View original document

The full text on this page is automatically extracted from the file linked above and may contain errors and inconsistencies.

'

O U T LO O K ISSUE


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

JA N U A R Y ,

1977

ChecOKard
Banking Centers
Downtown
Liberty low er Concourse

PARTICIPATING STORES:

inside this store

for the convenience of participating banks' customers

iiïgÉip
^

f

„ .y

A

' -a

A

A

^

f t -S::: B

Ü

Ö3

1

G D r :É Q

9275 N. May
May Avenue & Britton Rd.
4 3 0 9 S . E. 15th
Del City
2 036 N. E. 23rd
Oklahom a City
115 E. Atkinson Plaza
Midwest City
729 N. Moore
City of Moore Shopping Center
2 4 0 7 N. Westminster Rd.
Nicoma Park
2 500 N. May
Oklahom a City
5116 N. Shartel
Oklahom a City
4 4 1 7 N. W. 50th
Springdale Shopping Center
9325 N. Pennsylvania
The Village
4621 Windsor Mall
Windsor Hills Shopping Center
4 2 7 3 N. W. 63
Plaza Mall Shopping Center
3025 S . E 44th
Hartsdel Shopping Center

ChecOKard
I W ^ ^ I l if f îr n 'immillili

PARTICIPATING BANKS:

In fact, there’s a ChecOKard Banking Center inside
13 Anthony’s in the Oklahoma City area.
A neighborhood ChecOKard Banking Center gives
customers of participating ChecOKard banks more
freedom to handle their everyday banking needs —
The freedom to make
□ Checking Account Deposits
and Withdrawals
□ Savings Account Deposits
and Withdrawals
all electronically with their
ChecOKard. And, it can all be
done in the evenings and on
Sunday, when participating
banks are closed.
Participating ChecOKard banks
and Anthony’s —working to-

□ Transfers Between Checking
and Savings
□ Pay for Anthony’s Purchases
gether to make banking and
buying more convenient for our
customers. If you want this kind
of electronic banking conven­
ience for your customers too
. . . contact the Correspondent
Department

LIBERTY

T H E B A N K O F M ID -A M E R IC A

American National Bank
1500 S. Midwest Blvd.
Midwest City
Choctaw State Bank
23rd & Harper
Choctaw
Citizens National Bank &
Trust Co.
N. W. 23rd & Classen Blvd.
Oklahom a City
Del State Bank
3000 Tower Drive
Del City
First National Bank
100 S. Broadway
Moore
Liberty National Bank &
Trust Co.
100 Broadway
Oklahom a City
Medical Center State Bank
1300 Lottie
Oklahoma City
Park State Bank
2414 N. Westminster Road
Nicoma Park
Security Bank & Trust Co.
6914 S . E. 15
Midwest City
Shepherd Mall State B an k
23rd & Villa
Oklahom a City
Southeast Plaza B an k
1300 S . E. 4 4
Oklahom a City
Quail Creek Bank, N. A.
12201 N. May
Oklahom a City

Liberty National Bank & Trust Company/P. Q . Box 25848/Oklahoma City 73125/(405) 231-6164


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

t )

kôr'i sponda
First NBC knows what it means.
co r*re sp o n d (kôr'i spond') v.i. 1: for a per­
son, partnership, firm or corporation to carry
on business transactions with another at a
distance; esp: BANKING 2: to communicate
by letter, telegram or telephone, and, esp. at
First National Bank of Commerce, to com­
municate on a personal level. Our corre­
spondent banking officers understand all the
services you require and anticipate all your
needs. When you deal with us you know we
know the meaning of correspondent. For in­
formation on First NBC’s correspondent
banking programs contact Doug Lore at
1/800/462-9511, within Louisiana, or 1/800/
535-9601, outside Louisiana.

First National Bank of Commerce
CORRESPONDENT BANKING DEPARTMENT

210 Baronne Street/New Orleans, Louisiana 70112/504-561-1473
Member FDIC
MID-CONTINENT BA N K ER fo r Jan u ary , 1 9 7 7


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

3

You re looking for extra profits.
Our cash letter an alysis can
uncover ’e m .

It’s surprising how much
potential profit is buried under
slow paper.
That’s why we’ve developed
an effective action program to
help you get things moving.
Our program includes
computerized cash letter analysis
... plus practical methods
for improving proof operations
and check collection.
Start us digging for those
profits—call 314-425-2404.

We’re with you.

M ERCnnTIIE
BACK
Central Group, Banking Dept. • Mercantile Trust Company N.A. • (314) 425-2404 • St. Louis, Mo. • Member F.D.I.C.
4

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

MID-CONTINENT BA N K ER fo r Jan u ary , 1 9 7 7

The Financial Magazine o f the M ississippi Valley & Southwest

January
Jan. 23-26: Bank Marketing Association Ad­
vertising Workshop, New Orleans, Fairmont
Hotel.
February
Feb. 3-6: Assembly for Bank Directors, Mexi­
co City, El Camino Real.
Feb. 6-9: ABA National Trust Conference,
New Orleans, Fairmont-Roosevelt Hotel.
Feb. 6-9: ABA I&PD Risk and Insurance
Management in Banking Seminar, Tucson,
Doubletree Inn.
Feb. 6-9: Bank Marketing Association Com­
munity Bank CEO Seminar, Marco Island,
Fla., Marco Beach Hotel.
Feb. 6-18: ABA National Installment Credit
School, Norman, Okla., University of Okla­
homa.
Feb. 10-11: Robert Morris Associates Com­
mercial Loan Training Programs: Content
and Methods Workshop, Atlanta, Peachtree
Plaza.
Feb. 13-15: ABA Bank Investments Confer­
ence, Atlanta, Peachtree Plaza Hotel.
Feb. 14-16: ABA Bank Telecommunications
Workshop, Atlanta, Omni International
Hotel.
Feb. 15-18: ABA Conference for Branch Ad­
ministrators, Atlanta, Fairmont Hotel.
Feb. 16-18: Bank Administration Institute Dis­
trict Senior Management Program (a Con­
ference), Little Rock.
Feb. 20-26: ABA Operations/Automation Div.
Business of Banking School, Fort Worth,
American Airlines Learning Center.
Feb. 23-25: Bank Administration Institute
Workshop Series, Mobile.
Feb. 27-March 1: ABA National Credit Con­
ference, Chicago, Palmer House Hotel.
Feb. 27-March 4: ABA National Personnel
School, Denver, Marriott Hotel.
Feb. 27-March 4: ABA Community Bank CEO
Program, Santa Barbara, Calif., Santa Bar­
bara Biltmore.
Feb. 28-March 3: Bank Administration In­
stitute EDP Audit Conference, Houston.

Volume 7 3

, No.

FEATURES
32 FORECAST FOR 1977
Five bankers assess outlook for new year
37 A LOOK AT 1977's ECONOMY
To rise at steady but moderate rate

46 WHAT ABOUT BANK INVESTMENTS IN 1977?
Where should they be concentrated?

W. Liddon McPeters
George L. Hacker

50 WHAT'S AHEAD IN AGRICULTURE?
Higher income, but higher costs, too

Debby Spruk Small

54 ASSOCIATION HEADS MAKE FORECAST
They speak out on banking issues
60 NATIONAL ASSOCIATION OF BANK DIRECTORS
What’s in store for this new group ?
64 GOV'T-GUARANTEED LOAN PROGRAMS
And the secondary market

James A. Webb Jr.
Alton M. Bathrick

DEPARTMENTS
6 THE BANKING SCENE
10 BANKING WORLD
13 PERSONNEL

17 COMMUNITY INVOLVEMENT 24 EFTS
28 NEWS ROUNDUP
18 OPERATIONS
22 SELLING/MARKETING
30 AGRICULTURAL NEWS

STATE NEWS
79 INDIANA
79 KANSAS
79 KENTUCKY

78 ALABAMA
78 ARKANSAS
78 ILLINOIS

80 LOUISIANA
80 MISSISSIPPI
80 MISSOURI
82 TEXAS

82 NEW MEXICO
82 OKLAHOMA
82 TENNESSEE

lll!lllll!lllllllllll!!ll!lllllll!lllll!lllllll!lllll!lllllll!ll!ll!llll!ll!lllllll!IIIIIIIIIIIIM

Editors
Ralph B. Cox
Editor & Publisher
Lawrence W. Colbert
Assistant to the Publisher
Rosemary McKelvey
Managing Editor
Jim Fabian
Associate Editor
Daniel H. Clark
Assistant Editor
Advertising Offices
St. Louis, Mo., 408 Olive, 63102, Tel. 314/
421-5445; Ralph B. Cox, Publisher; Mar­
garet Holz, Advertising Production Mgr.
Milwaukee, Wis., 161 W. Wisconsin Ave.,
53203, Tel. 414/276-3432; Torben Soren­
sen, Advertising Representative.

MID-CONTINENT BA N K ER fo r Jan u ary , 1 9 7 7


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

Donald C. Miller

40 WHAT'S AHEAD IN BANKING LEGISLATION?
What important issues will Congress focus on?

March
March 2-4: ABA Advanced Construction Lend­
ing Workshop, Columbus, O., Ohio State
University.
March 2-4: Bank Administration Institute OnLine Operation/Small Bank Seminar, Dal­
las.
March 6-8: Bank Administration Institute Di­
rectors Forum, Palm Springs, Calif.
March 6-9: Robert Morris Associates Financial
Statement Analysis Workshop, Kansas City,
Crown Center.
March 7: Bank Marketing Association Com­
munity Bank Seminar, Milwaukee, Marc
Plaza Hotel.
March 9: Bank Marketing Association Com­
munity Bank Seminar, Kansas City, Mar­
riott Hotel.
March 13-16: Bank Administration Institute
Bank Presidents Forum, Place Not An­
nounced.
March 14-15: Robert Morris Associates Loan
Quality Control Workshop, St. Louis, Breckenridge Pavilion.
March 14-16: Independent Bankers Association
of America Convention, Washington, D. C.,
Washington Hilton Hotel.
March 15-19: Bank Marketing Association
Essentials of Bank Marketing Course—Mid­
west Extension, Chicago, University of Chi­
cago.
March 16-18: Bank Administration Institute
Audit Management Seminar, New Orleans.
March 20-23: ABA Trust Operations and Auto­
mation Workshop, Bal Harbour, Fla., Ameri­
cana Hotel.
March 20-23: Bank Administration Institute
Corporate - to - Corporate Electronic Funds
Transfer System Conference, New York
City.
March 21-23: Bank Administration Institute
Corporate-to-Corporate EFTS Conference,
New York City.
March 22-25: Bank Administration Institute
Personnel Short Course, BAI Headquarters,
Park Ridge, 111.
March 24-25: Robert Morris Associates Inter­
national Lending: Techniques & Standards
Workshop, Washington, D. C., Hyatt Re­
gency.
March 27-30: Robert Morris Associates Credit
Department Management Workshop, Kansas
City, Crown Center.

January, 1977

1

MID-CONTINENT BANKER is published
13 times annually (two issues in May)
by Commerce Publishing Co. at 1201-05
Bluff, Fulton, Mo. 65251. Editorial, execu­
tive and business offices, 408 Olive, St.
Louis, Mo. 63102. Printed by The Ovid
Bell Press, Inc., Fulton, Mo. Second-class
postage paid at Fulton, Mo.
Subscription rates: Three years $21; two
years $16; one year $10. Single copies,
$1.50 each.
Commerce Publications: American Agent
& Broker, Club-Management, Decor, Life
Insurance Selling, Mid-Continent Banker,
Mid-Western Banker, The Bank Board
Letter and Program. Donald H. Clark,
chairman; Wesley H. Clark, president;
Johnson Poor, executive vice president
and secretary; Ralph B. Cox, first vice
president and treasurer; Bernard A. Beggan, William M. Humberg, James T. Poor
and Don J. Robertson, vice presidents;
Lawrence W. Colbert, assistant vice presi­
dent.

5

The Banking Scene
By Dr. Lewis E. Davids
Hill Professor of Bank Management,
University of Missouri, Columbia

N O W s-lt's Later Than W e Think!
OME YEARS AGO in New York
City, I observed a soap-box orator
at the corner of Wall and Broad streets
—the heart of the financial district. The
man was preaching hell fire and damna­
tion to an audience comprised mostly
of bankers and stockbrokers, who the
speaker obviously believed needed re­
demption.
A placard that the speaker carried
said, “It is later than you think.” More
than once since then I have run those
words through my mind in regard to
the NOW (negotiable order of with­
drawal) account, because it is later
than we think insofar as the competi­
tive situation is concerned!
NOWs have been around for several
years and they will not fade away, as
many commercial bankers would wish.
NOWs have evolved in a number of
ways: Some thrifts offer them free, with
no conditions; some provide them free,
but with a minimum balance in an in­
terest-bearing passbook account; while
others make a per-item charge for each
NOW item written by a customer, or
make a charge when a certain number
of NOWs are used by a customer dur­
ing a month’s time. Some thrifts report
NOW transactions through monthly
or quarterly statements and some link
the NOWs to a passbook posting, re­
taining the NOW item (although a
photocopy of any item may be obtained
by the depositor).
I ’ve discussed NOWs with commer­
cial bankers, who generally view them
in a hostile light. Bankers wish they
could wake up to find that NOWs are
just a nightmare; or, if not a nightmare,
that legislation limiting their use could
be passed at both state and national
levels. It may be surprising, but while
many mutual and S&L executives favor

S

NOWs, a surprising number have
joined their commercial-banking broth­
ers in opposition to them.
It’s disappointing to me, as an edu­
cator, that on both sides of the issue
there appears to be more emotionalism
than factual data. Further, some of the
data that has been cited about NOWs
appears to be contrary to other data
given by either proponents or oppo­
nents of the issue. It is difficult to ascer­
tain whose data should be believed.
The F ed eral H om e L oan Bank B oard

" Bankers wish they could wake up to find that NOWs are just
a nightmare; or, if not a nightmare, that legislation limiting their
use could be passed at both state and local levels."
Journal recently published the tables
accompanying this article, which were
prepared by George C. Campbell, vice
president, Union Federal Savings, Pitts­
field, Mass. The tables show the $200million S&L with nine branches as hav­
ing approximately 50,000 savings ac­
counts, of which 6,362 are NOW ac­
counts. Union Federal’s management,
according to the article, originally was
reluctant to offer NOWs, due to con­
cern about costs involved, but manage­
ment presently feels that there is no
question that the accounts have been
successful.
According to Mr. Campbell, the cost
of NOW accounts is analyzed each
quarter. Table 1 indicates that, as of
last June 30, the S&L’s annual cost for
its NOW accounts was $224,499, or
6.2% in terms of cost-of-money. This
ratio was down slightly from the 6.4%
posted in January, 1974.
“It can readily be seen that, from an
institutional point of view, 6% money

" Hopefully, (bankers) will heed the words of J. Rex Duwe, im­
mediate past ABA president, that once the consumer gets used to
the idea of 'free' accounts, it will not be easy to begin charging
for them/ 1
6


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

is not high when compared with the
cost of offering certificates,” Mr. Camp­
bell wrote. “Moreover, these accounts
are, in more than 80% of the cases, new
money, and their outstanding balances
have continued to grow.”
Table 2 gives a detailed breakdown
of activity in the S&L’s “Right NOW”
accounts. Before going into these ac­
counts, management envisioned the
majority of depositors writing from 20
to 30 or more checks per account per
month, but such has not proved to be

the case. Overall, the monthly average
ranges from a low of 3.8 in January,
1974, to a high of 6.4 in June, 1974. At
the end of June, 1976, the per-account
average was 5.9. Mr. Campbell feels
this is not an unusually high volume
when compared with the Boston Fed’s
statistical report of 10.7 items per
month for commercial banks in its area.
“It is our experience that, of our
‘Right NOW’ accounts, only 457 hold­
ers wrote more than 21 checks per ac­
count in the month of June,” Mr.
Campbell wrote.
Proof that a NOW-account holder
uses the account as a conveniencetransactions savings account can be
seen at the bottom of Table 2, where
81.2% of the balances are in 25% of the
accounts with balances greater than
$500. These accounts are the ones that
offset the low balance, high-activity
account and make NOW accounts
profitable, Mr. Campbell wrote.
It is not difficult to conclude that, if
NOW accounts were offered without
the payment of at least 5% interest, the
incentive for the customer to use them
as savings accounts would be greatly
diminished.
A recent NOW account study in­
dicates that NOW accounts in New
England held an $850 average balance,

MID-CONTINENT BA N K ER fo r Jan u ary , 1 9 7 7

pfiSP

j;,

A M Y IN THE TRANSIT DEMKTMENT.
The Transit Department is working late again.
United Missouri’s Transit Department works 24 hours a day
—five days a week, and 18 hours a day on weekends.
This enables us to give better service at lower costs.
It’s why you should send the coupon for our Rapid Transit
Item Profitability Schedule and other information.
Or better yet, ask about our 30-day trial of guaranteed better
service and better costs. You can phone collect.
You have nothing to lose, and profits to gain.

C orrespondent D epartm ent
U n ited Missouri B an k of Kansas City, N .A .
10th & G rand, Kansas City, M o. 6 4 1 4 1
(8 1 6 ) 2 2 1 -6 8 0 0

□ Send me the Rapid Transit Profitability
Schedule.
□ I’m interested in your 30-day trial, too.
Name__________,-------------------------------------------- ’
Address--------- ,-------------j--------------------------------City________________________________________
State----------------------------------------- Zip------------- -

L_____________________________ ____________ J

i

t f UNITED M ISSO U RI RANK OF KANSAS CITY, N.A.
MID-CONTINENT BA N K ER fo r Jan u ary , 1 9 7 7


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

7

while the typical checking account,
paying no interest, held only a $250
average balance, Mr. Campbell wrote.
It is because of the higher average bal­
ance in an interest-bearing NOW ac­
count that the operation is profitable.
Conversely, the offering of a check­
ing account without the payment of in­
terest can result in a costly account, he
continued. It is disheartening to ob­
serve segments of the S&L industry in­
dicating that NOW accounts are not
desirable. “I suspect that one reason
why commercial banks have never been
able to make money on checking ac­
counts is because the consumer has no
incentive to keep a comparatively high
balance in a non-interest-bearing check­
ing account,” he said.
Readers may wish to compare tables
1 and 2 with their own banks’ averages
for transactions and balances, and to
ponder whether their market and com­
petition might exhibit similar character­
istics.
A recent paper on the subject shows
that 95% of our nation’s 475 mutuals
today have the authority to offer check­
ing accounts, NOWs, or both. Because
of this, commercial bankers may con­
clude that NOWs have been putting
increasing pressure on the effectiveness
of Regulation Q.
Hopefully, commercial bankers, mu­
tual savings bankers and S&L execu­
tives will heed the words of J. Rex
Duwe, immediate past ABA president,
who said that, once the consumer gets
used to the idea of “free” accounts, it
will not be easy to begin charging for
them. He cautions against bankers say-

Table 1.— Cost A nalysis of NOW Accounts Based on June
1976 Averages *
Annualized cost

Percent

37,700 d rafts at 0.23 per draft ......................
37,700 d rafts per month tim es 2 cents
per (for free d rafts) tim es 12 m onths
F S L IC in su ran ce , rent, State e xcise,
MICRO film , e tc............................................... ......
Interest on average balance annualized

$ 10,620.

.0030

9,048.

.0025

10,000.
182,431.

.0030
.0509

Subtotal .................................

212,099.

.0594

Cost of $200,000 checking balance
at 6.2 * ..........................................................................

12,400.

.0035

Total c o s t ..............................

224,499.

.0629

m oney

in v e s te d

*W e

assu m e

8% w h i l e
in g s

at

c o u ld

be

c o m m e r c ia l b a n k s

a p p ly

at

earn ­

1 .8 % .

ing they can’t afford to price NOW ac­
counts— or any other kind of account—
solely in reaction to competition. Only
by knowing their costs can bankers
really compete when they are faced
with cut-rate pricing on a wide range
of services, he said.
It is sad that few bankers are ac­
quainted with the full spectrum of ser­
vice costs. Costs aren’t expressed by a
single figure; there are unit costs, stan­
dard costs, average costs, functional
costs and incremental costs, to name
only a few.
Sadly, fewer than 1,000 of the 5,800
Fed-member banks participate in the
Fed’s free functional cost analysis. That
basic study is a step in the right di­

rection, yet only about one in six Fedmember banks chooses to take the time
and effort needed to cooperate and get
a fix on functional costs. Using this as
a crude approximation, I wonder if
similar attitudes and proportions exist
among the thrifts. If they do (and they
probably do), then Mr. Duwe’s wise
words are likely to have fallen on the
ears of too high a proportion of bank­
ers and S&L executives who don’t know
their costs. It is later than we think!
Remember the pungent words of one
of banking’s elder statesmen, Charles
Agemian: “I don’t mind competing
with a smart competitor. I do mind
competing with a stupid one.”
A smart competitor knows his costs.

Table 2.— Activity in Right NOW Accounts
Checks per account per month
Period
January 1974 ...........................................................................................................
June 1974 .................................................................................................................
January 1975 ...........................................................................................................
May 1975
December 1975 .......................................................................................................
March 1976 ..............................................................................................................
June 1976 ..................................................................................................................

Number of checks
2,298
8,007
19,206
25,062
28,750
37,237
37,700

Per account average
3.8
6.4
53
5.4
5.1
6.2
5.9

Check activity from May 30 through June 30, 1976

Total

Number of
accounts

Percent of
total accounts

Number of checks
per account

6,362
1,650
3,202
1,053
457

100.0
25.9
50.4
16.5
7.2

37,617
0
1-9
10-20
21+

NOW account composition by balances
Size of account
balances
Less than $100
$100-499 ...............
500-999
..............
1.000- 4.999 ..........
5.0009,999 ...
$10,000 and over

8

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

Number of
accounts
1,903
2,117
637
593
79

28

Percent of
total number
35.5
39.5
11.91
n i l

i.5 r
0.5J

250

2 50

Total amount
of balances
$62,908.24
533,834.46
437,661.57
1,181,988.59
519,594.46
444,280.31

Percent of
total balances
2.0
16.8
13.8)
37.21 812
16.3 f 8 1 2
13.9J

Average
balances
$33.06
252.16
687.06
1,993.23
6,577.14
15,867.14

MID-CONTINENT BA N K ER fo r Jan u ary , 1 9 7 7

N ow is the time
to expand
home improvement
loan volume.
Here are six reasons
ICS | the w orld's leading in surer.of hom e im­
provem ent loans, believes current econom ­
ic conditions provide an excellent climate
to increase your HIL volum e and profits.

Unlimited Marketing Opportunities. Every hom e
^ im pro vem ent loan provides the o ppo rtu n ity to ef­
fe ctive ly cross-sell all banking services. Th e hom e
o w n e r is a ready-m ade and grow ing audience fo r
prom otions that provide useful and innovative
hom e m o dernization ideas. Since 1954, ICS has
accum ulated a w ide variety of effective hom e im-

4

provem ent prom otions that are o ffered exclusively
to our m ore than 1100 client banks.

Stable Diversification. C o nsu m er H IL dem and conm tinues to grow and the tim ing is perfect fo r in­

1

creased loan activity in this category. Loan volum e
in other categories such as autos, boats and rec
veh icle s is ad versely affected by possible energy
shortages and inflatio n ary p rice increases.

...

Increased home modernization activity. There
# co u ld n 't be a better tim e to em p hasize hom e im ­
provem ent loans. Because of inflatio n , people are
m ore involved in do-it-yourself projects and are
co nstantly aw are of needed im provem ents. Also
high mortgage rates m ake H IL m ore feasible from
an econ o m ic standpoint.

5

Higher yield. Y o u r profits are being squeezed by
^ spiraling costs and can be offset by a high yield
hom e m odernization plan. An ICS program assures
that yo u r gross inco m e w ill be higher than that re­
ceived from FH A auto and m o b ile hom e loans. Let
us dem onstrate how an ICS insured program w ill
provide a dramatic increase in profits on a p ri­
vately insured po rtfolio com p ared to FHA coverage.

6

100% Credit Protection. ICS insured hom e im^ provem ent loans e n jo y 10 0% cred it protection.
And w e include every unpredictable default . . .
such as layoffs, recessio n, strikes, b ankrup tcy and
d ivo rce . O th e r loans, by co m p ariso n , put the entire
burden of risk on yo u.

6 reasons w h y n o w is the tim e to expand yo u r hom e
im pro vem ent loan vo lu m e. C all or w rite W illia m F.
Schum ann, President, fo r personalized ideas applied to
yo u r situation. As the w o rld 's largest hom e im pro ve­
m ent loan insurance service co m p any, our expertise w ill
help you achieve yo u r profit goals.

2

3

Community Service. Th e hom e o w n e r is the "b ack^ b o n e " of the co m m u nity. There is no better w ay for
your bank to make a constructive contribution to
com m unity service than the active prom otion of
program s fo r financin g the m aintenance and im ­
provem ent of property!

IN S U R E D C R E D IT
M S E R V IC E S 1
307 N. M ichigan Avenue
Chicago, Illino is 60601
312/263-2375

America's No. 1 insurer of home improvement loans.
MID-CONTINENT BA N K ER fo r Jan u ary , 1 9 7 7


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

9

NEWS OF THE

BANKING WORLD

ADAMS

BOYSEN

• Thomas Bertram (Bert) Lance,
president and CEO, National Bank of
Georgia, Atlanta, will become director
of the Office of Management and Bud­
get (OM B) in Washington, D. C.,
when Jimmy Carter becomes President
January 20. Mr. Lance entered bank­
ing at the age of 20 in 1951, when he
became a teller at Calhoun (Ga.) First
National. He became its president and
CEO 12 years later. In 1974, he was
elected chairman, a post he continues
to hold. On January 23, 1975, Mr.
Lance was named president, National
Bank of Georgia. He was commission­
er, Georgia Department of Transporta­
tion, 1971-73.
• Eugene H. Adams, ABA president
in 1972-73, retired December 1 as
chairman, First National and First Na­
tional Bancorp., Inc., both of Denver.
He continues to serve both organiza­
tions as vice chairman until January
13, his official retirement date. A past
president, Colorado Bankers Associa­
tion, Mr. Adams entered banking in
1934. Theodore D. Brown will retain
the First of Denver presidency and as­
sume Mr. Adams’ position as chairman
of the bank and HC.

LASATER

BAKER

eral Reserve banks. He went to the
Kansas City Fed in 1941. When he re­
tires, he will leave the FRS as the dean
of Reserve Bank first vice presidents.
• James V. Baker has been pro­
moted from senior vice president to
executive vice president, Fidelity Bank,
Oklahoma City. He also has been made
executive vice president, Fidelity Corp.
of Oklahoma, Inc. Mr. Baker is a na­
tionally known speaker and has been
an active bank consultant and written
numerous articles on banking. He also
is on the faculties of the ABA National
Commercial Lending School, National
Commercial Lending Graduate School,
National Installment Credit School and
National Investment School. Most re­
cently, he was appointed chairman of
the ABA National Commercial Lend­
ing School’s board of regents. Mr.
Baker joined Fidelity Bank in 1972, is
a member of the executive committee
and board and is responsible for the
bank’s investment division, economic
analysis and Fidelity Advisory Services.

• Donald E. Lasater, chairman and
CEO, Mercantile Trust, St. Louis, has
been selected by the St. Louis Fed’s
board as a member of the Federal Ad­
visory Council from the Eighth Fed
District for 1977.

• William McChesney Martin Jr.,
former Fed chairman, has been elected
to the board of American Express In­
ternational Banking Corp., worldwide
international banking subsidiary of
American Express Co., New York. Mr.
Martin has been a director of American
Express since 1970. He is counselor to
Riggs National, Washington, D. C.,
and served as Fed chairman from 1951
to 1970.

• John T. Boysen will retire January
31 as first vice president and chief op­
erating officer, Kansas City Fed, after
a Federal Reserve career of nearly 43
years. Mr. Boysen, who will be 65 this
month, joined the Fed’s Board of Gov­
ernors in 1934 as an assistant examiner
assigned to field examinations of Fed­

• Two Mid-Continent-area bankers
have been elected directors of the In­
dependent Bankers Association of
America and represent their respective
states on the IBAA’s executive council.
They are: Indiana— Elton H. Geshwiler, vice president, First Bank, Indi­
anapolis; and T en nessee—James R.
Fitzhugh, president, Bank of Ripley.

10

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

LANCE

Incumbent directors were reelected in
five states, of which three are in the
Mid-Continent area: Missouri— Harvey
B. Young Jr., president, Bank of Kirksville; N ew M exico— Claude E. Leyendecker, president, Mimbres Valley
Bank, Deming; and O klahom a—Robert
L. McCormick Jr., president, Stillwater
National.
• Peter B. Smith has been elected
senior vice president, Morgan Guaranty
Trust, New York City. He heads the
national banking group that includes
the eastern and southern states. Mr.
Smith previously was president, Bank
Morgan Labouchere N. V., in Amster­
dam, in which Morgan Guaranty holds
a 50% interest.
• Bruce K. MacLaury, president of
the Minneapolis Fed since mid-1971,
will become president, the Brookings
Institution, February 1. The institution
is a public policy research group, head­
quartered in Washington, D. C. Mr.
MacLaury was deputy under secretary
of the Treasury for monetary affairs
from 1969-71.
• Common shares of First City Ban­
corp. of Texas, Houston, were traded
December 1 for the first time on the
New York Stock Exchange. The ticker
symbol “F B T ” was assigned to the
shares. J. A. Elkins Jr., the HC’s chair­
man, bought the first 100 shares— the
first trade of the day on the stock ticker
tape. He and Nat S. Rogers, HC presi­
dent, were welcomed on the floor by
exchange officials.
• Catherine Cleary, a former presi­
dent, National Association of BankWomen Inc., has been elected chair­
man, First Wisconsin Trust, Milwau­
kee. She was president and continues
as CEO of the firm, which she joined
in 1947.

MID-CONTINENT BA N K ER fo r Jan u ary , 1 9 7 7

THE LOOK OF HIGH FINANCE WM

traditional or contemporary, but it must have that feeling, that certain aura,
that says the person who occupies this space is a professional. We understand
that at Arrow Business Services. Our Design Department specializes in that
look. We cater to it with 16,000 square feet of custom showroom. Furniture.
Decor pieces and accessories. People and paper flow systems. Even supplies.
And all of it is in active inventory in our 25,000 square feet of warehouse behind
the showroom. We also understand some­
thing else at A rrow . . . even the look of
HRRCM 4
high finance should be supplied at a
BUSINESS SERVICES INC.
reasonable cost. Call us, and let us take
an affiliate of M e m p his B ank & Trust
3 0 5 0 M illb ran ch • M em phis, T en nessee 38116
a look at your needs.

MID-CONTINENT BA N K ER fo r Jan u ary , 1 9 7 7


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

II

MISSISSIPPI HAS AN ATTITUDE WORTH CATCHING!
We believe in hard work for what we want,
and we know how to work hard together.
We think our attitude is one of the most
important, most positive of our state’s many
resources. We’ll bet you don’t know all the
facts about the good things w e’re doing
in Mississippi.

Find out m ore from
First National B ank...

you’ll be interested
in what you hear.

Jackson, Mississippi Member rQIC
12

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

MID-CONTINENT BA N K ER fo r Jan u ary , 1 9 7 7

Banks Should Accelerate Development
And Upward M obility of Women
By AN N A FOSTER
Vice President
V alley National Bank
Phoenix
O ONE SEEM S sure why so many
women have filled the labor mar­
ket in recent years.
The main point, it seems to me, is
not w hy women are now present in in­
creasingly more statistical quantities in
banking and other private industries
as well as government, but rather how
they can best enrich their own lives
and those of the organizations for
which they work. When we begin
viewing women as individuals first,
perhaps the slow-starting revolution in
attitude also will follow.
My second point concerns creation
of a banking environment that will
foster development of better bankers,
more satisfied customers and probably
higher profits.

N

"Let's dispense with the ab­
senteeism argument immediate­
ly . . . U. S. Public Health Service
surveys have shown no differ­
ence in absenteeism rates of men
and women."
The first step must be to make lowerlevel positions more meaningful. Typ­
ically, dead-end jobs with little oppor­
tunity to expand one’s horizons are not
the answer to good banking or a low
rate of job turnover, particularly in
lower-level clerical positions. Not every
woman wants to be a vice president or
part of the senior-management team.
There always will be ample room for
Indians and chiefs.
But every person, male and female,
wants certain basic job satisfaction. A
woman wants to know where and how
what she does fits into the overall
scheme of things. Whether secretary,
teller or vice president, it is vitally im­
portant that the female in banking
knows what she is contributing. Work­
ing in an isolated computer operation
doesn’t do much to help this concept
unless we continually supplement her
job experiences with more education
Mrs. Foster gave the talk on which this
article is based at the Bank Administra­
tion Institute’s 52nd national convention.

about banking generally . . . and ex­
actly what she does to help make the
wheels of the overall machinery work.
Encouragement of attendance in AIB
courses at every level certainly is a
start. But additionally, managers and
supervisers with a broader view than
their workers must make an all-out ef­
fort to communicate with women.
Providing a broader spectrum may
be enough for some in lower-level
banking jobs, but there always will be
women who soak in the information
like a sponge and cry for more. For
those women, we must have the in­
sight to provide continuing opportunity
for educational and job expansion. If
a woman becomes more knowledgeable
than required by her job, the banking
environment must be one that allows
her to move into another area where
she has room to continue that growth.
This involvement concept probably
is the most important to women. A
teller who knows about commercial
lending or investments is a great asset
to herself and the bank, and she prob­
ably likes her job.
We know from marketing research,
for example, that no matter how so­
phisticated we become in banking
transactions through electronic funds
transfer systems, our customers still
want person-to-person contact with
someone who has the answers to their
questions. Most tellers are women.
They ought to have the answers. So
should secretaries and key punch op­
erators.
Perhaps, instead of bulldozing new
employees through a two-day orienta­
tion period, we could set up internal
banking courses for general banking
concepts. If this were done after a
woman has been on the job for a while,
it would be possible for her to relate
her job experiences directly to those
general banking concepts she’s be­
ginning to understand.
The second essential in creating a
rewarding environment is salary satis­
faction. No doubt, that seems a basic
concept to most, but it is surprisingly
overlooked by many in middle- and
upper-management positions. Women
want to be paid for what they do—
and they want to be paid fairly in com­
parison to their male counterparts. The
banking industry still finds its way—
loopholes, if you will—to elude this

MID-CONTINENT BA N K ER fo r Jan u ary , 1 9 7 7


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

legally, but it rarely fools the women
on which this unspoken principle is in­
flicted.
For example, higher rates of absen­
teeism and turnover among women
often have been cited as reasons for
their failure to advance as rapidly as
men. They also have been cited as a
justification for unequal opportunity,
for paying women less than men and
for refusing them access to higher-level
positions.
Let’s dispense with the absenteeism
argument immediately. For the past
several years, U. S. Public Health Ser­
vice surveys have shown no difference
in absenteeism rates of men and wom­
en.
It isn’t always possible to pay every­
one what they think they are worth.
But it is possible to assure everyone
that they are making an equitable sal­
ary in comparison with other employees
doing the same or similar jobs.
Running contests to sell services can
help compensate for low-salaried posi­
tions, and, of course, fulfilling the
promise of making more money for
doing a job well satisfies many.
I’ll devote my final thoughts on ac­
celerating the development and up­
ward mobility of women on advance­
ment opportunities. This, I think, also
must include effective recruitment.

