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Published by the Consumer and Community Affairs Division

Special Edition May 2008

IN THIS ISSUE
Insurance and Asset Building page 1
Assets and Opportunity in the
Midwest: A comprehensive look at
the 7th District based on the CFED
Scorecard page 13

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CONSUMER ISSUES

Insurance and Asset Building
by Robin Newberger and Michelle Coussens

I. Introduction
This study explores the connections between insurance,
wealth building/wealth preservation, and access to financial
services (hereafter financial access) for low- and moderateincome consumers. It examines the needs, attitudes, and
practices that these consumers have regarding insurance,
and considers whether and how information or more direct
access to insurance might complement the strategies and
goals of organizations that help low-wealth consumers to
build and protect their assets. Many of the same population
groups who are less likely to use mainstream financial
institutions are also less likely to have various types of
insurance, although these populations may be particularly
vulnerable to financial setbacks that could (potentially) be
mitigated by insurance.
While many studies have shown that lower-income
consumers often have some savings and assets or are
interested in building their savings and assets, little is known
about their experience with insurance and how having
insurance affects the acquisition or protection of assets.
There are few published examples of how asset-development
organizations provide information or services connected with
insurance, while the descriptions of how insurers support
asset development are also limited. A handful of
organizations and researchers have recently begun to
explore some of these questions. For example, the Center for
Financial Services Innovation (2007) has called the
relationship between insurance and asset building a fertile
field for study. CFED, a nonprofit organization dedicated to
expanding economic opportunity and alleviating poverty,
found that attendees of its 2006 national Assets Learning
Conference ranked the topics of health insurance and asset
preservation as emerging priorities for the field. A number of
experts in the asset development field, including Seidman
(2006) and Barr (2007), are advocating for broader ways of

thinking about the types of financial services that low- and
moderate-income households need, in addition to accountbased products, to build and keep their assets.
In this study, we examine the potential linkages between
insurance coverage, asset development/asset preservation,
and financial access based on a scan of the literature and
responses from new focus groups convened on this topic.
We explore the extent to which insurance helps lowerincome households manage (or avoid) financial crises,
factors that impact the choice within the cohort to buy
insurance or not, their understanding of and familiarity with
insurance concepts, and insurance distribution channels. We
hypothesize that:

• More direct access to insurance and information about
insurance would complement the strategies and goals
of asset-development/preservation programs;

• Households eligible for asset-development programs need
insurance and want to know more about insurance;

• Insurers may see participants in asset programs as a
potential market for their products and, as such, draw
insurers into the broader “assets” dialogue; and

insurance to protect their assets and they would expect to
use insurance industry sources to purchase policies in the
future. We find less consensus around the idea of using a
bank to obtain information or access to insurance
products. However, the ways in which people often cope
with their financial setbacks, namely by borrowing,
underscores the connection between access to insurance
and access to credit, and suggests that financial
intermediaries may have a role in providing information or
access to insurance to lower-income customers.
The remainder of the study is organized into the
following sections. Section II provides a brief overview of
the asset-development field and its current treatment of
insurance topics, as well as an overview of the insurance
field’s support of asset-building strategies and community
reinvestment. Section III uses national data sets to show
coverage rates for various types of insurance. Section IV
presents a scan of the literature related to asset
development/preservation and insurance. Section V
summarizes the results of the focus groups on insurance
and asset ownership. Section VI discusses these results in
relation to our original hypotheses, and Section VII
provides a brief conclusion.

• The purchase of insurance may be another way to
broaden access to the mainstream financial system for
underserved consumers.
Based on the literature and focus group discussions, we
find support for at least three of our four hypotheses.
Insurance complements the goals of asset organizations
insofar as insurance has helped some people cope with their
financial setbacks, and focus group participants did not view
insurance as a substitute for savings. Low- and moderateincome participants also had belongings that they wanted to
protect, as well as their own health and the well-being of
their family members. Many participants already had
Profitwise News and Views

May 2008



II. Asset Development and
Insurance: Basic Definitions

practices like maintaining a bank account
or managing credit and saving to buy a
home or start a business.6

The Asset Development Field		
and Insurance
Asset development links different
programmatic activities to the conceptual
framework of capital formation and
wealth creation.2 The asset-development
field consists of a variety of programs
and service delivery organizations that
focus on savings, home ownership, small
business development and continuing
education for low- to middle-income
individuals. The field coalesced around
the proliferation of Individual
Development Accounts (IDAs) in the
1990s,3 but asset-development
organizations represent a diverse group
that also offer financial literacy training,
home ownership counseling, home
purchase assistance, Earned Income Tax
Credit (EITC) filing services,
microenterprise development, and child
savings accounts, among other services.4
These programs share a common
principle that the ability to accumulate
assets – to buy a home, pay for higher
education, start a business, or save for
retirement – is critical to a person’s
economic advancement, along with a job
and income. The asset preservation field
has traditionally been somewhat distinct
from asset builders. Asset-preservation
programs focus on delinquency
counseling, debt elimination, and asset
protection.5

Information provided at IDA
programs may focus more narrowly on
home ownership, since eligible uses of
matched funds tend to be for home
ownership, business development, or
post-secondary education. The
information provided by microenterprise
programs tends to focus on health care
for self-employed individuals and
insurance for business ownership (e.g.,
workers compensation or liability
insurance). The information about
insurance provided at EITC-filing sites
is more limited. According to one
recent review of the field, no EITC site
offers information on life insurance as
part of its asset building services.7
It is unclear how much information is
provided by home ownership education
counseling programs as well, since
most providers develop their own
curricula and educational materials. 8

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May 2008

The Insurance Industry and Community
Reinvestment
The responsibility of insurance
companies to support community
reinvestment (community assets) is also
decentralized. The insurance industry is
regulated solely at the state level. For
each state in which an insurance
company operates, the company must
seek and receive approval of rates and
policies by line of business (automobile,
home owners, life, health, etc.).
Three main types of insurance:
Personal property/casualty consists
mainly of insurance for automobiles,
homes, and rental unit contents. At a
minimum, auto insurance provides
liability coverage. Coverage for property
and medical costs may also be added to

...many insurance companies have been criticized for their
low rates of coverage in certain lower-income and minority
areas and their use of credit scores to set premiums...

Insurance is not specifically cited in
papers that review home ownership
counseling programs, although the
topics that are mentioned, such as
Given the decentralized network of
improving creditworthiness,
service providers, it is difficult to
understanding the closing process, and
generalize about their treatment of
recognizing the importance of
insurance. Our conversations with a
maintenance after home purchase 9 all
handful of program operators suggest
relate to the topic of insurance. The
that many focus on entry-level asset
one program that stands out is the
building tools or work with public
NeighborWorks® Insurance Alliance
assistance recipients, and thus do not
(NIA). NIA, originally called the National
give much attention to insurance topics.
Insurance Task Force, was created in
When insurance information is included,
1994 to develop partnerships between
the information varies with the specifics
of a program’s goal. In financial education the insurance industry and
NeighborWorks® organizations. The
programs, information tends to focus on
purpose of these partnerships is to
how insurance fits in with other financial
assist local nonprofits and insurance


companies to provide insurance
education, home maintenance
workshops, and other services to
residents so they can qualify		
for insurance.

