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'Hottest' New Correspondent Service

Page 8

Major Problems of Buyers, Sellers of Correspondent Services

pag*i 2

Understanding Account Analysis: A Measuring T o o l................. pagei4
Correspondent Service Makes Home Financing a R e ality _____

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Page 31

pagBi8

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3

MID-CONTINENT BANKER

Convention Calendar

(Incorporating MID-WESTERN BANKER)

Volume

79, No. 7

July, 1983

IN THIS ISSUE
6 TH E B A N K IN G S C E N E

T h e technological revolution in finance
8 N E W C O R R E S P O N D E N T S E R V IC E S

D iscount B rokerage is “h o ttest” one
12 M A JO R P R O B L EM S O F C O R R E S P O N D E N T S E R V IC E S

Th ey exist for both buyers, sellers
14 U N D E R S T A N D IN G A C C O U N T A N A L Y S IS

A m onetary m easu rem en t of bank relationship
18 H O M E - F IN A N C IN G C O R R E S P O N D E N T S E R V IC E

A new service that is popular with respondents
2 0 N E W S A B O U T B A N K S /B A N K E R S

Prom otions, election s, general news
31 C H R IS T M A S ID E A S TH A T W O R K !

A potpourri of prom otions any bank can use
42 IN D IA N A B A N K E R S FA R E W E L L IN L E G IS L A T U R E

B ut ironing out stru ctu re issue fizzles
4 4 'BULLISH' B A N K IN G P R E D IC T E D FO R '8 3 -'8 4

Report of Illinois BA convention

EDITORS
Ralph B. Cox ......... Publisher

Rosemary McKelvey .. Editor

Lawrence W. Colbert
Assistant to the Publisher

Jim Fabian ___ Senior Editor

M ID -C O N TIN EN T B A N KER Ed ito rial/A d vertisin g O ffices
St. Louis, Mo., 408 Olive, 63102. Tel. 314/4215445; Ralph B. Cox, Publisher; Marge Bottiaux,
Advertising Production Mgr.

MID-CONTINENT BANKER is published monthly by
Commerce Publishing Co., 408 Olive St., St. Louis,
Mo. 63102.

Printed by The Ovid Bell Press, In c ., Fulton, Mo.
Controlled circulation postage paid at S t. Louis,
Mo., and at additional mailing offices.

4


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Subscription rates: Three years $ 2 7 ; two years
$ 2 0 ; one year $ 1 2 . Single copies, $ 2 .5 0 each.
Foreign subscriptions, 5 0 % additional.
Commerce Publications: Am erican Agent & Bro­
ker, Club Management, Decor, Life Insurance
Selling, Mid-Continent Banker and The Bank
Board Letter.
Officers: Donald H. Clark, chairm an em eritus,
Wesley H. Clark, president and chief executive
officer; James T. Poor, executive vice president
and secretary; Ralph B. Cox, first vice president
and treasurer; Bernard A. Beggan, David A. Baetz,
Lawrence W. Colbert and W illiam M. Humberg,
vice presidents.

July 24-Aug. 5: Consumer Bankers Association Gradu­
ate School of Retail Bank Management, Charlottes­
ville, Va., University of Virginia.
July 27-30: Independent Bankers Association of Amer­
ica Seminar/Workshop on One-Bank Flolding Com­
pany, Boston, Radisson Ferncroft Hotel.
July 31-Aug. 6: ABA Business of Banking School, Itha­
ca, N. Y ., Cornell University.
Aug. 7 -1 2 : C entral States C onference Prochnow
Graduate School of Banking Postgraduate Course,
Madison, W is., University of Wisconsin.
Aug. 7-13: ABA Business of Banking School, Ithaca,
N. Y ., Cornell University.
Aug. 7 -2 0 : C entra] States C on ference Prochnow
Graduate School of Banking, Madison, W is., Uni­
versity of Wisconsin.
Aug. 1Ó-12: Central States C onference Prochnow
Graduate School of Banking Seminar for College
Faculty, Madison, W is., University of Wisconsin.
Aug. 14-19: ABA National School of Real Estate F i­
nance, Columbus, O ., Ohio State University.
Aug. 14-26: ABA National Trust School/National Trust
Graduate School, Evanston, 111., Northwestern Uni­
versity.
Aug. 28-31: Bank Administration Institute Microscape,
Chicago, Hyatt Regency Chicago.
Sept. 7-9: Dealer Bank Association Government Secur­
ities Traders Seminar, Philadelphia.
Sept. 11-14: ABA National Personnel Conference,
Phoenix, Hyatt Regency.
Sept. 11-13: Kentucky Bankers Association Annual
Convention, Louisville, Galt House.
Sept. 12-14: Independent Bankers Association of
America Commodity Marketing Seminar, Chicago.
Sept. 13-16: Bank Marketing Association Corporate
Marketing Conference, Vail, Colo., Westin Alpine
Resort.
Sept. 18-21: Bank Administration Institute National
Convention, San Francisco, Fairmont Hotel.
Sept. 18-21: National Association of Bank W omen
Annual Convention, Dallas, Hyatt Regency Dallas.
Sept. 18-23: Robert Morris Associates Loan Manage­
ment Seminar, Columbus, O ., Ohio State Universi­
tySept. 18-30: ABA National School of Retail Banking,
Norman, Okla., University of Oklahoma.
Sept. 20-23: ABA National Bank Card Convention, Los
Angeles, Bonaventure.
Sept. 25-29: Consumer Bankers Association Annual
Conference, Scottsdale, Ariz., Camelback Inn.
Sept. 28-30: Dealer Bank Association Senior FundsManagement Roundtable, Boston.
Oct. 2-8: ABA Management School for Corporate Bank­
ers, Evanston, 111., Northwestern University.
Oct. 8-12: ABA Annual Convention, Honolulu, Hawaii.
Oct. 9-15: ABA National Graduate Compliance School,
Norman, Okla., University of Oklahoma.
Oct. 10-12: Independent Bankers Association of Amer­
ica Advanced Commodity Marketing Seminar, Chi­
cago.
Oct. 16-19: Bank Administration Institute Cash Man­
agement Conference, Boston, Westin Hotel.
Oct. 19-21: Dealer Bank Association Operations Semi­
nar, New York City, Vista International.
Oct. 23-25: ABA International Banking Conference,
New York City, Grand Hyatt New York.
Oct. 23-26: Bank Marketing Association Annual Con­
vention, Atlanta, Atlanta Hilton.
Oct. 23-28: ABA National Commercial Lending Gradu­
ate School, Norman, Okla., University of Oklahoma.
Oct. 30-Nov. 2: Robert Morris Associates Annual Fall
Conference, San Francisco, Fairm ont Hotel.
Oct. 31-Nov. 2: Conference of State Bank Supervisors,
Federal Legislative Conference, Washington, D .C .,
Mayflower Hotel.
Nov. 2-5: Independent Bankers Association of Amer­
ica, Seminar/Workshop on One-Bank Holding Com­
pany, Hilton Head Island, S. C ., Hilton Head Re­
sort.
Nov. 6-18: ABA National Commercial Lending School,
Norman, Okla., University of Oklahoma.
Nov. 9-11: Association of Bank Holding Companies Fall
Meeting, Seattle, Westin Hotel.
Nov. 9-11: Dealer Bank Association Public Finance
Seminar, New Orleans.
Nov. 13-16: ABA National Agricultural Bankers Con­
ference, Los Angeles, Bonaventure.

MID-CONTINENT BANKER for July, 1 9 8 3

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MID-CONTINENT BANKER for July, 198 3

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Federal Reserve Bank of St. Louis

Return to: Automated Card Services
American Fletcher National Bank
4 5 0 E. Washington Street
Indianapolis, IN 4 6 2 7 7

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CITY

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AMERICAN FLETCH ER
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A FN B
INDIANAPOLIS
5

THE BANKING S C E N E

By Dr. LEWIS E. DAVIDS
Illinois Bankers Professor of Bank Management
Southern Illinois University, Carbondale

The Technological Revolution in Finance
ankers are aware of the revolution­ Cirrus System, Plus System, COMary changes in the banking indus­ SPEC, SPEC TEXT, TYMNET, D I­
try brought about by deregulation.ALOG, Compendex, National News­
They also need to recognize the impact paper Index, Dow Jones Information
of technical advances on financial in­ Services.
stitutions.
Some of these — such as Dow Jones
When I entered banking in New Information Services — seem to be
York, clearin gh ouse totals w ere
self-explanatory and can be identified
proved by paper and pencil. We car­ with an educated guess. However,
ried hundreds of pounds of paper even though you may read the Wall
checks that were separated and sorted
S treet J o u r n a l religiously, do you
by hand.
know what the service provides? It
A generation ago, introduction of provides a retrieval system for quota­
m agnetic-ink-character-recognition
tions on more than 6,000 stocks and
(MICR) was a major step toward auto­ securities traded on the major ex­
mation. MICR permitted machines to change as well as on the national overperform tasks previously done by hu­ the-counter market. It also provides
mans.
information on revenue earnings, div­
A number of other concurrent de­ idends, price-earnings ratios and stock
velopments had less application to price performance relative to market
banking. One was COMPUSTAT, a — indicators not only for companies
statistical com puter data base de­ but for about 180 industries.
veloped by Standard & Poor’s, which
NYTS stands for New York Times
enabled the subscriber to access a vast Inform ation Service. Inform ation
array of ratios and numbers on public Bank provides abstracts or prints with
corporations. For those involved in in­ microfiche numbers. Orbit informa­
vestm ents and secu rity analysis,
tion retrieval systems is an on-line sys­
COMPUSTAT was an extremely valu­ tem providing reference sources to
able tool, but it had limited value for more than 80 separate data bases, in­
banking, per se.
cluding business economics, govern­
A little more than five years ago, the ment legislation and various indus­
division of support services of the tries. The Source, a subsidiary of
Board of Governors of the Federal Re­ R ea d er’s Digest, provides news from
serve System began making reports on U nited Press In tern atio n al news
bank income and condition from call- wires, investment-marketing informa­
report data available on magnetic tape tion and programs that perform busi­
at the incredibly low cost of $50 per ness calculations.
report. The tape permitted more effi­
Sixteen Source Plus is another data
cient data manipulation than did the bank. Legi-Slate tracks all bills re­
FD IC s printout of bank-operating sta­ ferred out of Congress. Comp-U-Star
tistics.
permits shopping for more than 30,000
Although I can’t prove it, I suspect items at discount prices. Management
that magnetic tapes were more useful Contents is a key-word search-andto academics than to commercial bank­ auditing service for reprints of ab­
ers. Of course, larger banks incorpo­ stracts from recent issues of 27 busi­
rated m agnetic-tape data files into ness journals. Media General, another
their internal systems and since then data bank, provides a listing of 58 items
there has been a phenomenal growth with historical information on more
of computer-related systems.
than 3,000 New York Stock Exchange,
Let’s play a game. Below are 10 of American Stock Exchange, and overthe many terms in current usage. How the-counter stocks. West Law is an on­
many are familiar to you? Nationet, line system providing the ability to re­

B

6

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Federal Reserve Bank of St. Louis

trieve documents based on the appear­
ance of words or phrases within a legal
context. For example, it provides case
summaries, head notes and classification-of-head notes by digest topic and
key number.
Being with an academic institution,
I have been fortunate in having access
to many of these and other data banks,
including Lexus — a competitor of
West Law. However, I suspect that
these data-base sources are, for the
most part, underutilized by regional
and community banks. Even a good
number of state banker associations
have extremely limited access to data
banks.
A number of community banks have
purchased mini-computers. While, for
the most part, they are used for opera­
tions such as installm ent lending,
more bank CEOs are becoming famil­
iar with their potential for other ap­
plications.
However, let’s face it, many CEOs
— not only of community and regional
banks but of giant banks as well —
often are uncomfortable with the awe­
someness of some data-retrieval sys­
tems. They prefer to have John do it for
them. For John, there is a great oppor­
tunity to control the type of informa­
tion the CEO receives. A number of
CEOs are beginning to resent this and
— some somewhat timidly, others
more aggressively — are putting their
toes in the waters of informationretrieval systems.
Most universities have superior ac­
cess to data banks and capable indi­
viduals who can demonstrate how the
banks can be used profitably. For
several years, I have been trying to
encourage bankers in the MidContinent region to take advantage of
opportunities to learn more about this
vital area. While a few have been en­
thusiastic, the majority simply have
not supported the idea. There is an old
saying that you can lead a horse to
(C ontinued on page 41)

MID-CONTINENT BANKER for July, 1 9 8 3

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Protecting America's Financial Institutions with Integrity.

7

An MCB Survey

Discount Brokerage: 'Hottest' New Service
Offered by Correspondents This Year
Survey Reveals What Correspondents Are Doing
To Help Keep Their Respondents Competitive

H E R E ’S little doubt that discount
brokerage is the “hottest” new ser­
vice being offered to respondent banks
by big-city correspondents.
C ity corresp on d en ts, including
Drovers Bank and First National, both
in Chicago; AmSouth and Central
Bancshares, both in Birm ingham ,
Ala.; Centerre Bank, St. Louis; and
Springfield (111.) Marine — and many
more — are energetically wooing re­
spondents with promises of ample re­
wards from offering the service.
This fact emerged from a spot survey
of correspondent banks conducted for
this issue by M i d - C o n t i n e n t B a n k e r .
It’s apparent that correspondent
banks, always on the lookout for ways
to provide new, meaningful — and
profitable — products to their re­
spondents, are doing the “homework”
on discount brokerage and offering the
fruits of their labors to respondents in
neat packages.
The potential of discount brokerage
is underlined by a study completed for
the ABA earlier this year by Arthur
Young & Co., titled “Assessment of
Business-Expansion Opportunities for
Banking.”* The study identifies dis­
count brokerage as one of three ser­
vices most attractive to banks in their
efforts to compete effectively with in­
creasingly encroaching nonbank com­
petitors. The other two services — in­
surance brokerage and real-estate
equity — are not permitted to most
banks, except in the few states that
have lowered the bars on insurance
brokerage.
Discount brokerage has the follow­
ing points going for it, according to the
Arthur Young study:
• High transferability of customer
base.
• High system distribution, particu­
larly in branching states.
• Low risk, low capital require­
ments, as well as a minimum of train­
ing requirements for personnel.

