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SOME ESSENTIALS FOR ECONOMIC GROWTH

Remarks by Chas. N. Shepardson, Member, Board of Governors,
Federal Reserve System, at the 35th annual convention of
the American Cotton Shippers Association in New Orleans,
Louisiana, on May 8, 1959.

It is not my purpose today to discuss the problems of the cotton
industry for you have others on your program who are much more expert than
1

°n those specific problems.

Furthermore, I think there is an alarming

tendency in all segments of our economy today to become so immersed in our
immediate problems that we overlook some of the broad objectives and
Problems incident thereto, on which the future of our entire economy depends.
Among the most important of these broad objectives is that of a
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3tainable economic growth.

It is this objective and some of the factors

es

sential to its achievement that I would like to discuss with vou at this

"time.
We all agree, I am sure, that continued economic growth is both
Possible and essential to our nation.
The

kind of growth we want is not simply an expansion of total output in
with expanding population.

and

The problem is how best to attain it.

We wish to raise our standard of living,

for this there must also be an increase in productivity ~
output of goods and services per person.

cha

that is, in

Such growth involves incessant

nges and adjustments throughout the economic system —

in methods of pro-

motion, in the kind of jobs people hold, in relative costs and prices, in
government policies, and in business relationships with other countries.
We should understand, however, that growth can never be at a uniform rate throughout the economy nor constant over long periods of time.

- 2-

Economic

growth, like plant growth, is subject to variations in climate

and environment.
on

The economic climate varies from time to time and from

e segment of the economy to another.

It is thus inevitable that we should

f

ind fi rs t one segment and then another, forging ahead under favorable stim-

uli only to run into periods of diminished growth at other times.

Slack

Periods in particular industries may signal the need and provide the opportunity to shift resources to other occupations.
£

general slackening of demand.

From time to time there is

While we all want to keep those slack peri-

l s to a minimum, we must recognize that some are the inevitable concomitant of growth and change and that they provide opportunities and incentives to overhaul the economic machine and improve its efficiency.
If growth requires change, it also facilitates change.

It stim-

ulates the search for new and better wavs of doing things and makes it
easier for labor and capital to shift from one product or occupation to
another by creating new employment and investment opportunities.

Often

desirable adjustments can take place in a growing economy simply through
*'<ore rapid growth in one industry than another.

Thus, growth and change

interact on each other.
A society strongly bound by static tradition resists change, including changes that would improve productivity.
ction of our society is growth.
re

Fortunately, the very tra-

Our country has been a dynamic one, largely

ceptive to the changes that go with rising productivity and a higher

standard of living.
the

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Yet even here, we see evidence from time to time of

harmful effects of resistance to change on the life of an industry or

gment of the economy.

As I see it, economic growth is based on six things.

- 31.

Spej^aJLL^

• This is exemplified by

th

e assembly line and mass production in industry and, in agriculture, by

th

e farmer's concentration on production while others provide his power,

materials and tools, and still others, like yourselves, handle the processe s and marketing of his products.

Incidentally, it is this specialization

the concentration of many former farm activities into new off-farm industries that have accounted for much of the decrease in farm population.
It has been this release of labor from the primary job of food and
fiber production that has provided manpower for the multiplicity of new industries that are constantly emerging.
of

How else could we avail ourselves

the increased productivity of new machines except by concentrating spe-

ci

alized activities in sufficient volume to justify the overhead cost of
machine?

1 c

Illustrations of this are too familiar to need mention and

ite only two in your own industry —

the cotton gin and the modern textile

rtl ill

"

» It is not difficult to imagine the scarcity and cost of cotton goods

today if w e still depended on the producer of cotton for the separation of
the

lint and the fabrication of the material by the hand methods of our

f

°refathers.
2.

A dynamic technology which improves productivity through better

^terials, better methods, and the•increased use of mechanical power in
£^ace_of human labor.
to

experiment.

This requires imaginative leadership and a willingness

Large expenditures for new plant and equipment, automation,

r

ising outers for research, the steady flow of new products and processes,

and

the widespread use of the "suggestion box" in our factories and offices
attest to the presence of these valuable qualities in this country.

There are, however, particular industries in which technological change has
sometimes been resisted.

