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For Release on Delivery
.Approximately 12:00 Noon EDT,
Saturday, October 26, 1957)

THE QUALITY OF CONSUMER LENDING
Address of C. Canby Balderston,
Vice Chairman, Board of Governors of the Federal Reserve System,




at the 37th Annual Convention
of the Consumer Bankers Association
Atlantic City, New Jersey
October 26, 1957.

TH5 QUALITY OF C O N S U M E LENDING

When debt is large, the quality of lending calls especially
for candid examination.

This is true of credit in general, and of bank

credit in particular.

Bank credit is one of the most vital elements in

our economic system.

In managing this credit, bankers direct a flow of

purchasing power into the areas of greatest need and demand.

For

instance, the consumer credit that you administer influences the demand
for consumer goods.

By and large this influence is salutary; generally

speaking, what is good for consumer banking is also good for the economic
system.

This is trae, however, only if financial institutions acquire

their consumer paper from those dealers who remember their proper func­
tion is to sell real goods that satisfy people's wants, rather than to
sell credit terms.

Also the general welfare is enhanced only if direct

consumer loans are to those consumers who provide assurance of repayment.
Before discussing the quality of consumer instalment credit, I shall
review briefly its past growth and its prospects.
Developments Affecting; Quantity of Credit
In recent decades the role of consumer instalment credit has
increased markedly.

In 1929, it amounted to 4 per cent of disposable

income; in 1940, 7 per cent; and today it is 11 per cent.

Repayments took

6 per cent of income in 1929, 10 per cent in 1939* and 13 per cent now.
For the half of our citizens who have such debt, at least one-fifth of
their incomes is devoted to repayments.

The present level of outstandings

and contractual payments may be approaching a limit relative to income
that is dictated by the prudence both of lenders and borrowers.
About 9 per cent of car income is probably being devoted to serv­
icing the debt incurred to buy durable goods.

The proportion of income

used to service this debt can be increased only if the proportion used to



buy nondurable goods is cut.

If purchases now paid for out of current

income are made on a revolving account basis, or with the proceeds of
cash loans, an increasing portion of income would be devoted to the serv­
icing of debt.

However, the kind of purchases made would not necessarily

be disturbed.
In the 1920’
s when consumer instalment credit was experiencing
its first great growth, it was an exceptionally expansive force in the
economy.

Also during most of the 1930's, its role increased relatively.

During World War II, however, it fell to very low levels with the suspen­
sion of production of consumer durables and the increasing liquidity of
the consuming public.

Its great growth since the war was in part a re­

action to its wartime atrophy, and in part a continuation of its secular
growth.

Is t his rapid postwar growth nearing an end? If consumers have

now built up their stock of durable goods to a desired relation to income,
and if the liberalizing of terms is approaching a practical limit, the
consumer debt may grow little faster than income.
One of the most interesting credit developments in recent years
has been the revolving credit account, used primarily by the department
stores.

While revolving credit has made a rapid growth in the past few

years it is not yet a large percentage of total consumer credit.

It is

estimated that the receivables on revolving credit plans at department
stores and mail order companies currently amount to between $300 and $400
million.

This is about 20 per cent of all outstanding department store

credit but less than 1 per cent of total consumer credit.

These estimates

do not include revolving credit plans at other types of retail stores.
No separate information is available for them.




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Revolving credit is statistically and conceptually included
with "other consumer goods paper" though some of it might erroneously
be reported as charge accounts.

In either case neither of these cate­

gories has been very dynamic in the past few years.

Charge account

credit has increased 6 per cent during the past year compared vdth 5 per
cent increase in national income.

Instalment credit for the purchase of

consumer goods other than autos increased 5 per cent.
of revolving credit

The development

has apparently not been a major factor in the expan­

sion of total instalment credit during the last three or four years.
Closely related are the instalment cash loans that have been
growing, during the past two years, at an annual rate of about 14 per
cent.

Their growth has been more rapid than that of other types of in­

stalment credit and now equals 2.6 per cent of disposable income.

The

rapidity of this rate of growth raises interesting questions as to the
cause and probable duration.

Personal cash loans, as well as revolving

credit, may be used to postpone the payment for purchases that have
usually been paid for in the past out of current income.

To the extent

that they are used for such postponement of payment rather than for
emergencies or purchases of exceptional size they merit a critical review.
Financing of the purchase of items to be consumed shortly after acquisition
cannot be supported by the same reasons used to explain the use of
credit for buying expensive durable goods.
Another factor is the changing age distribution of the popula­
tion.

Consumer credit seems to be used especially by young families when

they are getting established and building up their stock of durable goods.
Just as rapid family formation during the postwar period has helped




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expand consumer credit, its expansion during the next few years may be
dampened by the low birth rate of the 1930's.

But when the higher birth

rates of the war and postwar years are reflected in higher family forma­
tion the rapid expansion of instalment credit may be resumed.
Some rather striking changes have occurred since 1939 in
the distribution of consumer credit among various classes of holders.
Most marked has been the decline in the portion of credit held by re­
tailers from nearly a third at the end of 1939 to about 12 per cent at
the present time.

As a reciprocal, of course, the financial institutions

have increased their holdings from 68 per cent to 88 per cent.

Sales

finance companies and small loan companies are holding 29 and 10 per
cent respectively much the same as in 1939.
their share from 3 to 7 per cent.

