The full text on this page is automatically extracted from the file linked above and may contain errors and inconsistencies.
MONG£HLGJr BU8INE88 FEDERAL REVIEW RES E R V E Vol. 41, No.6 BANK o F DALLAS June 1,1956 DALLAS, TEXAS STRUCTURAL CHANGES IN SOUTHWESTERN RETAIL TRADE The ultimate result of most business activity is the sale of goods and services to the customer. The growth or decline 'in retail sales and the efficiency of the distribution of goods to the final buyer are of the utmost importance in determining the level of operations of all industries. Consequently, the volume of retail sales is a prime measure of the state of the economy. Moreover, the basic trends in retail sales provide valuable information in analyzing the relative importance of regions and subregions within the Nation. Retail sales also reflect the changing pattern of consumer tastes and the trends in consumer goods marketing. Because of their importance, it is desirable to study the basic trends and changes in retail sales whenever accurate statistical data become available. At irregular intervals, the Bureau of the Census of the Department of Commerce makes a complete census of retail trade establishments in the United States. Such a census was taken in 1955 to report the level and characteristics of retail trade in the year 1954. The previous census reports on retail trade in 1948. The 1954 census results by state and county or parish have become available in recent months and provide the basic data from which a picture of the trend in retail trade since 1948 can he obtained. A comparison of these two census reports points out some of the major trends and indicates some of the more important reasons for the changes. The basic data to be analyzed are total sales, the number of establishments, the number of employees, and sales and establishments by types of stores. Before comparing the essential data in the 1948 and 1954 censuses, it is desirable to consider briefly the economic enMAJOR INDICATORS OF ECONOMIC ACTIVITY,1954 AND 1948 vironment within which each census was undertaken and to consider the degree to which the level of economic activity at that time affected the results of the census. In 1948 the economy was riding the crest of the immediate postwar boom. Income, employment, sales, and production were substantially above the levels of the previous year. In contrast, 1954 was a year of mild readjustment, characterized by recession, stability, and recovery . For the year as a whole, such measures as gross national product and employment declined moderately from the preceding year, while personal income continued to edge upward. This minor readjustment was the first reaction from the peak levels reached after the Korean War. The differences in economic condi· tions in the two census years may have had the effect of either holding down the size of gains in retail sales or accentuating Lhe size of decreases. The magnitnde and direction of changes in some of the major economic indicators between 1948 and 1954 are indicated in the accompanying table. Gross national product, personal income, employment, and - in fact - all the other major indicators except farm income showed substantial increases; farm income was about the same in the 2 years. Stated in terms of dollars, the measures were affected by substantial increases in prices. Wholesale prices rose from an average of 104.4 in 1948 to 110.3 in 1954 (1947·49 100), reflecting an increase of approximately 6 percent; consumer prices moved up from 102.8 to 114.8 for a gain of about 12 percent. These figures suggest that probably 10 percent or more of the gain in retail sales might be attributed to the increase in prices, rather than an increase in the physical volume of goods. = Trends in Total Retail Trade (Dollar amounts in billions) Change, 1954 from Economic indicator Tofal gross national product .••..• Total industrial production •.••..•• (Annual enrage index) Tala I new construction .....•.. • .. Employm ent • • • •• •• .••• • ••.•• • • Unemployment •••••••••••••••• • Total personal income ••••••.•••• Personal consumption expenditures. Realh:ed gross farm income •••••• 195' $360.5 125 1953 Change, 1948 from 1948 -$'.0 -9 $257.3 10' $27.8 $2.0 61,238.000 -975.000 3.230.000 1.628.000 $287.6 $1.4 $236.5 $5.9 $34.0 -$1.2 $17.9 59.378.000 2,064,000 $208.7 $177.6 $34.6 SOURCEI Joint Commlttee on the Economic Report. 1947 $25.1 4 $3.9 1,351,000 -78,000 $18.2 $12.6 S.6 During 1954, total retail sales in the Southwest (which includes the Eleventh District states of Arizona, Louisiana, New Mexico, Oklahoma, and Texas) amounted to $15,191,548,000, representing a rise of 39 percent over the five-state total in 1948. In the Nation, retail sales increased 32 percent to a 1954 total of $169,672,171,000. The difference in the rates of expansion follows closely the differential between the Southwest and the United States in income and population growth. There has been a marked shift of population This publication was digitized and made available by the Federal Reserve Bank of Dallas' Historical Library (FedHistory@dal.frb.org) 82 MONTHLY BUSINESS REVIEW RETAIL SALES, INCOME, AND POPULATION, 1954 AND 1948 Five Southwestern States RETAIL SALES {In tholl$onds of doHars} POPULATION lin thousands) 1954 982,660 $ 654,944 $ 1,468 $ 839 2,337,791 1,677,012 3,751 2,601 733,093 475,512 1,079 650 2,117,346 1,631,182 3,187 2,360 9,020,658 6,488,175 13,350 9,056 993 2,924 781 2,268 8,468 704 2,591 571 2,295 7,371 SOUTHWEST $15,191 ,548 $10,926,825 $22,835 $15,506 15,434 SOUTHWEST 1948 13,532 Area A~lzono •• ••• • $ louisiana ..•.• New MOllica.• Oklahoma ••• • Texas . •.. •.• • 1954 RETAIL SALES BY TYPE OF RETAILER INCO ME (In millions of dollars) 1948 1954 1948 - - -- SOURCES: Bureau of the Census and Cfnee of Business Economics, United Stal.s Deport· ment of Commerce. from rural to urban areas, with a consequent decline in the proportion of lower-income rural workers and a gain in higher· income urban residents. This movement also has oc· casioned a decline in the proportion of the population which obtains its food needs from self·sustaining farms. The rural· lo·urban population movement has been more intense in the Southwest than in the Nation. Moreover, as per capita income has risen in the Southwest, the area has become a better market for all types of consumer goods, In turn, this improved market has stimulated the establishment of distribution centers, which also have helped to promote growth, Consumer buying in the five southwestern states, individ· ually and collectively, and in the United States follows a very similar pattern. Three types of retail outlets - food, automotive, and general merchandise - accounted for more than 50 percent of total retail sales in both the Southwest and the United States in 1954, with the largest proportion of total sales uniformly accounted for by retail food estab· lishments. Sales at automotive establishments ranked a close second, while general merchandise sales were a poor third. Among the major types of retail establishments, the most notable sales gains between 1948 and 1954 were made by gasoline service stations, automotive establishments, and food establishments, in that order, However, before discussing the growth in sales at the var· ious types of retail establishments, it should be emphasized that the census surveys tabulate sales according to the nature of an outlet, not its product. Thus, general merchandise sales include sales of appliances, furniture, and apparel, even though there are separate groups of stores whose primary business is selling such products. Consequently, it is possible for the total sales of an individual product to rise sharply while the sales at that type of outlet may rise only slightly. In addition to the rural-to·urban population movement and sharp increases in both population and personal income, many other factors bave contributed to the strong increase in sales at retail food outlets. While the proportion of consumer income spent for strictly food items has remained virtually unchanged, there has been a major shift in the type of retail unit, reflecting changes in the kind of merchandise sold and the size of a store. In the past 6 years, retail food stores have greatly expanded their range of merchandise, with many now carrying household appliances and housewares, hard· ware, garden tools, toilet articles, drugs, and some dry goods. Most of the larger units have added frozen food and luxury food departments. These changes partly account for the better than average gain of 45 percent in sales of retail food stores and also provide a partial answer to the cause of the relatively poor showing of sales at appliance, drug, and hardware stores. However, there has been an additional shift in the type of merchandising at food establishments. This shift has been toward packaged, higher.priced food and away from the bulk sales of even a few years ago, It is not uncommon for today's housewife to buy frozen, canned, or packaged foods consisting of one or more products, and the only effort reo quired for preparation is heating and serving. These pack. aged foods generally are more expensive than the bulk foods and thus contribute to the rising dollar volume of retail food sales. There has also been a shift to the consmnption of the more expensive fresh foods and to prepared foods for the growing infant population. Finally, with the development of supermarkets and con· centrating suburban populations, the movement toward a larger·sized establishment has accentuated the trends toward greater merchandise coverage in a single establishment and higher sales per establishment. Sales in the automotive group - which includes dealers selling new and used automobiles, aircraft, motorboats, motorcycles, and automobile trailers - moved up 55 percent RETAIL SALES AT FOOD OUTlETS, 1954 AND 1948 Five Southwestern Slates and United States (Amounh In thousands of dolton) Arizona.. ....... ...... .. ... Percentage 1954 Area $ 230,110 1948 $ 141,030 Increase louisiana . •••....