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Published by the Consumer and Community Affairs Division

Special Edition
September 2009

In This Issue

• From Pathways to Policy: An Overview of Green Collar Jobs Advocacy page 2
• Fresh Water and the Great Lakes Economic Future: A Conference Summary page 9
• Green Efforts Around the District page 13

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INTRODUCTION

treatment technologies in particular,
but fresh water demand may
deplete the lakes, and
compromise economic growth.
This article considers some of
these competing factors.

The theme of this edition of
Profitwise News and Views
(PNV) is the “green economy”
and the ramifications of new
trends in renewable energy and
environmentally focused
development for the
Midwest region.
Our first article, by Dan
DiFranco, “From Pathways to Policy:
An Overview of Green Collar Jobs
Advocacy,” discusses the outlook for
environmentally friendly renewable
energy industries from the standpoint
of job creation and career paths. A
great deal of study and infrastructure
development is taking place among
government agencies, at universities,
and organizations devoted to workforce
development, and this article probes
some of these efforts.
The second article, by Britton
Lombardi and Martin Lavelle,

Finally, our Around the District
section provides some brief
snapshots of policy and market
responses to calls to foster
environmentally sound industries (most
notably renewable energy) in the
Reserve District’s five states.
summarizes a November conference
that explored the economic value of
fresh water in the Great Lakes region,
and the importance of ensuring that
these bodies of water are clean and
preserved for future generations. The
relative scarcity of fresh water in many
regions of the country may lead to
economic resurgence near the Great
Lakes, and there is strong potential for
industries involved in developing water

The paper stock used for PNV is
FSC certified 100 percent Post
Consumer Waste recycled paper. FSC
stands for Forest Stewardship Council,
and the certification means that the
paper comes from managed forests
where trees are replaced at the same
pace they are harvested.

Profitwise News and Views

September 2009

1

RESEARCH REVIEW

From Pathways to Policy:
An Overview of Green Collar Jobs Advocacy
by Daniel DiFranco

Introduction
The term “Green Collar Job,” for
many of those who use it, represents
more than a label describing
environmentally friendly occupations. In
particular, the expression tends to
evoke a hopeful vision of economic
development that combines inclusive
prosperity and environmental
stewardship in complementary ways.
Yet even supporters who admire the
term’s ability to inspire acknowledge its
ambiguity and unwieldiness from a
technical perspective.1 Others have
even wondered whether the phrase is
anything more than a “trendy term for
politicians and others to bandy about.” 2
While a precise definition of the
term is difficult, the ways that
workforce development professionals
and environmental advocates respond
to its call are nevertheless worth
exploring. As such, this article presents
the key aspects of “Green Collar Jobs
Advocacy.” Specifically, this article
illustrates why and how advocates
strive to promote a low-carbon energy
infrastructure through legislation, and
create programs that link workers to
careers with future growth potential in
the process.

Underpinnings of the green collar
job vision
The notion that inclusive prosperity
and environmental protection in the
form of reduced greenhouse gases
(GHGs) are compatible goals rests on
the idea that the renewable energy and
energy efficiency (RE/EE) industries
are highly capable of generating
middle-skilled, family-supporting jobs

2

Profitwise News and Views

with career pathways. The authors of a
joint report by the Center on Wisconsin
Strategy, Workforce Alliance, and
Apollo Alliance, for instance, suggest
that jobs in the retrofitting industry are
comparable to those found in the
residential building construction
industry, and thus offer “ample
opportunity for entry-level labor with
potential advancement into solid
middle-skill employment.” 3 Accordingly,
one might expect 75 percent of
retrofitting jobs to pay at least $10 per
hour, based on an overview of a
representative set of construction jobs
(see figure 1).4
In addition to family-supporting,
middle-skilled jobs, advocates also
point to green industries as a viable
way to create entry-level opportunities
accessible to persons with barriers to
employment. Raquel Pinderhughes,
director of San Francisco State
University’s Urban Studies program,
supports this notion in a case study
that examines 22 clean-environment
industries in the San Francisco Bay
area. Of the employers she surveyed,
86 percent indicated hiring workers
without direct experience, and 94
percent said that they provided on-thejob training, which could lead to more
highly-skilled opportunities. Moreover,
several of these employers did not
require background checks or a high
school diploma, instead citing practical
soft skills (e.g., dependability,

September 2009

conscientiousness), and a positive
attitude towards work as important
factors for success. 5
According to some reports, RE/EE
industries are – under the right set of
policies – capable of producing high
quality jobs in large numbers. An
industry-by-industry overview prepared
for the United States Conference of
Mayors and the Mayors Climate
Protection Center, for example, predicts
that the number of jobs related directly
and indirectly to renewable power
generation, renewable transportation
fuels, and residential and commercial
retrofitting could increase from
750,000 in 2006 to 4,214,700 by
2038, if the U.S. were to adopt a 40
percent Renewable Portfolio Standard
(see figure 2A and 2B, page 4). The
authors of the study highlighted wind
power in particular as a largely
untapped resource. Specifically, the
American Wind Energy Association
indicates that wind – which accounted
for only 10 percent of renewable
energy in 2006, but which has

RESEARCH REVIEW
Figure 1: Potential New Green Jobs 2038 – U.S. Total
Construction laborers*

Sheet metal workers*
Insulation workers; floor, ceiling
& wall*
Cement masons & concrete
finishers*
Heating, air conditioning &
refrigeration mechanics &
installers*
Hazardous materials removal
workers*
Carpenters*
Plumbers, pipefitters &
steamfitters*
Electricians*

Boilermakers*

$21,310
$10.24

26,670

12.82
$21,800

$10.48

28,230

13.57
$23,660

$11.37

38,370
18.45

$26,340
$12.66

16.24
$26,530

$12.75

33,780

31,860

15.32
$26,780

$12.88

34,370

16.52
$28,250

$13.58

36,180

17.39
$28,780

$13.84

38,240

18.38
$30,700

$14.76

37,650

18.10
$39,710
$19.09

50,800

24.42

Source: Greener Pathways, based on data from the U.S. Bureau of Labor Statistics.
Notes: This chart depicts national wage data for selected middle-skill occupations in the residential building construction industry.
		
		

The 25th percentile describes wages at the lower end of the labor market.
Median wage marks the center of the wage distribution in a given occupation.

Italics indicate that BLS projects faster than average growth for this occupation across all industries over the next decade.
* In-Demand occupation per DOL, regardless of overall occupational growth levels, because the work is central to a high-growth
industry, like energy or construction.
Regional wage ranges and more precise occupational projections by industry can be run on a state-by-state basis.
Typical education and training path:
		

Moderate-term on-the-job training: Requires from one to twelve months of training, which typically occurs at the workplace.
Long-term on-the-job training: Requires more than one year of on-the-job training, or combined work experience and
classroom instruction, and may include apprenticeships of up to five years.