T

8

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Federal Reserve Bank of St. Louis

• Relatively high pre-tax profit mar­
gin.
Drovers Bank, Chicago, completed
a series of seminars throughout its
trade area last month at which discount
brokerage was explained to prospec­
tive respondent bankers by Greg
Beard, vice president/senior trust
officer.
Mr. Beard discussed what discount
brokerage is, what the advantages are
with dealing with his bank and how a
respondent bank can become a part of
the program.
According to Mr. Beard, the pro­
gram provides a means for purchasing
or selling securities for a commission
substantially less than the amount
charged by a traditional full-service
broker. The discount broker can
charge a lower commission, he said,
because its activity is limited to the
execu tion of buy and sell orders
directed by its customers. The dis­
count broker doesn’t provide invest­
ment advice, he added, nor does it
offer counseling or research services
for particular stocks or the stock mar­
ket in general.
In explaining the Cole-Taylor Dis­
count Brokerage Service, which Drov­
ers offers, Mr. Beard said the program
permits individual customers the op­
tion of having the proceeds of transac­
tions automatically debited or credited
to their designated account with a re­
spondent bank or to separately remit
proceeds to cover transactions inde­
pendent of existing bank accounts.
Further, he said, due to the fact that
the service is bifurcated, customers
* “A ssessm ent o f B usiness-Expansion
Opportunities fo r Banking” is the title of
the study authorized by the economic/poli­
cy-research division o f the A B A . The com­
plete study (688 pages) cost more than
$200,000 to prepare and is available to
ABA members at $75 per copy. It reported­
ly is the most sought-after report ever
offered by the A B A .

can consider the separate custodial fee
charged to them as a current, deducti­
ble, business expense. By claiming
such a deduction, he added, the cus­
tomer is able to reduce the actual cost
for trading, resulting in additional sav­
ings.
“In addition, our individual custom­
er is able to select among various
methods of safekeeping or taking de­
livery of securities purchased through
the Cole-Taylor service,” Mr. Beard
said.
He explained how the service oper­
ates. After a respondent signs up with
Drovers, designated representatives
of the respondent deal with ColeTaylor on behalf of the respondent’s
customers to place orders. On settle­
ment dates, respondents’ accounts
automatically are debited or credited
for transactions. The respondent is re­
sponsible for collecting or delivering
funds to individual customers.
Individual respondents, he added,
may want to consider whether their
customers will be required to desig­
nate an established account for debit­
ing and crediting proceeds and fees of
transactions in order to minimize any
risk of non-payment or inability to de­
liver.
One question respondents asked
Mr. Beard was whether customers can
trade on margin or trade options
through the service. Mr. Beard ex­
plained that the service is limited to
cash transactions in the securities mar­
ket at this point.
Another frequently asked question:
When can a customer begin to trade?
With the written notification of the
respondent’s account approval, Mr.
Beard said. Prior to any transactions,
however, a respondent’s customer
should complete an application and ex­
ecute an appropriate agency agree­
m ent estab lish in g the custodial
account.
Applications should be reviewed by

MID-CONTINENT BANKER for July, 1 9 8 3

the respondent-bank’s officer who is
most familiar with the customer, fol­
lowing which he will approve or dis­
approve the account and set a trading
limit for the customer. Then the cus­
tomer is notified that trading can be­
gin.
Although representatives of the ser­
vice can’t and won’t give investment
advice or counseling, they will provide
factual information on given securities,
such as current market price, last-bid
price, last-asking price, annual high
and low and certain dividend informa­
tion.
Central Brokerage Services is the
title of a new discount brokerage ser­
vice offered to respondent banks by
the investment banking division of
Central Bank of the South, Birming­
ham, Ala.
According to Dan Matheson, the
service offers respondent banks “the
ability to successfully compete with
heavyweights such as Merrill Lynch
and Bache by offering fast, efficient
and equally professional services for
substantially lower prices to their cus­
to m ers.” He added that C en tral’s
payback to respondents is higher than
that paid by most brokerage firms,
which means contributions to direct
fee income could be “substantially
greater than those offered by other
correspondents.
Brochures explaining the service
were sent to prospective respondent
banks prior to the July 1 startup date
for the service. Mr. Matheson said the
service is being offered because there
are a lot of banks out there that want
it. He also says there is heavy com­
petition among Alabama big-city cor­
respondents offering this service.
AmSouth Bank, Birmingham, intro­
duced its discount brokerage program
earlier this year and Charlie T. Gray,
vice president in the correspondent
department, said the reception has
been good. More than a dozen banks
had signed up for the program by midJune, with many others expressing in­
terest.
The service is sold through the cor­
respondent department and AmSouth
provides participating respondents
with training sessions. The bank also
shares any commissions with respon­
dents. The bank prides itself as being
the first in its market with the service.
Springfield (111.) Marine Bank sells a
brokerage package to other banks for a
one-time fee, according to Ronald E.
Sides, assistant vice president. In
addition to customized camera-ready
art work for the agency agreement,
advertising campaign and confirma­
tion forms, the bank provides staff
training, an operating manual and rec­
MID-CONTINENT BANKER for July, 1 9 8 3

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

ommendations on necessary equip­
ment.
“Our brokerage service offers finan­
cial institutions the opportunity to
position themselves as a leader in pro­
viding a full-range of financial services
and, at the same time, earn 40% of the
total fees generated, a return higher
than most broker-provided services,’’
Mr. Sides said.
A variety of other new correspon­
dent services is being offered by banks
responding to the survey.
Centerre Bank, St. Louis, has be­
gun conducting strategic planning
seminars for its respondents, accord­
ing to William J. Barnett J r ., vice pres­
ident and correspondent department
head.

“Our strategic-planning program
p resen ts a stru ctu red , p ractical
approach to determining a bank’s most
profitable long-term direction,’’ Mr.
Barnett said. “The program is proved
with banks of all sizes and it’s being
used by each of the 22 banks that com­
prise Centerre Bancorp.
Centerre is about to introduce an
asset/liability m an agem en t-in for­
mation system to help respondents
cope with new Fed reporting regula­
tions. “Centerre is making the report­
ing process easier,” Mr. Barnett said,
“combining a state-of-the-art compu­
ter system with our analytical exper­
tise to deliver a broad-based asset/
liability management-consulting ser­
vice.’
(C ontinued on next page)

Forum Planned September 11-13
For Banks and Brokerages
IL L COM M ERCIAL BANKING and the securities industries
merge as Glass-Steagall dissolves? Or will an even hotter com­
petitive battle emerge as banks and brokers continue to fight for the
consumer-investment dollar? These questions will be addressed at the
national brokerage conference, scheduled to be held September 11-13
at New Orleans Marriott Hotel. It will be sponsored by the Bankers
Institute, headquartered in Corte Madera, Calif.
Designed as a common forum for the banking and brokerage indus­
tries, the conference will include a brokerage-services exposition,
which will feature displays and exhibits by leading brokerage and sup­
port organizations that provide services to banks entering the discountbrokerage business.
Key aspects of emerging banker/broker relationships will be dis­
cussed, including: discount brokerage, full-service brokerage, secondary-CD marketing, brokerage of money-market accounts, assetmanagement accounts and the role of advice in consumer-investment
services. Presentations will address strategy, product development,
financial marketing and operational aspects of various types of brokerage
services.
‘A ‘brokerage revolution’ is on us,” says James M. Shelton, president,
Bankers Institute. “Discount brokerage and bank entry into the secu­
rities field is one of the most significant developments to occur in
banking in the past 50 years. Banks and brokers now must assess their
roles in the consumer-investment market.”
Mr. Shelton points out that the conference is designed for brokers and
bankers. As banks get into the securities-brokerage business, he points
out, new opportunities also will open up to the securities industry as
suppliers. As he puts it, brokerage firms now must assess their role in
the deregulated environment in terms of whether they want to be
partners with or competitors to banks, or walk the fine line of being
both. Also, says Mr. Shelton, it will be more productive to both indus­
tries if legal differences can be resolved in the conference room instead
of the courtroom, with the marketplace determining the final outcome.
A major brokerage-services exposition will include displays of prod­
ucts and services offered to banks/thrifts entering the retail-securities
field. Exhibitors will include: discount brokers, clearing firms, quota­
tion systems, research/consulting firms, data systems companies and
large banks offering services to smaller correspondent banks. A
Brokerage Services Guide” also will be prepared, and it will include a
description of service offerings available to banks.
Further information on the conference may be obtained from: Bank­
ers Institute, 21 Tamal Vista Blvd., Corte Madera, CA 94925.

W

9

Chase Offers Cash-Letter Products
EW CO RRESPON DEN T services offered by Chase Manhattan
Bank, New York City, include cash-letter products, according to
Frances H. Schmidt, second vice president. Three such services are:
• Off-Peak Cash Letter. Chase accepts for deposit into accounts of its
resondents fully encoded checks drawn on New York City banks. Items
are further sorted for presentation and collection at the New York City
Fed and the New York City Clearing House. Off-peak items submitted
before 6 a.m. cost from $.02 per item for mixed to $.035 per item for
off-peak 2260s. Late off-peak items, after 6 a.m., cost from $.025 for
mixed to $.040 for 2260s.
• Chase-Only Early-Morning Cash Letter. Deposits, consisting of
checks drawn only on Chase, presented between midnight and 9:30
a.m. daily, receive immediate credit. Costs range from $.0005 per item
for Chase-only a.m. items to $.10 for Chase-only regular items.
• On-Us Share-Draft Letters presented by respondent banks for
credit to their accounts with Chase. On-Us Share-Draft cash letters are
fully encoded, endpoint sorted and sorted and comprised of share drafts
drawn on credit-union accounts with Chase. Prices for items presented
before 4 a.m. range from $.005 each for 200M items or more to $.01 each
for up to200M items. From 4 a.m .-7 a.m ., items cost from $.005 each for
300M items or more to $.015 each for up to 100M items. From 7 a.m. to
9 a.m., items cost from $.01 each for over 300M items, to $.02 each for
up to 100M items.

N

The bank also has formulated a com­
prehensive personnel-services pack­
age to address the increasing complex­
ity of employment practices in the
banking industry. The package en­
ables respondents to receive assistance
in the areas of salary administration,
employee relations, resource plan­
ning, affirmative action and other
areas, Mr. Barnett said.
C enterre works with the Bryant
Planning Group to offer respondents
and corporate customers assistance in
the areas of estate planning, executivebenefit planning, employee-benefit
planning and business insurance.
The bank is planning a brokerage
service that will offer discount com­
missions.
Hutchinson (Kan.) National has two
new programs for respondents. The
first enables respondents to clear items
directly with the bank, bypassing the
Fed and reducing costs. “We offer our
customers the advantage of availability
and lower per-item handling charges, ”
said Dean R. Thibault, vice president.
The second service is an accountanalysis program whereby respon­
dents are hard-dollar charged whenev­
er the six-month average on the analy­
sis of their account is a loss. “This pro­
vides our respondents the opportunity
to use excess balances over a six-month
basis and/or to pay for services in harddollar fee charges if they are not able to
maintain adequate balances,” Mr. Thi­
bault said.
First National, Chicago, lists three
new correspondent services, including
a computer-based asset/liability mod10

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Federal Reserve Bank of St. Louis

el, discount brokerage and new-check
processing services that include price
reductions for items under $100 and
for those arriving during “off peak”
hours.
Deposit Guaranty National, Jackson, Miss., recently published a LoanProcedures Manual and is offering it to
respondents for a fee. Response has
been excellent, according to Barney
H. Jacks, senior vice president.
As reported elsewhere in this issue,
Union Planters Mortgage C o., an affili­
ate of Union Planters Corp., Mem­
phis, whose lead bank is Union Plant­
ers National, is offering a correspon­
dent mortgage-banking program that
enables respondent banks to offer var­
ious types of home mortgage plans to
their customers.
Two plans are available. The first
requires Union Planters to take loan
applications, prepare necessary docu­
ments and obtain all verifications prior
to submittal to the mortgage affiliate,
which orders appraisals, processes
loans, obtains approvals and prepares
for closings.
Plan two provides for the respon­
dent bank to take loans all the way from
applications to closings, at which point
they are purchased by the mortgage
affiliate.
More than 100 respondents had
signed up for one or the other of these
programs by June 1.
Trust Company Bank, Atlanta, is
offering the bank s answer to asset/
liability management for banks. “We
have experienced a good reception to
the product, ” said John E. Foster, vice

president, “signing up some 30 banks
in just four months. To me this is even
more impressive in light of the ‘mini­
com puter rage’ that touts ‘do-ityourself software. This tells me that
correspondent banking is alive and
well.”
The program is named “G A PS,”
which stands for Gap Analysis and
Profitability Service. It analyzes the
gap between rate-sensitive assets and
liabilities and projects profitability.
“GAPS requires no investment in
computer equipment or programs,”
Mr. Foster said. “You simply supply
appropriate balance-sheet data and
Trust Company handles the rest on a
straightforw ard and co m p etitiv e
annual-fee basis.” The service also in­
cludes advisory services of Trust Com­
pany’s staff at no extra charge.
Commercial National, Shreveport,
La., is offering respondent banks its
Individual Financial Services (IFS).
The service enables a bank to provide
its upscale customers with a one-stop
financial shop at which they can handle
all their money matters. “I believe this
department signals the new wave of
the future in supplying financial ser­
vices,” said Fred N. Myers Jr., assis­
tant cashier.
Services are offered with a charge
from the participating respondent
bank to its customer or a fee-splitting
arrangem ent betw een Commercial
National and the respondent.
Response has been substantial, Mr.
Myers said.
Commercial National also offers a
discount-brokerage service and hand­
les the buying and selling of bonds and
securities for individual customers.
First National, Louisville, has de­
veloped a consulting services area of its
correspondent banking division. Its
purpose is to provide services f o r
bankers by bankers, said Ken
Reinhardt, vice president.
A popular new service developed by

More Assistance Offered
Merchants National, Topeka, is
increasing its services to respondent
banks, acording to W. E. Levering,
senior vice president.
New services include discount
brokerage, assistance with trustservice needs and assistance in op­
erations, in-house auditing, human
resources and marketing.
The bank plans to offer micro­
computer services soon in several
areas. This new service will be in
addition to services currently pro­
vided by the bank’s main-frame com­
puter data processing.

MID-CONTINENT BANKER for July, 1 9 8 3

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Term and
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Factoring

MID-CONTINENT BANKER for July, 1 9 8 3

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

Sustaining your clients’ growth
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COMMERCIAL CREDIT
BUSINESS LOANS, INC.
a Control Data Company

11

First National for its respondents is a
credit analysis school/workshop that
features one-on-one contact between
correspondent-bank instructors and
respondent-bank students. The cur­
riculum is similar to that offered by
First National to its own employees
and it basically covers the procedures
First National uses in its own shop.
The school consists of two day-long
sessions and features four instructors
from First National’s credit area. Two
schools have been held so far this year,
and three more are planned for the fall.
The response has b een “ tre ­
mendous,” said Mr. Reinhardt. Stu­
dents have come from respondent
banks in Kentucky, southern Indiana
and West Virginia. The bank plans to
solicit respondent banks in Tennessee
soon.

Survey Reveals Major Problems
Of Buyers, Sellers of Corres. Services
By Richard G . M eloy
V ice President
G reenw ich Research Associates
G reen w ich , Conn.
E d ito r ’s N ote: G reen w ich R esearch
A sso cia tes, a b u sin ess-streteg y re ­
search and consulting firm , has con ­
du cted surveys o f the nation’s largest
ban ks that p u rch ase corresp on d en t
services fo u r times since 1975. Follow ­
ing is an overview o f the latest survey,
ba sed on interviews with 2,600 indi­
viduals at 890 ban ks.
H REE major problems exist for
both buyers and sellers of corre­
spondent banking services among the
nation’s 890 largest banks:
• The elements of profitability and
the scope of services required to serve
the market are not clearly defined.
• Uncertainty surrounds the likely
pace and extent of movement toward
interstate banking.
• Federal Reserve banks’ plans to
expand service capabilities and com­
pete more aggressively could change
the nature of the business.
Two broad market segments exist in
correspondent banking for which sepa­
rate business strategies need to be de­
signed:
• A regional business strategy de­
signed around a broad-based corre­
spondent-banking market.
• A national business strategy de­
signed around highly defined seg­
ments within the national correspond­
ent market.
The major challenge for bank man­
agements — whether at large moneycenter or regional banks — is to realis­
tically match the geographic definition
of their markets with the capabilities of
their own organizations.
Our research covers 23 of the most
often used correspondent services.
The correspondent business is driven
by four key services:
• C ash-letter service is a lead ser­
vice in most banks’ strategies. Availa­
bility schedules are critical. Efforts to
improve cash letter availability must
be continuous. Competition exists not
only from commercial banks but also
from Federal Reserve banks.

T

Taking part at First of Louisville's credit
a n alysis school/workshop are Kentucky
bankers Ray Plummer (I.), s.v.p., Beaver
Dam Deposit Bank, and George E. Mays
(r.), v.p., State National, Frankfort. Instruc­
tor is Jozsef Szilagyi, senior credit adm inis­
tration officer/school administrator, First of
Louisville. School/workshop is one of sever­
al offered by First of Louisville to respon­
dent banks.

Classes are limited to 25 students,
and tuition is $290 per student.
A loan-review school is scheduled
for October and inquiries are already
arriving in Louisville, many from
banks that enrolled students in the
credit-analysis workshop.
Other projects in the works include
a problem-loan review school and a
corporate sales school.
In addition, the bank offers an offi­
cer-call program to respondents with
training conducted on the respon­
dent’s premises; a model policy manu­
al that is customized to the respondent
bank; and a cash-management service,
in which First of Louisville is “trans­
parent” to respondent-bank custom­
ers.
First of Louisville is utilizing its cor­
respondent calling officers to market
these new products, Mr. Reinhardt
said. — Jim Fabian, senior editor. • •
12


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Federal Reserve Bank of St. Louis

M r. Meloy served as a lending officer at
First National, Chicago, as a consultant
with Booz, Allen ir Hamilton and director
o f corporate services at the Marling Group
p rio r to jo in in g G reenw ich R esearch
Associates.