the auto policy. Property coverage pays
for damage to, or theft of, the vehicle.
Liability coverage pays for the
policyholder’s legal responsibility to
others for bodily injury or property
damage. Medical coverage pays for the
cost of treating injuries, rehabilitation,
and sometimes lost wages and funeral
expenses. Home owners insurance is
sold only as a package policy. It covers
damage to property, as well as liability
or legal responsibility for any injuries
and property damage policyholders or
their families cause to other people on
the premises. Renters insurance
provides coverage on behalf of the party
renting for damage or theft of their

belongings. Property/casualty insurance
is typically distributed through either
captive or independent agents. Captive
agents represent a single insurance
carrier for a given type of policy;
independent agents may represent
several different carriers.
Life/health insurance includes life
and health insurance, long-term care
coverage, and annuities and other
pension and retirement services.
Generally, products are distributed
through agents, but also through
financial planners, advisors, or similar
professionals who hold agent licenses.
In addition, large employers frequently
offer some limited free or subsidized
coverage, as well as options to purchase
additional coverage and/or policy limits.
Health insurance includes products
from private health insurers as well as
products offered through government
programs. Private insurance is provided
through the sale of individual and group
policies. Large employers, trade
associations, and other affinity groups
are often able to negotiate preferred
rates and guarantee member
acceptance through the elimination of
individual underwriting. While property/
casualty policies carry medical
coverage, such coverage is conditioned
on the occurrence of a covered accident.
Health insurance covers the insured’s
medical care regardless of cause.
Although state insurance
departments generally do not set firm
community development requirements
for insurers, insurance companies,
agents, and other insurance
intermediaries have long recognized the
mutually advantageous benefits of
community involvement. The industry
press contains several examples of
support for community asset building.
Activities include financing nonprofits to
develop residential and commercial real
estate in lower-income neighborhoods,
establishing a mortgage loan guarantee
pool, and sponsoring local events and
public education forums. The property

casualty insurance industry has formed
partnerships with local community
development corporations nationwide.

III. Survey Data

Despite this support, many insurance
companies have been criticized for their
low rates of coverage in certain lowerincome and minority areas and their use
of credit scores to set premiums (see
Regan, 2007; Birnbaum, 2007; The
Federal Trade Commission, 2007;
Squires, 2006; Klein and Grace, 2001;
and Wissoker, Zimmermann and Galster,
1997). In recent years, community
organizations, some members of
Congress, and state legislators have
proposed applying the Community
Reinvestment Act more broadly to cover
some insurance companies and other
non-depository financial firms that are
becoming increasingly involved in small
business lending.11 Insurers have tended
to resist government attempts to
institute further regulatory controls.

Many of the same groups who are
less likely to have a bank account are
also less likely to have various types of
insurance. Table 1 shows coverage rates
for health, life and home owners
insurance for various income groups. We
report data from several sources since
no one survey collects information on
each type of insurance.13 (No national
survey collects information on
automobile insurance.) We also report
on pension plan coverage because a
number of focus group participants
talked about relying on their pension
assets; i.e., used these resources as a
type of insurance, when they faced
unexpected expenses. Each of these
surveys is based on a different sample
of the national population and thus the
underlying income distribution of the
surveyed population varies somewhat
across the surveys.

Two states have taken steps to
require insurance companies to set
aside a pool of money for community
investment. The Massachusetts
legislature passed the first act of its
kind in 1998 requiring that the
insurance industry establish investment
funds for community development
projects throughout the state, in
exchange for relief from certain state
taxes.12 In California, the California
Organized Investment Network (COIN)
was established in 1996 to provide an
alternative to state legislation that would
have mandated insurance company
investments in low-income communities.
COIN serves as a liaison between
insurers and community organizations,
working to identify investment
opportunities with community
organizations that are seeking
investment capital. Also in California,
Impact Community Capital is a for-profit
insurance industry effort founded in
1999 to increase investments in
underserved markets of the state.
Impact purchases single-family and
multi-family rental housing mortgages.

Across different lines of insurance,
the common trend is that lower-income
households are significantly less likely
to have coverage than higher income
households, with the exception of
Private Mortgage Insurance.14 In terms
of health insurance, about 70 percent of
those in the lowest quintile (incomes up
to $27,000) have health insurance,
compared with about 90 percent of
people in the top 20 percent of the
income distribution – and the majority of
those covered at the lowest end have
government-funded coverage.
Ownership of life insurance also rises
with income. About 34 percent of
households at the lowest end of the
distribution (incomes up to $18,000)
have a member with life insurance, while
51 percent of those in the $19,000 to
$33,000 range have life insurance. This
compares to 84 percent of households
with incomes in the top quintile. Of note,
about 43 percent of the lowest-income
households who have life insurance
report having cash value policies,
representing a higher proportion with
cash-value policies than any other
income group except that at the highest
Profitwise News and Views

May 2008



end of the income distribution. (Some
respondents have both term and cash
value policies). As with other financial
products, access to an employer-based
retirement or pension plan differs
significantly across income groups.
About 54 percent of survey respondents
(or their spouses) at the lowest end of
the income distribution are included in
employer-sponsored pension plans, as
are about 68 percent of respondents/
spouses in households with incomes
between $19,000 and $33,000. Of
these, roughly 40 percent are enrolled
in defined benefit plans and 60 percent
are in defined contribution plans. The
difference in home owners’ coverage is
also significant between households in
different income quintiles. However,


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since home owners insurance is
mandatory for home owners with a
mortgage, the more relevant contrast is
in the underlying home ownership rates.
These range from 45 to 55 percent for
households in the first and second
quintiles, to upwards of 90 percent for
those in the highest income quintile.

IV. Asset Building and Insurance –
A Scan of the Literature
A handful of research, policy, and
practitioner studies have begun to
outline the various connections between
insurance and asset development, or
conversely, the relationship between the
lack of insurance and the erosion of
assets. The Center for Financial

May 2008

Services Innovation (CFSI, 2007) has
written perhaps the only previous study
that focuses specifically on the topic of
asset building and insurance. Reviewing
the opportunities for the insurance
industry to serve traditionally
underserved households, CFSI
describes insurance as providing: (1)
asset protection, protecting the specific
assets that are insured as well as
providing financial stability that lessens
risks to other household assets; (2)
indirect asset building, such as enabling
home ownership; (3) direct asset
building, like savings through life
insurance; and (4) the potential for asset
stripping from mispriced insurance
products.15 CFSI also recommends a
number of strategies to address these

market opportunities, including offering
insurance through check cashing
outlets; partnering with community
organizations for education and
referrals; adding insurance features to
transactions such as international
remittances; and cross-selling financial
services at key opportunities, such as
during tax preparation.

to borrow against or withdraw the cash
value for retirement income or to pay
college tuition or mortgages.