These are general indicators; there may be other pathways into the occupation, as well as additional educational, training or
licensing requirements.

Profitwise News and Views

September 2009

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RESEARCH REVIEW
Figure 2A: Green Jobs by Major Category – U.S. Total
Renewable Power Generation

127,246

Agriculture and Forestry

57,546

Construction & Systems Installation

8,741

Manufacturing

60,699

Equipment Dealers & Wholesalers

6,205

Engineering, Legal, Research & Consulting

418,715

Government Administration

71,900

Total

751,051

Source: U.S. Metro Economies—Current and Potential Green Jobs
in the U.S. Economy.

Figure 2B: Potential New Green Jobs 2038 – U.S. Total
2018
Renewable Power Generation
Residential & Commercial
Retrofitting
Renewable Transportation Fuels
Engineering, Legal, Research &
Consulting
Total

2028

2038

407,200

802,000

1,236,800

81,000

81,000

81,000

1,205,700

1,437,700

1,492,000

846,900

1,160,300

1,404,900

2,540,800

3,481,000

4,214,700

Source: U.S. Metro Economies—Current and Potential Green Jobs
in the U.S. Economy.
quintupled in size over the past decade
– currently generates less than .5
percent of its full 10,777 billion kW-h
estimated potential (see figure 3, page
5). Moreover, the Department of Energy
also suggests that hydropower
generation, which as a more
established energy source produced
77 percent of alternative electricity in
2007, could roughly double by investing
in “Small Hydro” projects.6

Green collar jobs advocacy and
workforce development
While the success green collar jobs
enthusiasts have had with bringing
national attention to their cause is
relatively recent, the actual practices,
which they are working to promote, are
already taking place, to some degree,
at the local and state level. With
4

Profitwise News and Views

respect to that component of green
collar job advocacy that focuses on
linking middle-skilled workers with
rewarding careers in low-carbon
industries, for example, Columbia
Gorge Community College in Oregon
has been experimenting with curricula
intended to prepare wind turbine
technicians for work in the State’s
Windy Columbia Valley Gorge. Their
six-month pilot program, which grew
out of a 2006 partnership between
local employers, educators, and
community development intermediaries,
and which has led to the development
of a one-year certification program in
Renewable Energy Technologies,
placed 22 of its 24 graduates – nine of
whom were displaced workers from the
local aluminum industry – into jobs that
paid $20-24 per hour.7

September 2009

Complementing programs aimed at
providing seasoned workers with
advanced skills, programs like
Greencorps Chicago focus on
connecting less experienced persons
with entry-level positions. Admission to
the program, which trains approximately
50 individuals as community gardeners
for projects that it also helps to
facilitate, is officially open to Chicago
residents 18 and over, but is in
particularly high demand among underand unemployed persons. Patricia Lee,
a project coordinator with a background
in horticulture, notes that helping
individuals acquire the communication
and other soft-skills necessary to adapt
to the day-to-day demands of
employment can be a challenge,
especially for those who have limited
work histories or have been out of work
for extended periods of time. While
attrition is significant, Lee cites the
program as an overall success insofar
as it gives “people a chance who
perhaps have not been given chances
before,” and “helps them learn technical
skills as well as professional skills that
they can take on to whatever industry
or field that they’re interest in.” 8
While Greencorps and other entrylevel oriented programs tend to
prioritize soft-skill development as a
means for entering the overall
workforce, what stands out most within
the technical skill development
literature are the importance of careerladders, as well as the partnerships
essential for forming them. For many
workforce development professionals, a
well-defined career ladder – an ordered
sequence of jobs that utilize skills
which build upon each other, ideally
within a well-structured educational
and support system – is key for
ensuring growth opportunities. In order
for this to occur, however, program
architects require detailed knowledge
of the industries for which they are
preparing prospective workers.
Therefore, green collar job advocates
also tend to emphasize the role of
public-private partnerships, through
which employers may communicate to
educators the skills necessary to

RESEARCH REVIEW
advance in a given field, as well as
insight into how those skills interrelate.
It is interesting to note that these
themes, while certainly a prominent
feature of green workforce
development, do not necessarily set
clean-energy training strategies apart
from educational approaches in other
industries. Indeed, many of the panelists
who attended the Chicago Federal
Reserve’s 2007 Worker Mobility
conference repeatedly identified
partnerships as a way to “help leverage
resources, build capacity, improve
flexibility, foster creativity, and improve
outcomes.” 9 Thus, as demonstrated by
the Washington State Workforce
Training and Education Coordinating
Board’s plan to add a Green Skill
Industry Panel to its already existing
array of Skill Panels, developing RE/EE
training programs is often a matter of
adapting training methods used in
different industries.10
Perhaps what does distinguish green
collar workforce development from
efforts in other industries is the gap
between the training infrastructure’s
current state and its full potential. Dr.
Victoria Cooper, director of the
Environmental Technology Program at
Wilbur Wright City College in Chicago,
for example, believes much work needs
to be done from a career-ladder
perspective. In contrast to other fields,
like nursing, in which the ladder “is
really spelled out and has been
researched and documented,” she says,
“…we really don’t have that model yet
for green collar jobs, and that’s exactly
what we’re working on right now.”11
In addition to the need to flesh out
career ladders that connect entry-level
workers with more highly skilled
opportunities, advocates also cite as a
major challenge the need to bring
current training efforts to a scale
capable of meeting employer demand. A
widely referenced review of technical
literature by the National Renewable
Energy Laboratory, for example,

Figure 3: U.S. Wind Energy Potential - Top 20 States
(Billions of Kilowatt Hours Annually)
North Dakota

1,210 Colorado

481

Texas

1,190 New Mexico

435

Kansas

1,070 Idaho

73

South Dakota

1,030 Michigan

65

Montana

1,020 New York

62

Nebraska

868 Illinois

61

Wyoming

747 California

59

Oklahoma

725 Wisconsin

58

Minnesota

657 Maine

56

Iowa

551 Missouri

52

Source: U.S. Metro Economies—Current and Potential Green Jobs in the U.S.
Economy, based on data from the American Wind Energy Association.
identifies the “lack in the workforce of
adequate scientific, technical, and
manufacturing skills required for RE/
EE” as a recurring concern among
energy policy experts,12 a problem which
advocates say will only get worse as
baby boomers exit the workforce en
masse.13 As a result, rather than starting
from scratch, advocates advise placing
special focus on equipping incumbent
workers with green skills, and updating
existing educational programs to include
RE/EE coursework. Funding strategies
are often aligned with this principle; the
wind industry partnership mentioned
earlier, for example, was financed in part
by the state’s Employer Workforce
Training Fund for incumbent workers.14

Green collar job advocacy and
energy policy
There is general agreement among
practitioners that successful training
partnerships must address market
demand, and green workforce
development is no exception. However,
the full scope of green collar job
activism includes not only an effort to
promote programs that respond to the
demand for green skills, but also an
attempt to shape and catalyze demand
through policies that encourage the
growth of low-carbon industries.

