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BANKS AND RURAL DEVELOPMENT

Remarks by Chas. N. Shepardson, Member, Board of Governors
of the Federal Reserve System, at the Conference on the
Rural Development Program at Memphis, Tennessee on June 17,
1958.

It is a real pleasure to have the privilege of participating in
this Rural Development Conference.
In nearly forty years of Land-Grant College work, I have had many
opportunities to participate in various phases of our agricultural development.

"While it is impossible to pick out any one phase as having made

^ e greatest contribution to agricultural progress, I can think of no prev

ious program so directly oriented toward solving the basic problem of

these low income farm families and of the small towns and rural communities
that are dependent on them for their existence.

Nor can I think of one

that holds more promise of success if we can but bring about a realization
of

the fact that the problem, as a whole, is made up of a series of local

community problems, the solution of which depends primarily on local
i t y

com-

action.
Obviously, a problem of such diversity and complexity has many

^acets, some of them overlapping and some standing by themselves.
of

Many

these facets and the specific responsibilities of different groups have

keen or are still to be discussed in the course of this conference.

Fur-

thermore, most of those present have been interested in and associated with
program from its inception so it is unnecessary for me to dwell on
broad aspects.

I shall therefore confine my remarks to the interest

- 2a

responsibility of the local banker in the financial phase of the program.
In exploring this subject, let me mention at the outset what I con-

],cie

r to be one of the basic causes of the whole problem, namely, a plethora

of
unutilized or underutilized resources.
human resources.

itiv

This includes both land resources

In either case the missing resources are capital, either

e

stment or operating capital, and enterprise. Where these exist in proper
b a wnc e, all will be utilized; each complements the other.
Here, let 1re digress for a moment to make this assertion, which I
beii
eve to

n

be true —

that the increase in the productivity of human labor,

^ich all material improvement in our modern standard of living is based,
J

stemmed from the substitution of capital for human labor.

Whether this

investment has been in the substitution of mechanical power for manner
in education and research, makes little difference; the result has
^ e same

—

the development of new and better methods or materials.

If

a c

° ept this assertion as true, it follows that any improvement in the sitWithitfhich
which in
we turn
are means
dealing
inevitably
involves
capital in
f°rm,
that
bankers and
otheradditional
financial interests

We

aa

vital part to play.

^

First, let us consider the human resources.

It is an inescapable fact

Productivity in agriculture has outrun effective demand for agricultural
a

V

with the result that for some time we have had a surplus of agricultural
•This has resulted both in underutilization of farm labor, especially on many

our smaller farms, and in a constant migration from farming to other
"types of economic activity.

VJhile many are inclined to deplore this latter

Movement, we should not overlook the fact that without it we could never
have achieved our present level of industrial development.

If it still re-

tired as big a proportion of our population to produce our basic agricultural requirements for food and clothing as it did a hundred or fifty or
ev

2n twenty-five years ago, we would not have had the available manpower

t° produce all of those industrial products and services which constitute
Su

^h an important part of our present standard of living.

No, it is not the

transfer from farming to business or industry that we should deplore but
rather the migration from the rural environment, which we cherish as the
foundation of our American way of life, to the overcongested and artificial
c

°nditions of our cities.
Our major challenge, then, is to provide opportunity for the fuller

u

tilization of these unused human resources.

In part, this may be done

through more efficient use of our land resources.

In the main, however,

•hile this will permit the more efficient use of labor needed on the land,
^ will
inevitably release additional labor to nonfarm activities.

This

r l0

' -ans that, if we would retain these people in the rural environment which
ie

y prefer and if we would afford them an opportunity to make their conto the upbuilding of their own rural community, we must provide
opportunity for more nonfarm employment —

in other words, more rural

and trade development that usually accompanies it.
Nowthat
let us
consider
problem
ofholdings
land resources.
Starting
with
the Premise
gross
incomethe
from
present
under present
methods
of
Utilization is inadequate to provide a reasonable standard of living,

-

the farmer has three alternatives.

h -

He may seek to enlarge his holdings to

a size that will permit optimum utilization of his labor and of modern
Methods and equipment.

This will depend on the availability of additional

land, on his managerial capacity to operate a larger unit, and on the availability of additional capital or credit.

Second, he may change to a more

intensive type of farming, calling for increased utilization of labor per
acre of land.

This, too, will depend on his managerial ability, also on the

2

-itability of the land for the new enterprise, the availability of a sat-

isfactory market for the new product, and again on the availability
additional capital.

of

Third, he may turn to a less intensive type of land

u

tilization which will require less human labor and afford more opportunity

for off-farm employment.
Failing any of these alternatives, the farmer may retain his homestead, dispose of his farm land to a neighbor who needs to enlarge his own
Ul

*it, and seek local full-time, non-farm employment.