Studies that examine the impact on
assets and debt of not having adequate
insurance coverage tend to focus on
health coverage. For example,
researchers of the American Dream
Demonstration16 found that people with
health insurance were significantly more
In another paper looking at the
likely to save in their IDAs than people
financial practices of lower-income
households, Seidman et al. (2005) find a without insurance; and that many
correlation between asset and insurance participants withdrew (unmatched)
savings from their IDA during the course
ownership among low- and moderateof the demonstration to pay for health
income households. They find that
savers are more likely (than people who emergencies as well as cover regular
do not report saving) to own homes and expenses.17 Medical issues were also
identified as a leading contributor to
cars, as well as have more insurance
coverage, especially with respect to the bankruptcies in studies by Himmelstein
et al. (2005) and Warren et al. (2000)
“optional” insurance categories of life,
(although Warren et al. found that those
health, and renters insurance. In a
who had insurance and those who did
discussion dealing with the process of
not were about equally distributed
asset building in general, Collins and
among those who identified a medical
Baker (2004) advise that the purchase
problem).18 Using 2001 data,
of insurance should be one of the first
steps in the course of accumulating and Himmelstein et al. (2005) also found
that 15 percent of all home owners who
maintaining assets, along with building
took out a second or third mortgage
financial literacy skills and saving. They
cited medical expenses as a reason.
note that the process for asset building
and preservation is often approached
from the other direction, where people
borrow for homes or businesses with
little if any of these tools.
The basic wealth-building/wealthpreserving functions of insurance are
also recognized by insurance industry
associations and ratings agencies, such
as the Insurance Information Institute,
the Life and Health Insurance
Foundation for Education, and A.M.
Best, as well as by individual state
insurance departments. Publications
and Web sites by these entities note
that the basic principle of insurance is to
protect and hence to preserve assets,
and that insurance can assist people
more directly in building their assets. For
example, “whole life” insurance policies
provide a payout upon death, but also
accumulate a tax-deferred cash value
based on policy interest rate
parameters. Policyholders may be able

tool used by insurers to evaluate risk for
both home and car ownership.19
Consumers with lower credit scores
often pay higher insurance premiums or
may be denied coverage entirely.
A few studies also examine whether
low-income and minority consumers
systematically face barriers that lead to
lower rates of coverage, making both
insurance and asset ownership more
difficult to access or more costly for
them than for other groups. In the case
of automobiles, Ong and Stoll (2006)
find that people pay higher auto
insurance premiums in poor and minority
areas than elsewhere, even after
accounting for individual characteristics,
driving history, and coverage. Fellowes
(2006) finds that families in lowerincome neighborhoods pay up to
thousands of dollars more than higherincome consumers every year not only
for car insurance, but also for car loans,
home insurance, and home loans. 20 Ong
(2002) shows that differences in
average insurance costs across
neighborhoods within a metropolitan
area have large and negative impacts on
car ownership rates. Raphael and Rice
(2002) also show that differences

Draut et al. (2005) examined the impact of medical debt on
credit rating(s), and found that households that reported
losing a job sometime in the last three years, as well as
households that were without health insurance in the last
three years, were almost twice as likely as others to use
credit cards for basic livings expenses.

Draut et al. (2005) examined the impact
of medical debt on credit rating(s), and
found that households that reported
losing a job sometime in the last three
years, as well as households that were
without health insurance in the last
three years, were almost twice as likely
as others to use credit cards for basic
livings expenses. This credit card debt
carried over from month to month, and
credit (insurance) scores are the primary

across states in average insurance
costs affect car ownership rates. The
evidence on home ownership pricing is
more anecdotal. Numerous complaints
have been filed by consumer groups
across the country charging various
insurance companies with restricting or
denying home owners insurance
coverage in predominantly minority
neighborhoods (see HUD, 2006, Jones,
1997, and Galster, 2006).

Profitwise News and Views

May 2008



A variety of sources discuss
challenges from the distribution system
as well. As CFSI (2007) describes it,
once insurance agents have built up a
“book of business” (i.e., servicing and
receiving commissions from existing
policies), the compensation structure
creates a disincentive to pursue new
opportunities, particularly from less-welloff customers. Agents have to balance
the rewards of developing new
customers against the time and cost it
takes to pursue them. In a report of
underserved communities, the California
Department of Insurance (2004) notes
that minority communities are not only
being underserved, but minority
customers are purchasing insurance that
offers less coverage. A related issue
involves under-representation by minority
agents. A 2004 study by the
Independent Insurance Agents and
Brokers of America’s showed that
minorities, particularly AfricanAmericans, are underrepresented among
agency principals and managers.21 A
2005 survey by A.M. Best found that
African Americans comprise about 14
percent of the U.S. population, but less
than 3 percent of licensed insurance
agents. This under representation may at
some level discourage potential
customers in minority communities.
Despite these obstacles, several
studies present evidence that lowerincome and minority consumers tend to
have positive views about insurance. A
2005 survey by the market research and
consulting firm The Polling Company, Inc.
found that the lower one’s income, the
higher the priority he or she assigns to
life insurance. Seventy-nine percent of
households earning between $30,000
and $50,000 per year said that life
insurance is among the most important
type of insurance coverage to own. In
addition, 92 percent of African
Americans and 82 percent of Hispanics
said they believe life insurance is
essential, compared with 72 percent of
Whites. As reported by Stegman et al.
(2006), other research has also found
that African American households favor


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life insurance (and real estate assets)
over corporate debt and equity securities
across all levels of household income and
educational attainment; and Hispanic
households are significantly more risk
averse than non-Hispanic Whites.
Focusing on auto, life, and home/renters
insurance among Hispanic households in
Los Angeles, the Tomas Rivera Policy
Institute (2005) also found that lowerincome Latino consumers tend to hold an
“affirmative attitude” about insurance and
the insurance industry, even though a
majority of respondents did not have
either life insurance or home or renters
insurance, and one-quarter of Latinos did
not have auto insurance. A series of
focus groups sponsored by the Center
for Economic Progress (Research
Support Services, 2007) similarly found
that focus group participants view
insurance as a good investment, not a
luxury, and that participants felt that no
age is too young to have life insurance.

V. Focus Group Results
To better understand people’s
perceptions of the relationship between
insurance and asset-development, and
whether offering information or access to
insurance in conjunction with other asset
building strategies makes sense from the
perspective of a (potential) client of an
asset-development organization, we held
four focus groups in Chicago in August
2007 to discuss the types of financial
setbacks low- and moderate-income
households have confronted, the types of
savings they have, how they protect their
valuables, how they obtain information
about insurance, and what insurance
issues they would like to know more
about.
The main selection criterion of all four
focus groups was that households had
low- or moderate incomes. The income
limit reflected the eligibility threshold at
many asset building programs.22 The
annual incomes of the participants
across all groups ranged from
approximately $15,000 to $40,000, and
the modal income range was $15,000 to

May 2008

$25,000.23 (See Appendix B for charts
related to participant characteristics.) For
three of the four groups, an additional
criterion was that a dependent child was
living at home. (See Appendix A for a
complete list of our screening questions.)
Parents were invited to join the groups as
they might have more incentive to
consider insurance than people without
children. The fourth focus group
consisted of participants who were more
than 50 years old, and the purpose was
to capture the perspective of people
whose longer life experiences might lead
to a different set of concerns or plans
with respect to insurance. Respondents
who indicated on the screener that they
had some type of insurance (including
government health insurance) were
chosen to participate.
Recruitment and facilitation for the
focus groups were carried out by
Research Support Services, a research
firm specializing in focus group facilitation
and qualitative survey methods. Thirty-five
focus group attendees were asked
approximately 20 questions during the
two-hour sessions. (A complete list of the
focus group questions appears in
Appendix C.) After each focus group
discussion, participants were also asked
to complete a brief questionnaire
regarding their educational attainment,
employment, amount of savings, life
insurance coverage, and previous
interaction with a community-based
nonprofit. (These results are summarized
in Appendix B.) We organized the
responses to the focus group questions
into five categories presented below:

(1) Do people use insurance to cope with
emergencies? Has insurance made a difference
in the financial crises that people face?
We asked people to talk about the
kinds of financial setbacks they have
faced and how they have coped with
those setbacks. We wanted to obtain
anecdotes from participants that would
show whether or how insurance makes,
or could make, a difference in terms of
their financial stability and asset

preservation. Our focus group
participants cited numerous and wideranging financial setbacks. The two most
common types of financial setbacks
were those that reduced one’s income,
such as a job loss or a reduction in workhours; and unexpected changes to
family structure (divorce, adoption, death,
and births) that require households to
have higher incomes.