For example, our railroads, fighting a competitive

battle for their existence, complain that they are constantly handicapped
the feather-bedding rules demanded by labor in an effort to perpetuate
jobs for which there is no longer any economic justification.

We find

Mother illustration in restrictive building regulations which prevent that
industry from availing itself of many cost-reducing methods and materials
that have been developed.

Such resistance to technological advance within

Particular industries has a bearing on a third basic condition of economic
growth.
3,

Mobility of labor and enterprise.

For the economy as a whole,

^ c h of any over-all increase in productivity comes from substitution among
Products made with varying amounts of labor, and from corresponding shifts
of

aan power and other resources from lower to higher productivity occupa-

tions. Without such shifts we would not be able to produce the constant
^ream of additions to our comfort and enjoyment that a dynamic technology
^akes possible.
Often such shifts are resisted.
des

We can readily understand the

ire of anyone to hold on to the job that he knows and likes, and the

nee

<3 in the economy as a whole to cope with the problems of technological

^employment•
the

Yet it is both impossible and undesirable to attempt to stem

flow of technological developments and withstand changing market forces
Ve expect to continue healthy economic growth.
With the development of other competitive modes of transportation,

n

° amount of feather-bedding could save the jobs of passenger crews whose

-

$

-

trains were discontinued for lack of patronage.

Increased availability of

gas and fuel oil has cut the market for coal and there has been a more than
corresponding loss of jobs for coal miners since the mines have also been
further mechanized.

Widespread consumer acceptance of a cheaper spread for

b

read has cut in half the dairyman's market for butter at present prices.
For raw cotton, as you are well aware, efforts to support the con-

tinued operation of uneconomic units have been concentrated on the maintenance of unrealistic prices.

American cotton producers could profitably

Produce and market a large volume of cotton without artificially high prices
ari

d acreage restrictions.

The domestic market would be larger at lower

Prices and export subsidies would no longer be required.

Special assistance

could then be concentrated on helping marginal producers to make the transition to other products or occupations.

The reduction of domestic cotton

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Pport prices for the coming season seems to me a welcome step in the right

direction.
Attempts to withstand the inexorable pressures of progress rarely
Prevent the gradual decline of those segments that fail to adapt to the tide
of

change.

to

think that the erection of barriers to change will improve or at least

Workers and businessmen in a particular industry frequent ly seem

Protect their relative position.

This may be true for the moment.

They

usually fare better in the long run, however, by directing their efforts
toward strengthening their competitive position or, failing this, by moving
int

fu

dr

o other occupation.

Otherwise, they may deprive the community of the

H fruits of increased productivity for a time.

But, ultimately, they

iv e the consumer of their goods or services into the arms of their more

efficient competitor or even into the use of an alternative product or service.

- 6 -

This leads me to pose two questions:
ev

(1)

Ought we not seek, in

ery sector of our economy, to take full advantage of opportunities for in-

leased productivity?
a

(2)

Where technological and market changes call for

shift of resources from one occupation to another, shouldn't we provide

incentives and assistance to facilitate the change instead of trying vainly
to

stave it off?
I4. An adequate flow of savings to supply the capital equipment.

As

I stated earlier, increased productivity results from better materials

and

the increased use of mechanical power.

A3.1 of these involve the use of

and additional capital equipment, which has to be financed by savings.
Savings are also needed to finance new homes and schools.

Over the long run

1Ie

have had a reasonably adequate flow of savings to meet our capital needs.

In

the future, as in the past, an adequate and sustained flow of savings and

^Vestment will depend, first, on confidence in the future value of the doland, second, on rates of return that provide incentives for the saver
to

save and the investor to invest.

When demands for new plant and equip-

^ntj together with those for housing and for government facilities, are ris
in

S and pressing against the available supply of savings, interest rates

ris

e to keep the supply and demand for funds in balance.

This is another

^lustration of the kind of change and adaptation that market forces dicta

te and that can neither be prevented nor safely interfered with.
5.

A well-distributed Income so as to insure adequate purchasing

acquire the products of new and improved technology.

In this con-

a t i o n , I would like to remind you that we have made considerable improve^ t

in this direction and that widespread and comparatively high level

~ 7consumer buying power has been one of the strong stabilizing factors in our
economy.

