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FEDERAL RESERVE BAN K
OF ST. LO UIS
may 1973

Vol. 5 5 , No. 5




Spending, Prices, and Employment in Early 1973

T o t a l SPENDING in the economy rose at a
sharply accelerated rate in the first quarter of this
year, as both output and prices registered large in­
creases. Following a pattern established early last
year, output of goods and services has continued to
increase substantially faster than the estimated longrun trend of productive capacity. The rapid growth
of production in the first quarter had only a moderate
effect, however, on reported rates of capacity utiliza­
tion. The rate of unemployment in the labor force, for
example, averaged 5 percent during the quarter, com­
pared to 5.3 percent in the fourth quarter of 1972.
Although the unemployment rate and the capacity
utilization index appear to indicate continued excess
capacity in the economy, the rate of overall price in­
crease rose in the first quarter, reflecting a substantial
increase in the prices of consumer items within the
quarter.
The combination of a stubbornly high rate of re­
ported unemployment and an accelerated rate of in­
flation in the first quarter resulted in pressure from
citizen and Congressional groups to reimpose some
form of price controls in the economy. The apparent
argument on which such recommendations have been
based is that stimulus to aggregate demand is required
to reduce the rate of unemployment, but the emer­
gence of inflationary pressures requires additional
government action to restrict price increases.
The experience in the first quarter of this year must
be interpreted with caution. The problem of growing
Page 2



inflationary pressures is real, but the severity is prob­
ably overstated by the recent price data. The price
rise in the first quarter was partially a one-time in­
crease resulting from a combination of random and
non-recurring events. Similarly, the report that an
average 4.5 million people cannot find jobs to which
they aspire is distressing, but several factors caution
against interpreting these data as indicative of sub­
stantial excess capacity in the economy.

RECENT TRENDS
Spending
Total spending on all goods and services (Gross
National Product) increased at an exceptionally brisk
14 percent annual rate in the first quarter of 1973,
following a rapid 11 percent increase during the pre­
vious year. By comparison, spending increased 7.2 per­
cent during the early stage of economic recovery in
1971, and at an average annual rate of 7.5 percent
from 1964 to 1971, a period of relatively strong infla­
tionary pressures. In the 1957 to 1964 period, when
inflation was relatively mild, on average, total spend­
ing rose at a 5.3 percent average annual rate.
The accelerated growth of spending in the first
quarter of this year reflected a sharp increase in ex­
penditures for consumer items, especially automobiles
(a 39.6 percent rate of increase over the fourth quar­
ter) and food products (17.8 percent). Purchases of
consumer items rose at a 16 percent annual rate in the

MAY 1973

F E D E R A L R E S E R V E B A N K OF ST. LO U IS

1965

1966

1967

1961

1969

1970

1971

1972

1973

L I G N P in current dollars.
Source: U.S. Deportment o( Commerce
12. G N P in 1958 dollars.
Percentages a re annual rates of change between periods indicated.
Latest data plotted: 1st quarter prelim inary

first quarter, reflecting a 35 percent rate of increase
in expenditures for durables and a 13 percent rate of
rise in nondurables. Over the previous year, total
consumer spending had increased 9.6 percent.
Real product in the economy rose at a 7.9 percent
annual rate in the first quarter, continuing the rapid
rate of growth experienced in 1972. Output rose 7.6
percent during 1972, and has increased at an average
annual rate of 6.3 percent since the first quarter of
1971, the first quarter of the current expansion. This
rapid growth of production has resulted in a substan­
tial gain in employment. Total civilian employment
increased at a 3 percent rate from early in 1971 to
March of this year.

Prices
Prices, as measured by the GNP price deflator, rose
at an accelerated 6 percent annual rate in the first
quarter of this year, compared to a 3 percent rise ex­
perienced during 1972 and a 3.6 percent increase in
1971. The recent accelerated rate of price increase
reflected, in large part, both a sharp increase in con­
sumer prices which began late last year and a pay
increase for Federal employees. This latter item is
treated in the national income accounts as an increase
in the price of goods and services purchased by the
Federal Government. Excluding this item from the
price index yields a 5.6 rate of price increase in the
quarter.
Consumer prices, as measured by the implicit price
deflator for consumption expenditures, increased at a
5 percent annual rate in the first quarter, compared to



a 2.6 percent increase during 1972. The rise in con­
sumer prices, in turn, was largely reflective of in­
creases in food prices. The food component of the
consumer price index increased at a 21.6 percent
annual rate from November to March, compared to
a 5.4 percent rise over the prior twelve months.
Some perspective on recent price developments
is appropriate at this time. Inflation in this country
reached a peak rate in late 1969 - early 1970, with
average prices rising at about a 6 percent annual
rate. During most of 1970, and until the “freeze” in
August 1971, the rate of price increase generally de­
clined. On average, since the control program began in
August 1971 price increase have been more than 3
percent per year, despite three months of little change
during the freeze. The accompanying table presents
several measures of price developments by years.
Toble 1

PRICES
(Annu al Rates of C hange)
Consumer Price Index

Implicit Price Deflator

1969

5 .8 %

5.3 %

1 97 0

5.7

5.3

1971

3.5

3.6

1 972

3.4

3.0

N O T E . D a ta reflect fou rth qua i te r to fou rth q u a rte r changes. Con­
sum er p rice index co m putation s w ere based on qu arterly
a v erages o f m onthly d ata.

Page 3

F E D E R A L R E S E R V E BA N K OF ST. LO U IS

MAY 1973

E m p lo ym en t

G e n e ra l Price In d e x *
R a tio Sc ala

R a tio Sc a la

1958=100
------------,170

195 8=100
1 7 0 1-----------

1970

1971

1972

1973

Source: U.S. Deportment of Commerce
* A s used in N a tio na l Income Accounts.
Percentages ore annual rates of change for pc
Latest d ata plotted: 1st quarter prelim inary

The increase of prices began to accelerate late last
year. For example, from October to March this year,
wholesale prices of farm products and processed foods
and feeds increased at an exceptionally rapid 51 per­
cent annual rate. To a significant extent, this jump
was related to an unusual supply situation, and may
be partially reversed at a later time.1 It also may be
a reflection of an excessive total demand that price
controls on other goods in 1972 diverted to food
products.
In the first eight months of last year, consumer
prices rose at a 3.2 percent annual rate. From August
to December, these prices rose at a 3.8 percent rate.
From December 1972 to March 1973 this year con­
sumer prices rose at an even faster 8.8 percent rate.
The most recent jump probably will not be sustained,
however, since it reflects both an unusual agricultural
situation and some catch-up price increases following
the termination of Phase II of the price-wage control
program.

Employment
Employment has been rising rapidly in response to
the recent increases in demand for goods and services.
From the end of 1971 until March 1973, total employ­
ment rose at a 3.8 percent annual rate. Population of
working force age is estimated to have risen at about
a 2 percent rate in the same period. In 1971 employ­
ment rose 2.1 percent, and the trend growth since
1952 has been at a 1.5 percent rate.
'See “Food and Agriculture in 1973”, pp. 11-16 of this Review.