• Securities-handling service must
be available. F o r non-N ew York
banks, the development of a fully com­
petitive securities-handling capability
is a significant challenge.
• L oan -participation service must
be equally balanced with both up­
stream and downstream loans. Con­
sistency and speed of response are key
factors for success.
• D irect-credit availability offered
at competitive rates must be provided
to bank holding companies. The prin­
cipal credit service is for commercialpaper backup, but willingness to make
term loans on a selected basis also is
important.
These services form the “core” of a
bank’s correspondent service scope.
Without them, correspondent banking
capability is limited.
Before a bank can fully implement
its correspondent-banking strategy, it
must clearly distinguish between rela­
tionship and transaction sales objec­
tives. Separate strategies need to be
developed for each customer.
• A relation sh ip -sales strategy
targets “bottom line” profitability on a
“blended service return. ” The provid­
ing bank must have strong capabilities
in the most important correspondent
services for each correspondent mar­
ket segment selected. Tier selling with
the correspondent bank is required,
resu lting in “p e o p le -in te n siv e ’’
marketing and servicing. Offering “un­
profitable” stand-alone services is
som etim es requ ired. P rofitability
analysis, accurately designed on a
g lobal basis, is mandatory.
• A transaction-sales strategy is
based on individual services that can
be produced and distributed to meet
bankw ide p ro fitability standards.
These services are sold and priced in­
dependently of each other. Services
are sold to specialists by specialists. A
wide range of services is unnecessary.
• These strategies are not mutually
exclusive, but the bank must know its
dependence on each strategy on a cus­
tomer-by-customer basis.
In a market dominated by uncer­
tainty, the banks that plan most care­
fully for both short-term and long-term
opportunity will be the winners. Clar­
ity of market definition and of purpose
and objectives in serving that market is
essential. Two things are certain: Cor­
respondent banking is changing and
the rate of change is accelerating. • •

MID-CONTINENT BANKER for July, 1 9 8 3

you

W HEN
W AN T TO
GET IT D O N E,
CALL A CORRESPONDENT
W HO H AS
BEEN THERE
And his knowledge is now
channeled into providing
services like fast, efficient
tran sit operations, bond
and investm ent services
and bank stock loans. T h e
sam e responsiveness he
provided to his bank cu s­
tom ers is now offered
to you.

T h ere are only a handful
of correspondents who can
say th ey ’ve learned the
needs of com m unity banks
firsthand.
E rn ie Yake is one of them .
He successfully m an ­
aged Com m erce Bank of
Moberly. And before
th at, he headed a su b u r­
ban K an sas City bank
on the K ansas side.

So give E rn ie a call at
234-2483. He knows how
to get it done for you,
because he’s already done
it himself.

Today, E rn ie runs the
Correspondent D epart­
m ent at Com m erce Bank
of K an sas City. Ernie
knows w h at bankers need.

«fiCommerce Bank
£% w

NA

of Kansas City

MID-CONTINENT BANKER for July, 1 9 8 3

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

MEMBER FDIC

GETTING IT DONE

13

Understanding
A ccount
Analysis

C O R R E S P O N D E N T N A T IO N A L B A N K

A N A L Y S IS F O R :

Respondent State Bank

Balance
Maintained
Average Daily Ledger

$ 580,352

Average Daily Float

(351,270)

Average Daily Collected

229,082

Reserve Requirement at 13%

By Rick D. Shirrell
And
Joseph T. Calvaruso

(2 9 ,7 8 1 )

Balance Available to Support Services

$ 199,301

Earnings Credit*

$ 1 ,3 7 0 .1 9

SERVICES PERFORMED

Item

HE AUTHORS have noticed re­
cent increased concern among
both correspondent and respondent
financial institutions with the cost/benefit of their relationships. The ac­
count-analysis statement, a document
normally prepared each month by the
correspondent bank, is designed to
monetarily measure the relationship
between the two.
The statement compares balances
the respondent bank maintained to
that calculated by the correspondent
as needed to profitably support ser­
vices rendered. It theoretically indi­
cates whether the respondent bank is
maintaining sufficient deposit balances
at the correspondent to cover both the
costs of, and a margin of profit for,
services performed.
Discussion of account-analysis state­
ments has increased recently due to
several factors:
• Recent decline in interest rates is
reflected on the analysis by increasing
balances required by the correspon­
dent.
• With the impact of deregulation
and other factors, many correspondent
banks have become more cost-sen­
sitive, and services are being added to
the analysis that may not have been
previously included. In addition,
many correspondent banks have found
it necessary to adjust their fees for ser­
vices to maintain service quality.
• Competition has increased, both
within the commercial-banking indus­
try and through increased marketing
efforts on the part of the Fed.
It thus is deemed important for both
the upstream correspondent and the
downstream respondent to under­
stand all aspects of the analysis state­
ment and uses for which it is designed.
Rick Shirrell and Joseph Calvaruso are
financial-institution consultants with the
St. Louis office of Peat, Marwick, Mitchell
& Co.
14


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Federal Reserve Bank of St. Louis

Volume

Account Maintenance

It is not uncommon to en­
counter banks that do not
receive analysis state­
ments from their corre­
spondents. Substantially

Ledger Entries
- Debits
- Credits
Deposited Items
- In-District
- Out-District

and

.30
.30

9 .0 0
28.50

1,309
4,145

.035
.070

679.95
957.52

98,902
66,598

1

prepare account-analysis
statem ents,

30
95

_

they

125.00

_

$

10.00

Balance
Required

$ 10.00

Safekeeping

all correspondent banks

Fee

i

19,427
6,536

Other

Price

$

1,955

125.00

18,182

98.00
$ 1 ,9 0 7 .9 7

19,255
$209,796

Additional Balances Required
(Including Reserves)

$

6,316

Potential Service Charge

$

37.78

generally are available
for the asking.

♦EARNINGS RATE THIS MONTH - 8.25%

This discussion is geared toward en­
hancing the comprehension and rele­
vance of the statement as it is used by
the industry.
Obtaining the Analysis
The first step in this process is, quite
obviously, to obtain analysis state­
m ents on all sign ifican t deposit
accounts. It is not uncommon to en­
counter banks that do not receive
analysis statements from their corre­
spondents. Substantially all corre­
spondent banks prepare accountanalysis statements, and they general­
ly are available for the asking. From
the authors’ persp ectiv e, analysis
statements should be obtained month­
ly on all correspondent accounts.
Analysis-Statement Review
For illustration purposes, a simpli­
fied analysis statement is presented in
Exhibit 1. The form, content, prepara­
tion methodologies and accuracy of the
statements will vary by institution, and
the exhibit is for discussion purposes
only. As d escribed , the sam ple
account-analysis statement normally
will consist of two major sections.
The first is a calculation of the de­
posit balance maintained at the corre­
spondent for the respective period

(normally a calendar month) and the
portion of the balance available to sup­
port services rendered by the corre­
spondent.
The second section details services
provided the respondent bank, trans­
lated into either fees or a required bal­
ance.
A comparison then is made between
the balance maintained (or an earnings
credit) to the balance required (or fees
for services) to calculate net gain or loss
to the correspondent. This format is
commonly followed by correspondent
banks. Calculation of the balance
maintained consists of three compo­
nents: average daily ledger balance,
average daily float and reserve re­
quirement.
A v era g e D a ily -L ed g er B a la n ces.
These can be calculated directly from
the respondent bank’s deposit state­
ment. The amount shown on the analy­
sis can easily be re-computed from the
bank statement by totaling the balance
at the end of each calendar day (includ­
ing weekends) and dividing by number
of days in the period.
A verage Daily F loat. While the re­
spondent bank generally cannot re­
calculate this number, it is key to the
analysis statement and should be mon­
itored by the respondent. The major, if
not sole, component of this number

MID-CONTINENT BANKER for July, 1 9 8 3

W hen you w ant
faster availability on cash letters,
lo o k to B an k o f Am erica.

When Bank of
j 1........ ......_ ... — -.- •
America processes
your cash letters, the
emphasis is on maximizing speed and accuracy
and minimizing float. With operation centers
in both Los Angeles and San Francisco—plus
a rapid air transportation system—we’ve made
the commitment to collect your dollars fast.
Also, you’ve probably noticed that Bank of
America items can add up to a big part of your
California cash letters. Perhaps as much as 35%.
So when you clear those items with us, you
can get a lot more same-day availability And a
lot less float.
Of course, we handle your “mixed-sort”
items, too. Let us send you our new avail­

Bank of America NT&SA • Member FDIC
© Bank of America NT&SA 1982


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

ability schedule.
Need balance informa­
tion? Our computer-based
reporting services give you timely information
in a variety of formats. You get balance reporting
with daily summaries, and detail reporting that
includes all debit and credit items posted to
your account during the past 5 business days.
You can even get money market representative
quotes twice daily
When it comes to managing your cash, look
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BANK of AMERICA
C o rre s p o n d e n t B a n kin g S e rv ic e s

will be check-clearing float for items
deposited at the correspondent.
R eserv e R equ irem en t. The corre­
spondent bank normally must main­
tain reserves on deposit balances it car­
ries for respondents; therefore, re­
serves generally are deducted from the
average daily collected balance main­
tained by the respondent. The rate at
which these reserves are calculated
often is the highest reserve rate as­
sessed the corresp on d en t in the
tiered-rate reserve calculation.
Subtracting the average daily float
and reserve requirement determines
the balance which, in the estimation of
the correspondent bank, is compensa­
tion for the service it has provided. As
previously noted, the compensation
may be stated either in balances to
support services or an earnings credit
based on the balance. In Exhibit 1,
both the balance available and the
earnings credit are shown. The earnings-credit rate used by the corre­
spondent should approximate prevail­
ing short-term interest rates.
Services Performed
The second section of the analysis
statement entails a calculation of fees
to the respondent for the services it has
been providing during the respective
period. The format of this section, as
seen in Exhibit 1, typically is a descrip­
tion of the service performed; volume
count of the service (such as number of

noted earlier, the largest component of
float generally will be related to checks
deposited at the correspondent. In­
creasingly more banks, however, are
including float other than that related
to check clearing in this total. Items
that may be included consist of returnitem float, float associated with creditcard and security transactions and
other float “adjustments. ” The respon­
dent bank should consider the follow­
ing:
• Periodic review of the corre­
spondent bank’s availability schedule
to ensure significant deadlines are
being met.
• Computation of a few key “float
ratios,” such as average number of
days to collect. These ratios then can
be tracked from month to month and
significant fluctuations investigated.
• Allocation of float being charged
to the respective product lines and
appropriate inclusion in the bank’s
pricing of services.
C ontrolling F ees. With increased
com petition in the correspondent­
banking industry, opportunities fre­
Managing Analysis Statement
quently exist to reduce fees being
To maximize the usefulness of the charged to the analysis. This can be
account-analysis statement, the au­ accomplished by packaging or sorting
thors have a few recommendations for the outgoing cash letter in a manner
acceptable by the correspondent. This
both parties to follow:
M onitoring flo a t . The amount of will reduce the correspondent’s han­
float charged to the analysis statement dling costs.
In addition, the respondent should
by the correspondent is difficult for the
respondent to manage and control. As
(C ontinued on page 40)

items deposited) and a per-item fee for
the service. Again, calculation of what
was required of the respondent to sup­
port services received may be ex­
pressed in either fees or balances. The
authors observe two significant
changes occurring in this section of the
statement. One is inclusion of addi­
tional services provided in the analysis
statem ent that previously had not
been analyzed. The second is increases
in fees for services as the co rre­
spondent-banking industry more
accurately analyzes its costs of services
being offered and used by its custom­
ers.
With calculation of balance main­
tained and balance required, the num­
ber that’s the real objective of all pre­
vious calculations can be determined.
The difference between the two indi­
cates whether the relationship was
“profitable” or not for the correspond­
ent bank. The result can lead to some
interesting interchanges between the
correspondent banker and the custom­
er.

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Federal Reserve Bank of St. Louis

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MID-CONTINENT BANKER for July, 1 9 8 3


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Popular New Correspondent Service
Makes Home Financing a Reality
T U SED to be that, when someone
walked into Merchants & Farmers
Bank, C olum bus, M iss., and re ­
quested perm an en t financing to
purchase a home, he or she was turned
away.
It happened time and time again.
But not anymore.
That’s because Merchants & Farm­
ers now is participating in a correspon­
dent mortgage-banking program that
enables the bank to offer its customers
conventional, FHA and VA permanent
home financing for the first time ever.
Merchants & Farmers’ management
had been wanting to get into the homemortgage business for several years.
But about the time the bank was ready
to make the move, rates skyrocketed,
making it difficult for would-be homebuyers to qualify. Management de­
cided to postpone the program indef­
initely, or at least until the market sta­
bilized.
Two things happened last fall to re­
kindle the bank’s interest: rates stabi­
lized to a degree and Barbara Cren­
shaw at Union Planters Mortgage Co.
(UPMC) called on the bank to tell man­
agement about U PM C’s correspon­
dent mortgage-banking program. The
program enables Merchants & Farm­
ers to make mortgage loans without
assuming the risk or incurring the ex­
pense that usually accompanies entry
into the mortgage-lending business.
Two plans are offered by UPMC.
Merchants & Farmers opted for “plan
one,” which requires the correspon­
dent bank to take loan applications,
prepare necessary documents and
obtain all verifications. Loan packages
are submitted to UPMC in Memphis,
which orders appraisals, processes
loans, obtains approvals and prepares
for closings in conjunction with Mer­
chants & Farmers’ attorneys. (“Plan
two” will be discussed later in this arti­
cle.)
Each loan is funded entirely by
U PM C, which pays M erchants &
Farmers half the loan-origination fee
for its role. Union Planters also ser­
vices the loans and eventually sells
them in the secondary market.
“Now we are able to offer our cus­
tomers a complete package of financial
services,” says Shirley Rogers, mana­
ger of Merchants & Farmers’ Leigh

I

18


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

Barbara Schwerin is
v.p. and administra­
tor of Union Plant­
ers' correspondent
m ortgage-banking
program.

Mall Branch. “And that’s the primary
advantage we have over competing
mortgage bankers. They can offer
permanent financing only; but we can
do it all — from construction loans to
permanent mortgage loans to homeimprovement loans to handling all of a
customer’s personal-banking needs.
That’s a real plus for us, and we try to
sell the package, not only to our cus­
tomers, but to real-estate agents as
well.”
Applications are taken at the bank’s
two branches rather than at the main
office downtown because of the prox­
imity of the branches to the growing
residential areas of Columbus.
Mike Walker, manager of the Gate­
way Branch, says that, in addition to
taking applications from Mississippians, he expects to begin taking ap­
plications from Alabamans, since the
branch is within three miles of the

Shirley Rogers and Mike Walker, branch
mgrs. at Merchants & Farmers, Columbus,
Miss., handle mortgage loans. Bank uses
correspondent service provided by Union
Planters Mortgage Co., Memphis.

state line.
Because M erchants & Farm ers’
management knew it would take time
to communicate the fact that the bank
is in the mortgage-lending business,
no volume goals were set for the first
year. Currently, however, the bank
has nearly $1.75 million in the mort­
gage-loan pipeline.
“The relationships that local mort­
gage companies have established with
real-estate agents and builders in the
area have taken years to develop,” Mr.
Walker says. “We know we can’t ex­
pect to jump in and take all the busi­
ness right away. But, we re constantly
working at it, and I believe over time
we will get our share of the market.
Our volume to date and the inquiries
we have received have been very
favorable, especially when you keep in
mind how new we are to the business. ”
In addition to offering competitive
rates, Merchants & Farmers is able to
lock in discount points for a period of
up to 45 days — something the com­
petition hasn’t been able to do. Citing
an example that illustrates this benefit,
Ms. Rogers described a case in which
she was able to lock in a D/2 % discount
point, saving the seller from paying the
then current discount rate of 6%.
“In this particular instance, because
of what we had saved the seller in dis­
count points, he moved all his accounts
to the bank,” Ms. Rogers says. “We re
not only excited about offering our cus­
tomers the added convenience of firstand second-mortgage loans, but about
the cross-selling opportunities we en­
counter as a result.”
A nother m ajor b en efit the Co­
lumbus bank has over other local banks
is that it takes applications every busi­
ness day. In the case of one competi­
tor, whose loan officer travels a large
regional area, applications are
accepted only one or two days each
week.
Following a brief training session in
Memphis for Ms. Rogers and Mr.
Walker, the bank officially kicked off
its program in February by hosting a
dinner meeting for Columbus realestate agents and builders. Ms. Cren­
shaw drove down from Memphis to
assist the new mortgage bankers in ex­
plaining the benefits characteristic of
(C ontinued on page 41)

MID-CONTINENT BANKER for July, 1 9 8 3

How TO GET THE
MOST FROM YOUR
CHECKING PROGRAM.