While the legislative proposals
currently in circulation among green job
sympathizers are too numerous and
technical to explore here, two of the
more prominent ones bear mention.
Renewable Portfolio Standards (RPS),
for example, are market-based
mechanisms through which states have
been reducing greenhouse gases and
supporting the growth of the renewable
energy sector. These policies, which
already exist in 30 states in various
forms (see figure 4), work by first
setting a jurisdiction-wide minimum
percentage of energy that must be
derived from green sources by a
specified date. The subsequent targets
are then achieved by requiring major
utility suppliers to purchase credits – in
this case, proofs of renewable energy
production which may be sold separately
from the actual underlying energy – in a
quantity proportionate to their overall
sales.15 In order to moderate the price of
these credits and thereby increase the
targets’ achievability, RPSs are often
implemented in conjunction with Energy
Efficiency and Resource Standards
(EERS) – which aim to decrease overall
energy consumption through a similar
commoditization of end-user energy
savings – as well as Production Tax
Credits, which seek to expand
renewable energy capacity.16

Profitwise News and Views

September 2009

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RESEARCH REVIEW
Figure 4: Energy Efficiency Resource Standards

Skeptics of the movement

In contrast to the view that policies
which enhance the competitiveness of
low-carbon industries go hand-in-hand
with improving opportunities for
middle-skilled workers and persons
with barriers to employment, some
skeptics have voiced concerns that the
benefits of such measures would be
more than offset by job losses to other
industries. For instance, William
Yeatman, an energy policy analyst at
the Competitive Enterprise Institute, a
Washington based free market think
tank, claims that RE/EE-friendly plans
like the one proposed by New Jersey
Governor Jon Corzine – which includes
a proposal to implement a state-wide
20 percent RPS by 2020 – “would
Source: Greener Pathways, based on data from the American Council for an
create some jobs constructing wind
Energy-Efficient Economy.
turbines, but it would also drive away
employers by making electricity more
subsidies and tax breaks, would
Furthermore, organizations like the
expensive.” 20 A critique of the
encourage
investment
in
RE/EE
Center for American Progress (CAP), a
Lieberman-Warner Climate Security
technology by allowing green
Washington-based liberal think tank,
Act – a bill designed to reduce GHG
businesses to compete more
are working to enact a national GHG
emissions by as much as 19 percent
effectively
against
“brown”
energy
“cap-and-trade” policy similar to the
below the 2005 level by 2020 and 63
providers in the short term, and
percent below the 2005 level in 2050
one that exists for sulfur emissions.
thereby increase the pace of
vis-à-vis a cap-and-trade mechanism21
Cap-and-trade systems bear
– lays out a scenario consistent with
innovation necessary for lowering
resemblance to RPSs insofar as both
these concerns. According to the
energy
costs
in
the
long
term.
Several
rely on the trading of credits to achieve
Charles River Associates assessment,
an aggregate target; however, there are reports indicate that such investment
a mismatch between the timing of the
would in turn translate into significant
several important ways in which the
bill’s provisions and the pace of
job creation: the Apollo Alliance, for
two systems differ. In particular,
technological improvement would lead
instance, claims that $300 billion in
whereas credits under the RPS model
correspond to a variable supply of
federal investment spent over 10 years to spikes in energy prices as well
stunted job growth – nearly 4 million
kilowatt hours of electricity derived
would add 3.3 million jobs to the
fewer net jobs in 2015 compared to a
from renewable methods, credits under economy, increase the Gross Domestic
baseline scenario which includes only
the cap-and-trade model relate to CO2
Product by $1.4 trillion, and would
existing policy – even after taking into
emissions permits (in metric tons), the
more than pay for itself through
account the creation of green jobs. 22
supply of which is predetermined by the increased tax revenue.18 Similarly, the
Further, while the notion of global
governing policy. The systems also
University of Massachusetts Political
warming
is widely accepted, some
differ in terms of who participates in
Economy Research Institute issued a
critics
of
GHG regulation question the
each market: while RPS credits are
report that frames the CAP’s 10 point
plausibility
of reversing the trend.
purchased by utilities and sold by
GHG reduction proposal – the
qualified renewable energy providers,
centerpiece of which is a national cap- According to a letter sent to the United
Nations Intergovernmental Panel on
cap-and-trade credits are purchased by and-trade policy – in terms of a
Climate Change, the answer to this
major GHG emitters, and are sold by a
stimulus plan. According to the study,
17
question is an unqualified “no”: the
central authority to the highest bidder.
2 million jobs could be created in two
letter’s signatories – which include the
years by using the proceeds from
Proponents argue that implementing
late Reid Bryson, an influential
permit sales to fund $100 billion in tax
systems like RPSs and cap-and-trade
University of Wisconsin-Madison
credits, direct spending, and loan
on an economy-wide basis, along with
climatologist well-known for his
guarantees for six RE/EE industries.19
direct assistance in the form of
skepticism of anthropogenic global
6

Profitwise News and Views

September 2009

RESEARCH REVIEW
warming – explicitly state that “It is not
possible to stop climate change, a
natural phenomenon that has affected
humanity through the ages,” and that
“the current UN approach of CO2
reduction is likely to increase human
suffering from future climate change
rather than to decrease it.” 23 Rather
than pursue a costly path aimed at
preventing “inevitable natural climate
changes,” the letter continues,
“National and international planning for
such changes is needed, with a focus
on helping our most vulnerable citizens
adapt to conditions that lie ahead.” 24
In testimony before the Senate
Committee on Environment and Public
Works, Kenneth Green – a resident
scholar for the American Enterprise
Institute – elaborated upon what he
believes such an “adaptation” approach
should entail. Specifically, adaptation
would mean making cities more
tolerant of extreme weather conditions,
ending insurance “subsidies,” which
make it financially viable for people to
live in flood-prone and hurricane-prone
areas, and encouraging wealth growth
abroad in a way that would allow
foreign countries to put less strain on
their own ecosystems, among other
things. While Green may be in favor of
implementing a “modest, revenueneutral carbon tax,” his version of
adaptation otherwise steers away from
the large-scale proposals favored by
green jobs proponents. 25

Conclusion
The optimistic message underlying
green job activism has certainly
resonated among Americans in a way
that defies traditional divisions. To
illustrate, September 27, 2008, marked
a day in which more than 100,000
individuals from all walks of life
signaled to lawmakers their readiness
for “green jobs now” by participating in
650 local rallies across all 50 states. 26
Interest in green collar jobs has also
impacted the national legislative
agenda: in December 2007, for
example, former president George W.
Bush signed into law the Green Jobs

Act, which allocates $125 million per
year for green skills pilot programs, 20
percent of which is dedicated to
creating “green pathways out of
poverty” for disadvantaged workers. 27
Likewise, lawmakers were in part
motivated by employment
considerations when they modified last
October’s Emergency Economic
Stabilization Act to include provisions
that extended a series of renewable
energy production and investment tax
credits that would have otherwise
expired this year. 28 Though green collar
job advocacy certainly has its critics,
this momentum seems likely to grow, as
it becomes increasingly clear that
efforts to stimulate low carbon
industries will play a major role in the
Obama administration’s plan to revive
the economy.