Credit Unions have increased

Commercial banks have increased their

holdings most strikingly from 24 to 38 per cent.
commercial banks has been rather stable

The percentage held by

for about 10 years and there is

no apparent reason why it should change substantially in the near future.
Another way of looking at consumer debt is as an investment out­
let for saving.

Although most saving finds outlets as business capital

or as government debt, some is invested in consumer debt and in consumer
durable goods.

This last outlet for saving has been quite important for

the past 12 years.

After the war, stocks of goods needed to be replenished;

then people wished to improve their physical well-being.

Now that stocks

of goods in the hands of consumers have reached their present high level,
whether measured in relation to income or to total wealth, it may be that
this type of investment and debt will cease to rise at a rate greater than
that of other investment and other debt.




-5-

The expansion of instalment credit has been aided by pro­
gressively longer maturities and lower down payments.

Over a period

of 30 years standard maturities on new auto paper have grown from 12 to
2k) then to 30, and now to perhaps 3o months.

In 1955 when the use of

the 36-month maturity first became frequent, it was not clear just when
and how the progressive liberalization of maturities might end.

But the

good judgment of lenders did stabilize maximum maturities at 36 months;
for two years now little inclination to exceed this limit has been
evident.

Despite the increasing proportion of business done at the

maximum terms, no evidence has appeared as yet that delinquencies, re­
possessions and losses have been greater on this long-maturity paper
than on short when careful quality standards are used and adequate down­
payments are obtained.
While average maturities on new car paper appear to have con­
tinued to increase, the amount of credit granted in relation to car value
seems to have stabilized.

In 1955 a sizable proportion of loans were

large relative to the value of their security.

After the great splurge

of 1955, the proportion of these very liberal loans was reduced somewhat,
and has since remained stable.

Time may disclose that too many loans

are still being made in excess of automobile wholesale value, but the
business judgment of lenders will doubtless inhibit any considerable volume
of such liberal loans from being made again.

Mr, Homer Jones of the Board's

staff holds the view that loans which are extremely large in relation to
value of the security have proved more risky than have those with extended
maturities, provided the borrower has a reasonable equity.

This experience

since the summer of 1955 may explain why loans that are large relative to




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value have declined in volume, whereas the proportion of 36-month maturity
auto loans has steadily increased.
Liberalization of terms seems to have been associated in recent
times with the increase in amount of credit granted and outstanding,
'When terms were lengthened markedly in 1952, credit outstanding rose
rapidly.

Mien maturities lengthened and loan ratios were liberalized in

1954-55, outstandings mounted again,

The rate of increase in 1956-57* though

more gradual, has still been about 8 per cent a year, and considerably
greater than that of income.

This gain of the past two years has been made

possible by the increased proportion of paper written on a 36-month basis.
With stabilization of average maturities and with reasonable business and
price stability, the rate of growth in credit outstanding may decline.
The Quality of Credit
Experience with these more lenient terms appears to have proven
reasonably good.

The American Bankers Association series on delinquencies

has remained at a low level; repossessions and losses have not presented a
problem so far.

However, some lenders may have been suffering repossessions

that, in vievir of the strength of the used car markets, have not resulted in
substantial losses.

But if incomes should decline, or if prices of used

cars should fall, the repossession rate would be likely to increase and
the loss per car to rise.
How the present volume of consumer credit might fare in a down­
ward movement of business activity or of prices might well be pondered.
Consumer credit has had a favorable experience in past recessions, notably
in 1929-33.

In fact the experience with it has been better than with most

other kinds of credit.




However, in 1929 instalment credit outstanding

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amounted to only L' per cent of disposable income; today it is 11 per cent.
At that time, maturities on durable goods paper seldom exceeded 12 months;
now 36 months is not uncommon.

Down payments then were doubtless more

substantial; the buyer’
s equity in the goods purchased, larger.

The pro­

portion of their incomes that consumers devoted to the servicing of in­
stalment debt was much smaller then than now.
the volume and terms so altered since 1929.

In no field of finance have
But it is possible that the

good experience of the past may have led to volume and terms that are im­
prudent.

It would indeed be unfortunate if this type of credit, which is

such an integral part of the economy, should now prove less safe.
are not conclusions but auestions.

These

There must be some prudent limit to

the maturities of loans made to buy rapidly depreciating goods, and to
the amount of loans in relation to the value of security.

It may be

relevant to ask whether the limits of prudence have been exceeded and
whether the long run interests of the consumer lending business and of
the economy call for analysis of the trends.
The soundness of the practice of lending more than the new car
cost the dealer may be open to question.

Not only are lenders likely to

experience losses larger than they care for, but if their experience
should turn unfavorable they may then become unduly restrictive in their
lending policies and thus injure the sale of durable goods unnecessarily.
The practice of making loans in excess of the dealer cost of the collat­
eral might be eliminated in the long run interest of both lenders and of
the economy.
You probably have seen or heard about the study of consumer
credit completed by the Board’
s staff earlier this year.




As a result of

this study, the Board concluded that "special peacetime authority to
regulate consumer instalment credit is not now advisable.

The Board

feels that the broad public interest is better served if potentially
unstabilizing credit developments are restrained by the use of general
monetary measures and the application of sound public and private fiscal
policies.” This conclusion was reached because the Board believed that,
with adequate control of total bank credit, and with the following of
reasonably prudent policies by lenders, the terms and volume of consumer
credit would be kept on a sound basis.

Your group, being directly con­

cerned with consumer credit has a special obligation in this regard.