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AGENCY RELATIONS ACTIVITIES
This meeting of Monsanto people is an important and vital

aspect of the United Fund, because you are gearing up to help raise

the $14,250,000 goal of this year's campaign. The campaign, the
money raiser for the Fund, is extremely vital to the United Fund total

organization.

I'm really not here to talk about raising money -

essential as that part of this great community effort may be - but
rather to visit with you for a short while about how the money is

distributed once you have made your contribution.

Once the campaign pledges are made, the next most important
function within the United Fund is the budgeting component. This

is delegated by the Executive Committee of the Fund to the Agency
Relations Committee and its nine budget panels, a Personnel Review

Committee and a Properties Committee.

Last Fall when the budget process had been completed, these

panels had held 50 separate meetings, with an attendance of 426 members,
expending 7,709 man hours in helping member agencies refine

and firm up their budgets.
The 120 panel members are carefully selected and represent a

tremendous cross section of the business, professional, labor and

homemaker community; they bring expertise to the budget process




-2from many levels of almost every business and profession.
This is important, because the numerous programs and

services of the agencies require expertise and knowledge about
accounting, law, medicine, nursing, teaching, professional social
work, professional recreation, camping, day care, etc.
The Committee and its panels are composed of volunteers,

and receive no compensation. They do their job to insure that
the metropolitan community's health and social welfare -

problems of people - are being taken care of to the best of the
community's ability. They take their job seriously and go through
a painstaking process to insure that the money contributed to

the United Fund is distributed properly and fairly. You are aware

that the many agencies supported by the United Fund are

involved in numerous activities of health, social welfare,
character building and recreation involving all age groups,
working toward the solution or prevention of the problems of

people. These agencies' services are available to the entire
community regardless of race, color, creed or socio-economic
levels. They are not restricted to any one group or age; they

are for all those who need the services.




During 1972, the United Fund implemented functional

-3-

accounting with member agencies to improve ways of doing
business, much the same as where companies, like Monsanto,

are constantly seeking ways to improve both their products and

management. The United Fund has the same challenge.

It is

constantly seeking improved management in the delivery
of services to people who need them. This means, in essence,
that there is a shift to a "functional" basis of accounting which
requires expenses to be reported by program services or

functions, to be identified as part of the cost of a specific
program. Thus, this system shows clearly where monies

contributed to the United Fund are being used.
This new budgeting process by functions identifies the

major programs supported by the United Fund and specifically
will show the cost of each particular service. Functional

budgeting will be an important tool for the administrative
head and the Board of Directors in controlling ail agency
financial operations. This will help strengthen the administrative

capabilities of the member agencies.

In addition, the United

Fund requires an independent audit of financial records each

year, usually by a certified public accountant. We feel
that public confidence in an agency often begins with confidence
in its financial integrity. An important point to remember is

that money is not raised for the United Fund, but by it for




-4 vitally needed community services performed by member agencies
of the Fund. The Fund is obligated to account properly to you

and every other giver for this money. This can only
be done when proper and adequate financial information is

furnished to the United Fund and reviewed, as indicated earlier,
by the 120 volunteer business, professional and labor people who

are members of the budget panels.
The budgeting process of the United Fund also reviews

requests of new agencies for admission to the United Fund.
The United Fund maintains an open-door policy for admission

of new agencies. New agencies requesting admission are

carefully studied, and they must meet numerous criteria
to prove they are viable and capable community services with

capable management and administrations. An Agency's program
cannot only be looked at in terms of how good its intentions

are. We must review each service and each program with an
accountability factor in mind. The people who contribute monies
to the United Fund not only require this, but deserve it. The
budget panels review new agency requests for admission from

a program and administration standpoint, just as they
review all existing member agencies on a yearly basis. The

budget panels also make recommendations to the Agency Relations
Committee concerning all matters related to an agency's




-5operation. This Committee is made up of the Chairman and
Vice Chairman of each of the nine budget panels, plus four

members-at-large from the Executive Committee.

In turn,

recommendations of the Agency Relations Committee are made
for final approval to the United Fund Executive Committee.

An agency which requests permission for a Capital Fund
Campaign to either build new facilities or make repairs on
existing ones, must first document its request for review by

its budget panel. The panel will review a request of this nature
very carefully to insure that the renovation or new facility is
needed. However, this evaluation of need is only part of the

study of a Capital Fund request. We must be convinced that
because of renovation or a new facility addition, that the

additional operating income will be forthcoming from some

source. This intense study is, of course, to guard against
building and equipping a new facility without sufficient financial

resources for a staff and an operating budget. The panel
recommendations are forwarded to the Agency Relations

Committee and then to the Executive Committee for final approval.
In that each of the over 100 member agencies receive only

a portion of their budgets from the United Fund, they are
expected to pick up other income from fees based on ability




-6to pay, sale of items, such as Girl Scout cookies, income

from endowments, etc. Thus, United Fund money is used
for only that portion of the budget that cannot be obtained

from other sources, on a basic deficit financing basis.

I am sure that you may have heard some criticism

of the United Fund and/or some of its member agencies. The

Fund, by its very nature, like people, cannot be a perfect
organization. The small professional staff and the volunteers

who make it so, however, welcome constructive criticism,
and even more important, want to be made aware of criticisms

and/or rumors. Misunderstandings with agencies and the

public are always checked out to insure that the facts are

straight and not discolored. There have been many cases

where, as soon as the facts are known and disclosed to all
parties, situations are satisfactorily worked out.

We don't believe that the problems people face have changed
over the years, but they are, perhaps, more visible, due to the

efforts of media and spokesman groups. We are all much more
aware of the problems than we ever were before.
In some instances, the United Funds have helped the

agencies and encouraged them in their quest for governmental
dollars, in others the United Funds have not taken an official




-7position in the matter. An official position on this matter

will need careful study and review. Government changes

leadership every four years, and with these changes,

policies on Governmental funding usually change. We are
in a phase of change at the present time.
Voluntarism through organizations like the United Fund

and the member agencies have meant a great deal more to the
country than the billions of dollars contributed annually

through governmental programs.

As voluntary agencies, under no legal mandate to
provide services, their motivation is out of a pure desire to

solve, or at least cope with community problems. They
attract volunteers with sound judgment and skilled experience

to give direction to their programs, they have the flexibility
to change, alter, or accept new services without legislation,

and they have freedom to experiment and innovate.

In addition,

in an era of depersonalization, they can be concerned about
the problems of an individual or of the unique case.

Perhaps the most important single thing offered to the
St. Louis community by the United Fund is that it provides

the only forum of expression for all of the diverse elements




-8-

in a community - labor and management, Catholic, Protestant

and Jew, Black and White, Republican and Democrat - all
have an opportunity for expression and service not available
through any other one organization.

The United Fund and its member agencies are in a
unique position to progress toward reuniting a divided community
by combining the strengths of the community to solve the problems

that we all face. As I have the occasional opportunity to appear
before groups like this, I always close out with a warm

feeling that all is well, and my last words are a pledge to you
that your fair share participation in the United Fund will be

distributed to our community's areas of need with thoughtfulness,
careful judgment and a determination to make each dollar

count that rivals the best effort of any individual or company
in our great community.