Notes
1 White, Sarah, and Jason Walsh. 2008. Greener
Pathways—Jobs and Workforce Development in
the Clean Energy Economy. Center on
Wisconsin Strategy, The Workforce Alliance,
The Apollo Alliance. www.cows.org/pdf/
rp-greenerpathways.pdf.
2 Greenhouse, Steven. 2008. Millions of Jobs of a
Different Collar. New York Times, March 26,
2008. www.nytimes.com/2008/03/26/
business/businessspecial2/26collar.html.
3 White, Sarah, and Jason Walsh. 2008. Greener
Pathways—Jobs and Workforce Development in
the Clean Energy Economy. Center on
Wisconsin Strategy, The Workforce Alliance,
The Apollo Alliance. www.cows.org/pdf/
rp-greenerpathways.pdf.
4 Ibid. (Although, it should be mentioned, much of
this labor is seasonal.)
5 Pinderhughes, Raquel. 2007. Green Collar
Jobs—An Analysis of the Capacity of Green
Businesses to Provide High Quality Jobs for
Men and Women with Barriers to Employment.
City of Berkeley Office of Energy and
Sustainable Development. http://bss.sfsu.edu/
raquelrp/documents/v12OctoberFullReport.pdf.

Pathways—Jobs and Workforce Development in
the Clean Energy Economy. Center on
Wisconsin Strategy, The Workforce Alliance,
The Apollo Alliance. www.cows.org/pdf/
rp-greenerpathways.pdf.
8 Lee, Patricia. Telephone Interview. October 6,
2008.
9 Toussaint-Comeau, Maude. 2008. Strategies
for Improving Economic Mobility of Workers: A
Conference Report. Federal Reserve Bank of
Chicago. www.chicagofed.org/community_
development/files/PNV_Sep2008_ReEd_
FINAL_WEB.pdf.
10 White, Sarah, and Jason Walsh. 2008.
Greener Pathways—Jobs and Workforce
Development in the Clean Energy Economy.
Center on Wisconsin Strategy, The Workforce
Alliance, The Apollo Alliance. www.cows.org/
pdf/rp-greenerpathways.pdf.
11 Wright, Dr. Victoria. Telephone interview.
October 6, 2008.
12 Margolis, R., and J. Zuboy. September 2006.
Nontechnical Barriers to Solar Energy Use:
Review of Recent Literature. National
Renewable Energy Laboratory. www.nrel.gov/
docs/fy07osti/40116.pdf.
13 June 2008. Tell Congress to Fund Green
Jobs! (Sample Letter to Congress). Green for
All. www.greenforall.org/files/TELL%20
CONGRESS%20TO%20FUND%20
GREEN%20JOBS.pdf.
14 White, Sarah, and Jason Walsh. 2008.
Greener Pathways—Jobs and Workforce
Development in the Clean Energy Economy.
Center on Wisconsin Strategy, The Workforce
Alliance, The Apollo Alliance. www.cows.org/
pdf/rp-greenerpathways.pdf.
15 October 1997. The Renewables Portfolio
Standard: How it Works and Why It’s Needed.
American Wind Energy Association. www.awea.
org/policy/rpsbrief.html.
16 White, Sarah, and Jason Walsh. 2008.
Greener Pathways—Jobs and Workforce
Development in the Clean Energy Economy.
Center on Wisconsin Strategy, The Workforce
Alliance, The Apollo Alliance. www.cows.org/
pdf/rp-greenerpathways.pdf.
17 January 2008. Cap and Trade 101. Center for
American Progress. www.americanprogress.
org/issues/2008/01/pdf/capandtrade101.pdf.

6 October 2008. U.S. Metro Economies—Current
and Potential Green Jobs in the U.S. Economy.
Prepared by Global Insight for the United States
Conference of Mayors and the Mayors Climate
Protection Center. www.usmayors.org/
pressreleases/uploads/GreenJobsReport.pdf.

18 January 2004. New Energy for America—The
Apollo Jobs Report: Good Jobs & Energy
Independence. Produced by the Institute for
America’s Future and the Center on Wisconsin
Strategy. http://apolloalliance.org/downloads/
resources_ApolloReport_022404_122748.pdf.

7 White, Sarah, and Jason Walsh. 2008. Green

19 Pollin, Robert, Heidi Garrett-Peltier, James

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September 2009

7

Heintz, Helen Scharber. September 2008. Green Recovery—A Program to Create Good Jobs and
Start Building a Low-Carbon Economy. www.americanprogress.org/issues/2008/09/pdf/green_
recovery.pdf. (The six industries mentioned above are: building retrofitting, mass transit, electrical
grid transmission systems, wind power, solar power, and next-generation biofuels.)
20 Yeatman, William. 2008. Green Jobs Programs Won’t Work in New Jersey, or Anyone Else. Press of
Atlantic City (op-ed), December 2, 2008. www.cei.org/articles/green-jobs-programwon%E2%80%99t-work-new-jersey-or-anywhere-else.
21 October 2007. Lieberman and Warner Introduce Bipartisan Climate Legislation. Press Release
from the office of Senator Joe Lieberman. www.lieberman.senate.gov/newsroom/release.
cfm?id=285619.
22 April 2008. Economic Analysis of the Lieberman-Warner Climate Security Act of 2007 Using
CRA’s MRN-NEEM Model. Charles River Associates. www.crai.com/uploadedFiles/RELATING_
MATERIALS/Publications/BC/Energy_and_Environment/files/CRA_NMA_S2191_April08_2008.
pdf.
23 Don’t Fight Adapt. Open Letter to the Secretary-General of the United Nations. December 12,
2007. www.nationalpost.com/news/story.html?id=164002.
24 Ibid.
25 2007. Testimony of Kenneth P. Green before the Senate Committee on Environment and Public
Works. American Enterprise Institute for Public Policy Research.
26 September 2008. Huge Nationwide Rallies Call for “Green Jobs Now.” Green For All Press
Releases. www.greenjobsnow.com/media/press-releases/huge-nationwide-rallies-call-for201cgreen-jobs-now201ds.
27 The Green Jobs Act of 2007. The Workforce Alliance. www.workforcealliance.org/atf/
cf/%7B93353952-1DF1-473A-B105-7713F4529EBB%7D/Summary%20Green%20Jobs%20
Act%20in%202007%20Energy%20Bill.pdf. Accessed April 22, 2009.
28 October 2008. Wind, Solar Tax Credits Extended in $700 Billion Bail-Out. Environmental News
Service. www.ens-newswire.com/ens/oct2008/2008-10-03-02.asp.

