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For release on delivery
l p m PDT (4pm E D T )
October 11, 1997

Remarks by
Alan Greenspan
Chairman
Board of Governors of the Federal Reserve System
at the
Economic Development Conference
of the
Greenlining Institute
San Francisco, California
October 11, 1997

Consumer Credit and Financial Modernization

Introduction
I am pleased to be able to share some thoughts with you on the conference's topic of
economic justice m the context of our changing financial system

My meetings with

Greenlining over the years have been most informative, covering a wide range of topics
regarding how our markets function and the appropriate forms of banking regulation
Although issues related to the CRA and fair lending often have been the focal point of our
discussions, today I would like to extend the dialogue by looking at consumer credit
availability from a somewhat broader perspective
With respect to credit availability, I believe there is general convergence of
viewpoints on one critical matter

That is ~ that all of our citizens should be treated

equitably in our credit markets, and have access to credit regardless of their race, sex, ethnic
origin, or the location or make-up of neighborhoods in which they live This view responds
not only to a sense of fair play, but also to the necessities of the financial marketplace

At

least one area of continuing concern is whether some groups of our citizenry, especially lowand moderate-income families, do have fair access

In exploring that issue, perspective is

quite important, so I want to put this issue into a broader historical context
The roots of our present financial system and the evolution of financial innovation in
America, especially throughout the 20th century, provide valuable perspectives and lessons
related to many of the issues we now face

So in exploring the notion of credit availability

and its relationship to today's changing banking structure and regulation, I believe it is useful
to step back for a moment and review a little history

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The Early Consumer Credit Marketplace
Our nation's experience with consumer credit is long, but at least in its earliest
periods, not always illustrious

From colonial times through the early 20th century, access

to credit for most people was quite limited, and where available at all, quite expensive
Purchase of durable goods, clothes, and even property for working-class people was done
mostly on a cash or barter basis

Only the economic elite were able to obtain personal loans

from commercial banks, and then only on an accommodation basis because they were
prominent merchants or landowners

Commercial banks did not make consumer loans to the

general public
To the extent that any type of instalment credit was used by ordinary consumers its
primary sources were local pawnbrokers, or unlicensed lenders who even then were called
loan sharks

Other than short-term credit provided by neighbors or shopkeepers, only

pawnbroking, and lending on the security of personal possessions such as furniture, clothes,
jewelry and other personal items, were the sources of credit for most consumers

Generally,

the only credit extended to working-class consumers carried very high rates, commonly
reaching 120 per cent and often as high as 240 per cent per year, and collection practices
were often harsh
Attempts to regulate these lenders by some states in the mid to late 19th century
largely failed, primarily because most regulation was based on usury laws that limited
interest rates to levels that were uncompetitive, making profitable consumer lending difficult
for more legitimate, licensed lenders

Consequently, unlicensed, illegal, high-rate lenders

-3-

contmued operation in response to the persistent demands of the marketplace of the day
One study estimated that in American cities with populations of over 25,000, about one
family in five was the victim of loan sharks

Subject to wage assignments to these lenders

for these burdensome payments, many lower-income wage earners were reduced to virtual
serfdom

Market Demand and Structural Change
Alternatives did, however, begin to surface. More intense industrialization and
urbanization dunng the late 19th and early 20th centunes dramatically changed the market
for small consumer loans

Urban wage-earners needed loans not only to help smooth out

bumps m the their economic fortunes, but also to help them purchase the vast new array of
durable goods being produced by the new industrial economy

Automobiles, washing

machines, refrigerators and other items earned costs that made lump-sum cash purchases
difficult for working families
It was this growth m demand that fostered increased competition for less nsky and
hence, more profitable consumer loans, and, most importantly, the development of new
intermediaries to supply it

Beginning around 1910, new organizations that focused

exclusively on the needs of consumers entered the field and the structure of consumer finance
began to change dramatically
Semi-philanthropic groups, called remedial loan societies, were formed to combat the
high-rate lenders

But incomes were low and losses were high

Hence, remedial groups, by

-4-

limiting their dividends and underwriting their risks carefully, were able to make loans at
average rates as low as 30 percent per year

Soon followed "Morris Plan" banks, which

made loans based on savings plans by borrowers, and the first credit unions, tied exclusively
to consumers with a common place of employment

By the 1930s, a wide array of

consumer lenders, including credit unions, small local savings banks and a nationwide
network of consumer finance companies were licensed by the states

Savings and loans were

created, in large part, because commercial banks and other local lenders would not make
home mortgage loans, which they perceived as too risky Hundreds of sales finance
companies were formed to help manufacturers and retailers of automobiles and durable goods
provide credit to their customers

Although commercial banks remained largely on the

sidelines, sticking to financing merchants, manufacturers and farmers, they were forced by
the collapse of their primary busmesses during the Depression to turn more seriously to
consumer lending

