized when each person performs those tasks
for which he is relatively best qualified and when output is freely exchanged
among all people.




For example, major advantages accrue to a community as a

-2result of the market provided by bankers in bringing together savers
and users of capital. In a system of private financial markets the
rights to use resources are transferred from savers to borrowers
who are specialists in resource use. Those borrowers with superior
talents increase the productivity of resources and make them more
valuable. In the process savers gain because they get a greater return
from resources invested by the more efficient investors. Borrowers
likewise gain; otherwise they would have no incentive to borrow. Gains
thus accrue to all parties in the process of saving and investing, and
the public at large gains as a result of the increased productivity
achieved.
Free and Unhampered Credit Markets Most Efficient
The gains from the market system are greatest when the
system is not hampered by regulations and controls. The pricing
process in unhampered financial markets directs funds from savers
to those producers of goods and services who best serve the wishes
of consumers. If consumers desire more of a specific good, the price
of the good will be bid up and producers will find it profitable to employ
additional resources in its production. They will bid for funds to gain
control of such resources and the resources will be bid away from areas
where returns are less.




-3For example, if returns to labor and capital are greater
in the production of energy than in the production of automobiles
these resources will move from automobile to energy production.
Furthermore, the firms that use resources most efficiently can bid
the most for the funds to purchase resources, and the banks supplying
such funds can, in turn, earn more and pay the highest rates to
savers. The free market price of loanable funds (that is, interest
rates) thus directs savings to those users of resources who maximize
returns to the economy.
In competitive markets the most efficient firms survive
and prosper, and the less efficient deteriorate and fail. The competitive
price system thus assures efficient production and minimum prices for
those goods and services that are demanded by consumers.
But, Numerous Credit Market Restraints Exist
Despite the greater efficiency of free markets, our credit
markets have not beencompletelyfree in recent years. Credit market
restrictions include legal ceilings on interest rates charged to borrowers
and on rates paid to savers by the major financial institutions. Until
recent years the market rate was generally below the ceilings, and the
restrictions did little damage. Since the mid-1960s, however, market
rates have risen sharply and in many instances have moved above the
legal ceilings. The regulations have thus become increasingly restrictive




-4and reduced the efficiency of retail banking in the credit allocation
process.
The restrictions have affected adversely those sectors and
persons whom they were designed to assist. For example, state usury
laws, which date back to the early years of recorded history, were
designed to help poor people by limiting the rate charged them on loans.
However, instead of providing them with low cost credit, restrictive
usury laws practically eliminate the credit markets for poor people.
The poor have fewer assets to offer as security for loans, and when
the legal limits are below market rates, the limited amount of loan
funds will flow to wealthier borrowers who have more assets for assuring
repayment. Loanable funds search for the highest assured rates of
return. Hence, states having low legal ceilings will lose funds to
those having higher ceilings. Thus, rather than fostering credit
to the poor, the restrictions have actually reduced credit availability
in the low ceiling states.
The limits on rates payable by banks and other financial
intermediaries have likewise reduced the efficiency of retail banking
and other credit markets, and added to borrowing costs. These
restrictions date back about a half century. They were originally
designed to reduce "destructive" competition among banks. More
recently, however, they have been used to attempt to channel more
funds into housing and for other purposes.




-5Following the great Depression of the late 1920s and early
1930s, the Federal Reserve Board was authorized to set maximum
rates which banks could pay on time and savings deposits. It soon
adopted Regulation Q which imposed a ceiling of 3 percent on such
accounts at member banks. Ceilings were later established on time
and savings accounts at nonmember banks, and more recently
on savings and loan association accounts. For many years following
the establishment of the ceilings on bank accounts they remained
above most market rates and were not very effective in altering the
flow of funds. Hence, they did little damage and were often looked
upon with favor.
In recent years of high inflation, however, the restrictions
have begun to hamper competition significantly, and they have rarely
been raised to bring them more in line with market rates. There is
little doubt that the ceilings have reduced the efficiency of regulated
firms in retail credit markets. They have led to inefficiencies in channeling
funds since the efficient intermediaries were often notpermittedto bid
the market price. The efficient intermediaries failed to grow at a rate
commensurate with total credit growth and nonregulated means have been
used for channeling a larger proportion of the total savings to users of
funds. In addition the restrictions have discriminated against the small
saver and against the housing industry. They have denied the small




-6saver a market rate of return on his savings. They have reduced the
flow of funds through the intermediaries into the housing market.
Hence, both small savers and home mortgage borrowers were injured
as a result of the restrictions placed on the more efficient credit
market channels.
Additional Restraints Have Been Proposed
In addition to the interest rate restrictions, other proposals have recently been made which would further reduce the efficiency
of credit markets in terms of their contribution to total economic product.
If implemented by legislation, these proposals may prove to be even more
injurious to agencies in retail credit markets and the economic wellbeing of the nation than the usury laws and Regulation Q.
The proposals provide for the allocation of credit through
legislative action to such "socially desirable" functions as housing
and small business. As stated by one legislator, "We want to exercise
judgment on where funds should go."- The assumed need for legislative action is based on the assumption that much credit is extended
2/
for nonproductive purposes.- Hence, it is argued that if "nonproductive" credit could be diverted to such socially desirable objectives
as housing and small business, the well-being of the nation's population would be increased. I believe that each of us should be vitally
II American Banker, January 29, 1975, p. 4.
2/ See p. 3, Washington Banktrends, February 17, 1975.