Page 4


Source: U.S. Departm ent of L ab or
Percentages ore annual rotes of c h a n g e for p eriod s indicated.
Latest data plotted: April prelim inary

Although employment is now at a record level and
rising at a rapid pace, there remains a significant
number of people who report that they are seeking
but are unable to find jobs. In recent months unem­
ployment has been averaging about 5 percent of the
labor force, down from the 6 percent level of 1971 and
early 1972, but substantially higher than the 4 percent
or less that was observed in the late 1960s.
Given the current state of the arts, widespread dis­
agreement would be expected as to the minimum sus­
tainable level of unemployment which is consistent
with relatively stable prices. For that matter, any such
minimum is likely to change over time as the com­
position of the labor force, as the pattern of produc­
tion, or the structural obstacles to employment change.
In only six of the fifteen years since 1957 did un­
employment average less than 5.2 percent; these were
the years 1965 through 1970. During this six-year
span, unemployment averaged about 4 percent. In
this period the increase in consumer prices accelerated
from 1.2 percent in 1964 to 5.5 percent in 1970. In
another six of the years since 1957, unemployment
was between 5.2 and 5.7 percent of the labor force
(1959, 1960, 1962, 1963, 1964, and 1972). On average,
during these six years the rate of increase in consumer
prices remained virtually unchanged. In the remain­
ing three years, 1958, 1961, and 1971, unemployment
was 5.9 percent or higher, and in each case the rate
of inflation declined.
The current level of unemployment probably re­
flects a normal turnover, as businesses adapt to

F E D E R A L R E S E R V E BA N K OF ST. LO U IS

MAY 1973

U n e m p lo y m e n t Rate
P e rc M t

P e rc M t

S e a son ally Adjusted

6

5

^ 5 .0

V
\

4

^S/
3

3

0
1965

1966

1967

1968

1969

1970

1971

1972

1973

Source: U.S. Departm ent of L abor
Latest d ata plotted: A p ril

changing consumer demands, as new workers enter
the labor market, and as others search for better job
opportunities. Latest data indicate that 45 percent of
those unemployed had been seeking work for four
weeks or less and about 76 percent had been seeking
work for less than three months. Also, at any one time
there are some highly productive workers who are
voluntarily unemployed while searching for better op­
portunities. This is probably explained by recognizing
that one can usually engage in more intensive search
for a job when not burdened by current employment
responsibilities. In addition, search time has probably
been extended by unemployment benefits2 and, for
many, by the fact that other members in the house­
hold are working.
Demographic changes in the labor force seem to
have been operating in recent years in such a way as
to raise the minimum attainable level of unemploy­
ment. Since 1965 participation of women (16 years of
age and older) in the labor force has risen from 39
percent to about 44 percent, while participation of
men of the same ages has declined from about 82
percent to 79 percent. Since unemployment among
women usually has been about 1.7 percentage points
higher than for men since 1965, this shift in composi­
tion of the labor force probably has tended to raise
the minimum level of unemployment attainable with­
out intensifying inflation. Also, since 1965, the propor­
tion of teenagers in the labor force, where unemploy­
2In a recent United States Department of Agriculture publica­
tion, it was noted that “A Tennessee father who is eligible for
food stamps and the unemployment insurance maximum gains
only $4 a week by taking a part-time job paying $75 a week.
In New lersey the job must pay over $100 a week before a
similar man receiving unemployment benefits and food stamps
gains anything at all by working.” [Alair A. Townsend, “Na­
tional Issues in Welfare Reform,” Outlook 73, U.S.D.A.],



ment rates are also relatively high, has been growing
substantially.
This shift in the structure of the labor force reflects,
in part, the short-run effect of expectations of in­
creased prices on the supply of labor. Families com­
mitted to a stream of payments, such as for prior pur­
chases of durables, or families which have become
accustomed to a given stream of income, would be
expected to attempt to maintain their real income
through wage increases or more intensive employ­
ment. The latter is achieved by moonlighting and
having additional members of the family holding jobs.

THE IMPLICATIONS FOR FUTURE
ACTIVITY
The general pattern of economic activity in 1971
and 1972 was one of increasing production and em­
ployment, and deceleration in the rate of inflation.
However, the rate of unemployment, while declining
over the period, remained substantially higher than
that experienced in the late 1960s. Similarly, the rate
of inflation in late 1972 was just slightly more than
half of that realized in 1969, but still above the less
than 2 percent average rate of inflation during the
early to mid-1960s. This slow adjustment in both in­
flation and unemployment is evidence bearing on the
strength of inflationary pressures which have been al­
lowed to develop in the economy over the last half of
the 1960s.
Inflation, in terms of a persistent rise in the average
level of prices, is fundamentally a problem of exces­
sive aggregate demand. In a growing economy, infla­
tion results from a continuing stimulus to demand
sufficient to outstrip the growth of production flowing
from improved technology, increased productivity,
and expansion of the stock of factors of production.
This does not imply, however, that an immediate end
to inflation can be secured by a restriction of aggre­
gate demand. The longer an inflation is allowed to
persist and the more severe it becomes, the more diffi­
cult it is to eliminate. The experience since 1970 re­
flects this unfortunate fact of life.
Economic activity is conducted on the best estimates
by economic units of current and future market con­
ditions. During a period of inflation, economic be­
havior becomes progressively more responsive to ex­
pectations of further inflation and less responsive to
current conditions. Contract obligations are made, long
lead-time projects are undertaken, and resources are
allocated on the basis of expected future inflation.
Once committed, economic units would be expected
Page 5

F E D E R A L R E S E R V E BA N K OF ST. LO U IS

to resist the wealth losses which would result from an
unexpected decline in the rate of inflation. Also, given
the experience of the period since 1965, economic
units probably now respond more quickly to protect
themselves from rising prices.
If the growth of aggregate demand were to slow
abruptly, then further increases in inflationary pres­
sures might be avoided, at least in the longer run.
However, experience has shown that sharp cutbacks in
demand have their initial effects on production and
employment. Some reduction in the rate of growth of
production is necessary, of course, as the economy
approaches capacity. But an abrupt decline in the


Page 6


MAY 1973

growth rate of demand and real output during an
adjustment period would not seem to be desirable.
If the reduction in the rate of increase of aggregate
demand were gradual, the adverse effects on produc­
tion might be avoided, or at least moderated greatly.
But a gradual slowing which occurred only after pro­
duction reached full capacity would probably be ac­
companied by a substantial build-up of inflationary
pressures over the transition period. Later, then, the
economy would be faced with the dilemma of either
accepting the higher rate of inflation or enduring
another period of sluggish real growth as expectations
of inflation are reduced.

The Usefulness of Applied Econometrics
to the Policymaker
An Address by DARRYL R. FRANCIS, President, Federal Reserve Bank of St. Louis,
at the National Association of Business Economists Seminar,
Chicago, Illinois, April 4, 1973

I AM D ELIG H TED with the invitation to be with
you today and have this opportunity to present a few
of my views regarding the role of applied econo­
metrics to the policymaker.
Since I am not a builder of econometric models or
a practicing econometrician or statistician, I shall speak
today as a consumer of the results of econometric
models. In broad terms I shall discuss what I expect
from my research staff and how I fold the products of
their labors into my policy recommendations.
Policymakers’ stabilization actions are arrived at
through their judgment about the general course of
economic activity and the effectiveness of various
tools available to them. All policymakers have some
view of how the economy operates and how their
actions affect the economy. This concept or hypothesis
is usually based on years of experience and generally
is not formulated as rigorously as an econometric
model.
I believe that the concepts policymakers form about
the operation of the economy should be constantly
subjected to rigorous scientific analysis. Econometric
models provide a valuable means of formulating and
testing our hypotheses about the economy which can
then be subjected to statistical analysis. In other
words, we can determine whether our beliefs hold
water or have big holes in them.
Before getting into specifics, let me make a few
general remarks about the context within which I see
a role for scientific research. Most of what has been
done by our staff over the years has begun with the
formulation of testable, and therefore deniable, state­
ments or hypotheses. Specifically, we frequently be­



gin merely with the statement of a policymaker to
the effect that if a specific event should occur, then
certain subsequent events will occur. We then seek to
formulate such a statement into a hypothesis in such
a way that it is not a truism. To do so, we state the
conditions which would be acceptable as a denial or
rejection of the hypothesis.
Let me illustrate the importance of this by doing
the opposite. Suppose someone makes a statement
such as “More rainfall may or may not result in a
larger corn crop.” That statement is empty of content
since there is no event which would falsify it. In a
nutshell, to engage in worthwhile research, we must
be willing to be wrong. This has been the underlying
philosophy of our research efforts. We seek to pursue
our theoretical formulation and empirical testing in
a professional manner, and then to present our results
for all to examine. If subsequent events should prove
us wrong, then we will accept it. In this manner
economic knowledge is advanced.
As a Federal Reserve policymaker I must live in
the real world. Therefore, advice from my staff that I
should support a policy that would shift the LM curve
is of very little use to me. As a member of the Fed­
eral Open Market Committee, I know that the ac­
tions I can vote for are changes in Federal Reserve
holdings of Government securities. As President of a
Federal Reserve Bank, I can recommend to our Board
of Directors that they should submit a change in our
Banks’ discount rate. I cannot recommend to the
Open Market Committee that the LM curve should
be shifted one way or another. I can only recommend
actions in terms of the instruments at hand. The
justification for my position must be couched in terms
of the probable effects on prices and employment.
Page 7