•..• • , .••.• New Mexico ..••• • • ...• • •..•• Oklahoma • .•. • .• • . •••••• • •• Texas .. ...... .•. •••.•••.•.• 159,932 483,61 1 2,037,541 363,247 97,740 347,574 1,405,169 63 36 64 39 45 SOUTHWEST.............. UNITED STATES.... .... .... S 3,405,384 $39.636,282 $ 2,354,760 $29,265,671 45 35 494,190 SOURCE: United Stotes Bureau of tho Census. MONTHLY BUSINESS REVIEW RETAIL SALES AT AUTOMOTIVE ESTABLISHMENTS, 1954 AND 1948 Five Southwestern Stotes and United Siales (Amounts in thousands of dollars) Percentage 1954 Area $ Texas ..................... . 168,416 440,457 145,345 451,867 1,918,096 SOUTHWEST. .... . ....... . UNITED STATES . •.• . ..•.•.• $ 3,124,181 $29,810,125 Arizona .•................. . louisiana •.......••........ . New Mexico ..••............. Oklahoma •••.••...•... . ... • 1948 $ increase 100,322 276,834 83,531 336,370 1,219,934 68 59 74 34 57 $ 2,016,991 $20,101,789 55 48 SOURCEI United Siaies Bureau of the Census, between 1948 and 1954. In this instance, the product and the type of outlet are nearly identical, since automotive establishments sell very little except the one product and services for that product. Accounting for nearly 21 percent of total retail sales in the Southwest and 18 percent in the Nation, automotive sales were sparked by the sharp increase in the number of new automobiles sold, which expanded in the Nation from nearly 3,900,000 in 1948 to about 5,500,000 in 1954. The lIsed car business has grown at an even greater rate. The growth in suburban living has brought about pressure Ior a second automobile in many households. The wife, in a home perhaps miles from the nearest store, wants the family car to be available at home. Her husband, faced with an hour's bus ride to and from town, is equally forceful in his demand for the car. The result often is an additional automobile for the suburban family. In addition to the actual increase in the number of automobiles sold, some important trends in retailing and consumer buying of new automobiles have had a marked effect upon retail sales in the automotive field. First, there has been a trend toward the purchase of a larger proportion of luxury automobiles, with a consequent increase in the average price. Second, prices of automotive products generally have moved up faster than prices in other fields. Third, buyers have tended to increase the number of accessories placed on their new automobiles, causing a further increase in dollar outlay. Fourth, there has been a tTend toward greater reliance upon dealers for repairs. These changes in consumer taste have been reinforced by the change toward mass marketing of automobiles through larger outlets. Also affecting the totallevcl of retail sales in the automotive category has been the greater interest in private aircraft and motorboats. In recent years, there has been a marked expansion in the number of private aircraft, and sales of nearly all types of boats have increased substantially with the greater leisure time of most Americans. 83 but the primary sales remain those most closely associated with this type of outlet - sales of automobile gasoline. Of course, many of the larger service stations now have restaurant and garage facilities, and even the smallest stations handle minor food items and soft drinks, cigarettes, and automobile accessories. The major reasons for the increase in retail trade at gasoline service stations probably are the larger number of cars on the road and the more intensive use of cars. Part of this last development has resulted from the increased suburban movement of the population and the greater substitution of the private car for city transportation. The suburban housewife - with a multiplicity of circle and clnb meetings to attend and visits to make and with grocery shopping, transportation for the children, and occasional shopping sprees call easily use a tank of gasoline a week. Her husband uses an equal amount going to and from work, to say nothing of week-end excursions. In fact, week-end and annual vacation travel by automobile has been accelerating. Changes in the automobiles themselves also have contributed to higher sales at gasoline service stations. Higher octane ratings in gasoline in response to the higher horsepower ratings of automobiles have boosted the consumption and cost of gasoline. This higher horsepower, as well as more complicated accessories, has increased further the cost of repairs, which account for a sizable share of the business in most service stations. The 18-percent increase in sales at general merchandise stores from 1948 to 1954 was considerably less than the 39percent increase in total retail sales in the Southwest, probably because of the development of suburban shopping centers in tbe larger cities and the increase in the use of specialty stores. Moreover, the importance of the general merchandise store has declined in the rural areas - the stronghold of the general store - because of the tendency toward city shopping. Nevertheless, retail sales at general merchandise outlets have accounted for a large share of appliance, furniture, and apparel sales. Of the remaining categories in retail trade, sales at all outlets except the nonstore retailers and the "other" retail stores showed smaller gains between the census years than the average increase in total sales for the Southwest. As these stores account for a lower percentage of total sales, the changes are less significant and the causes of the changes are more obscure. RETAIL SALES AT GASOLINE SERVICE STATIONS, 1954 and 1948 Fiv e Southwestern States and United Stales IAmounts in thou sands of dollars) Percentage Primarily connected with the change in antomobile sales have been the increased retail sales at gasoline service stations. From 1948 to 1954, retail service stations in the Southwest increased sales 85 percent - the largest increase for any of the major categories of retail trade. Sales have been stimulated by the tendency toward larger establishments with corollary service areas and the addition of other merchandise, 1954 1948 Oklahoma ..•...••••.. .. •.. . Texes . . ............... • ... . 89,485 161,923 67,632 160,388 644,149 40,671 79,487 35,682 100,125 349,809 120 104 90 60 84 SOUTHWEST.............. $ 1,123,577 UNITED STATES • . •••.. • .••• 510,780.052 605,774 $6,483,205 85 66 Area Arizona. .•. . ............... Louisiana . .•................ New Mexico ••••...•......... $ SOURCEl United States Bureau of the Census. increase MONTHLY BUSINESS REVIEW 84 ,2,117,346 The general growth in sales from 1948 to 1954 was accomplished with only an 8·percent increase in the number of employees in the Southwest and a 4-percent increase in the Nation. As a result, sales per employee moved up sharply, with the southwest average reaching $23,518 in 1954. The southwest average, although closer than in 1948, was still slightly lower than the United States average of 823,826 in sales per employee. .2.331.19' State Trends GROWTH IN RETAIL SALES • 733.093 $ 9.2.660 * 9,020,658 SOf,lItCf :U,I. IYf_ of Ihi CI/I_ The slower gain in sales at retail lumber, building materials, and farm implement outlets reflects, in part, the practice of contractors of housing developments to buy direct from mills or wholesalers, rather than through retail outlets. In the case of farm equipment, the generally less favorable position of farmers - arising from a virtually unchanged level of income, rising costs, and (in many parts of the Southwest) the long period of drought - has curtailed the need for equipment and the financial ability to purchase it. The relatively slower growth in sales at retail furniture and appliance stores reflects partly the initial placement of many maj or appliances in newly built homes and partly the extensive sales of such items as television sets and room air conditioners at other types of retail outlets. Thus, wrule nearly all families own radios and millions have purchased television sets, home air conditioners, and a host of small appliances, sales of these items have been spread among food, general merchandise, drug, and other retail outlets, as well as retail furniture and appliance stores. Within the soutl"vest total, retail sales in 1954 were dis· tributed among the five southwestern states in the following order: Texas, Louisiana, Oklahoma, Arizona, and New Mex. ico. The three states of Texas, Oklahoma, and Louisiana gen· erally accounted for over 85 percent of total retail trade in this area. However, between 1948 and 1954, Arizona and New Mexico became more important, while Oklahoma de· c1ined in importance. Louisiana and Texas retained their relative positions. Jn general, the increases in retail sales, wruch show that Arizona and New Mexico are well above the southwest avo erage and Oklaboma is below, follow the trends in popula. tion and income. Arizona and New Mexico have shown the larger relative increases in population and income among the five southwestern states. In cash receipts from farm marketings between 1948 and 1954, the Southwest