Biography
Daniel DiFranco is an associate economist in the Consumer and
Community Affairs department of the Federal Reserve Bank of Chicago.
He is responsible for providing statistical analysis, and research assistance
for projects that support CCA’s core mission: promoting community
development through fair access to credit and financial services. Mr.
DiFranco holds a B.A. in sociology from the College of the Holy Cross, and
an M.A. in applied economics from the University of Michigan.

8

Profitwise News and Views

September 2009

RESEARCH REVIEW

Fresh Water and the Great Lakes Economic Future: A Conference Summary
by Martin Lavelle and Britton Lombardi

On November 10, 2008, the Federal
Reserve Bank of Chicago’s Detroit
Branch hosted a conference to
examine fresh water’s role in the
economic future of the Great Lakes
region. Participants discussed policy,
development, and restoration issues
involving the region’s abundant
freshwater resources.
The conference had three main
objectives. One was to look at the key
drivers of growth in the Great Lakes
region,1 particularly the attractiveness
of its natural amenities such as fresh
water and forests. The second was to
debate the costs and benefits
associated with cleaning up the
region’s abundant open waters and
with building residences and
businesses near them. The third goal
was to discuss how industries,
especially those based on water
treatment technologies, might be able
to further transform the region.
To start the conference, William
Testa, Federal Reserve Bank of
Chicago, discussed different opinions
about fresh water’s role in the future of
the Great Lakes economy. Many
believe there will be an economic
resurgence in the Great Lakes region
because of water’s scarcity in other
parts of the country. However, others
fear that such water demand will lead
to the diversion and depletion of the
region’s freshwater resources.

The recently finalized Great Lakes–
St. Lawrence River Basin Water
Resources Compact, signed by
President George W. Bush in October
2008, imposes rules on further water
withdrawals while requiring states to
take up new management and
conservation programs. Testa said the
compact “gives the region some
assurance that it can plan to preserve
and develop its natural advantages of
abundant water in ways that secure a
brighter future.” Testa went on to
explain that the Great Lakes region has
multiple (though sometimes competing)
sets of policy options. One set focuses
on the preservation and cleanup of the
Great Lakes; this set includes all
related regulations and land use and
water consumption policies. Another
set involves infrastructure and
economic development programs
originated by communities to promote
the recreational and residential uses of
Great Lakes waters. An additional set
includes the region’s strength in
freshwater treatment technology,
generated in many instances by strict
regulations intended to improve the
water’s quality. These regulations, Testa
noted, have spawned an increase of
water treatment firms, as well as
university-level research in related
fields, throughout the region; such
businesses and intellectual capital
could put the Great Lakes region at the
forefront of freshwater technology.

Growth driven by natural
amenities
Mark Partridge, Ohio State
University, kicked off the first session
by focusing on the effects of natural
amenities (e.g., climate, water, and
landscape) on U.S. migration patterns.
Partridge noted that, although about
50 percent of those who migrate do so
because of good job opportunities, the
other 50 percent move because they
are drawn to certain natural amenities.
In his research, Partridge found that
weather is a key factor in “amenity-led
migration.” (Water played a significant
role only in migration to rural areas, he
stated.) Between 1950 and 2000, the
fastest population growth occurred in
warm weather locations, i.e., the Sun
Belt. However, between 2000 and
2007, amenity-led growth in the U.S.
also occurred in colder areas, which
seems to show that some people prefer
colder climates and the associated
winter recreation. This trend was
evident in the upper Great Lakes
region. As places with warmer climates
started to get crowded and their
housing prices increased, some people
looked to other areas with alternative
types of natural amenities and lower
housing costs. For the Great Lakes
region, fresh water and the surrounding
natural environment may support
population growth and attract
businesses that require significant

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September 2009

9

RESEARCH REVIEW
amounts of water as an input (e.g.,
those in the food industry). Therefore,
Partridge recommended that the Great
Lakes region focus on maintaining and
improving the natural amenities, as well
as creating job opportunities, to best
leverage the recent migration trends
toward colder and less crowded areas
with less expensive housing.

Cost–benefit analysis of Great
Lakes restoration
John C. Austin, New Economy
Initiative for Southeast Michigan, argued
that fresh water could play a critical role
in the Midwest’s emerging knowledgebased economy. Austin pointed out that
the Midwest has contributed much
talent and many new ideas (observed in
the number of patents awarded to the
region), but it has the resources to do
even more. With its network of research
universities and associated firms, he
argued, the Great Lakes region could
become the education center for water
conservation techniques and
sustainable methods using water as an
energy source.
Austin alluded to the “magic” appeal
of water, by which he meant that water
has some undefinable quality that
attracts people. Because of this factor,
Austin contended that water can be an
economic good for the region through
such various avenues as recreation and
tourism, waterfront development, and
freshwater technology research. To
support this idea, Austin referenced a
Brookings Institution report 2 that found
a $25 billion cleanup of the Great
Lakes region would yield an $80 billion
to$100 billion payoff. The Great Lakes
restoration can have a real economic
impact by helping the region become a
“special” place where individuals want
to live and compete globally, but
transforming this region into the
“Freshwater Coast” requires a cleanup
of its environment and natural
resources and significant improvements
in infrastructure.
John Braden, University of Illinois at
Urbana–Champaign, also talked about
10

Profitwise News and Views

the costs and benefits of a Great Lakes
restoration. In the Great Lakes–St.
Lawrence River Basin, which lies in both
the U.S. and Canada, 40 areas of
concern (AOCs) require significant
investment to be restored. Of the $250
million authorized in the Great Lakes
Legacy Act, 50 percent has been
appropriated for cleanup purposes. Yet,
some question whether the attendant
restoration efforts will fully offset the
losses in economic value from the
accumulated contamination to the Great
Lakes region. Braden studied the costs
of contamination by measuring the
losses in the value of homes in and
around the contaminated areas as an
indicator. For 23 U.S. AOCs, 3 Braden
estimated that the homes’ cumulative
loss in value was $1.7 billion.4 Although
the costs of cleanup range from $1.5
billion to $4.5 billion, remediation alone
may not fully recover all the value lost.
The restoration effort will ultimately be
of little consequence if the additional
policies to reverse the negative effects
of contamination are administered
poorly. Braden stated that the valueadded features to an AOC turnaround
might include the development of
recreation, tourism, and commercial
properties, as well as ecosystems.
David Albouy, University of Michigan,
reminded conference participants in a
follow-up discussion segment that, while
clean natural amenities remain an
important part of economic growth,
other aspects of an area need to be
enhanced as well. Albouy emphasized
the importance of making cities’
downtowns vibrant. To create urban
vitality in the Great Lakes region, an
injection of investment into cities’
infrastructure may be needed.
According to Albouy, individuals want a
combination of a robust economy,
natural amenities, and a strong local
community—key components that make
up an “attractive” place.