H e r e ’s another
service from
Franklinton Financial
Services that can give
you a competitive edge
in the financial market­
place: The debit card.
It looks and works very
much like a credit card.
The difference is that trans­
actions are electronically
debited against the customer’s
deposit account, rather than
charged against a revolving
line of credit.
The debit card lets you offer
your custom ers credit card
convenience and reduces float
for your institution. It reduces
your operating costs by
eliminating check processing.
It generates new income through
transaction and service fees.
And its custom er appeal helps
maintain your existing base,
while attracting new deposit
accounts with higher balances.

Maximum customer
convenience.
With debit card s, your custom ers
have access to their checking
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locations around the world, to
make a purchase or draw a cash

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Federal Reserve Bank of St. Louis

advance. No need to
carry a lot of cash or
worry about a check
being accepted when
they’re away from
home.
Merchants
appreciate the
debit card, too.
It reduces bad
check losses
and collection
) costs while
) increasing
sales. And it’s
just as quick and
simple to process as a
credit card transaction.

A custom program to fit
your needs.
The Franklinton debit card
processing program is designed
for complete flexibility, with
a number of options that allow
you to tailor a
program to fit
your specific
needs and
philosophy.
Franklinton
offers process­
ing services
for either the
MasterCard II
or VISA debit
card. The card
can be offered with
or without an over­
draft credit line. It can
be issued as a separate
service or combined
with your existing credit
or proprietary card. It can be
packaged with other banking
services such as Money Market
and NOW accounts. It can be
offered by application only or
sent in an unsolicited mailing
to selected account holders. It’s
really up to you.
Franklinton can support your
program with a full range of

state-of-the-art processing
techniques, including: plastic
embossing, encoding and issuing;
on-line inquiry, maintenance
and automatic reissue; immediate
reduction of account limits
upon transaction authorization;
detailed daily transaction
summaries sent by magnetic tape
or transmitted via automated
clearing house; and com pre­
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and/or printed form.
W ith over ten years of experience
in EFT and bank card processing,
Franklinton is a leading provider
of electronic banking services.
It’s our only business. Our
facilities are totally dedicated
to electronic banking services.
Franklinton offers a number of
services to make your operations
more profitable and efficient.
In addition to debit card pro­
cessing, Franklinton also offers
credit card processing, agent credit
card programs, plastic preparation,
participation in the AnytimeBank®
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19

About Banks
ILLINOIS
Continental Illinois National, Chica­
go, has named the following vice presi­
dents: Daniel W. Taylor and Thomas J.
O ’Connor — bond/treasury; Stephen
A. Lescohier, Anthony P. Moody and
William E. Read — financial; Allen D.
Brown and Derek W. S. Morrison —
general banking; Thomas R. Williams
Jr. — multinational banking; A. Cadry
Genena — real-estate; Miranda L.
Ferrell, James J. McGuire and Joseph
A. Vilardo — special industries; Thom­
as F. McGrath and Susan M. Spalding
— trust/investment; Thomas S. Bagley
— U. S. banking; Douglas E. Meneely
— operations/management; Susan G.
Gleason and Edwin F. Skonicki —
personal banking.
Judith C. Ostertag has joined Harris
Bank, Chicago, as an investment offic­
er, heading the section responsible for
investment processing. She formerly
was with First National, Fouisville,
where she headed the bond depart­
ment.
Magna Group, Inc. (formerly First
Bancorp of Belleville, Inc.) has ac­
quired Fairview Heights Community
Bank. Fead bank of Magna Group is
First National, Belleville.
Richard G. Walker has been named
president, Lake View Trust & Savings,
Chicago. He formerly was senior ex­
ecutive vice president/chief adminis­
trative officer, Lake Shore National.
Prior to that he was with Continental
Bank.
William R. Smith has joined First
National, Libertyville, as senior vice
president/senior lending officer. He
formerly was with Marina Bank, Chi­
cago, and, before that, Continental
Bank.
Bruce I. McPhee has been promoted
to executive vice president at First
Bank, Evanston, and Bradley S. Vallem, Roger C. Weissenberg, Veronica
T. Mensch and Phillip K. Duncan
were promoted to vice presidents.

20


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

Bankers

James F . Dickerson has been pro­
moted to senior vice president/Boulevard department at Boulevard Bank,
Chicago. He has additional manage­
ment responsibilities in the consumercredit division. Boulevard Bank is the
shortened name of National Boulevard
Bank.

INDIANA
William K. Stanley has been elected
trust-investment officer at Irwin Un­
ion Bank, Columbus. He joined the
bank last year and at one time was a
senior investm ent analyst at M er­
chants National, Indianapolis.
David V. Lakes has been appointed
senior vice president/com m ercial
financial services division, Lincoln
National, Fort Wayne. He formerly
was with BancOhio National, Cincin­
nati; BancOhio National, Akron; and
Fifth Third, Cincinnati. He was in the
correspondent department at the lat­
ter institution.
Lincoln Financial Corp., Fort Wayne,
has entered the farm-management
business through purchase of the farmmanagement portion of Walley Agri­
cultural Service, Inc. The new depart­
ment is part of the fiduciary financial
services division of the HC and is man­
aged by Dean Lichtensteiger, a long­
time Walley employee.
Thomas L. Baumgartner has been
promoted from controller to vice presi­
dent/chief operations officer at Fort
W ayne N ational. He su cceeds
C. Jean e T u ttle, who was named
senior vice president/special projects.
Succeeding Mr. Baumgartner as con­
troller was Stephen R. Gillig, former
assistant controller.
Robert Hill has added the duties of
CEO to his position as president at
National Bank, Greenwood. He joined
the bank in 1958 and has been presi­
dent since 1977.

MICHIGAN
Frank J. Sellinger has been appointed
chairman/president-designate, NBD
Troy Bank. He succeeds Frederick M.
Adams Jr., who has been elected head
of N BD’s instaloan division. Mr. Sel­
linger joined NBD in 1964 and had
been a first vice president since 1981.
He will retain his position as head of
the bank’s eastern regional banking di­
vision.
NBD Bancorp., Detroit, has opened a
Grand Rapids area head quarters
under the direction of Thomas J.
McDowell, first vice president. The
office is at 190 Monroe St., N.W ., and
offers commercial loans, automated
cash m anagem ent, personal and
corporate trust services and interna­
tional financing.
Gerald L. Harvey has been appointed
first vice president/head of the Central
Group at National Bank of Detroit’s
national banking division. He directs
com m ercial-len d in g activ ities to
businesses in the central U. S. He
joined NBD in 1964.
Peoples N ational, Bay C ity, has
elected Karl E. Durant and Thomas E.
Kraut vice presidents. Mr. Durant also
is cashier. He form erly was with
Citizens Commercial & Savings Bank,
Flint. Mr. Kraut has been with Peo­
ples National since 1963.
C om erica, In c .,
D e tro it, has
announced the following appoint­
ments: At the HC: James L. Costello
and Krista L. Lane to assistant vice
presidents and Ann N. Kotwica to op­
erations officer. At Comerica BankDetroit: J. Michael Fulton and Joseph
A. Moran to vice presidents, Otto
Kern to assistant vice president and
Robert L. Quigley Jr. to productmanager officer. New officers at the
HC: Frank R. Walczyk, vice pres­
ident; Richard A. Filipp, assistant vice
president; David J. Janusz, commer­
cial-loan officer; and Lee R. Wyatt,
personnel officer. At Comerica BankDetroit: Joseph L. Gravenstein and
Leo W. Morrissey, assistant vice presi­
dents, and Ann F. Putallaz, associate
economist.

MID-CONTINENT BANKER for July, 1 9 8 3

If a bank answers, hang up.
As a correspondent of The Boulevard Bank, you don’t deal with a bank, you
deal with a person — a professional correspondent banker. Each one is a
senior Boulevard officer and each one is capable of making some seventy
Boulevard banking services available to you and your customers.
This unique Boulevard combination of “big bank” service and personal
attention involves four basic areas - Loan participations, Assets-Liability
Management Services, Operational and Clearing Services and Management
and Marketing Services.
It also involves our day-to-day dedication to applying people and
state-of-the-art technology in helping our correspondent customers meet
the challenges and benefit from the opportunities of today’s and
tomorrow’s economy.
If you’d like to find out more about the Boulevard approach to correspondent
banking, call (312) 836-6868. And talk to a person, not a bank.

Earning your business every day.

National Boulevard Bank of Chicago

Boulevard
Bank
410 N. MICHIGAN AVE., CH IC A G O , IL 60611

ONE ILLINOIS CENTER (111 E. W acker], CH ICAGO , IL 60601

MID-CONTINENT BANKER for July, 1 9 8 3

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

(312) 836-6500

• MEMBER FDIC

MINNESOTA
Richard W. Osness has been pro­
moted to assistant vice president at
First National, Brewster. He joined
the bank in 1978. James Kraft has
joined the bank and is working in the
lending and insurance areas.
National City Bank, Minneapolis, has
promoted Jeffrey R. Arnold to vice
p resid en t, com m ercial banking;
Robert L. Comstock to assistant vice
president, commercial banking; and
Glenn W. Keller to vice president and
branch manager. Amy C. Floyd and
Ronald R. Russell, new to the bank,
have been named personal trust officer
and assistant vice president, commer­
cial banking, respectively.
Bradley F. Roberts has joined First
Bank Minneapolis as a correspondent
banking officer. He formerly was with
the Fed eral Land Bank, Norfolk,
N eb., where he was assistant vice
president/assistant branch manager.
Stanley W. Kilbey, Paul S. Bauer and
Kathryn B. Brewer were promoted to
vice presidents and the following were
named assistant vice presidents: Kent
D. Carlson, Jan et M. M cK enzie,
Thomas J. Peters, Lavera P. Fransen,
Karen M. Sjoberg, Reid L. Van Duyn,
Elizabeth L. Stirriup and Larry R.
Hill. Otto V. Byhre Jr. has joined the
bank as vice president, bond depart­
ment. He is in charge of a new publicfinance division.

ROBERTS

Norwest C o rp ., M inneapolis, has
made the following appointments:
Donald W. Ittner to the new post of
vice president/corporate marketing;
J. Bruce Jacobson to vice president/
loan administration; Clyde R. Keller,
R. Wayne Parchman and O llie P.
Yates Jr. to vice presidents; and Robert
B. Boysen to marketing director/agriculture-business group.
Norwest Bank M inneapolis has
appointed Dennis A. Lind senior vice
president/bond department head. He
joined the bank in 1979. Charles D.
White has been appointed vice president/manager, financial futures divi­
sion, a new post based in Chicago. The
appointment marks the beginning of
in-house financial futures trading for
22

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

both the bank and Norwest Corp. and
eventually for other affiliate banks and
subsidiary companies, correspondent
banks and commercial customers.
The Minneapolis Fed has announced
the retirements of Howard L. Knous,
vice president/general auditor; Robert
W. W orcester, vice president; and
Richard C. Heiber, assistant vice pres­
ident. They joined the bank in 1950,
1951 and 1940, respectively.

OHIO
Gordon C, Wagner, chairman/president, Commercial National, Tiffin, has
been selected as a state banking indus­
try spokesperson for 1983 by the Ohio
Bankers Association. Mr. Gordon will
make several one-day visits to cities
across the state to address local news
media, civ ic organizations and college
business students. Mr. Gordon is one
of 15 bankers serving as Ohio banking
advisers.
June Shepler, vice president, Central
Trust Co. of Northeastern Ohio, Can­
ton, has been elected president, Stark
County AIB Chapter. Other new offic­
ers are: first vice president, Neil Honsberger, United National; second vice
president, Michelle Hagan, AmeriTrust; treasurer, George Downes,
Central Trust; secretary, Lorene Pear­
son, Harter Bank & Trust; and state
representative, Rick Cramer, Central
Trust.
BancOhio National will be the first
tenant in the new 10-story Four SeaGate office building now under con­
struction in downtown Toledo. Banc­
Ohio National Bank Four SeaGate will
offer corporate financial offices, trust
and international services and a pri­
vate banking center. The office will
serve as BancOhio’s headquarters for
the northwest region. Opening is an­
ticipated by next spring.
L arry C. Glasscock has been pro­
moted to executive vice president in
charge of corporate banking for AmeriTrust Co. and AmeriTrust Corp. He
joined the bank in 1971 as a manage­
ment trainee. Since 1981 he has been
senior vice president in the national
division of the bank.
Robert F. Urich has been named city
executive at Huntington National,
Kent. Mr. Urich, who also is a senior
vice president, formerly was with
H untington N ational, Colum bus,
which he joined in 1969. He most re­
cently was senior vice president in
charge of human resources.

Richard C. Coriell has joined Hunt­
ington Bank of Northeast Ohio, Cleve­
land, as senior vice president/indirect
lending. He formerly was with Nation­
al City Bank, Cleveland. John P.
Gonas was named vice president/manager, commercial lending, in the Met­
ro Region West Office. He formerly
was with Central National, Cleveland,
w here he was regional manager/
branch banking. William T. McBride
was named assistant vice president/
trust investments, and Wally W is­
niewski was named assistant vice president/consumer lending. They joined
the bank in 1977 and 1972, respective­
ly.

W ISCONSIN
Susan Linck has been promoted to the
new position of deputy director, Wis­
consin Bankers Association. She con­
tinues as staff counsel and is responsi­
ble for internal developm ent and
m em ber service projects and pro­
grams.

LINCK

Harold Meser, president, Green Lake
State, retired last May. He joined the
bank in 1961, coming from Wayside
State. He will retain his title and re­
main on the board. Kenneth Friend,
executive vice president, has assumed
Mr. Meser’s in-house duties.
David J. MacCudden has joined First
Bank Milwaukee as assistant vice president/retail lending. He formerly held
the same title at Heritage Bank, Mil­
waukee.
The Independent Bankers Association
of W isconsin will hold its second
annual convention September 11-13 at
the American Club, Kohler. The asso­
ciation is headquartered at 30 W. Mif­
flin St., Madison.
Gillett State has changed its name to
Citizens Bank, Gillett, reflecting the
bank’s affiliation in 1981 with Citizens
B an co rp ., head quartered in Sh e­
boygan. Gillett State was organized in
1921.
Nancy R. Barlow has been promoted
to assistant vice president at M&I
Bank, Madison. She joined the bank in
1972 and is slated to be manager of the
new East Branch.