Market Innovations
As these structural changes continued to evolve, market demand, and growing
competition among this wider variety of lenders also spawned considerable financial
innovation

One such innovation had its roots as early as 1900, when some hotels began

experimenting with an innovative way to help their regular customers

It was called a credit

card, and by 1914 gasoline companies and large retail department stores were also issuing
credit cards to their most valued patrons

These first cards had to be paid in full monthly

-5-

and were simply a convenient way for good customers to "run a tab" with a particular retail
business concern

Later versions, spearheaded by retail giants Sears Roebuck and

Montgomery Ward, added the innovative option allowing customers to pay their bills in
installments, with interest charged on unpaid outstanding balances

This shift to revolving

credit, and another innovation allowing one card to be used at multiple businesses, later
induced increasing competition in the card industry and entry of commercial banks into the
credit card business in the 1950s
Though commercial loans secured by real estate were made by all types of lenders
since colonial times, home mortgage loans, at least as we know them today, are a fairly
recent innovation

Most home purchase mortgage loans were made only to persons of

significant means and they typically earned very short-terms of one to five years, with
interest only payments, and large balloon payments at the end
typically quite low, owing to the vicissitudes of the market

Loan-to-value ratios were
By the 1920s it was also not

unusual for home buyers to need several mortgage loans to finance a home purchase, since
the first mortgage typically financed only half of the value

Obviously, this was not a

financing scheme conducive to creation of a broad home purchase market for average
consumers
Because this system utterly collapsed during the Great Depression, the housing
finance system underwent radical change

One of the most significant changes was creation

of the Federal Housing Administration, or FHA, which instituted an innovative type of
mortgage loan — the long-term fixed-rate, self-amortizing mortgage — that became a model

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for transformation of conventional home mortgage lending

A whole industry, thrift

institutions, grew up around this one product innovation
But development of a broad-based secondary market for mortgage loans was an
equally important innovation that greatly expanded consumer access to credit

By reducing

the risk of making long-term, fixed rate loans and ensuring liquidity for mortgage lenders,
the secondary market helped stimulate widespread competition in the mortgage business
Competition spawned diversification of the mortgage lending industry, and helped create
specialized mortgage banking companies, and specialists in originating, funding, or in
servicing mortgage loans
Further efficiencies were created when the secondary market agencies began
experiments m the securitization of mortgages

The mortgage-backed security helped create

a national and even international market for mortgages, and market support for a wider
variety of home mortgage loan products, such as home equity loans, second mortgages,
adjustable rate mortgages, and reverse mortgages, became commonplace

This led to

securitization of a variety of other consumer loan products, such as auto and credit card
loans

Effects of the Consumer Finance "Evolution"
This has been a brief overview of just a few of the more salient changes in our
consumer finance system
several ways

I recount them, however, because I believe it is instructive in

-7-

First, the present market for consumer credit is fiercely competitive and highly
innovative, but we should be mindful that it evolved to its present form slowly but
inexorably

There were cntical structural changes along the way, which included entry or

expansion through new players

From remedial loan societies to local savings banks and

credit unions, from thrift institutions, to commercial banks, to a nationwide network of
consumer finance companies, the organizations providing and supporting consumer credit
have become increasingly diverse, and include highly specialized lenders

More recently,

innovative public-private partnership financing arrangements and new community
development intermediaries, in which many of you have played direct roles, have helped
low- and moderate-income families purchase and repair homes, start small businesses and
repair credit problems to enable them to participate more fully in our economy
Second, we should note that these structural changes heightened competition, resulting
in market efficiencies that continued to help drive down costs

Where early institutions

specialized in only certain types of consumer credit products, such as instalment loans, or in
mortgage loans, virtually all institutions entered the wide variety of business lines that
previously had been occupied only by specialists

That process increased competition and

created cost reductions that helped make possible the development of innumerable innovative
processes, products and services

Most of these had the effect of vastly expanding the

opportunity of ordinary Americans to enjoy the benefits of having access to consumer credit
At least one lesson here is that we should not only welcome, but encourage the continuing
evolution of our financial system, as it responds to changes in the marketplace

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Third, it is important to remember that most of the financial innovations I've touched
on - from the self amortizing mortgage loan to the universal credit card with revolving
credit features, to the home equity line of credit — evolved from previous forms, and were
primarily market driven

They were responses to consumer demand and private efforts to

collect and direct capital in a way that could meet that demand on a profitable basis

This

suggests that we should be quite cautious in enacting legislation or creating regulations that
unnecessarily fetter market development
Fourth, where government played a positive role, it was primarily an ameliorative
one, to help create a fair playing field for both lenders and consumers

Those government

interventions in consumer credit relationships that were successful were those that facilitated
market development by providing maximum flexibility for private initiative and innovation,
along with appropriate protections that supported consumer confidence