"In a period of cultural tran­
sition as major as the one we
are facing with changing sex
roles, we are all in trouble . . .
until we arrive at some consen­
sus on a new set of rules."
Banking history has given it a male
image, so ambitious girls in high school
and college are unlikely to think about
banking as a field in which they would
be welcome. Conversely, bankers have,
until recently, been unlikely to think
about women as potential candidates
for positions offering upward mobility.
Now that banks have started to think
about women for officer positions—
some now recruit at women’s colleges
— they, not surprisingly, find few wom­
en with the requisite training and in­
terests.
It’s no secret with today’s research
statistics that women can do almost
any job put before them. They are
doctors, professors, writers, bankers,
lawyers, pole climbers, athletes, plumb­
ers, electricians and dozens of other
things.
Princeton’s Educational Testing Ser­
vice, which prepares the Admission
Test for Graduate Study in Business,
has found that the typical woman en­
tering graduate business school today
is not much different from her male
13

counterpart: Both are ambitious, aggres­ When administrative support and teller which to work, as well as the proper
sive, self-confident, independent and jobs were male, they used to provide training and opportunity for advance­
capable of making decisions. Both have
avenues to advancement, but they were
ment, are abundant for both men and
the same graduate point average and different jobs. The teller job, since it
women.
test scores (M adem oiselle, Sept., 1974.
became a predominantly female job,
Women, after all, are nothing more
“Executive Jobs: How You Can Land
has been simplified and glamorized. To
nor less than human beings and indi­
Them.” Nancy Axelrad Comer).
change it back into an avenue for ad­ viduals first. The mystique and false
E ducation magazine reported in 1974
vancement, the job would have to be
assumptions that have so long sur­
that on the standard Law School Ad­ enriched and professionalized.
rounded any area they occupy should
mission Test, female candidates have
In banking’s past, there was only be cast aside now to everyone’s bene­
outscored men consistently for the past one level of entry and a very small
fit.
several years.
number of career paths. Now there are
By freeing women to whatever ca­
But isn’t it interesting to note that many levels of entry and multiple
pacity each is capable of, we build a
of the 20 major corporations surveyed career paths. Women, however, were
better and more productive world for
left behind at the original entry points.
by H arvard Business R eview in 1973,
us all. For truly, the liberation of wom­
only 1% of the managers, officials and The new entry points have changed
en is nothing more than the liberation
professionals were women. A 1972
the nature of their jobs and put an ef­
of men and all of society as well. • •
Fortune survey of 1,220 large corpora­ fective ceiling on their advancement.
tions showed that the ratio of men to
We can’t go back to the old structure
Assemblies for Directors
women on top board member and of­ to give women the opportunities they
Beef Up Next Program
ficer positions was 600 to one.
were denied in the early part of the
Due to the recent devaluation of the
century. Nor can we live easily with
Encouragingly, in the past few years,
the inequities the old prejudices have Mexican peso, additions have been
IBM has tripled its number of women
scheduled to the program of the As­
managers; women (in 1974) were a bequeathed to the new structure.
sembly for Bank Directors, to be held
grand total of 4% of its managerial
in Mexico City February 3-6.
work force. More grim statistics: Al­
though 40% of the American work force
Program a d d itio n s include daily
is female, only 2% of workers making
"A bank that starts adding breakfasts, a dinner and program at a
over $25,000 a year are women, and men to its teller lines deserves well-known restaurant and additional
less than 1.2% earn $15,000 or more
a higher nondiscrimination score informal discussion sessions.
compared to 16% of men (M adem oiselle,
The Assembly program meets the
Sept., 1974. “Executive Jobs: How You than one that adds a woman to standards specified in the new tax law
its board/'
Can Land Them.” Nancy Axelrad
regarding deductions for foreign con­
Comer).
ventions, according to Richard B. John­
Cynthia Fuchs Epstein, associate
son, director.
professor of sociology at Queens Col­
Information about the Assembly can
In a period of cultural transition as be obtained by writing to Box 214,
lege, told a Stanford University con­
major as the one we are facing with Southern Methodist University, Dallas
ference on women in management in
changing sex roles, we are all in trouble TX 75275.
April, 1974, that “even where women
are given higher-level administrative —women, men and organizations—un­
til we arrive at some consensus on a
jobs, these are positions which are not
new set of rules.
on a track to management, but rather
Edgar Savidge Dies
The lesson to be learned from the
are on ancillary routes. . . . Women
transsexual
shift
in
the
teller
job
is
that
tend to get jobs which are actually and
Edgar T. Sa­
symbolically less visible. Actually, be­ a switch from male to female does not
vidge, former ABA
represent progress in providing equal executive manager,
cause they do not have contact with
clients and with the market; symbol­ opportunity. Jobs tip just as neighbor­
died last month at
hoods do, and it takes effort to stop
ically, because the jobs they have are
the age of 61 in
them from doing so.
not defined as crucial.”
N ew
Brunswick,
The ideal is to have men and women
Certainly, we see what Mrs. Ep­
N. J.
coming in at every entry point in pro­
stein is talking about at work in bank­
H is
career
portions equal to their representation
ing. If we are to continue to upgrade
spanned 25 years
in the labor force and from there to
the quality of professional bankers we
at the ABA. He
have movement up dependent wholly joined the associa­
have, women finally must be admitted
to the avenues leading to upper ranks on individual ability and interests. Un­ tion’s staff in 1946,
in real estate, commercial lending, ag­ til men and women are in the same
following military service in World
career paths, movement up cannot de­ War II. In 1948, he was named secre­
riculture, top-level positions in trust
and, finally, to executive board posi­ pend wholly on individual abilities and
tary of the ABA agricultural commis­
interests.
tions.
sion; in 1967 he was appointed di­
A bank that starts adding men to its rector of the banking education com­
We must let high schools and col­
teller lines deserves a higher nondis­ mittee; and he took the executive man­
leges know early in the game that
women are welcome in truly responsi­ crimination score than one that adds a
ager post in 1969.
woman to its board. Men as clerkble and productive positions in banking
On his retirement from the ABA in
if we are to attract the caliber of wom­ typists and secretaries earn even more
1971, he became business administrator
points.
en students who now seek professional
of the city of New Brunswick, a posi­
fulfillment elsewhere.
Our modern world is filled with tion he held until 1975.
However, advancement opportunities causes and issues. All seem very im­
He was named a trustee of Rutgers
do not occur only in upper echelons.
portant to the people involved in them.
University in 1965 and served as chair­
But I think it’s safe to say that the re­ man from 1974 to 1976. He was a
What are the prospects of providing
advancement opportunities for the 90% wards to be found in offering women member of the university’s board of
of banking women now in clerical jobs?
a creative and fair environment in
governors at the time of his death.
14

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

MID-CONTINENT BA N K ER for Jan u ary , 1 9 7 7

How Mudi More is a
Good Employee Worth?

Maybe ju st the cost off an

Employee Benefit Program
through Scarborough
Scarborough A sso cia te s knows and under­
stands the needs of banks and bank em ploy­
ees. Supported by 25 yea rs’ experience in em ­
ployee benefits, we have develooed an Em ploy­
ee Benefit Program including: *

1.
2.
3.
4.
5.
6.
7.

Major Medical (Hospitalization)
Dental Care
Long-term Salary Continuance (to age 65)
Short-term Salary Continuance
Life Insurance (to $100,000)
Accidental Death (to $100,000)
Cancer Protection
\

Take a moment to com pare the benefits and
rates ...ra te s which are based on the favorable
claim experience of bank em ployees. Call co l­
lect (312) (346-6060) or write Jim Keye, Director
of Group and A ssociation Benefit Programs. At
no obligation, he will tailor an Em ployee Bene­
fit Program designed to satisfy you and your
em ployees. * Some plans may not be av ailab le in New York

A S S O C IA T E S IN C .
n Street
222 N. Dearborn


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

•

Chicago, Illinois 60601

•

Administered by

Scarborough and Company

the bank insurance people

(312) 346-6060


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

The firstTënnessee-wide banks
With $2 billion in assets, First Tennessee is the biggest
bank system between Atlanta and Dallas. First in
size and first in correspondent capabilities. Both First
Tennessee Bank N.A. Memphis (formerly First National
Bank) and First Tennessee Bank N.A. Chattanooga
have fully-staffed correspondent bank divisions. First
Tennessee Banks. One new name for the
first Tennessee-wide banks.
^Registered Service Mark owned and licensed by First Tennessee National Corporation.

m sm

W ëm

$ m

Community Commitment:

Bank Appoints Officer
To Help in C ity Planning
For six years, Citizens State, Mil­
ford, 111., has backed a commitment to
its community by having a community
development officer on the bank’s staff.
That post was filled just recently by
William Adsit, who was reared in Mil­
ford and holds a master’s degree in
public administration from East Texas
State University, Commerce. He also
has had experience with the Texas Re­
habilitation Commission and was an
administrative assistant to the city man­
ager of Commerce.
According to Citizens State, the ob­
jective of the community development
officer post is to help Milford improve
and realize its stated goals. This will
involve working with the city; the vil­
lage administrator; the steering com­
mittee, which serves as a planning com­
mission; Jack Sheaffer, city planner,
and all other interested persons and or­
ganizations. Mr. Sheaffer is a noted
planner from Chicago and has been
employed by Milford to help develop
plans for business-district improve­
ments as well as to provide guidance in
trying to realize community goals.
By adding Mr. Adsit’s efforts to
those of the other groups and persons
working for a better Milford, Citizens
State hopes that real progress will be
made toward the city’s goals.

C o m m u n ity
In vo lvem en t
and CEO of First National. “These
programs, while highly informative,
also rank among the highest quality of
entertainment.”
The programs were produced by the
National Geographic Society, Washing­
ton, D. C., under a Gulf Oil Corp.
grant.

For Employees, Tenants:

'American Enterprise' Films
Sponsored by Bank in Tulsa
Employees of First National, Tulsa,
and tenants of First National Tower
are receiving in-depth looks at the
country’s economic system through a
film series entitled “American Enter­
prise.”
The films trace the growth of the
economy “from colonies to computers”
in five 30-minute installments covering
the topics of land, people, innovation,
organization and government.
The films are shown in the bank’s
First Place Auditorium during lunch
hours and after work on five separate
days.
The films were produced by the Phil­
lips Petroleum Co. as part of the firm’s
marketing emphasis on free enterprise.

Informative, Yet Entertaining:

Nat'l Geographic Specials
Sponsored on TV by Bank
For the second consecutive year,
First National in St. Louis is under­
writing the expenses of St. Louis’ edu­
cational TV station (Channel 9) in
airing a series of eight National Geo­
graphic specials.
The series began December 7, with
the telecast of “Treasure,” the story of
the dramatic search for the remains of
a Spanish galleon that sank off the
Florida Keys 350 years ago while car­
rying a fortune in gold and silver.
Seven other programs are planned:
January 18—“Voyage of the Hokule’a”;
February 15—“The New Indians”;
March 8—“The Volga”; March 29—
“The Incredible Machine”; April 19—
“This Britain: Heritage of the Sea”;
May 17—“Search for the Great Apes”
and June 14—“The Animals Nobody
Loves.”
“We are very pleased once again to
bring this award-winning series to St.
Louis viewers as a public service,”
says Clarence C. Barksdale, chairman

Six Historical Drawings:

Bicentennial A rt Project
Unveiled by Ark. Bank
As the nation’s 200th year came to a
close, National Bank of Commerce,
Pine Bluff, Ark., announced a bicen­
tennial art project. President William
H. Kennedy Jr. kicked it off by un-

Helping the Needy:

250 Thanksgiving Treats
Given by Bank Employees

Williom H. Kennedy Jr. (r.), pres., Nat'l Bank
of Commerce, Pine Bluff, Ark., presents draw ­
ing of "Jefferson County Courthouse—April 27,
1976" to Jefferson County Judge Joe T.
Henslee (c.). At I. is Arkansas artist Richard
DeSpain, who did the pen-and-ink original.
Courthouse, 136 years old, w as destroyed by
fire April 28, 1976.

MID-CONTINENT BA N K ER fo r Jan u ary , 1 9 7 7


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

veiling the first of six historical draw­
ings that will be included in the project
collection. The first drawing— created
by Arkansas artist Richard DeSpain—
is called “Jefferson County Courthouse
—April 27, 1976.” It depicts the 136year-old building as it appeared the
day before it was destroyed by fire.
“This drawing of our beloved Jef­
ferson County Courthouse is repre­
sentative of the historical content that
we hope to offer the citizens of this
area through the remainder of the com­
missioned program,” said Mr. Kennedy
at the unveiling. “Plans to implement
the art project were begun several
months ago with historical research,
scheduling and the commissioning of
Mr. DeSpain. We are extremely happy
about this first drawing and look for­
ward to publicly presenting the re­
maining drawings as they are created.”
Mr. Kennedy presented the framed
original drawing to County Judge Joe
T. Henslee to be displayed by Jefferson
County for three months. After that,
the drawing will be retained by the
bank as part of its permanent art col­
lection. In turn, NBC will give the
county the first of a series of signed,
limited-edition prints of the courthouse
drawing.
Remaining limited-edition prints will
be presented to the National Archives,
the governor’s office, the Arkansas His­
tory and Jefferson County Historical
commissions, the Southeast Arkansas
Arts & Sciences Center, the Pine Bluff
Library, the National Bicentennial
Commission and other selected organi­
zations and individuals.
“To our knowledge,” said Mr. Ken­
nedy, “this is the only drawing of its
kind of the courthouse. It is a beautiful
representation of the architectural de­
sign of the structure. This creation not
only has historical significance, but
deep, sentimental value as well. It is
a recreation of the courthouse as it
looked the day before it burned and
as we will always remember it.”

For the fifth consecutive Thanks­
giving, City National, Detroit, and its
1,100 employees put together 250 holi­
day baskets of food to help less fortu­
nate families have special holidays.
The bank purchased a turkey for each
basket and employees provided canned
goods and dry staples to complete each
basket. Employees also coordinated as­
sembly and delivery of the baskets.
Names of recipients were provided
by social agencies.
17

Operations
Complete Data Processing Service
Provided by $160-M illion Bank
W 1 1H E R E ’S A whole new world in
banking today, and we intend to
be leaders in it!”
Those words would be predictable,
coming from financial leaders in the
nation’s money centers, but attribution
to G. Thomas Andes, executive vice
president, First National, Belleville, 111.,
might surprise some bankers through­
out the country.
Why?
First, First National is a relatively
small bank of about $160,000,000 in
assets. Second, the Belleville bank is
located in a solidly conservative midwestern town of 44,000 where one
might expect a reluctance to adjust to
innovations in banking philosophy and
services.
But officers of Belleville’s First Na­
tional don’t thrive on the aged maxim
that “what worked yesterday is good
enough for today.”
Instead, First National has emerged
as a leader in modern banking prac­
tices, being the first commercial bank
in the nation to process customer trans­
actions with the International Business
Machines 3614 consumer transaction
facility, a component of the IBM 3600
finance communication system.
In August, 1975, First National in­
stalled three IBM 3614 self-service
terminals at its banking sites—the main
bank in downtown Belleville, a drivein facility several blocks from the main
bank and a branch office at nearby
Scott Air Force Base.

Three employees of First Nat'l of Belleville's da­
ta processing dept, operate IBM 3270 informa­
tion display terminals. From left, women are
Vicki Westerfield, Sunae Holtgrave and Virginia
Kaemmerer.

18

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

Eugene A. Busekrus of First Nat'l of Belleville's
data processing dept, operates IBM 3704 com­
munications controller.

Using their “Magna Carta” magnetic
stripe identification cards at any of the
three automated teller machines, cus­
tomers may make cash withdrawals
from their checking or savings accounts,
as well as a variety of other transactions.
“We went into the automated bank­
ing facility system for several reasons,”
Mr. Andes says. “Basically, we have
the philosophy that we are a retail bank
and that we cater to the consumer pub­
lic. We have a large base of 36,000
customers.”
Emphasizing services, Mr. Andes ex­
plains, “W e’re interested in anything to
improve our offerings to the customer.
W e feel they are the new world in
banking. Our background in data
processing really has prepared us to
provide them the new services at a
rapid pace.”
Data processing at First National in­
cludes a complete IBM customer in­
formation file system programmed on
the bank’s IBM System/370 Model 135
computer. The IBM 3600 finance com­
munication system at the bank features
the three IBM 3614s, an IBM 3601 fi­
nance communication controller, an
IBM 3604 keyboard display terminal
and one IBM 3610 document printer.
Mr. Andes and other First National
officers studied the ATM system care­
fully. Mr. Andes says, “Though we
knew we wanted to go with the auto­
mated teller machine, we also knew
we did not want to go with just a cash­
dispensing machine. It would have been
just an advertising and marketing gim­
mick. With just a cash-dispensing sys­

tem, a bank serves only an elite 20% of
its customer base. That did not meet
our criteria. We wanted to serve all
our customers, and that meant the au­
tomated teller machine had to have the
means to be on-line to all the informa­
tion they might need to do their bank­
ing.”
The move into electronic funds trans­
fer systems (E F T S ) is a vital move for
any bank— and it can be expensive.
Vice President Andes states, “A tre­
mendous number of bankers are not
aware of changes, such as the electron­
ic funds transfer system, taking place,
in the business; others have not ad­
mitted these changes are coming. But
many of us say the changes are here
now and we want to exploit them.”
Mr. Andes continues, “Take some
owner of a comfortable $20-million
bank in central Illinois where every­
thing is going smoothly. If I come along
and start talking about E F T S, the nat­
ural response deals with cost justifi­
cation. Well, you’re barking up the
wrong tree when you try to cost justify
the inevitable. We bankers have never
tried to cost justify drive-in windows.
We put them up because they obvious­
ly were needed, and the cost justifi­
cation came through increased busi­
ness.”
Another banking concept undergoing
great change across the nation has to
do with customer service. In the past,
personal contact was of extreme im­
portance; today, the focus is shifting to
“convenience.”
“Customers don’t fight traffic every
Friday or Saturday night because they
like us,” explains Mr. Andes. “They
have a need. They want to cash a check
or make a deposit. Banking is no big
thing to the guy on the street who has
a job.”
“E F T S means convenience,” Mr.
Andes says. “W e’re giving our customer
24-hour service with the ATM. Last
Thanksgiving day (and the preceding
night), we had 751 ATM transactions.
That is meaningful convenience.”
First National officers offer many ser­
vices through their automated teller
machines, including customer deposits,
transfer of funds between accounts and
accepting payments with either a check
or cash or from an account. Such ser­
vices give First National the honor of
being the first bank in southern Illinois
to offer such services.
Being only 10 miles from St. Louis
places First National in competition
with Gateway banks. Most Belleville

MID-CONTINENT BA N K ER for Jan u ary , 1 9 7 7


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

residents work in St. Louis. Recogniz­
ing this competitive problem, the Belle­
ville bank decided in 1965 to enter the
customer information world with the
purchase of a computer.
Prior to 1974, First National pro­
cessed for itself and two other banks.
Now, the bank does data processing
work for nine banks. Three of these
banks previously dealt with larger St.
Louis banks. “Bank sharing helps re­
duce cost factors,” says Mr. Andes. “If
we can share our terminals, we increase
revenues. And the name of the game is
returning profits to our shareholders.”
The IBM System 370 Model 135
computer has been a big help to First
National’s Scott Air Force Base facility.
“At our Air Base office,” Mr. Andes
notes, “A military person’s pay check
may be mailed directly to the bank for
deposit. Prior to this service, which we
couldn’t do without our computer, we
had to get everyone in the bank to help
deposit the 5,600 military checks. There
were many errors. Now with the com­
puter, instead of bundles of checks, we
get computer tapes. The computer au­
tomatically credits the account and
types the deposit slip. Then we mail
it to the customer. Few, if any, errors
occur.”
The bank’s data processing manager,
Melvin F . Week, reemphasizes taking
banking services to the customer.
“If you’re providing the kinds of ser­
vices your customer deserves,” he says,
“you have no fear of losing that cus­
tomer. I don’t believe people who have
been banking at one institution want to
change that rapidly, if they are getting
the type of service they ought to be
getting. W e thrive on competition and
we’re ready for the large banks across
the river in St. Louis if they decide to
install automatic teller machines.”
Mr. Week feels First National is a

genuine leader in E F T S , saying, “Our
last two banks signed up for processing
with us because of our leading role in
E F T S. One already has an IBM 3614
installed and has issued our Magna
Carta card.”
Any great change in banking services
necessitates a strong marketing plan
and Wayne Schlosser, director of mar­
keting for the bank, says, “I knew our
greatest challenge would be getting
people to accept the new service. Other
bankers told me that customer educa­
tion was a primary concern, and I knew
that our customer base here would be
prone not to accept something new.
They are very hesitant to accept inno­
vative things— except for Scott Air
Force Base, where they were very
eager.”
Mr. Schlosser feels that having peo­
ple demonstrate the system at the
bank’s three facilities was extremely
important.
“W e worked with each individual
customer who was interested in seeing
how the machine worked,” he says.
“The demonstrators were trained and
chosen because they had outgoing per­
sonalities and were friendly.”
“Our printed instructional materials
were kept very simple,” Mr. Schlosser
adds. “W e had one instruction per page
with photographic illustrations. When
we add new ATM services, we go back
and follow the same methods.”
Mr. Schlosser expects 60% to 70% of
the bank’s customers to use the ATMs
eventually.
In summarizing the future in bank­
ing, Mr. Schlosser says, “Our business
will always need a friendly, personal
attitude in dealing with our customers,
but the friendly banker of tomorrow
must provide other services than just
dispensing money or receiving deposits
across the counter.”
And Belleville’s First National seems
to be well into that future. * *
EDITOR’S NOTE: Banks that want to
set up programs similar to the one de­
scribed in the accompanying article can
save themselves trouble by taking advan­
tage of First of Belleville’s offer of a com­
plete software package and marketing pro­
gram. The latter is available for a fe e by
contacting G. Thomas Andes, executive
vice president of the bank, located at 19
Public Square, Belleville, IL 62222.

Ambrosiana:
First Nat'l of Belleville's IBM 3614 consumer
transaction facility—"Magna Carta"—enables
customers, by using special magnetic-stripe
identification card, to deposit to or withdraw
from their checking and savings accounts,
check balances in those accounts, transfer funds
between accounts and make payments. Cus­
tomers may withdraw up to several hundred
dollars from their accounts. Terminal is linked
to IBM System/370 Model 135.

20

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

Holiday A rt Exhibition
Features Rare Treasures
Sears Bank, Chicago, held a holidayseason exhibition of 102 art treasures
usually seen only by select scholars.
The fourth in a series of major exhi­
bitions at the bank, the selection was

comprised of medieval and renaissance
art from the University of Notre
Dame’s Ambrosiana Collection.
Included were works by da Vinci,
Dürer and Michelangelo; illuminated
manuscripts and art from the Middle
Ages also appeared in the showing.
The collection was obtained from the
Ambrosiana Library— said to be the
first public library of its time—which
was created in 1609 from the collection
of its founder, Cardinal Federico Borromeo, archbishop of Milan.
The works in the Sears Bank show­
ing were microfilmed from books, and,
because of that, their colors and con­
trasts haven’t faded from exposure to
light. The exhibition was open to the
public on weekdays during banking
hours.

Bank Tax M anagement Program
Offered by Citibank
N EW YORK—A program offering
banks a broad range of services in the
management of the bank tax function
is described in a recently issued bro­
chure by Citibank. Thrust of the pro­
gram is determining how a specific bank
administers taxes within the institution
and the impact proper tax planning can
have on profits.
The program is managed by Citibank
tax authorities who review financial
statements, prior tax returns, annual re­
ports, 10-Ks, etc. A survey is made to
determine the areas of greatest financial
impact on a bank’s current tax position
and to suggest what procedures should
be modified to assure more adequate
control.
Clients of the program are usually
banks with $200 million or more in
assets.

Arthur Norris Dies
ST. LOUIS— Arthur C. Norris, 68,
contributing editor, M id - C o n t in e n t
B a n k e r , died of a heart attack
Thanksgiving Day, November 25.
Mr. Norris, on MCB’s staff about
eight years, wrote articles for the
magazine and wrote or edited sev­
eral books, including “How to Write
Bank Publicity and Get It Pub­
lished,” “How to Plan, Organize and
Conduct Bank Anniversaries, Formal
Openings, Open Houses” and “How
to Plan, Organize, Conduct an In­
centive Campaign.”
During Mr. Norris’ long jour­
nalistic career, he worked for various
newspapers, including the Chicago
Tribune and the St. Louis Post-Dis­

patch.

MID-CONTINENT BA N K ER fo r Jan u ary , 1 9 7 7

W e keep checks
from feeling lost
ret n rued,or
rejected.
Continental Bank’s check processing
exception rate is consistently lower than
Chicago and national bank averages.
Our people never stop working to
minimize annoying rejects, returns, and
lost items. And they really do a job.
Just take lost items for example.
Continental’s lost item rate per 100,000
checks processed is only 13.. .while the
national average is 29 *
And this means our correspondents
save money by spending a lot less time
inquiring about problems.
Join the Continental Correspondents
who enjoy the advantages of our check
processing service. Call John Tingleff
at (312) 828-2191 to find out why it’s the
best in the business.
^National figure is taken with permission from the 1975 Bank Administration Institute Survey
of the Check Collection System. Continental Bank figure is as submitted to the Survey.

CONTINENTAL BANK

CONTINENTAL ILLINOIS CORPORATION

MID-CONTINENT BA N K ER fo r Jan u ary , 1 9 7 7


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

2i

New Orleans Site:

Football Pro Judges Dolls

Bank Marketing School
To Hold Session in April
The Graduate School of Bank Market­
ing will conduct its first session April
3-8 at the International Trade Mart in
New Orleans. Director of the new
school is Dr. Donald E. Vinson, associ­
ate professor of marketing, University
of Southern California.
Enrollment in the school is limited
and is open to employees of retail
banking institutions. The curriculum
consists of two sessions, held a year
apart. Between sessions, each banker
will work on a marketing plan for his
or her bank.
The faculty will come from uni­
versities, business corporations, adver­
tising agencies and commercial banks.
Bankers on the faculty include Peter G.
Vajta, vice president and manager,
marketing department, Crocker Na­
tional, and John J. Nachtrieb, vice
president in charge of marketing for the
California division, Bank of America.
Both banks are headquartered in San
Francisco.
Paul Steen, vice president, Bank of
New Orleans, and a director of Bank
Marketing Association, serves as an ad­
visory director of the school.
Information on the school can be ob­
tained by writing to Box 17390, Baton
Rouge, LA 70893.

Seeing Double in Ft. Wayne

1 mm -m i mm -j « n il

Peoples Trust Bank, Fort Wayne, Ind.—with the
help of paint and a brush—turned an unin­
spiring side w all of its building into an exact
duplicate of the front exterior. The clock is
there, as are the bank's columns, a cat in one
window and a bald-headed man watering a
plant in another. According to Wallace J. Fosnight, a.v.p., the "doodling" project has cre­
ated a lot of favorable comment.

22

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

Bob Rowe, defense tackle, St. Louis Football
Cardinals, w as judge at 27th annual doll
dressing contest at Boatmen's National, St.
Louis, last month. Dolls were purchased by
bank and given to employees, who provided
clothes. After being displayed in bank's lobby,
dolls were donated to needy children as
Christmas gifts.

Service Still Counts:

TV A ds Improve Image
O f Banking, Report Says

and awareness of ABA advertising. The
first interviews resulted in 36% of the
respondents favoring more government
regulation of banks, but by May that
figure had decreased to 27%. A Com­
municus spokesman attributes the de­
crease almost totally to the ABA ad­
vertising, since the decrease was 19%
among those aware of the advertising
and only 2% among others.
In the August survey, 66% were
found to favor continued private own­
ership of banks, a figure that decreased
only 2% by the time of the second sur­
vey. However, the Communicus spokes­
man says, a breakdown showed a range
from a 5% decline among those una­
ware of ABA advertising to an 8% in­
crease among those aware of two or
more commercials.
In the August survey, 62% agreed
that banks “help us get many material
things we would not have otherwise,”
and in May, the percentage had risen
to 65. The advertising offset a slight
decline, the research firm spokesman
says, because in this category there was
a 3% decrease among those unaware of
ABA advertising, an increase of 9%
among those aware of one commercial
and an increase of 5% among those
aware of two or more commercials.

For Newcomers:

Television advertising by the Amer­
ican Bankers Association has improved
public attitudes toward banks, accord­
ing to a report by Communicus, Inc.,
Los Angeles, a firm commissioned by
the ABA Communications Council.
According to the study, the TV ads
produced changes in a number of pub­
lic attitudes during the nine-month
period ending last May: improved im­
age of banks, increased support for
private ownership of banks and in­
creased opposition to more government
regulation of banks. In addition, an
ABA spokesman says, the campaign
offset negative changes that would have
occurred without advertising.
While the advertising campaign was
“factual” and “low key,” the spokes­
man adds, the ABA advertising is “only
an adjunct to the grassroots perform­
ance of America’s bankers” and that
“banking’s good public image results
primarily from day-to-day service
rendered by thousands of individual
bankers.”
Communicus interviewed hundreds
of adults in 15 cities throughout the
nation in August, 1975, and again last
May, correlating their attitude changes

Bank Builds Business
With ’Irresistible Boxes’
Jefferson Bank, Peoria, 111., has been
employing an “irresistible box” as the
focal point of its campaign to attract
new residents and businesses as cus­
tomers. The brightly colored gift boxes,
which are sealed in a transparent plas­
tic “skin,” are said by a bank spokes-

"Newcomer Box" of Jefferson Bank, Peoria,
III., is brightly colored box containing guides
to entertainment, living costs, history and other
features of Peoria. Used as gifts to new resi­
dents, business customers, the boxes have
proved to be a successful promotional item
and low-cost means of introducing bank to
newcomers.

MID-CONTINENT BA N K ER for Jan u ary , 1 9 7 7

man to be “virtually impossible not to
open.”
The boxes contain a map and street
guide of Peoria, an insiders’ guide to
Peoria (featuring information on arts,
dining and a number of services avail­
able in the town) and printed materials
delineating costs of living in Peoria,
the town’s history and data on the local
schools.
A similar “newcomer box” was de­
signed for new business banking and
trust customers. Besides the above ma­
terials, these boxes contain small pre­
miums such as tape measures or money
clips.
Has the program met with success?
Yes, says the Jefferson Bank spokes­
man. Peoria is a town with 12 banks
and seven S&Ls, and in the first four
months of the “Newcomers” program,
more than $1 million in mortgage ap­
plications was received by Jefferson
Bank. The community’s business leader­
ship pledged its support of the concept
because of its value as a public service,
and in the program’s first week, a local
medical center requested 23 of the
boxes for physicians who were about to
move to Peoria. By the end of the
campaign’s third week, the boxes had
been shipped to points throughout the
U. S. and one had been airmailed to
Caracas, Venezuela.
The bank spokesman says the in­
stitution’s visibility in the business mar­
ket has been raised measurably, at a
per-head cost of about $3.50. Jefferson
Bank uses the boxes with success for
“cold canvass” calls, allowing new-business personnel to concentrate on fol­
low-ups.
“Besides being a viable form of pro­
motion for any of our bank services,”
the Jefferson Bank spokesman adds,
“the newcomer boxes, whose cover de­
sign is an ‘amplification’ of our logo
and service mark, is attractive enough
just to hang on a wall.” As a matter of
fact, one of the boxes was displayed
last June at the International Design
Conference in Aspen, Colo.!

Club Project:

Bill Cone (I.), pres., NBC, Austin, Tex., pre­
sents $600 check to Steve Bessner, pres., Ander­
son High School Distributive Education Club, as
payment for delivery of package account
brochures to homes in bank's trade area.
Faculty sponsor of club (r.) and other dub
members register approval.

to homes in the bank’s trade area at a
cost considerably less than postage
rates.
From the first day of distribution, the
bank received response. Some were in­
quiries and some were new accounts.
During the first month following the
promotion, 30% of all new accounts
opened were NBCAdvantage accounts.
During the second month after distri­
bution of the brochures, 67% of the new
accounts were NBCAdvantage accounts.
After the bank defined its trade terri­
tory, club members organized and dis­
tributed the brochures. Each brochure
was contained in a plastic sleeve that
could be hooked over a doorknob.
While no effort was made to establish
personal contact with residents, club
members were prepared to answer
questions about the brochures and did
so on a few occasions.

Wooden Nickels, Anyone?

Late-1800s Festivities
Mark Branch Opening
What do you do to call attention
to the opening of a new branch in a
country store setting in a historic
neighborhood? Hold a country fair in
a big blue-and-white striped tent!
But that’s not enough, according to
officials at Liberty National, Louisville,
the bank that recently opened its 37th
branch, this one in nearby Anchorage.
A jug band provided Bluegrass music

High Schoolers Make $
Delivering Bank Ads
National Bank of Commerce, Austin,
Tex., came up with a unique idea that
enabled it to conduct a community re­
lations program and promote bank ser­
vices at the same time.
The bank utilized the Anderson High
School Distributive Education Club to
deliver brochures touting the bank’s
NBCAdvantage package services plan.
Club members delivered the brochures

More Profits:

Value of Christmas Clubs
Is Indicated by Survey
An increased marketing effort by a
bank to generate Christmas club mem­
berships is likely to result in increases
in other account relationships and
greater profitability. Those were the
findings of Christmas Club a Corp.,
Easton, Pa., in a nationwide study.
Conducted by Unidex Corp., Bloom­
ington, Ind., and using a sampling of
2,051 adults in 34 scientifically selected
locations across the country, the report
showed that members of Christmas
clubs are significantly more profitable
to their financial institutions than are
nonmembers.
According to the survey findings,
members of Christmas clubs are more
likely to avail themselves of all other
major banking services, passbook sav­
ings accounts, CDs, overdraft checking,
installment loans and credit cards in
particular.
The study also showed that slightly
more than 75% of Christmas club mem­
bers have used their primary institu­
tion more than six years, compared to
only 61% of those not belonging to
such clubs.

Exterior of Liberty National of Louisville's
Anchorage Branch recreates appearance of old
country store.

MID-CONTINENT BA N K ER fo r Jan u ary , 1 9 7 7


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

and those attending the Saturday after­
noon fair could watch puppet shows, a
checkers tournament, take part in a
ragtime piano sing-along, drink hot
cider and eat roasted peanuts. For
souvenirs, they could scoop up wooden
nickels!
Anyone opening a new checking or
savings account at the branch with
$100 or more was the recipient of a
hardback pictorial history of Anchorage
architecture published by the bank as
a community service. Customers adding
a like amount to an existing account
were also eligible for copies of the
limited-edition book.
The branch occupies about 110 square
feet in the Country Store in Anchorage.
Decor is late 1800, and the building’s
exterior is finished in rough-sawn red
oak, set in a chevron pattern. A handwrought iron grille, with an arched
teller’s window typical of the last cen­
tury, circles the top portion of the in­
terior installation. An antique safe with
decorative decal ornamentation is among
the special equipment. It is a hand-medown from one of Liberty’s other
branches and hadn’t seen service for a
number of years.

23

EFTS

(Electronic Funds Transfer Systems)

Bank Invites ATM Customers
To Evening at Movies
L O U ISV ILLE—Liberty National has
invited all customers of its “Money
Machine” ATMs to spend an evening
at the movies.
“Movie Money” coupons were of­
fered to any customer using one of 23
Docutel machines that the bank has in
20 area locations. The coupons were
good for free admittance to a partici­
pating theater when the bearer was
accompanied by an adult who paid the
full admission price.

issues in the consumer protection area
—convenience, pricing of services, sys­
tem security and privacy.
While competition is generally the
best assurance of fair pricing, the paper
notes that E F T may evolve in such a
way that monopoly or arbitrary pricing
may result; a development that would
constitute a major regulatory issue for
the states.
Copies are available at $5 each from
Glenn L. Allen Jr., director of super­
visory procedures, Conference of State
Bank Supervisors, 1015 18th Street,
N.W., Washington, DC 20036.

‘William Teller1 Introduces
ATM Banking to Birmingham

A young Clark Gable w as one of several
movie heroes featured on "Movie Money"
coupons of Liberty Nat'l, Louisville. Coupons
were part of promotion by bank to increase
customer use of "Money Machine" ATMs and
to attract new banking customers. "Movie
Money," which were free passes to participat­
ing theaters, were free to anyone using one
of ATMs during promotion.

“Movie Money” w as p ro m o te d
through 30-second TV and radio spots,
while newspaper ads in two Louisville
dailies were scheduled periodically
throughout the campaign. Supplement­
ing those were outdoor billboards and
statement stuffers.
The promotion was part of Liberty
National’s “Liberty helps you do more
with money” campaign, a long-term
promotion whose purpose is to stim­
ulate use of the ATMs by existing cus­
tomers and to attract new banking cus­
tomers.