MID-CONTINENT BANKER for July, 1 9 8 3

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Federal Reserve Bank of St. Louis

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Federal Reserve Bank of St. Louis

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WASHINGTON W IRE

Th e Seco n d M o st P o w erfu l M an in W ash in g to n
S ECONOM IC and banking news public at large and, thus, the economy.
jumped from the financial page
As long as finance was seen to be the
to the front page in recent years, there
exclusive province of financial special­
occurred a great transformation in the ists, the Fed chairman could operate in
job of the chairman of the Federal Re­ a low-profile way, while dealing with
serve Board. In a relatively short time the general public could be left to
by Washington standards, the public politicians.
role of the chairman rocketed from
A revolution, however, began to
being the chieftain of a small, but re­ erupt in the financial marketplace.
latively respected, tribe of numbers- Under the prod of inflation, the public
crunching experts into a public per­ began to educate itself about finance
sona widely hailed by the media as and to become involved in it.
“the second most powerful man in
Because it recognized that inflation­
Washington.”
ary expectations on behalf of the public
What prompted this transforma­ at large were driving inflation itself,
tion?
the Fed took Main Street into its cal­
culations. Because the financial world
to include just about everybody,
"As long as finance was seen came
the Fed chairman found he had to talk
to be the exclusive province of to just about everybody.
No longer could he be a leader in his
financial specialists, the Fed
obscure field, he had to become a lead­
chairman could operate in a er, period. And, in a democracy, being
low-profile way, while dealing a leader brings with it a commitment to
with the general public could establishing and maintaining a public
presence and a public image. No long­
be left to politicians."
er could the Fed chairman concentrate
solely on doing good, he also had to
It was not the result of publiclook good. A “star’ was born.
relations hype. It was not the result of
The transformation of the Fed chair­
personality. It was not the result of man into a public persona, however,
scandal. Occasionally, those factors brought problems.
focus the public’s attention on one of
The chairman had thrust upon him
the legions of public officials who work the responsibilities and risks that have
in this town, but that attention is al­ traditionally marked the job of the pro­
ways short-lived.
fessional politician. However, no one
What, then, pried the Fed chairman expected the Fed chairman to act like a
out of the marble closet and into what politician — his was a highly serious
seems to be permanent public promi- mission: to protect the national trea­
nance?
sure, the economy. Thus, the chair­
Several years ago, the definition of man does not enjoy the insulation, like
what constituted the “financial world” selective hindsight, that politicians en­
changed and the office of Fed chair­ joy.
man was forced to respond.
Furthermore, the job of communi­
That world used to be a fairly close- cating intentions has become much
knit group of bankers, brokers and more difficult than it used to be. Fed
other officials who were schooled in chairmen in the past could talk to the
the arcane mysteries of “monetary people who counted in the language of
aggregates” and “real vs. nominal rates banking, of finance, of economics. To­
of return. ” The Fed chairman sought day, the Fed chairman often must use
to influence their perceptions and standard English. The process of com­
their decisions because, it was b e­ m unicating also has becom e less
lieved, these were the people who direct. When Washington was a sleepy
counted. It was thought that the im­ southern town, a financial writer who
pact of their decisions would then covered the Fed for one of the wire
trickle down to affect the actions of the services used to peg his stories to what
the chairman told him on the elevator.
Within the hour of such a meeting, he
This column was written by Phil Battey,
manager, editorial department, American
had a story on the wire. This was direct
Bankers Association, Washington, D . C .
and almost instant communication be-

A

MID-CONTINENT BANKER for July, 1 9 8 3

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

tween the chairman and those who
needed to know the direction of his
thinking.
Today, when the chairman speaks, it
most probably is in the context of a
ritual media event. On these occa­
sions, he is likely to be asked to com­
ment on, say, the impact of contem­
poraneous reserve accounting on the
“man in the street.” He must manipu­
late these opportunities to transmit the
message that he wants to transmit.
Obviously, this method of operating
calls for a resourcefulness, a flexibility
and a sensitivity that one is unlikely to
pick up by attending or teaching a

"To set the right goals and
rally the public behind them
now are the tasks o f the
Fed chairman. . . . these are
the same standards that histo­
rians and political analysts use
to judge the performance of
U. S. presidents."
graduate seminar on classical eco­
nomic theory.
The new responsibilities of the Fed
chairman, however, do not mean that
the old requirements of the office have
disappeared. On the contrary, the Fed
as a central bank continues to operate
in the way it has operated — with few
and temporary lapses — throughout
the years. Monetary-policy decisions
still are set by a slow, deliberative pro­
cess after a presentation of detailed
economic data and scenarios. The ends
remain the same, only the means of
implementation have changed. The
job of Fed chairman demands an indi­
vidual who can manage this decision­
making in just about as abstract a field
as one can find. To use a musical
metaphor, the job now requires a per­
son who can not only compose the
opera but also go on stage and sing it as
well.
To set the right goals an d rally the
public behind them now are the tasks
of the Fed chairman. Interestingly
enough, these are the same standards
that historians and political analysts
use to judge the performance of U. S.
presidents. No other statement points
27

out as well the scale and complexity of
the job facing the Fed chairman.
In this context, Paul A. Volcker has
set the standard for future Fed chair­
men.
First of all, Mr. Volcker has carved
out an image of being forthright.
Although his prose can be rather
“stream of thought” at times, he always
answers the questions that are put to
him. It’s not his problem that the
listener sometimes cannot understand
the answers.
He never projects the image of qual­
ifying his actions. He cam e to
Washington as a “white knight” intent
on doing what he felt was right and he
still has that reputation. For example,
Mr. Volcker cannot be accused of mod­
ifying monetary policy for political
ends.
As for his image with the press, no
one has done it better. Not a wealthy
man, when he took up the Fed post he
made it no secret that his public ser­
vice entailed a significant financial sac­
rifice. He thus won, as a person, the
respect of a cynical Washington press
corps which, for all its prejudices,
appreciates such a sacrifice. • •

28


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

Bank, Insurance Interlocks OK'd
HE SU PREM E Court has ruled that corporate directors may serve
simultaneously on boards of major banks and insurance firms. The
ruling rebuked federal antitrust officials who have been claiming since
1975 that such interlocks violate antitrust laws.
The 5-3 vote overturned a lower court decision that such interlocks
violate the 1914 Clayton Act, which governs antitrust matters. Clayton
specifically forbids individuals from serving simultaneously on boards of
two or more large, competing firms.
The Supreme Court supported the position of banks and insurance
firms that Congress never intended the Clayton Act to apply to bank
directors.
The case — BankAmericaCorp. vs. U. S .— first reached the courts in
1975, when federal officials challenged five individuals who held dual
directorships linking three of the nation’s largest banks with four of the
largest insurors.
The Justice Department, in its original suit, argued that permitting
such interlocks would prove anticompetitive, since banks and insurance
firms compete for the same loans, particularly as mortgage lenders. But
the U. S. District Court for Northern California wasn t convinced such
was the case.
However, in 1981 the U. S. Ninth Circuit Court of Appeals, in San
Francisco, overruled the lower court.
On behalf of the Supreme Court’s majority, Chief Justice Warren
Burger wrote that the law does bar dual directorships from linking two
competitors, “but excludes from this general prohibition interlocking
directorates between banks.”
It would take congressional action to reverse the court decision.

T

MID-CONTINENT BANKER for July, 1 9 8 3

NABW Annual Convention
Set for Dallas in Sept.
“ Position in g
for
Tom orrow :
Strategies for Power and Profit” is the
theme of the 61st annual convention of
the N ational A ssociation of Bank
Women (NABW), set for September
18-21 at the Hyatt Regency Hotel,
Dallas.
Keynote speaker will be Lawrence
Chimerine, chief economist, Chase
Econometrics, who will look at the
forces affecting the banking industry
and the new corporate structures that
are emerging in response.
A follow-on session will feature rep­
resentatives from various sectors of the
financial industry — including Merrill
Lynch, American Express, Beneficial
Management Corp. and Southwest
Bancshares — that will compare sur­
vival tactics and outlooks for the fu­
ture.
A session on strategic planning will
be led by Robert Metzger, managing
principal at Metzger, Rau & Associ­
ates.
Sessions will be held to alert partici­
pants to new career challenges. Speak­
ers will include Julia Walsh, chairman,

Julia Walsh & Sons, investment spe­
cialists; Chloe Aaron, former senior
vice president, Public Broadcasting
Service; Madeline Bohman, executive
director, Bellevue Hospital; and Alene
Moris, president, Individual Develop­
ment Center.
Other workshops will focus on in­
formation systems, risk taking, lead­
ership during transitions, situational
problem solving and other manage­
ment concerns.
During the annual business m eet­
ing, a proposal to admit nonbank finan­
cial women to NABW will be con­
sidered.

Financial/Funds Mgt. School
Set for October by ABA
A new school designed for experi­
enced mid- to senior-level bank invest­
ments officers and funds managers will
be held for the first time October 15-21
at the University of Oklahoma, Nor­
man.
Curriculum will cover the strategy
and implications of bank planning,
performance and positioning for the
future. Core subjects will include im­
proving performance using arbitrage

MID-CONTINENT BANKER for July, 1 9 8 3

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

and hedging, m aturity strategies,
planning to increase bank returns and
bank capital planning.
Electives will include international
funding and arbitrage, developing and
managing a trading account and finan­
cial futures strategies.
Attendees will receive instruction
and hands-on practice using micro­
computers for funds management de­
cision making. Two case studies will be
conducted, one measuring profitabil­
ity and performance in an actual bank
and the other dealing with bank merg­
ers and acquisitions.
Concurrent with the new school will
be a renamed ABA school of bank in­
v estm en ts, form erly the national
school of bank investments. The pro­
gram will provide bank investments
professionals with instruction in the
areas of investments, portfolio man­
agem ent and asset/liability-m anagement techniques.
Core curriculum will include ana­
lyzing municipal securities, managing
liquidity, measuring interest sensitiv­
ity and introduction to financial fu­
tures. Several electives will be avail­
able.

Drovers Bank has just made discount
brokerage available to its correspondent bank
customers. This means fees generated for you,
and substantial savings for your customers.
And Drovers specialists can advise you how
to market this new and valuable service in
your area.
Discount brokerage: another reason
Drovers is one of the fastest growing
correspondent banks in the
midwest. Call John Crotty or Kathy Hardy at
1-800-621-8991. In Illinois, 1-800-572-2498.
Remember, fees for you, savings for your
customer. And it all starts with a phone call
to Drovers.

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of Chicago

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MEMBER FEDERAL RESERVE SYSTEM AND FDIC

29

Personal Computers
Prove 'Hot Topic'
At Bank's Seminars
Personal computers are a popular
topic now, as Huntington National,
Columbus, O., can attest. When the
bank decided to hold a seminar on
“Things You Should Know Before
Buying a C om puter,” 600 persons
signed up after the sem inar was
announced in only one newspaper ad
and on a couple of radio spots.
The bank held two sessions on one
day at the Hyatt Regency in Columbus
— one session for 300 at 5:30 p.m. and

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a second session for the other 300 at
7:30 p.m. So many more also signed up
that a third session was scheduled.
They all were open to customers and
non-customers.
Huntington National, which oper­
ates banking offices statewide, spon­
sored the seminars in conjunction with
area computer dealers to provide in­
formation about advantages and uses of
personal computers.
Headline speakers were Paul Kellam , ed ito r, P e rso n a l C om p u tin g
magazine, and Augustin Hedberg, au­
thor of the recent special section on
“ Choosing the Best Computer for
You” in Money magazine. Programs
also included hands-on exhibits and
displays of various computers, direct
access to the CompuServe Information
Network and a presentation of the new
Huntington bank-at-home service cal­
led BancShare.
Huntington National introduced its
bank-at-home service last October.
Customers went to the bank and asked
questions that indicated most of them
were “illiterate” as far as home com­
puters are concerned. They didn’t
even know what questions to ask, a
bank spokesperson reports. The semi­
nar idea resulted from this situation.
In addition, the bank’s business cus­
tomers asked for a seminar geared to
their needs, and the bank accommo­
dated them.

Disaster Planning Workshops
To Focus on Recovery
Two-day seminars designed to help
banks prepare for and recover from
unexpected catastrophes are planned
by the Bank Administration Institute
for September 12-13 in Baltimore and
October 24-25 in Dallas/Fort Worth.
The workshops are sponsored in
conjunction with Norwest Bank, Min­
neapolis. The bank’s disaster-recovery
plan enabled it to recover from a dev­
astating fire that all but destroyed the

bank’s headquarters last Thanksgiving
Day.
Workshop sessions will be con­
ducted by members of the bank’s re­
covery planning team. Topics to be
covered include the elements of a “to­
tal” contingency plan, protecting vital
information and data processing opera­
tions, restoring key revenu e-pro­
ducing services, the role of the secu­
rity officer and the importance of effec­
tive communications, both internal
and external.
Among the course materials will be
the BAI’s 82-page “Emergency Pre­
paredness and Security M easures”
manual.

ABA Offers New Resource
For Strategic Planning
A new aid to banks developing or
revising strategic plans has been re­
leased by the ABA’s co rp o rate­
planning division.
“ABA’s Planning Resource Direc­
tory” is a reference containing listings
of more than 150 consulting firms and
research organizations that banks can
call on in their planning. In addition,
professional and trade organizations
are included in a separate section of
the directory, with a third section
devoted to statistical inform ation
sources.
Firms and organizations are listed
both geographically and by areas of
special expertise and range of services
offered. Prin cipal con tacts, firm
address, telephone number and size of
banks served also are included in each
listing.
Managers and personnel involved in
bank strategic planning, as well as
banking libraries, are expected to
make use of this reference book.
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30


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

Bank Products Division
P.O. Box 92912, Milwaukee, Wl 53202
PHONE (414) 271-7885
Ask for Bank Products

This new scoreboard w as installed recently
in the Cotton Bowl in Dallas by its m anu­
facturer, Daktronics, Inc., Brookings, S. D.,
m anufacturer of tim e-and-tem perature
signs and message centers for financial
institutions. Scoring and animation centers
consisting of 5 4 x 1 4-foot computerized
boards are at each end of the bowl, with
four supplemental scoreboards in other
areas of the arena. The firm manufactures
a wide variety of electronic devices.

MID-CONTINENT BANKER for July, 1 9 8 3

Ideas That W ork!
A potpourri of promotions any bank can use

HC's Affiliates Spread Holiday Cheer
Throughout State: It's a Tradition!
O M M U N ITY gifts are spread
across the state of Missouri each
Christmas by affiliate banks of Mercan­
tile Bancorp, headquartered in St.
Louis.
In many of the HC’s affiliate banks
gifts find their way to a wide circle of
friends, some of whom range beyond
the periphery of employees and cus­
tomers — friends who live in the com­
munities served by the banks.
Christmas has become a city tradi­
tion in St. Louis, thanks to Mercantile
Trust, the HC’s lead bank. The tradi­
tion begins on the weekend following
Thanksgiving, when the bank is closed
and Christmas hasn’t slipped in yet
and everything is a grandiose clutter.
Bank personnel work amid boxes of
greenery, dolls and lights, putting ev­
erything in order for Monday morn­
ing’s opening.

Floor-to-ceiling Christmas tree at Mercan­
tile Trust, St. Louis, soars over collection of
employee-dressed dolls that are given to
needy fam ilies on Christmas morning.