Recreation and retirement
In the second session, Steven Deller,
University of Wisconsin–Madison,
discussed recreation and retirement
counties in the Midwest. These days,

September 2009

more people are choosing to relocate at
retirement, often so that they can enjoy
a more active and healthier lifestyle.
Retirees look for three different things:
cultural amenities, warm weather, and
natural amenities, such as lakes, forests,
and mountains. Therefore, the northern
third of Michigan and parts of Wisconsin
and Minnesota have become popular
retirement destinations for those
desiring natural amenities. Older
individuals’ summer homes in these
areas become their full-time homes
during retirement. Some retirees choose
to purchase lakefront property, while
others have turned to buying small
farms that no longer produce
agriculture. Deller argued against the
commonly held view that retirement and
recreational areas are associated with
poverty, even though they do tend to
provide lower wages. Countering the
notion of a “gray peril,” he noted that
retirees support the local economy
through their willingness to pay higher
taxes and invest in local schools. Also,
retirees do not drain the area’s health
care, he explained, because many of
them relocate closer to their families as
their health deteriorates.

Michigan’s recreation and tourism
Don Holecek, Michigan State
University, stated that Michigan has
more miles of coastal water than any
other state except Alaska, but Michigan
ranked only 44th in state per capita
direct travel spending in 1999. As
Michigan’s economy continues to
weaken, Holecek argued, the state
needs to look to its other resources,
such as its extensive coastline and
natural amenities to create a tourism
industry like those of Nevada and
Hawaii. Currently, the vast majority of
Michigan tourism comes from
midwestern residents. So, Michigan
needs to expand its market to new
domestic and international tourists. To
successfully expand tourism, Holecek
said, Michigan needs to overcome a few
issues: Michigan needs to develop and
modernize the infrastructure
surrounding its natural amenities; allow
more access for the public to its
waterfront; and enhance water resource

RESEARCH REVIEW
protection. Lastly, Michigan still needs
to develop an organizational and product
delivery system – with strong political
and economic backing – that will
enhance and promote Michigan’s natural
resources for both recreational and
environmental ends.

Urban waterfront revitalization
Ann Breen, The Waterfront Center,
displayed numerous examples of cities
worldwide reclaiming their waterfronts
through redevelopment. Breen
emphasized it takes a significant
amount of time and investment to
complete a waterfront project. Hartford,
Connecticut, and Providence, Rhode
Island, are examples of cities that
overcame major obstacles to revitalize
their waterfronts after their textile firms,
which formed their main industry, moved
manufacturing overseas. In general,
Breen noted, each redevelopment
project must begin by building an
extensive awareness among the public
to generate energy, interest, and
support for the project. For example,
one important step for Detroit’s
waterfront redevelopment was to post
signs informing residents that they were,
in fact, on the “Detroit Waterfront.” In
some cities around the world,
developers have incorporated into their
green spaces several sculptures and
other structures that actually monitor
the quality of the adjacent body of water.
Breen also mentioned the increasing
frequency of mixed-use projects, which
combine housing and businesses along
a waterfront, allowing each to support
the other.
David Ullrich, Great Lakes and St.
Lawrence Cities Initiative, brought to
light the goals and key concepts of the
initiative, which is a group of U.S. and
Canadian mayors and other local
officials who actively work to protect
and restore the Great Lakes and St.
Lawrence River. The initiative focused
first on addressing the region’s water
quality and quantity, as well as the
waterfront’s vitality. Currently, over $15
billion is being invested annually in the
Great Lakes basin ecosystem—the
majority of which is used to improve the

region’s water quality. Doing this
requires the removal of invasive species
from the water. To improve water
quantity, 33 cities have agreed to
reduce water usage by 15 percent over
the period 2000–2015. Waterfront
development that preserves natural
habitats, Ullrich said, reacquaints
citizens with local natural amenities that
in some cases have gone unnoticed
because of industrialization.

Responsibilities of the 		
Great Lakes region
John Cherry, Jr., the lieutenant
governor of Michigan, delivered the
conference keynote speech, noting the
special obligations the region has to its
economic asset, the Great Lakes. The
responsibilities are to clean, protect, and
enjoy the Great Lakes waters and teach
the world how to “smartly manage a
finite and increasingly valuable global
resource.” Cherry listed four goals the
region must achieve in order to
capitalize on the “magic” appeal of
water. First, there can be no toxic or
quarantined areas of water due to
pollution or contamination. Second,
beaches should remain open and allow
public access and enjoyment. Third, the
area’s native fish should be abundant,
safe, and edible. Finally, wetlands,
dunes, and beaches should afford public
access and enjoyment while filtering
damaging sediments. Cherry cited a
recent study that found that for every
dollar invested in the Great Lakes’
restoration, there would be three dollars
in return (in terms of jobs and other
economic gains) to the region. Research
institutions throughout the region should
be at the forefront of developing the
water conservation, management,
cleaning, and treatment technologies
needed not only in the U.S. but across
the world. Michigan and the rest of the
Great Lakes region should lead the
development of new freshwater
technologies; by doing this, not only will
they create new jobs, they will also
generate more knowledge on water and
sustainability issues that can be shared
nationally and globally.

Clean water’s industrial legacy
Like Cherry, Sammis B. White,
University of Wisconsin–Milwaukee,
argued that restoring and improving the
Great Lakes will create new jobs. The
Milwaukee region formed a regional
water cluster called the Milwaukee 7,
which helps address water quality and
quantity problems. Effective water
clusters utilize the experienced talent
who work among the regional firms and
collaborate with other water researchers
to obtain financing for their projects.
Milwaukee has firms of all sizes,
including five of the world’s 11 largest
water companies, along with
engineering schools and independent
freshwater researchers. The Milwaukee
7 has identified some 50 regional water
problems, generating momentum to find
solutions; however, more public and
governmental pressure must be applied.
The Milwaukee 7 faces numerous
political, municipal, and technological
challenges, White said. One important
challenge is to speed the openness to
innovation through competitive bidding
and have more firms engage in the
bidding process. The region can take
more steps to build significant water
clusters by pushing the U.S.
Environmental Protection Agency to
toughen water standards, promoting
new biofuel initiatives, pressuring a
federal decision on ballast water, and
selling the solutions to its water
problems to other regions and countries.
Lastly, White observed that only $15
million per year is devoted nationally to
water research and development; this
amount needs to be increased.
Gil Pezza, Michigan Department of
Economic Development, spoke about
the mission and strategy of the Michigan
Economic Development Corporation’s
Water Technologies Cluster Initiative.
The water cluster’s mission is to position
Michigan as a center of excellence for
the development and commercialization
of water technologies and management
systems by leveraging Michigan’s
abundance of fresh water. In addition,
the cluster will use Michigan’s
university-based research and
development facilities and expertise,