A comprehensive marketing program
was conducted in Birmingham, Ala.,
recently to acquaint residents with Wil­
liam Teller, a happy, red-haired car­
icature of a man representing the newly
installed ATMs of First National.
The bank installed 12 ATMs at
branch locations early in November.
The units are activated by plastic debit
cards and customers can use them
around the clock.
Services that can be performed on
the ATMs include cash withdrawals
from checking and passbook savings,
deposits, funds transfer, account bal­
ance verification and installment loan
payments, including Christmas club and
Master Charge.
Most of the bank’s checking account
customers received debit cards prior to

EFT Public Policy Issues
Discussed in CSBS Paper
WASHINGTON, D. C.—A 38-page
white paper entitled “E F T and State
Regulation: Issues and Alternatives,”
has been released by the Conference of
State Bank Supervisors.
Prepared for CSBS by Golembe As­
sociates, the paper seeks to identify
public-policy issues related to E FT s
that should be of concern to state reg­
ulators. It also suggests regulatory al­
ternatives.
It identifies four E F T public-policy

24

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

the opening of the ATMs. Each card­
holder was asked to select a four-digit
PIN number to be used to activate the
units. Soon-to-be issued Master Charge
cards will be compatible with the units
and will be used for cash advances.
The bank utilized TV, radio, bill­
boards, newspapers and magazines to
promote the new service. To stimulate
initial use of the machines, the bank
issued to customers coupons redeem­
able for free hamburgers at a fast-food
chain. Bank personnel were stationed
at each machine during the first month
of operation to aid customers unfa­
miliar with ATM operation.
The ATM units were made by IBM
and they permit customers withdrawing
cash to designate the denominations of
the bills to be dispensed.

S W A C H A Names Director,
Consolidates Two Offices
A s Operations Phase Nears
DALLAS— Bud Bowlin has been ap­
pointed executive director of the SouthWestern Automated Clearing House
Association. The Houston and Dallas
offices of the association were recently
consolidated into one office, located
here.
Mr. Bowlin’s appointment will free
current co-executive directors, Fred
Redeker and Charles Metz, from the
duties of directing the association. Mr.
Redeker will continue as executive di­
rector of the Houston CHA and Mr.
Metz will pursue his interest in cash,
management services in the Dallas
banking area.
Prior to his appointment, Mr. Bowlin
served as director of sales for Datotek,
Inc., a Dallas-based manufacturer of
communications security equipment.
The consolidation of SWACHA’s
two offices was in keeping with the as­
sociation’s plans to change from an or­
ganizational mode to an operational
mode aimed at:
• Increasing the volume of ACH
transactions.
• Expanding the membership with­
in the 11th Federal Reserve district.
• Developing an understanding of
SWACHA services on the part of mem­
ber banks, thereby enabling them to
market ACH services effectively.
• Furthering public acceptance of
ACH activities and promoting ACH
services.

j n m r m s r naoomal bank o r oswvwncham

Print ad introduced William Teller ATM service
of First Nat'l, Birmingham, Ala., to public.

MID-CONTINENT BA N K ER fo r Jan u ary , 1 9 7 7

WWzMi

■SSi

mm
mSm

You make a good impression on new customers and save valuable time
when you open the account quickly and efficiently. Harland helps in many v,Tays.
jbrland offers a wide variety of beautiful and functional check styles to fit any need.
§f These are exhibited in an exciting line of sales aids—quick openers—so your
I customers can quickly select a style that will make their checking accoun|
most enjoyable to use.
il j
V An easy-to-use order system gets the paperwork out of the wray promg^gg^ ^ jir
^¡gmd?:fast turn around time (usually 36 hours or less in the plant) assiuafe^gpf j
'¡W
your customers of checks when they need them.
¿ V . 4 .; If you like the idea of quick openings—and happy customers
:
—talk to your Harland Representative.
js r


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

"As a veteran in mortgage finance, it is clear to me that
1977 is shaping up as a year in which the secondary market
will be vital to success and profitability of mortgage
lenders."
¿V <
—Charles Senmng
Vice President, National Accounts
and Secondary Market, MGIC


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

NORTH
CENTRAL
DIVISION

WESTERN
DIVISION

MILWAUKEE
Bill Melchior
Acting Secondary
Market Manager1

SOUTH
CENTRAL

Art Cavana
Secondary
Market Ma

ATLANTA

I

Jeff Taylor
Secondary
Market Manager

HOUSTON

"We've more than doubled
our secondary market staff
to give you the best in local,
personalized service/'

liSPSilflPKfëBÈÊÈÊËËÊÈÈÈÈÈËÊÊÈÊÊÊÊÊË

Now you can tie directly into the largest conventional secondary
market faster and more easily than ever. All you need do is call
your local MGIC Division office.

mm

North, East, South, or West, each Division office has its own
Secondary Market Manager and staff. Their prime responsibility
is to keep in touch with the entire country via daily communica­
tion with our expanded national staff of experts in Milwaukee.
This means that in a matterof minutes one local phone call can
set MGIC's national team in motion to provide you with the
largest selection of offerings, rates, and buyers/sellers—from the
nation's largest network. (Forward commitments are
our specialty.)

3SÈ

'n o r t h ^
EAST
"DIVISION!

Bob

Cundaker
Secondary
Market Manager
I P H ILA D E L P H IA ,

¡118

SOUTHEAST
DIVISION
■r ' '
:
■ W H i
M Ê Ê sB m m

With liquidity high, and local lending rates dropping, MGIC
recognizes the exceptional importance of the secondary market
this year. In fact, we are calling it "the year of the secondary
market"—going all out to help you in every way. No deal is too
big and no deal is too small. Whether it's $100,000 or
$100 million, MGIC is committed to provide you with the fastest,
most productive, most personalized, and now the most
localized service in the industry.
So no matter if you're an old hand at secondary market or
contemplating your first deal—there's more reason than ever to
call your local MGIC Division Office now. You'll find there is
no substitute for our service or for our experience.

MGIC

Because experience pays.
•

.

W^ÈIËSÊÊÊÊËg

Mortgage Guaranty Insurance Corporation, a Subsidiary of MGIC Investment Corp.. MGIC Plaza. Milwaukee. WI 53201

-


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

KEY M G IC H O M E O FFIC E
S EC O N D A R Y M ARKET
SPECIALISTS
(L to R) Bill C a rp en ter, Tom
LaM alfa, Bruce G ru bb a, Bob
Tenges. Th ey are In d aily
touch w ith y o u r local
secondary m arket staff in each
M G IC D ivisio n O ffic e .

NEWS ROUNDUP
News From Around the Nation

Keogh Account Terms Improved
The Fed and the FD IC have issued amendments to
regulations to improve the terms under which banks may
offer Keogh plan retirement accounts.
The amendments extend to Keogh plan accounts the
conditions established a year ago for IRAs.
Under the amended regulations, member banks may
pay all, or a part, of a Keogh plan time deposit prior to
its maturity, without the usual penalty for early with­
drawal from a time deposit, when the depositor reaches
the age of 59/2 or becomes disabled.
Also, in the case of Keogh plan time deposits, it is no
longer necessary to have on deposit a minimum of $1,000
in order to earn the 7/1% interest rate available for fouryear time deposits, or the 7/2% available for six-year de­
posits.
According to the Fed, the first amendment allows
avoidance of the loss of interest usually required when
funds are withdrawn before a time deposit matures. As a
result of the amendment, banks may distribute the full
proceeds of a Keogh account in a single payment or in a
series of annuity-like payments, without penalty, when
the distribution is made in accordance with the Keogh
plan agreement between the bank and the depositor.
The second amendment permits payment of maximum
interest on amounts smaller than $1,000 in recognition of
the fact that some depositors may not have that much
money with which to start an account.

Reg B Revision Proposals Hit
Revised proposals by the Fed for changes in its Regu­
lation B—intended to implement recent amendments to
the Equal Credit Opportunity Act—were criticized by
the ABA on the basis they may not help achieve the goal
of equal credit opportunity.
A key problem, according to the ABA, was congression­
al vagueness in the language of the amendments. The
ABA advised the Fed to ask Congress publicly for clari­
fication of its intent.
Three major questions about the proposals were raised
that bankers believe will affect the effectiveness of the reg­
ulation:
• Banks should not be required to monitor equal
housing credit by making and retaining notations as to ap­
plicants’ racial and other characteristics. Rather, the Fed
should evaluate the experiences of the FD IC and Comp­
troller in their pilot fair housing program before imple­
menting the proposed information collection system. If
such data must be collected, the ABA said, it should be
done on a sampling basis by the appropriate enforcement
agency.
• Language in the proposed regulation discussing an
effects test of alleged discrimination should be eliminated,
the ABA said. It added that, “since the courts will ulti­

28

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

mately have to decide whether an effects test is appro­
priate . . . we believe that unless the Board is prepared
to adopt very specific language . . . all discussion of ef­
fect tests should be deleted.” The alternative would be un­
needed litigation.
• Business and agricultural credit should be exempted
from the procedural and notice requirements of the pro­
posed regulation, though not from the prohibitions in the
law, because business and farm credit decisions are more
complicated than consumer credit-granting decisions.
In business and farm credit, the ABA said, “the terms
and conditions of a loan proposal (may) change many
times with the objective of the bank being to make the
loan if it is justified.”

Contribution Amendment Proposed
The acting Comptroller of the Currency has proposed
that the ruling limiting charitable contributions of na­
tional banks be revised so that the amount of such con­
tributions will be related to a bank’s income before taxes,
rather than to taxable income, as under the present ruling.
Specifically, the amount of charitable contributions in
any calendar half-year could not exceed 5% of the sum of
income before income taxes and securities gains or losses
and gross securities gains or losses registered during the
preceding half-year.
The amendment was proposed because the acting
Comptroller thinks a bank with substantial income but
with little or no taxable income should not be barred
from making charitable contributions. A change to a dif­
ferent standard based on income before taxes would allow
national banks with low taxable incomes to continue
making charitable contributions and would simplify the
process of computing the amount a bank could give to
charity.

S B A M aking A g Industry Loans
The Small Business Administration is making loans to
agriculture-oriented concerns because of a recent amend­
ment to the Small Business Act that enables the SBA to
assist small businesses engaged in farming and related
activities.
The permitting legislation does not create any new SBA
loan programs nor does it diminish the responsibility of
the FmHA to meet the financial and other needs of farm­
ers.
Loans of up to $350,000 and, in some cases, $500,000,
will be available. To be eligible, annual gross sales cannot
exceed $275,000. SBA’s lending authority will make loans
available to sole proprietors, partnerships and corporations.
Farmers who qualify can obtain loans to buy land,
buildings, machinery, equipment and, in some cases, pro­
vide working capital.
MID-CONTINENT BA N K ER fo r Jan u ary , 1 9 7 7

Our new address is simple to remember...

"THE TALLEST
BUILDING IN
OKLAHOMA"

Visit us on your next trip to Tulsa
We want you to see what we be­
lieve to be the finest banking
facility in the great Southwest.
A banking fa cility d esig n ed
and constructed to make bank­
ing easier for our custom ers,
o u r e m p l o y e e s , and our
friends like you.
Bank of Oklahoma — now in
our new home — the Bank of
Oklahoma Tower. Truly a land­
mark in banking.

BANK o r
OKLAHOMA
Bank of Oklahoma Tower
P.O. Box 2300
Tulsa, Oklahoma 74192

New: (918) 588-6000

MID-CONTINENT BA N K ER fo r Jan u ary , 1 9 7 7


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

29

Agricultural News

Ice Sport:

Agricultural Land Investment Fund

Uptown Bank, Chicago, has “scored
a goal” with many area residents
through its sponsorship of ice-hockey
teams comprised of local youngsters.
For the past few years, the institu­
tion has sponsored a Rainbo Arena
team, whose members range in age
from 11 to 14 years, by helping defray
the cost of the team members’ par­
ticipation. “Interest in hockey,” a bank
spokesman says, “has received tremen­
dous impetus in all communities, since
a primary goal of the American major
leagues is to develop native hockey
players.”
Besides enjoyment of the sport by
participants, the spokesman adds, quite
a few spectators generally are on hand
for the games and are enthusiastic
about the speedy competition.

Proposed by Continental Bank, Chicago
LANS for a pooled agricultural land
investment fund— said to be the first
of its kind in the U. S.—were an­
nounced last month by Continental Il­
linois National and Merrill Lynch,
Pierce, Fenner & Smith, Inc., Chicago.
Continental Bank will serve as trust­
ee and investment adviser for the fund
and Merrill Lynch will act as distribu­
tor, marketing the fund to corporate
employee pension and profit-sharing
plans.
Establishment of the fund is contin­
gent on obtaining certain requested rul­
ings from the IRS, according to Con­
tinental.
The proposed fund is designed to ac­
commodate a maximum total invest­
ment of $50 million.
The bank said the fund’s investments
would be made in geographically di­
versified working farms that produce a
variety of crops. The investments will
be monitored by the ag experts in the

bank’s trust and investment services de­
partment.
“Although the concept of a pooled
agricultural land investment fund is
new, farm management is a field in
which Continental Bank has a record
of experience and expertise,” said
Charles R. Hall, executive vice presi­
dent and head of the bank’s trust de­
partment.
One of the reasons for the increased
interest in U. S. farm land is that it
historically has experienced significant
appreciation in value, according to Mr.
Hall. He noted that a major contribut­
ing factor to this has been rising do­
mestic and international food demand
and the growing prominence of the
U. S. in the world’s ag markets.
The two firms said the investment ve­
hicle should be of particular interest
to employee benefit plans that are seek­
ing to diversify their investment port­
folios. * •

'Dimension 60':

nocent persons can lose their money
through confidence schemes, explained
personal safety and gave home-security
tips. Films on the respective topics
were shown, and a question-and-answer
session followed the talks.
The seminar’s intermission featured
a quartet from the Sweet Adelines sing­
ing organization, and refreshments and
door prizes were given away at the end
of the event.
The HC’s Dimension 60 program
was designed to benefit persons who
are 60 or older with seminars and dis­
counts from participating area mer­
chants. Besides the age qualification, a
Dimension 60 member must have a
savings account or CD at one of the
HC-affiliate banks.

P

Theft, Fraud A re Topics
Examined During Seminar
Three banks in St. Joseph, Mo.—
First National, First Trust and First
Stockyards— and Home Bank of Sa­
vannah, Mo., all members of First Mid­
west Bancorp., Inc., St. Joseph, have
sponsored the second in a series of
seminars for members of their Dimen­
sion 60 club for customers over 60.
“How to Protect Yourself Against
Theft and Fraudulent Schemes” was
the topic of the seminar. Guest speak­
ers were members of local police de­
partments. They discussed ways in­

Bank Sponsors Hockey,
'Scores Goal' in Its Area

Bank Sponsors Exchange Center

This is the specially constructed foreign cur­
rency exchange center provided by Mercantile
Bank, St. Louis, for the International Junior
Chamber of Commerce convention, which w as
held in St. Louis November 6-12. The center,
which w as located at the convention site,
provided foreign currency exchange services
to several thousand foreign delegates to the
Jaycees Congress. Accepted by the exchange
center w as currency from many European,
Central and South American, Asian and Afri­
can nations. In addition, the center cashed
travelers checks.

FARMERS GRAIN & LIVESTO CK
HEDGING CORP.
LOOKING FOR IM M EDIATE A C C U R A T E INFORMATION
TO D EAL WITH TODA Y ’S
WILDLY FLUCTUATIN G GRAIN &
LIV ESTO C K M A R K E T ?
OUR ONLY BUSINESS
W R IT E O R C A L L

FG L» 1200 35th St.
West Des Moines. Iowa 50265
515 223-2200

30

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

IS ADVICE
Id

MID-CONTINENT BA N K ER fo r Jan u ary , 1 9 7 7

F o r the 10th Federal Reserve District, the global
banking community begins in Kansas City, at Commerce.
With a network of 450 international correspon­
dents, Commerce offers the largest and best equipped
International Department in the area.
This means that Commerce can perform any inter­
national banking service you may need, right here from
the geographical heart of America.
Our full-time foreign exchange trading staff will
handle exchange of coins, currency, drafts, transfers and
foreign exchange travelers checks in any amount.
We can write letters of credit for your import cus­
tomers, and handle documentation on export letters of
credit. Our foreign cash letter service can provide imme­
diate credit on foreign items.
International Banking. It’s not foreign to us. Call
your correspondent banker or the International Depart­
ment of Commerce Bank of Kansas City.

¡1 Commerce Bank
£% •W T -

A

N4

of Kansas City
9th & M ain
234-2000

MID-CONTINENT BA N K ER fo r Jan u ary , 1 9 7 7


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

10th & W alnut

M E M B E R F D IC

12th & Charlotte

31


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

O il Gas Price Increases
Benefit Oklahoma Economy;
Inflation Remains Problem
By EUGENE SWEARINGEN
Chairm an & CEO
Bank of Oklahoma, Tulsa

ULSA and eastern Oklahoma never
felt the recession like the remainder
of the United States. Energy is rela­
tively abundant and relatively low
priced. Navigation of the Arkansas Riv­
er from Tulsa to New Orleans is hav­
ing a desirable impact on transporta­
tion rates and quality of transportation.
Recreational facilities are readily avail­
able in eastern Oklahoma, and more
people have leisure time. Thus, 1977
will be launched on a modest decline
of business activity in 1976.
Bank earnings for our area would
have been up some 10%-15% over
1975 if it had not been for loan losses.
Actual results that will be reported for
1976 for banks in our area will be
widely different depending on their
loan-loss experiences. Some banks will
report zero earnings or even losses, but
most banks will report earnings for
1976 of approximately what they were
in 1975. Most of our banks feel that
the larger loan losses are behind them,
but the earnings picture for 1977 is
going to depend on the improvement
we experience in such areas as housing
and agriculture, particularly cattle
feeding. Assuming that the charge to
operating expenses for loan losses de­
creases in 1977, most of our banks will
report record earnings.
Retail sales for the first nine months
of 1976 were $851,000,000 as com­
pared to $728,000,000 for 1975. Mer­
chants are experiencing a strong Christ­
mas season.
In the Tulsa SMSA, the labor force
expanded by 7,000 persons in the past
year with only 4,100 of them finding
employment. This caused an increase
in the unemployment rate from 6.3%
to 7.2%. Average weekly hours worked
in manufacturing increased slightly in
1976, and average weekly earnings in
manufacturing increased 10%.
Building permits were strong in
1976 compared to 1975. Number of
commercial permits increased 48%, and

T

number of single family permits in­
creased 29%. Total value of all build­
ing permits increased 90%.
Credit is readily available on reason­
able terms. Deposits in banks are up
7% over the previous year.
Considerable money has been flow­
ing into savings and loan associations,
and commercial banks are more willing
to talk about home loans. Mortgage
credit is available, and we anticipate
that the terms will become more de­
sirable in 1977 from the borrower’s
point of view.
Automobile dealers in eastern Okla­
homa reported a record year for 1976
and believe that 1977 will be even bet­
ter.
This economy has benefited tremen­
dously by the increase in oil and gas
prices. If natural gas prices are dereg­
ulated, as is anticipated under Presi­
dent-Elect Jimmy Carter, there will be
greater incentive for drilling in Okla­
homa. At the present time, we have the
largest number of rigs actively drilling
in Oklahoma that we have ever seen,
and next year could be even brighter.
The average businessman in Okla­
homa is optimistic and is willing to
spend money to expand plant and ca­
pacity to meet future needs.
Electronic fund transfers systems are
expanding carefully and slowly. Fed­
eral Judge Allen E. Barrow rendered
what is considered to be the most fav­
orable opinion yet regarding the opera­
tion of E F T S systems.
(As a result of the Bank of Oklahoma
suit, CBCTs were held not to be
branches of state or national banks.
The state of Oklahoma had claimed
CBCTs were branches. In other states
where similar suits have been filed,
CBCTs were held to be branches, and,
thereby, subject to branching provi­
sions of state and federal statutes. Be­
cause the Supreme Court has refused
to review any lower court CBCT rul­
ing, the Bank of Oklahoma case is the

MID-CONTINENT BA N K ER fo r Jan u ary , 1 9 7 7

only one involving a national bank that
has been successful in exempting
CBCTs from federal branching law. It
is significant that this case remains in
full force and effect, as the appeal was
dismissed by stipulation of all parties.
— Editor.)
The major problem now is how to
expand economically. Tulsa banks are
working together to develop a system
that meets the needs of the customer,
but also is efficient from the standpoint
of operating costs. It seems probable
at this time that the system will be
such that any bank could tie into it
rather than having several banks de-

velop proprietory systems.
Our trust department is optimistic
regarding the prospect for upward
movement in stock prices in 1977. We
would not be surprised to see the Dow
Jones Average reach 1,150 to 1,200
during 1977. We believe that the price
earnings ratio on many stocks is near
an historical low, and we anticipate at
least a 10% increase in profits in 1977.
The greatest fear of bankers in our
section of the country is inflation. The
Carter Administration will have to walk
a narrow path to stimulate the econ­
omy, reduce unemployment an d hold
down inflationary pressures. • •

Loan Demand Up 1 0 -1 5 % ,
Interest Rates Variable,
As Houston Continues Boom
By BEN F. LOVE
Chairman
Texas Commerce Bank, Houston

EXAS Commerce is indeed fortu­
nate to operate in the nation’s pre­
mier banking market. Over the last five
years, the state of Texas, and in par­
ticular, the city of Houston, have ex­
perienced extraordinary rates of eco­
nomic growth. And, economic activity
in Texas and Houston during 1977
should continue to outpace that of the
United States.
The primary reason for the inherent
strength of the Texas economy is the
broad-based and buoyant nature of its
four major sectors: manufacturing,
mineral production, construction and
agriculture. The consistency of each
sector’s growth has made Texas less
vulnerable to cyclical swings which
have affected bank profitability else­
where.
The following projections by Texas
Commerce’s Economics Division illus­
trate our expectations for a continuing
dynamic Texas economy during 1977:

T

% Change

1977/1976
Industrial Production ..............................
Value Added by Manufacture ............
Value of Mineral Production .................
Farm Receipts ............................................
Construction Contracts .............................
Personal Income ........................................
Bank Deposits ............................................

7.6%
15.0%
9.0%
10.7%
17.3%
12.0%
10.5%

Nowhere is economic vitality more

evident than in Houston. By attaining
the position of the oil and petrochem­
ical capital of the U. S., Houston con­
tinues to benefit from an influx of
skilled labor and management person­
nel as well as from additions to its in­
dustrial capacity.
The Texas Gulf Coast (from Beau­
mont to Corpus Christi) already has
46% of our nation’s basic petrochem­
ical capacity and announced expansion
plans in 1977 should increase that per­
centage even more.
Industrial production in Houston,
which has far outstripped that of the
U. S. in recent years, is expected to
grow by 8.8% in 1977. While non-durable production led the way in 1976,
durable goods—specifically non-electric
machinery, lumber products and elec­
trical equipment and supplies—will
provide the impetus for growth this
year.
Increasing industrial growth, in con­
junction with a rapidly growing popu­
lation, will require an even greater vol­
ume of construction in 1977. Houston
should once again lead the nation in
residential building starts with the
38,900 new units begun in 1976 possi­
bly being surpassed this year. Building
permits are expected to rise by a whop­
ping 17% in response to the strong de­
mand for both office space and hous­

MID-CONTINENT BA N K ER fo r Jan u ary , 1 9 7 7


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

ing.
Reflecting the area’s growth, nonagricultural employment will increase
by approximately 6% while the unem­
ployment rate should remain substan­
tially below the national average. Addi­
tionally, effective buying income is pro­
jected to rise 11%, possibly exceeding
$17 billion by year-end. Finally, retail
sales are projected to be 14% above the
level of 1976, enabling Houston to re­
main the retail trade center of the
South and Southwest.
Given the preceding economic sce­
narios for 1977, we expect overall loan
demand to register a 10% to 15% in­
crease during 1977.
Consumer lending should experience
substantial growth despite intense com­
petition from non-banking financial in­
stitutions. In the corporate sector, the
liquid position of many businesses com­
bined with the currently attractive non­
bank sources of funds (i.e. commercial
paper, private placements) have damp­
ened loan demand in recent quarters.
However, business credit demand in
our market should be stimulated by the
expected rise in capital expenditures.
Specific industries which should ex­
perience stronger demands for credit
are real estate and construction, pe­
troleum, chemical and oil field services.
Additionally, the growth of Houston
as a major international city is provid­
ing abundant trade and project financ­
ing opportunities in the international
arena.
The science (or art) of predicting
interest rate trends is at best an ex­
tremely difficult task. Nevertheless, we
are currently projecting downward in­
terest rate pressures to prevail through
the first quarter with a slight upward
movement beginning thereafter. As­
suming our projected loan growth and
interest rate trends are correct, we are
cautiously optimistic in regard to our
market’s earnings outlook in 1977.
Congressional action on pending
banking legislation and the develop­
ment of E F T S are two issues which
will continue to affect the banks in the
Mississippi Valley and southwestern
United States. My only suggestion to
our legislators in Washington is to care­
fully study the impact that any regula­
tory change would have on the capital
adequacy of our industry.
For example, the elimination of the
prohibition of paying interest on de­
mand deposits will increase our cost of
funds, thereby causing a drain on cap­
ital. If that drain cannot be offset by
increased service charges or higher in­
terest rates on loans, bank regulatory
authorities will demand an infusion of
capital which could be difficult to ob­
tain from investors. Equitable regula33

tory change is needed which increases
competition without deteriorating the
public’s trust of financial institutions.
In regard to E F T S prospects, many
barriers continue to exist to widespread
usage of EFT-related services. The
most important of these are a lack of

consumer acceptance, the lack of uni­
form legislation and the unresolved
question of profitability. Thus, the de­
velopment of the whole gambit of ser­
vices encompassed in the letters
“E F T S ” will remain slow in our market
during 1977. • •

Loan Dem and Prime to Rise
Deposit Rate to Be Lower
O n Mem phis Economic Scene
By EARL H. TRIPLETT
President
Memphis Bank & Trust

with the post-world
War II period, business, financial
and political leaders wisely began a
“Balance Agriculture With Industry”
program in the multi-state trade area
of which Memphis serves as the geo­
graphic and trade center.
This program attracted many new
industrial plants in the smaller towns
surrounding Memphis and gave Mem­
phis itself a large distribution industry
serving its now-balanced agricultural
and industrial trade area. The economy
of the Memphis trade area, while af­
fected by the 1974-1975 economic
slowdown, did perform at a better level
than did the United States as a whole.
In 1976, there was improvement in
our trade area’s economy in spite of a
drastic reduction in agricultural pro­
duction—off approximately 30% due to
drouth conditions in the area. As agri­
cultural production decreased, im­
proved prices for cotton and soybeans
and increased industrial activity mini­
mized effects of the reduced farm crop
on our trade area’s economy.
The outlook for the Memphis trade
area as a whole for 1977 should con­
tinue to reflect good economic growth
brought about by diversification of in­
dustrial activity in the area, along with
improved agricultural markets and
prices.
Continued sluggishness in the real
estate and construction fields in Mem­
phis and the other larger towns in our
trade area will continue to be the most
adverse factor in our economic out­
look.
While the business and economic cli­
mate is affected substantially by the
ever-increasing role of government, in

B

e g in n in g

34

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

the absence of any substantially ad­
verse governmental actions, our trade
area should reflect a prosperous 1977.
Foreclosures and non-accruals of real
estate loans have reduced Memphis
trade area bank earnings for most
large-city-based banks in the 19741976 period. Problems in the real es­
tate loan area and reduced loan de­
mand from the economic slowdown of
business in general will continue to
have adverse effects on the earnings of
most large city banks in 1977. In­
creased consumer loan demand and a
stable balanced economy in many of
the smaller towns and cities in our
trade area will give banks in these
areas good earnings opportunities dur­
ing 1977. I expect 1977 bank earnings
to improve as a whole in our trade
area; however, soft loan demand and
conditions of the real estate market will
cause many banks’ earnings to be sub­
stantially below industry average.
Bankers are now faced with some of
the most critical problems since the
1929-1932 era. Demands for capital to
finance the growth of banks and indus­
try cannot be met in today’s economic
and political climate. Since our nation’s
leading economists project continuing
inflation in our national economy at a
minimum of 6% per year, there’s no
doubt that the traditional ratios of capital-to-deposits and capital-to-assets,
which have been used by bank regu­
lators, cannot be maintained at present­
ly expected levels.
Equity and debt markets cannot
presently supply the capital to fund the
growth of banks, leaving retention of
earnings our only source of capital. As
the U. S. Congress continues to enact

legislation that requires an increased
volume of nonproductive and high cost
measures applying to banking and oth­
er business, the problem of providing
capital to fund growth becomes more
acute. Bankers must take the lead in
the business community to inform the
members of our congressional delega­
tion of the problems that have been
and are being created by the multiplic­
ity of costly and nonproductive socalled consumer laws and regulations.
As 1976 neared an end, interest rates
returned to more traditional levels than
forecast previously. Many banks and
S&Ls were examining the rates paid on
four- and six-year maturity CDs for
possible downward adjustments. Since
loan demand has slackened and the
prime rate on loans has fallen to the 6%
to 6 /2% level, the rates being paid on
the long-term consumer CDs have been
under pressure, and several banks and
S&Ls have reduced rates on these long­
er-term CDs.
The first half of 1977 will find finan­
cial institutions in our trade area more
liquid than they have been in many
years, and interest rates on loans will
be more competitive, while rates being
paid for savings and time deposits will
experience some minor reduction.
The second half of 1977 should re­
flect increased loan demand in agri­
cultural areas and for consumer prod­
ucts as well as increased usage of lines
of credit to businesses to fund inven­
tory and receivables. We should see an
increase in the prime lending rate from
1 % to 2 % above present levels during
1977.
As most banks try to relate the fu­
ture of the electronic funds transfer
system to their bank’s operation, one
question continues to be foremost and
unanswered—how w ill th e trem endous
cost o f im plem enting the E F T system
h e a b so rb ed by banks? Proponents of
electronic teller machines and other
electronic equipment now being in­
stalled by primarily large banks in the
metropolitan areas are utilizing statis­
tics relative to number of transactions
processed to justify utilization of the
equipment, rather than cost/benefit
comparisons. As the earnings for many
banks continue to be under pressure,
the cost/benefit question will become
a larger and larger factor in E F T S de­
velopment.
When the cost of educating bank
customers to utilize the various E F T S
devices is added to equipment and op­
erating costs, most banks will be forced
to adopt a step-by-step approach in
their entry into the E F T system be­
cause of these tremendous costs. I ex­
pect a considerable period of time to
pass before the E F T system is opera­
tional to any degree within the bank-

MID-CONTINENT BA N K ER fo r Jan u ary , 1 9 7 7

ing system as a whole. The necessary
change of laws and regulations and the
tremendous costs involved will necessi­
tate a greater time interval for nation­
wide networks to be funded and made
functional when compared to develop­
ments of other banking system innova­
tions, such as the credit card.
The decade of the 1970s will be
known as the period in which bankers
became more involved in public affairs
than ever before. As we bankers deal
with the multitude of laws and govern­
ment regulations and witness the pow­
er struggle among regulatory agen­
cies vying for entry in the bank regu­
latory field, previously reserved for three
federal bank regulatory agencies and
state banking departments, it is clear
that the only road to survival of the
free-enterprise banking system is to be­
come involved in public affairs and to
support and take an active role in the
bank trade associations that represent
your views.
It also is very evident that bankers
working together can be effective in

the state legislatures and the U. S.
Congress. Some of the proposals that
we will have to support or oppose in
1977 are:
• Replacing state bank branching
laws with more liberal federal law.
• More disclosure of previously
confidential bank information.
• Allocation of bank loan funds for
“equal-credit” purposes.
• Further consolidation of banks
into a few statewide or nationwide sys­
tems.
• Additional regulation of banks by
nonbank federal regulatory agencies
such as Federal Trade Commission, Se­
curities & Exchange Commission, La­
bor Department and Equal Employ­
ment Opportunity Commission.
• Entry of savings banks, S&Ls and
credit unions into traditional commer­
cial banking services fields.
• Federal Reserve Board proposal
to require all ban ks to keep uniform re­
serves on deposit with Federal Reserve
banks. * *

No Economic Turndown,
No Tight M oney Problem
Seen in Chicago Picture
By ALLEN P. STULTS
Chairman
American National Bank, Chicago

RTHODOX business-cycle theory
suggests a causal relationship be­
tween the extent and duration of the
recessionary phase of a business cycle
and the shape and vigor of the subse­
quent recovery. If this theory is valid,
the recovery from this point forward
will be stronger and less sporadic than
we have experienced thus far. Once
past the initial resurgence of consumerdurable expenditures, no economic sec­
tor has contributed materially to recov­
ery momentum.
The absence of consistent improve­
ment in either the capital or consumer
sector has led to an extended and
somewhat disturbing hesitation in the
recovery. Diffusion indices and other
leading indicators of cyclical change
have turned weak and appear to re­
semble patterns of behavior usually ob­
served much later in a recovery.
While these trends bear close watch­

O

ing, we at American National do not
expect an economic turndown in 1977.
Instead, we believe the pace of expan­
sion will accelerate moderately as the
year progresses, with both the con­
sumption and investment sectors par­
ticipating more vigorously than has
been the case over recent months. Real
disposable income, the touchstone of
economic momentum, should increase
steadily throughout the year, influ­
enced by moderately higher wage set­
tlements, a slight decline in unemploy­
ment and a reasonably stable inflation
rate. Similarly, all primary elements of
the capital sector (housing, inventories
and plant outlays) should contribute
to an accelerated rate of capital invest­
ment as 1977 progresses. While we do
not expect capacity to become a seri­
ous problem during the year, utilization
ratios will be moving higher and will
stimulate the capital-expansion move­

MID-CONTINENT BA N K ER fo r Jan u ary , 1 9 7 7


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

ment.
If monetary policy is adequately
accommodative of private-sector de­
mands, 1977 should be a year of good
(but not spectacular) growth in both
corporate output and profit, and it’s
likely that these descriptions will be
true for the banking industry as well.
Corporate capacity utilization contin­
ues to be adequate, while corporate
liquidity remains at unusually high lev­
els. Nonetheless, the low point in loan
demand should have been reached for
this business cycle, and we expect that
1977 will witness a gradual improve­
ment in bank borrowings.
The liquidity of the midwestern
businessmen-owners of privately held
corporations appears moderately below
their larger national counterparts, and
we expect a somewhat more rapid
growth in loan demand from this
source as 1977 progresses. Based on
our own moderately favorable econom­
ic forecast, we do not anticipate any
inadequacy of funds available for loan
activity. Unless monetary and fiscal
policy becomes hyper-stimulative, how­
ever, we would not expect more than
a modest increase in either short- or
long-term interest rates.
Within our industry, E F T S has be­
come the conceptual forum for discus­
sions of changes in bank service. Cur­
rently, the term E F T S has become sy­
nonymous with the delivery of retailoriented (as contrasted to wholesale)
banking services. Projecting the future
for retail E F T S can best be done in the
perspective of near-term and long-term
prospects. For the near term, I do not
believe the level of activity and energy
currently being expended is justified.
Emotion—reminiscent of the early
days of credit cards, with the fear of
being left at the starting post—has
largely distorted management judg­
ment of this area. If anyone believed
all that was immediately attributable
to E F T S , one would be led to the con­
clusion that E F T S is the answer to ev­
ery ill (real and imagined) befalling
the retail segments of the banking in­
dustry. Unfortunately, the fundamen­
tals of customer acceptance and profit­
ability have been lost sight of as a pru­
dent base for making the level of in­
vestment associated with large-scale
E F T service.
In the long term, however, I believe
that E F T S will grow and extend the
time-and-place convenience for deliv­
ering retail banking services. But I be­
lieve that this growth will come only
at a pace that makes sense both to the
ultimate user—the consumer—and to
the financial institutions that must
make significant capital investments to
provide these services.
Our bank, which is a major provider
35

of electronic data processing services
to other financial institutions, is follow­
ing the strategy of maintaining a close
surveillance on technical developments
and of ensuring that our staff and
equipment possess the most up-to-date
capability. When we judge the timing
to be correct, we will be in a position
to provide the appropriate E F T S ser­
vices at a reasonable, yet economically
justified, cost.
Finally, one economic afterthought.
My comments above were concerned
principally with the near-term outlook
and were quite optimistic. Unfortunate­
ly, I am less sanguine about our longerterm potential unless we learn from re­

cent world economic experience. Our
rate of productivity growth has de­
clined in recent years, and no nation’s
standard of living can expand more
rapidly than permitted by this improve­
ment in aggregate productivity.
We have pursued wealth redistribu­
tion more than we have pursued incen­
tives to produce more. W e have over­
regulated, over-stimulated and over­
relied on the concept that somehow,
someway, wealth redistribution will re­
sult in wealth creation. Hopefully, we
will learn in time from the mistakes of
other nations and take the difficult ac­
tions necessary so that these trends will
change. * •

Interest Rate Increase,
Attractive Labor Pool
Enhance Dallas Economy
By JAMES W. KEAY
Chairm an & CEO
Republic National Bank, Dallas