F E D E R A L R E S E R V E B A N K OF ST. LO U IS

In recent years, especially with the advent of com­
puters, there has been a great surge in the amount
of mathematics and statistics used by economists. Al­
though the mathematical trappings of economics may
not seem too impressive to trained mathematicians, to
most policymakers who have only a limited back­
ground in math, they pose a formidable barrier to
understanding how economists derive their results.
The bewildering struggles that occur between model
builders over specification errors, structural versus
reduced-form models, recursive versus non-recursive
systems, etc., are meaningless to most policymakers.
This is not meant to deny the usefulness of math
and statistics. These are very powerful tools, and
their use has helped to advance knowledge in many
fields of science. However, math is not an empirical
science. When it comes down to the time of making
a policy recommendation, I must still have a concrete
interpretation in terms of open market operations.
Also, beyond being told what to expect from a given
policy action, I want to have some understanding of
how the results are obtained.
The type of economic models that policymakers use
depends largely upon the goals of their business. For
example, the goal of General Motors is to produce and
sell automobiles in order to maximize the net wealth
of their stockholders. Therefore, GM policymakers
would be interested in understanding the factors in­
fluencing the demand for autos and being able to
forecast such demand.
The goal of the Federal Reserve, at least as I view
it, is to promote high-employment growth without
inflation. As a monetary policymaker, I am interested
in what the Fed can do to achieve these goals. There­
fore, I have directed our research staff to investigate
the process by which Federal Reserve actions influ­
ence economic activity.
First, I wanted to determine what measure of Fed­
eral Reserve actions was most closely related to ag­
gregate economic activity. Through extensive research
we have concluded that changes in the money stock
provide a highly reliable means of gauging the effect
of monetary actions on total spending. However, rec­
ognition of this fact alone was only half the battle.
To be at all useful in policy recommendations, it was
necessary to determine whether, with its available
policy instruments, the Federal Reserve could control
the growth rate of money. Study of other economists’
work, as well as our own investigative efforts, have
proved conclusively that the money stock can be con­
trolled with a relatively high degree of accuracy.

Page 8


MAY 1973

I think it is important at this point to make a dis­
tinction between monetary actions and monetary
policy. For my purposes I am not solely interested in
a measure of the intentions of policymakers. I am
primarily interested in the results of their actions. If
the effect of monetary actions is to accelerate money
stock growth and hence accelerate inflation, that is of
interest to me even if the intent of policy was to keep
interest rates from rising.
If his research is to be of use to a policymaker, an
economist must be able to tell me the results to be
expected from a particular course of action. For ex­
ample, if the Open Market Committee takes some
action, such as directing the Trading Desk at the
New York Federal Reserve Bank to slow money stock
growth, I would like to know what this means in
terms of the growth of total spending, output, and
prices. There are two extreme situations which are
not very useful to policymakers. One involves magni­
tudes which they control absolutely, but which have
no effect on, or any relationship to, an ultimate policy
objective. The other involves magnitudes which seem
to be good causal predictors, but which are completely
outside the control of the policymakers.
An economist must state his recommendations in a
form that has empirical content. I am not primarily
interested in statements that express relationships in
abstract terms. I want to know what operations to
direct the Desk to perform and how and when the
performance of these operations will affect the prices
people pay for goods and services and the number
of people employed.
Therefore, it is not enough for my research staff to
tell me that the Fed can control the money stock. As
a member of the Open Market Committee, I know
the Federal Reserve buys and sells Government se­
curities; it does not fly a blimp across the land dump­
ing out money. The assertion “the Fed can control
the money stock” must be given empirical content in
terms of what the Fed can directly control. The result
of this demand for an operational procedure has led
us to the use of the monetary base concept and the
development of a procedure for determining the
effects of a growth rate of base on growth of the
money stock.
Here, I feel it necessary to say that I think it
should be required of others who recommend that the
Federal Reserve control different variables, such as
interest rates, that they also provide policymakers
with an operational means of achieving this control.
It is wrong to accept at face value the statement the

F E D E R A L R E S E R V E B A N K OF ST. L O U IS

“Fed can control interest rates” without the cor­
responding explanation of how the Fed can do this,
and what the consequences would be of doing so.
As a policymaker, I am primarily concerned with
projection of where the ultimate goals are tending
and what will be the effect on these goals if, for in­
stance, the rate of growth of the money stock is
altered. Therefore, we build models to help us under­
stand the effect of growth of the money stock on
policy goals.
As an example of our attempts to use models to
understand the effects of monetary policy on the econ­
omy, I could mention the so-called “St. Louis Model.”
The original equation of this model was developed
to test competing conjectures about the relative
strengths of the growth of the money stock and fiscal
actions. How do monetary and fiscal policy actions
interact? Does money matter? Can the Fed continue
an expansionary policy and force fiscal policy to bear
the burden of restraint? As you can see, these are
questions of great importance to a policymaker.
Once the computers have stopped running and
my research staff has analyzed the results, I consider
these results in my policy recommendations, keeping
several points in mind. First, I am aware that no
model is the absolute truth. All models have had their
hours of glory in addition to their periods that their
creators would prefer not to mention. Second, when
attempting to see into the future, it is useful to com­
pare the results of more than one model. When the
results diverge substantially, this is frequently of more
value than when all models give pretty much the
same results. A divergence forces us to examine the
reasons for the discrepancies and carefully think about
the implications of the causes of these differences.
Third, all the results of models must be examined to
see if they are consistent with our accumulated evi­
dence from history, theory, and practical experience.
My personal preference is for small models, rather
than large models. This stems partly from my view
that the Federal Reserve should be concerned with
the aggregate effects of policy, and should leave the
allocative effects to the operation of the market place.
Also, not being a practicing econometrician, I prefer
models whose operation I can understand. I am will­
ing to trade some so-called “structural richness,” much
of which refers to matters I do not consider to be the
proper concern of monetary policymakers, for an abil­
ity to understand the process by which the model
arrives at its results. I have never been willing to
simply accept the results of any model. As a policy­