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September 2009

11

RESEARCH REVIEW
advanced manufacturing capabilities, and
environmental leadership and stewardship.
The first step of the water cluster’s main
strategy is to uncover new technology
needs. Once needs are established, the
cluster identifies technology that is two to
four years away from rollout and the
associated companies that can fill the
technological need. Then, the cluster
helps bring together these companies and
finds funding to facilitate full-scale project
testing and, if this testing is successful,
the eventual rollout of the new technology.
Austin, White, and Pezza went on to
discuss the future relationship between
industry and fresh water. They
concurred on several goals that must be
attained. First, existing water
technologies must be studied and a
working supply chain must be employed
to complement these technologies.
Next, permitting policies that contribute
to water technology development should
be fashioned. Then, the region must
encourage research, development, and
learning centers for new and sustainable
technologies, which can transform the
region’s economy by attracting more
people and funds. Also, water
conservation practices must be built into
the regional framework of the
manufacturing, construction, and
engineering economy. Austin, White, and
Pezza concurred that, if competitive
firms use their collective interest in
freshwater technology and work
together, such collaboration would
benefit all participants. Lastly, state and
local governments need to be on the
leading, not lagging, edge of adopting
green technologies and new regulatory
frameworks for the environment.

Conclusion

bring more people and firms here.
Finally, there was great urgency and
optimism surrounding the prospects for
industries based on freshwater
technologies, in coordination with
universities and public entities, to
contribute significantly to the region’s
economic development.

Notes
1 Minnesota, Wisconsin, Michigan, Illinois, Indiana, Ohio, Pennsylvania, and New York border
the five Great Lakes (Superior, Michigan, Huron, Erie, and Ontario), forming the U.S.
portion of this region. Only the first six states are considered wholly within the Midwest.
The Canadian province of Ontario also borders the lakes.
2 Austin, John C., Soren Anderson, Paul N. Courant, and Robert E. Litan. “Healthy Water,
Strong Economy: the Benefits of Restoring the Great Lakes Ecosystem,” Great Lakes
Economic Initiative, Brookings Institution, Metropolitan Policy Program, September 2007.
3 There are technically 26 AOCs in the U.S., but Braden only studied 23 of them.
4 This loss in value was calculated by Braden for the residential properties in the 23 AOCs
(with the exception of very large and overlapping cases), using 2000 median home prices
and quantities within a two-mile radius.

Biographies
Martin Lavelle is an associate economist in the Research Department at
the Federal Reserve Bank of Chicago’s Detroit Branch. His research
revolves around the Michigan economy, and its impact on the District and
national economies. Specific topics include the auto industry, the U.S.Canada border, as well as working on the District’s contribution to the
Beige Book. In addition to his research, he speaks to economics classes at
area colleges and high schools. Lavelle received his B.S. in Business and
M.A. in Economics from Miami University in Oxford, Ohio.
Britton Lombardi is an associate economist in the Economic Research
department of the Federal Reserve Bank of Chicago. Her research
focuses primarily on regional economic development topics; such as the
migration of young professionals, and manufacturing job trends. Lombardi
received a B.A. from Ohio Wesleyan University, graduating Phi Beta
Kappa, and is currently pursuing an M.B.A. from the University of Chicago
Booth School of Business.

This conference explored the policy,
development, and restoration issues
involving the Great Lakes region’s
abundant freshwater resources.
Conference participants agreed that we
must become better stewards of our
natural amenities so that we can draw
more residents, tourists, and businesses
to the Midwest. Many agreed that
improvements in infrastructure near our
natural amenities would be required to
12

Profitwise News and Views

September 2009

AROUND THE DISTRICT

Around the District
ILLINOIS

Partnerships transforming Illinois into a vital
center of an emerging green economy
Throughout Illinois, public, private
and nonprofit organizations have been
working together to transform and
meet the demands of the emerging
green economy, including new
employment opportunities. Below are
some links to a few of the reports that
could assist you, your local
governments, and financial institutions
to establish and implement green
policies and programs.
The Delta Institute and affiliates’
published its 59 page report, Removing
Market Barriers to Green Development:
Principles and Action Projects to
Promote Widespread Adoption of Green
Development Practices. The report
describes six principles for removing
market barriers to green development,
and recommends action projects and
next steps to address these barriers
and to further support green
development practices. The complete
report can be found at www.deltainstitute.org/marketbarriers.
Also, the Delta Redevelopment
Institute and its partners are
developing economic development
strategies for the Chicago Metropolitan
Agency for Planning (CMAP) for its

long-range plan (GO TO 2040 Plan).
Delta’s report is focused on green
economic growth strategies for both
emerging green sectors (e.g., green
energy, green building products and
services, waste recycling), as well as
the greening of existing sectors. Goals,
objectives, strategies, and indicators
are included in the report to inform
decisions throughout the region. The
report is expected to be published in
Summer 2009, and will be available for
download at CMAP’s GoTo2040 Web
site, www.goto2040.org.
The city of Chicago and its partners
have recently released the Guide to
Completing an Energy Efficiency &
Conservation Strategy. “Chicago’s
guide will help cities and counties to
thoughtfully plan for long-term and
sustainable energy efficiency and
conservation, and maximize the
opportunity the Energy Efficiency and
Conservation Block Grant program
planning dollars represent.” Among
other topics, the report covers model
plan outlines, a planning process guide,
and steps to completing a green jobs
and economic development plan. The
complete report can be found at www.
cnt.org/repository/
CHICAGOEECGUIDE4POST.pdf.

Another partnership initiative in
Illinois includes the Chicagoland Green
Collar Jobs Initiative (Initiative), which
was founded with the intent of
organizing stakeholders around the
opportunities and resources around
green collar jobs. The Initiative is a
collaboration of partners from labor
groups, community organizations,
businesses, community colleges,
sustainability organizations, and
environmental and workforce
development nonprofits. The mission of
the Initiative is to facilitate the
development of a skilled workforce that
is ready to meet employer demands in
the emerging “green” economy and to
capture new employment opportunities
for Chicagoland workers.
The Initiative explores and identifies
“employment and job training
opportunities to prepare workers for
emerging green jobs related to
sustainability, natural resource
conservation and environmental related
technology. The target audience for a
new green collar jobs program includes:
unskilled, unemployed or underemployed
individuals, and incumbent workers
requiring updated training for new
technologies. They follow the philosophy
of national program leaders, Green for
All and the Apollo Alliance, by
concentrating on green collar jobs as a

Profitwise News and Views

September 2009

13

AROUND THE DISTRICT
pathway out of poverty. The Initiative
supports the development of green
collar jobs that will focus on low-income,
disadvantaged communities and
developing career paths that lift people
into head-of-household jobs.” Additional
information can be found at www.
greencollarchicago.org.