Those that failed,

such as uncompetitive usury restrictions, did so because of failure to consider and respond to
the strength, and the mutability, of the marketplace
What has been the effect of this process? In less than 100 years, this evolving
structure and chain of financial innovations have dramatically improved consumer access to
credit, transforming the American economy and stimulating the flow of capital around the
world

In 1900, there were no consumer instalment loans available at reasonable rates, no

credit cards, no affordable home mortgage loans for working people, and certainly no home
equity lines of credit
credit

Consumers had virtually no access to reliable, affordable forms of

-9-

By 1995, the year of the most recent Federal Reserve Survey of Consumer Finance,
75 percent of all households earned some form of consumer debt, 41 percent had home
mortgages or home equity lines of credit and about 48 percent had credit card debt
outstanding
As important, the distribution of debt holders by income level has been significantly
altered as the marketplace continued to provide increasing access to low- and moderateincome households. In 1962, the Federal Reserve's initial consumer finance survey indicated
that of households in the lowest income quintile, 36 percent had outstanding consumer loans,
by 1995, 50 percent of lower income households, those with incomes of less than $10,000,
carried some form of consumer debt
Overall, we have to conclude that at no time in American history has credit of all
kinds been so available to so many

Recent Developments
But what about the future? A variety of lenders are now regularly experimenting with
new, innovative ways to assess and mitigate nsk for borrowers who in the past might have
been considered uncreditworthy

This rapid pace of change is creating new mortgage

products with ever-lower down payment requirements
debt-to-income ratios continue to rise

Acceptable loan-to-value ratios and

Some lenders are even offering loan products that

will provide home-secured financing far exceeding a home's value.
The drive to stretch traditional underwriting criteria is intensifying

Recently, there

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has been a boom in so-called "subprime" lending, offering a variety of types of mortgage and
other loans to borrowers who have less than good credit, such lending is priced for risk and
the favorable pricing of securities backed by subpnme loans have found acceptance with
investors

Just last month, a few lenders announced plans to offer home owners with

impaired credit a credit card secured by home equity, with part of the rationale being that
responsible use of such credit cards could help such consumers repair their credit ratings
And some lenders are aggressively marketing loans in the form of checks that can be cashed
to activate the credit line
Improved access to credit for consumers, and especially these more recent
developments, reflects a good news/bad news story

The good news is that market

specialization, competition and innovation have vastly expanded credit availability to virtually
all income classes. Access to credit is essential to help families purchase homes, deal with
emergencies and obtain goods and services that have become staples of our daily lives
Home ownership is at an all time high, and the number of home mortgage loans to low- and
moderate-income families has nsen at a rapid rate over the last 5 years

Credit cards and

instalment loans are available to the vast majonty of households
The bad news is that under certain circumstances this may not be entirely good news,
either for consumers in general, or for lower-income communities

Along with

unprecedented credit access, some problems are occurring that should alert us all to potential
dangers

While every potential problem doesn't result in disaster, it's important to recognize

the risks and take protective steps

-11 -

Some loans to low- and moderate-income families with multiple underwriting
flexibilities, layered subsidies and high loan-to-value ratios have been showing unfavorable
delinquency and default trends

Large mortgage lenders, secondary market agencies, and

private mortgage insurers are conducting studies of their portfolios to determine how more
relaxed underwriting standards are affecting delinquencies and defaults

Although more

study is required to determine which risk factors are most important in particular lending
situations, the results of these portfolio studies bear watching.
Although legitimate lenders may be able to manage the risks associated with the
overall expansion of lending, the same may not be true of many consumers, especially those
with limited means to weather a storm, or who have been encouraged to borrow
improvidently

Should economic or personal difficulties occur, such as the temporary loss of

a job, illness or unexpected car or house repairs, those with limited incomes and without
significant savings may easily find themselves in financial trouble
Last quarter, credit card delinquencies racheted up to just short of the all-time high
and consumer bankruptcies continue at a record pace

We also have heard first hand at the

Federal Reserve about the use of "equity stripping" by some unscrupulous mortgage lenders
who have made loans to lower-income home owners that have no reasonable prospects of
repayment
So while we should applaud the "democratization" of our credit markets over the
years, we must be vigilant to the risks of excess, both by lenders and by consumers.

- 12-

Conclusion
In considering the evolution of consumer credit in the United States, I would have to
conclude that both structural change and financial innovation have been critical to success in
providing expanded access to credit for the vast majority of consumers, including those of
limited means Without such structural changes and innovative products and services that
responded to changes in the market, the degree to which lower-income consumers now have
access to credit markets would have been impossible
So as we consider the present state of our financial system, recent changes such as
interstate branching, and the need to further modernize the structure of our financial services
system, I hope we will all be mindful of the importance of innovation and competition in
consumer lending as reflected by our history and the accomplishments I have described
is critically important that the structure of our financial system reflect the realities of the
marketplace, and its capacity to increase efficiency and control costs We all benefit from
that process
Thank you.

It