MAY 1973

maker, I want to know as fully as possible the basis
for my policy recommendations.
In addition to forecasting, policymakers are also
interested in planning. Forecasts give us some idea of
where the economy is headed, given past policy ac­
tions. However, our job does not end with attempts
to analyze the effects of policy actions on the economy
and to forecast subsequent events. We must also en­
gage in planning. This involves determining desired
future values for prices and employment and deciding
how to achieve these goals. At the planning stage,
both understanding of the economic process and fore­
casting future developments must blend together.
When we seek to influence the course of prices and
employment, our research staff is required to use all
of its knowledge about forces influencing the economy
in order to monitor forecasts of the effects of changes
in policy.
These forecasts, upon which we depend in decid­
ing our course of action, involve some assessment of
the pattern of developments to be expected following
a certain action. Let me be more specific. It is not
sufficient for an economist to tell us that a slower
growth in money will eventually result in a slower
rate of price increase. As a policymaker, I would like
to have better information as to the specific open
market transactions that would achieve, with a high
probability, a desired growth of money. I am also
vitally concerned with the time distribution to be
expected with regard to changes in prices and output
for a given change in the rate of growth of money.
Then I want to know how some tangible results can
be expected with regard to prices and output, and
how the pattern will appear in the data subsequently
reported.
Economic research can never tell policymakers
what are “good” or “just” policy goals. However, by
giving the policymakers an indication of the expected
results of different policy actions, economic research
can provide a valuable service.
As much as politicians hate to admit it, we live in
a world of trade-offs. One of the gravest diseases
afflicting rational policymaking is the refusal to accept
the fact that we cannot always “have our cake and eat
it too.” I well remember a couple of years ago the
recommendation of the Joint Economic Committee of
Congress that called for the attainment of a 2 percent
rate of inflation and a 3 percent unemployment rate
in a short period of time. All accumulated economic
research indicated that these two goals were mutually
incompatible in the foreseeable future.
Page 9

F E D E R A L R E S E R V E B A N K OF ST. L O U IS

MAY 1973

Frequently in the past six years we at the Federal
Reserve have found ourselves perched on the horns
of a dilemma where failure to slow money growth
meant accelerating inflation, but slowing money
growth meant rising interest rates. Unfortunately,
rather than recognize the short-run trade-off implied
by economic research, we have ended up with both
accelerating inflation and higher interest rates, rather
than less inflation and lower interest rates which
longer-range policy planning could have provided.

Having received a copy of the rules of this game
the wizard began teaching it to his students, passing
those who learned it well, and failing those who did
not adequately master all the rules. The wizard main­
tained an active correspondence with wizards in other
kingdoms, gradually modifying the rules of this game.
For convenience, they referred to the game as chess,
although it was taken for granted that everyone knew
their game was not quite the same as the chess played
in the real world.

Monetary policy cannot “fine-tune” out all fluctua­
tions in economic activity. However, given the current
state of economic knowledge, monetary policy can
avoid inducing a high rate of inflation or a recession
in the economy. Thus, I would like policy to remain
neutral with regard to cyclical movements in economic
activity rather than run the risk of reinforcing them.
I believe econometric models have been an aid to
policymakers in outlining the available alternatives,
and, therefore, have added to rational policymaking.

One day the king summoned the wizard and asked
him to describe the method used to teach chess in
school. The king was naturally amazed to hear that,
in classroom chess, all pieces moved in straight lines
and the wizard used terms like “jumping men” and
“double jumping” which were Greek to the king; the
wizard never referred to things the king was familiar
with such as queens, rooks, bishops, pawns, and
knights.

I would like to conclude my remarks by liberally
paraphrasing from an article that appeared in the
Quarterly Journal o f Econom ics some years ago.°
It seems that in a certain kingdom there was a
school for the education of princes approaching man­
hood. Since the king and his court spent much of
their time playing chess, it was decided that the sub­
ject called “games” should be added to the curriculum
of the school. A wizard of the school was assigned
to develop the course.
Since the wizard had never played chess, he cor­
responded with wizards in other kingdoms who told
him that the main concern was that the course in
“games” should be rigorous and intellectually chal­
lenging. Long ago the wizards concluded that chess,
as actually played, was so complicated it was impos­
sible to develop the principles and rules necessary to
teach it in the classroom. Therefore, they introduced
a number of simplifying assumptions which tidied-up
the game and made it much easier to teach and give
exams.
‘ Permission to exerpt passages was granted in April 1973. The
original article appeared in the May 1965 Quarterly Journal
o f Econom ics, pp. 209-211.


Page 10


Somewhat puzzled, the king asked the wizard if
he had ever observed chess being played in the real
world. The wizard replied, “no, but I do carry on
correspondence with other wizards. This is better
since everyone knows wizards are smarter than chess
players.”
Then the king asked “After finishing your course,
are the princes better chess players because of what
they learned in your class?”
The wizard replied, “No offense, sir, but we wizards
view the purpose of our courses as being to teach the
princes to think, not to prepare them for a mere
vocation.”
The moral of this little tale for the economics pro­
fession is: “An education in checkers does not prepare
one for a life of chess.”
The moral for the businessman is: “A consultant
who wants to play his own game, rather than yours,
is worthless.”
Like the king in the fable, I too want to be a better
chess player. However, I do not just want to learn
the abstract rules of the game —I must play in the
real world.

Food and Agriculture in 1973
by CLIFTON B. LUTTRELL

R
EPRESENTATIVES of the U.S. Department of
Agriculture have predicted higher food and farm com­
modity prices for this year and a record realized net
farm income of $21 billion. The volume of food and
farm products is expected to increase somewhat, but
demand, both foreign and domestic, is expected to
rise even faster, resulting in substantially higher
prices. This article summarizes reports given at the
1973 National Agriculture Outlook Conference held
in February and in later Department of Agriculture
releases, and discusses some of the basic forces under­
lying the sharp food price increases in late 1972 and
early 1973.

OUTLOOK FOR FOOD
Prices and Expenditures
Retail food prices are predicted to average signifi­
cantly higher this year than in 1972. Most of the
average year-to-year increase may have already oc­
curred, however, as food prices have increased sharply
in recent months and farm commodity prices have
apparently turned down following a steep six-month
upswing ending in March. The seasonally adjusted
average price of food for home use rose 9.5 percent
from October 1972 to March this year. Relatively
stable prices, however, are expected to prevail
throughout the rest of the year.
While average food prices may not change much
during the rest of the year, prices of a number of food
items are expected to decline from their current levels.
Poultry and egg prices are expected to decline some­
what in the spring months, and pork prices are ex­
pected to average lower in the second half of the year
than in the first half. Somewhat lower prices are also
predicted for fresh fruit and vegetables as the 1973
crop is marketed.
An expected sharp increase in crop production this
year will probably not have much immediate impact
on the prices of meat and other animal products. A
larger feed crop and the elimination of export subsidies
will result in lower feed prices, thus providing greater
incentive for livestock feeding. In the long run, farmers
and ranchers will expand their herds and flocks and



produce additional animals for slaughter, milk, and
eggs. In the short run, however, the number of
animals available for feeding is relatively fixed, and
only moderate increases in production of meat and
other products per animal are possible.
Food expenditures for home use are expected to
increase about 10 percent this year, following a 6
percent increase last year and a trend rate of 5 per­
cent from 1965 to 1972. Total disposable income, how­
ever, is expected to rise sharply, and food expenditures
as a percent of the total will probably be about the
same as a year ago and well below that of earlier
years.
Table I

FO O D EXPENDITURES A S A PERCENT OF
D ISPO SABLE PERSO NAL IN C O M E
Year

Percent

1950

2 2 .2 %

1 96 0

20.0

1965

18.1

1 97 0

16.6

1972

15.7

1973

15.5*

♦ P ro je cte d in F eb ru a ry on th e
cu rre n t levels o f fa rm p rices.

basis

of

som ew hat

low er

th an

S o u rc e : U .S . D ep a rtm en t o f A g ricu ltu re, U.S. F ood C onsum ption,
N ation al F ood S itu ation , and O utlook fo r F ood Prices.
C onsum ption an d E xp en d itu res ( 1 9 7 3 ).