HE SO U TH W EST continues to be
one of the bright spots in the na­
tion’s economy. With a well-diversified
economic base, the region has been
able to accommodate dislocations
caused by inflation and the energy
problem more readily than most other
areas of the country.
The impact of the 1974-75 recession,
which followed the oil embargo and
double-digit inflation, was less severe
in the principal business centers of the
region. Rate of unemployment in the
major labor markets remained below
the national average. This performance
attracted widespread attention in 1976
as the nation’s economy recovered from
the low point of the year before.
Indeed, the relative strength of the
economies of the southern states gen­
erally impelled politicians and planners
from the older sections in the northern
tier of midwestern and eastern states
to begin to band together with a view
to narrowing the gap in regional
growth rates.
Although the economy in 1977 will
be exposed to a considerable range of
uncertainties, it’s reasonable to antici­
pate that the consensus forecast for
moderate growth will be realized.
Much will depend on the health of the
economies of other nations, especially
36

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

those substantially affected by the en­
ergy-cost situation, since our own econ­
omy is linked closely to world trade
and financial markets.
A new administration in Washington
will come into power. While it’s not
likely that major new programs and
policy shifts will be implemented
quickly, an expressed concern that the
business recovery thus far has been too
sluggish may indeed trigger legislation
to stimulate employment and produc­
tion. Public-service job creation and tax
reduction currently appear to be lead­
ing candidates for possible legislation.
Also, it is to be expected that pressure
from the older cities, where unemploy­
ment remains especially troublesome,
will be exerted on Congress and the
new administration.
While the Southwest will be affected
by the unfolding of events on the na­
tional scene, it can be expected to con­
tinue in its relatively favorable posture.
Energy-related industries are an impor­
tant part of its economic base. The
worldwide search for new sources of
energy will continue to call on the
technological and other capabilities lo­
cated in the Houston area, as well as
other subregions of the Gulf states. The
labor situation remains attractive for
the location of new and enlarged in­

dustrial installations, and domestic and
international trade continues to expand
with overall growth of the region. An
increase in population resulting from
net migration and natural demograph­
ics provides a relatively good climate
for home and other construction.
Nevertheless, we are cognizant of
possible factors that could affect the
outlook. Some of the cities of the
Southwest are important participants
in defense production, so that the pol­
icy of the new administration on the
defense budget will be significant. The
shape of energy policy also will have
an impact on the economy of the
Southwest in various ways. Texas is
one of the most important agricultural
states. Crop conditions, world commod­
ity markets and agricultural policy all
will affect the degree of prosperity in
Texas and other states in the region.
W e view the outlook for banking in
our trade area as both encouraging and
challenging. Dallas is one of the coun­
try’s most important financial centers
and thereby participates not only in lo­
cal and regional finance, but also in
national and international markets. In
1976, the regional sector showed rela­
tive strength while the national market
experienced weak demand for bank
loans. We see this regional strength
continuing in 1977 and are hopeful
that the portion of our business gen­
erated outside the area will respond fa­
vorably to a further advance in the na­
tion’s economy. Accordingly, prospects
for bank earnings are good. Of course,
the trend of interest rates will be a sig­
nificant factor in the earnings outlook.
With continued economic recovery and
persistence of inflationary pressures,
money rates would be expected to rise
during the course of the year, with a
consequent favorable impact on inter­
est spreads and earnings.
The year will be a challenging one,
not only from the viewpoint of the eco­
nomic outlook, but also the broad com­
petitive
environment
confronting
banks. A long list of issues relating to
the financial system—ranging from
electronic fund transfers to functions
and powers of financial institutions to
the role of the central banking system
—will be aired in Congress. The tides
of change are flowing rapidly. It is not
easy to predict what portion of the pro­
posals now pending will find their way
into the legislative books in the coming
year, but we can be sure that 1977 will
be a busy year—one that will test the
alertness of banks and bankers to the
competitive nature of the environment
in which they will be living for years
to come. * *

MID-CONTINENT BA N K ER fo r Jan u ary , 1 9 7 7

Economy Will Rise at Steady
But Moderate Rate in 1977
T

H ER E currently is much disap­
pointment in many quarters be­
cause of the recent slowdown in eco­
nomic activity. This weakness, how­
ever, is a reflection of the extraordinary
events that businesses and households
have experienced
in the past several
years of rapid in­
flation
and
the
deepest recession
since the 1930s.
First, let me re­
view the causes of
the recent slowing
in business activ­
ity. I think it can
be shown best by
MILLER
what
has
hap­
pened in industrial production. Total
industrial production slowed in the
See Chart on This Page

summer months, actually declined in
September and continued that decline
in October. As you know, much of the
decline could be attributed to the auto

By DONALD C. MILLER
Vice Chairm an
And Treasurer
Continental Illinois Corp.
Chicago

strike, although even in the absence of
a strike the gain would have been mod­
est at best. A fundamental factor in the
slowing over the past six months has
been the leveling in nondurable-goods
production, which had risen to new
peaks in the year following the reces­
sion. Durable goods helped offset this
slowing until the auto strike hit in both
September and October. This impact
will be reversed rather quickly now
that the strike is ended and production

Mr. Miller gave the talk on which this ar­
ticle is based at a meeting his firm spon­
sored for bank security analysts Novem­
ber 30. All charts used with this article
were supplied by Continental Bank, Chi­
cago, which is a subsidiary of Continental
Illinois Corp.

is back on track. However, we don’t
foresee a vigorous upturn occurring for
several months.
One of the main reasons for a slow­
ing in production has been the correc­
tion of a largely undesired rise in in­
ventories in relation to sales. This has
been true particularly at the manufac­
turing level in recent months, although
it also occurred at the retail level. As
a result, orders have fallen off and pro­
duction has slowed.
The main area where sales have
slowed has been the retail sector. Retail
See Chart on This Page

sales even in current dollar terms have
not shown much strength since early
summer and, when deflated to constant
dollars by the consumer price index
(C P I), have been on a slightly declin­
ing trend. This recent trend was a dis­
appointment to businesses.
There are a number of reasons why
this slowdown in consumer spending
has occurred. It can be summed up as

^ CONTINENTAL BANK

@ CONTINENTAL BANK

RETAIL SALES

INDUSTRIAL PRODUCTION
IND EX 1967*100

S E A S O N A LLY A D JU S TE D

MID-CONTINENT BA N K ER fo r Jan u ary , 1 9 7 7


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

IN D EX 1 96 7 -10 0

BILLIO N S O F D O L L A R S

S E A S O N A LLY A D JU S TE D

BILLIO NS O F D O L L A R S

37

^

C O N T IN E N T A L B A N K

Z CONTINENTAL B

SHORT TERM CREDIT DEMANDS
OF NONFINANCIAL CORPORATIONS

GROSS NATIONAL PRODUCT - $ 1 9 7 2
QUARTER TO QUARTER PERCENTAGE CHANGES AT ANNUAL RATES
PERCENT

CHANGE FROM YEAR END

PERCENT

l_ ll

ili
m j

I

E ST IM A T E S - ,

111

— + 8

MIL

_

COMMERCIAL PAPER

—

1973

i 1975
i i

T O T A L ^ m0"r ^ J,tk^' *

__ i__ i__ 1___ i l i

i
1976

a weakness in confidence, but also in­
come growth has shown smaller gains
caused partly by numerous strikes as
well as by a shorter workweek, which
reduced real weekly spendable earn­
ings. It will be difficult for consumer
spending to pick up without a stronger
growth in employment and incomes.
T here are three factors that w e fe e l
will h elp build th e general strength o f
th e econom y. These condition our out­
look:
First, housing activity already has
shown very solid gains, even though
there was a slight drop-off in October
from the extraordinarily high Septem­
ber rate. More important, we are see­
ing developing strength in apartment
construction for the first time in more
than three years.
Second, w e expect business spending
to b eco m e a source o f important
strength. Capital spending already has
begun to rise. So have appropriations
and new orders for equipment, con­
firming further gains. There even is
some sign of life in contract awards for
nonresidential building, although it’s
far from a significant recovery. As sales
rise, there also should be some modest
increase in inventory accumulation.
Third, there has b een a n oticeable
lag in fed eral spending, particularly in

1977

i l i

i t

1 1___ L j __ 1___ 1 1

1975

procurement of defense weapons. A re­
versal has begun and should have an
important influence on the economy.
Moreover, there are major gains in fed­
eral grants-in-aid to state and local gov­
ernments for a variety of programs, and
this will help stimulate spending.
We feel that these factors will help
re-exert a pickup in the economy. Our
view is that real GNP will b eg in to rise
at a m ore rapid rate in th e first quarter
o f 1977. While there will be a gradual
See Chart on This Page

reduction in rate of growth in the sec­
ond half of 1977, the rise will be above
a 4% annual rate. For 1977 as a whole,
the growth rate would be about 5%,
which we feel would be a reasonably
strong gain for the third year of a re­
covery.
As you know, we have had a marked
decline in the rate of inflation, particu­
larly if we get rid of the monthly er­
ratic fluctuations. Over a six-month
period, the CPI is rising at about a 6%
rate. We feel that this will continue
well into next year, given the outlook
for food prices, and the large amounts
of excess capacity in many manufactur­
ing industries provides encouraging

@continentalbank

@ CONTINENTAL BANK

_

C & I LOANS

_

1 1 1 1 i i i i

COMMERCIAL PAPER

1___ 1__ 1__ 1___

1976

prospects for prices on nonfood com­
modities at the retail level.
In short, we have an economy that
we feel will be growing at a reasonably
good rate in a relatively noninflationary
environment, at least for the next year.
Whether this rate of growth will be
sufficient to reduce unemployment to
the satisfaction of the Carter Adminis­
tration is questionable, without some
stimulus such as a tax cut or increased
federal spending. In this respect, our
forecast for real growth may be some­
what low, although I don’t believe,
based on what we now know, that fis­
cal actions will alter the picture sig­
nificantly before the end of 1977. Let
me turn to a brief examination of what
we think this means for the financial
markets.
Probably the biggest surprise we
have had in our forecast this year has
been the sustained declining trend in
interest rates, especially short-term in­
terest rates. In fact, short rates today
are lower than they were at the depth
of the recession in early 1975, a highly
unusual historical pattern. One still has
difficulty learning why rates have
See Chart on Page 39

PRIME AND D EALER

EXTERNAL FINANCING NEEDS
BILLIO N S O F D O L L A R S

N O N F IN A N C IA L C O R P O R A T IO N S

38

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

BILLIO N S O F D O L LA R S

MID-CONTINENT BA N K ER fo r Jan u ary , 1 9 7 7

CONTINENTAL BANK

Y IE L D S ON CO R PO R A TE S E C U R IT IE S

stayed down. One answer may be sim­
ply that they were too high as the re­
covery started, and that we have re­
acted to that as well as getting an ad­
justment to lower rates of inflation. The
recent slowing in economic activity and
the monetary authorities’ lack of need
to be concerned about monetary ag­
gregates are other considerations. How­
ever, I believe the key answer to this
historical aberration lies in short-term
business credit demands.
Short-term business credit demands,
including both commercial bank loans
and commercial paper outstanding,
have remained weak this year after the

ing needs so far have been met largely
by long-term borrowing as well as by
the selling of financial assets, we feel
it will show up in a faster rate of short­
term borrowing, from commercial
banks in particular.
However, we do not, in our forecast,
see anywhere near the type of loan de­
mand and growth that was seen in
1973 and 1974.
Later on, however, as loan demand
picks up, we see some upward pressure
on money market rates which the Fed
will allow to develop. While short-term
rates currently are soft and will remain
so for the next few months, we believe
increased loan demand, accompanied

See Chart on Page 38
See Chart on Page 38

sharp falloff last year. In part, this has
reflected the record amounts of long­
term bonds issued by corporations to
lengthen their maturity structures for
the past year and a half.
See Chart on Page 38

This chart compares business spend­
ing (defined to include both fixed in­
vestment and inventory accumulation)
with internal cash flows of nonfinancial
corporations. The shaded area repre­
sents the borrowing that business needs
to finance spending. As you can see,
a trend toward external financing that
began in the mid-1960s ballooned to
enormous proportions in 1973 and
1974 and was a prime cause of the ex­
tremely high loan demand at that time.
In the first part of 1975, this switched
around due to the combination of a
sharp cut in spending and a strong re­
covery in profits; consequently, exter­
nal needs for financing fell sharply.
Now we see another reversal in 1976,
and we feel this new trend is likely to
continue. As mentioned earlier, spend­
ing is expected to rise more rapidly,
and internal cash flows are expected
to slow their growth. While the financ­

by stronger economic growth, will
eventually cause short-term rates to
move up.
In the long-term area, we do not see
such a rise because the spread between
short and long rates currently is so
wide. W e do, however, see long rates
rising somewhat from current levels.
W e recognize the risk in making

MID-CONTINENT BA N K ER fo r Jan u ary , 1 9 7 7


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

percent

forecasts such as this, and we will re­
main flexible in our planning in case
the economic facts change. Neverthe­
less, we must assume what we consider
to be the most likely case, and this is
See Chart on This Page

now our best judgment as to what
eventually will develop.
In summarizing our view, a vital
element in our forecast is an economy
that will be rising at a steady but rela­
tively moderate rate, one in which
strong inflationary pressures will not
reassert themselves. If this forecast is
wrong, interest rates could rise sub­
stantially more. This would be of con­
cern to us, not so much because of the
possible impact it would have on our
net interest margin, but because of the
impact it would have on our customers.
Another round of boom-and-bust
caused by inflation would cause a
whole new set of problems. For this
reason, we will be watching the econ­
omy carefully as it continues what we
feel is a well-established and very satis­
factory recovery. • •

u C O N T IN E N T A L B A N K

SELEC T ED
SHORT-TERM IN TEREST RATES

39

What Issues of Importance to Banks
Will Come Before 95th Congress?
and politics often
progress hand in hand, each af­
fecting the other as the public interest
is perceived by our citizenry. Certainly
in 1977 legislative processes will be
initiated which affect the economics of
the business of banking. At the same
time, major economic trends—whether
they are good news or bad—may im­
pact on the legislative process and the
politics behind it.
With the uncertainties of our nation­
al elections behind us and the commit­
tee selection process underway for the
new Congress, we can begin to look
ahead and prepare for several issues
we can be certain will be brought up
during the 95th Congress.
The first of these is so-called finan­
cial reform. This issue has been with
us since the Hunt Commission issued
its famous report, and Senator M cIn­
tyre, Representative Reuss and others
have promised to resurrect it in the
next session of Congress. The question
of what form these proposals will take
—piecemeal or comprehensive legisla­
tion, for example—remains unresolved.
In a speech at a recent annual meet­
ing of one of the savings and loan as­
sociations, Senator McIntyre, chairman
of the Senate’s Financial Institutions
Subcommittee, told S&L officials to
■“decide for yourselves what will best
serve the needs of your industry and
the public as well. And if you can
agree on a package, have it ready be­
fore Regulation Q extension time rolls
around again.” Clearly, he is anticipat­
ing that the first congressional efforts
to change our financial structure will
come when legislation is introduced to
extend the Interest Rate Control Act
beyond March 1.
The impending expiration of the In­
terest Rate Control Act undoubtedly
will force Congress to address the
problem of competitive inequalities
among financial institutions. But it is

E

c o n o m ic s

40

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

By W. LIDDON McPETERS
President
American Bankers Association
important for us to remember that if
the act does expire March 1, only thrift
institutions would come out from under
interest-rate controls on savings depos­
its. Banks still would be subject to Reg­
ulation Q ceilings.
Several avenues of action to address
this problem will be open to Congress.
It could simply extend the act in its
present form, which would mean that
the quarter-point-interest-rate differen­
tial would continue to be part of the
statute, instead of being left to the dis­
cretion of the regulatory agencies. Or
Congress could extend the act, but re­
turn discretion over size of the differ­
ential to the regulators.
Very likely, thrift institutions will be
pressing for a larger differential as part
of the extension of the Interest Rate
Control Act. And the ABA will contin­
ue to work for removal of the differen­
tial on individual retirement accounts.
We also will be working to eliminate
the differential on savings deposits in
states—like those in New England—
where thrift institutions have thirdparty-payment powers, such as NOW
accounts.
The whole question of NOW ac­
counts also will certainly be a major is-

Mr. McPeters, the ABA's
91st pres., is pres., Se­
curity Bank, Corinth,
Miss. From 1973-75, he
w as ch., ABA Centen­
nial Commission.

sue in the next session of Congress. At
the close of the last Congress, for ex­
ample, Senator McIntyre worked to de­
feat several bills in the Senate because
they would have authorized NOW ac­
counts in New York and New Jersey.
Senator McIntyre is a strong advocate
of NOW accounts, but he opposed
these particular bills because he be­
lieved that the piecemeal spread of
NOWs would erode support for broad
legislation, allowing them everywhere.
He left no doubt that he intends to
push for legislation authorizing nation­
wide NOW accounts early in the 95th
Congress.
Electronic fund transfers are certain
to be a major issue in 1977. On Oc­
tober 4, the Supreme Court declined
to review lower court rulings on cus­
tomer-bank communication terminals
(C B C T s). That means banks have ex­
hausted every possibility in the courts
to correct the inequitable treatment be­
tween banks and other financial insti­
tutions in the area of E FT S.
These lower court rulings define
CBCTs as branches and state that they
are, therefore, subject to federal and
state laws governing branches. The
ABA does not agree. W e are convinced
that CBCTs are merely a more con­
venient way of offering conventional
bank services and that they do nothing
that cannot now be done, albeit more
slowly, by the U. S. Postal Service and
the telephone.
To give you an idea of how inequita­
ble the situation is, these lower court
rulings put national banks at a signifi­
cant disadvantage in competing with
others who are free to offer electronic
banking services. Although the lower
court rulings apply only to national
banks, all commercial banks would be
disadvantaged in states that do not
elect to authorize CBCTs for banks.
This is because banking’s competitors
—including thrift institutions, credit

MID-CONTINENT BA N K ER fo r Jan u ary , 1 9 7 7

unions and even nonregulated competi­
tors such as American Express—will
continue to operate CBCT-like facil­
ities without being subject to bank­
branching laws.
Moreover, at least 15 states have en­
acted laws that specifically say CBCTs
are not to be considered branches. That
means that in those jurisdictions state
banks—but not national banks—will
be allowed to install CBCTs without
regard to branching requirements. Na­
tional branching requirements still will
apply to national banks.
In the past several months, the ABA
has testified before the National Com­
mission on Electronic Fund Transfers
on this very question. Our position re­
mains unchanged: CBCTs are not
branches, and therefore, the question
of states’ rights simply does not enter
into it. The issue is the definition of a
branch, not whether states should have
the right to determine whether or
where banks can have branches. ABA
policy on this question is unequivocal:
Each state should continue to have the
prerogative to determine whether and
to what extent branches are permitted.
As bankers, our only choice now is
to seek a legislative remedy to the
competitive disadvantages we find our­
selves facing in the E F T S area. One
opportunity to get such a remedy will
come in 1977, when the National E F T
Commission will issue its preliminary
findings and final recommendations.
These very well may serve as the basis
for some kind of E F T legislation.
We also can expect legislation to
grow out of recommendations made by
the National Commission on the Rights
of Privacy. And very shortly, the Gen­
eral Accounting Office is expected to
complete its “study” of the effective­
ness of bank examination and regula­
tory procedures. It has become clear
that the results of this study will stimu­
late more legislative proposals for “re­
form” of bank regulation in 1977.
Finally, during the 95th Congress,
we can expect Senator McIntyre to in­
troduce legislation that would change
or supplant the McFadden Act. He al­
ready has issued a 520-odd-page “Com­
pendium of Issues Relating to Branch­
ing by Financial Institutions,” and on
December 6-8 he held hearings on the
McFadden Act in Chicago, Dallas and
San Francisco. In the preface to his
compendium, Senator McIntyre gave
a clear indication of the direction his
study of these issues is taking: “All in
all, it is ludicrous that in 1976, the au­
thority of banks to branch in many jur­
isdictions is still based on laws and
practices, not designed to promote
competition, but based on the fact that
existing institutions, however noncom­

"One of the many questions facing the banking industry as the
95th Congress begins its work is: how will it choose to proceed,
with a delicate search for compromise or with an all-or-nothing at­
titude?"

petitive they may be, will not be ad­
versely affected.”
These are only some of the legisla­
tive issues certain to make their ap­
pearance in the next session of Con­
gress. And they clearly will affect the
banking environment, not only in 1977
but for the rest of this century.
It’s important, however, for us to re­
alize that legislative actions are not the
only determinant of our banking en­
vironment. Our competitors’ actions
are an equally important factor, and
our competitors are not just sitting
back and waiting for Congress to grant
them new authority. To the contrary,
they are actively expanding their pow­
ers to meet consumers’ financial needs.
The most obvious example is in New
England, where thrift institutions can
offer interest-bearing check-like devices
called negotiable orders of withdrawal
(N O W ). Of course, banks there also
are allowed to offer NOWs. But the im­
portant fact is that, in gaining this ad­
ditional power, the thrifts did not have
to accept the same reserve require­
ments and tax responsibilities as banks.
Nor has the interest-rate differential on
savings deposits been removed. If the
introduction of NOWs by thrifts has
not severely hurt banks by draining de­
posits, this unfair competition certainly
has not helped.
Again, in New York, mutual savings
banks and S&Ls can offer true check­
ing-account services. Under New York
law, thrifts may not charge for this ser­
vice. That has increased the price com­
petition for those offering checking ac­
counts in the Empire State. In the first
three months that thrifts were allowed
to offer no-charge checking, over a
quarter million checking accounts were
opened in savings banks, with just un­
der $90 million received in deposits.
In Illinois, S&Ls can offer non-inter­
est-bearing negotiable orders of with­
drawal. Similarly, in Wisconsin, one
S&L applied for and received regula­
tory approval to offer non-interest-bear­
ing NOWs. The Wisconsin Bankers As­
sociation is fighting this in court.
Moreover, federal S&Ls throughout
the nation have been granted increased
consumer lending authority, and the
Federal Home Loan Bank Board has
allowed thrifts to install remote service
units, or CBCTs.
This listing of ways that thrifts have
made inroads into traditional bank ser­

MID-CONTINENT BA N K ER fo r Jan u ary , 1 9 7 7


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

vices is far from complete. Other ex­
amples abound. For instance, some mu­
tual savings banks have been offering
bank cards for several years. Perhaps
the prime example is the Consumer
Savings Bank of Worcester, Mass.,
which has been offering BankAmericard since June, 1974. Consumer Sav­
ings Bank gives the bank card customer
some added incentives to do business
with it. Whenever a customer opens
a BankAmericard account, the savings
bank also opens a quarterly statement
account for the customer, if he or she
doesn’t already have one. That account
earns 5/i% computed daily. When the
customer charges an item on the bank
card, Consumer Savings Bank auto­
matically adds 1% of the purchase
price to the customer’s savings account.
In other words, the savings bank pays
a 1% rebate on purchases with the card
directly into the customer’s savings ac­
count.
At present, the number of thrifts in­
volved in bank cards is small. But we
can expect more and more competition
on this front. Last May, National Bank­
Americard, Inc., opened its member­
ship to all financial institutions eligible
for federal deposit or share insurance
and that have legal powers to perform
functions of membership.
Meanwhile the board of Interbank
Card Association, the Master Charge
company, has proposed to expand its
membership to S&Ls, credit unions, co­
operative banks and all other financial
institutions meeting certain criteria.
This proposal must be approved by
two-thirds of Interbank’s members to
become effective. Thus, the potential
exists for increased competition in that
area also.
As if these encroachments by thrifts
were not enough, the share draft has
become a real competitive threat to
banks. To the average customer, share
drafts (issued by credit unions) look
suspiciously like checks. In fact, to the
customer a share draft is even better
than a check because it pays interest.
The ABA believes there is no provi­
sion or authority for the National
Credit Union Administration (NCUA)
to allow the issuance of these thirdparty-payment devices. For this reason,
the ABA has taken the NCUA to court,
seeking to put an end to the share-draft
program. But unless and until we do,
41

credit unions will continue to offer these
react to actions taken by others. We
devices. In fact, about 300 federal ourselves must seize the initiative and
credit unions have been authorized by put forth our own proposals for a bet­
NCUA to offer share draft accounts.
ter banking environment. A level play­
There can be no question that thrift ing field on which all financial institu­
institutions— S&Ls,
mutual
savings tions compete under equal ground rules
banks and credit unions— are gaining will be of limited value if we cannot
many new powers. Their efforts to gain develop a good offense to go with our
these powers already have radically al­ excellent defense.
tered the environment in which we
For example, in government rela­
bankers operate. And we can certainly
tions, we must put forth our own pro­
expect those changes to continue. The
posals for change in our financial struc­
question we now face is how we re­ ture—proposals designed to give bank
spond to these inroads.
customers the best possible financial
The third factor influencing the
service. And we must be ready to docu­
banking environment in 1977 is the ac­ ment the reasoning behind our pro­
tions of bankers themselves. The deci­ posals with facts about such things as
sions we make in the coming year will costs of services to customers. The
be at least as important as new legisla­ ABA has been at work for some time,
tion and new inroads by our competi­ at the staff level and with member
tors in shaping the banking environ­ committees, in preparation for issues
ment throughout the rest of this cen­ we feel are certain to be raised during
tury.
the 95th Congress.
In competing with thrift institutions
Some of these decisions will be re­
sponses to actions taken by others. For
example, on the legislative front, bank­
ers will continue to oppose poorly con­
ceived legislation that hinders our abil­
ity to offer competitive financial ser­
vices to the consuming public. And if
our competitors gain the ability to offer
T W OULD appear that this will be
new bank-like services, bankers will
a relatively quiet year for state
continue to compete aggressively for banking legislation in the Mid-Conti­
the consumer’s dollar with every means
nent area.
at our disposal—more convenience,
The primary legislative goal of the
better service and fair pricing.
Missouri Bankers Association is passage
Unfortunately, in the 94th Congress of a pre-filed bill that would authorize
some basically positive legislative pro­ banks to establish E F T systems. Man­
posals failed to achieve passage pri­ datory sharing is a requirement of the
marily because they subsequently were proposed legislation. A detailed sum­
altered to bring about major, unneeded mary of the MBA-sponsored bill ap­
changes in the financial industry.
peared in the November, 1976, issue.
Where a legislative scalpel could have
The Mississippi Bankers Association
been used to achieve equitable reforms, plans to ask the state legislature to
blunt instruments were used instead—
adopt a revised Article 9 of the Uniproducing legislative disasters.
rform Commercial Code that contains
One of the many questions facing several amendments recommended by
the banking industry as the 95th Con­ the commissioners on uniform state
gress begins its work is: how will it law. The MBA will ask for an amend­
choose to proceed, with a delicate ment to the present statute that re­
search for compromise or with an all- quires the submission of call statements
or-nothing attitude? Either approach to the state comptroller within 10 days
works sometimes, but it would seem of the call. Bankers want 30 days in
that the more productive path is often which to comply.
that of compromise.
The association will ask for a clari­
In any event, the likelihood is that fying statute on joint accounts that al­
the banking industry will be working lows minors and adults to have such
with familiar names and faces in both accounts. The request would ask for
the House and the Senate for the next specific authorization for the hypothe­
two years. And it is certain that many cation of an account by any one of the
of the issues and proposals will be fa­ members of the joint account.
miliar as well, though they may be pre­
The Indiana Bankers Association ex­
sented in new combinations and pack­ pects to support new tax legislation
ages. What is unknown is whether dur­ that would tax banks and other finan­
ing the 95th Congress a way can be
cial institutions on the basis of adjusted
found to make the efforts of all parties
gross income based on federal taxable
to the legislative process productive income. Banks would also become sub­
and equitable through compromise.
ject to the general business personal
In addition, we as bankers must rec­ property tax for the first time.
In the area of reserve requirements
ognize that it is not enough simply to

that can offer bank-like services, we
must find new ways to attract custo­
mers—ways that are based not just on
price but on innovative service and
genuine concern for our customers’ fi­
nancial needs. W e cannot afford to be
sucked into a quicksand, where we
compete solely on the basis of price
and price our services only on the basis
of what our competitors are doing.
That is the direction of ruin both for
ourselves and our competitors, not to
mention the customer who would sure­
ly suffer the most in the long run.
In short, to be effective, our actions
must be based on what is best for the
customers and communities we serve.
After all, that is the primary reason
for our existence—to serve the financial
needs and wants of the public. If we
as an industry direct all our activities
toward meeting those needs at a fair
profit, we cannot fail to create a better
banking environment in 1977. * *

State Legislative Scene to Be Q uiet?

I

42

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

for state-chartered banks, the IBA ex­
pects to work with the Department of
Financial Institutions to develop legis­
lation to permit reserves to be invested
in obligations of the federal govern­
ment.
The IBA also will sponsor a bill to
increase loan limits to officers and em­
ployees of banks from the present
$5,000 to $10,000. The association will
back a bill to enable banks to deposit
securities into security depositories out­
side the state.
Other legislative goals of the IBA
include permitting the reciprocal for­
eign administration of trusts via an
amendment to the probate code, more
flexibility in setting cut-off hours for
making book entries and authority for
banks to make variable rate mortgages.
The following issues may be pre­
sented during the 1977 Kansas legis­
lative session, according to Harold A.
Stones of the Kansas Bankers Associa­
tion:
• Authority for the state bank com­
missioner to charter a new state bank
to replace one that has failed.
• Inclusion of capital notes and
debentures in the formula for owner­
ship of real estate, furniture and fix­
tures.
• Services that can be offered in
detached bank facilities.
• Reexamination of the investment
latitude for local public officials.
• E F T legislation dealing with pri­
vacy, loss of float and compensation.
• Additional powers for S&Ls and
credit unions.
• Access to customer bank records.

MID-CONTINENT BA N K ER fo r Jan u ary , 1 9 7 7

As the newest m em ber of our
correspondent banker team ,
©ary R. Dobson is a m an on
the move.
.

His job, a s V ice President of
Correspondent Banking, is to
help with your problems, an d if s
:" ke^sierferltim to d o that if he
y j l f i owsthem . He already knows
h e knows
^J.^ fh d Ip co n td c f for sp ecialized
: J B , ; -help.

'

Wait for him to w h e e lo ry n , or for
im m ediate help an d a d v ic e ... .
ust ca ll Gary. He m # not b e
/mg a n teajibur,$>tit he will
certainly h a v e the w lieels of
f ourth National la n k bdhthd him.

B

Tulsa, Oklahom a

it llllllP ll! m

i

h CaMjiry. A Better
Banker’s Banker,
Excalibur ccxirtesyoflfftaioe Irriei A iA Tutea

MID-CONTINENT BA N K ER fo r Jan u ary , 1 9 7 7


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

p

(918)587-9171
43

C&S clears the ai
bankin
V & V E

N

never m t

f

RISK
i
Wß .
kcoULDNT

FORTUNE5 0 ,

A CREDIT

Im

THE
F Ä

FORTUNE/

M l COLLECT/
Ü » ON . /

THROUGHJ
US m

fr

W E LL

GO TO GREAT

LENGTHS

FO UR

N

W - L O A H S

do

ARE
w n -

FOR
FOREIGN
L

to

\S3a
m
^

t r a n s a c t io n s

-

e a r t h

44

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

MID-CONTINENT BA N K ER fo r Jan u ary , 1 9 7 7

on correspondent
Most bankers are quick to tell
you they’re good at investment
counseling. Or training programs. Or
overseas transactions. But what if
you’re only interested in data pro­
cessing? Or loan participations? Then
choosing a correspondent bank can be
both confusing and time consuming.
But it doesn’t have to be; you can
simply choose C&S. With the total
resources of the C&S system to back
up every service we offer, we’re
highly skilled in them all:

Agribanking—Agribusiness
Auditing
complete services

Data Processing

Consulting
Facility Management or Time Sharing
Bank Account Services
Bank Informing System s—including
audio/video

24-Hour Automated Tellers Franchise
EFTS

Trust Banking

Computerized Record Keeping
Investment Counseling
Custody and Trading of Assets
Trust Tax Service
Personal Trust Services
Corporate Trust Services
Custodial Agent
Escrow Agent
Trustee and Administrator,
Individual Pension Plan
Trustee and Administrator,
Individual Profit Sharing Plan
Master Pension Plan
Master Profit Sharing Plan
Self-Employed Retirement Trusts
Paying Agent and Registrar
Registrar
Safekeeping
Keogh Trustee and Administrator
Transfer Agent
Trustee for Bond Issue
Trustee for Purchase or Sale of
Business Interests
Personal Trusts Computer Systems
Services

Investments

Government Securities
Federal Agency Securities
Municipals
Federal Funds
Commercial Paper
Repurchase Agreements
Treasury Tax and Loan
Accounts

Certificates of Deposit
Money Desk Reviews
Portfolio Analysis Services

Operational Services

Check Clearing
Cash Letter Analysis
Transportation Analysis
Availability Studies
Direct Sendings
Federal Reserve Sendings
Wire Transfer
Cash Management
Lockbox Services
Concentration Account Service
Disbursement Account Service

Management Assistance
Seminars and Training Programs
Methods and Systems Analysis
Planning, Cost Analysis and Control
Reporting and Auditing Procedures

International
Complete Export and Import
Financing
Foreign Exchange Transactions
Economic, Political, Trade Information

Credit
Loan Participations
Direct Loans
Capital Note Financing
Term Financing
Holding Company Lines of Credit
Lines of Credit
Credit Information
Commercial Finance and Factoring
Agricultural Financing

Consumer Services
Charge Card: C&S Card
Mastercharge® Programs
Sequential Statements
Regardless of which service
suits your needs, regardless of your
bank’s size, you’ll find our attitude is
professional, responsive, concerned.
That’s why C&S is known as “the
bankers’ bank” in the Southeast.
And that’s why C&S should be
working for you.
You can get details on all our
services by writing to: Correspondent
Banking, C&S National Bank, 99
Annex, Atlanta,
Georgia 30399.
Or call
(404)581-3805.
Or in Georgia
(800)282-5840,
toll-free. Or
outside Georgia
(800)241-5832,
toll-free.