On the plaza outside the Mercantile
Tower, the Salvation Army builds its
Tree of Lights, a colorful fund-raising
tradition.
Music floods the bank during the
day. M ercantile’s carolers present
noon programs and organ concerts are
presented during the morning and
afternoon hours.
Dolls for girls and toys for boys are
donated by employees and distributed
to needy children through United Way
agencies. Employees also donate gifts
to senior citizens in centers and nurs­
ing homes.
Mercantile Bank, Springfield, also
has an annual tradition — it donates a
concert by the local symphony orches­
tra to the public. The Sunday after­
noon concert is fully subsidized by the
bank and plays to standing-room-only
audiences each year.
R esidents of W ashington, M o.,
know it’s almost Christmas when they
form a line extending three blocks or
more from Franklin County Mercan­
tile Bank to attend a reception honor­
ing the local winner of the bank’s art
contest and to view all entries in an
exhibit. The winning painting appears
on the bank’s calendar for the following
year. Each guest attending the recep­
tion receives a reproduction of the
painting, and the artist is on hand to
autograph it. Bank personnel serve
punch, champagne and Christmas pas­
tries.
Most trees aren’t in bloom at Christ­
mas in Monett, Mo., but the “mitten
tree’’ is in full bloom at First National
Mercantile Bank! Girl Scouts and bank
employees decorate the tree’s branch­
es with a wide variety of mittens,
scarves and stockings for those in the
community who may not be as warmly
clothed as they would like.
In Kansas City, Red Bridge Mercan­
tile Bank adopts a family and presents
its members with a bountiful Christ-

MID-CONTINENT BANKER for July, 1 9 8 3

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

Mercantile Bank of Springfield, Mo., pre­
sents "Carols of Christmas" symphony con­
cert to community each holiday season.

mas that includes holiday food, cloth­
ing and toys. The bank’s philosophy is
that “everyone isn’t fortunate all the
time, ” a thought that encourages bank
employees to bring a positive Christ­
mas message to the community that
goes beyond the material gifts they
give — a message of hope.
In St. Charles, employees of Mer­
cantile Bank of St. Charles County
take them selv es and th e ir w ellrehearsed caroling voices to the St.
Joseph’s Home where, amidst cookies
and music, they give their time and
talents to an appreciative audience.
In 1982 there was no community
Christmas celebration at High Ridge
Mercantile Bank, nor were there any
decorations in the bank. Instead, there
was a donation to the victims of floods
that had ravaged the area.
Christmas throughout the expanses

"Mitten tree" blooms each December on
premises of First Nat'l Mercantile Bank,
Monett, Mo. Girl Scouts and bank person­
nel decorate tree with mittens, scarves,
stockings.
31

of the Mercantile family of banks is
marked by the desire of employees to
give a gift to their communities. The

overwhelming support of such a gesture doesn’t change — and that’s tradition! • •

A ctivity -Fille d H o lid a y Season
C eleb ra te d at T h ird of N a sh v ille
HRISTMAS never is overlooked
at Third National, Nashville!
And the 1982 season was no exception,
according to Daphne C. Rooker,
marketing officer.
Preparation began long before the
holidays arrived. For instance, the
bank’s Christmas choir began rehears­
ing in October. Last year the choir
sang for the em ployees’ Christmas
breakfast in mid-December and then
performed for the public in the bank’s
lobby over a five-day period.
The annual Chirstm as breakfast
makes a requirement of employees for
admission — either they plunk down
$2 or they bring a toy. After the break­
fast, toys were distributed to children
at Clover Bottom and admission fees
were contributed to the Parade of Pen­ Judges carefully examine entries in dressnies and Big Brothers.
a-doll contest at Third Nat'l, Nashville. Em­
Each of the bank’s 30 offices was ployees dressed dolls, but only those with
decorated by em ployees and East "homemade" outfits qualified for contest.
Nashville office employees made cos­
tumes to wear the working day prior to another. The two needy families re­
Christmas. Third National’s main lob­ ceived toys, food, clothing and person­
by was decorated with red poinsettias, al items. The families were selected
greenery and a large tree. The execu­ with assistance from Big Brothers.
A dress-a-doll contest was held.
tive dining room was decorated simply
with an apple tree, poinsettias and Dolls were acquired through the AIB
and were dressed by bank employees.
bowls of apples festooned with holly.
Members of the bank’s Christmas Those with “homemade” clothes were
choir decorated a tram car from Opry- entered in a contest and cash prizes
land USA and entered it in the Nash­ were awarded.
The bank sponsors a “T rees of
ville Christmas parade. Choir mem­
bers rode the tram and sang carols dur­ Christmas” exhibit each year at the
local botanical garden. Each tree is
ing the parade.
One area of the bank’s consumer- decorated in the style of a foreign
credit department adopted two fami­ country. Last year, the bank arranged
lies instead of giving gifts to one for live animals native to the countries

C

Em plo yees in one
area of consumercredit dept, adopted
two fa m ilie s and
provided g ifts for
each m em ber, in­
cluding toys, food,
clothing and person­
al items.

32


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

represented to be part of the exhibit.
The bank’s employee newspaper,
“The Third Edition,” published holi­
day recipes, photos and news relative
to the season in its November-December issue. The front page featured a
Christmas message from bank Chairman/CEO Charles J. Kane.
According to Ms. Rooker, “It was a
busy time but the sights and sounds of
the season had far-reaching effects.”

Senior Citizens Help Needy
At Bank-Sponsored Party
The special Christmas observance of
First Banks, St. Joseph, Mo., last year
was the annual Christmas party for
Dimension 60 members, according to
Virginia Stephens, marketing repre­
sentative for F irst N ational, St.
Joseph.
Dimension 60 members are indi­
viduals who are 60 years old or more
and who have a savings account with
one of the First Banks. More than
8 ,0 0 0 m em bers participate in the
seven-year-old program that provides
members with free special bank ser­
vices, m erchant discounts, group
travel tours, social events and educa­
tional seminars.
Theme for the party last year was
“Happiness Is Sharing.” The 1,200
members and guests who attended
brought gifts of canned food, toys and
clothing for people in the community
who needed extra help due to the higher-than-normal unemployment rate in
northwestern Missouri.
Those attending the party danced to
a live band, sang carols, sampled re­
freshments and won door prizes.
“ Happiness Is Sharing’’ displays
were set up in each bank lobby to en­
courage customers and Dimension 60

Before-and-after scenes at Dimension 60
Christmas party in St. Joseph, Mo. Top
shows gift-collection center before party;
bottom shows collection center at end of
party! Party w as sponsored by First Banks.

MID-CONTINENT BANKER for July, 1 9 8 3

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cars, vans or trucks. Plus, you get the same dependable service
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Federal Reserve Bank of St. Louis

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33

members to bring in gifts during the
weeks before the party. Gifts collected
at banks outside the St. Joseph area
were distributed through local agen­
cies. Gifts collected in St. Joseph were
distributed through United Way agen­
cies.

FREE

Banks Report Variety
O f Holiday 'Specials'
For Christmas Time

Santa rings
If y o u ’re c o n s id e r in g a C h r istm a s
g iv e a w a y ite m to sp r e a d g o o d w ill
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Box 30185 Memphis,TN 38130
Phone (901)346-8803

Almost without exception, banks
observe the Christmas season with
some special event. Following is a pot­
pourri of what some banks did during
the 1982 holiday season:
• M erchants N ational, Topeka,
held its third annual holiday celebra­
tion with lunch-time entertainment
provided by area choral groups. One
group performed on each of the nine
business days prior to Christmas.
Music was varied and included per­
formers from the Topeka Opera Socie­
ty Concert Association, the Highland
Park Scots, the Topeka High Madri­
gals and the Seaman Seamanaires!
School children provided choral
concerts for seven days at Cincinnati’s
Central Trust last year during the noon
hour. In addition, the bank provided
harp music before and after each vocal
concert. A flute-harp duet also was

performed.
• First Bank, Ashland, Ky., hosted
a Christmas party for its senior-citizen
customers as part of the bank’s “Top of
the Trust Club” program. The club is
an exclusive program for deposit cus­
tomers 62 years or older and holds four
functions annually and provides a vari­
ety of bank services to m em bers.
About 400 seniors attended the party,
which offered entertainm ent by a
chorus of 18 bank employees and re­
freshments.
• Texas American Bank, Houston,
supports an activity each year in which
about 100 retarded children create
Christmas ornam ents, which they
hang on the bank’s tree during a spe­
cial Christmas party. The party also
included entertainm ent by a local
magician, a visit from Santa and a holi­
day luncheon.
• First National, Fort Worth, en­
couraged its employees to serve as
“elves” last year to help decorate the
bank. Three Christmas trees were dec­
orated for the main bank and one for
the mini-bank. Tellers passed out can­
dy canes to children and wassail and
nutbread were served in the lobby for
a week prior to Christmas at both the
main and mini banks. Harp music was
provided during the noon hour and a
special visit was made by the Texas
Boys Choir.
• F ou rth
N ational,
W ich ita,
mounted a Holiday Magic seasonal dis­
play in its nine-story, glass-enclosed
courtyard for the second year last D e­
cember. The display is more than 30
feet high and contains about 20 anima­
tions. The first year it was displayed,
more than 150,000 people saw it. The
bank’s purpose in mounting the dis­
play is to reestablish in people’s minds
that coming downtown to see holiday
decorations is a part of enjoying the
season, said Mike Keller, advertising/
communications oificer for the bank.
Caroling programs were held in front
of the display.

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34


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

Thirty-foot-high 'Holiday Magic' Christmas
display w as featured for second year at
Fourth Nat'l, W ichita, last year. W alk­
through exhibit features silver castle and
numerous animated characters.

MID-CONTINENT BANKER for July, 1 9 8 3

Innovative Marketing Pays Off
When Promoting Christmas Clubs
NNOVATIVE ways of promoting accounts and encourages customers to
Christmas clubs pay off for financial make additional deposits of any
institutions, according to bankers who amount to their clubs.
have put their ingenuity to work and
Merchants & Farmers Bank, Merid­
reaped results.
ian, Miss., featured a contest for tellers
For instance, Mercantile Trust, St. last year to see which teller could “sell”
Louis, saw its club totals rise after it the most Christmas club accounts (in
offered employees automatic transfers dollars). Winners received monetary
from ch eckin g accounts to club awards.
accounts, by compounding the in­
The bank also used premiums to en­
terest rate on a daily basis and by in­ courage signups. Although the bank
cluding a signature card for the next experienced only a 5% increase in the
year’s club in all bank statements and number of clubs during the last sign­
letters to previous year’s depositors. In up period, it expects to experience
addition, the bank deleted its $15 club more than an 11% increase in deposits
and added a new $40 club.
in those clubs.
Mercantile Trust capitalizes on the
A special effort was made to sell club
fact that many club savers use their accounts to non-customers. The pur­
clubs to save for taxes and other ex­ pose was to get those people to come
penses. Customers also appreciate the regularly to the bank to make their
low initial deposit requirem ent to club payments so they could be crossopen a club and thus some prefer a sold by employees.
club to a regular savings instrument.
First National of St. Bernard Parish,
Guaranty Bank, Lafayette, L a., has
Arabi, La., set aside extra funds to
done the following to make its Christ­ promote its Christmas club last year.
mas clubs grow: It provides an incen­
Gifts were used both as giveaways and
tive by making the final payment, pro­
as premiums.
vided the customer completes 48 pay­
The bank also used outdoor adver­
ments; starts its promotion earlier than tising to promote its Christmas club for
its competitors; and encourages tell- the first time, and tellers were encour­
ters to push the clubs during signup aged to sell club accounts.
periods. The bank also permits auto­
All this resulted in a 20% increase in
matic transfers of funds into club
number of accounts opened.
Crocker Bank, San Francisco, ex­
On the Cover
pects to gain more than a 50% increase
in 1983 Christmas club deposits, fol­
A plush fawn named Holly Berry
lowing an aggressive promotion that
will be appearing at banks this holi­
featured a Currier and Ives pie baker
day season, courtesy of institutions
and a satin ornament.
sponsoring Christmas clubs pro­
vided by Christmas Club a Corp.
These premiums were given to cus­
Eight-inch-high versions of the toy
tom ers opening or renewing club
will be offered as premiums by par­
accounts. Those who opened a club
ticipating banks.
with deposits of $40 or $50 biweekly
Holly Berry is the main character
received a pie baker. The pie baker
in a new book titled “The Adven­
also was available to customers who
tures of Holly Berry and How He
used the bank’s automatic transfer plan
Got His Name. ” The full color, hard­
of $25 or more per month for their
bound children’s book features a
clubs.
story set in the Pocono Mountains of
Pennsylvania. The book relates Hol­
More than 45,000 ornaments and
ly Berry’s escapades, including a
23,000 pie bakers were distributed
chance meeting with Santa Claus.
throughout C alifornia during the
Savio, a New York artist whose illus­
bank’s six-week campaign and the
trations have appeared in popular
number of club customers increased
magazines, produced 14 water colors
by
more than 9,000. The bank expects
for the book.
to make a payout exceeding $23 mil­
M i d - C o n t i n e n t B a n k e r ’ s cover
lion this year.
photo shows a four-foot-tall version
Reliance Federal Savings, Garden
of Holly Berry with an admirer. One
City, N. Y., increased its Christmas
giant fawn is available to any finan­
cial institution purchasing 360 small
club account openings from 8,984 in
fawns, according to Christmas Club
1981 to 11,312 in 1982 by offering Nor­
a Corp.
man Rockwell porcelian mug pre-

Cubs Take Part in Parade

I

MID-CONTINENT BANKER for July, 1 9 8 3

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

Christmas Cubs were used to help promote
a Toys-for-Tots cam paig n in Syracuse,
N. Y., last year. In conjunction with its
yearly Christmas club campaign, Lincoln
First Bank donated 15 giant Cubs supplied
by Christmas Club a Corp. to take part in a
Christmas parade. The cubs were placed in
troop carriers and on tanks appearing in
the parade in cooperation with the local
Marine Corps Reserve Company that spon­
sors the Toys-for-Tots promotion. The cubs
eventually ended up in children's wards at
local hospitals. Smaller versions of the cub
were used as premiums at the bank, which
saw a 3,000 increase in club signups last
year.

miums.
The attractive premium was given
the credit for the increase in signups.
With an initial deposit of $10, custom­
ers could choose one mug from a set of
four. Additional mugs could be pur­
chased.
The premiums were so popular that
the supply of 12,000 was exhausted
long before the holiday season arrived.

MIDDLE
EASTERN
BANKING
REPRESENTATIVE
To communicate with foreign financial
institutions in the Middle-East and
near-East promoting company’s bank­
ing products and services. To expand
the company’s involvements to new
markets in these areas by establishing
branch office in that part of the world.
Salary: $400 a week.
Minimum requirements: BA or BS in
accounting, business, finance or
marketing or three years experience in
business, finance, banking manage­
ment, accounting or related fields.
Must be fluent in Arabic, Turkish and
Farsi (write Persian).
Contact Madison Financial Services,
P.O. Box 12328, Nashville, TN 37212
Attn: Mr. William B. King.
35

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To get a straight answer ask . .

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C O N SU M ER
LENDING
POLICY
A Manual for Directors,
Management and
Lending Officers

By Dr. Lewis E. Davids

200 Pages

$25.00

B ank d ire c to rs d o n ’t get in­ day’s changing environment.
This 208-page manual includes
volved in consumer lending, per
se, but they do get involved in for­ an array of consumer loan policies
mulating consumer-lending policy. in force at various-sized banks,
In order to formulate such policy provides checklists of topics on in­
intelligently, they MUST be familiar stallment-credit policy and proce­
with the broad scope of consumer dures and policy com ponents;
lending as well as the pitfalls such model application forms; an over­
view of the Federal Reserve’s con­
lending can hold for a bank.
Dramatic increases in personal sum er regulations; the Federal
bankruptcies call for new policies Reserve Functional Cost Analysis
in the co n su m e r-le n d in g area. of the installment-loan function; in­
State usury laws are being revised stallment-loan department plans;
or preempted by federal statutes. consumer-credit terminology, and
Existing “ rule of thum b’’ lending bibliography of reference mate­
practices aren’t always valid in to­ rials on installment loans.
Save! Send check with order.
THE BANK BOARD LETTER

408 Olive St., St. Louis, MO 63102

1 Copy @ $25.00__________ 5 or more @ $20.00 e a : ----------Consumer Lending Policy

N a m e..............
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36


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

Title

Indiana Nat'l Bell Ringers
Put Salvation Army Over Top
For 1982 Collection Drive
Each year, officers at Indiana
National, Indianapolis, have “rung the
bell” during December for the Salva­
tion Army, but last year, they overdid
themselves!
The bell ringers brought in a record
$11,653, representing a monumental
increase over the 1981 total of $232.
The money collected by the bank’s
officers helped the Salvation Army ex­
ceed its goal of $550,000 by almost
$50,000.
Bank President Andrew J. Paine Jr.,
who also chaired the Salvation Army
Christmas campaign, explained the in­
crease: “I was convinced that some­
thing could be done to increase the
bank’s total from the previous year.
The Salvation Army provides so many
necessary services to people who are in
need. The solution was to organize the
officers who volunteered to ring the
bell into teams. A little friendly com­
petition helps.”
Four teams were formed and each
team had four different days during
D ecem ber to staff the well-known
Salvation Army red kettle. Members
of the team collecting the largest final
total would receive a bison sweater
(the bison is the bank’s logo animal).
With those simple ground rules, each
team was off and “ringing. ”
One team captain promised to deliv­
er hot coffee to each member half-way
through each shift. Another team cap­
tain elected to move the red kettle in­
side the bank on a rainy day. He also
took advantage of the fact that many
people eat their lunches inside when
the weather is inclement, so the kettle
was moved close to the lunch area and
team members sang carols to “lunchers.”
Other enterprising employees orga­
nized a department auction. Personnel
were encouraged to donate items that
could be auctioned with the proceeds
going to the red kettle. Result: more
than $500 in donations.
On the last day of the campaign, the
team on duty gathered around the red
kettle outside to sing carols. A woman
approached the kettle and began de­
positing $100 bills into it. When the
deposits were totaled later in the day,
it was discovered that $5,000 in $100
bills had been donated by the woman.
Needless to write, the team on duty
that day won the sweater.
“The real winners are the happy
children and adults the Salvation Army
served during the Christmas season,”
said Mr. Paine. “Everyone did an out­
standing job for a very worthy cause. ”
MID-CONTINENT BANKER for July, 1 9 8 3

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Since the USLIFE family of in­
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One big reason: credit insurance
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1-800-323-4747 ‘ (within Illinois, call 312-490-6000)


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

Bank's Twin-Theme Holiday Show
Features 'Surprise' Boxes, Doll Contest

crosssell
T
customers
To cross sell to a customer, you must be
able to identify needs. At Christmas Club
A Corporation, we've been marketing
year round coordinated deposit
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institutions for over 72 years. We can tell
you all about the cross-selling
opportunities available when you
promote goal directed savings through
Christmas Club savings. To learn about
cross-selling more services to your retail
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Call Collect— (215) 258-6101

HE H OLIDAY presentation at tique grocery store, an antique photo
Citizens North Shore Bank, Mil­ studio, a bakery, a “mouse house,” an
waukee, had two themes last year. elves’ carpenter shop and carolers in
The first was titled “The 24 days of
Christmas and Hanukkah.” It was
celebrated with 24 boxes of many
shapes and sizes being placed in var­
ious parts of the bank. Each day, be­
ginning on December 1, there was a
“grand opening” of one of the boxes,
each of which contained a display of
Yuletide or Hanukkah activity.
Some of the larger boxes contained
scenes showing Santa checking his list,
a “deer-washing” station, Santa’s mail
room, a candy factory and a tailor shop.
One large wall display showed a
group of animals practicing Christmas
carols. Another showed elves building
a doll house.
A box opened on the first day of
Hanukkah contained a traditional
menorah. On another day of Hanuk­
kah, a surprise box displayed games
played by Jewish children during the
Miniature rooms were revealed when some
holidays.
"surprise" boxes were opened at Citizens
A group of boxes contained minia­ North Shore Bank, Milwaukee, during holi­
ture-room displays, including an an- day celebration.