Production and Consumption
The quantity of food available for domestic use this
year is expected to rise somewhat from the 1972 level
and new records in total and per capita consumption
are likely. Per capita consumption of red meat last
year totaled 188 pounds, nearly two percent below the
1971 level. This decline reflected a sharp reduction in
pork consumption and a continued downtrend in veal
which was only partially offset by small increases in
beef, lamb, and mutton (Chart I). Despite the de­
cline, per capita red meat consumption was still
higher last year than in any other year except 1971.
Red meat consumption, while below year-ago levels
in the first quarter, is expected to total 2 or 3 pounds
per person more this year than in 1972, with beef
accounting for most of the increase. Production is exPage 11

F E D E R A L R E S E R V E B A N K OF ST. LO U IS

MAY 1973

Chart II

C h a rt I

FARM INCOME COMPONENTS

MEAT CONSUMPTION PER PERSON

$ BIL.

4ECARCAS5 WEIGHT BASIS.
U.S. DEPARTMENT OF AGRICULTURE

1965

'69

'73

0

1965

'69

'73

U.S. DEPARTMENT OF AGRICULTURE

pected to rise moderately. The uptrend has appar­
ently begun and is expected to continue through 1973.
Meat imports may also rise moderately with the re­
moval of most import restraints last year.
Per capita output of poultry is expected to increase
as the year progresses, and production of fish and
vegetable oils may average somewhat higher than last
year. Production of dairy products may be down
slightly, however, from the 1972 level, and egg pro­
duction will likely be down for the second consecu­
tive year. The quantity of fresh fruit and vegetables
produced in late 1972 and early 1973 was down from
year-earlier levels as a result of unfavorable growing
conditions for grapes, pears, tomatoes, and sweet corn.
However, as the year progresses the quantity available
for consumption will be increasingly determined by
1973 crops which, with normal growing conditions,
will likely be larger than a year ago.

The volume of livestock and livestock products
marketed this year may rise slightly while prices re­
ceived for these products are expected to average
significantly higher than last year. Crop production
controls have been relaxed and the volume of crops
marketed is expected to rise sharply. With rising de­
mand for crops both here and abroad, crop prices
may still average significantly higher than in 1972.
Table II

FARM IN C O M E
(Billions)

Cash

Receipts

Farmers are expected to realize about $21 billion
net income from farming this year, almost 10 percent
above that realized in 1972, and far above that for any
other year (Chart II ). The prospective net income
of $7,500 per farm is about $700 above the 1972 level.
Total farm production is expected to be up and farm
commodity prices to average at least 5 percent higher
than last year (Charts III and IV ). Realized gross
income is projected to rise 11 percent to $74 billion
(Table II). Cash receipts from farm commodity sales
are expected to total more than $67 billion, about 15
percent above the 1972 level, but direct Government
payments are expected to decline about $1 billion
from last year as a result of reduced payments under
the feed grain program. A sharp increase in produc­
tion expenses is anticipated, however, which will par­
tially offset the realized gross income gain.

Page 12


1 97 0

1972

1973*

$ 39.3

$ 50.5

$ 58.5

$ 67.3

Government Payments and
Nonm onetary Income
Realized G ross Income
Production Expenses
Realized Net Income

OUTLOOK FOR AGRICULTURE

1965

5.6

7.4

7 .9

6.7

$ 44.9

$ 57.9

$ 66.4

$ 74.0

30.9

41.1

47.2

53.0

$ 14.0

$ 16.8

$ 19.2

$ 21.0

$ 4 ,1 9 0

$ 5 ,7 5 7

$ 6 ,8 0 0

$ 7 ,5 0 0

Net Income Per Farm
(Dollars)
• Projected
S o u rc e : U .S . D ep a rtm en t o f A g ricu ltu re, Farm

Income Situation.

Livestock
Livestock and livestock product sales are expected
to total $5 billion more this year than in 1972. Fanners
are expected to market a few more cattle and about
the same number of hogs at higher prices. Output of
dairy products may be down slightly, but the decline
will be more than offset by higher prices resulting in
somewhat higher gross receipts for dairy farmers.
Broiler chick replacements in recent months have
been lower than a year earlier, and broiler production
will be somewhat less during the spring months.
Production is expected to rise to year-earlier levels
during the summer, and prices for 1973 will average

MAY 1973

F E D E R A L R E S E R V E BA N K OF ST. LO U IS

Chart III

C h a r t IV

PRICES RECEIVED BY FARMERS

CROP AND LIVESTOCK PRODUCTION

% Of 1967

50

'54

'58

'62

'66

'70

'74
APRELIMIMARr.

U.S. DEPARTMENT OF AGRICULTURE

somewhat higher than last year. Egg production is
predicted to be moderately less than a year ago as a
result of a substantial decline in the laying flock last
year. The size of the laying flock is expected to in­
crease as the year progresses, and egg production to
approach 1972 levels near the end of the year. Egg
prices for 1973 are expected to average well above
year-ago levels, and cash receipts from egg sales will
be somewhat larger.

Crops

U.S. DEPARTMENT OF AGRICULTURE

Government stocks of feed grains are almost ex­
hausted. Domestic use this year is expected to total
177 million tons, up 7 percent from a year ago and
exports will be up about 22 percent to 33 million tons.
Reduced grain production in the Soviet Union,
Mexico, India, and Mainland China and sustained
growth of demand in Japan and Western Europe ac­
count for most of the increased exports. Prices of feed
grains have risen sharply since October and are ex­
pected to remain well above 1972 levels during the
current marketing year.

Crop receipts are forecast at almost $4 billion
higher than a year ago, with both prices and volume
of marketings up significantly. Production controls
have been relaxed and with the incentive provided
by higher prices, farmers have indicated that they
intend to plant 8 percent more acres to major crops.
Major increases in production are in prospect for feed
grain, food grain, and soybeans.1

Food grain acreage is expected to increase about 6
percent to 60.2 million acres this year. Wheat plant­
ings, which account for most of the food grains, are
expected to total 58.2 million acres. If normal weather
conditions prevail, production of wheat is expected
to exceed the 1,545 million bushels last year by about
12 percent.

On March 1 farmers indicated plans for planting
6.5 million more acres of feed grain this year than a
year ago, an increase of 6 percent. The quantity of
feed grain available in the current marketing year is
somewhat greater than a year ago despite the smaller
1972 crop.2 The 1972 crop plus carryover stocks at
the beginning of last years harvest season totaled
246.4 million tons — 5 million tons above the year-ago
level. However, domestic and foreign usage of U.S.
feed grain is expected to total 210 million tons — 17
million more than a year ago — and carryover into
next year may be down to about 36 million tons —
10 million less than a year ago.

Production plus carryover stocks of wheat in 1972
totaled 2,409 million bushels, the largest quantity
available for utilization in any marketing year since
1962-63. Utilization, however, appears headed for a
record 1,968 million bushels, 23 percent above the
previous peak, as a result of a sharp increase in export
demand. Exports are predicted to total 1,150 million
bushels, a third more than the previous record. Larger
sales than previously have been made to those nations
which regularly import U.S. wheat. In addition, the
USSR has purchased about 400 million bushels, and
some purchases have been made this year by the
People’s Republic of China. Nearly all the Govern­
ment-held inventory of wheat may be exhausted by
the close of the current marketing season on July 1.

'Feed grains include com, grain sorghum, oats, and barley.
Food grains include wheat and rice.
2The current marketing year for each crop began with the
harvest season for the 1972 crop. For example, the current
marketing year for corn began October 1, 1972.