As a response to losing a job or a pay
cut, participants talked about finding a
new job, getting temporary work,
prioritizing their bill payments, or in a
few cases relying temporarily on a
second earner in the household. To
cover immediate expenses, people also
turned to credit cards, payday lenders,
pawn shops, and car title loans, although
these were described as one-time
experiences that people vowed not to
“When I first got those kids I worked
repeat. A number of participants talked
two jobs… My savings account was for
about borrowing on their home equity
something that comes up. I had like
when they fell behind in their bill
$18,000. But when I got those kids they
payments. They were not able to obtain
had all of those hospital needs and stuff… unsecured bank loans. To the extent
I went through that money in less than four that people had cash-value insurance or
months.”
annuities (or pension assets), many had
borrowed against these resources to
In addition to these issues, people
deal with their financial emergencies.
mentioned health emergencies, medical
They had withdrawn the money from
expenses, and dental bills as contributing
their 401k accounts or cashed out their
to various financial crises. A few also
life insurance policies.
discussed loss or damage to physical
property, such as a fire or flood and the
“I had an annuity through the Board of
cost of repairs. People also talked about
Education. I put $50 into the annuity
every paycheck. It turned out it was
spending beyond their means during
maybe $1,200 and the root canal was
Christmas time.
$1,000 and so I borrowed the money.”
The magnitude of these setbacks ran
“I had a 401K. At the age of 59 I was
from the hundreds of dollars to the
able to withdraw from it. I had like
thousands. In general, participants were
$15,000 in there. So, when I found out at
only able to pay out of pocket for
59 I could withdraw from there I was
unexpected expenses that ran in the
using that to help pay my bills. Now I’m
hundreds of dollars.
down to like about $700.”
“Once I got into the house that is what I
“My husband was a nut about life
wasn’t prepared for. Because I had the
insurance.
It really helped me in later
expense of the child, the lights, the gas,
years.
I
was
able to cash it in when I
the water bill, the phone, repairs, taxes,
needed
it.”
repairs…I’m going to keep saying repairs
because that is what has gotten me in the
situation that I’m in now.”

Everybody selected for the focus
group had some type of insurance. For
In general, participants did not rely on three of the participants (out of a total
savings from their bank accounts to cope of 35), their only type of insurance was
public health insurance. Among those
with their most significant financial
who had other types of (private)
setbacks. Most of the people we talked to
insurance (see Appendix B), several
had savings, but these savings were quite
described buying this insurance “aftersmall (see Appendix B). About one-third
the-fact”—after their homes had been
of the respondents had savings of less
broken into, after their vehicles had
than $100, and a little more than one-half
been stolen, or after a funeral expense
had total savings under $500. Many
had to be paid.
respondents also reported living from
paycheck to paycheck.

People also applied for government
benefits like Medicaid and food stamps,
mainly for their children. Older focus
group participants used low-cost
transportation and other services
provided by city agencies. One woman
relied upon a government disability
insurance policy following an accident
when she was living in California. No
one felt they could count on
unemployment insurance, and no one
mentioned Social Security as a safety
net. Other social insurance programs
were not discussed. People also talked
about using church charities for
temporary financial shortfalls. A few
people mentioned family as a last resort.
When asked about the amount of
money people feel they need to cope with
financial crises, most people gave a
number that ranged from a couple of
thousand dollars to tens of thousands of
dollars. They thought either health
emergencies or significant repairs to their
homes would require at least this much.

(2) Why do people have (or not have)
insurance? What are the ways in which
participants currently protect their
valuables and why?
Focus group participants readily
described the types of material assets
that they would want to protect. These
included their houses, cars, electronics,
jewelry, family heirlooms, and artwork.
Everyone acknowledged that
insurance was not a matter of choice for
home and vehicle owners. When
participants had to make a decision to
buy insurance, many did so because
they had a sense of the imminent risk to
themselves and their children of not
having insurance, based on recent
adverse events experienced either by
themselves or by someone close to them.
This sentiment affected purchases of
property/casualty insurance, health
insurance, and life insurance.
“I paid for full-coverage on the car
which I probably wouldn’t have done…if
the van had not been stolen. It wouldn’t
have been one of the priorities.”
Profitwise News and Views

May 2008



debt, laundry, gasoline, child care,
tuition, and cell phones. Some of those
without health coverage said they have
not needed health insurance because
their families were healthy, and some
“If you got sick and you had to pay the count on free medical treatment at
costs out-of-pocket you’d be bankrupt
public hospitals. Some said they just
overnight. It’s ridiculous the cost of
cross their fingers. With the exception of
medical care, hospital costs.”
life insurance – some of the older adults
contended that life insurance is not
“In the transition of moving almost all
necessary for people without children or
of my stuff was gone. … Then I moved
into the neighborhood that I live in now… grandchildren – no one said insurance
I got robbed in the parking lot before. So, was unimportant. Those without optional
it was like okay, I need renters insurance.” insurance said they did not have the
money to pay for insurance. This applied
In addition to insurance, participants
to the purchase of insurance in general,
said they protected their valuables with
as well as to situations where insurance
safety deposit boxes, alarm systems,
policies lapsed due to respondents’
storage in someone else’s insured home,
inability to sustain periodic payments
an unactivated credit card, and even a gun. during fluctuations in household income
or expenses.
Overall, participants had positive
views about insurance and understood
“I think we are forced to be at risk,
its purpose.
some of us. I can’t afford to pay renters
insurance or pay all of those extra things.
Most reported being able to purchase
So, I live at risk.”
insurance when they wanted it, with the
exception of health insurance in the
“I think that most people would have
case of a pre-existing condition or the
coverage if cost wasn’t an issue. I know
lack of a Social Security number. People somebody who went to the dentist and he
also understood that insurance
told them if you’d been taking care of their
companies consider one’s credit score
teeth you won’t have this problem. They
when setting (or re-setting) prices, and didn’t have money for dental work. To me
“higher end” companies may deny
the dentist was wrong to say that.”
someone based on their credit score.
(3) Do people see a tradeoff between
Perhaps the greatest dissatisfaction
buying insurance and saving for
mentioned involved health insurance,
where people were not sure about what precautionary purposes?
expenses were covered in their policies.
This question was included to get at
Some were also skeptical about whether
whether savings and purchasing
their creditors would be first to receive a
insurance “compete” for the marginal
life insurance payout rather than their
dollar among focus group participants.
beneficiaries. One respondent felt
We wanted to understand whether
policyholders were owed a rebate when
people see savings and insurance as
no claim is filed.
complements, substitutes, or not related.
We also wanted to understand whether
The two main answers as to why
participants’ priorities about savings and
people did not have various types of
insurance were money and information. insurance shift given the presence of
one or the other.
Many of the people without (optional)
“I buried my parents who didn’t have
life insurance, and the cost of burial….
you are talking $10,000 just to bury
somebody now.”

insurance cited the cost as a deterrent.
Participants listed the various demands
on their money that come before paying
an insurance bill, including credit card


Profitwise News and Views

May 2008

Overall, respondents indicated that
they do not make decisions about
insurance based on savings, nor about
savings based on insurance. People
described the fundamental difference
between the two in various ways. They
said that “one is short-term and one is
long term;” that “savings is having a pot
of money on hand, whereas term
insurance is building a pot of money;”
and “savings are more flexible in the
sense they help in case of any
emergency, while insurance protects the
material wealth that one already has.”
“If something happens, the insurance
is going to pay that amount right away,
[whereas] me taking a long time to save it,
I may not have saved up to that.”
To the extent that participants saw a
relationship between the two, they
tended to agree that insurance would be
even more important if one had savings.
Insurance was described as a way to
protect the money that one has.
While participants did not see savings
and insurance as substitutes, some have
used their insurance (or annuities and
pensions) for emergencies in ways that
resemble short-term savings. In addition,
participants talked about purchasing life
insurance as an alternative to long-term
saving, for people who do not expect to
be able to save large amounts of money.
“The $112 a month I pay on life
insurance is on a $200,000 policy. Me
saving a $100 a month in the bank is not
going to leave that kind of money if I die.”
“We have a lot of life insurance to
leave [our daughter] to basically give her
wealth. When people get life insurance in
lump sums you know six figures or
whatever it can change your lifestyle. If
you have good life insurance when you do
go, the kids can be set.”

