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WHERE IS BANKING HEADED IN THE 1970's?
By
Darryl R. Francis
To the Wisconsin Bankers Association
Bank Executive Seminar
At University of Wisconsin, Madison, Wisconsin
February 3, 1971

I am delighted to have an opportunity to participate
in this Seminar for Wisconsin Bank Executives. The assigned
topic "Where is Banking Headed in the 1970's?" is both intriguing
and challenging. Changes will occur, if the past is any guide.
Economic conditions vary, financing requirements change, banking laws and regulations are altered, and bankers with ingenuity
innovate in their efforts to maximize income.
Need for Outlook
Despite the inevitable pitfalls of forecasting, some reflection by bank executives on probable future developments is
beneficial. If changing financing requirements are to be met
most efficiently, banks must prepare early. They must keep
pace with community evolution, or their contribution to society
will lessen, and the banks will suffer. Fortunately, most new
trends develop gradually, and through diligent and continuous
application and study, bank management has been able to survive
and prosper in a changing environment. Educational conferences,
like the Wisconsin Bank Executive Seminar, have been helpful in
preparing bankers for change.



-2A projection of the future should most logically begin, I think, by an analysis of the present and recent past.
Where are we now? What seems to be the most recent trend of
developments?

What are the major forces that are likely to

change the course of banking?
General Observations
Before discussing the probable course of some specific
developments, I would like to make two general observations
about developing trends in banking. First, banking has become
more competitive in the past decade. The competition is not
only keener among commercial banks, but between banks and
other financial intermediaries.

I believe that bank com-

petition is likely to be even greater in the 1970's than it was
in the 1960's.
Second, the field of banking has broadened greatly
in the recent past as to both sources of funds and their use.
Many commercial banks have also entered into nonbanking activities. Use of the bank holding company device to expand activities has increased rapidly. These trends toward a wider scope
for banking are likely to continue in the 1970's.
Sources of Bank Funds
The traditional sources of bank funds have been bank
capital, demand deposits and non-negotiable time deposits. In







-3the early 1960's banks began issuing negotiable certificates of
deposit, and security dealers developed a secondary market
for large CD's. The volume of CD's increased rapidly, from
about $1 billion in 1961 to over $20 billion in 1968. The
pattern of growth was abruptly reversed in 1969 when yields on
competing assets rose above the Regulation Q interest ceilings
that banks were permitted to offer on CD's. After the interest
ceilings were relaxed in January 1970 and again in June and
when short-term market interest rates declined, the volume of
CD's again increased sharply.
The CD has proven to be an efficient means for banks
to obtain funds. Banks have provided a useful intermediary
service between large investors and large borrowers, and when
given freedom to compete in the market oh a rate basis, banks
have been successful in attracting funds and investing them
profitably.
For purposes of projecting, I am assuming Regulation Q
will not again become an obstacle to banks in obtaining CD's,
since I see no reason that it should either for stabilization
purposes or for allocating available funds. If this assumption
is correct, large CD's, and smaller certificates as well, are
likely to prove a major and growing source of funds to commercial
banks during the I970's.
The rate of growth of CD's, however, will probably

-4be less in the 1970's than in the 1960's, since the potential
of attracting existing funds which formerly flowed through
other less-efficient avenues is now reduced. Also, as a result
of the 1969 experience, holders of funds are now more familiar
with alternative investment opportunities, which may now give
banks more competition in seeking CD's.
Large commercial banks in the United States developed
Eurodollar borrowings as another source of funds during the
1960's. Holdings of Eurodollars by large U. S. banks expanded
from about $1 billion in early 1964 to a peak of $14.5 billion
in mid-1969. The most rapid expansion of Eurodollar holdings
by U. S. banks occurred during periods when Regulation Q prevented banks from effectively competing for CD funds and when
loan demands were particularly strong. Eurodollar holdings of
large commercial banks nearly doubled in the first half of 1969.
The volume remained large despite a placing of reserve requirements on Eurodollars in late 1969.
Eurodollar borrowings have been a marginal source
of credit to most banks. Once banks could effectively attract
CD's funds in 1970, their holdings of Eurodollars declined.
The decline has continued even though the Federal Reserve
System has provided incentives in the form of a reserve-free
base for those banks maintaining these borrowings.