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38


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Federal Reserve Bank of St. Louis

STATE

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MID-CONTINENT BANKER for July, 1 9 8 3

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https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

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front of a house.
For its second theme, the bank held
its fifth annual Christmas doll contest.
Residents of the community dressed
100 18-inch-tall dolls and entered
them in the contest. Professional
judges awarded cash prizes in six cate­
gories. The dolls were displayed for
two weeks in the bank lobby and the
public was asked to vote for a grand
champion. In mid-December the dolls
were packed up and distributed to
eight charitable agencies for distribu­
tion to girls in needy families.
••

For faster
service on

BANK
CREDIT
INSURANCE
CALL THESE SPECIALISTS
Harold E. Ball • Carl W. Buttenschon
John E. King • M ilton G. Scarbrough

1 - 800- 527-5511

(s )

INDUSTRIAL
LIFE INSURANCE COMPANY
P .0 . Box 220998, Dallas, Texas 75222
A member company of

o°t

Republic Financial Services. Inc

Varied Holiday Program
Put on at Preston State
Preston State, Dallas, celebrates the
holidays by decorating its lobby with a
13-foot Christmas tree, large wreaths
and poinsettias, according to Linda
Barton, communications officer.
The bank’s exterior is decorated
with lights in the form of a Christmas
tree and the facade is illuminated by
red floodlights.
C arolers from area elem en tary
schools usually sing in the lobby dur­
ing Christmas week. Each student is
given a silver dollar as a memento.
The bank is a sponsor of the Salva­
tion Army toy drive. The drive is
publicized through news releases, em­
ployee pu blication s and b u lletin
boards and contributed toys are dis­
played around the lobby Christmas
tree. The bank also makes a holiday
donation to a nearby industrial school.
It’s traditional for the bank to pre­
sent each employee with a small gift,
and a refreshment table is placed in the
lobby during the entire week of Christ­
mas.
Paul Volcker Reappointed
WASHINGTON, D. C. — Presi­
dent Ronald Reagan last month reap­
pointed Paul A. Volcker Fed chair­
man, ending months of speculation
on whether he would keep the job or
a new person would be named to
succeed him. Mr. Volcker’s current
term would have ended in August.
Mr. V olcker was named Fed
chairman by President Jimmy Car­
ter in 1979 to succeed G. William
Miller. Mr. Volcker entered banking
in 1951 at the New York Fed and
later served as under secretary for
monetary affairs in the Johnson and
Nixon administrations. He also was
in management positions at Chase
Manhattan, New York City, and was
vice chairman, Federal Open Mar­
ket Committee.

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40

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

Christm as Clubber Profile
Christmas-club savers frequently
purchase additional retail banking
services such as checking accounts,
savings accounts, credit cards, safedeposit boxes and installment-loan
services, according to a recent report
compiled by Unidex Corp., Phoe­
nix.
Each 1,000 Christmas-club cus­
tom ers rep resen t 817 checking
accounts, 120 NOW accounts, 614
regular passbook savings accounts,
162 CDs, 192 installment loans, 615
bank credit cards, 281 safe-deposit
boxes and 169 home mortgages.
More than half the club customers
open their accounts for more than
three years. More than eight out of
10 complete their club payments for
the year. Fifty-four percent said they
would go to another institution, if
necessary, to open a club account.
Three out of four club savers are
married home owners with fewer
than three children, according to the
report. Most often, it is the head of
household who plans and maintains
the Christmas-club account for the
family.
Club customers prefer making
payments with coupon books or
passbooks and many refuse to accept
automatic transfer of funds as a
method of payment. Seventy-five
percent expect to receive interest on
their accounts. Seventy-six percent
of club savings are used strictly for
holiday spending.

A c c o u n t A n a ly s is
(C ontinued fr o m page 16)
be informed of the nature of all items
for which it is being charged. Addition
of new analysis items or one-tim e
charges may be specified only as
“other’’ on the statement. Any items of
significance should be investigated.
B alance R equ irem en ts. Where bal­
ances maintained exceed balances re­
quired on the analysis statement, the
respondent banker should consider
other services being received to en­
sure appropriate benefits are derived
from this non-interest-bearing asset.
Balances over or short of those re­
quired should be tracked from month
to month so the profitability of the rela­
tionship can be tracked over a longer
time frame than one month. The au­
thors suggest a 12-month moving aver­
age be maintained.
The foregoing recommendations
can be difficult to implement, but are
considered worthwhile. The authors’
experience indicates correspondentbank personnel can help the respon­
dent deal with these issues. • •
MID-CONTINENT BANKER for July, 1983

H o m e F in a n c in g
(C ontinued fr o m p age 18)
the program.
C om m enting about the Union
Planters staff, Mr. Walker says, “Any­
time I have called UPMC to get some­
thing done or to receive an update on
the status of a particular application,
their people have been very helpful. I
get immediate response. They never
say they’ll call back or put you on
hold.”
Of the 100 institutions signed up for
the program, 12 have chosen “plan
two.” Citizens Bank, Paducah, Ky., is
one of those banks. Citizens takes
loans all the way from application to
closing. (C onventional loans are
approved by UPMC p rio r to closing.)
U PM C purchases the loans from
Citizens, paying the bank 1% of the
loan amount. Again, UPMC services
the loans and usually sells them in the
secondary market.
Under both “plan one” and “plan
two,” correspondents quote UPMC’s
rates and products.
U P M C ’s m ortgage-banking pro­
gram was introduced about 18 months

ago. Institutions in Tennessee, Missis­
sippi, Arkansas and Kentucky are par­
ticipating. These institutions range in
size from $10 million to more than
$500 million.
Due to the unexpected success of
the program, it is taking longer than
the 30 days UPMC originally promised
to process the loans. In addition, in­
creased loan volume due to decreasing
rates has been a contributing factor in
slowing down processing of FHA and
VA loans. A ccording to Barbara
Schwerin, vice president/administrator of the program, UPMC currently is
hiring additional staff to speed up its
end of the processing function and ex­
pects to be able to meet the 30-day
time frame on a regular basis soon. • •

out th ese soph isticated system s.
However, organizations that have at
their fingertips the ability to retrieve
and analyze data — not only on banks
but on companies and industries —
undoubtedly will be in a b ette rinformed position.
The real dilemma is that little analy­
sis has been or is being done about the
cost benefits of having access to such
data banks. In my judgment, benefits
for typical community banks probably
have not yet been sufficient to justify
cost; but in the future that ratio no
doubt will change.
Someone in your bank should be
assigned the responsibility of staying
current and conversant, not only with
data banks, but with their potential
benefit to the bank. • •
Bank Foregoes Decorations

B a n k in g S c e n e
(C ontinued fr o m page 6)
water but you cannot make him drink.
If you could identify fewer than half
the terms in my list, it indicates that
your bank probably has not been
caught up in the technological revolu­
tion of management-information sys­
tems and data retrieval. Many com­
munity bankers can be successful with-

There were no holiday decora­
tions at Bank of St. Louis last De­
cember. Instead, there were lobby
signs that informed customers that
funds earmarked for decorations had
been donated to area children’s hos­
pitals.
“We think that the true spirit of
the season is in giving and in sharing
with those in need,” said Kenneth
Poslosky, bank president.

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MID-CONTINENT BANKER for July, 1 9 8 3

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

Cummins Branch Offices in your area:
Consult local Yellow Pages (“ Coin & Bill Counting & Wrapping Machines” ) or call
Cummins Hotline for Factory Branch Office nearest you: 312/635-5499.
41

Indiana Convention Report

Indiana Bankers Fare Well in Legislature;
Ironing Out Bank Structure Issue Fizzles
NDIANA bankers took a page out of finance committee never got to the
the book of procedures of the ABA floor for a vote.”
over the past year in order to attempt He declared that Indiana is not
to attain a consensus on troubling known as an innovative state, which,
issues.
he added, is not an indictment. In fact,
So reported outgoing IBA President he continued, it could be a virtue.
Joseph W. Bibler, chairman/CEO,
“This doesn’t mean that we are not
Northern Indiana Bank, Valparaiso, at populated by people who become frus­
last month’s annual convention of the trated with the unhurried pace with
Indiana Bankers Association, held in which we attack both problems and
French Lick.
opportunities. We are a blend of peo­
In his comprehensive president’s ple who will not be rushed to do some­
message, Mr. Bibler told how the IBA thing (like change bank structure) that
administration revamped its series of is not proved or that would abruptly
regional meetings to not only learn overturn the status quo. We don’t
what was on the minds of the state’s make sharp moves. Our glacial speed
bankers, but to get their views on the has shaped our character. ”
position the IBA should take on the
He added that the political process
issue of bank structure.
is, with all its faults, a “truly marvelous
Theme of the regional meetings was apparatus to behold. I believe that the
“You Tell Us.” And Indiana bankers legislative process will decide the
told the IBA that its position should be proper tim ing for bank stru ctu re
that the association was n eith er change.”
opposed to, nor supportive of, any
In Mr. Bibler’s opinion, the IBA
changes in banking structure in the should confine its efforts to continuing
state.
its prime purposes of education, com­
“An earnest attempt was under­ munications, research and legislation,
taken to provide a forum for the pre­ without subverting its time and ener­
sentation of both viewpoints under gies to any stand on structure apart
sponsorship of the IBA ,” Mr. Bibler from neutrality.
said, which had been strongly sug­
He reported that the IBA legislative
gested at the regionals. But attempts program was successful, and cited ex­
to get leaders of the rival factions —
amples of this success, including clear­
the League for Economic Develop­ ing up many provisions of the Uniform
ment and the Independent Bankers Consumer Credit Code.
Association — to sit down and discuss
Although the IBA advocated
their differences came to nought.
amending the UCCC to permit for
And the state legislature was in no late-payment charges, prepayment
mood to grappje with the topic either,
charges and optional loan-origination
he said. “Economics, the budget and charges, the legislature allowed only
taxes weighed more heavily on (legisla­ for late-payment charges on simpletors’) minds. The multi-bank holding interest consumer loans.
company bill that passed the Senate
The IBA supported the Troubled-

I

42


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Federal Reserve Bank of St. Louis

Bank B ill and the T ech n icalA m endm ents B ill, w hich, among
other things, facilitated the establish­
ment of ATMs and eliminated the
need for a phantom bank in forming a
one-bank HC. He said that “translates
into big savings in fees and legal ex­
penses.”
Mr. Bibler reported that the IBA
also was deeply involved with the Crop
Lien Law and that considerable com­
promising on both sides of the issue
left the lending community with a
workable resolution of the problem,
especially when compared to some of
the “wild plans” promoted at different
times throughout deliberation.
The IBA was successful on three
other fronts: (1) Passing a bill to ex­
empt from state taxes foreign transac­
tions executed by international bank­
ing facilities located in Indiana, (2)
allowing banks to offer growing equity
mortgages in Indiana and (3) equaliz­
ing lending limits between state and
federal laws.
Annual elections of officers saw Wil­
liam H. King, chairman/CEO, Second
National, Richmond, installed as new
IBA president. Elected vice president
was R ob ert W. H ill, p resid en t,
National Bank, Greenw ood. New
treasurer is Charles E. Stanley, presi­
dent, Farmers National, Remington.
Elected to one-year terms as members-at-large of the IBA board were
Jon S. Armstrong, chairman, Midwest
Com m erce Banking C o., Elkhart;
Ronald C. Seals, president, Edinburg
State; and David Sursa, chairman, In­
dustrial Trust & Savings, Muncie.
Mr. King began his banking career
in 1958 at Terre Haute First National.
He joined his present bank in 1965 in
the trust department, was elected ex­
ecutive vice president in 1972 and
president in 1974. He became chair­
man/CEO last year.
Mr. Hill became a banker in 1948
when he joined Rockville National. He
moved to his present bank 10 years
later, was elected cashier in 1959, vice
president in 1964, executive vice pres­
ident in 1966 and president in 1977.
Mr. Stanley joined his bank in 1963,
following service at Albion National.
He was elected executive vice presi­
dent in 1967 and president in 1977. • •

MID-CONTINENT BANKER for July, 198 3

The Smart Money
is Heading to Atlanta
68th Annual Convention of the Bank Marketing Association
Managing

THE ATLANTA HILTON • ATLANTA, GEORGIA • OCTOBER 2 3 -2 6 , 1983

The good news is, deregulation is going to make
marketing people the heroes of the
banking industry.
The bad news is, heroes aren’t allowed to fail.
Which means that marketing will
not only be expected to make a
greater contribution to bank
profitability, it will also be held
more accountable.
That’s why the smart money is
heading to Atlanta in October. To
get a crash course on what
marketing people can do to insure
their own success and the success
of their banks.
It’s the 68th Annual Convention of
the BMA, and the cynics among us
are already calling it a survival
course.
Here are some of the highlights:
■ Presentations from non-banking
executives who have fought the
battle of deregulation. And won.
Which gives us a chance to learn
from them, instead of reinventing
the wheel.

FOR F U L L D ET A ILS
C A L L S H IR L E Y A N TEN U CCI
AT (312) 782-1442.

to
BANK MARKETING ASSOCIATION
309 W. Washington St.
Chicago, IL 60606

MID-CONTINENT BANKER for July, 1 9 8 3

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

■ A fascinating analysis of the
trends that are shaping our lives
and our futures by John Naisbitt,
author of the current best-seller

MegaTrends.
■ For perhaps the first time in
history, the presidents of three
Federal Reserve Banks on the same
podium, discussing the future of
our industry from their unique
perspective.
■ Workshop sessions developed
along five different tracks. You can
follow one track all the way
through, or you can mix ’n match.
■ “How To” sessions, which you’d
expect, and ‘‘Why To” sessions,
which you might not expect. So,
you can not only learn the nuts and
bolts, you can also explain the
concept to top management. And

tw
BANK MARKETING
ASSOCIATION
that might be the most important
thing you’ll ever learn.
■ We’ve left room for a red-hottopic session. Nobody knows what
it’ll be about, but you can bet that
by convention time the rumor mill
or DIDC will have given us all
something to talk about.
■ And, apropos to our Georgia
convention site, we’ve put together
a peach of a program on the social
side. For you and your spouse.
So, before you do anything else
today, send in the attached
response form for further
information and a convention
registration form.