(4) How do people get information about
insurance?
The purpose of questions related to
distribution was to investigate the
channels that participants currently go
through to access insurance, and to
gauge respondents’ willingness to
obtain insurance (or related information)
through a community organization, such
as those involved in asset building, or
through a financial institution.
In general, most participants said
they looked for information about
insurance over the Internet. People said
they also received information from
employee unions or from friends and
relatives who already had bought a
particular type of insurance. Older
respondents also referred to
advertisements, direct mail, and
Consumer Reports magazine.
While many said they used the
Internet to get information, many
preferred to purchase insurance face-toface. The source that participants said
they were most likely to go to was
insurance agents. Many had long
histories with their agents, although
many also believed that an insurance
agent could “stick you with anything”
just to earn a commission. A few people
said they buy insurance over the phone,
but some people expressed suspicion
about the credibility of telemarketers.
On the other hand, respondents did
not think immediately of community
organizations as trustworthy sources of
information about insurance, with
perhaps the exception of churches.
Participants had the impression that the
community organizations they knew
would not have the answers to their
insurance questions, mainly because
staff from these organizations had been
unable to answer other inquiries in the
past. Yet some participants also believed
that advice from an impartial, nonprofit
organization that was not trying to sell a
particular product would theoretically
make a good source to answer people’s
questions about insurance.

“It would be really nice to be able to
call somebody on the phone and not
have them be trying to sell me
something. It could even be a non profit
or somebody that didn’t have a vested
interest in it that I could talk to.”
In addition, a handful of participants
indicated (on the end-of-session
questionnaire) that they had been in
contact at some point with a community
organization regarding medical
insurance, home repairs, or home
purchase information.
Participants also gave mixed answers
about whether they would use a bank
either to get information about or
purchase insurance. Some said they did
not know that banks offer these
products, while others said they had
found out by visiting a bank branch or
receiving information in the mail.
“They walk around advertising
insurance [because] they are trying to sell
you this product. They’ve got mortgage,
life insurance, and car [insurance]. They
actually take time to break it down. I just
didn’t have the time.”
The reasons given for not wanting to
receive insurance advice from bankers
ranged from not trusting banks to
thinking that banks were not the right
place to get information about insurance.
“Why would I go for car insurance to
my bank? No. I would go to where it
belongs…I would go to the agencies.”
“There are a lot of people in the
community that don’t trust [banks]. …That
is why we have so many currency
exchanges. People pay those high rates
rather than get a bank account, because
that is what they know. That is what they
trust.”
On the other hand, respondents did
note that they would be open to
working with a bank if they trusted the
institution.
“[If] we know this bank is here to serve
the community and they are talking about

insurance for the area, then yeah I would
probably go to that because I want to
know what is going on to keep up with
what is going on in my neighborhood.”
The other condition that participants
thought might change their view of
banks was if banks acted more like
brokers for various insurance companies
rather than offering the products of a
single company.
“If there were many different providers
or programs or whatever that the bank
was going to give me, that would make
me feel like that was mutually a service to
me and a service to the bank.”

(5) What additional information would
participants like to know about insurance?
One of the basic goals of the focus
groups was to get an understanding of
the type of information that people feel
they need to know about insurance. The
discussion revealed that at least a few
participants had a fair amount of
knowledge about the topic. They could
talk about the tradeoffs between
required liability-only and full auto
coverage policies that insure one’s
vehicle. They understood the role of
credit scores in the sale of insurance.
And many could explain or talk about
their personal experiences with term
versus whole-life policies.
A number of people had less
experience with insurance and were
eager to have their questions answered.
For those who expressed confusion,
their questions related to insurance
vocabulary, the exclusions to their
policies that appeared “in the fine print,”
and other conditions that hinder their
making comparisons between different
companies’ policies.
“I remember like when I was calling
[my insurance company] and they were
asking me all of these questions: How
much do you want for your deductible?
And I was like my what? I don’t know ...
just give me a quote. I’m just guessing.”

Profitwise News and Views

May 2008



“You’ll call up a place and you say I’d
like to have some insurance. They say
well what kind? Well, I really don’t know,
what kind do I need? I don’t know what
kind I need. It would be nice to know what
kind you need.”

By the same token, the message
came through that participants would be
more likely to take advantage of
information and other assistance at
exactly the times they needed the
information most.

Participants also expressed confusion
about the different types of insurance
available and their costs. While some
people swore by renters insurance,
others said they had never heard of it.
Others thought of it as “a little luxury”
that was “unaffordable.” Participants also
appreciated the complexity of life
insurance and often felt self-conscious
about asking someone to take the time
to “break it down” for them. Many agreed
that they could use help figuring out what
policy to get, how much coverage they
needed, and what would be a “good or
bad deal.” Participants had very different
perspectives about the comparative
advantages of term, whole life, and burial
(small face amount life) insurance.
Participants wanted to know about
choosing term or whole-life policies, they
wanted to understand the value of life
insurance as a savings instrument
compared to other vehicles, they wanted
to know whether life insurance should be
bought to leave children an inheritance,
and if they would be wasting money by
paying for (or signing up for) a certain
type of policy.

“I would only want the information
when I needed it, basically. Like the week
that I was making that decision.”

Participants also felt uninformed
about the supply of quality information
that may already be available to
consumers with similar incomes as theirs.
Their sense was that information and
guidance about lowering premiums or
purchasing lower-cost insurance may be
available from city government or other
sources, but they did not know about it.
“There are so many different types of
programs out there that could help you
and you don’t know about it. ...”
“They should have public service
announcements on anyway that you can
plan out your life. They should have them
on the bus.”

10

Profitwise News and Views

“If there were workshops at your bank
or your community center that there was a
person that you could go to on an asneeded basis just to ask questions.”
Finally, participants thought it would
be helpful to receive information about
insurance as part of a conversation about
financial planning more generally. Some
thought the information could be
integrated with teaching about money
management and budgeting. This was in
keeping with the point that participants
could use customized, timely information.
“…A lot of people don’t have
information [because they don’t have]
access to the research to go from one
policy to another in a short period of time.
I think that what is lacking in the industry
is the personalization of different types–
car insurance, renters insurance–so you
kind of know which direction to go.”
“There are so many different ways of
saving that we don’t know about that
might be easier for some people… Not
just take their money, but give them more
knowledge on how to handle it.”