The rise in wheat prices during the past marketing
year was the sharpest on record — from $1.32 per
bushel last July to $2.38 in January. Prices had de­
Page 13

F E D E R A L R E S E R V E BA N K OF ST. LO U IS

clined somewhat in April and some further decline is
expected as the harvesting season approaches, but
prices will probably remain 40 to 50 cents above the
Government price support level of $1.25 per bushel.
The rice acreage allotment has been raised 10 per­
cent this year in anticipation of strong world demand,
and on March 1 growers indicated plans for an equal
increase in acreage seeded. Rice utilization is ex­
pected to exceed the 1972 crop of 85.2 million cwt.,
resulting in an August 1, 1973 carryover well below
the levels of recent years. Prices for the season are
likely to average more than a dollar above the loan
rate of $5.27 per cwt.
Soybean plantings, on the basis of farmers’ indicated
plans on March 1, will exceed the 1972 acreage by
14 percent. With normal yields, production will ex­
ceed 1.5 billion bushels, up 17 percent from a year
ago. The 1972 crop plus carryover stocks totaled 1.35
billion bushels, 6 percent above the year-earlier total
despite some weather damage to the crop during
harvest season. However, substantially higher usage is
forecast for this year and carryover stocks this fall may
not exceed 60 million bushels. Domestic crushings of
soybeans are forecast to increase about 4 percent from
last year to 750 million bushels, and exports are fore­
cast to rise more than 14 percent to 475 million bushels.
Chief factors contributing to the sharp increase in
soybean exports are a world shortage of high-protein
feeds stemming from reduced Peruvian fish meal
production and a general expansion of livestock feed­
ing in Western Europe, the Soviet Union, and Japan.
The output of animal products is rising throughout the
world and soybean meal is a leading source of protein
for animal feed. Prices of soybeans have advanced
sharply in recent months —from $3.30 per bushel in
October to about $6.00 in mid-April — and the price
paid farmers for the 1972 crop may average about $4
per bushel,-$1 per bushel higher than for the 1971
crop.
Tobacco production is forecast at 8 percent above
year-earlier levels. Surplus stocks of flue-cured tobacco
in the current marketing year have been reduced, and
basic marketing quotas for the 1973 crop have been
increased. The burley tobacco stocks, however, are up
somewhat and the marketing quotas are slightly less
than last year. Government price supports, which
largely determine the prices received by farmers, will
be up 5.3 percent, and gross returns to farmers should
be significantly higher than a year ago.
Cotton production this year is projected to be some­
what less than the relatively large 13.6 million bale

Page 14


MAY 1973

crop of 1972.3 The national base acreage allotment
for 1973 was reduced 13 percent, but farmers in early
March indicated plans to plant 13.1 million acres,
somewhat more than the allotment, and only 7 per­
cent less than in 1972. Production is expected to de­
cline to about 12.2 million bales, 11 percent less than
a year earlier. The large 1972 crop boosted cotton in­
ventories, and the carryover on August 1 this year may
total about 4.75 million bales, up from last year’s 20
year low of 3.4 million. Exports in the current mar­
keting year are expected to total about 4.5 million
bales, up from 3.3 million last year, but domestic mill
consumption may decline about 5 percent to 7.8 mil­
lion bales, the smallest since 1948-49. The use of manmade fibers continues to expand both here and abroad
at the expense of cotton. The relative proportions of
cotton and man-made fibers in total fiber use in the
U.S. have reversed during the past twelve years. Use
of man-made fibers rose from less than one-third the
total in 1960 to almost two-thirds the total in 1972,
while use of cotton in this period declined from al­
most two-thirds to one-thitd of the total. Cotton prices
have increased sharply since last October, but in midApril they were still below year-ago levels.

BASIC SUPPLY AND DEMAND FORCES
From October 1972 to March 1973 wholesale farm
commodity prices and retail prices of food used at
home rose at annual rates of 82 and 24 percent, re­
spectively.4 In comparison, these prices rose only 2.8
and 2.6 percent per year, respectively, from 1955 to
March 1973. Furthermore, since 1955 all consumer ex­
penditure items less food have increased at a 2.7 per­
cent annual rate. Of the major consumer expenditure
groups, which include food, housing, apparel and up­
keep, transportation, and health and recreation, only
transportation and apparel and upkeep have
increased at a slower rate than food during this period
(Table III). Only since 1970 have food prices in­
creased faster than the other categories, and a major
portion of this increase occurred during the past year.
Despite this slower trend growth rate in food prices,
the recent sharp increases have been accompanied by
protests, demonstrations, parades, and a national meat
boycott. Farmers, meat packers, wholesalers, and
supermarkets have all been blamed for the higher
food costs. In consequence, President Nixon in late
March imposed price ceilings on beef, pork, and lamb.
The ceilings were set at the highest price received for
3Bales of 480 pounds net weight.
4These rates do not reflect long-term trends because of the
volatile nature of farm commodity prices.

F E D E R A L R E S E R V E BA N K OF ST. LO U IS

MAY 1973

Additional factors contributing to the
food price increases were adverse weath­
PRICES OF F O O D A N D OTHER C O N S U M E R ITEMS
er conditions and the downswing
(A n n u al Rates of C han ge )
phase of the hog cycle. Unfavorable
A pparel &
Transpor­ Health &
All Items
autumn and winter weather contributed
Recreation
Upkeep
tation
Housing
Less Food
Food1
to somewhat smaller than anticipated
2 .9 %
3 .0 %
1 .9 %
1 .3 %
1 9 5 5 -1 9 6 0
2 .2 %
1 .3 %
1.4
1.9
0.9
1.0
1.3
1 9 6 0 -1 9 6 5
1.3
feed and soybean crops and a smaller
4.5
4.4
3.3
4.6
4.3
1 9 6 5 -1 9 7 0
3.6
quantity of fresh fruit than was pro­
3.4
2.4
2.5
3.2
3.6
5.7
1 9 7 0 -1 9 7 3 2
duced a year earlier. The hog production
3.1
2.5
2.2
2.7
2.7
2.6
1 9 5 5 -1 9 7 3 cycle was on the downswing last fall
‘ Food used a t home
in response to low profits in pork pro­
T h e 1973 d ata a re fo r M arch only.
duction in late 1970 and 1971. Pork
S o u rc e : U .S . D ep artm en t o f L ab or
production per capita declined about
at least 10 percent of the seller’s sales in the previous
12 percent from the third quarter of 1971 to the third
30 days. If the ceilings were below the long-run
quarter of 1972, a major factor in the 2 percent re­
equilibrium price they would reduce future output
duction in all livestock products.
and tend to widen the gap between the quantity of
At current price and output levels, however, the
meat supplied and the quantity demanded. The cur­
food
industry will increase its productive capacity.
rent ceilings, however, may not be so low as to reduce
Farmers
have already made plans for increased pro­
meat production. They are probably well above longduction.
Output
of farm products will tend to expand
run equilibrium prices, and at this level they probably
as
farmers
expand
crop acreage, breeding herds,
will not interfere with the incentive for increased
flocks,
and
other
inputs.
Prices of farm products de­
output.
clined somewhat from mid-March to mid-April after
Most of the recent increase in food and farm com­
rising at an annual rate of 54 percent during the
modity prices probably reflected short-run supply and
previous six months. They are expected to decline
demand forces in the food industry rather than general
further as larger quantities of farm products are mar­
inflation or other long-run factors. The wholesale price
keted late this year and in 1974.
index for industrial commodities rose at an annual rate
of 8.1 percent during the October-March period.
Food prices, however, are not likely to decline
much this year despite some possible decline in prices
In the short run food output is relatively fixed by
paid to fanners. It is questionable whether all the in­
the volume of crops both planted and in storage and
crease in farm commodity prices has as yet been
the number of animals on farms. Thus, random and
reflected in retail food prices. If not, some further
cyclical factors which cause abrupt changes in output
rises in retail food costs are in prospect as a result of
from planned levels or changes in demand may cause
the lagged effects of the farm commodity price in­
sharp changes in prices.
creases. There are also other factors which will tend to
The recent sharp increases in food prices can be
prevent a major reduction in food prices this year,
traced to a series of such factors which led to a re­
such as rising real income and population, and in­
duction from the trend growth rate in food output.
creased use of Government food stamps and other
Part of the increase can be attributed to an unex­
food subsidies. In addition, costs of domestic food
pected rise in export demand for livestock feed. Grain
production tend to rise during a period of general
production failures abroad and sharply reduced pro­
inflation. Furthermore, rising world demand for food
duction of high-protein Peruvian fish meal led to
and livestock feed is expected. These factors tending
unforeseen export demands for U.S. grains and protein
to increase food prices may offset, at least through
feed supplements. As a result of this increase in export
1973, most of the increased production stimulated by
demand, plus some growth in domestic demand, do­
the higher prices.5
mestic feed prices rose sharply. The average price of
If there is a sharp increase in crops produced and
purchased feed rose 31 percent from October 1972 to
sufficient
price incentive after the fall harvests for
March this year. Higher feed costs tended to reduce
farmers
to
expand livestock production, food prices
the incentive for feeding at existing prices; the supply
conditions for livestock products have changed such
5For a more thorough discussion of most of these factors, see
that at each price a smaller quantity would be pro­
Clifton B. Luttrell, “Meat Prices — Too High or About Right?,”
duced than heretofore.
this Review (October 1972).
Table III