MID-CONTINENT BA N K ER fo r Jan u ary , 1 9 7 7


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

45

W here Should B an k Investments
Be Concentrated in 1977?
ANK STOCK FUNDAMENTALS
continue neutral to slightly nega­
tive. Assets have grown, but at a less
than exuberant rate; margins have im­
proved from the cyclical low point
reached in 1975’s second half, but they
are far from robust
and continue par­
ticularly poor for
those banks hold­
ing more than a
small share of real
estate-oriented as­
sets. There now is
some further ques­
tion of additional
margin erosion as
bank pricing pol­
HACKER
icies appear to be
more competitive both in wholesale do­
mestic and international operations.
Although commercial and industrial
loan demand has been rising since Sep­
tember, we do not expect forceful busi­
ness loan demand before the second
half of 1977. The argument that heav­
ier corporate tax payments due early
in the year will cause bank borrowings
to accelerate at that time is blunted by
increasing evidence of a continued
buildup in corporate liquidity. Further­
more, although we expect some bene­
fits to the economy from fiscal stimu­
lus in 1977, those benefits are likely to
be of very short duration and will come
at the expense of stronger capital
spending in the private sector. The
U. S. government will find the funds
to finance its growing deficit this year,
but only because the businessman is
likely to remain tuned out for much of
that time.
We believe that the key to business
borrowing rests with capital spending
plans, an area where cutbacks rather
than expansion have been the recent
rule. The present BEDCO forecast for
capital spending in 1977 calls for an
approximate 6% increase over 1976
levels. Thus, while domestic businessloan volume will show some improve­
ment in 1977, say 7%-8% point to
46

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

By GEORGE L. HACKER
Senior Vice President
Blyth Eastman Dillon & Co., Inc.
New York City
point, we expect that any substantial
benefit to bank earnings will be de­
layed into 1978. Consequently, short­
term rates are likely to decline through
early 1977 and only begin a slow climb
in the second half of the new year, re­
ducing the possibility of significant
earnings improvement resulting from
widening margins. In fact, we continue
to believe that the spread between the
cost of money market funds and the
prime rate will decline from the 150175-basis-point level, which has been
seen almost continuously since the
fourth quarter of 1974, to perhaps a
100-basis point spread as business-loan
volume begins a slow ascent from cur­
rent levels.
Foreign economic developments do
not augur well for banks engaged
heavily in foreign lending. Here’s a
quick summary of the BEDCO view­
point:
1. Problems for Britain, France and
Italy imply problems for their trading
partners, including the E E C in general
and West Germany and Japan in par­
ticular.
2. Recession abroad creates a less
stable political and economic environ­
ment, and instability often leads to sur­
prise.
3. Present events in the world econ­
omy give the lie to claims that the in­
ternational system has responded very
well to the aftermath of higher oil
prices. On the contrary, higher oil
prices have contributed to and perpet­
uated new forms of disequilibrium.
Loans to many countries—whether
LDCs (less-developed countries) or
“better credits”— are suspect at this
time, although the magnitude of po­
tential problems stemming from over­
seas activities by commercial banks is
not clear at present. Citicorp has point­
ed out that, “Total LDC indebtedness

to U. S. commercial banks is estimated
at $50 billion, of which perhaps half
is guaranteed by federal agencies and
U. S. corporations. About 60% of the
nonguaranteed bank debt is self-liqui­
dating trade financing with a maturity
under one year. This leaves no more
than $10 billion of non-guaranteed,
long-term claims on LDCs by the en­
tire banking system. At year-end 1975,
total exposure of non-guaranteed loans
by the six largest U. S. banks to non­
oil LDCs represented about 5% of their
combined assets. No single country had
over 1.5%.” (As quoted in Citicorp
N ew s Item s, November 23, 1976.)
While these numbers tend to soothe,
“fighting the tape” can be a fool’s
game, especially if there are more at­
tractive, non-multinational alternative
equity investments either within or out­
side the banking industry.
W orkout o f P roblem Assets. The undergirdings of bank earnings expansion
are business loan growth and margin
improvement. We have suggested that
both factors will produce only moder­
ate gains in the new year. What then
of income improvement projected to
result from the wearing-off of the
unique and deep recession difficulties
of 1974-75?*
On the basis of economic develop­
ments in the past two months, the com­
fort index of bankers has been improv­
ing more slowly than originally expect­
ed. Moreover, while we suspect that
reductions in the provision, and in the
reserve itself in some cases, will occur
in 1977, we must conclude that the
sharp decreases envisioned by some
analysts will, in fact, turn out to be
quite moderate. Ironically, a number
of those banks that avoided severe loan
problems will have little room to ma­
neuver loan-loss provisions because
their reserves never reached the ex­
treme levels of more troubled compa­
nies.
W e continue to believe that non­
performing loans will not be a major
earnings negative in 1977, but neither

MID-CONTINENT BA N K ER fo r Jan u ary , 1 9 7 7

Depend on the bank that
other bankers depend on.
T h e W hitney d o e s n ’t w ant you to feel let dow n w hen you think about
co rre sp o n d e n t banking in the part of the South that w e know best. W e ’ve been
holding up our end with o ther b a n k s all over the w orld s in c e 1883.
P e rh a p s now w e ca n join with you to build a firm foundation of
co rre sp o n d e n t banking for the future.


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

NATIONAL BANK OF NEW ORLEANS I

Reliability in banking since 1883

will substantial positives result from a
sharp reduction in the size of these
problem loans. This is because most of
the troubled credits center in the in­
terim financing of real estate projects,
which area has tended to recover much
more slowly than the general economy.
W e continue to note unhappy sur­
prises from a few banks in the area of
real estate write-downs, indicating, we
suspect, the discomfort of individual
bank managements with real estate val­
ues. W e would suggest that more
write-down surprises may be coming,
particularly given our economic scenar­
io.
Investm ent Conclusion. The year
1976 began with high expectations for

earnings gains and upward multiple
movements for bank stocks. By the
middle of June, the BEDCO bank
stock index was up 24.5%, and all
seemed to be tracking well. However,
as negative economic developments be­
came evident, as business loan volume
continued to move downward and as
short rates went lower, investor ex­
pectations dampened.
The BEDCO Bank Index reached
a 1976 high June 17. Since then, the
group has declined 1.4% compared
with a drop in the S&P 500 of 0.3%.
In the same period, the Dow Jones In­
dustrial Average was down 4%. Most
interestingly, in the past month the
bank index was up 8.1%, more than

double the gain in the broader-based
averages. W e assume this strength is
geared to the upward movement of
commercial and industrial loan de­
mand. However, as discussed earlier,
it may be preferable to await further
domestic and foreign economic devel­
opments in the private and govern­
mental sectors before making a strong
case for a cyclical improvement in the
bank group.
Consequently, within this context,
we would concentrate bank invest­
ments on those companies with 1) a
heavy domestic earnings base, particu­
larly of a consumer orientation, 2 ) a
higher-than-average return on assets,
and 3) good cost controls. • *

S n p p p n nn

Pi FOR THE
RIGHT MAN

Bank of New Orleans Assumes Deposits
O f Closed International City Bank
LL D EPO SITS of International City
Bank, New Orleans, which was
closed December 3, were taken over by
Bank of New Orleans so that no ICB
depositors were denied access to their
funds. IC B was closed by Kenneth E.
Pickering, Louisiana commissioner of
financial institutions, and the FD IC
was named receiver.
The FD IC announced that it would
advance approximately $113.5 million
to facilitate the assumption of IC B’s
deposit liabilities by the $334-milliondeposit BNO. The head office and eight
branches of the failed bank opened De­
cember 6 as BNO offices, and all ICB
depositors automatically became BNO
depositors.
BNO a c q u ir e d the closed bank
through a special agreement approved
by the FD IC , Mr. Pickering and the
Fed. BNO President Lawrence A.
Merrigan says that his bank is acquir­
ing only IC B ’s deposits and a relatively
small volume of its installment loans.
The agreement with the FD IC spe­
cifically excludes BNO’s assuming any
of IC B ’s commercial loan portfolio, ac­
cording to Mr. Merrigan. BNO is con­
tinuing to service ICB installment loan
customers. IC B BankAmericard and
Master Charge customers may continue
using their present cards, and merchants
may continue depositing bank chargecard-sales drafts as in the past.
After ICB was closed December 3,
the FD IC followed its normal practice
of asking several groups to submit bids

A

I
m

m

W

: .

f.P.OR THE
RIGHT JOB
■

Pf

... executive personnel ^
for banking, finance
and related fields
contact
TOM CHENOWETH, '
j . j j manager

P FINANCIAL?
PLACEMENTS^'
Î912 Baltimore, Kansas City, Mo.
||j? phone 816 421-7941

48

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

for an FDIC-assisted transaction. When
no bids were submitted, the FD IC be­
gan day-long negotiations with two
parties that expressed some interest,
and a mutually acceptable contract be­
tween the F D IC and BNO finally was
arranged. Approval of the transaction
was received early Sunday morning,
December 5.
In addition to assuming approximately
$160 million in deposits and other li­
abilities, BNO agreed to pay a purchase
premium of $800,000. BNO will buy
at market value IC B ’s holdings of U. S.
government and other investment grade
securities of approximately $34 million,
its cash and due from banks and other
assets, including the bulk of the con­
sumer loan portfolio of $4.5 million.
The F D IC will purchase from New
Orleans Bancshares, Inc., one-bank HC
that owns BNO, a $7.5-million, 10-year
capital note, payable in equal annual
installments commencing at the end of
the second year. Proceeds of the loan
will be invested in equity capital of
BNO to assist it in meeting immediately
the substantial additional capital re­
quirements imposed on it because of its
new deposit liabilities.
The FD IC expects to recover a sub­
stantial portion of its outlay as pay­
ments are realized on assets not trans­
ferred to the assuming bank. In this
respect, the F D IC notes that its claim
would have priority on repayment over
claims of any ICB subordinated note­
holders or shareholders. * *

MID-CONTINENT BA N K ER fo r Jan u ary , 1 9 7 7

“I’ve used every correspondent
service First National offers.
And after 35 years, success
has proven the wisdom of it"
The Farmers Bank of
Clinton, Missouri is a true
success story. A correspondent
relationship with First National
Bank of Kansas City has given
it valuable extra time and
expertise to concentrate on
serving its growing community.
Mr. and Mrs. Harry Finks, Jr.,
president and vice president,
know that size determines a
bank’s method of operation.
Farmers Bank has the advantage •*,
of a community where ea<j|j|sg
client and his business neeaS^^™
are known intimately.
But the community is not
large enough to support a
computer and specialists for
just one bank’s daily needs..
Ten years ago, Harry Finks, 1
already established in full
correspondent relationship with
the First, was one of the first
to take advantage of our
computers and other related
specialized services.
For his demajjdderwsits,
savings account^n^Smficates of deposit,. dài^ft^^m e|its
from the First save ms people
time and help insure accuracv.
If your bank could benefit
from assistance with overline
loans, investments, transit
collection, bonds, international
services, trusts, cash manage­
ment and other financial
services, call the professional
staff of the First National Bank
Correspondent Department.
We take pride in the
success of the Finks and the
Farmers Bank of Clinton. Our
correspondent banking tradition
has been built on help like this.
Why not put our strong
tradition of excellente to work
for your success.

iijjS
¡¡SI

1i

Harry Finks, «Ir.

Mre,djan M n i

Farmers Ban k jà
William. 0;-'WÉ|

Y x ir success is our tradition.

First
.
National
BanK

rof KANSAS CITY.
, MISSOURI

An Affiliate of First National
Charter Corporation

MID-CONTINENT BA N K ER fo r Jan u ary , 1 9 7 7


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

Member FDIC

Expected Gross Farm Income Boost
To Be Absorbed by Higher Costs
B

ANKERS working with agricultural
clients in 1976 saw a year char­
acterized by a strong export market,
high cash receipts from farm market­
ings and stable net farm income. The
USDA’s first projections indicate that
conditions this year will be very simi­
lar to last year. However, a switch of
economic strength from crops to live­
stock is expected in 1977.
Actual production will depend on
weather variability, but the USD A as­
sumed generally favorable conditions
when it predicted another year of
large crops, large livestock production
and modest gains in total farm receipts.
Most of this increase in gross income
will be absorbed by rising production
costs, leaving net income projected by
the USD A in the $23- to $25-billion
range—near last year’s level. (See
Chart No. 1 on this page.) Doane econ­
omists’ estimates are at the bottom of
that range or even slightly lower.
Crops. All available land is expected
to be planted again this year. Prices at
planting time should encourage some
switching from corn to soybeans and
cotton. Doane estimates soybean acre­
age to be up five million acres from the
50 million planted acres in 1976, with
a subsequent decline in corn acreage
from last year’s 84 million acres. A
slight decrease in wheat acreage is ex­
pected, with most of the decline in the
eastern Com Belt. Chart No. 2 (page
52) gives Doane’s acreage estimates
for major crops.
The USD A expects another near rec­
ord export year and increased domestic
demand to offset most of the adverse
effects three large harvests in a row
could have on prices. Slightly higher
prices are projected for soybeans, cot­
ton, tobacco and some fruits and vege­
tables, but easing is expected in grain
prices in 1977. Chart No. 3 (page 52)
shows USDA estimates for 1977 yearly
average prices.
Farm legislation this year could
50

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

By DEBBY SPRUK SMALL
Doane Agricultural
Service, Inc.
St. Louis

D ebby Small, a Kansan, is an as­
sociate editor on the staff of D oane’s
Agricultural Report, a weekly pub­
lication emphasizing commodity out­
look and farm-management advice.
She also is editor of the South Cen­
tral Edition of Doane’s Farming for
Profit, a monthly newsletter distrib­
uted by banks to their farm custom­
ers.

change the outlook for crop prices. At
this time, only minimal price support
is given by the government. Higher
support prices, acreage restrictions or
creation of a grain reserve could af­
fect prices. There’s a possibility that
farm sales of grain could be a little
slow early this year until farmers find
out what the government policy is to­
ward loan levels.
L ivestock. Outlook for the total live­
stock industry has the appearance of

a balancing act. Increased supplies of
pork and poultry will offset declining
beef supplies from now until mid-year.
Toward the end of the year, there
should be a tapering off of total meat
and poultry supplies, and livestock pro­
ducers on the whole will see improving
prices.
This year, you should begin to see
a few more smiles on the faces of cat­
tlemen. Cattle numbers continue to de­
cline. The January 1st cattle inventory
showed 121 million head— down from
128 million on January 1, 1976, and
from 132 million head on January 1,
1975. This decline in the cattle popula­
tion is expected to cause an 8% fall-off
in total cattle slaughter in 1977 from
year-earlier.
The USDA expects Choice steers to
average $41 to $43 in the winter quar­
ter with a moderate gain in the spring.
Reduced supplies of beef should sup­
port a yearly average price of $43 to
$45 per hundredweight. Doane econo­
mists feel that average is readily at­
tainable.
The expanding side of the livestock
picture is not so rosy. Hog producers
are still increasing production. December-February farrowings are expected

Chart No. 1
FARM INCOM E COM PO NENTS

MID-CONTINENT BA N K ER fo r Jan u ary , 1 9 7 7

If you make the loan,
w ell make the coupon
N o m atter what you make loans for, flexibility is
a key concern in your loan needs and repayment
schedules. T h a t’s why we de- i
signed a Computer Printed Loan i
Coupon Program : to give you |
the options you need in loan 1
flexibility and management. Our |
coupons can include the custom- I
ary features like regular payment 1
date and amount, late payment 1
d ate and a m o u n t, sch ed u led 1
loan balance after paym ent, a 1
full field M IC R printout and
payment number in M IC R . But
you can also opt for irregular I
payment amounts, skip payment 1
schedules, current year charges 1
MID-CONTINENT BA N K ER fo r Jan u ary , 1 9 7 7


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

on December and final payment stub, customer
loan recap and separate late payment fees, and
even cross-sell messages! Y o u
pick and choose to match your
requirements— and we’ll deliver.
?
When you make a loan and need
I a cou p on — ask you r D eluxe
¡Bw I representative.

Little things m ake a big difference.

C H E C K P R IN T ER S, I N C
SALES HEADQUARTERS PO. BOX 33 99 ST. PAUL, MN. 55165
STRATEGICALLY LOCATED PLANTS FROM COAST TO COAST

51

by the USD A to be a tenth larger than
a year earlier. By the middle of the
year, expansion should have slowed
due to poor price-feed ratios, and
March-May farrowings are not expect­
ed to be above the same period in
1976. By fall, the first cutback in far­
rowings is possible. The USD A esti­
mates a $35- to $37-per-hundredweight
yearly average for hogs.
Broiler outlook for 1977 is similar to
the hog forecast. Record production in
1976—9.1
billion pounds
dressed
weight—has depressed prices. Re­
duced profits should cause a cutback
in production in the first half of 1977.
By mid-year, output should not be
above 1976 levels. Prices from January
to June will average 20 to 40 below
the 420 average for the first half of
1976.
Last year, the dairy industry had the
sharpest year-to-year gain in milk pro­
duction since 1953, leading to a total
near 120 billion pounds. Production in
1977 is expected to increase another
1% to 2% and, even with heavy sales,
the chance of surpluses is very good.
Large supplies could cause prices re­
ceived by farmers for milk to average
below last year’s $9.70 per hundred­
weight. This would be the first annual
decline in milk prices since the 1950s.

RESULTS?
WE ARE SAVING
BANKS
18% to 31%
A YEAR IN
OPERATING
COSTS. . .
THAT’S WHY
OVER 200
BANKERS WILL
RECOMMEND US.

Chart No. 2
_ _ _ _______________________ ACREAGE OF PRINCIPAL CROPS__________________________
______________ Doane Projections__________
Change
%
Crop________________ 1975___________ 1976___________ 1977________ from 1976
change
1,000 acres

Corn
Milo
Soybeans
Cotton
Wheat
Oats

77,902
18,275
54,577
9,493
75,095
17,386

79,230
18,321
55,500
14,000
77,500
17,769

84,092
18,398
50,225
11,800
80,239
17,559

-4,862
-77
+5,275
+2,200
-2,739
+210

-5.8
-0.4
+ 10.5
+ 18.6
-3.4
+1.2

Chart No. 3

Crop

USDA PROJECTIONS FOR SUPPLIES, USE AND PRICES
Domestic
Ending
Production
Use
Exports
Stocks
Million Bushels

Season
Av. Price
$/bu.

Corn

1974/75
1975/76 Estimated
1976/77 Projected

4,664
5,767
6,063

3,641
4,029
4,1004,400

1,149
1,700
1,5001,700

359
399
475675

3.03
2.55
2.202.60

1,796
2,134
2,127

690
729
760830

1,018
1,175
9501,150

430
664
8601,040

4.09
3.52
2.602.90

1,215
1,521
1,252

701
866
760820

421
560
510570

185
244
60110

6.64
5.00
6.507.50

Wheat

1974/75
1975/76 Estimated
1976/77 Projected
Soybeans

1974/75
1975/76 Estimated
1976/77 Projected

Legislation could change this situation,
although last year Congress rejected
the idea of increasing the milk-support
level beyond 80% parity.
Inputs. Key phrases to the input sit­
uation this year are increased produc­
tion capacity, moderate price increases
and a projected net farm income for
1977 no larger than last year’s.
Increased supplies could cause fer­
tilizer and feed costs to fall slightly,
but this will be offset by increases in
the cost of machinery, fuel, labor, in­
terest and taxes. The USD A projects
that total production costs should in­
crease at about the same rate in 1977
as they did in 1976— about 5%.
Shortages, which in the past have
caused severe price increases, will not

be a problem this year. Pesticide pro­
duction in 1976 went up 10% to 15%
above a year earlier. Increased produc­
tion of farm machinery led to higher
inventories of tractors, combines and
hay balers. Fertilizer production was
up last year, resulting in rather large
inventory buildup at primary and in­
termediary production levels.
The supply seems to be there; the
tough forecast is for demand. A stable
farm income no larger than last year’s
and softening grain prices could cause
some slowdown in demand, especially
for farm machinery. Shifting acreage
from corn to soybeans and cotton will
reduce slightly the demand for nitro­
gen fertilizer. * *

TEM P O R A R Y
B A N K IN G

For detailed case histories,
call 214/ 241-9444 or write:

FACILITIES

hjb

FO R SA LE
O R LEASE

Howard J. Blender Company

2695 Villa Creek Drive
Suite 240
Dallas, Texas 75234
52

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

M P A S Y S T E M S 4 1 2 0 R IO B R A V O
EL P A S O , T E X A S 7 9 0 0 2
(915) 5 4 2 -1 3 4 5
MID-CONTINENT BA N K ER fo r Jan u ary , 1 9 7 7

Division Heads M ake Predictions
At First Nat l, Chicago, Conference
By JIM FABIAN, Associate Editor
IVISION heads at First National,
Chicago, presented outlooks at the
bank’s 30th Conference of Bank Corre­
spondents last November. Among the
forecasts were the following:
GRAIN— Corn production will be
up about 4% this year, to a level of
6.25 billion bushels. Returns of up to
90 bushels per acre are predicted, even
though there will be a reduction in
acreage planted. Prices are expected
to average $2.50-$2.60 per bushel.
Wheat farmers should receive $2.70$2.75 per bushel this year, down 20%
from 1975. A 15%-20% increase in the
production of soybeans is expected this
year. Prices probably will go over the
$7-per-bushel level by early spring, av­
eraging out to about $6.20 over the
year. Renewed international interest in
the establishment of government grain
reserves is seen for 1977.
R ETA ILIN G —The immediate fu­
ture will be difficult. But with attentive
management, adequate controls and
sound financing support, most retailers
have an opportunity to improve the
quality of their profits and build a
stronger balance sheet so they can
seize on future growth opportunities.
CAPITAL GOODS—A moderately
bullish outlook was predicted in this
area. Accelerating growth and reason­
able price stability are expected to
characterize the 1977 economy. Do­
mestic auto sales are expected to in­

D

crease 8%, to 9.4 million cars. Steel
shipments should increase 10%, to 100
million tons. Farm equipment is in a
down cycle, with lackluster demand
expected until mid-1977, resulting in
decreased sales of 5%-10%.
FINANCE COMPANIES—A grow­
ing number of finance companies and
their bank lenders are looking closely
at the question of bank line reliability.
Companies will make greater demands
on prospective bank lenders to demon­
strate an understanding and apprecia­
tion of the dynamics of the finance
business.
REA L E STA T E —Primary housing
(single and multi-family), retail com­
mercial ventures and industrial proper­
ties show encouragement this year.
Apartment construction is up, commer­
cial office space construction is down,
as is recreational land development.

■ TH IR T EE N PERSONS have been
named to vice president-level positions
at First National, Chicago. Named vice
presidents were: Paul L. Bolton, Joseph
P. Clancy, James M. Hackett, Ward A.
Highstone, Alvin A. Stortz, Gerald T.
Cremers and William B. Colwell.
Elected counsels in the executive de­
partment were: John A. Canning Jr.,
Frederick W. Damour, Sherman I.
Goldberg, James B. Jurgens, Perry
Moore and Stanley S. Stroup.

This is no
ordinary
bank directory.

35*
$45

$

standing
order

^single
issue

AMERICAN
Bank Directory
6364 Warren Drive
Norcross, Ga. 30093
(404) 448-1011

‘ Plus shipping and handling

MID-CONTINENT BA N K ER fo r Jan u ary , 1 9 7 7


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

What’s so special about the
American Bank Directory?
It’s the only desk-top
national bank directory, so
compact you can hold it
in one hand. A BD ’s
convenient thumb-indexed,
two-volume format makes it
easy to locate complete,
essential facts and figures
on every bank and multi-bank
holding company in the
nation. But that’s not all.
The American Bank
Directory is still America’s
lowest-priced complete bank
directory. That’s what’s so
special. Call or write today
to order The Extraordinary
Bank Directory.

There's no shortage of problems for the new year!

Inflation, Loan Demand, Speculation
Concerns of Robert M orris Associates
By DAN W. MITCHELL*
President
Robert Morris Associates

I

’L L BEGIN by saying that 1977 is
going to be a better commercial loan
year than 1976. That’s a good, clear cut,
positive statement. And I honestly be­
lieve it. I intend to make it a reality in
my bank, and I believe that all of you,
with prudence and patience, can do the
same.
Right now you may be ho-humming
me, but this is not m y viewpoint alone.
I have many opportunities to speak
candidly with a number of bankers
from around the country. Bankers who,
just like you and me, are painfully
aware of the difficulties we had to con­
tend with last year, but who, at this
very moment, are gathering around
conference tables to chart a better and
more profitable 1977.
It’s a good thing that we learn by
our mistakes.
I ’m not saying that everything looks
rosy. There are plenty of problems
ahead that we’re going to have to meet
—and beat. Some are holdovers from
last year, and some will be brand new.
I’m concerned over a number of things
as we go into 1977.
I ’m concerned about inflation. The
* Mr. Mitchell is president, Old National
Bank, Evansville, Ind.
54

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

new administration has spoken of the
possibility of injecting fiscal stimuli to
aid in the overall economic recovery.
If this is done prematurely and frightens
rather than instills confidence among
consumers and business, we’re going
to have problems.
I’m concerned about loan demand.
Where will it come from? I think it
will come from investment in new plant
and equipment, from increases in whole­
sale and retail activity, from energyrelated industries, housing and public
utilities. To what degree it will be
there, of course, depends on a great
many factors, but I see no sharp de­
clines from present levels in the near
future.
I’m concerned about speculation. We
must not relax our credit standards to
rebuild loan portfolios. “Reaching” for
poor credits surely will bring us grief.
While we certainly want to participate
vigorously in the economic recovery of
the country, we’ll contribute little un­
less we adopt a moderate stance based
on sound credit principles— and stay out
of marginal deals.
Patience probably is the single most
important trait to exercise in the bank­
ing business today. Frankly, many of
my associates are worried that impa­
tience with the rate of increase in loan
demand and with the rate of economic
recovery is going to produce actions by
some bankers that could compound the

problems they have faced over the last
two years. I am not naive enough to
deny the existence of fierce competition
for business these days, but we must
harness our impatience.
It’s also a time to reflect on those po­
tential problem areas which include:
loans based on price increases; con­
centration of dollars in single in­
dustries; “permanent revolvers”; im­
proper pricing; caps, bullets and other
dangerous fireworks; and lending out­
side our normal trading areas.
Lending to less-developed countries
is seen by some as an area of increasing
concern. The faltering strength of the
world economy, accompanied by higher
levels of inflation, changes in the rela­
tive purchasing power of currencies as
well as an enormous buildup of inter­
national debt—much of it owed to pri­
vate commercial banks—presents a
somewhat dangerous combination of
risk elements for foreign lenders.
Despite the slowdown in demand
from industrial-country borrowers, how­
ever, it would appear that banks will
continue to exercise cautious selectivity
in choice of borrowers drawn from the
ranks of the more mature developing
countries as well as those regarded as
higher-risk countries.
In summary, I wish that I could be
totally optimistic. But I ’m not and you
shouldn’t be either. Most of us have
made significant progress in strength­
ening our loan portfolios. Nevertheless,
economic forecasts outline a slowly re­
covering economy, with the prime rate
reaching 7% to 7%% by early summer.
There should be a pickup in loan de­
mand during the year—quite likely
starting fairly slowly, then accelerating

MID-CONTINENT BA N K ER fo r Jan u ary , 1 9 7 7

as the year progresses.
Finally, to capitalize fully on what­
ever opportunities do develop, we must
be ready. W e must make every effort
to ensure that our staffs are well pre­
pared to analyze the present and long­
term financial strength of our customers
and that our loan committee decisions

are sound, justifiable and constructive—
both to the bank and the borrower.
I ’m making a commitment right now
to make sure that we are ready, able
and willing to take advantage of what­
ever opportunities arise in 1977. If
you’ll join me, I have no doubt that
we’ll have a pretty good year. • •

Those W ho W ould Change Bank System
Do Not Appreciate Its Past Performance
By CHARLES O. MADDOX JR.*
President
Independent Bankers Association
of America

I

T S NOT EASY to foresee the future
of banking in the crystal ball, and
it’s risky to forecast what will happen
in 1977 under President Jimmy Carter,
a basically unchanged Congress and the
banking committees of the Senate and
House.
During 1976, we encountered—in
both the Senate and House—concen­
trated efforts to change the basic struc­
ture of our financial institutions and
their capabilities; a structure that ap­
pears to have served well for many
years.
Structure-change legislation seems to
assume that all financial institutions
would be more effective and competi­
tive if they were similar. I find this
difficult to reconcile with history. We
recall that specialized financial institu­
tions—such as S&Ls and credit unions
—were specifically authorized because
demands inherent on the commercial
banking system didn’t allow it to pro­
vide housing loans and still maintain
the liquidity necessary to cope with
economic cycles that have evolved over
the past 50 years.
I believe we have learned during
this half century that financial institu­
tions—legally structured by the Con­
gress and by experience—have func­
tioned well, both in serving the public
with credit and services and in supply­
ing the housing our expanding popula­
tion has needed.
Rather than attempt a complete re­
structuring, such as was proposed in
the Financial Reform Act of 1976, some
fine tuning might be called for, especial­
ly in the area of regulation. Our past
history, with its notable bank failures,
reveals that the Comptroller of the Cur­
rency and the F D IC delayed action and
* Mr. Maddox is president, Peoples Bank,
Winder, Ga.

failed to cooperate in coping with prob­
lem banks to the extent that preventive
action couldn’t be taken when neces­
sary.
These agencies now appear to be
acting early to force management to
take corrective action before problems
reach the crisis stage.
In general, I believe commercial
banks have performed well in meeting
credit needs in recent years and reg­
ulatory bodies have been skillful in ar­
ranging transfers of deposits without
losses to depositors.
Although the NOW account experi­
ment continues in the northeastern
states, bankers involved confide that
the competitive demand to pay 4/2% to
5% on demand funds is resulting in a
deterioration of capital structures.
Either the deterioration will continue
or the cost to the consumer will go up.
How can we rationalize going down
the same fateful road our fathers trav­
eled in the 1920s, when the same pro­
cedures led to higher and higher rates
paid on demand funds to maintain de­
posit bases, with banks being forced to
make increasingly marginal loans to pay
the interest?
Those who would move toward pay­
ment of interest on demand funds and
claim this was not a major cause for
bank failures in the 1930s disregard a
lesson of history. Bankers testify that
capital structure deterioration did occur
then.
In recent weeks, I was privileged to
speak before bankers in Canada and
England. In both countries, bankers ex­
pressed concern about growth of bu­
reaucratic government control and own­
ership of financial institutions.
In Canada, the inability of rural and
farming communities to control deposits
and allocations of credit in their areas
provoked debate about 10 or 12 banks
controlling 95% of all deposits and
whether it would be better for farm
lands to be controlled and owned by
state agencies.
I was deeply disturbed to find that
labor unions in England were discussing

MID-CONTINENT BA N K ER fo r Jan u ary , 1 9 7 7


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

CAREY

ALEXANDER

the advisability of nationalizing all
banks and declaring that national
planning and control would serve bet­
ter than private ownership and direc­
tion.
A look at Canada and England fore­
tells that politicians and bureaucrats
would give far less consideration to 75
or 100 giant banks than they would the
14,000 banks we currently have in the
U. S.
We should ponder the plight of
England, where an inept and inflexible
government, dictated to by communistled labor unions, has brought the
country to its knees.
Our failure to recognize and profit
by the experience of our neighbors is
a strange thing to me. Why do we
adopt policies that have proved to be
bankrupt? Why do away with principles
that have served this country well for
200 years?
Another assault on the McFadden
Act is due in the 95th Congress by those
who believe the federal government is
more capable than the governments of
the states to decide what is best at the
state level. Passage of the McFadden
Act demonstrated the fallacy of this ar­
gument.
Legislation enabling giant banks and
HCs to dominate the financial sector of
our country would send us down the
same road England, Canada and France
have traveled— the way of more gov­
ernment intervention and greater cost
to all consumers and business firms.
Check the rate structure for evi­
dence: The interest rate on savings in
Canada varies from 10/2% to 12%, while
rates charged borrowers range from 15%
55

to 18%. In Great Britain, interest on
savings is between 12% and 15%. I asked
an English bank officer about the rate
to finance a new car. It was between
18% and 22%!
Laws can be passed here to force
payment of interest on demand deposits.
This would run up the rate structure
across the board. The borrower least
able to pay would bear the brunt.
If we yield to pressure to remove
Regulation Q, we’ll be bidding up
funds, a game that got us into trouble
long ago. We tried this with the “wild
card” legislation that allowed unrestrict­
ed bidding of funds over $100,000; and
deposits flowed from banks like a river
to the highest bidder. Banks are inher­
ently franchised institutions with con­
trolled rates. You can’t pay unlimited
interest and control rate charges at the
same time.
Let’s take a look at our new Presi­
dent, Jimmy Carter. I don’t agree with
some of my colleagues who expect he’ll
be primarily concerned with boosting
the economy, even at the risk of further
inflation. Mr. Carter is basically a busi­
nessman. His performance as governor
of Georgia indicates he will tackle bud-

get problems responsibly.
As a man of business, President
Carter knows business must profit to
survive. It’s not valid to believe he
would lead Congress into spending pro­
grams without offsetting tax plans or
cuts in other areas. I think his expe­
rience in small business enterprise will
impel him to be sympathetic with the
problems of independent banks and
other businesses.
Our economy—with its thousands of
small firms and small banks— is better
able to maintain a large, healthy, mid­
dle-class society than one dominated
by a few giant industries and huge
banks.
However, I disagree strongly with
Mr. Carter that the Federal Reserve
Board chairman should have a term coterminus with the president. This
would be another step in politicizing
the Fed, making it merely a tool of the
political party that happens to be in
power, an agency to carry out the
party’s monetary program.
Our government includes a system
of checks and balances. I believe the
independent position of the Fed is ab­
solutely essential to maintain the in­
tegrity of this system. * •

Progress Has Always Been Expensive,
But Bankers M ust Be W illing to Innovate
By GERARD V. CAREY*
Chairman
Bank Administration Institute
HEN SO CIETY adapts new and
better ways of doing things, some­
one has to pay the bill. David Warsh
and Lawrence Minard pointed out in
a recent article on inflation in the No­
vember 15, 1976, issue of F orb es that
each time throughout history that a new
sector of the economy has been de­
veloped, prices (inflation) have in­
creased.
This is documented by historians who
have identified three distinctive social
revolutions—the commercial revolution
of the Middle Ages, the capitalist revo­
lution of the 16th century and the in­
dustrial revolution of the 18th century.
During each of these revolutions, ser­
vice to the general public increased
through new and more efficient ways of
doing things and this higher standard
of living resulted in a higher cost of
living.
The banking industry can parallel its

W

* Mr. Carey is chairman and president,
First Pennsylvania Bank, Philadelphia.
56

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

own history and development to that of
society. W e have advanced from barter
to coin and currency, to checks, to
plastic and, now, to electronic fund
transfers systems. With each advance
has come an increase in the cost of
banking operations, but also a more
convenient and efficient way of banking
for our customers.
The barter system worked well in
the small, rural society of the Middle
Ages, just as checks have worked well
up to now in an increasingly complex
20th century society. W e are faced,
however, with an ever-increasing pa­
perwork load resulting from our present
paper-based banking system. W e must
develop and implement a more efficient
way of handling financial transactions
to keep pace with the rapid change and
the needs of the world’s changing so­
cial system.
It is estimated that 37 billion checks
will be processed annually by the bank­
ing industry by 1980. In addition to the
fact that the shear volume of paper­
work is bound to tax the system’s ca­
pacity, the cost of clearing checks (be­
tween 160 and 210 each), coupled with
the cost of processing cash in the U. S.,
consumes almost 1% of America’s gross

national product—more than $10 bil­
lion. While electronic fund transfers
systems don’t promise to cut this cost,
they do offer a means of slowing down
the rate of cost increase.
Bank Wire, SW IFT, giro and our
nationwide ACH network are all part
of this E F T S development. Since the
ACH movement began in California in
1968, other similar groups have been
formed across the country. The Na­
tional Automated Clearing House Asso­
ciation now has 28 regional ACH mem­
bers, 26 of which are operational. These
ACHs currently are processing over
three million transactions monthly and
the advent of inter-regional transfers
should increase the volume further.
Bank Wire is a telegraphic network
connecting more than 230 banks
through which funds are transferred
using correspondent bank accounts.
Bank Wire II is being upgraded for
expected operation this year. It will of­
fer computer-to-computer transactions
nationally and will have the capability
to handle batched transactions.
On the international level, the So­
ciety for Worldwide Financial Tele­
communications (S W IF T ), which was
formed in 1973, now has over 260
member-banks participating in 15
countries throughout Europe, Canada
and the U. S. SW IFT will connect the
automated systems of these banks and
is a vital step in the progress of in­
ternational electronic fund transfers.
Also on the international level, giro
systems have been in operation in
Europe for a number of years. A giro
user uses the giro bill stub—which
includes the corporation’s giro account
to which funds are to be transferred—
to authorize the transfer of funds from
the user’s account to the corporation’s
account. In the most advanced giro
systems, transactions are processed
electronically.
New costs are associated with the
implementation of these systems—
equipment, personnel, procedures de­
velopment, etc. However, these costs
are mandated by the level of service
required of us by the changing needs
of society. Change comes slowly but
irrevocably and our industry must
make its investment or society will be
served by others. Properly designed,
these systems will allow us to eliminate
much paperwork and offer our custom­
ers a new and more convenient way of
handling their personal financial trans­
actions at a minimum incremental cost.
The response to direct deposit of
social security checks has shown that,
given the opportunity and sufficient in­
formation, consumers will change longestablished banking habits. The rapid
acceptance and growing use of auto­
mated teller machines and point-ofsale systems also has demonstrated the

MID-CONTINENT BA N K ER fo r Jan u ary , 1 9 7 7

We made our mark
in leasing
Since 1974, C itizen s Fidelity Leasing C orp ora­
tion has negotiated over $10 m illion worth of
equipm ent financing either directly to or in
participation with m ore than 100 banks. Part
of the reason for this success is the com m it­
m ent of Citizen s Fidelity tow ards serving the
capital needs of its correspondents and their
custom ers. Just as im portant, M ike M axw ell,

president, and his staff are leasing profes­
sionals, experts at show ing the banks they
w ork w ith how they and their custom ers can
benefit from the financial and other advan­
tages leasing provides. C all them at (502)
581-2686. They can help you m ake your
m ark, too.