VI. Review of Hypotheses
The findings from the literature scan
and focus group discussions offer
substantial support to three of the four
hypotheses stated at the outset of this
paper. First, information or more direct
access to insurance would seem to
complement the strategies and goals of
asset-development/preservation
programs. Insurance has helped some
participants cope with some of the
financial setbacks they have faced. In
addition, focus group participants did

May 2008

not view buying insurance as a
substitute for savings goals, and
participants made a distinction between
the purpose of insurance and that of
precautionary savings. This suggests
that asset building/preservation
programs would not upset their existing
goals by encouraging people to set
aside money to buy insurance. Many
asset-development/preservation
organizations may also be in a good
position to address many of the basic
questions about insurance that
participants raised. Although
participants did not think of communitybased organizations as places to obtain
insurance information (keeping in mind
focus groups participants were not
already enrolled in asset-development
programs), they did think an “impartial
source” that could take the time to
answer their questions could be a
valuable resource. Many assetdevelopment organizations already help
clients sort through their basic
expenses. Many already help job
seekers compare the benefits offered
by different employers as well. There is
also a precedent for asset building
organizations to provide comprehensive
financial planning, including information
about insurance. 24 For example, the San
Francisco-based EARN has begun a
pilot program to match graduates of its
IDA program with financial advisors to
help them evaluate their property/
casualty and life insurance options and
other investments.
In terms of the second hypothesis,
both the literature and focus group
discussions give support to the idea that
low- and moderate-income households
have reason to need insurance and want
to know more about insurance.
Participants clearly saw insurance as a
relevant topic. They had assets that they
wanted to protect. They thought about
their children’s futures and their own
futures. While participants did not rely
on insurance as the only solution, or
even the most often-used solution to
their financial difficulties, the magnitude

of their financial setbacks tended to call
for responses in excess of the few
hundred dollars they held in a bank
account. The “emergency funds” needed
were more consistent with insurance
payouts than with balances from saving.
Even respondents who did not have
insurance thought insurance was a good
idea. Many participants also had a range
of questions about insurance. In addition
to those identified by participants
themselves, participants seemed to
need more information about the pros
and cons of using long-term insurance
and retirement vehicles for short-term
emergencies; they needed to know
about less well-known insurance
products like long-term care and renters
insurance; and they expressed an
interest in learning how to compare
insurance products based on price and
coverage. To be sure, these results were
related to the design of the focus
groups. Most participants were parents,
and they indicated on the screening
instrument that they had at least some
type of insurance coverage. People also
came with a mindset to learn, and the
more insurance was discussed, the more
people were persuaded of its
importance. Even so, the results suggest
that talking about insurance in the
context of asset ownership is a sensible
discussion for people whose incomes
are low, including the population that
qualifies for asset-development and
asset-protection programs.
These results relate to our third
hypothesis as well, that households who
qualify for asset building services
represent a potential market for
insurance companies. Participants were
not only open to receiving information
about insurance from representatives of
the insurance sector, but they
anticipated using an insurance agent to
purchase insurance. Even those who
were not already buying insurance saw
themselves as part of the potential
insurance customer base. With few
respondents suggesting otherwise,
participants who wanted insurance were
generally able to find a property/

casualty or life insurance policy
(although participants did not
necessarily know if the policy was
offered through the preferred, standard
or sub standard markets, or even if they
received a FAIR plan or forced-place
policy). 25 The significantly lower rates of
coverage among lower-income
households and their positive views
about insurance also suggest that there
may be an unmet demand for insurance
among this population.
The hypothesis for which we did not
find as much direct support has to do
with using the banking system as a way
to obtain information or purchase
insurance. Many respondents indicated
they would not readily use a bank to buy
insurance. While this response
downplays the potential synergies
between purchasing insurance and
using the mainstream financial system,
participants did give some feedback to
suggest that asset building
organizations should not dismiss the
banking system as a source to provide
information and access to insurance for
their clients. First, borrowing, even more
than insurance, was the main method
for dealing with emergencies. Borrowing
on one’s home, annuities or other
investment assets was only possible for
those who had access to either the
credit system or investment vehicles. In
addition, some participants agreed at
the end of the discussions that they
would want more information about the
insurance services that banks offer. And
banks may already be addressing some
of the concerns that participants
expressed about obtaining insurance
through a bank. For example,
participants did not like the idea of a
bank offering the products of one
particular carrier, when in fact banks
often own independent insurance
brokerages, offering customers the
chance (in theory) to compare policies
and choose from a variety of companies.
Participants also expressed concerns
about the credibility of some insurance
agents, while purchasing insurance
through a bank has the advantage of

dealing with a “vetted” insurer. Finally,
participants expressed an interest in
financial planning as part of the overall
purchase of life insurance. Another
advantage of working with banks is their
ability to provide more comprehensive
financial advice. As CFSI (2007) notes,
insurance transactions typically involve
much more advice than individuals who
do not otherwise avail of mainstream
financial services generally have access
to. Since the passage of the Gramm–
Leach–Bliley Financial Modernization
Act of 1999, insurance companies,
banks, mortgage companies, and
securities firms have been allowed to
merge with and acquire one another for
the first time since the Great
Depression. Somewhere between 2,000
and 3,000 U.S. banks now offer
insurance products, including virtually all
of the largest institutions.

VII. Conclusion
While a number of studies have
examined the topic of savings and asset
ownership among low- and moderateincome individuals, few have looked at
the role of insurance in the acquisition
or protection of assets among this
population. The findings of this study
give support to the idea that information
about or additional access to insurance
complements the strategies and goals
of asset-development and assetpreservation organizations. Many lowand moderate-income households have
reason to need insurance and want to
know more about it. Focus groups
revealed that people often used savings
as insurance vehicles, and cashed-in life
insurance policies or spent down their
long-term financial assets when faced
with unexpected expenses. They also
revealed that households who qualify for
asset building services see themselves
as part of the market of insurance
companies, and people are interested in
products or services that help integrate
the purchase of insurance with other
financial decisions. The findings of this
study build a case for asset-development

Profitwise News and Views

May 2008

11

organizations to consider the benefits
and challenges of incorporating more
information and access to insurance into
their programs. This study also creates a
framework for a collaborative discussion
between asset development
organizations and insurance
professionals, with the potential to draw a
greater number of financial companies
into the conversation about financial
access and inclusion.

departments of insurance
regarding insurance usage by
income or race, because these
criteria are expressly excluded from
the determination of premiums.
14 Coverage rates do not control for
employment or demographic factors.
15 Schneider and Gartner, 2007.

NOTES

16 The American Dream
Demonstration was the first
systematic study of Individual
Development Account programs.

1 Formerly known as the Corporation
for Enterprise Development.

17 See Schreiner and Sherraden M.,
2002.

2 Merced and Colon, 2006.

18 Warren, Sullivan,-- and Jacoby,
2000.

3 IDAs are matched savings accounts
held by mainstream depositories that
are set up to receive publicly or
privately funded matching grants for
accountholders who regularly deposit
money into these accounts.
4 Venner, 2006.
5 Woodstock Institute and National
Community Reinvestment Coalition,
2006.
6 An example of a financial literacy
curriculum that teaches about
insurance is the “Your Money and Your
Life” curriculum from Illinois
Extension. This curriculum devotes a
chapter to insurance, including health
insurance, disability insurance, auto
insurance, home/renters insurance,
and life insurance.
7 Collins and Baker, 2007.
8 McCarthy and Quercia, 2000.
9 Ibid.
10 For examples, see LISC and the
Insurance Information Institute.
11 Yago, Zeidman, and Abuyuan, 2007.
12 Hettinger, 2002.
13 Little information is available from the
insurance industry or (state)
12

Profitwise News and Views

May 2008

24 See Collins et al., 2007.
25 Fair Access to Insurance
Requirements (FAIR) plans are
insurance pools that sell property
insurance to people who cannot
obtain coverage in the voluntary
market. FAIR plan policies may cost
more than private insurance and may
offer less coverage. Forced place
insurance is home owners insurance
assigned by mortgage servicers to
borrowers whom they believe do not
otherwise have insurance.
Appendicies available at www.
chicagofed.org/community_
development/files/pnv_may08_
sped_appendix.pdf

19 Information Policy Institute, 2005.

BIOGRAPHIES

20 A sample of auto insurance quotes in
Chicago found drivers in lowerincome neighborhoods in the
metropolitan area paid an average
annual premium of $628, while drivers
in the highest-income neighborhoods
paid an average of $500.