Page 15

F E D E R A L R E S E R V E BA N K OF ST. LO U IS

may decline in 1974. Part of the upward pressure on
prices will be offset by the reduction of Government
restrictions on crop production, the relaxation of im­
port restrictions, the elimination of export subsidies,
technological change, and perhaps some decline in
foreign demand for domestic livestock feed.

SUMMARY
In summation, food supplies per capita are pro­
jected to be larger, and average food prices and ex­
penditures for food substantially higher this year than
a year ago. However, disposable personal income is
expected to rise sharply again this year, resulting in
consumers spending about the same percent of their
income on food.
Gross farm income is expected to be significantly
higher this year than a year ago, reflecting both in­
creased output and higher average prices for farm
products, but somewhat lower Government payments
to farmers. A sharp increase is predicted for farm
production expenses; however, total realized net in­
come is projected to be well above the year-ago level.
Furthermore, the total will be shared by fewer farm




MAY 1973

operators as some further decline in number of farms
is anticipated.
The sharp increase in food and farm product prices
during the late fall and winter months of 1972-73
largely reflected short-run supply and demand forces
such as the unfavorable harvesting season, a cyclical
downturn in hog production, and an unexpectedly
large increase in export demand for feed grain and
protein supplements. Farmers are responding to the
higher prices by planned increases in production. As
production of farm products and food rises, prices may
decline from current levels.
Food prices, however, are not likely to decline much
this year as a result of the lagged effects of the recent
sharp increases in farm commodity prices. In addi­
tion, rising population and incomes, Government food
subsidies, and general inflation will tend to increase
demand for food and prevent a major price decline
despite the somewhat higher production anticipated.
Food prices are expected to level off in the late spring
and remain fairly stable for the rest of the year and if
larger crops this fall result in lower feed prices and
further expansion of livestock production, some de­
cline in food prices from current levels is likely next
year.

Meat Prices
The price of food remains a topic of much concern to consumers, Government officials, and
the food industry. In the past six months fo o d prices have increased at an exceptional 20 per­
cent annual rate. Since m eat purchases represent a substantial portion of consumer expenditures
on food, it seem s reasonable that m eat price increases would receive m ore attention than price
increases for other items. The persistence o f this situation has prom pted publication o f the
following abridged and updated version of an article which appeared in the O ctober 1972
issue of this R e v i e w .

One can only distribute and consume what has been
produced, this is an elementary truth.1

The sharp increases in retail meat prices in recent
months have been the subject of much discussion. The
increases have had a major impact on total consumer
outlays since meat expenditures account for about onethird of the average family food budget. Reflecting
their disappointment at these higher costs, some peo­
ple have accused farmers, meat packers, and grocery
stores of “gouging consumers” by forcing meat prices
up. These views are generally stated without a full
understanding of the underlying economic processes
involved in price determination.
This note presents an economic analysis of the
forces which have led to meat price increases. The
analysis emphasizes the function of the market system
in pricing meat, in allocating meat products to con­
sumers, and in allocating resources to meat production.

ECONOMIC ANALYSIS OF PRICE
DETERMINATION
An economic approach to determining prices of
meat or any other commodity holds that changes in
meat prices at grocery stores result from a series of
market factors rather than arbitrary decisions by farm­
ers, meat packers, wholesalers, and retailers. Rehind
retail price increases is often found greater consumer
demand as indicated by a rising volume of sales.
When the demand for a commodity increases, the
first change one typically observes is a higher sales
volume which results initially in a reduction of in­
ventories. In order to restore depleted inventories re11,eonid I. Brezhnev, First Secretary of the Soviet Communist
Party ( New York Times, May 29, 1971).



Table 1

Estimated M eat Expenditures as Percent
of Total Consumer Outlays
(Dollar Am ounts in Billions)
Total Personal
Consum ption
Expenditures

Total Meat
Expenditures

M eat as
Percent
of Total

195 0

$ 1 9 1 .0

$14 .2

1955

254.4

16.4

6.4

1 96 0

325.2

6.2

1965

432 .8

20.0
24.1

5.6

1970

616.8

35.0

5.7

1971

66 4 .9

36.5

5.5

1972

72 1 .0

43.3

6.0

7 .4 %

S o u rc e : Calculated fro m U .S . D ep a rtm en t o f A g ricu ltu re and U .S .
D ep a rtm en t o f L a b o r data

tail grocers increase their meat orders from packers
hoping to continue selling a larger volume at the pre­
vailing price. Upon receiving increased orders for
meat the packers in turn increase their rate of meat
slaughter and seek to restore meat animal inventories
by additional purchases from farmers. Since the pre­
vailing price only provides sufficient incentive for pro­
ducing the current number of animals, additional
animals are not available for immediate delivery at
current prices. As packers compete among themselves
in an attempt to obtain more animals, they raise their
offering prices to farmers.2
In the short run the number of animals available for
marketing is relatively fixed. The number of animals
on farms cannot be increased rapidly and the increase
in meat production per animal is relatively limited.
2See Armen A. Alchian and William R. Allen, University
Economics, 3rd ed. (Belmont, California: Wadsworth Pub­
lishing Company, Inc., 1972), pp. 95-97.
Page 17

F E D E R A L R E S E R V E BA N K OF ST. LO U IS

MAY 1973

Table II

Importance of M eat in the Food-At-Hom e Budget
(Percent of Food-at-Hom e O utlays)
Red M eat
1 96 0

Poultry

Fish

Total

2 8 .3 %

4 .1 %

*2^9%

3 5 .2 %

1 96 5

27.8

4.1

2.9

34.7

1 97 0

31.1

4.3

3.3

38.7

1971

31.3

4.2

3.4

38.9

1 972

27.9

3.4

3.1

34.4

S o u rc e : Calculated from U .S . D ep artm en t o f A g ricu ltu re and U .S .
D ep artm en t o f L a b o r d ata

In other words, the supply of meat is “inelastic” with
respect to price in the short run; only a small percent
increase in quantity will be forthcoming with a rela­
tively large percent increase in price.
Over the longer run, however, the supply of meat
is more “elastic,” meaning that with each incremental
increase in price, a larger quantity will be offered than
in the short run. Given sufficient time, farmers and
ranchers find it profitable to expand their meat animal
breeding herds and produce additional animals for
slaughter. The fact that the long-run meat supply is
more elastic than the short-run supply means that a
given increase in demand for meat has a smaller im­
pact on prices after passage of some time. Neverthe­
less, any increase in the demand for meat involves a
rise in the price paid by consumers. The higher price
equates the larger amount demanded with the amount
supplied.
Conversely, declines in meat demand, or advance­
ments in production technology which tend to in­
crease supply, result in lower prices. More meat
animals are offered to packers and more meat to con­
sumers than can be sold at previous prices. Prices are
thus marked down by retail grocers until the quantity
of meat demanded by consumers equals the amount
supplied.