Or, if worst comes

to worst, he may even find it advisable to dispose of all of his holdings
seek employment elsewhere.
Se

ems.

Even this may not be as undesirable as it

In this connection, I would like to quote from a news letter put

°Ut by a country banker in Missouri, who has done an outstanding job in the
^fal development of his community.
"In 1910, Ozark County had 12,000 people; today we have
around 8,500.

In 1910, virtually all but a very small per-

centage were farmers.

Today, a large number are in the tour-

ist and resort business, the automobile business, or in many
different service trades.

Today our most prosperous fanners

and stockmen own what was once perhaps half a dozen homesteads,
1910 style.

Isn't it better to have OWE FAMILY with a modern

home, electric power, a radio and TV set, a deep-freeze, an automobile and a pick-up truck, modern farm machinery, a good bank
account, and able to send their children to college —
of having half a dozen

instead

families making what was called in 1910

"a good living "but what today would be called a bare existence?
At any rate, this IS HAPPENING and Ozark County business men
must run their affairs in harmony with this trend if they expect
to be successful.

And —

by the way —

supplying EXTRA CAPITAL

to alert, ambitious business men and farmers so they can meet
the challenges of today and take advantage of their opportunities,
that is OUR BUSINESS."
In any of the first three alternatives the farmer is sure to need
additional credit.

In fact, he will probably need three types of credit.

will need long-term mortgage credit for the acquisition of land, the conduction of new buildings, or other permanent farm improvements.

He will

the usual short-term credit for operating expenses, and he will need
^ntermediate-term credit for major equipment, breeding livestock, pasture,
timber or orchard development and similar major expenditures that cannot
^asonably be repaid out of one year's operations.

The first two are well

Un

derstood and accepted by both borrowers and lenders.

Cr

edit is relatively new and not well understood in its

Intermediate-term
application to

Agriculture although it has been used in business and industry for some
time,

its adoption would be no more of a radical or hazardous inovation

than were the personal and consumer installment loans long shunned but now
eagerly sought by most commercial banks.
fthile I have mentioned these three types of credit, I would like
to suggest a different approach.
more than a way of life.
it is big business.

An efficient farm enterprise today is

It is a business and, compared to earlier days,

In fact, the average capital requirement per farm

today is approximately four times what it was less than twenty years ago.
In the past, the farmer secured his credit from several sources, including
the various financial institutions, private individuals, and merchant
credit of all types.

Too often this credit has been extended on the basis

°f available collateral or the individual's credit-worthiness, with little
knowledge of his total financial picture, including the repayment potential
his farming operations as a business enterprise.
I would like to think of his credit needs as a package with amounts
2nd terms geared to the needs and earning potential of the enterprise as
a

whole.

This calls for real business and financial planning for which

the individual farmer, and more especially the low income farmer, is often
inadequately prepared.

Here, then, is a tremendous opportunity and chal-

lenge for the country banker to provide the counsel and assistance essential to the working out of an appropriate package program.

True, he may

**ot be able to handle the entire requirements through his own bank but he
help to make arrangements for assistance with overlines through his
correspondent bank, other financial institutions, or local private lenders.
can also assist the farmer in keeping more adequate business and financial records on which to base his plans.

- 7For example, a small State bank in Tennessee, with an unusually
effective rural development program, developed a farm record book and a
special farm check on which to note the purpose of expenditures.

With

"this information on purpose of expenditure plus information from the farmer
as to the farm source of his deposits, the bank provides a journal recap of
his financial activities each month.
U

Thus the farmer is encouraged to keep

P a record book from -which he can derive a more adequate financial state-

ment on which to base his credit requests.
To render this type of credit service, bankers must be in position
to know the needs and possibilities of their farm customers.

They must

know both the current and potential agricultural resources of their community together with the availability or potential for development of new
improved markets if they are to counsel wisely on changes in farm enterprises.

They must learn that a good loan business is not just a matter

an office, some loan forms, and a bank official to make them out; it
Squires expense in cultivating good loan customers as a part of the cost
the lending business.
Many banks have established agricultural departments, staffed with
c

Unfortunately, many others have

n

In fact, some banks seem

°mpetent, agriculturally-trained men.

°t yet recognized the need for this service.

have overlooked one of the principal functions of commercial banking.
Ce

rtainly, one function is to provide a safe repository and a checking ser-

v

ice for their customers.

to

The other and more important function, it seems

me, is to marshall temporarily idle funds of depositors and use them to

^ovide the credit needs of the community.
kusiness of selling credit.

In other words, banks are in the

- 8For several years we have had a seller's market where sellers
could be passive in the acceptance of orders for either goods or services.
Today we are in a buyer's market and the need in all phases of our economy
is for a constructive and aggressive sales program.