-7concerned with these proposals for several reasons.
The suggested means for implementing these proposals
would reduce the efficiency of banks and other financial intermediaries
in channeling credit from savers to users of funds. The proponents
of the proposals have suggested two methods for channeling more funds
into housing and small business — namely, reduced income taxes on
interest from such loans and lower reserve requirements. Each of
these methods would discriminate against other borrowers. Those who
are discriminated against would, in turn, find other ways of tapping
credit markets. Unless total credit controls are enacted they can offer
their own commercial paper to savers or borrow from unregulated loan
companies. If total controls are enacted Governmental decision making
would largely replace private decision making regarding resource use.
The elimination of income tax liabilities on a portion of the
interest derived from home mortgages and small business loans would
no doubt increase the volume of such loans. However, I have serious
reservations as to the influence of such loans on the volume of housing
construction or on the total stock of housing. Credit is highly fungible
and dollars are difficult to trace. Homeowners would be encouraged to
borrow for home building or repairs, and to use their incomes and savings
for other purposes. Hence, the additional real estate mortgage credit,
instead of resulting in more building activity or more housing, may only
mean an increase in borrowing on home mortgages and a decrease in




-8other types of credit.
On the other hand, if the proposals are implemented and
more credit is used for home construction, the additional housing
will be at the expense of other products and/or services. The total
quantity of goods and services, and of savings will not be increased.
Hence, fewer goods and services will be produced in the credit-starved
areas.
My greatest concern with the proposals, however, is that
they are likely to reduce the total product of the nation from what it
would have been under free markets and thereby reduce the well-being of the
people. If people wanted more credit for housing and less for other
purposes, in the absence of impediments to credit flows, the demand for
home mortgage loans would increase. In turn, home mortgage rates
would rise, additional credit would become available to housing, and a
smaller quantity would be available for other uses. Credit flows do not
require legislative allocations in a free market since the appropriate
amount of credit already flows to each use on the basis of consumer
demands.
Hence, when a legislative body proposes to channel
additional credit into home building or any other activity, the objective
is an attempt to compel individuals to adjust their conduct to what the
legislature thinks is desirable, rather than what individuals prefer in




-9a free market. Through such legislation government defines what
economic activity is desirable and what is not rather than leaving
such decisions up to each individual.
I much prefer the interpersonal free market exchange
system where owners are free to choose the use of their goods and
resources on the basis of consumer demands. I would recommend,
therefore, that the answer is less legislation, including the removal of
most existing restrictions.
Furthermore, in my view there is no such thing as wastful or nonproductive credit in free credit markets. Corporations,
farmers, large individual businesses, and purchasers of common stock
all use credit productively. All such credit serves a useful purpose. It
satisfies individual desires, independent of any intervention by third
parties. It either enhances the volume of capital goods or the volume
of goods and services flowing to consumers. Hence, it makes just as
much economic sense to provide for additional flows of credit to the nonhousing activities as it does to housing.
There is no reason to believe that a political decision to
allocate resources enhances overall well-being from that attained under
free markets. By substituting the subjective values of the legislators
for those of the population as a whole we run the risk of creating excesses
and waste in housing. For example, if we could reduce the size of homes




-10by channeling less credit into the housing industry, we would save
on energy consumption and reduce pollution. Homes are a major factor
in the nation's demands for energy and as a result they are a major
source of air pollution. Although I do not favor this route to energy
conservation or clean air, it makes just as much economic sense as
the proposals to channel additional credit to housing or those to reduce
energy consumption in automobiles by any means except through the free
market system.
Consequently, it seems reasonable to me that we should
let the market system solve the entire problem of credit and energy
allocation. It provides each person the opportunity to spend his funds
for those purposes that lead to his maximum individual well-being. In
contrast, it is my belief that instead of contributing to well-being, the
credit allocation proposals and most other economic judgments made
through legislative action, if effective, actually reduce the well-being
of the people.
Summation
In conclusion, we have already experienced too much
government regulation in financial markets. Both state usury laws and
and Regulation Q have hampered the efficiency of credit markets, and
impeded the growth and profitability of banks and other financial firms.




-11Proposals for additional credit controls are now before
the nation. Those proposals provide for channeling additional funds
into specific sectors of the economy. In my view, like the restrictions
on interest rates, they would be damaging to existing financial markets
and the nation's well-being.
Instead of permitting the market system to channel credit
to its most productive uses as determined by yields on borrowed funds,
credit flows into specific sectors of the economy would be determined
by legislation. Legislators would substitute their judgment for each
individual's judgment with respect to credit use. I n contrast to such a
system, it is my view that a system where economic actions are based
predominantly on individual decision making in the marketplace provides
greater well-being and is more compatible with a free and open society.