showed no net cbange, but the Oklahoma total declined 19 percent. Arizona and Louisiana showed increases, while Texas and New Mexico reflected small declines. However, per capita retail sales increases did not show the same relationship to growth in population and income as the increases in total sales. Arizona and New Mexico, with increases of $59 and $106, respectively, in per capita sales between 1948 and 1954, were far below the southwest increase of 8177 and the Oklahoma gain of $223. Thus, wrule growth in population apparently leads to increasing dollar volumes of retail sales, it may not mean proportionate increases in per capita sales. While there are many possible explanations for Nonstore retail sales showed the largest percentage gain of any category in the 6·year period. The 116·percent gain in this type of sale was accounted for largely by the increase in the number of door·to·door salesmen, the larger use of mail·order establishments, and especially the rapid growth in the use of vending machines. Again, the products for sale are of a wide variety, thus reducing the amount sold in the individual specialty store. However, nonstore retail sales constituted less than 2 percent of the total retail sales in the Southwest in 1954. Because of these comparative rates of growth among the ma jor types of retailers, the automotive, gasoline service station, and food establishments generally assume a higher proportion of retail sales than they did in 1948. In contrast, general merchandise, lumber, and furniture establish· ments account for a smaller proportion of total sales. RETAIL SALES BY STATE SOOtllC[ :o.S · 8 •• av.' I~' c ...... MONTHLY BUSINESS REVIEW 85 of retail trade. In New Mexico, sales at general merchandise stores showed a sharp increase of 50 percent, compared with the southwest average increase of only 18 percent. This difference is explainable largely by the increase in the number of such establishments in New Mexico, compared with a relatively small increase - or actual decline - in the other southwestern states. SALES PER ESTABLISHMENT this disparity, it is not feasible to isolate one central cause. The age, occupation, marital status, number of dependents, and a large group of other characteristics of the migrating population have an important bearing upon buying habits. The second major deviation was the decline in lumber, building materials, and farm equipment sales in Oklahoma, as contrasted with an average increase of 10 percent in the Southwest. This decline is also noticeable in the ll-percent decrease in the nnmber of establishments in this category in Oklahoma, compared with a I-percent increase in the Southwest. Three of the major reasons appear to be the outmigration of the farm population, the shift in population from rural to urban areas, and the movement from crops to livestock farming. Each of these occasioned lessened demand for farm equipment. Moreover, several additional reasons for this decline in Oklahoma include the sharp reduction in farm income, which discouraged replacement demand; and acreage cutbacks under the Government support program, enabling farmers to operate with fewer pieces of farm equipment. Local Unit Trends Sales per establishment in the Southwest during 1954 averaged $93,876, or somewhat below the $98,594 average of the United States. Only two states - Texas and Arizona - reflected sales per establishment which were above the United States average, while Oklahoma showed the lowest sales per establishment. Thcse differences can be explained largely by the existence of large concentrations of population in Texas and the concentrating population in Arizona. Four metropolitan areas in the Eleventh District have populations of over 500,000 - Dallas, Fort Worth, Houston, and San Antonio. These four areas accounted for 38 percent of total retail sales in Texas during 1954 but only 29 percent of the State's retail establishments. This concentration of sales reflects the greater population growth and more rapid income increases of the urban areas compared with the rural areas. The greater sales increase in the four metropolitan areas also reflects the trend toward more large-city buying on the part of nearby rural residents; density of population and the creation of snburban shopping centers, which makes the stores more accessible; and the location of large mailorder houses in two of these areas. Among the five southwestern states, there were two major deviations from the percentage changes in the various types In general, consumer spending in these large metropolitan areas in 1954 was distributed in approximately the same fash- The actual per capita sales level in 1954 reflects a southwest average of $984, compared with the national average of $1,053. Within the southwest total, Texas shows the highest per capita sales, $1,065, and Louisiana the lowest level, 5799. DISTRIBUTION OF RETAIL SALES, 1954 Four Metropolitan Areas (Amounts in thousands of dollars) HOUSTON Kind-of· business group Sales SAN ANTONIO DALLAS Percentage of total Percentage Percentage Sales FORT WORTH Percentage of total Sales of total Soles of totol 22.8 7.2 13.8 8.8 3.9 18.2 6.4 $107,234 32,008 98,867 26,053 19,685 119,127 32,481 19.1 5.7 17.6 4.7 3.5 21.3 5.8 291,368 75,455 159,676 77,748 60,988 231,049 78,247 24.0 6.2 13.2 6.4 5.0 19.1 6.5 $ 214,762 66,760 138,700 74,840 40,255 247,828 59,309 19.6 6.1 12.7 6.8 3.7 22.6 5.4 $126,973 40,008 77,017 48,832 21,840 101,449 35,441 82,660 38,218 98,7 13 18,743 6.8 3.2 8.1 1.5 65,419 33,571 84,819 68,173 6.0 3.1 7.8 6.2 31,809 15.878 48,535 9,359 5.7 2.8 8.7 1.7 35,193 21,549 38,025 30,122 6.3 3.8 6.8 5.4 TOTAl. .• ••. ••.• • ..•.• •••.•••. •.. ••••••• $1,212,865 100.0 $1,094,436 100.0 $557,141 100.0 $560,344 100.0 Food stores .. .............................. $ Eating, drinking places ... .............•. .... . Genera l merchandise group . ..•.............. Apparel, accessories stores . . .... ..... . ..... .. Furniture, homefurnishings, a ppliance dealers •.•. . Automotive group •••... .... ...•.••.• . .. . ... . Gasoline service stations . . .. ... ..... ......... lumber, building materials, hardware, form equipment dealers . ......•.• ..• •.••••... . . Drugstores, proprietary stores . ...... .... • ....• Other retail stores . ....................•.... Nonstore retailers ...• .... . ..........•.••..•. SOURCE: United Stotes Bureau of the Censu s. 86 MONTHLY BUSINESS REVIEW PERCENTAGE CHANGES IN RETAIL SALES,1948-1954 I-.'.;);::-;;;:":j ...... _- ... - COUNTIES SHOWING LOSSES,ORGAINS Of LESS THAN 10 I>£RCENT. r===l GAINS Of AT LEAST 10 PERCENT BUT liliiii ELEVENTH FEDERAL RESERVE DISTRICT GAl NS OF "'0 PERtENT AND A80VE . ~ LESS THAN 40 PERCENT. SOUIIODUS ...... ofl .. c: ...... ion as in the State or the Nation. However, there are a few differences, such as the fact that retail lumber sales, which include sales of building materials and farm equipment, were less important in the metropolitan areas than in the State as a whole. Nevertheless, most of these differences were are· sult of heavier concentrations in other types of sales, such as nonstore retailers and general merchandise stores. Houston showed greater strength in sales at food and fur· niture outlets than Texas, while in Dallas, sales at automotive stores were above the state average. In San Antonio, sales of apparel establishments were relatively stronger, and in Fort Worth, general merchandise establishments accounted for a higher proportion of retail sales than in the State. Higher sales at food outlets in Houston probably stem from the large fishing industry and nearby concentrations of population. The strength in sales at automotive stores in Dallas results from the existence of a large number of used car and new car dealers servicing a wide area and from the keen competition among these dealers. Between 1948 and 1954, the increase in retail sales in Dallas, Houston, and San Antonio exceeded the rate of in· RETA il SAlES,1954 AND 1948 Four Metropolitan Areas (Amounts In thousands of dollars) Area 1954 19~8 Houston ••••••••••••••••••• • $1,212,865 $818,603 OoHas • ••.••• • .••••• ••• •. • •• 1,094,436 Son Antonio •. •. •.•.•.••...•• Fort Worth .......•.•.•••.••• 557.141 560,344 704,804 392.717 SO URCE, United S'oles Bureau of the Census. 