For banks, this means

actively looking for places to extend constructive credit that will be
Mutually profitable to both borrower and lender and to the community.
°f our country banks are doing an excellent job along this line.

Many

Others,

however, seem to have the philosophy of sitting at their desks, examining
a

H credit requests with an ultra-conservative eye, granting the gilt£-

e

^ged, over-secured loans and putting the rest of their funds in govern-

ments.

Such an attitude is typified by a certain local bank whose adver-

tisements proclaim what a service it renders to its community, yet whose
statement consistently shows less than 20 per cent loan ratio with most of
deposits invested in governments.

I am sure its depositors' funds are

s^fe but I wonder if it is measuring up to its responsibility to serve the
needs of its community.
I have spoken of the need for adjustments in the utilization of
° U r farm resources in order to provide more efficient utilization of human
^sources.

Now let us consider the place of industrial development.

This

take either or both of two lines, one an integral part of the agricul^ral adjustment, the other largely unrelated to agi-i culture except as a
s

°urce of employment for surplus farm labor.

The first relates to the es-

tablishment of new processing plants or marketing facilities to handle new
^rm products or to provide a better outlet for existing farm production.
SlJ

ch plants can usually be handled best as local projects.

In some cases

- 9the financial needs can be met by the local banks.

In others, where rel-

atively large amounts of long-term funds are needed, it may require the
Mobilization of local investment funds to meet the need,

Whatever the sit-

uation, the local banker.is usually the best qualified to spearhead the
evaluation of the proposal.

This will include appraisal of the natural

resources and the adaptability of soil, climate and people to the production of the contemplated commodity; ana3.ysis of potential markets and, in
the case of seasonable perishables, the timing of production as related to
that of competitive sources; determination of the plant and equipment retirements; and, finally, estimation of financial requirements to activate
the project.
Illustrative of this type of banker activity is that of a banker
Henry County, Alabama.
of

In this case the banker concerned is also head

a large mercantile company in the community.

The two institutions have

forked jointly in promoting and financing a peanut processing plant, a
^ortiliaer plant, and a cooperative livestock marketing organization.
mal credit requirements are handled through the bank.

Nor-

Nonbankable needs

long-term or equity capital or otherwise promising though somewhat
*

speculative prospects are handled through the mercantile company.
Another banker in Hale County, Alabama, has had an unusually ambitious and successful program.

Some years ago he saw the need for a Grade A

^•Ik supply in the county as a potential opportunity for a new farm enterprise.

To stimulate such a program, he extended 100 per cent loans for the

^rchase of dairy cows, on 36-month terms at 6 per cent interest.

Today the

^ k Grade A dairies in the county, 90 per cent of which were financed by

- 10 this bank, produce more fluid milk than any other county in the State and
Provide an annual gross ircome of more than h million dollars.

Since then

the bank has fostered and financed a beef cattle project and a broiler project.

On the latter project it is interesting to note that the producer pays

for his chicks, the bank provides mortgage credit for buildings and equipment and production credit for all operating expenses.

Producers, thus

enabled to buy feed on a cash basis, have been able to cut production cost 1 to
2 cents per pound under competing areas.
This bank has also financed a milk plant, an ice cream plant, a
Poultry processing plant, a hatchery, a meat-packing plant, and a feed mill,
all of which have provided nonfarm employment in addition to facilitating
the marketing of farm produce.

It is reported that the activities of this

hank and its leaders are largely responsible for the fact that the agricultural income of Hale County is greater than that of sixteen other counties
x

n the Sixth Federal Reserve District.
Both of the above banks make their farm loans on terms tailored to

f

it the needs of carefully planned and analyzed farm programs.
A report from Indiana calls attention to the fact that there may
situations where too much credit may delay desirable adjustments.

Cer-

tainly, it is no contribution to the welfare of either the community or the
individual to extend additional credit to a losing operation regardless of
the collateral or credit-worthiness of the individual.

It can only end in

the gradual attrition and ultimate loss of equity in the business.
Nor should all requests for credit for the establishment of a new
^siness be granted,

A banker in Tennessee reports the case of a G. I.

- 11 seeking financing for a store in a field already well served by two stores
in the small community.

The town had no milk plant and dairymen were haul-

ing their milk to a neighboring town for processing while local consumers
had to get their bottled milk shipped back.