Robin Newberger

21 Kertesa, 2006.
22 Most IDA programs stipulate that
clients cannot earn more than
twice the federal poverty level
(about $21,000 for a family of
four), since the main sources of
funding are the Assets for
Independence Act and Temporary
Assistance for Needy Families.
Asset programs funded with
money from the Department of
Housing and Urban Development
(HUD) may serve people at 80
percent of median income (in
Chicago, incomes up to $60,000).
The maximum income to qualify
for the Earned Income Tax Credit
was about $38,000 in 2007.
23 Low-income households are
defined as those at 80 percent of
median or below; moderateincome households are those
between 81 percent and 95
percent of median income.

Robin Newberger is a business
economist in the Consumer Issues
Research unit of the Federal Reserve
Bank of Chicago. In her role, she has
researched, written, and published
numerous articles on topics including
immigrant financial market participation,
Islamic finance, and individual
development accounts. Ms. Newberger
holds a Bachlor of Arts from Columbia
University, and a master’s degree in public
policy from the John F. Kennedy School
of Government at Harvard University. Ms.
Newberger holds a Chartered Financial
Analyst Designation.

Michelle Coussens
Michelle Coussens, A.R.M, C.P.C.U,
R.P.L.U., is a senior budget, planning,
and controls administrator working in
the Research Department of the Federal
Reserve Bank of Chicago. In addition,
she conducts applied research in the
area of financial literacy and also retains
an interest in insurance topics. She
previously worked in the insurance
industry for over 15 years.

Consumer Issues

Assets and Opportunity in the Midwest: A comprehensive
look at the 7th District based on the CFED Scorecard
by Ida Rademacher and Kevin Keeley

There is perhaps no better or more
tangible indicator of the strength of an
economy than the measure of assets and
protections – financial, business, home,
education, and health – built by families
and society. Not only does an accounting
of the amount, range, and distribution of
assets of an economy provide an incisive
picture of the current health and resilience
of an economy, but more importantly, it
reflects the ability of an economy and the
families within it to adapt, to find
advantages, and to shape the future.
The Corporation for Enterprise
Development, now known as CFED, a
national nonprofit that works to promote
economic opportunity, has long been an
advocate for asset building and the role it
plays in alleviating poverty and bolstering
financial security for individuals and
families. Assets move families beyond
living paycheck to paycheck and give
them tools to plan for the future. “Getting
by” may require only a paycheck, but
getting ahead requires a variety of
assets, a financial safety net, education
and healthcare.
CFED’s 2007-2008 Assets and
Opportunity Scorecard (Scorecard)
continues CFED’s far-reaching
examination of asset accumulation and
asset policy. The Scorecard, which is
available in full at www.cfed.org/go/
scorecard, presents a comprehensive look
at wealth, poverty and the financial

security of families in the United States.
The Scorecard ranks the 50 states and
the District of Columbia on performance
measures in the areas of financial
security, business development, home
ownership, health care, and education.
These measures provide an expansive
and detailed view of the variation in net
worth, ownership, and debt – not only
geographically, but along race and gender
lines. The Scorecard also details state-bystate information on 38 key policies in
these areas that can help or hinder

job that pays a good income. It also has
been effective in breaking down some of
the disconnected thinking that advocates
and planners can fall into, and it has
brought together proponents from
diverse fields to discuss the
interrelationship of their causes. But at
its core, the Scorecard aggregates data,
and is an excellent tool for researchers,
consumer advocates, and policymakers
to assess the strengths and weaknesses
of state economies. It can also help to
define steps to address shortcomings.

Assets move families beyond living paycheck to
paycheck and give them tools to plan for the
future. “Getting by” may require only a paycheck,
but getting ahead requires a variety of assets, a
financial safety net, education and healthcare.
citizens’ abilities to succeed financially,
and identifies 12 core policies that are
important in creating a hospitable
environment to building assets and
keeping them.
This comprehensive view is important
for many reasons. First, it draws attention
to the various factors that affect personal
economies beyond simply having a good

Using the Assets Scorecard, we will
look at the strength of the economies in
the states comprising the Federal
Reserve System’s 7th District1 and how
residents of the District’s five states are
doing in terms of building and preserving
assets. We will also identify policies that
are in place among the states to support
and protect asset building among the
most vulnerable populations and detail

Profitwise News and Views

May 2008

13

how advocates and policymakers are
acting on findings of the Scorecard to
improve asset policy in their states.

Regional Highlights from the 20072008 Assets and Opportunity
Scorecard
Just as savings and assets help
families move toward brighter futures,
the Scorecard was created to help guide
states as they work to build better
economic futures for their residents.
Looking across the states of the Federal
Reserve’s 7th District, the Scorecard
tells the story of a region where families
are facing serious threats to financial
security, and where states are pursuing
strategies with mixed success to help
families protect and build assets that can
serve as the basis for upward mobility.
The following analysis gives a brief
snapshot of how the states in the region
performed on key outcome and policy
measures in the Scorecard.

Net Worth
Measurement of median net worth
provides a basic indication of the level of
wealth that families possess that can
help them weather crises and build a
solid basis for a better future. All five
states in the Federal Reserve’s 7th
District ranked among the Scorecard’s
top 20 for net worth. Despite the
District’s relative wealth, two states,
Illinois and Wisconsin, actually recorded
slight reductions in household net worth
between 2002 and 2004, a time when
national averages were trending sharply
upward due to expanding home
ownership and rising home values.

of five states have less than 10 cents.
That magnitude of disparity underscores
the need for focused efforts to reduce
racial wealth inequality. Indiana’s minority
households have 23 cents in assets for
every dollar held by Whites, giving them a
top ten ranking for highest level of
minority asset equality. Indiana also has
the number one ranking for genderbased asset equality; it is the only state
in the country where women and men
have equal net worth.

Asset Equality
While wealth inequality has narrowed
among different groups, large disparities
persist. The Figure 1 illustrates the level
of asset inequality that exists between
White- and minority-headed households
in each state in the 7th District. For
every dollar in net worth held by White
households, minority households in three
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Profitwise News and Views

May 2008

Asset Poverty
Given the importance of assets for
household economic self-sufficiency, the
Scorecard expands the notion of poverty
to include a minimum threshold of wealth
needed for both security and mobility.
Our definition of asset poverty measures
the proportion of households in a state
who lack sufficient net worth to sustain
themselves at the poverty level for three
months, should they lose their primary

Minority home ownership also
continued to lag substantially behind that
of White households. All five ranked
among the 20 states with the worst racial
disparities in home ownership rates.

Education

source of income. Nationally, CFED
found that 22 percent of all U.S.
households and nearly 40 percent of
minority households are asset poor. The
7th District states look relatively strong
in comparison to other regions with
regard to this measure. Four out of five
states rank among the top ten for their
relatively low incidence of asset poverty.
But disaggregated by race or gender,
every state in the group falls down the
rankings by notable margins. Disparities
in asset poverty between male- and
female-headed households are
narrowing in the region, as is the gap
among minorities. Still, minority
households remain more than twice as
likely to experience asset poverty as
White households.