402,391 crease in the State; the gain in Fort Worth was equal to the state·wide improvement. Among the various types of retail trade in the four areas, the strongest sales increases were at food and automotive establishments and gasoline service stations - the same general areas of strength in the State. However, there were exceptions among the four cities, as Houston showed greater strength in general merchandise sales; San Antonio, in "other" retail sales; and Fort Worth, in retail drug and proprietary store sales. The smallest gains in the 6-ycar period were in sales at furniture and lumber establishments. The accompanying map of the Eleventh District illustrates the areas of greatest strength and weakness in retail sales between 1948 and 1954. Since there was at least a 10·percent increase in prices, all counties or parishes showing a decrease, or a gain of less than 10 percent were combined into a group showing no increase in actual goods sold. The second group reflects percentage increases of at least 10 percent but less than the southwest average of 39 percent. The third group reAects increases in retail sales over the southwest average. In the first group are mainly counties in which agricul· tural income was reduced by drought or crop failure or areas in which extensive farm consolidation occurred, with sub· sequent declines in population. The eastern Texas Panhandle illustrates the lack of growth in farm income, while the Oklahoma area reflects a loss in rural population. Percentage increase 48 55 42 39 The areas showing above·average gains are generally those where oil and gas discoveries offset declining farm income; irrigation strengthened farm income; or industrialization or other factors , such as new defense installations, occasioned 87 MONTHLY BUSINESS REVIEW rapid increases in population and income. The west section of the Texas Panhandle and northeastern New Mexico reflect oil gains, while central New Mexico shows the effect of rising population from defense installations. The Gul£ Coast and north·central Texas counties illustrate a gain associated with industrialization. It is not feasible to explain the many factors influencing the rate of gain in each county or parish; however, the major considerations appear to be linked with farm income, population movements, oil and gas discoveries, and industrialization. Recent Developments In general, the most prominent trends between the two census years were accentuated in 1955 and early 1956, as economic activity rose to newall-time peaks. In this upsurge, retail sales provided one of the strongest stimulants to production. It is estimated that retail sales in the Nation during 1955 were about 7 percent higher than in 1954 and, on a seasonally adjusted basis, held close to the high reached late in 1955 during the first 4 months of 1956. The performance in the Southwest during the past year was even better, with total sales for 1955 estimated at $16,500,000,000, or 9 percent more than in 1954. The relatively more rapid sales growth in New Mexico and Arizona continued unabated, while the increase in Oklahoma was very moderate. The gains in Texas and Louisiana centered around the southwest average. Among the individual lines, sales at automobile concerns and gaso· line service stations experienced sharp increases and accounted for a larger share of total retail sales. Conclusion In the foregoing discussion, some of the more important characteristics of retail trade in the two census years and the maj or trends during the intervening period have been highlighted. The analyses have centered around the relative economic growth of the Southwest and the Nation, population growth and the shift in population within the region and between this region and other parts of the Nation, and the trend toward industrialization in the Southwest. These factors have tended to accentuate the normal trends resulting from a dynamic and rapidly growing economy. Many of these trends point the way toward probable developments in the years ahead. The census reports which have been or will be published contain a wealth of data pertaining to retail trade at the local, state, and national levels. They provide the basic data which may be used by the retailer, wholesaler, and manufacturer for analyzing competitive positions, markets, and maj or shifts in consumer habits and preferences, as well as for numerous other purposes. In preparing for the future in a dynamic economy, a careful study of census materials should be most helpful to businessmen in measuring the efficiency of their operations and in charting their course. 88 MONTHLY BUSINESS REVIEW REVIEW OF BUSINESS, AGRICULTURAL, AND FINANCIAL CONDITIONS District department store sales in April, adjusted for seasonal variations, were only slightly below the March level. Inventories at department stores at the end of April were higher than a year earlier, while orders outstanding were down slightly. Furniture store sales in April decreased 4 percent from a year earlier but were 3 percent above the previous month. Department store sales in the Eleventh Federal Reserve District during April showed a negligible decline from March, after seasonal adjustments. The adjusted index remained at 144, even though the dollar volume of sales declined 9 percent from March and was 8 percent lower than in April 1955. This unfavorable showing with respect to both a month ago and a year ago was accounted for mainly by an earlier Easter date, one less business day than in April 1955, and the fact that Mother's Day was a week later this year. Cumulative sales fo r 1956 through April showed a yearto-year rise of 3 percent, compared with 8 percent at the end of March. Total sales for the first 2 weeks of May rose 9 percent above the year-earlier level. Rains during the early part of May improved agricultural prospects in the eastern two-thirds of the District, but additional rain is needed to maintain development of crops and pastures. In western areas, little or no precipitation was received, and moisture is Sales in the various soft goods departments during April urgently needed. Winter wheat prospects declined reflected the post-Easter slump and the later date of Mother's further. Cash receipts from farm marketings during Day with substantial decreases from a year earlier_ Sales of the first 2 months of 1956 are placed at 9 percent Ivomen's and misses' ready-to-wear accessories were 16 percent below the April 1955 level, sales of men's and boys' wear were below the January-February total in 1955. 18 percent less, and sales of women's and misses' ready-to-wear apparel were 7 percent lower. On the other hand, sales of piece goods and household textiles were up 4 percent from a year earlier. Unseasonably cold weather stimulated refinery activity in early May; but in view of rising crude oil stocks and the anticipated decline in crude oil demand, oil production has been cut back. Further Sales of consumer durable goods, which had experienced declines are expected in June as a result of reduced moderate to substantial increases for more than a year, de· oil allowables. creased during April for the second consecutive month. Sales of rna j or household appliances were down 9 percent from last Nonagricultural employment in the District states year, as were sales of furniture and bedding, and sales of in April, at 4,038,200, was up 15,400 from March. domestic floor coverings were down 4 percent. These decreases The less than seasonal increase reflected the early were partially offset by a 13-percent increase in sales of end of the Easter buying season and also labor- housewares. management disputes, which caused work stoppages RETAil TRADE STATISTICS in construction and manufacturing industries. Manu(Percentage change} facturing employment was almost unchanged at 750,500. NET SALES STOCKS' The value of construction contracts awarded in the District during April declined 1 percent from the previous month but was 17 percent above the yearearlier level. Residential awards turned upward with a 26-percent gain over March, but "aI/ other" awards decreased 17 percent. District weekly reporting member banks reduced investment holdings and drew down their cash accounts in meeting deposit losses and accommodating loan demand during the 4 weeks ended May 16. Deposits decreased $87,981,000, while gross loans increased $35,104,000. Average member bank reserve balances declined in April, although the free reserves position of country banks showed a slight improvement. April 19S6 from Line of trad., by area DEPARTMENT STORES Total Ele'tenth District •••••••••••• Corpus Christi ••••••••••••••••••• Dallas ••• ••••••• •• •••• • • •••••• • EI Paso •••••••••••••••••••••••• Fort Worth • • •• •••••• ••••••••••• Houston •••••• •• •••••••••• ••••• San Anlonlo ••• • • ••••• ••• ••• •• •• Shreveport, La ••• ••• ••• ••••• •••• WaeQ ••••••••••••••••••••••••• Other cities ••• • ••••••• ••• ••• ••• FURNITURE STORES Total Eleventh District •••••••••• • • Amarillo ••••••••. •• •••••••••• •• Austin ••••••••••••••••••••••• , , Dollos,., ••• ,., •• , ••••• ,."., •• Houston •••••••••••• • •••••••••• lubbock ••••••••••••••••••••••• San Antonio •••• •••• •••••••••••• Shre.... el'ort. lo ••••••••• " ••••••• Wichita Falls ••••••••••••••••••• Other cities •••••• • •••• ••••••••• HOUSEHOLD APPLIANCE STORES Total Eleventh District •••••• •• •• •• Dallas •••••••••••••••••• • ••• ••• 1 Stocks at end of month. .. mo. 1956 April 1956 from tm March 1956 .. mo. 1955 1955 -8 -12 -9 -9 -11 -4 -15 -7 -8 -5 -9 -12 -9 -12 -6 -6 -22 -2 -7 -3 3 3 1 2 4 5 -2 4 7 6 8 8 5 3 18 12 -3 9 13 16 -1 0 -4 2 -2 -5 _4 0 -2 _4 25 -3 - 28 11 _5 -17 7 45 6 3 45 -6 -5 19 -11 -12 4 5 6 -3 -20 9 -9 12 3 10 19 -13 1 24 7 9 2 -1 5 -2 1 3 -3 8 14 -4 2 -10 -4 -2 -7 compo with April March 1956 -I MONTHLY BUSINESS REVIEW INDEXES OF DEPARTMENT STORE SALES AND STOCKS (1947·49 = 100) UNADJUSTED Area April Mar. feb. 19S6 19S6 19S6 SALES-Daily average Elnenth District • ••• ••• • • ••• 132 134 Dallas •• • •••••• •••••• ••••• 122 123r Houlton •••••••••••••••••• 147 144 STOCKS-End of month Eleventh District •• •••••••••• 160p 162 ADJUSTEDl tm tm Mar. Feb. April 19S6 19S6 1955 III 114 120 139r 129 148 144 137 160 IS3 147r IS2p IS6 144 130r ISS 139 134 IS6 14Sr 140 IS7 IS8 UOr Adlusted for seasonal variation. r-Revlsed. 