C itiz e n s! Fidelity Leasing Corporation

m ÈÊËÊËM M

Citizens Plaza—Louisville, Kentucky 40202
Come grow with us®. . . under the Sign of the Service Tree

MID-CONTINENT BA N K ER fo r Jan u ary , 1 9 7 7


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

57

willingness of bank customers to change
their banking habits.
The fast growth of the ACH move­
ment, along with the corresponding
development of SW IFT and electronic
giro systems, indicates that many
banks and their customers have realized
that electronic fund transfers are an
efficient, cost-effective way to handle
daily operations—whether in the fi­
nancial industry, the corporate world
or the consumer area.
These systems, however, will never

reach their peak operating potential
until more bankers commit themselves
and their banks to participate in them.
We must make the commitment and
plan our systems and strategies now
rather than waiting until we are forced
into action by competing financial in­
stitutions.
It has become increasingly evident in
the last 10 years that the next revolu­
tion in the financial industry has ar­
rived. L et’s all make sure banking as­
sumes its proper leadership role! * •

Consumer Bankers W ill Be Challenged
By Consumerist Legislation, Regulations
By MASON G. ALEXANDER*
President
Consumer Bankers Association

T

HIS YEAR promises to be challeng­
ing for everyone involved in con­
sumer banking. Challenges to be faced
basically are three-fold: We must com­
ply with additional government regu­
lation and control; we must aggressive­
ly seek desirable loans to maintain our
banks’ investment objectives; and in­
ternally, we must develop more ef­
ficient methods to reduce—or at least
hold steady—our operating costs.
Regardless of whether your man won
or lost last November 2, I think we can
all agree that we face four years of
government that will be militantly pro
consumer. Place yourself in the shoes
of a legislator. Corporations do not vote
and consumers do.
There is nothing that can attract as
much media coverage as a good dogand-pony show put on by a congres­
sional committee investigating the evils
being perpetrated on the American
public. When we oppose such investi­
gations, we are being negative; yet, as
an industry or as individuals, we rarely
move forward to advocate changes for
the consumer’s benefit.
I am not implying that the banking
industry alone is negligent in this area,
but our stance tends to make us con­
venient whipping boys for some of our
legislators—those who do not under­
stand the way the American free-enter­
prise system functions.
It is high time we fully face up to
the role of the Federal Trade Com­
mission (F T C ) in the retail sector of
the bank. W e no longer can ignore the
FT C because it continues to write the
rules under which we must do busi* Mr. Alexander is a senior vice president
at Citizens ir Southern National, Colum­
bia, S. C.

58

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

ness, and the Fed has almost no alter­
native but to issue regulations similar
to those issued by the FTC . It is high
time that all banking associations be­
gin to follow the F T C ’s actions and
recognize the agency’s power for what
it is. It is time local associations and
individual bankers begin to testify be­
fore this body and attempt to influence
its regulations.
The major items we can expect to
come to grips with this year in terms
of new legislation and/ or regulation in­
clude serious restrictions on debt col­
lection, which theoretically would af­
fect only the professional debt collector
and not us. However, it would be sim­
ple to slip banking under this act at a
later date.
We can expect the appearance of a
major federal consumer credit act from
Senator William Proxmire (D.,W is.)
that would supercede state laws.
W e can expect major action in the
area of Truth in Lending, which, hope­
fully, will represent some simplification
and a major inquiry into the rule of
78s. This may be bad news for many
banks that have not yet converted to
simple interest.
In addition to these pieces of good
news, the likelihood of a new con­
sumer agency and a new consumer
czar coming into being is strong. It is
still too early to tell what impact such
a bureaucracy would have, but I sus­
pect it will be far-reaching.
The fact that consumer bankers have
been able to bring their banks into
compliance with new state and federal
legislation testifies to their resourceful­
ness and adaptability. I remember only
too vividly when South Carolina came
under the Uniform Commercial Credit
Code and the Truth-in-Lending regula­
tion. Almost Herculean effort in study
and training was required to bring our
bank into compliance.
Unfortunately, the rate of change to­

day has accelerated to such a point
that the flow of new regulations and
legislation is so rapid that we no longer
can afford to devote the time and study
to a single item that we once could.
If we can’t pick up these things in mid­
stride with the same facility as a
major leaguer handling a hot grounder,
we’re going to be hopelessly over­
whelmed.
W e all need to be concerned about
the new examination procedures. The
Comptroller of the Currency, the Fed
and the FD IC will be going into our
compliance efforts in great detail. We
need to give this area serious study,
for many items may well have been
missed in our initial rush to comply.
Regulation B in its amended form
will provide the greatest challenge in
the area of compliance— even more
than did Regulation Z. I really am not
certain how any bank will comply
without credit scoring. The require­
ment to disclose the specific reason or
reasons for declining a credit may well
compromise a bank’s scoring system—
which means the sacrificing of a sig­
nificant investment.
As long as the market for good com­
mercial loans remains weak, it’s going
to be important for the consumer sec­
tor to bring in as much new loan vol­
ume as possible. Those who will be
most successful in developing lending
opportunities will be those who are
able to market unique services aimed
at small, select segments of the popula­
tion.
If we are going to be successful in
meeting the challenges of the future,
we must be able to attract some of the
best personnel in the bank into the
consumer-lending area. To do this and
pay a fair salary in recognition of the
greater degree of professionalism need­
ed, we must find ways to increase ef­
ficiency.
It’s important that we examine inter­
nal operations, not with the attitude of
fine tuning them, but with one of per­
forming radical surgery, if such is
called for. Today, the willingness to
accept things as they have always
been is a sign that management is
shirking its responsibility to find newer
and more efficient procedures.
Greater utilization of open-end credit
and lines of credit will become increas­
ingly important to us. W e need to find
more effective ways to collect our ac­
counts, and I am confident more will
be heard of behavioral scoring, which
detects borrowers who need collection
action, and at what point and with
what intensity the collection process
begins.
The merger of installment loan de­
partments and charge card operations
should be considered. It may not be
the solution in all banks, but it’s per-

MID-CONTINENT BA N K ER fo r Jan u ary , 1 9 7 7

forming satisfactorily in an increasing
number of banks.
I think of this as a time of challenge,
a time when we must cooperate with
one another, sharing our experiences,
willing to exchange ideas, being suf­
ficiently open-minded to take an inter­
est in what our colleagues are doing.
Others possibly have found better meth­
ods than we have, and it’s in our best
interest to try to benefit from the ex­
periences of others.
In the past, the consumer banker
has been measured by his income and
his losses. Today, this is changing—as
it should. There will be greater em­
phasis on income, losses and operating
expenses, with the new examination
procedures bringing “compliance with
regulation” vividly to the attention of
management. • •

Commercial Loan Workshops
Scheduled for '77 by RMA
Two loan workshops will be held in
the Mid-Continent area by Robert
Morris Associates in 1977.
A loan quality control workshop,
dealing with all phases of loan ad­
ministration, will be held March 14-15
at the Breckenridge Pavilion Hotel, St.
Louis. Moderator of the workshop will
be Jack R. Crigger, executive vice presi­
dent, American National, Chattanooga.
A commercial loan training program

workshop, designed to provide partici­
pants with information to prepare a
loan officer training program for their
banks, will be held September 8-9 at
the Continental Plaza Hotel, Chicago.
Moderator will be W. Thomas Maloan,
senior vice president, Commerce Union
Bank, Nashville.
Further information about the work­
shops is available from Registrar Ce­
celia Small, Robert Morris Associates,
1432 Philadelphia National Bank Build­
ing, Philadelphia, PA 19107.

DESIGNERS AND CONSULTANTS TO FINANCIAL INSTITUTIONS

The Arts Benefit:

Albuquerque Bank Cited
For Cultural Contributions
First National, Albuquerque, has re­
ceived the Albuquerque Chamber of
Commerce cultural committee’s Busi­
ness Award for Outstanding Service to
the Arts Community.
The award was given to the bank on
the basis of its donation of building
space in First Plaza’s Galeria shopping
center for various cultural organizations
and events; First National’s direct con­
tribution of money and services to the
arts; and the “inspirational value” of
First Plaza’s architectural design.
First National was chosen from a
list of several nominees submitted by
individuals and groups in the Albu­
querque arts community.

W illiam L. Butcher Dies

W e design the function first and then
encase your operation in a building
that reflects the Bank's commitment to
the strength and progress of the com­
munity.

William
L.
Butcher, 69, who
retired in 1972 as
president, Bank of
New York Co., a
statewide
bank
HC, died Novem­
ber 28. At the time
of his death, he
was a director of
the HC and of
Bank of New York,
with which Coun­
ty Trust, White Plains, N. Y., was
merged earlier last year. He was a for­
mer chairman of County Trust, which
he joined in 1946 and served as presi­
dent, 1957-60. Previously, he had been
vice president, Central Trust, Cincin­
nati. Mr. Butcher was on the faculty
of the Stonier Graduate School of
Banking, Rutgers University, New
Brunswick, N. J., from 1949-58.
MID-CONTINENT BA N K ER fo r Ja n u a ry , 1 9 7 7


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

11054 SO. MICHIGAN AVE.
8111-B NO. UNIVERSITY

IBBC

CHICAGO, ILL. 60628
PEORIA, ILL. 61614

PHONE: 312/568-1030
PHONE: 309/692-2625

SINGLE INTEREST INSURANCE
for installm ent loans on:
Autom obiles
Trucks
(2 ton or less)
H ousehold G o o d s
Farm M achin ery
M otorcycles

M o b ile Hom es
R EC R EA T IO N A L V EH IC LES
Snow m obiles
Boats an d Motors
Travel Trailers
Motor Hom es

PRO TECT T H I S ! LOANS A GAIN ST PH YSICA L DAM

call or w rite: G.D. VAN WAGENE
|Bank Bldg., Minn

(612) 333-2261
59

Nat’l Association of Bank Directors
Whatis
What does it do?
What are its future plans?
S AN “inside” bank director and
more particularly as chairman of
a bank board, I have been increasingly
concerned, among other things, about
the proper method of keeping our di­
rectors abreast in
these days of rapid
change in respon­
sibilities, account­
ability and report­
ing
procedures
(both to our board
and to the regu­
lators). I also have
an uneasy feeling
that our board and
too many other
WEBB
bank boards cur­
rently are operating behind the times.
The more progressive our bank board
has sought to be, the more we’ve found
to be done just to keep up. In this
frame of mind, I leaped at the oppor­
tunity to serve as a founding director
of the National Association of Bank Di­
rectors when the idea was discussed
among several old friends who have
worked together in close harmony
within the ABA for the past several
years.
For example, I asked several banks
in various asset sizes to describe to me
the reporting done at monthly board
meetings and what documents are
placed in directors’ hands for direct,
personal, eyeball review. In virtually
every case, we decided together that
the report fell into the category of in­
ad equ ate. If trouble comes, Heaven
forbid, being personally liable for bank
mismanagement would be bad enough
for a director, but not to have taken
reasonable and appropriate means to
keep informed would be worse. I’m not
looking for trouble, but if trouble
comes, it seems incumbent on bank
management to have made a great ef­
fort to keep its directorate properly in­
formed from the trouble-free times
through the early warning stages right
down to the bitter end.

A

60

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

By JAMES A. WEBB JR.
President
National Association
Of Bank Directors
Although we are still in the early
days of organization and are just be­
ginning to be prepared to make our
presence known and solicit member­
ships, the easiest method of explaining
our purpose is, perhaps, a brief state­
ment of goals:
W hat it is. The NABD is a nonprofit
professional association of both “inside”
and “outside” bank directors.
W hat it does. The NABD will seek
to inform, educate and represent bank
directors so that they’re well informed
and current in their duties, responsibil­
ities, liabilities and rights. Consumer
groups and regulators appear to be
subjecting banks—particularly, the ac­
tions and relationships of bank boards
—to ever-increasing scrutiny and criti­
cism. This necessitates a new aware­
ness on the part of bank management
and bank directors.
H ow this will b e done. The NABD
contemplates regional and national
workshops to increase the understand­
ing of bank management and bank di-

E D IT O R ’S N O TE : There are many
bankers associations, but they were formed
primarily for active career bankers. How­
ever, late last year, a new association was
created for inside and outside bank di­
rectors. It’s headquartered in Washington,
D. C., and its spokesman and president is
James A. W ebb Jr., chairman, Nashville
City Bank. Because the National Associa­
tion of Bank Directors (N A B D ) is new,
and its targeted membership is different
from most bankers associations, M id - C o n ­
t i n e n t B a n k e r asked Mr. W ebb to write
an article telling why it’s believed such a
group is needed and how the NABD plans
to achieve its objectives.

rectors, provide a more complete un­
derstanding of the director function
and facilitate an interchange of infor­
mation on issues that directly concern
every bank director. The possibility is
being researched of establishing a
school for bank directors at one of the
leading centers of continuing adult ed­
ucation for brief in-residence study on
in-depth training in director responsi­
bilities. Finally, an Annual Bank Direc­
tor Conference is planned to give bank
directors the advantage of hearing di­
rectly from the country’s leading
spokesmen in banking, government and
education on issues directly affecting
banking.
H ow to join. When an individual
bank becomes a member of the NABD,
its statutory and advisory board mem­
bers become entitled to all benefits and
activities. Membership dues are nom­
inal and, of course, tax deductible ac­
cording to the following scale:
Banks with total footings of:
Annual
D ues
Under $10 million
$10 through $49.99 million
$50 through $99.99 million
$100 through $499.99 million
Over $500 million

$100
$150
$200
$250
$500

In summary, an investment now of
a few dollars and some time spent im­
proving board members’ understanding
of all their functions, responsibilities
and liabilities may well avoid later em­
barrassment for both inside and outside
directors and make management look
like the champion it ought to be. And,
on the drawing board now, to kick off
the real honest-to-goodness nuts and
bolts of our coming to grips with our
objectives, we have planned a one-day
regional workshop for Friday, February
11, 1977, at Stouffer’s Riverfront Inn
in St. Louis. This workshop will be di­
rected primarily to the region com­
posed of Missouri, Kansas, Nebraska,

MID-CONTINENT BA N KER for Jan u ary , 1 9 7 7

Everything about
the portfolio added up.
But the earnings.
A correspondent bank faced a big
problem.
Their million dollar portfolio wasn’t per­
forming. And with rising expenses and de­
creasing loan demands, it looked like they
wouldn’t meet their income goals in the years
to come.
Faced with this dilemma, they came to a
bank with a proven earnings record. First in
Dallas. Where a team of Asset and Liability
Management Specialists rolled up their
sleeves. And got down to business.
They started by looking long and hard at
the bank. Where it was and where it was go­
ing. The debt structure, their customer pro­
file, and a dozen other factors.
Then, after they knew the bank and the
town, they used their market knowledge and
the experience they had gained from manag­
ing their own portfolio to recommend changes.
Like the wider spread between “agen­
cies” and “governments.” A strategy for ad­
vance refunding maturities. And active man­
agement of both assets and liabilities.
The result was a higher earning portfolio.
One that was better geared to market condi­
tions. And supported by continuous, up-todate management strategy.
And all it took was good thinking. Based
on 100 years of experience and a concern for
the customer’s best interests.
If that’s the kind of creative thinking your
bank needs, call Charles Dunlap, Vice Presi­
dent of our Correspondent Division at 214744-8030.
Because at First in Dallas, good banking
starts with good thinking.

First National Bank in Dallas

Member F.D.Ijl».'

Asubsidldry of ■■■ First International Bancshares.Inc.

Branch offices in London, Paris, Singapore and Cayman Islands. Representative offices in Tokyo and Sao Paulo.

MID-CONTINENT BA N KER for Jan u ary , 1 9 7 7


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

61

Reilly Joins NABD
WASHINGTON, D. C.—Peter
A. Reilly will become executive vice
president, Nat’l Association of Bank
Directors, headquartered here, ef­
fective February 1. For the past
two years, he has been executive
vice president, Association for Mod­
ern Banking in Illinois (AMBI),
headquartered in Springfield.
Before going to AMBI, Mr. Reilly
was director of the ABA’s commer­
cial lending division for eight years.
During that time, he organized the
ABA Commercial Lending School
and ABA Graduate Commercial
Lending School, both at the Univer­
sity of Oklahoma. Mr. Reilly also
organized the ABA’s certified com­
mercial lender program.

Illinois, Oklahoma, Iowa and Arkan­
sas. More regional workshops are in the
works, but the only other firm date at
this point is our Annual Director Con­
ference to be held in New Orleans,
April 13-14-15, 1977.
At this point in our development,
however, we can’t guarantee anything
except our interest in the banking pro­
fession and our desire to perform a
genuine service to interested bank di­
rectors and interested bank manage­
ment. W e are confident that our con­
cern is proper; our cause is just, and
our constituency is eager to join in an
idea whose time has arrived. • *

One-Day Directors Workshop
Planned for February I I
By New Directors Association
ST. LOU IS—The newly organized
National Association of Bank Directors
will hold the first of a series of regional
bank director-management workshops
here February 11 at Stouffer’s River­
front Inn.
Purpose of the workshop is to up­
grade director understanding in the
areas of functions, responsibilities and
liabilities.
Topics to be taken up on the oneday program include: the director in
this period of critical change and crisis,
how to best serve a bank and represent
it to the community, what a director re­
quires to make decisions, the new Con­
sumer Protection Act and compliance
examination, what a director should
know before he accepts a directorship
and potential liabilities of directors.
Bankers from the Mid-Continent
area appearing on the program include
James V. Baker, executive vice presi­
dent, Fidelity Bank, Oklahoma City;
B. M. Lamberson, vice chairman, Com­
merce Bancshares, Kansas City; Paul

62

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

J. Pfeilsticker, vice president, Conti­
nental Bank, Chicago; Ray Sonnenberg, vice president, Edgemont Bank,
East St. Louis, 111.; Ben A. Parnell Jr.,
chairman, Bank of Springfield, Mo.;
and James Webb, chairman, Nashville
City Bank.
■ F IR S T NATIONAL CHARTER
CORP., Kansas City, and Farmers
Trust, Lee’s Summit, have announced
an agreement by which the latter will
become the 19th member of the HC.

Iowa Congressman Disagrees
W ith Views of Rep. Reuss
O n Savings, Proposed T a x Cut
WASHINGTON, D. C.— A remark
by Representative Henry Reuss (D.,
Wis.) on the CBS radio program, Cap­
itol Cloakroom, that citizens saving
money wouldn’t help the economy led
to a rebuttal from Iowa’s Third Dis­
trict Congressman Charles Grassley
and, in turn, an answer to Mr. Grassley from Representative Reuss. The
latter is chairman, House Banking and
Currency Committee.
The round-robin discussion began
November 10, when— on the program
—Representative Reuss responded as
follows to a question concerning Pres­
ident-Elect Jimmy Carter’s proposed
tax cut:
“If it is determined that greater stim­
ulus is needed, then I very deeply feel
that the way to go is not via a general
tax cut, but via a specific job creating
legislation—public-services jobs,
in
short.
“I say that because if you do it, try
to stimulate via a tax cut, a great deal
of the money which you leave in the
taxpayer’s pockets by the tax cut stays
there. They save it rather than spend
it, so it does no earthly good.
“Secondly, what they do spend, they
spend not on labor-intensive activities,
which is the kind of job that you real­
ly want to make so you can hire lots
of people, but they tend to spend it on
capital-intensive activities and increas­
ingly today it might well be spent on
some compact car or color television
or a motorcycle made not in the United
States but in Japan, so I am very dubi­
ous about the economic effect of a tax
cut. If stimulus is indicated, I think we
can do much better, cheaper, via direct
job creation.”
In response, Congressman Grassley
said, “As chairman of the Banking
Committee, Mr. Reuss surely should
know that if people save their money
in banks and savings and loan institu­
tions, that provides capital for housing

construction and automobile loans, two
areas hit hard by unemployment. It
also frees more funds for investments
by industry to expand and create new
jobs. How can he say that it is not a
stimulus to the economy?”
The Iowan charged that Representa­
tive Reuss would prefer to have the
federal government add to its deficit
by creating a bigger bureaucracy and
employing everyone. He pointed out
that tax cuts during the Kennedy Ad­
ministration resulted in increased fi­
nancial activity and spurred the econ­
omy.
“In fact,” added Mr. Grassley, “the
Treasury gained $54 billion in revenue.
Maybe Mr. Reuss should take another
look at history.”
When
M id-C ontinent
B anker
asked Representative Reuss to elabo­
rate on his radio comment, he said,
“Saving is great for the economy, but
unbalancing the budget by more bil­
lions via a tax rebate, as Mr. Grassley
apparently advocates, and then rejoic­
ing that the money will not be spent
simply is getting things mixed up. Now
is no time for fiscal irresponsibility.”

In Louisville:

Unveiling of A rt Gallery
Features 5 1-Piece Show
“Childhood Images,” a 51-piece
show, was the premiere exhibition of
the new art gallery of Liberty National,
Louisville, at its Main Office.
The showing was an interpretation
of childhood in water color, oil, pastels,
sculpture, textiles and leather, and 23
area artists were represented.
The Liberty National Bank Gallery,
as it is called, is open to the public on
weekdays during banking hours.
Economic Outlook Held

Paul J. Markowski (I.), chief economist, Argus
Research Corp., and consulting economist for
First American National, Nashville, recently
presented an economic outlook for 1977 to
about 100 correspondents of First American.
Others in photo are Kenneth L. Roberts (2nd
from I.), president, First American; Beverly
Douglas (2nd from r.), president, Middle Ten­
nessee Bank, Columbia; and Howell Smith (r.),
president, Northern Bank, Clarksville.

MID-CONTINENT BA N K ER fo r Jan u ary , 1 9 7 7

M ixed Outlook for Union Efforts Seen
HE OUTLOOK for possible spread
in unionization of banks is mixed
for 1977. There is considerable union­
ization activity involving banks, but
much of it doesn’t amount to victory
on the part of unions, according to
John A. Sheridan, president, John Sher­
idan Associates. Mr. Sheridan gave his
views at the recent 30th Conference
of Bank Correspondents, sponsored by
First National, Chicago.
Only two large U. S. banks are
unionized, Mr. Sheridan said. The
question for 1977 and beyond is: Will
unions concentrate on small banks rath­
er than large?
Bankers facing the prospect of un­
ionization of their employees are tak­
ing heart in the fact that disputes can
be kept from reaching the stage where
an election to determine union affilia­
tion will take place.
Recent unionization activity has con­
centrated on small- to medium-sized
banks, Mr. Sheridan said. Various dis­
positions of such activity have oc­
curred, most of it being discouraging
for organizers. Some campaigns go on

T

and on and get nowhere. Some cam­
paigns fade away after a bank makes
concessions. Some union election vic­
tories turn sour when managements re­
sist implementation efforts.
Union organizers promise employees
job security, economic gains, spokes­
men to air grievances with manage­
ment and strength in numbers.
Requests on the part of groups of
employees to discuss wages and work­
ing conditions are an early warning
sign that union activity is afoot, Mr.
Sheridan said. When this happens,
banks should act, not react.
They should make sure wages and
policies are fair, that jobs are period­
ically reviewed for upgrading, that ade­
quate employment records are kept,
that discipline is firm, but fair, that un­
structured job interviews are part of
bank policy, that there are adequate
grievance procedures. Lastly, Mr. Sher­
idan said, management should know
who the bank’s supervisors are, so these
people can be instructed on employ­
ment policies.

W RITTEN
LOAN
P O L IC Y
Every Bank Should
Have One!

"The Bank Board
And Loan Policy"
Provides the Inform ation
Needed to Formulate

Y o u ’r e in th e c e n te r
of e v e ry th in g
w hen you s ta y S h erato n

a W ritten Loan Policy
or Update an Existing O n e !
A must for banks, this 40-page manual
tells w hy all banks should have written
loan policies and how they can formu­
late or update such policies to serve as
guides for lending officers and to help
protect the bank from making costly
commitments.

an d , a lso , th e fin est in

KANSAS CITY,
M ISSOURI

The manual presents the loan policies
of four well-managed banks and con­
tains a rating formula for secured and
unsecured loans, conditional sales con­
tracts, all mortgages, government and
municipal bonds and government agency
securities.
Topics spotlighted include:
• Conditional Sales Contracts

TELEPHONE (816) 842-6090
FOR RESERVATIONS

• All Mortgages
•

Ì

$

PromrSheraton Motor Inn
SIXTH AND MAIN STREETS
SHERATON HOTELS AND MOTOR INNS. WORLDWIDE

Loans for Education

Also included are sections on who
should have lending authority, lending
procedures, loan limits, credit depart­
ment responsibilities and loan examiner
responsibilities.
Can your bank afford to
this manual?
n •

OTHER SHERATONS:
• JOPLIN, MO.
SHERATON-PROM MOTOR INN
3600 RANGELINE AT 1-44 AND U.S. 71

FREE

(Missouri banks add

Price: $4.25
4'/2% tax)
ORDER TODAY!
• WAYNESVILLE-FT. LEONARD WOOD, MO.
SHERATON MOTOR INN
1-44 AND MO. 28, OFF 1-66

800-325-3535 MAKES IT HAPPEN
IN MISSOURI, CALL 1-800-392-3500

MID-CONTINENT BA N K ER fo r Jan u ary , 1 9 7 7


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

* „ _ _

be without

(Sorry, no billed orders)

The B A N K B O A R D Letter
408 O live St., Suite 505
St. Louis, M O 63102

63

Gov’t-Guaranteed Loan Program s
And the Secondary M arket
How the Combination Benefits Banks
HE SECONDARY MARKET in
government-guaranteed-loan
pro­
grams is making strides toward becom­
ing an increasingly important factor in
bank lending practices. Utilization of
the U. S. government’s full faith and
credit guarantee helps banks provide
an answer to questions raised by the
specter of tight money and high inter­
est rates which struck a blow at the na­
tion’s economy in 1974.
The Small business Administration
and Farmers Home Administration
(the latter through its new building
and industrial loan program) have cul­
tivated similar systems that allow banks
and other participating lenders to sell
the guaranteed portion of a loan to a
secondary market investor. Investors
are identified as pension funds, profitsharing funds, credit unions, insurance
companies, bank trust departments,
mutual funds and individuals.
The lender thus will sell the guaran­
teed portion of the loan (normally 90%)
into the secondary market, retain the
non-guaranteed portion and derive ad­
ditional income through servicing the
guaranteed portion.
In essence, then, on a $500,000 SBA
or FmHA government-guaranteed loan,
90%, or $450,000, would be sold in the
secondary market, the lender would
pass through to the new owner propor­
tionate principal and interest payments
on a monthly basis, for a service fee,
and would have only $50,000 on loan
balance against his loan portfolio (in
most states), with that 10% portion to
be carried in normal fashion.
Subsequent to 1974, bankers dis­
covered they could no longer reside
comfortably in the status quo of tradi­
tional lending philosophies, since the
cost of funds often outran loan yields.
The need was strong for a positive
margin from such sources as variable-

64

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

By ALTON M. BATHRICK
rate lending to sensitize loan portfolios
against interest-rate fluctuations.
Great ideas often are generated in
periods of travail, and it’s no coinci­
dence that the government-guaranteed
loan program developed its impetus in
1974, the year of the crunch. Small
Business Administration loans, best
known of the federally backed loan
programs, were established in 1953. It
took 21 years to hatch the idea of com­
bining the program with the secondary
market. And the market today is in its
fledgling stage. Only about 5% of gov­
ernment-guaranteed loans underwritten
by the SBA in 1976 found their way
into the secondary market.
Obviously, the good word hasn’t fully
spread throughout the banking indus­
try, but when it does we can expect it
to develop as have GNMA modified

pass-through securities during the
1970s. W e view the government-guar­
anteed loan market today as being sim­
ilar to the position Ginnie Maes were
in during the late 1960s.
Both the SBA and FmHA, the two
principal guaranteeing agencies, are co­
operating eagerly to assist lenders in
taking advantage of the unique and
prudent leveraging position offered
through government-guaranteed loans.
The agencies have, importantly, re­
duced much of the red tape that for­
merly went into securing secondary
market approval.
Numerous lenders have indicated in­
terest in several other agencies, such
as the Economic Development Admin­
istration and the Energy Research and
Development Administration. These
agencies may join the more than 100
government-guaranteed loan programs
in existence, and many will qualify in
time for resale to the secondary mar­
ket.
There are numerous advantages for
bank participation in the secondary
market with government-guaranteed
loans. W e’ve mentioned some of them
in general. Here are details:
1.
Effective yield on actual funds
invested is very attractive. The lender
earns original interest on the retained
portion of the loan, plus the servicing
fee from the guaranteed portion sold
into the secondary market.
EXAM PLE

Alton M. Bathrick is mgr., government-guar­
anteed loan dept., Hibbard & O'Connor Gov­
ernment Securities, Inc., Houston. He's shown
here at his desk.

$100,000 10% FmHA 90%
Guaranteed Loan with
1.50% servicing retained
10.000 at 10%
$1,000
90.000 sold (w/1.50%
servicing)
1,350
Total Income:
2,350
Total Yield:
23.50%
(Yield could be lower if lender pays

MID-CONTINENT BA N K ER fo r Jan u ary , 1 9 7 7

All three of these men head the Correspondent Bank Depart­
ment for one bank, Memphis Bank & Trust. As a team, they’ve
given us management depth and ability in correspondent
banking that’s simply unbeatable. T hey’re a crack unit.
Any one of the three can give you all the correspondent
services you need, with better than 8 0 years of combined
experience and a full staff behind them. To name a few:
Transit Operations, Credit Assistance, Investments, Bond
Portfolio Analysis, Safekeeping, Trust Services, Data Process­
ing, Business R eferrals. . . in short, the
whole ball of wax. T hey’ll even throw in
some extras like expert insurance
capability, guidance in the construc­
tion and design of bank facilities,
furniture, d e c or . . . even supplies.
Service fit for royalty.
Lynn Hobson, Vice President
Gus Morris, Vice President
Jim Newman, Vice President
Call toll-free and they’ll rush
to your rescue. In Tennessee,
1-800-582-6277. In other states,
1-800-238-7477.

THE THREE
MB&TEERS

Memphis Bank & Trust Correspondent Department

MID-CONTINENT BANKER for January, 197 7

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

65

guarantee fee. This yield is calculated
on actual dollars invested after sale of
the guaranteed portion, in this case,
$ 10, 000 .)
2. Use of the secondary market al­
lows the lender to recover 90% of his
funds which, in turn, provides for
greatly increased lending opportunities.
In particular, smaller institutions can
make more loans and service signifi­
cantly more customers.
3. Increased use of government
guarantees combined with the second­
ary market is one of the most workable
programs to make possible solid bene­
fits, not only to business and industry,
but to communities the lender helps
support. The lender acts as a conduit
for new capital.
4. Many times, demand deposits
maintained by the borrower of govern­
ment-guaranteed loans provides for a
self-funding transaction. Yield calcula­
tions mentioned previously do not in­
clude investment of demand balances.
Obviously, yields would be greater by
calculating the monetary value of these
balances.
5. The most important time to de­
velop a relationship between borrower
and lender is when a business is small
or new. As the business prospers, addi­
tional bank services will be needed,
and balances are likely to increase.
6 . Capital is a major concern of to­
day’s banker. It has become customary
to levy capital charges in the pricing
of a new loan. Retention of a smaller
portion of a loan reduces capital pres­
sures while increasing yields.
7. Liquidity is another attractive ad­
vantage when lenders utilize govern­
ment guarantees. The secondary mar­
ket remains active even in times of the
most restrictive credit practices.
8 . The secondary market provides
for improved management of interest
differentials since loans sold in the mar­
ket should produce yields on the re­
maining portion that will reflect posi­
tive margins in all interest-rate environ­
ments. Proper use of variable-rate priv­
ileges should create loans that normal­
ly can be sold without a loss in any in­
terest rate environment.
9. Market independence probably is
the most important advantage of this
program. Reliance on marketing fullfaith and credit loans has resulted in
more consistent loan placement than
dependence on overline assistance for
larger loans.
Development of the secondary mar­
ket has been given high priority by
both the SBA and FmHA. The pro­
gram has moved ahead, but not nearly
as fast as it might if loan demand had
stayed at 1974 levels. To maximize the
advantages from this market, banks
may find it advantageous to consider
66

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

" D ev elo p m en t o f th e s e c o n d ­
ary m a r k e t h a s b e e n g iv en h igh
priority b y b o th th e SBA a n d
FmHA. The p r o g ra m h a s m o v e d
a h e a d , bu t not n ea rly a s fa s t a s
it m ig h t if lo a n d e m a n d h a d
s ta y e d a t 1974 le v e ls ."

committing to a new outlook toward
government guarantees. Traditional
misconceptions—such as excessive pa­
perwork, red tape, “minorities only” or
the notion that guarantees are for mar­
ginal credits only— are being overcome.
Government guarantees may be
studied to determine which ones fit
particular needs
of
the banker.
Through an innovative process, the
SBA has increased guarantees from
$350,000 to $500,000, increased ma­
turities to 20 years, treats the farmer
as a small businessman, provides con­
struction guarantees for builders and
seasonal guarantees for the small busi­
nessman.
The FmHA (B&I) loan program
guarantees loans up to 30 years on
land, building and permanent fixtures;
up to 15 years on machinery and
equipment and up to seven years for
working capital.

Bankers Assess Outlook
A survey of bankers attending the
30th Conference of Bank Corre­
spondents sponsored by First Na­
tional, Chicago, in November, re­
vealed that bankers expect inflation
to increase under the Carter Ad­
ministration.
Nine out of 10 bankers responding
said current monetary and fiscal
policy should combat inflation rather
than unemployment.
The poll also indicated that most
bankers expect the prime rate to be
at 7%-7/2% by m id-1977. A majority
said real growth would not exceed
5%.
Two out of three expect business
conditions by year-end 1977 to be
about the same as at the time of the
conference. In respect to their own
banks, 90% said earnings will be
about the same or higher during
1977.
In the area of interest rates, the
majority of bankers think long-term
rates will be between 9%-10% by the
end of 1977. The Dow-Jones Indus­
trial Index will be at or about the
1,000 mark and the unemployment
rate will be about 7%.
About 700 bankers participated in
the poll.

To make government guarantees
work as a part of the lending policy of
banks, a more aggressive attitude to­
ward becoming a term lender to small
businessmen would be in order. Loan
demand is down for major corpora­
tions, but many small businessmen are
still locked out of the equity and debt
markets. A major business weekly ob­
served recently that for companies be­
low the majors, finding or obtaining
long-term funds is almost as difficult
as it was in the worst days of 1973-74.
The small businessman, the farmer
and the entrepreneur are looking for
stable, reasonably priced term credit.
In fact, if bankers review their loans
for the past 10 years, they may be sur­
prised how many renewable notes were
in reality term loans made at short­
term rates. The small businessman feels
more comfortable with term credit than
with the instability of short-term cred­
it or renewable one-year notes. If a
bank actively solicits term loans, it’s
likely to find the borrower to be much
less rate sensitive and probably less in­
clined to “shop” for a lower rate.
Bankers may consider using the gov­
ernment guarantees to provide asset
liquidity for bankable term credits
where working balances are available.
The Lubbock, Tex., SBA office, an ex­
cellent and innovative office, recently
completed a five-year review of eight
participating banks. These banks used
the SBA as a tool to support bankable
term credits. They also were able to
develop average working balances of
18% on the original amount of each
loan.
Hibbard & O’Connor Government
Securities, Inc., is an active participant
in this market. Its service includes as­
sistance in preparation of documenta­
tion required to sell a loan, develop­
ment of strategies to use government
guarantees, proper pricing of term
loans and market techniques to identify
bankable small businessmen. Commit­
ments can be arranged well into the fu­
ture to protect the lender.
Finally, success of secondary market
participation in the government-guar­
anteed loan program depends on its ac­
ceptance by banks across the nation.
We believe this is simply a matter of
time. When it occurs, we think it will
cause a re-evaluation of existing lend­
ing policies.
Bankers will develop more emphasis
in long-range thinking than in the past.
It will give partial relief to balance
sheets and capital constraints. It will
produce more demand deposits and in­
crease fee income, develop greater fu­
ture liquidity and improvement of mar­
gins.
It is not a pipe dream. It’s here to­
day. * *

MID-CONTINENT BANKER for January, 1977

Howdoestheenergycapital
moveitsenergy?
Helping it reach its destination is
First City National Bank.
Some thirty underground pipelines carry
Texas Gulf Coast resources to major U.S.
cities thousands of miles away. These
pipelines move millions of gallons of oil,
natural gas, petrochemicals and other
liquid products.
This area of Texas has become one of
the nation’s most important oil and gas
transmission centers — connecting the
products of plants and refineries along the
Houston Ship Channel with inland desti­
nations as far away as New York City.