DEMAND FOR MEAT HAS INCREASED
Demand for meat has increased substantially in
recent years, as evidenced by the fact that consumers
have purchased larger quantities of meat at higher
prices. Factors contributing to the greater demand
include rising per capita incomes, increased food sub­
sidy programs, and a larger population.

Both Consumption and Prices Have Risen
During the period of rapid increase in average meat
prices from 1964 to 1972, total meat consumed rose
from 42 to 52 billion pounds. Per capita consumption
rose from 224 to 253 pounds. The rise in per capita

Page 18


consumption was at a faster rate during this period of
rapid price increase than during the previous 14 years
(1950-64) when prices were relatively stable.
The fact that meat consumption has increased re­
veals little about meat demand without information
on prices.3 Meat consumption, like consumption of
any other commodity or service, depends in part upon
its price. Given no change in the demand, a decline
in meat prices will induce consumers to purchase a
larger quantity. For example, a larger volume of meat
production caused by livestock cycles or by unusually
favorable weather conditions will increase the supply
and result in lower prices. The lower prices will induce
some consumers to purchase larger quantities of meat.
Conversely, a cyclical or seasonal decline in meat out­
put will cause an increase in meat prices, which will
in turn cause some consumers to substitute other types
of food for meat and reduce their meat purchases.
These short-run changes in supply can cause price
changes without a change in demand. Such short-run
changes in supply have no doubt been a factor in the
irregular upward course of meat prices since 1964.
However, consumers have purchased larger quantities
of meat at higher prices per pound indicating that
demand has increased.

Food Subsidies Have Increased
Larger Government issues of food stamps to the
lower income groups and increased donations of meat
products to schools, institutions, and low-income fami­
lies occurred during the recent upswing in meat prices.
Total issues of food stamps rose from $0.7 billion in
1969 to $3.6 billion in 1972. Federal outlays on the
school lunch program have more than tripled during
the last three years, rising from $227 million in 1969 to
$788 million in 1972. Food distributions to low-income
families, institutions, and others also have increased,
but at a lower rate than the school lunch programs.
Total Government outlays for the Federal food pro­
grams, including food stamps, food distribution, and
money donated for food purchases, rose from $1.2
billion in 1969 to $3.5 billion in 1972. In 1969 Govern­
ment outlays for these programs amounted to only 1.4
percent of the total costs of food used at home by all
consumers. By 1972 these outlays amounted to more
than 3.6 percent of total food-at-home costs.
3Economists explain a larger quantity of a good being pur­
chased in two different ways. One way is for the dem and
schedule to shift to the right, indicating a greater quantity
will be taken at each price. The other way is a m ovement
along a given dem and schedule, indicating that price
changes are the result of a shift in the supply schedule. The
latter means that larger quantities are purchased only at
low er prices. Both schedules may also shift simultaneously.

F E D E R A L R E S E R V E B A N K OF ST. L O U IS

MAY 1973

Price Trends - M e at, M e a t Anim als,
a n d A ll Consum er Items
Ratio Scale

Ratio Scale

Trends in Per C apita M e a t Consum ption
1950-54=100

1950-54=100

210

210

200

200

/

190

190

180

180

170

170

>

160

160

Poultry /
\ /

150

150

140

140
/N

130

/

130

/

120

100 v / A , .
T V

90

120

J
\j

110

ns

Total M eat,.
___
Red Meal

110

A

.

100

/V -

K —

90

80

80

70
1950

i

1954

i

i

i

i

i

1958

i

1962

i ..i. _ .... J , 1 1

1966

...........

70

1970

S o u r c e : U .S . D e p a rt m e n t o f A g ric u ltu re

y . In c lu d e s b e e f a n d ve a l, p o rk , l a m b a n d m u tton , p o u ltry , a n d fish.
[2 In c lu d e s b e e f cattle, h o g s , a n d sh e ep .
* 1 9 7 3 b a s e d o n a v e r a g e of first t w o m o n th s .

MEAT SUPPLY
Over the longer run, production technology and
imports have tended to increase the nations meat
supply and offset part of the impact on prices of the
rising demand for meat. As shown in Charts I and II,
meat production plus net imports have risen at a
sufficient rate to provide consumers with increasing
quantities at less than average price increases for
other consumer items. From 1950 to 1972, red meat
and poultry production combined rose from 25.9 to
48.1 billion pounds, a 3 percent annual rate of gain.
Production of red meat rose from 22.1 to 37 billion
pounds, an annual rate of 2.4 percent, while output
of chickens almost tripled. Meat imports in 1972 were
equivalent to 6 percent of domestic red meat produc­
tion, whereas imports were insignificant in 1950. Meat
import controls were relaxed last year, and if they are
not reimposed, rising meat production in other na­
tions, along with rising domestic meat production
efficiency, should have an even more favorable impact
on the nation’s meat supply in future years.
Between 1950 and 1972, when meat consumption
was increasing rapidly, prices of meat animals rose
1.7 percent per year, and red meat prices rose 2.1
percent per year. Broiler prices declined 1.6 percent
per year. In comparison, the consumer and general
price indexes rose at average annual rates of 2.7 and
2.9 percent, respectively.



CONCLUDING COMMENTS AND
SUMMARY
The data indicate that meat prices in recent years
have been determined largely by basic supply and
demand conditions. With the exception of the Govern­
ment crop control and price support programs and
import restrictions, the meat industry has generally
operated in a competitive, free enterprise atmosphere.
The meat industry meets a major competitive test
of easy entry and exit. The industry is not hampered
by rules and regulations such as chartering, licensing,
or long periods of apprenticeship. Virtually all are
free to enter all phases of meat production and dis­
tribution. It has numerous participants in all stages of
production and distribution. The efficient prosper and
the inefficient fail. This incentive has permitted the
price mechanism to bring into equality the quantity
of meat supplied and demanded at a relatively high
level of consumption per capita and at prices which
have risen only moderately compared with other con­
sumer items.
If people want more meat they will bid up the
price and the higher prices of meat will provide the
incentive for increased production. Productive re­
sources will flow freely to this sector when anticipated
returns are attractive. The higher meat prices in re­
cent years have been necessary to attract the addi­
tional resources used in producing the larger volume
of meat demanded by consumers. If prices had been
Page 19

set arbitrarily at a lower level, a smaller volume would
have been produced and some consumers would have
had less meat. Therefore, in the absence of a respon­
sive price system in which the quantity supplied and
the quantity demanded are equated, the available
quantity must be rationed among consumers by some
other means.
In summation, the fact that meat prices have in­
creased sharply in the past year, and have generally
risen since 1964, is not a sufficient reason for the belief
that the consumer is being taken advantage of or that
the meat industry is callous or inefficient. The meat
industry is reasonably competitive and takes advan­
tage of developing technology. Meat production has
increased at a high rate since the upward trend in




meat prices began in 1964. Consumers have demanded
a higher level of meat production per capita, and
have paid a higher price for the increased output.
The higher prices were necessary to provide incen­
tive for producers to supply the amount of meat de­
manded. Without the higher prices output would have
been less. Unforeseen events such as livestock cycles
and unusual weather conditions may cause livestock
and meat prices to fluctuate around their long-run
equilibrium levels. However, given the generally com­
petitive conditions in the industry, the market price
of meat is always near that level required to match
production with consumer demand. The recent price
increases were probably no exception to this general
rule.