Bankruptcy and Debt
Bankruptcy is included in the
Scorecard as an indicator of the
prevalence of wealth erosion among a
state’s population. Per capita consumer,
bankruptcy filings increased in all five
states in the region between 2003 and
2004. Four of the five states in the 7th
District ranked among the 20 states
with the highest bankruptcy rates, and
Indiana experienced the highest filing

rates in the country at 12.5 percent.
Bankruptcy results when a household’s
expenses far exceed its income,
whether from medical debt, job loss,
death, divorce, or other factors. In the
Midwest, rising unemployment and
mortgage interest rates appear to be
key factors contributing to the growing
incidence of bankruptcy. Families who
were once self-sufficient are being
overwhelmed by debt.

Home Ownership
While not directly measuring home
equity, the home ownership rate provides
an indication of how many families in a
state have the opportunity to build wealth
in the form of home equity. Home
ownership rates in all five states exceed
the national average of 68.9 percent.
Unfortunately, the region also has some
of the highest foreclosure rates in the
country. All five states in the region
ranked among the top ten states with the
highest foreclosure rates in the country
during 2006, and 2007 statistics show
additional increases in foreclosure rates
across the region. The incidence of
subprime lending contracted slightly in all
five states between 2006 and 2007, but
remains in double digits for all but Iowa.

Education is one of the key building
blocks for financial security and
economic mobility. Those with a college
degree earn significantly more than
those with just a high school diploma.
Moreover, data from the Federal
Reserve’s Survey of Consumer Finances
indicate that, in 2004, families in which
the head of household had a college
degree had more than three times the
net worth–at the median–as families
whose head of household had only
some college. In the 7th District,
college attainment rates increased in
Illinois, Iowa, and Michigan between
2002-2004, and decreased in Indiana
and Wisconsin. Wide disparities in
college attainment continued to persist
among individuals of different means.
The wealthiest 20 percent of
Americans in the five states complete
college at a rate almost five times that
of the poorest 20 percent.

Health Care
One of the greatest threats to a
family’s financial security is an
unexpected – and uninsured–medical
emergency or illness. For families without
health coverage, particularly those with
low-incomes, the use of credit cards or
other forms of debt to cover major
medical expenses is a leading cause of
bankruptcy. Nationally, nearly one in five
low-income children and one in three
low-income parents is uninsured.
Although all states in this analysis
exceed the national statistics in their
efforts to insure low-income families,
progress across the region has been
mixed since the 2005 Scorecard.
Indiana, Illinois, and Michigan all have
improved rates of insurance among lowincome children, and Michigan now ranks
third best in the country for its efforts to
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May 2008

15

lower the population of uninsured
children to 9 percent.
Overall, the Scorecard shows that
families in the region exhibit relatively
strong levels of financial security in
comparison with other parts of the
country. But that financial security is not
evenly shared among all families, and
increasing foreclosure, bankruptcy, and
unemployment rates in the region pose
real threats and remind us of the
fragility of the asset base that protects
families from crisis and enables them to
shape their future. The next section
highlights several policies that states in
the region are pursuing to help families
preserve and protect the assets they
have, and to build and strengthen their
financial resiliency.
families save for home ownership,
education, and business ownership.

State Policy Options for Asset
Building and Asset Protection
Increasingly, states are leading the
way in promoting asset building and
developing policies that help families
build and protect financial assets.
Through the Scorecard, CFED works
with partner organizations across the
country to develop state asset-building
agendas, educate advocates and
policymakers on key asset-building
policies, and broaden the number of
stakeholders who see asset building as
relevant and important to their work.
Below we highlight some of the key
policy efforts underway in states in the
7th District.

• Also in Illinois, the Sargent Shriver

• Illinois, in particular, is emerging as a

national standard bearer on policies to
support home ownership and
affordable housing, expand access to
wealth-building opportunities, and
broaden health care coverage. In
2007, Illinois enacted legislation to
create AllKids, which provides
affordable, comprehensive health
insurance for all children in the state.
Illinois lawmakers also allocated
funding for the state’s Individual
Development Account (IDA) program
to create incentives to help low-income

16

Profitwise News and Views

May 2008

National Center for Poverty Law is
using Scorecard findings to support
its work on a policy agenda covering
an array of asset-building issues
including: an expanded state Earned
Income Tax Credit (EITC); asset limits
in public benefits programs;
consumer protection bills; children’s
savings account policy; and payday

lending regulation. The Shriver
Center has been instrumental in the
establishment of a legislative task
force to review and make
recommendations on savings
accounts at birth for all Illinois
children. The task force will issue its
report and recommendations by
September 2008.

• In Indiana, affordable health care

coverage is at the top of advocates’
2008 policy agenda. The same is

true in Iowa, Wisconsin, and in many
states across the country. Indiana
and Michigan also boast two of the
nation’s strongest IDA programs, with
stable funding at or near $1 million
annually. Both states were pioneers
in IDA policy, and their programs are
held in high regard among assetbuilding advocates and IDA
practitioners around the country.

• Iowa lawmakers made impressive

strides on asset-building policy in
2007, as they made the state’s
existing EITC refundable and passed
legislation to establish a voluntary,
statewide preschool program for
four-year-olds. That program is
expected to provide preschool
access to 90 percent of Iowa fouryear-olds by 2012. Iowa is also
focused on curbing predatory
lending, increasing state support for
microenterprise, and increasing
transparency and accountability in
state budgeting and tax
expenditures.

• In Michigan, the Community

policymakers also are considering
expanding state supported preschool
programs for four-year-olds.
Wisconsin also has sought to boost
asset-building opportunities for lowincome families through
microenterprise support; the state
allocated more than $600,000 in
CDBG2 funds for microenterprise last
year. In addition, Wisconsin has
effectively eliminated asset tests for
Food Stamp applicants.
The states of the 7th District have
established clear precedents for
promoting and enacting policies to
support asset development and expand
economic opportunity, and the Scorecard
findings have provided a framework and
a frame of reference for this work. In light
of enduring inequalities and families’
tenuous financial standing revealed by
the Scorecard data, it is clear that
considerable work remains to be done in
the realm of asset-building policy.

NOTES
1 The Federal Reserve’s 7th District
comprises roughly the northern twothirds of Illinois and Indiana, the
southern peninsula of Michigan, the
southern two thirds of Wisconsin, and
the entire state of Iowa.
2 Community Development Block Grant

BIOGRAPHIES
Ida Rademacher
Ida Rademacher is CFED’s Research
Director. In addition to the Scorecard,
she is responsible for the development
of key research publications and for
working with CFED’s research partners
in government, academia and
community-based institutions.

Kevin Keeley
Kevin Keeley is a Policy Associate at
CFED. He led the state asset-building
policy research for the Scorecard.

Economic Development Association
of Michigan (CEDAM) has made
predatory mortgage lending its
highest priority for 2008 in response
to the state’s particularly acute
foreclosure crisis. CEDAM has taken
a leadership position in convening a
variety of statewide partners on this
issue, resulting in the introduction of
a legislative package that covers an
array of mortgage and predatory
lending issues. Another CEDAM goal
is modifications to the state’s IDA tax
credit. Michigan also has removed
asset limits for participants in the
state’s Food Stamp program.

• Wisconsin has taken significant

action to increase asset protections
and reduce disincentives to save for
low-income families. Like Illinois, the
state provides Medicaid coverage to
parents up to 192 percent of the
federal poverty level, and has
eliminated asset limits for its state
Medicaid program. Wisconsin
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May 2008

17

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