-5Looking into the future, money markets in various
parts of the world are likely to remain interrelated, and
Eurodollars will probably continue to provide an alternative
source of funds to large commercial banks in the 1970's.
However, as long as banks are free to compete for domestic
funds, and as long as the international flow of capital is
hampered by U. S. and foreign government regulations, it is
not likely that Eurodollars will become a major source of
domestic commercial bank funds.
Another source of funds developed by banks in recent years is commercial paper. Reserve requirements were placed
on funds banks obtained by selling commercial paper, in part to
limit growth of this source of bank credit. The practice, however,
continued, with bank holding companies selling the commercial
paper and using the funds obtained to buy loans from the
commercial bank. Bank related commercial paper expanded
$5.5 billion during the II month period ending July 1970.
Since last July, the volume of bank related commercial paper has declined. Reserve requirements were placed
on such commercial paper in August 1970, making these funds
less attractive. Also, the greater availability of funds
through CD's has reduced the incentive for banks to seek funds
through commercial paper.




-6The future role of nondeposit sources of bank
funds, such as Eurodollar holdings and bank related commercial paper, depends to a large extent upon the course
of Federal Reserve regulation. Reserve requirements on
these nondeposit sources of funds have been factors in reducing their attractiveness. However, if the System should
again permit the interest rate ceilings to again effectively restrain banks
from attracting CD's and other time deposits, it is quite
likely that commercial banks will develop commercial paper,
Eurodollar, or other nondeposit sources of funds. Since
these other markets have usually been less efficient than
the time deposit market, it would seem desirable for
public policy to permit banks to compete for time deposits.
Growth of time deposits is not inflationary, since banks
are not creating new credit but merely acting as an intermediary between the supplier and user of funds. Government
attempts to improve the allocation of funds through regulating
markets, have generally caused more misaIlocation.
Uses of Bank Funds
There have also been changes in the use of funds
reflecting competition among banks, innovations of bankers,
and economic change. Developments include a growing importance
of loans in bank portfolios, an improved management of excess







-7reserves, and an expanding role of banks in leasing equipment
to their customers.
At the end or World War I I , commercial banks were
highly liquid. Cash and Government securities amounted to
79 per cent of total resources of banks, and loans accounted
for only 16 per cent.

In the postwar years the demand for

customer credit has grown much more rapidly than bank sources
of funds.
By late 1970, commercial banks had 55 per cent of
their resources in loans. Cash and Government securities
accounted for 25 1/2 per cent of assets.
The postwar trend toward less liquidity in bank
assets will probably come to an end in the next few years.
The chief limiting factor, as I see it, will not be liquidity
considerations, however, since with the more developed
Federal funds market, the ability of banks to attract CD's
and non-deposit sources of funds, and the Federal Reserve as
lender of last resort, the need for liquidity in asset holdings is not large. Practically, many banks are running up
against a limit in converting assets into loans. Reserve
requirements and cash needs for transactions are likely to
prevent much further decline in the relative importance of
cash. For many banks Government security holdings - at least
before the recent cyclical bulge - were virtually nonexistent,
beyond those securities pledged to hold deposits.




-8If further customer accommodation is not forthcoming from a redistribution of assets, and if loan demand
continues to grow faster than demand and savings deposits in
the 1970's, as appears likely now, banks will be forced to
compete even more vigorously for CD's and other sources of
funds if they are to maintain their present relative position
in the lending market.
Banks, particularly smaller ones, have become more
efficient in utilizing funds available to them in recent years,
as indicated by a decline in excess reserves. The ratio of
excess to total reserves at country banks has gradually declined
from about 8.5 per cent in 1961 to about 1.5 per cent in 1970.
Many factors have contributed to the trend. Growth in average
size of bank, both from operations and structural changes, has
made management of cash more profitable. Higher interest rates
have added to the rewards for efficiency. More highly developed
money market instruments - particularly Federal funds - have
improved the possibility of minimizing redundant funds.
Banks will probably continue to hold average excess
reserves to a much lower level than in the early sixties even
if interest rates should decline to the levels existing
at that time. Since banks have developed outlets for utilizing funds for short periods and since average bank size is continuing to increase they will probably find it profitable




-9to avoid relatively large excess reserves.
Commercial banks have also expanded their leasing
operations in recent years. Leasing of equipment has in many cases
provided advantages over a cash loan, both to the bank and to the
customer. Leasing has provided tax benefits, reduces capital
requirements of borrowers, and better enables those banks that
are short of funds to refinance. Leasing arrangements are likely
to continue to grow, and this development tends to broaden the
activities of banks.
Monetary Developments
Growth of the commercial banking system will be
influenced by the trend of bank reserves supplied by the
Federal Reserve System. The volume of reserves supplied will
be greatly affected by economic conditions, and, assuming a
continued moderate growth in the trends of spending, production,
and incomes, bank reserves are likely to grow at a moderate
rate.
Although reserves have a large effect on commercial
bank growth, no one bank, or even the entire banking system,
need necessarily grow at this same rate. Individual banks
by attracting or losing deposits, of course, can grow either
faster or slower than the banking system. Also, the entire
banking system might expand faster or slower than the reserve
base, depending on type and location of deposits. Then too,
growth of reserves provided by the Federal Reserve System
depends to some degree on the extent that they are used to