It seems to me, however, that we should give further considera-

tion to the best method of sharing the fruits of increased productivity,
ar

* important factor in assuring broader distribution of purchasing power.
In the particular industries where productivity is advancing most

r

*pidly3 labor and capital both have a legitimate claim to part of the

fruits of that advance.

Too frequently, however, they swallow up the whole

of

the increase «

the

y pass on none of the productivity gain to other consumers in the form

of

lower prices.

th

and sometimes the returns from a rise in prices as well;

The most serious objection to this practice arises, I

ink, not from considerations of equity, but from the threat that it poses

to

continued growth.

If all the benefits of increased productivity in any

industry are swallowed up in wages or profits, that industry is, in effect,
foreclosing the opportunity for further growth both in sales and employment which might reasonably be expected from a sharing of some of those
benefits in the form of price adjustments.
of

This is simply a recognition

the fact that price is a reciprocal of income in determining the pur-

chasing power of the community in terms of either goods or services.
It is sometimes suggested that the way out of this difficulty is
a d

ose of general inflation.

But that creates a host of other problems

^ hi ch I want to touch on further a little later.
tio

Surely the simple solu-

n is that the fruits of increased productivity should go partly to the
and capital directly involved, but partly also to the consumer at

lar

ge.

These considerations lead me to a related point, my sixth basic

dement of growth.

- 8-

6

•

li^^iilJ^gp^

t0 consumsr

preference•

H

°st Of the economic changes necessary to growth and occasioned by growth

a

re effected through transactions in the market place.

The provision of

government facilities are the main exception; we decide through our political representatives how those shall be provided and paid for.

Otherwise,

"the forces of supply and demand, as influenced by changing technology and
c

°nsumer wants, work themselves out through markets and market prices.

These provide the mechanism for making economic adjustments, the signals
th

at indicate what adjustments are needed and the incentives to bring them

about.
We all recognize that there is an unavoidable element of

"stick-

iness" in certain prices; for example, contract prices may have to be agreed
for

an extended period ahead.

And, in general, we do not want widely fluc-

tuating prices that could produce exaggerated adjustments first in one
direction and then in the other.

But within these limits we must not for-

8®t that,in a market economy, one of the most important essentials for
stable growth is appropriate pricing of the factors of production and of
th

eir products and that prices must change in response to changing condi-

tions.
To return to cotton as an illustration, it is clear that artificially high prices for raw cotton have kept too many producers in the field,
At

th

those prices, consumers will not buy all the cotton that is produced and
ey are turning increasingly to synthetic fibers, paper, and other cotton

substitutes.
er

Neither can we overlook the importance of consumer preference,

>tirely aside from price.

Again the illustrations are too numerous to

- 9ev

en list and I cite only two - oleomargarine consumption, which increased

ov

er fourfold with the removal of the color restriction though it had little,

if

any, effect on either price relationship or nutritive value; and the con-

sumer appeal, regardless of price differential, for certain qualities of
s

°me synthetic materials not heretofore available in cotton.

Small indeed

is

the list of goods that are indispensable to our needs or irreplaceable

V

other products to serve a similar purpose, and the flexibility of our

Wan

ts and our responsiveness to the appeal of something new or different is

0ne

of the wonders of our American economy.

It is just as fatal to the con-

tinued growth or even existence of any industry to ignore the changing habits
0r

Preferences of the consumer as it is to ignore the threat of competitive

Productivity and pricing.
This sort of problem is present also in industries outside of agriculture.

It cannot be solved by a higher general level of purchasing power

bu

t only by more realistic pricing of the resources and products concerned

^

a responsiveness to consumer preference, following the guidance of the

Market.

Only thus can we set free productive resources, on the one hand,

an

<3 purchasing power, on the other, and realize fully our growth potential.

A

Sain5 I would suggest that to the extent that such shifts are difficult,
should work to make them easier instead of trying to prevent their occur-

ence.
New for a few moments I would like to talk about more immediate
growth prospects and about the related problem of inflation.
We have just emerged from a recession in which growth was temporar%

interrupted and we are now moving forward to new high ground.