One-quarter of the nation’s major
pipeline companies moving natural gas are
found in Houston. Together these 14
companies operate more than 12 2 ,0 0 0
miles of natural gas pipeline.
First City National Bank uses its
financial strength to help move Texas
Gulf Coast resources. This involvement
has taught us even more about the energy
field. And what we know is yours for the
asking.
We’re becoming involved with more
and more industries every day. And we’re

MID-CONTINENT BANKER for January, 1977

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

proving to correspondents that more ser­
vice is the result of more experience.
Understanding business as well as bank­
ing has made us . . .

A major financial strength behind
Texas industry.

1

!I

FIR ST
C IIY
NATIONAL
BANK
O F HOUSTON

Â

67

Prepare NOW for Annual Meetings

Booklets That Aid (!) Bank Management
• How to Prepare for Kidnap/Extortion
Threats. 4-page study, outlines security
precautions to take at the bank and at
home, sample “alert” system, action to
take during and after threat. No. 114, 3
copies for $1.
• So Your Husband Is a Bank Director.
2 pages. Outlines for the bank director’s
wife the “sensitive” nature of her hus­
band’s directorship. Stresses the confiden­
tial nature of the banking business; dis­
courages bridge-table gossip! No. 115, 3
copies for $1.
• A Code of Ethics. 4 pages. Sample
policy statements by two banks, covering
personal conduct of officers, inside and
outside the bank. Example: sets criteria
for conflict of interest, political activity,
outside interests, trading in bank stock,
gifts and entertainment that can be ac­
cepted by officers. No. 116, 3 copies $1.
• Capital Adequacy. 4 pages. W hen does
a bank have enough capital? Should a
bank resist supervisory pressure to increase
capital? Should a committee of board mem­
bers keep abreast of capital requirements
for their bank? These and other questions
discussed. No. 117, 3 copies for $1.
• Specialist Directors. This four-page
study highlights the need for bank boards
to consider adding “specialists” to the
board. Example: CPA’s, educators, en­
vironmentalists, minority group representa­
tives, even labor leaders. W hat should
your bank do about this? This study offers
suggestions. No. 119, 3 copies for $1.
• The Bankers’ Handbook. Considered the
most complete and definitive reference
source covering current practices. It places
the money knowledge of 90 of the country’s

(2) Bank Directors
(3) Bank Stockholders
• Bank Stock Prices. How the price
range of a bank’s stock should be de­
termined is discussed in this four-page
study. The pros and cons of high and
low stock prices are examined so direc­
tors can determine where to set the
price of their bank’s stock. No. 134, 3
copies for $1.

leading bankers at the fingertips of the
banker or businessman, in a concise, ana­
lytical style. In it are the answers to most
of your questions about banking—easy to
use. 11 major sections— in 87 chapters.
1230 pages. No. 120, $30.00.
o Bank Audits and Examinations. This
study, written in non-technical language,
is designed to be helpful (1) to an inde­
pendent accountant engaged to conduct
an opinion audit, (2) to an internal bank
auditor who wishes to make his work more
effective and ( 3 ) to a ban k director who
wishes to compare procedures followed by
his bank with the modem methods out­
lined. No. 121, $32.
• Organizing Jobs in Banking. A practical
manual designed for bank officers and de­
partment managers to use as a guide in
defining the duties and responsibilities of
every position in the bank. It establishes
position qualifications and job specifications
and contains suggestions for training new
personnel and employees transferring from
one position to another. No. 122, $28.
• W hat Every Bank D irector Should
Know About Bank Counsel. A pithy dis­
cussion of the advantages and disadvan­
tages of a bank maintaining full-time coun­
sel, and whether that counsel should be an
elected director. The counsel-director re­
lationship is also covered— a vital relation­
ship in these days of complicated legal
maneuvering. No. 129, 3 copies for $1.
• So Your W ife Is a Bank D irector. W ith
an increase in the number of women di­
rectors, there is a need for the husbands
of these directors to “learn the ropes.”
T his study provides basic information for
the spouse that is designed to enable him
to assist his wife in the complicated busi­
ness of running a bank. No. 130, 3 copies
for $1.

• Management Policies for Commercial
Banks. 2nd edition by Howard D. Crosse
and George H. Hempel. Substantially re­
vised edition dealing with major policies of
liability and asset management in banks.
Includes examples of major policies and
the relationship of policy makers and the
issuing of policy. Examines lending prac­
tices, personnel, marketing management
and portfolio management and capital
structure. No. 131, $15.95.
• M anagement Succession. 8-page study.
This has been termed the number one
problem in banking. Directors have the
legal duty to staff their banks and this
publication provides invaluable aids to as­
sist directors in this area. Includes a com­
prehensive checklist for management de­
velopment. No. 133, $1.
• W hat Every Bank D irector Should
Know About Public Relations. A veteran
journalist and PR man describes what PR
is and how a message can be relayed to
the public: how the good works of your
bank can be publicized. Includes an ex­
ample of a deposit-building program that
worked; also describes how the bank’s
personnel were “sold” on the program,
thus insuring its effectiveness. No. 135, 3
copies for $1.
• W hat Every D irector Should Know
About Personnel Management. One im­
portant aspect: evaluation of employment
policy . . . the director should understand
this. Also, each bank should have a re­
cruitment policy and a general policy with
respect to the role of fringe benefits. No.
139, 3 copies for $1.

• Commercial Problem Loans. A study
that makes a significant contribution to
improving lending skills by filling a
void in the loan department’s litera­
ture. The problem loan is identified in
detail and a program of supervision is
outlined. T he volume includes a 41page chapter on collecting problem
loans and a case study of a fraud that
brings all the points discussed into full
play. Also included are a complete
sample credit file and a hypothetical
credit policy statement. Published in
1974. No. 137, $18.

Order by Number Using Coupon on the Opposite Page
68

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

MID-CONTINENT BANKER for January, 1977

Be a Step Ahead of Bank Regulators!
Examiners expect banks to have Written Loan Policies.
Send TODAY for your copy of the revised and enlarged edition of The Bank
Board and Loan Policy, a 40-page manual that discusses the reasons for a bank
having a written loan policy. Included are current loan and credit policies of
four well-managed banks that can aid your bank in establishing broad guidelines
for its lending officers. A written loan policy can protect directors from lawsuits
arising from failure to establish sound lending policies!

Check Box No. 1 1 3 , $ 4 .2 5 per copy

OTHER MANAGEMENT-DIRECTOR MANUALS
• Bank Directors and Their Selection,
Qualifications, Evaluation, Retirement. 24
pages. Answers key questions concerning
director selection, retention and retire­
ment. Special section: the prospective di­
rector and how he should be expected to
contribute to the bank’s success. No. 101,
$2.85 per copy.
• Bank Shareholders’ M eeting Manual. 60
pages, 8J£ x 11". Designed to aid directors
of state-chartered banks, this book dis­
cusses conflict of interest, minority rights,
fuller disclosure, voting of trust-held se­
curities, preparation of stock purchase and
stock option plans, also capital notes and
debentures.
The manual also is helpful in updating
annual shareholders’ meetings at a time
when stockholders are becoming more in­
sistent on receiving meaningful information
at annual meetings and in annual reports.
No. 102, $7.75 each.
• A Model Policy for the Bank’s Board
of Directors. 24-pages, reviews typical
organizational chart, duties and responsi­
bilities of managing officers and various
standing committees, loan, investment and
collection policies, and an outline of a
suggested investment policy. No. 103,
$2.85 per copy.

board or management? No. 106, 3 copies
for $1.
• The Board of Directors and Effective
Management. Harold Koontz, 256 pages.
Critical look at directors’ role: functions
and responsibilities, decision areas, control,
relationship of success to more productive
management. No. 107, $13.50 per copy.
• Deferred Compensation Plan for D irec­
tors. Explanation of an important IR S
Ruling that will allow your directors to
collect directors fees after retirement, thus
offering substantial tax savings. No. 108,
3 copies for $1.
• A Business Development Policy. A plan
for the small bank in setting up objectives
and establishing responsibilities in the of­
ficer staff for getting new business, holding
present business. No. 109, 3 copies for $1.
• SA L E S: How Bank Directors Can Help.
Detailed outline of a program that has
developed more than $40 million in new
business for a holding company chain in
the Southeast. No. 110, 3 copies for $1.

• Planning The Board Meeting. This 28page booklet provides some workable
agendas, suggestions for advance planning
and also lists type of reports a board
should receive monthly and periodically.
It emphasizes the need for informing the
board as quickly and concisely as possible.
An excellent supplement to plans your
bank already has. No. I l l , $3.15 per copy.
• Policy Statement for Equal Employ­
ment Opportunity. 4-page study, contains
suggested Equal Opportunity Program
aimed at preserving a bank’s eligibility to
serve as federal depository. No. 112, 3
copies for $1.

SEE OPPOSITE PAGE FOR OTHER TOPICS
Please Send These Management Aids:

• Annual Review for Officer Promotions.
4-page study, contains 12 point-by-point
appraisals of officer performance and
potentials. No. 104, 3 copies for $1.
• Check List of Audit Procedures for
Directors’ Examination. 23-part outline en­
compasses review of major audit cate­
gories. Special 4-page study. No. 105, 3
copies for $1.
• Bank Board Policy and the Preroga­
tives of Operating Management. Special
study focuses on utilization of skills and
knowledge of “outside” directors; should
llie board do more than merely set
policy?; who should operate the bank—the


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

101

copies

102

copies

$ ....

116 . . . .

copies

$ ....

117 . . . .

copies

$ ....

119 . . . .

copies

$ ....

120 . . . .

copies

$ ....

121 . . . .

copies

$ ....

$ ....

103

copies

$ ....

104

copies

$ ....

105

copies

$ ....

122 . . . .

copies

$ ....

129 . . . .

copies

$ ....

130 . . . .

copies

$ ....

131

....

copies

$ ....

133 . . . .

copies

$ ....

134 . . . .

copies

$ ....

106

copies

$ ....

107

copies

$ ....

108
109

copies
copies

$ ....
$ ....

I 10

copies

$ ....

135 . . . .

copies

$ ....

111

copies

$ ....

137 . . . .

copies

$ ....

I 12

copies

$ ....

139 . . . .

copies

$ ....

Total

$ ....

113

copies

$ ....

(In Missouri add

114

copies

$ ....

4'/2% Tax)

m

Send Completed Coupon W ITH C H E C K
to: Commerce Publishing Co ., 408 O live
St., St. Louis, Mo. 63102, publishers of
The BANK BOARD Letter, Mid-Continent
Banker and Mid-Western Banker.

Enclose check payable to
The BANK BOARD Letter

Name

..................................................................

Bank or C o m p a n y ...........................................
A d d re s s................................................................

$ ....

Miinicipal Crediit Anailysis
Amd P o rtfo lio Manage m ent
S NEW YORK CITY has been re­
ceiving rave reviews for its locally
staged, produced and directed drama
“From the Precipice and Back,” most
of us involved in municipal finance
have used the occasion to draw several
object lessions.
First o f all, there is no free lunch
regardless of how socially appealing
the largesse may be, whether it’s la­
beled transfer payments, benevolent re­
tirement benefits, tuitionless higher ed­
ucation, ad naseum. While creative ac­
counting temporarily may obfuscate
who owes whom how much, money
borrowed from the investing public
and used for whatever purpose is
nevertheless money to be repaid by
those who borrowed it.
A second, and less equivocal object
lesson, impinges on this exact point.
There is a disconcerting lack of uni­
formity and standardization regarding
a municipality’s financial reporting pro­
cedures. It’s often equally difficult for
local taxpayers and bondholders alike
to know the true state of financial af­
fairs vis-a-vis literally thousands of
local governmental units. This situation
presents a unique challenge to the port­
folio manager, who normally has little
or no direct contact with the majority
of those issues held in portfolio.
Following the first act of New York
City’s drama over two years ago, more
attention has been devoted to municipal
credit analysis than during the pre­
ceding 10 years. Since the Big Apple’s
well-publicized problems have been
properly accepted by most tax-exempt
portfolio managers as a mandate to be­
come more credit conscious, it’s essen­
tial to establish a credit-oriented frame
of reference. Relatively few portfolios
are large enough to justify a full-time
portfolio manager, let alone a full-time
analyst to review those issues presently
held as well as new issues. While there
is a mushrooming body of information
available, both on a fee basis and as a
service, the portfolio manager cannot
discharge fully his credit responsibility
without developing a suitable frame of
reference.
Such a frame of reference will pro­
vide the necessary tools to read and
comprehend a variety of available cred­
it reports and statistical data. In ad­
dition, these tools can be improved to
provide a broader range of options on
which to build a more sophisticated

A

70

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

By THOMAS S. HARDIN
portfolio strategy, i.e., identifying im­
proving credits as candidates for pos­
sible upgrading, or deteriorating credits
as candidates for possible downgrad­
ing. While the latter utilization of credit
analysis in portfolio management isn’t
for everyone, the former utilization—to
develop a basic understanding of mu­
nicipal credit analysis—is essential for
the portfolio manager to discharge his
responsibilities to the investment com­
mittee and the board of directors.
The following paragraphs are intend­
ed to enable the portfolio manager to
establish such a frame of reference so
that intelligent, independent judgments
may be made regarding the risk-reward
ratio of tax-supported bonds; the risk
being the event of default and the re­
ward being the yield.
The first step in developing this
frame of reference is to view bond
purchases as an extension of bank cred­
it, but to a more impersonal borrower,
a municipality. Just as a commercial
lending officer must follow well-defined
analytic guidelines, the portfolio man­
ager should develop similar guidelines
which extend well beyond the bond’s
rating. In developing such guidelines,
the ultimate question to be answered
deals with the borrower’s, or munici­
pality’s, repayment ability.
In addressing this issue properly, the
following traditional evaluation cate­
gories should provide a broad outline
for a credit-oriented frame of reference:
1. Economic factors.
2. Debt composition and magnitude.
3. Administrative and governmental
factors.
4. Financial and cash flow analysis.
5. A general assessment of the mu­
nicipality’s present and future ecoTHOMAS S. HARDIN
is nat'l sales mgr.,
municipal bond div.,
Harris Bank, Chicago.
He is an a.v.p., joined
Harris in 1975 and,
before receiving his
present post, w as in
the underwriting and
municipal credit sec­
tion of the bank's
bond division. He for­
merly w as v.p., Loewi
& Co., Milwaukee. Harris' municipal bond
div. has representative offices in New York,
San Francisco and St. Louis.

nomic prospects and fiscal stability.
While these five considerations will
broadly define a suitable frame of ref­
erence, a more precise definition of
each one will enable the portfolio man­
ager to make better informed, more au­
tonomous credit judgments. As this an­
alytic process sharpens the portfolio
manager’s focus, an overall profile
based on historical trends and patterns
should be built. Many issues will be
held in portfolio for five, even 20 years
or longer. A municipality’s prospects
can be evaluated most accurately by
reviewing historical trends and extrap­
olating a judgment regarding future
viability.
As every portfolio manager realizes,
the security for all general-obligation
bonds is a tax levy on all taxable prop­
erty, which provides the fundamental
source of revenue. Consequently, the
first element, economic factors, in­
volves an analysis of: (a) total tax
base; (b ) population; (c) distribution
of the tax base between residential and
commercial; (d) employment diversi­
fication and stability; (e) general signs
of economic strength as evidenced by
new building permits, etc.; (f) demo­
graphic factors, such as educational at­
tainment of the population, age and
value of the housing stock, etc. When
reviewing these economic factors, it’s
essential to maintain a balanced per­
spective so that no single element be­
comes too significant, or too insignifi­
cant.
The essential consideration in evalu­
ating economic factors is the diversifi­
cation and stability of the tax base and
its ability to accommodate unexpected
changes such as the loss of a large em­
ployer or a substantial taxpayer. Ide­
ally, the overall tax base should include
both residential and commercial or in­
dustrial taxpayers. A concentration of
residential may make an issuer vulner­
able to a decline in population, while
an undue concentration of commercial
or several dominant employers may ex­
pose an issuer to financial uncertainties
caused by a general or industry-wide
economic downturn. A general conserv­
ative approach is that no single tax­
payer should represent more than 10 %
of the total tax base. Population should
neither increase nor decrease too rap­
idly. Rapid growth demands obvious
capital projects such as schools, sewers,
etc., which can force undesirable debt

MID-CONTINENT BANKER for January, 1977

accumulation. Conversely, a declining
population, normally a telltale sign of
a deteriorating credit, usually creates a
proportionately greater economic bur­
den on the remaining population base.
Occasionally, a population decline may
be offset by an increase in the indus­
trial or commercial segment of the tax
base.
Other considerations such as issuance
of new building permits, zoning, trans­
portation facilities, age and value of
housing stock and an economic profile
of the population such as wealth levels
and educational attainment will sharp­
en your overall understanding of a
municipality as a viable, revenue-gen­
erating enterprise. In evaluating var­
ious economic factors, you should apply
a similar perspective, relating an in­
crease or decrease in each component
to its impact on the overall trend or
profile.
To assess the second category, debt
factors, the following items must be
evaluated: (a) overall tax-supported
debt and related repayment schedules;
(b ) significant debt ratios; (c) relation­
ship between short- and long-term
debt; and (d) interrelationships be­
tween debt and wealth levels. A very
important consideration in assessing a
municipal credit is the demonstrated
pattern of debt management and cap­
ital expenditure programs relative to
the income-producing ability of the tax
base. Trends indicating any growth or
shrinkage in the tax base should be
considered in relation to the corollary
movement of total bonded indebted­
ness. Since the tax base provides the
revenue stream to pay debt service, a
potential danger signal may occur
when total tax-supported bonded in­
debtedness continues to increase at a
more rapid rate than the tax base.
Sound debt-management practices
are an excellent means of controlling
debt-service expenses to achieve a
smooth expense factor in future bud­
gets. Ideally, the maturity schedule
should be related to the useful life of
the facility being built; a rule of thumb
is that 5% of an issue should be amor­
tized per year, although this generaliza­
tion may have numerous valid excep­
tions. It’s important to determine if a
too-rapid amortization schedule will
impose an unnecessary burden on pres­
ent taxpayers or whether a too-slow
amortization schedule will unnecessari­
ly restrict future capital projects as old
or obsolete facilities are still being
funded. In either event, the capital­
financing flexibility of an issuer may
be unduly restricted, thus limiting its
future fiscal prospects. Awareness of
statutory debt limits is a vital element
of debt management to confirm that
sufficient future financing capacity
exists relative to those needs implied by

" A d m itted ly , a discussion o f ty p es o f m u n icip al d e b t can b e
n ea rly a s excitin g a s w a tch in g p a in t dry, bu t it w ill p r o v id e th e
p o r tfo lio m a n a g e r a v a lu a b le p e r s p e c tiv e fro m w h ich to u nder­
sta n d d e b t ratios

the growth characteristics of the area.
Since the ability to understand a
municipality’s debt statement is funda­
mental to credit evaluation, a brief
review of the types of municipal debt
may be useful. There are four such
categories:
T he first is total gross or total direct
debt, which represents that debt in­
curred by the issuer either in its own
name, or through annexation of terri­
tory or consolidation with another gov­
ernmental unit, and all debt payable
from ad valorem taxes, including in­
direct debt that’s directly tax support­
ed, such as lease-rental payments.
T he secon d category is net direct
debt, which is simply total direct debt
less any cash and debt-service funds,
or reserve funds, and less that debt
which is serviced in the first instance,
from earnings generated by a specific
facility, but which is payable in the
second instance from ad valorem taxes
should revenues be inadequate to meet
debt service. Beware of those debt
statements that reveal excessive direct
debt which purports to be self-support­
ing. Should the revenue-producing
source prove to be inadequate, the
municipality would be compelled to
use its taxing power to provide un­
planned debt service, thereby possibly
restricting future fiscal prospects.
T he third category is total direct and
overlapping debt. Overlapping debt is
the proportionate share of the debts of
local governmental units located wholly
or in part within the limits of the issuer
and which is tax supported.
T he fourth category is net direct and
overlapping debt, or that total tax-sup­
ported debt for which an issuer is re­
sponsible after deduction of cash, cash
equivalents, debt-service funds and in­
direct debt which is tax supported and
that historically has been self-support­
ing.
Admittedly, a discussion of types of
municipal debt can be nearly as excit­
ing as watching paint dry, but it will
provide the portfolio manager a valu­
able perspective from which to under­
stand debt ratios. Debt ratios are an
indispensable quick check to arrive at
a common denominator among munici­
palities in order to make valid and
meaningful comparisons. The four most
commonly used debt ratios are total
direct and overlapping debt per capita,
debt to assessed value, debt to full mar­
ket value and debt per acre. Per-capita

MID-CONTINENT BANKER for January, 1977

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

debt measures only the magnitude of
debt, not its economic burden, since
one unit of population anywhere does
not represent a correspondingly equal
unit of wealth, skill and tax-paying
capacity. Normally, per-capita debt of
less than $250 is considered excellent;
from $250-$500 is very modest; from
$500-$750 is easily supported; from
$750-$1,000 is approaching the high
side; and anything over $ 1,000 de­
mands considerably more analysis. A
very high or very low per-capita debt
isn’t necessarily bad or good; it de­
pends on what portion of the total tax
base is dependent on individual real
estate property taxes versus commercial
or industrial taxpayers, particularly
since a number of additional revenue
sources may be available to a muni­
cipality such as a sales tax, income tax,
franchise tax, etc.
The second measure, debt to as­
sessed value, is of limited value be­
cause of the wide disparity among as­
sessing ratios throughout the country.
A much more significant and useful
ratio is overall net debt to true or fullmarket value. This measure reflects
most accurately the ability of a tax
base to produce an income stream,
from which debt service flows. Gen­
erally, net overall debt to full value of
less than 1 % is excellent; from 1 % to
2 /2% is very good; from 2%% to 5% is
easily supported; from 5% to 10% may
restrict fiscal flexibility; and a ratio in
excess of 10 % is alarming, since histor­
ically one of every three cities whose
net overall debt to full-value ratio ex­
ceeded 10% defaulted. The fourth ratio
is debt per acre for so-called farm
bonds, or “black dirt” bonds. A ratio of
less than $20 debt per acre is consid­
ered excellent, while $21 to $40 debt
per acre is quite good; however, since
the value of the farm land is included
in the full value of all taxable property,
along with all other assessed property,
debt to full value is still the most
meaningful ratio.
Thorough evaluation of an issuer’s in­
come statement also should include an
examination of the relationship be­
tween long- and short-term debt. While
there is no ideal long- to short-term
debt ratio, it’s important that an is­
suer’s historical ratio has remained
about constant. An increasing reliance
on short-term debt may indicate a
growing use of notes to cover bud­
getary or operating deficits. The rela-

71

tionship between total debt and per­
sonal or family income levels is referred
to as debt burden and is a relatively
new statistical measure of the popula­
tion’s ability to support public debt.
For example, per-capita debt expressed
as a per cent of mean or median family
income should be about 3% to 5%; percapita debt expressed as a per cent of
personal or individual income should
be approximately 15%. Bear in mind
that these ratios, like all ratios, are
intended to provide a guide and are
not absolute measures of an issuer’s
fiscal integrity. Many unique situations
can occur affecting the total mix of
population, tax-base diversity, wealth
levels, et al, which may distort individ­
ual ratios without necessarily adversely
affecting overall creditworthiness.
The third guideline, administrative
and governmental factors, is somewhat
more esoteric than the previous two
guidelines. While it is virtually impos­
sible to quantify the quality of admin­
istrative and governmental factors,
several aspects should be reviewed to
develop an interface between govern­
mental effectiveness and the municipal­
ity’s anticipated financial prospects.
The quality, professionalism and po­
litical philosophies are an important in­
dicator of the types of service which
may be provided vis-a-vis the implied
expenditure controls and cost burdens.

Accounting and reporting procedures
should be current; they should reflect
accurately and adequately the sources
and use of income received; it’s often
interesting to notice any dependence
on earnings from “enterprise funds,”
such as a municipality-owned utility
system. Another indicator of govern­
mental effectiveness is the thorough­
ness and accuracy of budgeting and
capital planning, which should be re­
alistically related to projected income
flow.
Financial and cash flow analysis, the
fourth evaluation category, should dis­
close overall operating data and finan­
cial management efficiency. Operating
funds should be examined closely to
detect broad trends leading to large
accumulated surpluses or possible def­
icits; the quickest check is to examine
the year-end cash position relative to
its magnitude in previous years.
Sources of revenue are important to
assess, particularly any trends that im­
ply a growing dependence on federal
or state aid. Growth in state and local
spending has far outdistanced corre­
sponding growth in federal domestic
expenditures. But while local govern­
ments are spending more, they are
spending less of their own money. Be­
tween 1959 and 1972, city govern­
ments’ revenue quadrupled from $29.5
billion to more than $118 billion; but

Disney World, Busch Gardens
and the world’s finest beach walking!
THE

R ESO R T HOTEL
. . . most luxurious resort on St. Pete Beach
Only beautiful St. Pete Beach separates you and the
Gulf of Mexico.
204 elegant guest rooms, some with kitchenettes and
steam baths . . . lounge with entertainment . . . superb
restaurant . . . poolside service . . . fishing, golf and
tennis nearby.i
L l . »«
i For literature and rates, write:
nüSnlrJw JriH
■ 57Q
Breckenridge
Hotel
D is n e y w o rm ,
0 Qu|f B!vdResort
S t pete B e a c h F |a . 3 3706
a n d ohth ° ?r 6nS 1 • • • or Phone: <813) 360-1833
a llr a r lin n «

NAME.
ADDRESS,
CITY/STATE/ZIP.

72

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

during this time, fiscal aid from other
government units rose from 30% of
total revenues to more than 40%. To
offset the increase in state and federal
aid, property taxes are less important
as a source of revenue, dropping from
nearly 49% of total revenue in 1959, to
37% in 1972, while the sale’s tax com­
ponent has remained relatively small
and static. In fact, it has been esti­
mated that more than 60% of the
growth in local government spending
during the past five years has been fi­
nanced by state and federal aid. Per­
haps the portfolio manager needs to
become more cognizant of the ad­
monition, “The Lord giveth, and the
Lord taketh away.”
An area of growing concern regard­
ing cash-flow analysis is that of un­
funded liabilities. As a result of sharply
higher public employee wage settle­
ments, it’s increasingly important to
explore the condition of an issuer’s
pension fund, a prime culprit in un­
funded liabilities. To make up past un­
derfunding of pension obligations, it’s
estimated to cost Los Angeles $1 bil­
lion, New York State $3 billion and
Massachusetts, which has no funding
at all, perhaps $8 billion. Unfunded
liabilities can impose as real a demand
on current and future revenues as debtservice requirements.
In general, these cash-flow factors
can jeopardize debt repayment: (a)
chronically unbalanced budgets; (b)
operating deficits; (c) an inflexible
revenue system; (d) pledges of reve­
nues normally available for govern­
mental purposes to the support of lim­
ited liability bonds; (e) poorly con­
ceived and unmanageable repayment
schedules. Conversely, these factors
will strengthen debt repayment: (a)
historically balanced budgets;
(b)
maintenance of comfortably large cash
surpluses of working cash, in the gen­
eral fund; (c) diversified and stable
revenue sources; (d) a well-conceived
and manageable repayment schedule.
Financial analysis also should ex­
amine revenue and expense source al­
ternatives to property taxes to deter­
mine overall fiscal flexibility. A nega­
tive variance of more than 10 % be­
tween projected and actual expenses
and revenues may indicate either poor
management or a deteriorating credit.
Because of the large per cent of total
revenue originating from property
taxes, income-tax collections and de­
linquent
tax-collection
procedures
ideally should result in a 98% or great­
er collection factor.
At this point, the portfolio manager
now is equipped to evaluate the fifth
guideline by making a general assess­
ment of the municipality’s present and
future economic prospects and fiscal
viability. This obviously is the bottomline judgment based on an independent

MID-CONTINENT BANKER for January, 1977

evaluation of the many individual com­
ponents within each evaluation cate­
gory. Each portfolio manager must re­
late his own value frame of reference
to credit factors to arrive at a risk/ re­
ward ratio judgment. The risk is the
event or likelihood of default, while
the reward is the yield, or rate of re­
turn on the investment. The more so­
phisticated portfolio manager may em­
ploy advanced credit-analysis tech­
niques to identify so-called under­
valued situations, deteriorating credits,
improving credits, etc. But for most
retail portfolio managers, the five-step
valuation process just presented should
provide a sound frame of reference
within which prudent investment de­
cisions can be made. • *

TV Celebrity McMahon
Stars in Bank Ads
“Tonight” TV show announcer Ed
McMahon is serving as spokesman for
First National, Mobile, Ala., for a 12month period. The tall TV celebrity is
appearing in a series of T V and radio
commercials spotlighting auto loans,
First Bank Club, midnight teller ser­
vice, home improvement loans, day-in/
day-out savings and the bank’s image.
According to a bank spokesman, Mr.
McMahon was contracted to enable the
bank to make its commercials stand out
over those of competing institutions,

both locally and nationally. Mr. Mc­
Mahon is also being used to familiarize
the viewing public with the bank’s re­
cently adopted corporate logo as a
member of First Bancgroup—Alabama,
Inc.

Automated Teller System Standard
Published by Underwriters Lab
CHICAGO—Underwriters L a b o r a ­
tories, Inc., has released the first edi­
tion of its standard for automated teller
systems, UL 291. The requirements
apply to the construction and security
of equipment intended to automatically
dispense currency when properly op­
erated by an authorized customer, and
to provide some protection against un­
authorized removal of currency.
The requirements cover products in­
tended for permanent connection to
600-volt or lower potential branch cir­
cuits and products intended for cord
connection to 300-volt or lower poten­
tial branch circuits.
Copies are available at $3.50 or for
$9. The latter price includes a subscrip­
tion service to any revisions that may
be issued. Order from Underwriters
Laboratories, Inc., Publication Stock
Department, 333 Pfingsten R o a d ,
Northbrook, IL 60062.

Arts Council Receives Merc Film

Presenting the historical film, "Missouri: Por­
trait of a People," to Stanley J. Goodman
(r.), dir., May Co., and ch., Missouri Arts Coun­
cil, is James L. Rieger, pres., Mercantile Bank,
Kansas City. The film, which traces the state's
history through works of Missouri artists,
sculptors, musicians and writers, w as spon­
sored by Mercantile Bancorp., St. Louis, parent
HC for the bank, and w as produced under
auspices of the Arts Council.

MID-CONTINENT BANKER for January, 197 7

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

73

Bank of Oklahoma, Tulsa,
Opens Tower Facility

U BLIC TOURS and a series of
grand opening parties have kept
the calendar full for officers and per­
sonnel at Bank of Oklahoma for the
past few weeks. The social functions
have been held to acquaint Tulsans
with the newly opened headquarters
of the bank, located in what is said to
be the state’s tallest building, the 667foot Bank of Oklahoma Tower, which
is located in the nine-square-block
Williams Center complex.
The official opening of the new fa­
cility occurred last November 1, fol­
lowing a massive move made in late
October. No formal dedication or elab­
orate opening festivities were held.
Funds that would have paid for such
an activity are being held in reserve to
be used for a community service proj­
ect which is yet to be announced.
The bank is the first occupant of the
Williams Center, a downtown revitali­
zation project that will include a per­
forming arts center, hotel, restaurants,
shops and a park.
Construction of the Williams Plaza
Hotel has begun. The $20-million
building will be connected to the
Tower and the bank through the retail
mall area. Completion is expected in
the summer of 1978.
The bank occupies the lower 10
floors of the tower, which was designed
by Minoru Yamasaki, who also de­
signed the World Trade Center in New
York City. Main banking services are
located on the third-floor plaza level,
which is connected with a parklike
green by a pedestrian bridge. A park­
ing garage is located beneath the
green.
Teller modules, instead of the oldstyle cages, look out onto an elevated

P

On th e C ov er: F ish -ey e len s
v ie w o f B an k o f O k la h o m a 's
5 2-story to w e r, ta lles t bu ild in g
in s ta te a n d n e w la n d m a r k
in Tulsa. P hoto on this p a g e
s h o w s to w e r fro m 2 V i-acre
g r e e n w hich co v ers p a r k in g
garage.

74

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

garden. Open spaces throughout the
bank are done in warm earth tones and
accented by 1,300 potted plants. A
garden outside the north lobby con­
tains a dozen trees and blooming
shrubs some 40 feet above street level.
The seven bank floors above the
three-floor podium level contain offices
without doors and walls to enable the
bank to achieve flexibility. “W e wanted
to be able to change our minds,” said
President Leonard J. Eaton Jr. “Mov­
able partitions separating work stations
can be rearranged overnight. This gives
us the flexibility we need as we expand
as a regional financial institution.”
Office partitions have fiberglass cores
beneath thick fabric covers and con­
tain sound within each work area.

Three-dimension interpretation of Bank of
Oklahoma's logo stands at entrance to bank
quarters. The stainless steel statue is made
up of 50 pieces welded together after a series
of molds were made using the "lost w ax"
method. The work weighs half a ton.

MID-CONTINENT BANKER for January, 1977

More than 1,200 people attended the opening celebration of Bank
of Oklahoma in its new quarters last month. Among the guests were
bankers, state legislators, attorneys and physicians. About 450 banks
were represented at the dinner-dance. In left photo, bank officials
greet guests. From left, they are Vice Chairman Marcus R. Tower, Mrs.
Swearingen, Chairman Eugene Swearingen. Photo at right gives band­
stand view of party, held in bank's lobby.

Since most lighting is built into the
partitions, the ceiling is entirely acous­
tic. Noise is halted by carpet squares,
drapes and abundant greenery. Office
sounds are muffled by an unnoticeable
whisper-tone called “white sound.”
One of the bank’s most dramatic
features is a spiral staircase connecting
the eighth-floor corporate division with
ninth floor executive offices. Recep­
tionists are stationed on each floor.
The tower is scheduled for comple­
tion in March. Upper floors are oc­
cupied by the Williams Companies,
owner of the building.
Some services were retained in the
lobby at Bank of Oklahoma’s former
location, which is two blocks from the
Tower at 320 South Boston. There is
a motor bank at the old location, too.
Another motor bank will be construct­
ed three blocks west of the tower later
this year.
Bank of Oklahoma was founded in
1910 as Exchange National. It occu­
pied its own building in 1917. This 1 2 story building was expanded in the
1920s to 2 2 stories and the bank’s
name was changed to National Bank
of Tulsa. In 1975, the present name
was coined and work was begun on
the present building. The 52-story
tower was topped out a year ago.
Exterior finish is of satin aluminum
with bronze-colored, heat absorbing
glass. White marble arches grace the
podium level. Each tower floor mea­
sures two-thirds of an acre and the en­
tire tower contains 34 acres of floor
space with more than 5,000 windows.
The building is bordered by First, Sec­
ond and Main streets and Cincinnati
Avenue. It occupies an area that was
formerly populated by rundown build­
ings. * *

Lobby of Bank of Oklahoma Tower picks up arches and contemporary flavor of exterior.
Teller modules are at left.

MID-CONTINENT BANKER for January, 1977

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

Keynote speaker Kermit Hansen (I.), ch., U. S.
Nat'l, Omaha, spoke on burden of consumer
regulations affecting banks at recent Consumer
Finance Conference of Missouri Bankers Asso­
ciation. At r. is Conf. Ch. Norman T. Williams,
v.p., Commerce Bancshares, Kansas City.

C. W ayne Cape (standing), v.p., American
Nat'l, St. Joseph, took part in dealer financing
profitability session at MBA conference. Seated
at r. is William H. Vaughn, v.p., Mercantile
Trust, St. Louis, who also spoke. Session had
standing-room-only crowd.