-10support demand deposits and the extent that they support time
deposits.
Monetary policy and its implementation may have a
different effect on commercial banks during the 1970's than
it had in the 1950's or 1960's. In the earlier period, policy
formulation and implementation were based almost entirely on
interest rates or closely related market phenomena. As a
result, market interest rates tended to be smoothed in the
short run, but at times these actions contributed to economic
instability and large cyclical swings in interest rates.
Beginning in early 1970, the Federal Reserve System
began placing more emphasis on money stock and other monetary
aggregates in monetary policy formulation and implementation.
Interest rates have continued to play a role, but their importance has been reduced. In my opinion the trend toward
the use of monetary aggregates and away from interest rates
in policy implementation will continue in the 1970's.
As this shift proceeds, market interest rates may
fluctuate over a wider range within short periods of about
four months or less. Commercial banks may be faced with more
rapidly changing interest rates when there are changes in any
of the myriad forces affecting either the demand or supply of
funds. On the other hand, as the System places more emphasis
on monetary aggregates, it is likely that fewer destabilizing
monetary actions will be taken. Hence, broad cyclical swings
in both economic activity and interest rates may be moderated.



-II Changing interest rates create problems, as well as
opportunities, for financial intermediaries. Rates on loans
must be frequently adjusted, and care must be taken not to get
unduly locked-in at low rates on term loans. Rates paid on
time deposits must be adjusted, downward as well as upward,
and I do not think it is wise for banks to attempt to get the
Government to make this tough decision for them by regulations.
There is little evidence that regulations improve on market
forces in making such adjustments, yet freedom is lost when
regulation increases. Establishment of rates will be one of
the tough problems for bankers in the 1970's. Pricing decisions
are always difficult since the demand schedules facing a firm are
only imperfectly known, and actions of competitors can influence
them greatly.
Economic Growth
Technological change and overall economic developments are also likely to alter the course of banking in the
future. Examples are the development in data processing equipment, wire transfers, demand for faster movement of funds,
the rapidly expanding volume of financial transactions with a
growing economy, and growing use of credit cards. The coming
decade is likely to be the period when commercial banking makes
a major move toward further automation. Rising labor costs
plus the rapid growth in the volume of paper work are powerful







-12incentives pushing banks into mechanization.
Developments in other financial institutions are also
likely to affect commercial banks. For example, banks are likely
to receive more competition for deposits as a result of the greater
ability to transfer savings and loan shares, and the rapid growth
of commercial paper. The only function of banking which is
peculiar to commercial banks is maintenance of customer checking
accounts. Other agencies can perform most banking functions,
and the efficiency with which other agencies perform these
functions must be surpassed or matched by banks, if banks are to
prosper.
Bank Structure
Probably the most controversial of all changes in the
commercial banking in the coming decade will be changes in the
structure of the industry. Our commercial banking structure
evolved within a framework established by both Federal and State
regulations. Such regulations include controls over chartering
new banks, bank mergers, branching and holding company
formations and acquisitions. These controls often tend to
inhibit bank competition, innovations in banking and banking
efficiency.
Bank efficiency might improve and competition increase,
both among banks and between banks and other financial firms,




-13under more liberal banking structure laws. With the prospects
for greater automation in banking and the rising volume of
ancillary bank servicesprovidedto bank customers, the efficiency
gap between the more highly controlled bank systems and those free
to branch, or expand through holding companies will be widened.
Multiple office banking has expanded rapidly since
the early 1960's, while the total number of banks in the
United States remained nearly unchanged; the number of branch
offices and facilities doubled, rising from 10,969 to 21,882.
The number of multiple bank holding companies rose from 47 to
97 in the last ten years, and the number of banks affiliated with
multiple bank holding companies rose from 426 to 723.

Currently,

banks affiliated with multiple bank holding companies account for
about 5 per cent of all commercial banks in the nation
and 14 per cent of all commercial bank deposits.
In addition the growth of bank assets owned by onebank holding companies accelerated in the latter part of the
1960's. These banks participate in bank-related activities such
as data processing, insurance, and mortgage lending through
other subsidiaries of their holding companies, which maybe
located in almost any geographic area. In 1955 there were only
117 one-bank holding companies in the nation and their bank
subsidiaries held total deposits of only $11.6 billion or about
6 per cent of the national total. By 1965, the number of one-bank

-14holding companies had risen to 550, but their bank deposits
totaled only 4.5 per cent of the national total. By the end of 1969 the
number of such companies had increased to 890 and the bank
deposits held by their banks had risen to 43 per cent of the national
total.
This rapid expansion of individual banking organizations
into new geographic areas, as well as into new fields of activity,
is likely to continue through the 1970's. As indicated earlier,
technological innovations introduced into banking are likely to
continue. Such innovations generally provide greater benefits
to the larger firms where more specialization of labor is possible.
The pressure for the formation of large banking systems is therefore
likely to be greater than heretofore, increasing the demand for
more liberal banking laws in those states with highly restrictive
controls.
There have been only a few changes in state laws relative
to bank structure in recent years, but most changes enacted
were toward less restrictive provisions.