We are

- 10 -

currently in the most hopeful stage of the business cycle, when continued
growth can confidently be foreseen for at least a year ahead, and —
important —
ov

more

when we have an opportunity to secure a sustained expansion

er a much longer period, with only moderate fluctuations, if inflation

Can

be avoided.
To do this requires wise decision-making not only by the Govern-

me

nt and the Federal Reserve System but also, and especially, by business-

"^n, labor unions, and consumers.

The recent recession, like earlier ones,

illustrated the effect of inflation in intensifying an economic boom and
th

e subsequent reaction.

To the extent that private decisions were based

u

Pon overoptimistic expectations and upon the anticipation of continuing

^ice increases, they not only contributed to inflation in the boom but
Produced an exaggerated reaction when those expectations were proved false.
p

°rtunately, the recession was short-lived.

We all have an opportunity now

to avoid repeating earlier mistakes.
At present, the omens for stability are mixed but not altogether
unhopeful.

It is true that recent consumer surveys and the behavior of

Se

curities markets have indicated a widespread expectation of continuing

inflation.
hav

It is also true that wholesale prices of industrial products

e risen, on the average, 2 per cent since last June; the over-all price

kvel has been stable only because of a decline in agricultural and food
Prices.
On the other side, however, the stability of the cost-of-living
index over the past year and prospects for its continued stability in the
Months ahead remove an element of escalation in wages.

Rapid increases

- 11 -

in productivity and in profits certainly permit price reductions for the
Products of some of the most rapidly advancing industries.

The discipline

°f the market can help to bring about such reductions if consumers show
good sense and if the markets are allowed to do their work.

Finally, there

seems to be a growing realization that the Federal budget must not be a
Chicle for adding to inflationary pressures in time of prosperity.
Developments abroad can assist us in securing growth with stability.

The industrial countries of Europe and Japan are now financially and

economically stronger than ever.

They have shown a rapid rate of growth

Allowing recovery from wartime damage and dislocation and are currently
emerging from a recession somewhat milder than ours and concentrated in
inventories.

Those countries are now determined to have growth without

inflation and are competing with us more effectively than ever.

This is

*n additional reason why we must avoid inflation in this country.

But if

Vj

e can do so, and hence remain competitive, we have an opportunity to share
the growth of other countries, as they share in ours, through foreign

trade and investment.
Later this year members of the American Cotton Shippers Association will be feeling very concretely the beneficial effects of foreign
trade.

The reduction in domestic support prices for raw cotton, together

*ith an increase in the export subsidy from August 1, will make American
cotton export prices once more competitive with those of other cottongrowing countries.

These changes will doubtless be accompanied by a rever-

s e of inventory declines in cotton-importing countries.

Those countries

- 12 have held off buying cotton not only because American cotton was not competitively priced but also because cotton prices elsewhere were falling
^

because there was a world-wide recession in the cotton textile industry.

That recession is now coming to an end abroad, somewhat later than in this
country.
The triple stimulus of lower prices, rising final demand, and
rising demand for inventories should make the coming season an especially
good one for cotton brokers and shippers.

Members of this audience will

realize that the sharpness of this improvement in their business will not
Provide a reliable measure of longer-run growth potentials.
Vli

th

I hope you

U accept in the friendly spirit .in which it is offered the suggestion

*t the good year for you that lies ahead should be regarded not as a time

to

relax, but rather as a time of opportunity to work even harder for wise

Private decisions and public policies that will contribute to the maintenance
of

effective markets, over-all price stability, and sustained economic

growth.
In closing, let me remind you that the Federal Reserve System was
cheated by Congress to be the steward of the nation's monetary system.
Su

As

°h, it is constantly concerned with problems of inflation and deflation

as

they affect monetary stability and the sustainable growth of our economy,

^ i s stewardship is always open to review, as it should be.
constantly coming up for attention by Congress.
r

Monetary issues

At the moment, they are

eceiving an unusual measure of public scrutiny by Congressional and Pres-

idential committees and other agencies.

- 13 -

In a period of such intense scrutiny, it is important that neither
^ese committees nor the public be misled by misunderstanding or erroneous
beliefs.

Only if there is widespread recognition that inflation creates

^ r e problems than it solves and that change is inevitable in a growing
economy, can we be assured of the adoption of policies essential to the
a

ttainment of our national goal of sustainable economic growth.