1 p-Prellmlnclry. Instalment accounts outstanding at District department stores were practically unchanged during April but at the month end were 12 percent above a year earlier. Collections during the month amounted to 13 percent of the first-of-month balances outstanding, the same collection ratio as in April last year and 2 points lower than at the end of March. Charge accounts outstanding decreased 2 percent during April, when some decrease is usual because of the Easter date_ Balances outstanding at the end of the month were 3 percent above a year ago. Charge account collections duro ing the month amounted to 42 percent of first·of-month balances, the lowest of record and 6 points below the March collection ratio. Department store sales of all types decreased sharply from March to April and were down substantially from a year ago. Cash sales were down 14 percent from April last year, while charge account sales and instalment sales were down 11 percent and 7 percent, respectively. Inventories at District department stores decreased 1 per· cent from March to April but at the end of April were 8 per· cent greater than a year earlier. The adjusted index of department store stocks, which makes allowances for the usual seasonal variations, decreased from 156 percent of the 1947-49 average in March to 152 percent in April. Orders outstanding, following the usual pattern, reached the low point of the year at the end of April and were down 24 percent from the end of March. April sales of reporting furniture stores in the District showed a year-to-year decrease of approximately 4 percent but were 3 percent above the previous month's total. April was the first month since June 1954 in which sales were below the level of a year earlier. Accounts receivable (which have been showing the usual seasonal declines since the first of the year) on April 30 were slightly below those at the end of March but were 8 percent more than a ycar earlier. Inven· tories registered a month· to· month increase of 2 percent and at the end of April were 3 percent above April 30, 1955. 89 Light to heavy rains over the major portion of the District during the last week in April and the first half of May substantially improved crop and pasture prospects. In the early part of May, effective rains were received eastward of a line extending from the Cap Rock in the High Plains of Texas through San Angelo, Menard, and San Antonio and southward into the Lower Valley of Texas. At mid.May, light to heavy rains occurred in the Edwards Plateau of Texas and extended generally northeastward to the Red River and southeastward to Corpus Christi. Little or no precipitation was received during the past month in Arizona, New Mexico, and the Trans-Pecos and northwestern Panhandle areas of Texas. Additional rain is needed in most parts of the District to maintain development of crops. The improved moisture conditions in the eastern two-thirds of the District resulted in a sharp increase in farm activity. Additional acreages of sorghums and cotton were planted, and some acreages which had been washed by the rains or had failed to emerge in even stands were replanted. The variable growing conditions and spotty moisture situation resulted in a lack of uniformity in the development of crops within the same areas, as well as in different regions. Cool weather during May hindered cotton development in the early areas of Louisiana and Texas. Early cotton is blooming in the Lower Valley of Texas, and the first plantings of grain sorghums are nearing maturity. At midmonth, cotton plant. ing was active from the south Texas dry.land areas northwest· ward into the irrigated High Plains. Rice planting is complete in most parts of the District. Corn has been laid by in the upper coastal counties of Texas, and the crop is making good development in the Blacklands and northern parts of the State. Oats and oat-hay mixtures have been cut for feed in central and eastern counties of Texas and in northern Louisiana. Combining of small grains is under way in some fields of central and northern Texas; yields are low. Irrigated wheat in the High Plains is in fair to good condition, but strong winds and high temperatures during May resulted in additional acreage abandonment in northern and western Panhandle counties of Texas and in eastern New Mexico. As of May 1, production of 1956-crop winter wheat in the four major wheat·producing states of the District is indio cated at 74,543,000 bushels, or 87 percent larger than the WINTER WHEAT PRODUCTION Four Soufhwestern Slates and United States (In thousands of bushels) Area Registration of new car sales durin g April in Dallas, Fort Worth, Houston, and San Antonio was down 24 percent from a year earlier and 11 percent from March. New car sales in the four cities for the January.April period were 15 percent lower than in the comparable period of 1955. 1956 Ind1cated May 1 Average 1955 1945·S4 r .)l.OI ••••• ••••• •••••••••• , •• • •••• 1.134 770 S4.189 18,450 1,218 1.500 23,784 13.464 77.872 50,246 Total ••••••••••••••••••••••••••• United States ••••••• ••••••••••••• 74,S43 681,432 39.966 70S.372 131,328 872,63S Arh:ona • ••••• • •• •••••• ••••••••••• NeW M.xico ••••• ••• •••• •• ••••••• •• Oklahoma ••••••• •••••••••••• ••••• SOURCE, United Stotes Oeportment of Agriculture. 598 2.612 MONTHLY BUSINESS REVIEW 90 LIVESTOCK RECEIPTS CASH RECEIPTS FROM FARM MARKETINGS (Number) Five Southwestern States (In thousands of dollanT FORT WORTH MARKET April Class 1955 52,063 10,146 57,785 Sheep •.•...•... 131,748 Calfl ••• •.••• •. • Calyes •....... . Hogs • ••..... .. • 1 Marc:h 1956 April 1956 SAN ANTONIO MARKET 67.378 13,768 55,629 156,860 1956 lAf5~ 43,179 9,935 71),37 99,560 36,520 14,630 3,946 126,072 30,604 15,494 2,844 136,305 April March 1956 20,997 9,586 4,561 125,712 Indudes goels. January-February February 1955 1956 Area Arizona ..•.... . . .. .. ........... $ 16,923 Louisiana. • . . . . . . . . . . . . . . . . . . . . . 17,067 New Mexico... . . . . .... .. . ... .. . 9,600 Oklahoma... .. .......... ...... . 24,479 TexCls.... .. . .. ................. 73,636 S 20,454 16,390 9,922 28,934 82,542 Total .. .................. ..... $141,705 $158,242 extremely small 1955 crop but one·fifth below the 10·year (1945·54) average. The May 1 indicated output is 18 percent smaller than the month-earlier estimate. On May 15 the Secretary of Agriculture proclaimed the national marketing quota for the 1957 wheat crop, subject to the approval of growers voting in a referendum on July 20, 1956. The national acreage allotment was set at 55,000,000 acres, or the same as for the 1956 crop. Vegetables are making satisfactory progress in most com· mercial areas, although rain damaged some fields in irri· gated areas of south Texas. Cantaloupes, watermelons, and tomatoes are moving in volume from the Lower Rio Grande Valley. East and northeast Texas tomatoes are making good development, and onions and potatoes in most north Texas and Panhandle counties are making satisfactory growth. Pastures and ranges in the eastern two·thirds of the District responded to the May rains, but additional moisture is needed to maintain development of grasses. In the western parts of Texas and in Arizona and New Mexico, range mois· ture conditions remain poor, and rains are needed to stimu· late forage growth. As of May], ranges in Texas and Okla· homa were in poorer condition than at the same time a year earlier, while ranges in Arizona and New Mexico were some· what better. Livestock remain in fair to good condition; supplemental feeding continues in areas missed by the recent rains. . Cattle and calf receipts at the principal terminal markets in Texas during April totaled 113,359, or 11 percent below the year-earlier level. Hog receipts of 61,731 were 6 percent higher, while sheep and lamb supplies (including goats) totaled 157,820, which is 18 percent below those in April 1955. conON ACREAGE, PRODUCTION, AND VALUE OF PRODUCTION 1956 $ 1955 20,887 59,497 248,236 $ 79,458 45,844 21,619 66,362 266,080 $436,094 $479,363 57,754 49,720 SOURCE: United States Department of Agriculture. According to the Department of Agriculture, the value of cotton lint and seed in the United States in 1955 is esti· mated at $2,651,371,000, or about the same as the 1954 value, although the cotton acreage harvested was 12 percent smaller. In the District states, the value of cotton lint and seed ill 1955 is placed at 51,052,805,000, which is 8 percent less than a year earlier; the acreage harvested was 11 percent smaller. The value of the Texas cotton crop is estimated at $688,· 821,000, or 7 percent below that in 1954. The index of prices received by Texas farmers and ranchers increased 1 percent during the month ended April 15, 1956. The index is placed at 250 percent of the 1910·14 average, compared with 267 percent at the same time last year. Slight gains from mid·March levels were reported for most crops and most meat animals, especially hogs. Prices of poultry, eggs, and wholesale milk declined. Cash receipts from farm marketings in the District states during the first 2 months of this year are placed at $436,· 094,000, which is 9 percent below the J anuary·February total in 1955. Receipts from crops were 14 percent below the year·earlier level and accounted for the major part of the decline; livestock receipts were 2 percent lower. FARM COMMODITY PRICES Top Prices Paid in Local Southwest Markets Commodity and market COnON, Middling 15 / 16·lnch, OoHos ... . WHEAT, No. 1 hard. Fort Warth ......... OATS, No.2 white, Fort Worth ....... . .. CORN, No.2 yellow. Fort Worth . ... .. ... SORGHUMS, No.2 yellow, Fort Worth .. .. HOGS, Choic e, Fo rt Worth ...... .. .. . . .. SLAUGHTER STEERS, Choice, Fort Worth .•. SLAUGHTER CALVES. Choice, Fort Worth .. STOCKER STEERS, Choice, Fort Worth • .. .. SLAUGHTER SPRING LAMBS, Choice, For' Worth ............... • . . . •.•.. . BROILERS, south TexoI .•.•. .. .. . ........ Week ended Unit May 22,1956 lb. b,. b,. b,. cwt. cwt. cwt. cwt. cwt. cwt. lb. $ .3545 2.53Y2 .91* 1.85 ' 2.46 17.00 CompClrable Comparable week, week, pre'Yioes previous month year $ .3555 2.64!4 .90!4 1.87IA 2..42 $ .3350 2.78 .98* 1.84* 3.02 18.50 24.00 19.00 15.75 21.00 22.00 19.00 23.00 .23 21.50 .22 22.50 .30 21.00 22.00 22.00 22.00 Five Southwestern States and United Stat e s (In thousands) Acreage harvested Boles produce d l 1955 1954 1955 355 615 185 790 6.900 420 688 204 930 7,730 728 582 266 463 4,039 Total ••••.. • . ... . . 8,845 United States .... . . 16,928 9,972 19,251 6,078 Area Arizona ..•• •. ... .. • LouisIana ..•..... . .. New Melllco .•..•... Oklahoma ...... ... • Texas ............. . 14,721 1 500 pounds gro" weight. SOURCE! United States Department of Agriculture. 1954 911 572 316 293 Value of lint and seed 1955 1954 $ 133,494 $ 178.337 110,939 63,975 52,750 105,165 49,663 3,940 75,662 688.821 6,032 13.696 $1,052,805 $2,651,371 740,290 $1.146,291 $2,645,387 In the 4 weeks ended May 16, weekly reporting member banks in the District increased borrowings, reduced investment holdings, and drew down their cash accounts in meeting deposit losses and accommodating loan demand. The decline in deposits amounted to $87,98] ,000, representing an $83,121,000 decrease in demand deposits and a $4,860,000 decline in time deposits. The reduction in demand deposits of 91 MONTHLY BUSINESS REVIEW CONDITION STATISTICS OF WEEKLY REPORTING MEMBER BANKS IN LEADING CITIES CONDITION STATISTICS OF ALL MEMBER BANKS Eleventh Federal Reserve Distrid El eve nth Federal Reserve District lin mililani of dollars) (In thousands of dollars) "em May 16, 1956 May 18, 1955 April 18, 1956 ASSETS Commercial,industria', and ogricullurolloo~s ••• $1,539,936 51,439,476 $1,521,062 Commercial and industrial 100ns 1 ••••••••••• 1,512,306 1,491,946 Agricultural loans 1• •• ••.•.•••••.•••..•• • • 27,630 29,116 loans to brokers and dectors in socurities •• . ••• 21,733 13,753 2 1,649 Other loans for purchasing or carrying securities, 128,543 117,2 27 130,056 Real-estate loons ••• ...••• •••• .•...• • •••••• 209,847 186,370 208,633 loans to banks ••••••••....••••••••••••••• • 13,850 13,530 7,100 All other loans .•••••..••••.• • •••••••• ••••• 579,804 .../ 478,453 570,109 Gran loons ••••• • .•• •••••••• ••• •.••••• len reserves and unallocated charge-offs •• --- 2,493,713 31,243 --- --2,248,809 2,458,609 2,462,470 23,377 --2,225,432 38,775 243,831 809,932 240,176 67,333 41,364 322,237 867,050 249,907 1,369,651 429,081 433,705 1,823 44,317 535,710 133,970 1,547,891 368,102 442,004 1,558 46,948 583,383 117,107 TOTAL ASSETS •••• •••••• • •••••••••••• 5,410,727 5/332,425 --5,485,796 LIABIlITIES AND CAPrT Al Demand d eposits Individuals, partnerships, and corporations •••• United States Government ••••••• ••• •••• • • Sta tes and political subdivisions •• ••••••••• • Banks In the United States •••••••••••••••• Bonks in foreign countries •.••••••••••••••• CertiAed and ofAcers' checKS, etc: •••••••••• 2,775,569 114,916 197,581 844,924 16,92 3 89,270 2,805,572 151,213 195,904 848,06 1 18,125 72,161 2,804,401 81,731 175,652 962,654 17,475 80,391 Net loans •• _••••••••••••••••••••••••• _. U. S. Treasury bills • ••• •••••••••••• ••• •••••• U. S. Treasury certiAcotes of indebtedness •••••• U. S. Treasury notes ••••.••••••••••••••••••• U. S. Government bonds (inc. gtd. obligations) ••• Other securities ••. ••••••• ••••••••••••••••• Total investments •• •.•• ••• ••• • ••• • •• • • • • • Cash items in process of collection •••••••••••• 8alances with banks in the United Stales ••••••• 8alances with banks in foreign countries • • ••• • • Currency and coin •• ••••.•••••••••••••••••• Reserves with Federal Reserve Bank •••••••••• Other asseh • • • ••••••••. • ••• •••••••• • ••••• Total demand deposits ••••••••••••••••• Time deposits Individuals, partnerships, and corporations • ••• United States Goyernment •• ••• ••• •••••••• Postal savings ••••••••••••••••..•••••••• States and political subdivisiOfls • • .•• •• ••••• Bonks in the U. S. and foreign countries •••••• --36,937 --- --4,039,183 4/091,036 --- --712,559 12,229 452 135,632 805 655,919 13,662 452 130,276 1,210 Tota l time deposits •••• •• •••••••••••••• -861,677 -- --801,519 Total deposits •••••••••••• , •• •• , •••• Bills payable, rediscounts, etc •••••• , ••••••••• All other liabilities .•••••••••••••••••••••••• Total capitol accounts •••••••••••••••••••••• 35,500 56,455 417,912 4,892,555 14,400 48,509 376,961 TOTAL LIABILITIES AND CAPITAl. ••••••• --4,900,860 30,759 --2,427,850 - 43,768 -48,518 232,611 809,582 241,7-45 1,376,22-4 397,871 551,166 1,753 45,450 544,204 141,278 4,122,304 709,294 12,229 452 143,757 805 -866,537 ---4,988,84 1 23,500 60,853 412,602 ---- - - - - - 5,410,727 5,332,425 5,485,796 I Prior to January 4, 1956, agricultural loans were not reportad separately. Comparable year-earlier flgurel will b. shown as they become ovailable. domestic banks was largely responsible for the over· all deposit loss, although demand deposits of individuals and businesses also declined, Inclividuals and businesses increased their time balances at the weekly reporting banks, but this increase was more than offset by a decline in the time accounts of state and local governments, .. In meeting deposit losses during the period, weekly report· ing member banks increased borrowings by $12,000,000 and reduced balances with domestic correspondent banks by $117,461,000. Reserves with tbe Federal Reserve bank de· clined $8,494,000, while cash items in process of collection increased $31,210,000. Total investments declined $6,573,000 during the 4·week period, as weekly reporting member banks reduced their holdings of Treasury bills and certificates of indebtedness while adding to their investments in Treasury notes and United StaLes Government bonds, Holdings of Treasury bills declined $6,831,000, and investments in Treasury certificates of indebtedness were reduced $9,743,000. Treasury note Item April 25, 1956 April 27, 1955 March 28, 1956 ASSETS Loans and dlscounlt ••••• ••• ••••••• •••••••••••• United States Government obligations •••••••••••• Other securities •••••••••••••••••••••••••••••• Reserves with Foderal Reserve Bank ••••••••••••• Cosh in vault e ••••••••••••••••••••••••••••••• Balances with banks in the United States •••••••••• Balances with banks In foreign countrles o ••••••••• Cash items in process of collection ••••••••••••••• Other assets •••••••••••••••••••••••.••••••••• $3,915 2,298 573 971 119 1,009 2 442 198 $3,486 2,509 552 1,004 136 999 2 370 176 $3,881 2,334 562 932 137 974 2 384 204 TOTAL ASSETSe •••••••••••••••••••• , •••• •• 9.527 9.234 9,410 LIABILITIES AND CAPITAL Demand deposits of bonk •••••••••••••••••••••• Other demand deposit•••••••••••••••••••••••• Tim. deposits ................................ 1,063 6,252 1,359 1,036 6,248 1,227 1,012 6,259 1,354 Total deposits • ••••• •• •••••••• •••• ••• •••• •• Borrowing SO • • •• •• • • • • • • • • • • • • • • • • • • • • • • • • • • • Other liabilities., •••••••••••••••••••••••••••• Total capital accounts-, •••••••••• • • ••••••••••• 8,674 76 70 707 8,511 21 61 641 8,625 3 81 701 TOTAL UABllITIES AND CAPiTAL••••••••••••• 9.527 9,234 .J~ e-Eslimaled. holdings showed the largest change, a gain of $11,220,000, while Government bond holdings increased a nominal $350,000, Other securities declined $1,569,000, Investment liquidation, along with the reduction in cash accounts, enabled the weekly reporting banks to expand gross loans by $35,104,000 during the 4 weeks, With the exception of loans to finance security transactions, which declined $1,429,000, all major loan categories registered increases, Slightly more than half of the loan expansion occurred in the commercial, industrial, and agricultural loans category, as these loans rose $18,874,000. Real-estate loans increased $1,214,,000, while loans to banks increased $6,750,000. All other loans - principally consumer loans - expanded $9,· 695,000. At all member banks in the District, daily average gross demand deposits and time deposits during April rose above the March levels, reflecting increases at both reserve city banks an d country banks. The monthly increase in gross demand deposits amounted to $90,930,000, with more than three·fourths of the gain occurring at reserve city banks. The daily average of time deposits, continuing to show a gradual increase, rose $13,543,000. Approximately two·thirds of this gain occurred at country banks. Daily average gross demand deposits of all member banks in April were down $16,117,000 from the comparable period last year, while time deposits averaged $136,229,000 above the year·earlier level. Member bank reserve balances declined $22,538,000 duro ing the 4 weeks ended May 16, Interdistrict commercial and financial transactions provided the principal drain on reserve funds during the period, as interdistrict payments exceeded receipts by $72,299,000. A smaller drain of $3,108,000 stemmed from currency transactions, while changes in other deposits at the Federal Reserve bank absorbed a nominal $36,000 of reserve funds, Reserves were supplied during the period by Treasury operations, which contributed $33,714,000 to reserve balances, and by a $15,564,000 increase MONTHLY BUSINESS REVIEW 92 RESERVE POSITIONS OF MEMBER BANKS GROSS DEMAND AND TIME DEPOSITS OF MEMBER BANKS Eleventh Federal Reserve District Elevenfh Federal Reserve District (Averages of dally flgures. In thousands of dallers ) (Averages of doily ligures. In thousands of dolla rs) COMBINED TOTAL RESERVE CITY BANKS April March 1955 1956 $ 554,801 545,862 8,939 20,2 72 -11,333 $ 574,428 558,976 15,452 7,132 8,32 0 5 555,420 544,442 45 1,400 448,321 397,920 385,380 456,742 402,868 53.874 3,133 50,741 COUNTRY BANKS Item Gross Date demand Time GroSl GrolS demand Time demand Time April 1954 •••• $6,802,386 $1,057,137 $3,295,363 $594,744 $3,507,02 3 $462,393 April 1955 •••• 7,388,996 1, 2 19,764 3,626,058 697,441 3,762,938 522,323 Dec. 1955 .. .