And join the smart
money in Atlanta.

Nam e_____________________________________________________
Title_______________________________________________________
Institution__________ _______________________________________
Address_______________ ____________________________________
C ity---------------------------------------------------------State ____________ Zip
Phone (

)__________________________________________

43

Banking to Be 'Bullish' in '83-'84,
Illinois Conventioners Are Told
/ / I^ U L L IS H for banking in ’83
U
and ’8 4 .” Those were the
terms used by economist Dr. Roy E.
Moor as he spoke at the Illinois Bank­
ers Association annual convention last
month in Chicago.
Although Dr. Moor referred pri­
marily to Illinois banking throughout
his speech, his remarks applied gener­
ally to banking around the nation. Cer­
tain areas, he said, might not have the
same expectations.
Dr. Moor, chief economist for Chi­
cago’s First National, predicted an up­
turn in bank earnings in 1983-84 of
10% to 15%. Bankers also could expect
inflation rates to remain low during the
same period and interest rates to move
up or down (from their present level)
in a narrow range.
Savings, said the Chicago econo­
mist, are up substantially (to a level of
6Vz% of income), and a good bit of this
is in the lower-cost passbook account.
Also, he said, banks are attracting new
customers at an increased rate of 51/2%
and predicted this would climb to 7%
in 1984 (which, he said, would be
above the national average).
As a result of increased savings,
household “balance sheets’’ are much
improved over 1980. Borrowers, he
said, thus would be in “much better
shape’’ when they go to their banker
for various types of loans. Installmentcred it rates, he said, should be

Speakers Dr. Roy E. Moor (c.), chief econo­
mist, First Nat'l, Chicago, and Gerald M.
Lowrie (r.), exec, dir., ABA government re­
lations, are shown with IBA Pres. Donald R.
Lovett.

“steady,” and he could not forsee these
rates rising more rapidly than the
prime rate.
Dr. Moor expected steady gains in
employment and rising purchases of
new homes. New-home starts in 1982
(in Illinois), he said, were 16,000. He
anticipates home starts of 27,000 in
1983 and 30,000 in 1984.
M ortgage rates should rem ain
steady throughout 1984, according to
Dr. Moor, but he was not overly opti­
mistic about the public’s acceptance of
variable-rate mortgages.
Although he still could see business
failures occurring in 1983 and 1984, he
could not point to any specific type of

CURRENT IBA OFFICERS: pres., Donald R. Lovett, ch./pres., Dixon Nat'l; v.p., James A.
Forster, ch., DeKalb Bank; sec., T. R. McDowell, pres., First Nat'l, Westville, and treas., C. C.
Wilson, ch., First Nat'l of Quad Cities, Rock Island.


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Federal Reserve Bank of St. Louis

business m ore likely to fail than
another. The “survivors,” he said, will
have improved their balance sheets
and “leaned” their operations.
Dr. Moor was particularly bullish on
retailing types of business as well as
defense manufacturing. But he saw lit­
tle to be excited about in general con­
struction (except housing) and agri­
cultural equipment.
Dr. Moor did have some advice for
his banker audience. Cost manage­
ment, he said, should be banking’s
next goal. Manage costs of all types,
particularly labor costs, through in­
creased employee productivity.
Was Dr. Moor concerned with the
nation’s anticipated huge deficits? Yes,
but he felt they would be manageable
because of the nation’s increased rate
of savings, plus huge investments that
would come from overseas. The dollar
is in good shape, he said, and overseas
investors will contribute substantially
to the financing of the nation’s deficit.
These investors, he concluded, often
are overlooked.
Illinois bankers were holding their
first “com bined” convention since
AMBI (Association for Modern Bank­
ing in Illinois) split away from the asso­
ciation in 1973. The two groups (IBA
and AMBI) were successfully merged
at the beginning of 1983. Their basic
difference over holding companies and
branching disappeared in 1982, when
the Illinois legislature approved lim­
ited branching and/or m ulti-bank
holding companies in five separate re­
gions of the state.
Officers of the association now serve
on a calendar-year basis and for the
foreseeable future will be elected by
ballot in November of each year and
serve in the following calendar year.
Current officers are pictured with this
article. Their terms will expire at the
close of 1983.
IBA officials do anticipate, however,
that traditional elections (at conven­
tion time) will be reinstated at some
point in the near future.
As Illinois bankers met, they were
faced with local newspaper stories
about the impending sale of First
Federal Savings & Loan, the city’s
second-largest S&L ($4.2 billion). It
has been in the hands of the FSLIC
since April, 1982. IBA leaders were

MID-CONTINENT BANKER for July, 1 9 8 3

Illinois Bank Commissioner W illiam C. Har­
ris (r.) receives a plaque from IBA Pres.
Donald R. Lovett for his efforts in helping to
reunite IBA and Association for Modern
Banking in Illinois (AMBI). Mr. Harris w as
named No. 1 honorary member of IBA.

concerned over the possible sale of
First Federal to Sears Roebuck, Citi­
corp or any other out-of-state organiza­
tion. Accordingly, they quickly sent off
letters to their Illinois delegation in
Congress, urging support of the princi­
ple that if and when sold, First Federal
would remain in “local” hands.
First National of Chicago indicated
it “had an interest” in making a bid,
but it was not known whether First
National has submitted a bid to the
Federal Home Loan Bank Board and
the FSLIC .
Citicorp reportedly submitted a bid
through its subsidiary, Citicorp Sav­
ings, and Allstate Savings & Loan (a
Sears subsidiary) reportedly submit­
ted a bid.
A takeover of First Federal by First
National might raise some antitrust
objections, but under the Garn-St
Germain Act, a sale of this type re­
quires that a “like” financial organiza­
tion in the same state be sought to take
over a distressed institution.
W e are very much concerned
about the board turning over First
Federal to subsidiaries of either Citi­
corp or Sears,” said William J. Hocter,
IBA executive vice president. “W e’d
like to see an extension of time to allow
current management to get the asso­
ciation back on its feet or to keep it
under Chicago ownership.”
A decision on ownership of First
Federal probably will not be made un­
til early August.
As they met, Illinois bankers also
were perplexed about the status of
withholding on in terest (and divi­
dends). What should they do, they
asked one another? ABA representa­
tive Gerald M. Lowrie expressed his
opinion following the speech by Dr.
Moor.
Mr. Lowrie, executive director of
MID-CONTINENT BANKER for July, 19f

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

the ABA’s governm ent relation s
group, fully expects the withholding
act to be repealed by July 1. Congress,
he explained, is up to its old tricks in
carrying an issue “to the brink.” The
IRS is asking for some new penalties to
be assessed against those who do not
pay taxes on interest or dividends.
Also, he said, some “other measures
could be tacked onto the repeal. But
he saw no problem on final repeal of Speakers Jam es Cairns (I.), ABA pres.-elect
the bill. Banker mobilization of the
designate and pres., Peoples Nat'l, Seattle,
public (some 22 million letters) had and Sander Vanocur (c.), chief diplomatic
correspondent, ABC News, are pictured
done the trick, he said.
with IBA Pres. Donald R. Lovett.
Congress also would be considering,
he said, a bankruptcy-reform bill, but the nation’s leading agricultural states.
he could not say whether final action
Economist Dr. Barry Asmus (Boise
would be taken in 1983.
State University in Idaho) startled and
He was concerned over the new pleased his audience with “put downs”
disclosure” law that would make pub­ of political myths. Private ownership
lic bank loans that were 90 days over­ of capital has been and will continue to
due. Potential misuse by the media be the key to America’s wealth, he
could, he said, have a disastrous effect said. He advocates a reduction in the
on the public.
marginal rate of taxation, as well as a
The real problem in Congress in the return to the “old school of thought” on
future, he said, will be to decide economics. New students and new
‘What is a bank,” and also determine teachers are flooding the universities,
the issue of in te rsta te banking.
he said, and these new “converts’ will
Whether to allow banks to get into in­ turn the nation away from the old phi­
surance, real estate, etc., probably losophy of “something for nothing.”
would not be considered in 1983. At Let s teach our children to work, he
the same time, Congress would have said, read books and pass them along to
to decide whether “near banks’ should others. The choice, he said, is freedom
get into banking activities. The ABA, or serfdom. — Ralph Cox, Publisher.
he said, would take its position on
these subjects at its July, 1983, “con­
sensus” meeting.
Congress, he said, will not have to
decide the matter of interstate bank­
ing. When bankers agree on a pro­
gram, Congress might consider it, he
said. The chances are, however, that
“MAKE IT MONARCH”
“reciprocity actions” taken by certain
FOR ALL OF YOUR
states — as well as de facto mergers
CUSTOM DESIGNED
and acquisitions — will have decided
the issue long before Congress can act.
ABA P resid en t-E lect D esignate
Jam es Cairns agreed that present
trends of acquisitions and mergers
would set the tone for future legisla­
tion. He predicted that Sears, for ex­
ample, will have in place some 600
so-called full-service banking units by
1986, unless the role of a bank or “near
bank” is defined.
■ CERTIFICATES
The Washington state banker (presi­
dent, Peoples National, Seattle) also
commented on recent actions by Con­
■ STATEMENT SAVINGS
PACKAGES
gress to increase the nation’s contribu­
tion to the IM F (International Mone­
■ WALLETS & FOLDERS
tary Fund). He agreed with the impor­
■ RECORD BINDERS
tance of this action. The IM F is neces­
sary, he said, in handling importexport transactions. Some 10% of all
U. S. jobs, he said, currently rely on
333 NORTH MICHIGAN AVENUE
exports, and almost 25% of agricultural
CHICAGO, ILLINOIS 60601
jobs depend on export sales. This is
(312) 236-1127/1128
especially important to Illinois, one of

m onarch,
Graphics

BANKING

ACCESSORY
NEEDS

45

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Resumé requested.

TOM HAG AN & A SS O C IA TES
of K AN S AS CITY
P.O. Box 12346/2024 Swift
North Kansas City, MO 64116

816/474-6874
SERVING THE BANKING INDUSTRY
SINCE 1970

Banking
Career
Specialists
Financial Placements is built on a
history of strong relationships
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You can benefit from these rela­
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Internat'l Children's Christmas
Sponsored by BancOhio Nat'l
BancO hio N ational, Colum bus,
donated an international children’s
Christmas exhibit to the Center of Sci­
ence and Industry in 1979 and the ex­
hibit has become more popular with
the public each year since.
The prom otion includes O hio’s
largest international Christmas tree
with more than 2,000 ornaments rep­
resenting countries from around the
world, and a 25-foot-tall international
children’s village with animated childsize mannikins.
During the international Christmas
celebration, visitors to the center re­
ceive $1 off the normal admission price
by using a discount coupon available at
any of the bank’s 62 central Ohio
offices or by bringing in a homemade
Christmas ornament. All ornaments
are distributed to Children’s Hospital
in Columbus to be used to decorate
rooms for the holidays.
FOR SALE: Three (3) NCR 7750-2501 proof
machines with (12) pockets, Auto Feed Hopper
and Data Capture. Excellent condition, eligible
for vendor maintenance. Purchase $18,500.00
each or lease for 36 months at $625.00 per
month. Call: Dan Holte, (612) 331-1164.

CREDIT DEPARTMENT MANAGER
Bank in South Mississippi is expanding credit
analysis function. If you have four to six years
experience, including formal training, in credit
analysis/review, please send resume and refer­
ences to Personnel Department, First Missis­
sippi National Bank, P.O. Box 1231, Hatties­
burg, MS 39401 (EOE)

INVENTIONS WANTED

Mike Wall
Manager

Tom Cannon
Associate

Call us!
W e can help find the
right person or the
right position.

Inventions, ideas, new products wanted for
presentation to industry and exhibition at
national technology exposition. Call toll free
1-800-528-6050. Arizona, call 1-800-352-0458,
extension 831 or write: IMI-MCB, 701 Smithfield, Pittsburgh, PA 15222.

912 Baltimore
Kansas City, MO 64105

46


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Federal Reserve Bank of St. Louis

Ind ex to A d v e rtise rs

•

Agricareers, Inc...................................................................... 46
American Bank Directory ............................................... 38
American Fletcher National Bank,
Indianapolis ......................................................................
5
Arrow Business Services, Inc........................................ S/3
Bank Administration Institute .....................................
Bank Board Letter ..............................................................
Bank Building Corp..............................................................
Bank Marketing Association..........................................
Bank of America, San Fran cisco .................................
Bavis & Associates, Inc......................................................
Boatmen’s National Bank, St. Louis .......................
Bronner’s Christmas Decorations ..............................

3
36
47
43
15
33
48
30

Centerre Bank, St. Louis ............................................... 25
Central Bank of the South, Birmingham ............... 21
Christmas Club a Corp.................................... S/4, 26, 38
Cole-Taylor Financial G roup................................... 28-29
Commerce Bank, Kansas City ..................................... 13
Commercial Credit Business Loans, Inc................... 11
Commercial National Bank, Kansas City, Kan.
23
Computer Based Solutions, Inc..................................... 36
Continental Bank, C hicago............................................. 27
Cummlns-Alllson Corp........................................................ 41
E .F .T . Executives' Directory.......................................... 40
Financial Insurance Services, Inc................................
7
Financial Placements ....................................................... 46
First Alabama Bank, Montgomery......................... S/14
First National Bank, Kansas C i t y .............................. S/7
First National Bank, St. Joseph, Mo.......................... 26
First National Bank of Commerce, New Orleans S/9
First Oklahoma Bancorp, Oklahoma C it y ............... 29
First Total Systems, Inc.....................................................
2
First Wisconsin National Bank, Milwaukee . . 24-25
Florida Software Services ................................... S / l, 23
Fourth National Bank & Trust Co., Wichita . . . S/l 1
Franklinton Financial Services ................................... 19
Frost Bank, San A ntonio............................................. S/13
Hagan & Associates, Tom ............................................. 46
Industrial Life Insurance Co............................................ 40
Integon Life Insurance Corp............................................ 39
Laacke & Joys ..................................................................... 30
Liberty National Bank & Trust Co.,
Oklahoma City .................................................................
2
Loews L’ Enfant Plaza Hotel .......................................... 34
Madison Financial Services .......................................... 35
McNerney & Associates, Inc........................................... 16
Mercantile Bancorp, St. L o u is ................................ S / l5
Midland Bank & Trust Co., Memphis .................. S/16
Missouri Encom, Inc........................................................... 22
Monarch Graphics .............................................................. 45
National Boulevard Bank, Chicago ...........................

21

U SLIFE Corp....................................................................

37

Visa U .S .A .................................................................................

17

Whitney National Bank, New Orleans .................... 19
Wilson Premium Corp......................................................... 34

Employers pay us to hire
the best.
Our two ag banking person­
nel specialists devote full
effort to serve banks in
need of experienced ag
lending personnel.
You pay us only when we
produce. Confidential.
Guaranteed service, since
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a division of BANK NEWS

-

•

AG BANKING PER SO N N EL

FINANCIAL
PLACEMENTS

816 421-7941

The bank also participates in the
Columbus Secret Santa Parade and
sponsors m usical perform ances
throughout the downtown area during
the holiday season.

Jeannie
512/263-9598
Massena, IA 50853

aDli CAREERS, INC.
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MID-CONTINENT BANKER for July, 1 9 8 3

R emodeling F or R esults

Before


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

Successful remodeling takes more
than just a face lift! It is usually more
demanding than new construction.
Fitting a new design to an existing
structure demands highly specialized
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From
Now Accounts
¡reg u la tio n
Information

Don Shay, Executive Vice President, University Bank o f Carbondale,
with Russ Spaulding, Correspondent Banking Officer, Boatmen’s

A Boatmen’s Correspondent Banker can assist you.
Call Russ Spaulding today. 314-425-3600
O v e rlin e s

Member
FDIC

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

•

In v e s t m e n ts • P r o c e s s in g • S to c k lo a n s • F e d e r a l F u n d s
O p e ra tio n A s s is t a n c e • R e g u la t io n In fo r m a t io n
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Correspondent Banking Division

THE BOATMEN'S
NATIONAL BANK
OF ST LOUIS
3 1 4 -4 2 5 -3 6 0 0