On advice and with the finan-

cial assistance of the bank, the G. I. abandoned his original idea and
°Pened a milk plant, which is prospering, and at the same time is affording
local producers a better market for their milko
In one county in Mississippi a local banker promoted and helped
raise interest-free capital to finance a badly needed local milk plant and;
in addition, financed all qualified dairy farmers who had approved farm
Plans.
In a seven-county area around Glasgow, Kentucky, where total finan
°ial resources are rather limited, banks of the area are cooperating in
giving counsel and leadership for the development of new projects.
There are other instances too numerous to mention of banks sponsoring and financing new farm enterprises or related agricultural industrie
°n the other hand, there are still too many reports, like one from a county
in Maine, indicating that banks there showed little interest in rural deVe

lopment loans, preferring short-term, high-interest, personal or consumer

installment loans; or the report from a county in Mississippi to the effect
"that banks there showed a reluctance to participate in any development programs, preferring to stick with the old short-term, high-collateral type
of

lending.

In West Virginia, it is reported that,while banks have done a

|
g°od job in taking care of conventional farm loans, most of them have shown
little interest or leadership in the Rural Development Program.

There are

- 12 also frequent reports from several States of reluctance on the part of some
banks to take account of off-farm employment as part of the credit base for
loans to part-time fanners.

Incidentally, this same cogent was made with

regard to certain offices of the Farmers Home Administration,
We have looked at some of the developments in farming and
related or supporting industrial activities.

Now let us look briefly

at some of the problems and achievements in the development of non-related
industry as an additional source of employment for unutilized human resources.

This subject has been well covered by others and I will confine

ttv remarks to the banker's part in this phase of the program.
First, in connection with the industrial survey of the community,
local banks are equipped with or have access through their city correspondent to facilities and know-how in making such surveys and analyses.

Since

they must inevitably be involved in the financing and credit needs of any
new enterprise, it is logical to assume that they will not only be interested but active in such programs.

There are numerous instances where local

banks have taken the initiative in forming and aiding in the financing of
industrial development corporations.

Activities of such corporations in-

clude the acquisition of blocks of land to be made available as industrial
sites at reasonable cost, the construction of industrial buildings for lease
or sale

to new industries on favorable terms, and, in some instances, even

to the acquisition of stock in the new industry.

Arkansas, Georgia,

Indiana, Missouri, North Carolina and Texas all report activities of this
type carried on under the leadership or with the full cooperation of the
local banks.

- 13 Unfortunately, however, there are occasional reports of failures
due to lack of bank cooperation.

For example, a local industrial develop-

ment committee in Missouri developed a plan for a small processing plant.
They secured approval of an S.B.A. loan to cover three-fourths of the needed
financing on condition that the local bank take the balance of the loan and
Provide the necessary supervision.

Refusal of the bank to participate re-

sulted in failure of the project.
In Mississippi, a local community was negotiating with a manufacturing concern for the establishment of a plant in their county.
Mississippi

Under

law, bonds may be issued to cover the cost of plant construc-

tion for approved projects.

The law does not provide for financing plant

Machinery and equipment, which is usually handled through the local banks.
In this instance, all plans were made and State approval was secured by
the local committee without any participation of or consultation with the
local banks.

When the banks were ultimately approached on the question of

financing the equipment, they declined to participate.

The company immed-

iately began negotiations with another community in the State in which the
^ankers were brought into the picture from the start.

"While satisfactory

local arrangements, including financing, were developed, the State refused
to grant the application to establish the plant in the second county after
it had already approved the first.

The upshot was that the plant was even-

tually established in a neighboring State.
Of course, it is impossible to explain the reasons for the bankers'
attitudes in these two cases.

It may be that they honestly considered the

Projects not credit-worthy although subsequent developments in the second

- lb -

case would hardly support this position.

It may have been lack of vision

and initiative or it may have been pure pique at not having been consulted
in the early planning stage.

1'n any event, it clearly illustrates the im-

portance of soliciting the cooperation and support of the local bankers
from the beginning.

Fortunately, such cases are the exception.

In conclusion, let me briefly summarize my analysis of this problem:
1.

The major problem is unutilized or underutilized human and land

resources.
2.

More complete and efficient utilization of these resources

and the resultant improvement in the standard of living of the
people concerned are dependent upon increased productivity.
3.

Increased productivity depends upon the substitution of

improved technology and mechanical power for human physical labor.
h»

This calls for increased use of credit and capital.
The banker, as the community's prime source of credit and

an important source or locator of capital, must be made an
integral part of any local development planning group, and
6.

In view of the very nature of his business, namely, that

of selling credit, the banker should be and normally is, as the
record shows, a good cooperator and frequently is the source of
inspiration and leadership in any development program.
To those bankers who have not seen the light, I x^rant to say —
^P or you m i l lose out in the race for survival.

wake

This is a day of change.

-15 We either progress or retrogress.

We cannot stand still.

The man or bus-

iness that is not receptive to new ideas and better methods is on his way
out of our competitive enterprise system.
In closing, I want to pay tribute to the magnificent job that
many bankers are doing in providing inspiration, leadership and support for
this program.

To them I say, "Thank 7/ou

keep up the good work."