• January 1956 . feb. 1956 ••.• March 1956 .•• April 1956 •••• 7,541,113 7,592,370 7,257,906 7,281,949 7,372,879 1,309,060 1,320,779 1,333,369 1,342,450 1,355,993 3,656,903 3,668,786 3,464,715 3,528,707 3,603,370 764,200 763,407 767,155 762,057 766,864 3,884, 210 3,923,584 3,793,191 3,753,242 3,769,509 544,860 557,372 566,2 14 580,3 93 589,129 in local Federal Reserve credit. The latter increase featured both an expansion of float and a rise in member bank bor· rowings. Changes in other Federal Reserve accounts resulted in a reserve contribution of $3,627,000. Reflecting reserve losses during April, the daily average of member bank reserve balances declined almost $6,000,000 from the March average to a level of $1,006,201,000. Required reserves also declined, but by a smaller amount. Con· sequently, daily average excess reserves of member banks in the District decreased to $62,419,000 during April, down $2,433,000 from the March average, Member banks made increased use of borrowed funds as reserve positions tight. ened during the month, and daily average borrowings rose from $19,601,000 in March to $22,459,000 in April. Re· fleeting the increase in borrowings and the reduction in excess reserves, average free reserves (excess reserves minus bor· rowings from the Federal Reserve bank) declined to $39,· 960,000, or $5,291,000 lower than in the previous month. The changes which produced a reduction in average free reserves during April occurred almost exclusively at reserve city banks. Although average reserve balances of these banks were smaller in April than in March, required reserves in· creased, thus inducing a reduction in average excess reo serve balances. Borrowings also rose during April; conse· quently, average net borrowed reserves (borrowings minus excess reserves) of reserve city banks increased from $5, 490,000 in March to $11,333,000 in ApriL At country banks, on the other hand, the decline in reserve balances was matched roughly by a decrease in required reserves, resulting in only a nominal decline in excess reserves. As these banks reduced average borrowin gs, their average free reserves increased to $51,293,000, or $552,000 more than in March. CHANGES IN FACTORS AFFECTING MEMBER BANK RESERVE BAtANCES Eleventh federal Reserve District (In thousands of dollan) CHANGEl 4 wee ks end ed May 16, 1956 FACTORS Federal Reserve cre dit- loca l ........... .. . ... . . 'n'erdistrict commercial and flnancial tronlactions .. . +$15,564 Dec. 28, 1955May 16, 1956 - 72,299 33,714 Currertey transactions .••• • . .. ........• . .. " . .•. Other deposits at Federal ReserYe Bank ......... . - Olher Fed eral Reserve accounts •.•.••.•...•...•. + 3,108 36 3,627 + $ 30,093 - 595,234 + 480, 114 + 60,747 57 + 6,790 -522,538 -$ 17,547 Treasury operations ••••• • •••• • •••••••• ••••.••• RESERVE BALANCES AprillS, 195 6 ••..... . ...... . . May 16, 1956 ........ ........ . 5952,05 1 $929,513 1 Sign of change indicates effect on reserve balances. + RESERVE CITY BANKS Reserve balances ...... . ..... ... . . Required reserves ............... . Excess reserves .......... . ...... . Borrowings .... .. ......... .. . ... . Free reserves . ............. .. .•.. COUNTRY BANKS Reserve balances . ............... . Re quired reserves ..... . ... . ..... . Excen reserves .... . ............ • Borrowings . .. ... .......... ... . . . Free reserves ..... . ... ... •....... 53,480 2,187 61,588 1,006,'201 943,782 62,419 22,459 1,022,749 944,356 39,960 Reserve ba lances .. ..... ..... .... . Required reserves . .......... .. .. . fxceu reserves . ... ...... . .. .• ... Borrowings . .... . . ..... ... . ... .. . Free reserves . . ... . ... . ......... . 62,94 1 1,353 5 1,293 MEMBER BANKS 10,978 16,468 -5,490 69,908 1,0 12,162 947,310 64,852 19,601 78,393 8,485 ~5,251 Total earning assets of the Federal Reserve Bank of Dallas rose $7,701,000 during the 4 weeks ended May 16, as a $13,· 050,000 increase in member bank discounts more than ofT· set the decline in holdings of Government securities. Gold certificate reserves declined $20,218,000 to a total of $701,. 182,000. On May 16, this bank's Federal Reserve notes in actual circulation amounted to 681,656,000, reflecting a Sl,361,000 increasc during the 4 weeks and a decline of ap· proximately $25,000,000 from the year.earlier level. Bank debits during April decreased in 17 of the 24 report· ing cen ters in the District, resulting in a 6·percent decline from March to April for all 24 cities. This decline reflects pri· BANK DEBITS, END-OF·MONTH DEPOSITS AND ANNUAL RATE OF TURNOVER OF DEPOSITS lAm aunts In thousands of dollan) DEBITS' DEPOSITS' Percentage change from Annual rate of turnover April ARIZONA Tucson ...• . ... .. . . .• LOUISIANA Monroe ••.•.... . . . . . Shreveport • . .... .... NEW MEXICO Roswell .....•....... TEXAS Abilene ••.•.. ..... . Amarillo . ...... .. ... Austin .... . ... . . .. . . Beaumont . . ........ . Corpus Christl . ..... • Corsicana .•........ . Dallas .••.......... . fl Paso • . . ... . ..... . Fort Worth .... ...... Galveston .. ... ... .. Houston . ... ......... laredo .... . . ...•.. . L ubbock .... . ..... .. Port Arthur ...... .... Son Angelo ......... Son Antonio . ... ..... Texarkana' ... .. ... . Tyl er . . . ...... ... .. . Waco .............. Wichita Falls .. ...... April 30, 1956 Area April March 1955 1956 1956 t~s~ 1955 1956 April March $ 10~,776 20.0 16.9 19.7 57,120 232,694 3 -15 0 -15 48,251 183,006 14.4 15.6 15.4 16.2 26,752 -~ -2 27,102 12.0 11.6 72,28 8 150,596 14 -7 -6 3 0 -11 1 - 5 -9 -1 -12 _8 5 _14 2 -6 -7 - 4 -9 -6 1 56,712 113,400 120,916 108,025 106,83 1 22,032 989,6 18 137,662 13.0 16.7 365,540 68,673 1, 2 19,543 20,042 91,223 45,229 45,0 36 3.48,959 17,560 58,827 66,273 108,045 15.5 16.2 15.1 14.8 18.2 8.4 24.7 20.9 21.5 13.3 20.5 14.5 15.5 15.0 -6 $4,4 73,281 173,740 151,638 133, 508 160,196 15,4 83 2,026,031 235,027 641,254 76, 12 2 2,056,935 24,261 118,486 55,6 52 42,993 458,000 19, 146 71 ,00 8 85,144 99,767 TotClI-24 cities • ....... $7, 183,841 31 0 12 12 -3 11 8 8 14 -3 13 3 -~ 10 _2 2 3 -2 _5 9 15.5 14.0 14.0 18.6 7.7 23.3 20.3 19.2 13.3 19.0 15.0 15.0 15.8 13.1 14.6 15.5 11.2 1.4.5 11.4 16. 1 12.7 14.9 15 .8 10.6 19.4 18.4 11..4 lB.l 12.2 16.8 17.8 15.0 14.9 20.5 8.3 26.2 23.2 22.0 15.0 22.7 14.0 17.8 14.8 12.0 17.0 13.7 16.2 16.1 11.3 20.9 1 Deblh to demand deposit accounh o f Individua ls, partnerships, a nd corporations and of states and political subdivisions. 2 Demand deposit accounts of individuals, partnerships, and corporations and of states and politico I subdivisions . S These flgures Include only one bonk in Texarkana, Texas. Toto ! debits fo r all banks in Texarka na, Texas-Arkansas, including two bonks located in the Eighth District, amounted to $40,399,000 for monlh of April 1956. tn. MONTHLY BUSINESS REVIEW 93 CONDITION OF THE FEDERAL RESERVE BANK OF DAllAS CRUDE Oil, DAILY AVERAGE PRODUCTION (In thousands of dol lars) lin thousands of barrelsl May 16, May 18, April 18, 1956 Item 1955 1956 Change from April Total gold certiflcate reserves •• • • .•......... Discounts for member banks •• • ..•. • •••••••• Other discounts and advances .. .. . ... .... . . U. S. Government securities .. . . .. .......... . Totol earning assets ••••• •• ••• .•• •• ••• • •••• M e mber bank reserve deposits .... . ...... . . . Federal Reserve notes in actual c;irculation • . •• . $701 ,182 36, 950 o 923,048 959, 998 929,513 681,656 $755,819 4,850 3,760 946,81 0 955,420 98 9,235 7 0 6,684 Area 1956 1 1955 2 ElEVENTH DiSTRiCT ••••.• •• Texas ......... • .... •• •• 3,398.8 3,029.8 612.5 1,253.2 214.7 95.0 854.4 248.1 120.9 3,353.3 3,016.5 646.8 1,187.5 234.6 91.5 856.1 220.2 $72 1,400 2 3,900 o 9 28,397 952, 297 952,0 51 680,295 Gulf Coast •.. .. .... • .. West Texas • ...... •. •• Easl Texas (proper) .•..• Panhandle ...•. ••. .• • . Rest of State .•.. ... ••• Southeastern New Mexico • • marily the smaller number of business days in April, April debits this year exceeded April 1955 debits by 8 percent. The annual rate of deposit turnover in April was below the March figure but was higher than the rate in April 1955. NEW MEMBER BANK The Long Point National Bank of Houston, Houston, Texas, a newly organized institution located in the territory served by the Houston Branch of the Federal Reserve Bank of Dallas, opened for business May 19, 1956, as a member of the Federal Reserve System. The new bank has capital of $250,000, surplus of $100,000, and undivided profits 01 $50,000. The officers are: Robert V . Moise, President; Robert H. Barry, Jr., Vice President; and George E. Sullins, Cashier. NEW PAR BANK The First State Bank, Louise, Texas, an insured, non.member bank located in the territory served by the Houston Branch 0/ the Federal Reserve Bank of Dallas, was added to the Par List on its opening date, May 7, 1956. The officers are: fohn Hancock, President; W. M. Crowell, Vice President; and L. S. Stockton, Executive V ice President and Cashier, Several important factors influ· enced the level of activity in the Nation's oil industry during April and early May. An unseasonable cold wave in the northern sections of the country spurred demand for heating fuels , which, in turn, stimulated refinery activity in early May. On the other hand, the climbing level of crude oil stocks and the high level of gasoline stocks created downward pressures upon production and refinery runs. Crude oil production in the District in early May averaged 3,350,000 barrels per day, or 1 percent below April but 6 percent above May 1955, However, further reductions in oil allow abIes for Oklahoma, Texas, and Louisiana will curtail crude oil production during lune. In the Nation, crude oil production averaged 7,049,000 barrels per day, which is also ~ 1 percent below April and 6 percent above May last year. Crude run s Lo refinery s tills in the District averaged 2,374,000 barrels per da y during early May, or 4 percent above the April level and 9 percent more than in Maya year . April Northern louisiana .