During the 1960's,

New York, Virginia, New Hampshire, and New Jersey liberalized
their branching laws. More recently the Arkansas legislature
passed an act prohibiting multi-bank holding companies.
There has been a trend toward bank expansion into
closely related activities and toward multiple office banking during
the past decade.







-15In the absence of excessive concentration it is my view that most
holding company and branch applications have been looked on
favorably by the national authorities.
The issues relative to bank structure are of major
interest to most bankers. They are also of interest to the public
and to public officials. Part of our hodge-podge of banking legislation dates from the early 1930's when many bank failures had
occurred. These failures were generally attributed to excessive
competition in banking. We now know that most of the problem
was the result of monetary actions which led to a decline in
the stock of money by 1/3 over a four year period.
State laws relative to bank branching vary widely.
Statewide branching is predominent in the Western states and on
the East Coast. Limited branching is predominent in states between
the East Coast and the Mississippi River, while most states between
the Mississippi River and the Rocky Mountains are unit banking
states. State laws with respect to holding companies are likewise
highly variable. Some states prohibit multiple bank holding
companies altogether. Others permit holding companies but restrict
their operations and still others permit bank holding companies
with state approval, while about half the states have no bank
holding company legislation.
Rigidity with respect to bank regulation is not without

-16its cost. Many communities are not getting banking services at
competitive prices. When some banks fail to pay interest on
savings and time deposits under the relatively high market rates
of recent years, we know that something is wrong. Not only
are some banks able to ignore market forces in buying funds, they
also can ignore market forces in selling funds, i.e., lending to
customers.
In addition to these inefficient practices of a few banks,
we often observe areas where fund flows are inconsistent with
a competitive national market. Some local communities, for
example, have an excess of funds for local investment at competitive
rates rather than offering the excess funds to other market areas
which are short of capital and are willing to pay higher rates.
The unit banks which are more closely attuned to the national
money markets pay market rates for savings and charge market
rates on loans.
The bank which is both paying and charging market rates
is performing the maximum service to its community. It is
attuned to demands of both savers and borrowers. On the other
hand, those banks which can ignore market forces are not
performing at potential competitive levels. I believe that much
of the below maximum potential performance of banks can be
traced to excessive protection provided by our bank structural
laws.




-17I believe that our state and national officials will not
stand by indefinitely and permit the poor performance of financial
agencies to stifle economic development where that situation exists.




I see no reason why all citizens should not have access to returns
on savings at competitive rates and the use of borrowed funds at
competitive rates. If we do not provide for a banking system that
will do this job, other institutions will eventually replace banks
in areas where the failures persist.
Financial markets perform best in areas subject to the
competitive forces of larger banking systems. This does not mean
that unit banks cannot compete. Well-managed unit banks can be
found in all states and localities regardless of the prevailing banking
structure. They must, however, recognize market forces, be
willing to take advantage of new technology, and perform at
maximum efficiency levels. With alert management unit banks
can compete within any system. It is my belief, however, that
the isolated inefficiencies in the unit banking system will
contribute to further gains in multi-office banking, and that such
gains in the seventies will perhaps accelerate compared with
the sixties.
Concluding Comments
In conclusion, the opportunities for commercial banks
are great for the decade of the 1970's. Banking is a dynamic industry.

-18It is growing and changing as a result of developments within
banks, supervision, the economy, and competitors.

Competition

is keen and probably increasing. Costs have been rising steadily
and are likely to continue to increase. As a result of these
developments, successful banks will need to be guided by capable
management. I have confidence that commercial bankers will
meet the challenges of the future as they have those of the past.
The structure of banking is in for further change in
the 1970's. Pressures for a banking system that provides for greater
efficiency contributed to major changes in the 1960's. Such
pressures will likely be greater in the 1970's, and the changes will
likely accelerate. Most changes in state laws during the past
decade have been toward less regulation with respect to bank
structure. In addition, it is being increasingly recognized that
inefficient financial institutions retard economic growth.
I believe that every community has an equal right to
market rates on loans and on savings. We know that some isolated
banks fail to provide these services at competitive prices.
The demand for these financial intermediary services
will continue to grow. If the current banking system cannot
or will not provide them efficiently, the community will demand
another type of banking system or other financial institutions.
I believe that banks can do the job provided they have freedom
to bring all areas into competitive financial markets.