INDIANA

Indiana is now home to Midwest’s largest
wind farm
After phase I of the Fowler Ridge
Wind Farm in Benton County, Indiana is
now fully operational. The first 400
megawatts of the project will generate
enough carbon-free electricity to power
approximately 120,000 average homes.
Of the 400-megawatt facility, BP Wind
Energy and Dominion are partners on
approximately 300 megawatts being
produced at what they call the largest
wind farm in the Midwest. The two
companies could expand the facility to a
total of 750 megawatts in the future.
“The commercial operation of the
Fowler Ridge I Wind Farm marks an
important step for BP in helping Indiana
increase its role as a provider of energy
to support growing state and national
demands. This wind farm will deliver
over 1 billion kilowatt hours of clean,
renewable electricity every year and
brings new revenue streams to rural
communities without impact on
traditional farming and grazing
practices. The cooperation of the
landowners, county officials, contractors
and sub contractors has been the key to
the success of this project” said John
Graham, president, BP Wind Energy.
The article above was excerpted and
can be found by visiting www.
insideindianabusiness.com/newsitem.
asp?ID=35066.

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Profitwise News and Views

IOWA

Alternative energy programs called “most
important” by Iowa’s governor
Iowa’s Governor Culver continues to
proclaim his commitment to alternative
energy as his “number one priority.”
Pivotal to that commitment was the
creation, in 2007, of the Iowa Power
Fund, which was funded by $100 million
to use to stimulate investment in
alternative forms of energy over that
year and the following three years.
The legislation creating the Iowa
Power Fund, which has an 18-member
board, also created an Office of Energy
Independence to administer the funds.
The funds will be used to, “...leverage
private investment and federal grants.”
Governor Culver recently stated that the,
“...roughly $30 million already spent on
the Power Fund had leveraged $190
million in federal funding along with
private investment.”
Iowa has been involved for almost a
decade as a leader in alternative energy,
including ethanol research and
production, as well as wind energy.
Culver hopes to see Iowa become, “...the
energy capital of the world.” The
Consumer and Community Affairs
division of the Federal Reserve Bank of
Chicago has sponsored or co-sponsored
more than eight conferences and
symposia in Iowa since 1999 on the
rural and agricultural economy in Iowa,
culminating in recent years in focusing
on alternative energy as a component of
that economy.
In April 2009, the Iowa Alliance for
Wind Innovation and Novel Development
(IAWIND) received a $3 million, threeyear grant from the Iowa Power Fund.
IAWIND is a collaborative project led by
the University of Iowa College of
Engineering, whose purpose is to “...help
the state to attract wind energy
companies and related industries in an
effort to enhance Iowa’s already high
position as a U.S. leader in windgenerated energy. Last year, Iowa

September 2009

captured the No. 2 national position in
wind energy generation capacity.”
The above includes excerpts from
whotv.com, siouxcityjournal.com, and
uiowa.edu. For more information,
contact the Iowa Department of
Economic Development at (515) 2424700 or www.iowalifechanging.com/
community/mainstreetiowa.

MICHIGAN

Michigan is No. 10 in clean energy jobs
Michigan is starting from a strong
base as it strives to become a leader in
alternative energy, according to a recent
report. The state has the 10th largest
number of clean energy jobs in the
nation, with 22,674 jobs at 1,932
businesses in 2007, according to
researchers at the Pew Charitable
Trusts. Michigan clean technology
businesses attracted $55.1 million in
venture capital investment from 2006
through 2008, ranking it 21st among all
states.
The preceding was an excerpt from
www.freep.com.

WISCONSIN

A culture of sustainability at Milwaukee’s
Urban Ecology Center
Milwaukee’s Riverside Park is located
just north of downtown Milwaukee, on
the shores of the Milwaukee River, in the
shadow of the University of Wisconsin–
Milwaukee campus. Designed by the
legendary Fredrick Law Olmstead,
Riverside Park was once a destination
for city residents and tourists alike.
By the mid-1980s, in an all-toocommon story in urban America, the
river was too polluted to use, and the
abandoned park was a source of
neighborhood crime that ran at more
than double to the crime rate of the city.
The story of how Riverside Park was
reclaimed and renewed is a replicable

AROUND THE DISTRICT
model of how a “culture of sustainability”
can thrive in an urban setting.
Today the park is maintained as a
nature center in the city. The
Neighborhood Environment Education
Program that helps students within a
two-mile radius of the center improve
their science skills and scores is
augmented by a community program
that encourages safe, unstructured
“time in nature” for kids that will help
them become life-long environmental
stewards.
The 20,000 square foot Urban
Ecology Center is a model of
environmentally sustainable design and
development: “Powered by sun, flushed
with rain water, and made of recycled
and reused materials, every detail was
intended to model environmental
behavior not as a demonstration but as
a call to action,” according to Ken
Leinbach, the Center’s executive
director. For a complete history of the
Urban Ecology Center and its programs,
see Ken Leinbach’s article, It’s Kind of
Fun to Do the Impossible: The Story of
Milwaukee’s Urban Ecology Center, at
www.colorado.edu/journals/cye.
For more information on the Urban
Ecology Center’s current programs and
future plans, which include creating a
new Center in Washington Park
(another Olmstead-designed park being
reclaimed in central Milwaukee), visit the
Center’s Web site at http://
urbanecologycenter.org.

Profitwise News and Views

September 2009

15

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Profitwise News and Views

September 2009

This conference is a continuation of a series of events that have been held
in Wisconsin to address the issues and concerns surrounding Wisconsin’s
increasing number of foreclosures. This day-long conference features:
»» An opening address by Milwaukee Mayor Thomas Barrett
»» A luncheon keynote address by U.S. HUD Deputy Secretary Ron Sims and
»» Panel discussions focusing on: the lessons learned from the 		
first round of Neighborhood Stabilization Funds; court appointed
foreclosure mediation; the impact of foreclosures on
homelessness; and the future of housing finance.  
»» $45.00 ($35.00 for nonprofit organizations)
»» Register at www.chicagofed.org/community_development/index.cfm

SAVE THE DATE! November 4-5, 2009
NCIF Annual Development Banking Conference
The National Community Investment Fund (NCIF) invites you to join us
again this year to listen in, share experiences and contribute to the future
of the community development finance industry. As always, the Annual
Development Banking Conference is focused on providing Actionable
Strategies for Community Development Banks and Credit Unions that can
be replicated to improve financial performance and enhance development
impact. We are honored to have the Honorable John Dugan, Comptroller of
the Currency and the Honorable Donna Gambrell, Director of the CDFI
Fund, as the keynote speakers for this year’s event.
For more information, and to register for the event, please visit 		
www.ncif.org, or contact Joseph Schmidt at (312) 881-5817. Advance
registration is required.

Profitwise News and Views

September 2009

17

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