•• • .. • • OUTSIDE ELEVE~TH DISTRICT. 3,744.6 UNITED STATES ..... . ... .. . 7,143.4 SOURCES~ 116.6 3,533.4 6,886.7 March 1956 1 3,388.4 3,026.1 614.9 1,233.4 220.5 94.1 863.2 241.1 121.2 3,769.0 7,157,4 April March 1955 1956 45.5 13.3 -34.3 65.7 -19.9 3.5 -1.7 27.9 4.3 211 .2 256.7 10.4 3.7 -2.4 19,8 -5.8 .9 -8.8 7.0 - .3 -24 ,4 -14.0 'Estimated from American Petroleum Institute weekly reports. I United States Bureau of Mines. ago. This contraseasonal gain in refinery runs was evident throughout the Nation, as national crude runs averaged 7,821,000 barrels per day - which is 4 percent above April and 7 percent above the year·earlier average. Stocks of crude oil in the Nation on May 12 totaled 273,606,000 barrels, or almost the same as on April 28 but 2 percent below May 14, 1955. Crude stocks have risen sharply in recent weeks, as production has been maintained at high levels in relation to refinery runs. Stocks of the four major refined products on May 11 were 1 percent above April 27 but 2 percent less than a year earlier. The recent increase stemmed entirely from gains in kerosene and distillate and residual fuel oil stocks, as gasoline stocks declined 1 percent. Gasoline inventories on May 11 totaled 187,708,000 barrels, or about 11,000,000 barrels below the peak reached in March this year but 10 percent above the level of stocks on May 13, 1955. Total demand for the four major products in the 5 weeks ended May 11 was 7 percent below the previous 5-week period but 9 percent above the comparable period a year earlier. Kerosene and distillate and residual fuel oil demand declined seasonally until very recently, while gasoline demand showed a 7-percent gain from the previous 5·week period. Imports in the 5 weeks ended May 11 averaged 1,282,000 barrels per day, or 2 percent below the level in the previous 5 weeks but 19 percent more than in the corresponding period of 1955. Most of the recent loss stemmed from a decline in crude imports; moreover, a large portion of the year·to-year gain was occasioned by a 25·percent increase in crude oil imports. Refined products imports were 1 percent below the previous 5·week period and 8 percent above the corresponding period a year earlier. Nonagricultural employment in the five states lying wholly or partly within the District increased less than seasonally during April t04,038,200, which is 15,400 more than in March and 144,900 above a year earlier. Service and government em· pl oyment accounted for the largest month· to-month increases; the below·normal gain in trade employment reflected the ear· lier elosing of the pre· Easter buying season this year. Construction employment rose less than seasonally because 3,000 MONTHLY BUSINESS REVIEW 94 NONAGRICULTURAL EMPLOYMENT BUILDING PERMITS Five Southwestern Stotes 1 4 months 1956 Number of persons April 1956 Type of ompJoyment April 1955r Total nonagricultural wage (lnd sala ry workers •• 4,038,200 Manufacturing •.. ..... . .• 750,500 Nonmonufacturing . ..•. ... 3,2 87,700 Mining .•• . .....•• . .. • 251,500 Construction • .• .••••••• 278,500 3,893,300 712,000 3,181,300 Transpor'ation and public utilities • •.... .•••. . . 394,400 1,028,900 171,000 Service .............. . 473,100 GOYernment •••••••••• • 690,300 Trade •........•••..•. Finance •••• ••••••••••• 240,500 271,100 378,900 1,008,600 163,7 00 459,200 659,300 Ma rch 1956 f~5~ Marth 1956 3.7 .4 SA 3.3 4.6 2.7 0 .5 0 .9 4.1 2.0 4.5 3.0 4.7 -.2 .3 .5 1.7 .4 4,022,800 750,8 00 3,272,000 251,500 276, 100 395,300 1,026,200 170,100 465 ,300 687,500 construction workers were idled by labor-management dis· putes in April. Manufacturing employment was almost unchanged at 750,500. The chemical industry, affected by a work stoppage of 700 employees, accounted for one of the largest declines in manufacturing employment. Transportation equipment manufacturing showed the largest employment gain, as increases in aircraft and shipbuilding employment more than offset layoffs in automobile assembly work. Unemployment continued to decline in April as a result of the increase in jobs and the temporary out.migration of seasonal farm and construction workers. In Texas, the only District state for which data are available, unemployment declined from 11 3,500 in March to 108,700 in April. Labor.management disputes which began the first week of April continued through the month to idle a large number of construction and operating petroleum and chemical workers along the Gulf Coast, A wage increase granted during the first week in May resulted in the return of some of the operating workers to their jobs. However, disputes in other areas are reported to have idled additioual construction workers during May. Total construction contracts awarded in the Distri ct during April declined 1 percent from the March level. The value of residential awards turned upward with a 26·percent gain, but VALUE OF CONSTRUCTION CONTRACTS AWARDED (In tho usands of dollarsJ January_April ELEVE~TH DISTRiCT •••• ResldentiClI ....... .. All other •..... . .. .• UNITED STATESI ...... Reddential. ...... . . All other . • ........ . April 1956 April 1955 $ 183,657 $ 157,267 85,824 65,592 97,833 91,675 2,421,497 2,322.085 1,144,160 1,070, 129 1,277,337 1,251,956 1 37 states east of 'he Rocky Mountains. SOURCEI F. W. Dodge Corporation. March 1956 1956 April 1956 April Area 1 Ariz.ona, Louisiana, New Mex1c:o, Oklahoma, and Texas. r-Revi$ed. SOURCEI State employment Clgencies. Areo and type Percentage change in valuation from Percent chanoe April 1956 from 1955 185,447 $ 733,960 S 564,513 68,119 330,869 267,262 117,328 403,09 1 297,251 2,381,907 8,521,369 7,523,497 1,105,365 3,743,188 3,475,316 1,276,542 4,778,181 4,048,181 Number ARIZONA Tucson ...... . 469 LOUISIANA Shreveport .... 423 TEXAS Abilene . ...... 163 Amarilla .. . . . , 283 Austin ....... . 237 Beaumont • .. . . 339 Corpus Christi . 363 Dallas ..•... . . 2,532 EI Paso ....... 357 Fort Worth .•. . 756 Galveston . • .•. 97 HOu5ton ..... . 949 Lubbock ..... . 200 Port Arthur .... 220 San Antonia . . . 1,893 Waco ........ 290 Wichita Falls .. 110 Valuation Mar. 1955 1956 Number Valuation Percentage change in valuation from 4 months 1955 -11 1,576 $ 5,721,654 41 2,387,212 -72 10 1,745 10,294,506 -29 1,506,4 82 -16 1,879,528 2 5,543,833 50 84 2,072 -32 1,480,492 62 10,762, 859 -22 2,2 23, 166 _4 1 3,527,113 - ,(1 1,279,619 282 15,397,759 _4 1,724,460 -13 386,838 85 5,13 0,591 2 2,327,405 107 714,280 -47 -65 10 _28 68 -45 7 -12 -8 602 2 766 866 1,083 1,132 1,503 8,174 1,560 2,714 374 3,768 944 729 7,274 1,115r 477 9,786,309 7,031,193 19,074,989 4,992,874 7,827,698 57,405,513 10,092,579 13,108,282 2,318,180 56,919,203 7,311 ,992 1,6 40,416 26,474,699 6,1 86,139r 2,726,800 46 -24 35 49 -36 -11 -24 -38 147 8 -24 -12 23 12 -38 Total-17cH;e! .. 9,681 $58,100,629 -19 -6 35,800r $248,913,026r -4 986,920 7 -14 -41 1 30 22 r-Revhed. "all other" awards decreased 17 percent. However, the $183,657,000 value of April awards was 17 percent above the level of a year earlier. Residential awards reflected a year·to-year gain of 31 percent, and "all other" awards were up 7 percent. In the Nation, as in the District, the value of construction contract a wards showed little change from March to April. Total awards increased only 2 percent, residential awards rose 4 percent, and "all other" awards increased less than 1 per· cent. April awards maintained a narrow lead of 4 percent over the April 1955 level. Residential awards were up 7 percent and "all other" awards were up 2 percent from the yearearlier values. Cumulative construction awards during the first 4 months of 1956 were 30 percent higher than in the corresponding period last year in the District and were up 13 percent in the Nation. In the District, "all other" construction led the gains with an increase of 36 percent, while residential awards were up 24 percent. "All other" awards also led the national gains, but with an increase of only 18 percent. Cumulative residen· tial awards in the Nation showed an 8-percent increase. Prospects for increased District sulfur and sulfuric acid production are indicated by expansion programs announced during the past 2 months. Two sulfur companies have plans under way for expanded mine production in the gulf coast area; and two petrochemical companies, one in west Texas and one along the coast, plan increased sulfur recovery from refinery gases. District sulfur production has been enlarged in response to the increased industrial use of sulfuric acid and the greater use of sulfur in fertilizers. Taxed production in Texas amounted to 953,417 long tons during the first quar· ter of 1956, reflecting an increase of 9 percent over the corresponding period a year earlier. Tc!R!. · ~ · · 'ffSiI FEDERAL RESERVE DISTRICT