Bankers M ust Serve as Own Saviors,
Says Speaker at Finance Conference
By JIM FABIAN
Associate Editor
HO IS going to save the banker
from over-regulation? Nobody but
W
the bankers themselves! This was the
main point of the keynote speech made
at the recent Missouri Bankers Associa­
tion 17th annual Consumer Finance
Conference. The speaker was Kermit
Hansen, chairman, U. S. National,
Omaha. More than 300 bankers attend­
ed the day-and-a-half conference in
Columbia, Mo.
Mr. Hansen called attention to the
new federal bank examination proce­
dure, which is designed to determine
compliance with various consumer-or­
iented regulations that have been
passed or decreed by Congress and reg­
ulators.
He said bankers can expect the ex­
aminers to investigate bank compliance
with Truth in Lending, Equal Credit
Opportunity, the Fair Credit Reporting
Act, the Fair Housing Act, Home Mort­
gage Loan disclosure regulations, the
Real Estate Reporting Act, advertising
regulations contained in regulations Q

and Z, payment of interest on deposits
as outlined in Regulation Q, plus rele­
vant state banking laws (especially
usury statutes).
In addition, he said, examiners will
be asking about compliance with the
Federal Trade Commission’s regulation
overturning holder-in-due-course prac­
tices.
He advised bankers to review their
policies and procedures, whether they
are written or not, to determine tech­
nical and monetary compliance with all
regulations and laws.
Banks must prove that they act in
good faith and attempt to conform to
the numerous regulations, he said.
Examiners will ask about internal
controls, about board policy on credit,
about the status of internal training,
about the extent of the transmittal of
information within the bank. They will
want to know who, besides the CEO, is
responsible for the bank’s policies and
actions and what procedures the bank
has set up to resolve consumer com­
plaints. They will want to know the rea­
sons loan applications have been re­
jected and they will want to talk to the
bank’s internal auditor and head teller
Panelists at confer­
ence included (from
I.) William A. Glassen,
a.v.p.,
Com­
merce Bank, Moberly;
Wade L. Nash, MBA
staff attorney; Nor­
man
T.
Williams,
conf. ch. (standing);
Robert F. Walster,
pres., Thornton Nat'l,
Nevada; and Charles
F. Leutkemeyer, v.p.,
Big Bend Bank, Web­
ster Groves.

76

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

— and their stories had better agree
with those told by the CEO!
Mr. Hansen spoke of the mounting
costs compliance is generating, giving
an illustration of one bank that spent
more than 200 costly man hours gather­
ing information for examiners.
He discussed his concerns about how
best to protect citizens against excessive
powers of the state and how best to
protect the rights of any minorities (in­
cluding business firms). These con­
cerns, he said, are balanced with two
trends of society—the ever-increasing
rate of government expenditures and
the lowering level of economic literacy
that is perpetuating a lack of under­
standing of democracy because of the
host of regulations that, although
clothed with respectability, are a drag
on the economy.
He said bankers should develop pos­
itive plans of constructive resistance to
overactive consumerists by getting to
know members of the consumer groups
in their areas. They should listen to
consumerists and develop dialogues
with them and offer to teach them the
facts about banking.
He also advised bankers to work
within the MBA to organize a group or
committee to probe the plans of state
legislators and committees, convince
them to treat all financial institutions
equally and to avoid passage of bad
bills.
He recommended increased legisla­
tive liaison at the state level and offers
to help eliminate costly and confusing
legislation on the books. An offer to
examine and recommend changes cov­
ering the entire bundle of state statutes
affecting financial institutions could be
extended to the legislature by bankers
so that banking statutes could be mod­
ernized and made more efficient.
He said bankers should let governing
bodies know what regulations are cost­
ing bank customers in the form of
higher interest rates. Better yet, he
said, let bank customers know, so they
will go to their legislators and tell them
that they can’t afford the legislative
protection they are getting.
In conclusion, Mr. Hansen said bank­
ers should speak up for banking and
realize that all bankers are in the same
boat. They should establish a means
of exchanging information regarding
the problems and complexities of the
industry.
Ronald R. Tullos of the ABA’s gov­
ernmental relations division, shed light
on the reasons behind the movement to
over-legislate and regulate banks.
He said the catalyst behind con­
sumer legislation is liberal Democratic
congressmen and their staffs. Congress­
men, in order to get reelected every

MID-CONTINENT BANKER for January, 1977

two years, must make it look as though
they’re helping the little guy—the con­
sumer, he said. To court constituent
approval, they are willing to use a
sledgehammer to kill flies!
In analyzing the national election,
Mr. Tullos said the fact that one party
is in control does not mean clear sailing
for President-Elect Jimmy Carter.
Southern congressmen consider Mr.
Carter as being too liberal. They might
take advantage of Mr. Carter’s break-

in period and pass new legislation un­
favorable to the new President, he said.
He added that membership on con­
gressional banking committees will be
pretty stable, as only a few congress­
men on those committees were defeat­
ed in the recent election. However, he
said, if the seniority system is further
eroded, confusion could develop. Also,
he said, if Senator John Tower (R.,
Tex.) moves to another committee, his
replacement will be Senator Edward

W. Brooke (R.,M ass.), who is not as
favorably inclined to banking as is Sen­
ator Tower.
Mr. Tullos said that possible legisla­
tion affecting banking that could be
taken up in the new Congress could in­
clude the creation of a consumer credit
agency, outlawing of the Rule of 78s,
an investigation into credit card prac­
tices, a probe of credit life practices
and the granting of services typical of
banks to other financial institutions. * *

Economy, Regulations, Planning Strategies
Discussed at First Alabama Bank Forum
ANKERS from throughout Ala­
bama gathered in Montgomery
last month to hear what to expect from
the economy, banking regulations and
planning strategies for 1977. The occa­
sion was the 30th Annual Bank Forum
sponsored by First Alabama Bancshares, the $ 1 .2 billion holding com­
pany.
An economic outlook for 1977 was
presented by Edward H. Boss Jr., vice
president for economic research, Con­
tinental Illinois National, Chicago. Mr.
Boss predicted a 5% increase in eco­
nomic activity in the coming year. He
said the major growth will come from
new housing construction, expenditures
for new plant and equipment and in­
creased government spending. “While
it is still too early to know the plans of
the new administration,” he said, “it
is felt that the inflation rate is likely to
hold in the 5% to 6 % range which we
have seen over the past several
months.”
Mr. Boss does not believe that farm
products and processed food and feed
prices will decline much further since
they are now at extremely low levels
relative to the cost of production. He
forecast that retail food prices are like­
ly to rise 2% to 3% in 1977. Prices of

B

consumer services are likely to continue
to be the most rapidly rising major sec­
tor of the consumer price index.
Frank A. Plummer, chairman, First
Alabama Bancshares, complimented
state bankers on producing the sound­
est banking system in the Southeast.
He further stated that Alabama bank­
ers should use this strong base to seize
the initiative to develop local markets.
He expressed concern that failure to
meet the needs of local communities
might accelerate the liberal movement
to allocate credit on a federal level.
Federal allocation of credit would pro­
duce dire results for both the national
economy and local enterprise, accord­
ing to Mr. Plummer.
Skillful management and planning
by bankers was discussed by James S.
Gaskell Jr., president, First Alabama
Bank, Montgomery. “Because so many
of a bank’s expenses are the results of
banking laws and regulations, bankers
have actual control over only a small
area of their income and expenses,”
Mr. Gaskell said.
He predicted that the cost of money
will continue to rise in 1977. “While
the prime rate has dropped from 1 2 %
to its current, level of about 7 /2%, I do
not know of a single bank that has low­

LEFT: Pictured at First Alabama Bancshares Bank Forum are (from I.)
Frank A. Plummer, chairman, host organization; A. G. Westbrook, pres.,
Commercial Bank, Demopolis; Harry I. Brown, ch. & pres., First Nat'l,
Sylacauga. RIGHT: Forum speakers included Edward H. Boss Jr. (I.),


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

ered interest rates on savings deposits
below ceilings permitted by banking
regulations.
“Cost of people has risen for banks
as well as other businesses,” Mr. Gas­
kell said. “In fact, a recent national sur­
vey shows the cost of employee bene­
fits has increased 23% in two years.
With this background of sharply in­
creased costs, bankers are going to have
to review the prices of their services
and continue to seek ways to increase
the efficiency of their staff and opera­
tions.”
Paul E. Norris, senior vice president,
First Alabama Bank, reminded the
bankers of the new laws passed by
Congress and new regulations issued
by the Federal Reserve and Federal
Trade Commission in 1976. “Bankers
have little or no time to waste in study­
ing, understanding and meeting the re­
quirements of these new laws and reg­
ulations,” he said. “Already the en­
forcement agencies, reacting to the
pressures and criticisms of the consumerist, have expanded their forces and
have conducted thorough compliance
examinations.” Mr. Norris said the un­
derstanding banker will welcome such
examinations as an aid in avoiding or
minimizing future litigation. • •

v.p.. Continental Illinois Nat'l, Chicago, and James S. Gaskell Jr. (c.),
pres., First Alabama Bank, Montgomery. At r. is Lynn H. Mosley, pres.,
First Alabama Bancshares.

m

U

NEW S

From the Mid-Continent Area
Alabama

Illinois

■ F IR ST NATIONAL, Decatur, has
promoted Ronnie D. Dukes, manager,
Austin Branch, to assistant vice presi­
dent. The following were made assist­
ant cashiers: Shirley Jones Rrothers,
Ruth S. Bass, Douglas B. Fisher and
Steven G. Percer. Donald P. Kyle was
made assistant trust officer, and Maxine
K. Ingram was named branch manager.

m TW O CORRESPONDENT PRO­
MOTIONS were announced last month
by Chicago’s American N a tio n a l.
Michael J. Byrne was advanced to sec­
ond vice president, and Benson R.
Culver was named corresponding bank­
ing officer. Mr. Byrne was a corre­
spondent banking officer. The bank also
promoted Donald C. Fogel from sec­
ond vice president to vice president,
bank operations.

■ W ILLIAM DAN P ITTS has been
named vice president, Bank of Annis­
ton, which he joined last August. He
previously spent 6/2 years in the Geor­
gia department of banking and finance.

■ W ILLIAM H. ROSS, corporate per­
sonnel officer, First Alabama Baneshares, Montgomery, has been appoint­
ed regional vice president and a mem­
ber of the national board of directors
of the American Society for Personnel
Administration.

BYRNE

CULVER

■ F IR S T NATIONAL, Chicago, has
elected four senior vice presidents:
Homer J. Holland, head of the admin­
istrative department; Richard L. Wood,
in charge of that department’s opera­
tions division; James S. Brannen, cor­
porate banking/commercial
depart­
ment; and Alex W. Hart, head of the
BankAmericard division. Mr. Brannen
heads the division responsible for cus­
tomers in the retail, consumer non­
durables and commercial finance busi­
ness.

Arkansas
■ NATIONAL BANK OF COM­
M ERCE, Pine Bluff, has elected two
new directors: Roger Boe, a Pine Bluff
industrial contractor; and Robert D.
Pugh, president of a diversified family
farming operation in Portland, Ark.
■ F IR S T NATIONAL, Little Rock,
has named Charles O. Stewart vice
president and urban affairs officer and
Bruce Thalheimer Jr. vice president
and auditor. Allan Kimball and Steve
Tullgren, loan officers, were made as­
sistant vice presidents. Mr. Stewart
joined the bank in 1971 and formerly
was assistant vice president. Mr. Thal­
heimer has been auditor since 1974.

78

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

WATT

■ H O LLIS W. RADEMACHER, a
senior vice president,
Continental
Bank, Chicago, has been named officerin-charge of the national divisions in
the commercial banking services de­
partment. These divisions include Con­
tinental’s correspondent banking unit.
Mr. Rademacher joined the bank in
1957 and became senior vice president
last July.

■ F IR S T NATIONAL, Mobile, has
purchased property facing Water,
Dauphin and St. Francis streets and
plans to use it to expand the down­
town office’s drive-up and night-depos­
itory services. The new facilities will
be located in a building that will be
erected of white marble stucco.
■ R O BERT S. GADDIS has been
named vice president, national ac­
counts, Central Bancshares of the
South, Montgomery. He was chairman
and president, Central Bank of Mont­
gomery, and continues as chairman. A
new president will be named in the
near future.

RADEMACHER

■ JAM ES
B.
W ATT
has been
named executive vice president, Asso­
ciation for Modern Banking in Illinois
(A M BI), headquartered in Springfield.
He comes from Essex County Bank,
Lynn, Mass., where he was senior vice
president in charge of the consumer
banking division. Previously, Mr. Watt
was senior vice president and secretary,
Bank Marketing Association, Chicago,
and also held posts at Beverly Ban­
corp., Chicago, and Marine Midland
Corp., Buffalo, N. Y.
a LYNDON D. COMSTOCK has
joined O’Hare International, Chicago,
as president and CEO. He succeeds
S. P. Tomaso, who continues as a di­
rector. Mr. Comstock was president
and CEO, Lake Shore Financial Corp.,
and its subsidiary, Hackley Union Na­
tional, Muskegon, Mich., the past 10
years.
■ U N ITED O F AM ERICA BANK,
Chicago, has promoted four staff mem­
bers: Annegret Tietz, from assistant
cashier to assistant vice president, and
JoAnn Mickina, Mary Wiedrich and
Victor Zezelic Jr., to assistant cashiers.

HARROW SMITH COMPANY
Union National Bank Bldg.

501/374-7555

Little Rock, Arkansas
J. E. WOMELDORFF, Executive Vice President

■ F IR S T NATIONAL, Winnetka, has
named Ruth Affeldt vice president and
Steven J. Neudecker cashier and con­
troller.
■ HARRIS BANK, Chicago, has re­
ceived approval to open a facility in
the Board of Trade Building. It will
open in the second quarter of 1977.

MID-CONTINENT BANKER for January, 1977

■ F IR S T NATIONAL, Chicago, has
announced creation of a new institu­
tions and professional division as part
of the metropolitan group in its corpo­
rate banking/commercial department.
Vice President Robert G. Donnelley
heads the division. Vice President Rob­
ert H. Blanchard has been assigned to
head the metropolitan group’s manu­
facturing division, and Vice President
Raymond L. Rusnak Jr. is responsible
for the metropolitan group’s retail and
consumer division. Vice President
James J. Carmody has been transferred
from the metropolitan group’s retail
and consumer division to group D,
brokers division, in the corporate bank­
ing/commercial department. Vice Pres­
ident Walter E. Jenkins Jr. is being
transferred from the metro group’s
manufacturing division to the world­
wide loan administration and review
division. Vice President Norman J. Kost
now heads the latter division, succeed­
ing Senior Vice President Milton C.
Haase, who will retire February 1. Vice
President Thomas R. Rock has been
made head of the control division’s cor­
porate accounting group, formerly
headed by Mr. Kost. William E. Harris,
staff officer, has taken over Mr. Rock’s
duties in the control division’s profit
planning group.
■ DAVID M. RANSFORD has been
named an assistant vice president, com­
mercial loan department, division C,
National Boulevard Bank, Chicago. He
joined the bank in October, coming
from another Chicago bank.

Indiana
■ ST. JO SEPH VALLEY BANK has
promoted Dean F. Davis, Thomas N.
Ertel and Irvin L. Kloska to senior vice
presidents from vice presidents. Mr.
Davis is also president, St. Joseph Val­
ley Finance Corp. He joined the bank
in 1972. Mr. Ertel has been with the
bank since 1969 and Mr. Kloska since
1974.
■ LA FA YETTE NATIONAL has pro­
moted William B. Andrews from assist­
ant vice president to vice president
and Harry A. Dunwoody and Terrill H.
Timmons from operations officers to as­
sistant vice presidents.

■ R O BERT J. MATHIAS has been
promoted to banking officer in Mercan­
tile Trust of St. Louis’ central group,
with responsibilities in Indiana and Il­
linois. He joined the bank in 1974 as
a member of the operations improve­
ment program and was assigned to the
central group in 1975.

MATHIAS

■ MARK E. BAILEY has been named
manager, Park Fletcher Banking Cen­
ter, American Fletcher National, In­
dianapolis. He joined the bank in 1974
and was an assistant manager.
Died. Herbert Morrison, 76, hon­
orary chairman, Elston Bank, Crawfordsville. He was a past president of
the Indiana Bankers Association and
the ABA executive council. He retired
from the bank in 1975 after serving it
for 55 years.

Kansas
■ MERCHANTS NATIONAL, Tope­
ka, has appointed Edward B. Hart sen­
ior vice president and trust officer and
elected Gary M. Thomas vice presi­
dent. Mr. Hart went to the bank from
Commerce Union, Nashville, Tenn.,
where he was a senior vice president
and trust officer. Mr. Thomas joined
Merchants in 1975 and was an assistant
cashier at the time of his election.
■ RONALD L. BALDW IN has been
elected accounting officer at Fourth
National, Wichita. He went to the bank
from an accounting firm in Dallas.
■ LARRY VAN TUYL, president,
Dennis Chevrolet Co., has been elected
a director of First National, Olathe. He
purchased the auto dealership in 1975.

MID-CONTINENT BANKER for January, 1977

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

Treasury Plaque Presented

Bernard J. Ruysser (r.), president, Commercial
National, Kansas City, presents special Depart­
ment of Treasury plaque to Harlan L. Potter,
chairman, 1976 Johnson and Wyandotte County
Savings Bond Campaign, in recognition of the
accomplishments of the 1976 campaign. Mr.
Ruysser is Wyandotte County Savings Bond
chairman.

■ PH ILIP HAMM, president of First
National, El Dorado, and Benton State,
has been elected a director of the Kan­
sas City Fed. He began a three-year
term January 1.

Kentucky
■ FO R T KNOX NATIONAL has pro­
moted Mrs. Jane Smith to loan officer,
Gale R. Johnson to credit card officer
and Randel Ballard to data center of­
ficer. Mrs. Smith joined the bank in
1974, Mr. Johnson in 1975 and Mr.
Ballard in 1970.
■ W ILLIAM E. W ILSON III has
been appointed vice president and trust
officer at First Security National, Lex­
ington. Previous service has been with
First Kentucky Trust Co., Louisville,
and First Wisconsin Trust Co., Mil­
waukee. He is a member of the faculty
of the National Trust School at North­
western University, Evanston, 111.
■ GEORGE A COLLIN JR., vice
president, Liberty National, Louisville,
has been appointed chairman of the
public relations committee of the Ken­
tucky Industrial Development Council.
■ MT. STER LIN G NATIONAL has
promoted Bobby Ballard and Whitt

79

Criswell to vice presidents. Betty Hat­
field has been named assistant cashier,
Evelyn Ensor is a trust operations offi­
cer and Terry Ensor has been named
assistant trust officer.
■ AMERICAN NATIONAL, New­
port, has elected Robert J. Borchers
and William J. Williams, both vice
presidents, to its board. They joined
the bank in 1955.

M ississippi
■ E. B. ROBINSON JR. has been pro­
moted from senior vice president to ex­
ecutive vice president, Deposit Guaran­
ty National, Jackson. He joined the
bank in 1967 and now heads the in­
vestment division. In other action, D e­
posit Guaranty named the following as­
sistant vice presidents: Paul A. Carrubba, Phillip O. McDade, Charles E. Mc­
Leod and E. Anthony Thomas.

Louisiana
BNO Opens Branch

ROBINSON

Lawrence A. Merrigan (r.), president. Bank of
New Orleans, looks on as BNO Branch Man­
ager Michael LeBeau demonstrates 24-hour ATM
—one of three such units—at opening of new
Tulane-LaSalle Banking Center, located in the
Charity Hospital Medical Complex.

■ CONTINENTAL BANK, Metairie,
held groundbreaking ceremonies re­
cently for its Metairie Office. A tempo­
rary office is presently on the site on
Severn Ave. The new office will in­
clude four drive-up lanes and automat­
ed 24-hour teller service. Total cost of
the project is $800,000 and completion
is expected by July.

William A. Carpenter Dies
William A. Carpenter,
51,
pres.,
Whitney
Nat'l, New Orleans,
died at his home De­
cember 12. A 1947
graduate of the U. S.
Military Academy at
West Point, he joined
the bank in 1955 after
serving in the Army
from
1947-53.
He
moved
up
through
various
departments
and posts to v.p. in 1959. Mr. Carpenter w as
named pres, and a director in 1969. He came
from a Kentucky family of bankers and mer­
chants.

80

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

■ HANCOCK BANK, Gulfport, has
promoted the following: from assistant
vice presidents to vice presidents, Sal­
vador S. Domino, James R. Ginn and
Rodney J. Sandoz; from assistant vice
president and trust officer to vice pres­
ident and trust officer, Margie Johnson;
from assistant vice president to vice
president and savings manager, Imogene Stiedle; from trust officer to as­
sistant vice president and trust officer,
Charles L. Eastland; from loan officer
to assistant vice president, David L.
Mills; from assistant cashier to assistant
vice president, Connie L. Spiers; from
training officer to assistant vice presi­
dent and training officer, E. Bonnie
West; from assistant loan officer to loan
officer, L. Clinton Necaise; and from
correspondent banking representative to
correspondent banking officer, Charles
B. Blount.

This is artist's sketch of what Main Office of
First of Jackson will look like following comple­
tion next fall of remodeling project.

will be located on the second floor, as
will conference rooms and public areas.
The second-floor renovations will be the
most extensive and will include the ad­
dition of marble floors and columns,
unique grooved oak paneling, carpeted
floors and wall areas. Private offices
will be provided for commercial loan
officers.
The basement will be remodeled to
house the credit department, with vault
and safekeeping services to remain
there. Expanded facilities for handling
armored-car shipments also are in­
cluded in the plans.

Missouri
■ JOHN K. TRAVERS will join First
National, St. Louis, January 12, as a
vice president in the regional banking
division. He previously was collector
of revenue for the city of St. Louis. In
other action, First National named
James L. Nitsch manager, Chippewa
Banking Center, and Steven L. Tyler
manager, Stadium Drive-In Facility.

First of Jackson's Main Office
To Be Extensively Remodeled;
Project to Cost $1.5 Million

THOMPSON

JACKSON— First National has an­
nounced plans to renovate the public
areas of its Main Office, with comple­
tion set for next fall. The project, in­
cluding furnishings, will cost about $ 1/2
million, will include changes on the
first floor and a complete renovation of
the second floor and basement.
Plans call for the first floor to house
all major high-volume customer ser­
vices and installation of additional tell­
er windows and an escalator to run be­
tween the first and second floors.
The commercial loan, mortgage loan
and correspondent bank departments

TRAVERS

■ BRYON G. THOMPSON has been
promoted to vice chairman, United
Missouri Bank of Kansas City. He is
chairman, First National, Bethany, and
a director of United Missouri banks of
Kansas City and St. Joseph. He joined
the United Missouri staff in 1956.
■ F IR S T NATIONAL, St. Peters, for­
mally opened its new headquarters
building with a public open house De­
cember 17. As a tie-in with the Christ­
mas season, the bank had Santa Claus
come to the bank, where he gave out
candy canes, balloons and coupons

MID-CONTINENT BANKER for January, 1977

Focal point of lobby of new home of First
Nat'l, St. Peters, is large square check desk
with sloping base. Oak is dominant wood, ac­
cented with colors of paprika and deep blue.

good for a regular order of french fries
at McDonald’s. The bank also dis­
played a $100,000 gold certificate from
the U. S. Treasury Department. Those
visiting the display received a “penny
in a bottle” as a free gift. The new
building, constructed of maroon-col­
ored brick and trimmed with man­
made stone fascia, has large solar
bronze glass panels to provide an open,
airy interior. Focal point of the lobby
is a large square check desk with a
sloping base, built around a planter
holding a seven-foot ficus benjaminus
tree. The structure contains 7,800
square feet of floor space, nearly triple
the operating area of the old quarters.
A special oversized drive-up lane has
been designed to accommodate camp­
ers and vans. There’s also an automat­
ed teller machine, called BANK24. The
remodeling program, which cost $1
million, was completed three weeks
ahead of schedule. Planning, design
and construction management was han­
dled by the Bunce Corp., St. Louis.
First National belongs to First Union
Bancorp., St. Louis-based bank HC.

was vice president and head of the op­
erating department at the bank, has
joined the parent company, Mercantile
Bancorp., as vice president and opera­
tions consultant for all 28 affiliate
banks. Mr. Bergmann, senior vice presi­
dent, has assumed responsibility for
both the operating and data processing
departments of the bank and reports
directly to the executive vice president.
Mr. Buxton, vice president, operating
department, has succeeded Mr. Brady
as department head. Mr. Lee, vice
president, data processing department,
has succeeded Mr. Bergmann as head
of that department.
■ FARM ERS BANK, Antonia, has
named Sandra E. Wallace cashier and
assistant secretary. She has been with
the bank 12 years.
■ JAM ES N. GEMIGNANI has been
promoted to assistant vice president,
marketing, at Missouri State, St. Louis.
He joined the bank in 1972 and has
been in the business development area
and assistant operations officer.

■ M ERCAN TILE TRU ST, St. Louis,
has promoted Leon G. Fox from vice
president to senior vice president and
has given new responsibilities to four
executives—William A. Brady, Robert
L. Bergmann, Charles H. Buxton II
and John H. Lee. Mr. Fox continues
to head the personnel department, a
post he has held since 1965. He joined
Mercantile in 1935. Mr. Brady, who

FOX

BUXTON

Walter
Moser,
61,
a.v.p., regional bank­
ing div., First Nat'l,
St. Louis, died sud­
denly December 8. He
called on municipali­
ties and credit unions
in Missouri,
Kansas
and
Nebraska.
Mr.
Moser joined the bank
in 1930, saw service
in World War II and
returned to the bank
as a.c. He became
a.v.p. in 1956.

■ R O BERT E. JOHNSON has joined
Ameribanc, Inc., and its principal sub­
sidiary, American National, both of St.
Joseph, in management capacities. Mr.
Johnson has been named executive vice
president of the HC and senior vice
president of the bank. He had been ex­
ecutive vice president,
Boatmen’s
Union National, Springfield.

BDC Interest Rate Drops
The interest rate charged for busi­
ness loans provided by First Mis­
souri Development Finance Corp.
(F M D F C ) was lowered from 7/1%
to 6/2% Decem ber 1 . The rate is ad­
justed every six months and is based
on the St. Louis prime rate.
The corporation also bases its
rate of interest paid to members on
the St. Louis prime. Some 204 Mis­
souri banks are members of FM D F C .
These banks provide a funding pool
on a line-of-credit basis to be used
by the corporation in assisting busi­
ness firms throughout the state.
During 1976, First Missouri re­
ceived requests from Missouri busi­
ness firms for $25 million worth of
financial assistance.
Jerry Stegall, First Missouri ex­
ecutive vice president, says the cor­
poration is looking for good par­
ticipation loans.

BRADY

MID-CONTINENT BANKER for January, 1977

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

Walter Moser Dies

BERGMANN

LEE

BROWN

JOHNSON

■ JAM ES E. BROWN, president,
Mercantile Bancorp., Inc., St. Louis,
has been named chairman of the Uni­
versity of Missouri-St. Louis Down­
town Advisory Board. The newly
formed board, a group of 21 business,
industry, government and labor lead­
ers, will advise the UM SL administra­
tion on types of courses and other edu­
cational activities to be offered in the
downtown St. Louis area. According to
UM SL Chancellor Arnold B. Grobman,
Mr. Brown had been “extremely help­
ful in the planning that led to our de­
cision to bring university-level oppor­
tunities downtown for the first time.”
Mercantile Trust, St. Louis, the HC’s
lead bank, is serving as a temporary
location for course offerings while
UM SL officials look for a permanent
site for second-semester classes.
■ COM M ERCE BANK, Kansas City,
has named Thomas G. Papa Jr. assist­
ant vice president, metropolitan divi­
sion. He was vice president, Commerce
Bank, St. Louis. The two banks’ HC,
Commerce Bancshares, headquartered
in Kansas City, has elected Joseph J.
McGee Jr. to its board. He is president,
Old American Insurance Co.
81

New Mexico
■ CAPITAL BANK, Sante Fe, has
promoted Steve Lamoreux to vice presi­
dent and David D. Gurule to assistant
vice president. They joined the bank
in 1973 and 1975, respectively.
■ BOB WOOD has been named chair­
man of First National, Portales, suc­
ceeding R. L. Borden, who has re­
signed. Mr. Wood retains his title as
president. Dick Hood was promoted
from cashier to senior vice president;
Bill Brown was elevated from assistant
cashier to cashier; Joan Nuckols was
raised from assistant vice president to
vice president; Joyce Crowe went from
assistant cashier to assistant vice presi­
dent; and Nancy Cares and Bettye
Heckathorn were promoted from bank
officers to assistant cashiers.
■ RICHARD EVANS has moved from
executive vice president, Centinel
Bank, Taos, to senior vice president,
First National of Lea County, Hobbs.
He has been in banking for 17 years
and was employed at First National,
Albuquerque, at one time.

■ J. M. N EW GENT, executive vice
president, TG&Y Stores, has been elect­
ed a director of Stock Yards Bank, Ok­
lahoma City.
■ TE M PL E T. MOORE has joined
Guaranty National, Tulsa, as chief fi­
nancial officer, vice president and cash­
ier, and Warren L. Bane has joined the
bank as assistant vice president in the
commercial loan department.
■ THOMAS F. DUNLAP, who is in
the oil business, has been named a di­
rector of First National, Ardmore.

Texas
■ JOHN R. BUNTEN, executive vice
president, Republic National, Dallas,
has been selected as the successor to
retiring Executive Vice President Ray
J. Pulley as senior credit officer. Mr.
Bunten joined the bank in 1959 and
has been manager of the United States
department. Mr. Pulley has been with
the bank since 1946 and has been on
the executive committee since 1962.
A new Republic AutoBank was opened
recently on the periphery of the Dal­
las business district. The facility is de­
signed to enable people to do their
banking on their way to and from
work.

■ STEVEN J. STA U FFA CH ER has
been named manager of the restruc­
tured operating group at First Tennes­
see National Corp., Memphis. As now
comprised, the group includes the in­
formation systems, operations and
properties management divisions and
First Tennessee Data Services Corp.
and First Tennessee’s five correspon­
dent data service centers.
BUNTEN

■ DONALD E. W H ITE has been
promoted to vice president at First Na­
tional, Grants. He joined the bank in
1971 and his new duties include man­
aging the installment loan department.

■ CHARLES E. McMAHEN has
joined Southwest Bancshares, Houston,
as executive vice president and chief
operating officer, a director and mem­
ber of the executive committee. He was
formerly executive vice president, Tex­
as Commerce Bank and Texas Com­
merce Bancshares.

STAUFFACHER

Oklahoma
■ F IR S T
NATIONAL,
Oklahoma
City, has named Gary M. Gray execu­
tive vice president and head of real es­
tate-related activities for the bank, its
affiliate, American Mortgage & Invest­
ment Co., and two wholly owned sub­
sidiaries of First Oklahoma Bancorp.—
First Oklahoma Realty Investment
Corp. and American-First Title & Trust
Co. Coming from Gulf South Corp.,
Mr. Gray has had previous experience
with Liberty National. Lynn R. McClenny was elected vice president of
the bank. He is a member of the real
estate division and joined the bank in
1975. First of Oklahoma’s total assets
reached $1 billion on November 17,
1976.

GRAY

PULLEY

■ ANCORP BANCSHARES, Chatta­
nooga, has received Fed approval of
its application to acquire Hamilton
Bank of Johnson City for a reported $7
million. Ancorp is the parent company
of American National, Chattanooga.
■ E D WARD has been promoted to
assistant cashier at Hamilton Bank
Johnson City. He joined the bank in
1973.
TURNER

■ F IR S T AMERICAN NATIONAL,
Nashville, has promoted George G.
Payne III to assistant vice president
and elected John W. Buchanan and
Charles E. Holt data processing offi­
cers; Robert B. Cullen loan review of­
ficer; and Landon O. Hagy Jr., corre­
spondent banking officer.
■ COM M ERCIAL & IN DUSTRIAL
BANK, Memphis, has named Jim Hai­
nan assistant vice president; John
Shute and Larry L. Rice, real estate
loan officers; and Gay Veazey, admin­
istrative officer.

McMAHEN

■ TOM TURN ER, vice president,
First National, Fort Worth, has been
elected the 1977-78 chairman-elect and
1978-79 chairman of the Installment
Credit Section of the Texas Bankers
Association. He will also serve on the
advisory board of the ABA Installment
Lending Division during 1976-77. In
other news, David T. (Buster) Averitt
and Leon C. Maxwell have retired.
They joined the bank in 1929 and
1930, respectively, and served as vice
presidents.

J

82

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

MID-CONTINENT BANKER for January, 1977

50-Year Friendship Observed

•

Index to Advertisers

•

American Bank Directory ................................ 53
Associates Commercial Corp............................ 19
Atlantic Envelope Co.......................................... 53
Bank Board Letter ................................ 63, 68-69
Bank of Oklahoma, Tulsa ................................ 29
Blender Co., Howard J ....................................... 52
Breckenridge Resort Hotel .............................. 72
>

C&S National Bank, A tlanta...................... 44-45
Citizens Fidelity Bank & Tr. Co., Louisville . 57
Commerce Bank, Kansas C it y ........................ 31
Commercial National Bank, Kansas
City, Kan.................
79
Continental Bank, Chicago .............................. 21
Athan G. Mertis (I.), vice president, Mercan­
tile Trust, St. Louis, presents Charles Pistor
(c.), president, and Mason Mitchell, executive
vice president, both of Republic National,
Dallas, with plaque commemorating the 50year correspondent banking relationship be­
tween the two banks.

■ FRO ST NATIONAL, San Antonio,
has promoted S. Bradford Sledge to
vice president and Steven L. Aycock,
Howard E. (Gene) Walton and Tex
Corrigan to assistant vice presidents.
Gary J. Harris and Genevieve Wise
were elected credit administrative of­
ficers. Messrs. Sledge and Aycock are
in the correspondent banking depart­
ment. A merger agreement has been
executed between FrostBank Corp. and
Cullen Bankers, Inc., Houston. The
merger is expected to be consummated
early in 1977.

BANKERS
A Sensible Risk
Management
Program In One
Step- By-Step
Practical

DeLuxe Check Printers, Inc............................. 51
Farmers Grain & Livestock Hedging Corp. .
Financial Placem ents.......................................
First City National Bank, Houston ...............
First National Bank, Dallas ............................
First National Bank, Jackson, Miss................
First National Bank, Kansas C it y ...................
First National Bank, St. Louis ......................
First National Bank of Commerce,
New Orleans .
First Tennessee National Corp........................
Fourth National Bank, Tulsa ..........................

30
48
67
61
12
49
86

Reference Guide
Now every commercial banker can understand,
plan and monitor a sensible program of Risk
Management. This new, concise manual helps
you measure all the loss exposures you
face...shows how to reduce needless and costly
insurance gaps or overlaps...aids you in
establishing a full-dimensional risk manage­
ment program, including loss funding, to
conserve your bank assets and get more for
your insurance and protection dollar.

3
16
43

Harland Co., John H........................................... 25
Harrow Smith Co................................................ 78
Hibbard, O’Connor & Weeks, Inc.................... 73
Illinois Bank Building Corp............................... 59
Insured Credit Services, Inc............................ 9
Liberty Nat’l Bank & Tr. Co., Oklahoma City 2
MGIC— Indemnity Corp................................. 26-27
MPA Systems ....................................................... 52
Memphis Bank & Trust Co........................ 11, 65
Mercantile Bank, St. Louis ............................ 4
Missouri Envelope Co......................................... 83

This unique manual - (which is by the sam e
pu blisher o f the Risk and Insurance M anage­
ment Guide F or Savings Institutions) - takes
you step-by-step through every area of Risk
Management planning - in simple terms, with
specific examples. You needn’t be an insur­
ance agent to understand it. Yet every section
reveals new, proven ways to reduce your risks,
losses and problems and is constantly kept up
to date.

National Stock Yards National Bank ........... 85
Prom Sheraton Hotel ....................................... 63
Risk Insurance Management Guide ............. 83
Scarborough & Co............................................... 15
United Missouri Bank, Kansas City ...........
Van Wagenen Co., G. D..................

7

THE RISK AND INSURANCE
MANAGEMENT GUIDE

59

•Complete Loose-Leaf, Tab-Divided, Section Indexed
•Ten issues of “ Risk Management News"
•Guide Updates For The First Year

Whitney National Bank .................................... 47

*1 0 0 .° °

PRESIDENT
BANK DATA PROCESSING CORPORATION

SLEDGE

AYCOCK

■ DAVID M. VANCE, vice president,
First National, Dallas, has been ad­
vanced to head the Americas group of
the multinational banking division. He
succeeds Oakley W. Cheney Jr., who
has moved to First International Bank,
Houston, as executive vice president.
Mr. Vance, who joined the bank in
1974, continues as head of the Latin
American department. The bank has
opened a minibank at the Akard Street
entrance to the First National Bank
Building. It is the second satellite fa­
cility opened by the bank during 1976.
■ TH E F E D has approved a merger
of Federated Capital Corp., Houston,
into Mercantile Texas Corp., Dallas.
Combination of the two HCs has re­
sulted in formation of the state’s fifth
largest HC, according to a spokesman.
Total assets now top $2.7 billion.

Chicago suburban-area bank data processing
corporation seeks chief executive officer. Must
be a top administrator, a people manager.
Data processing, marketing and banking ex­
perience helpful but not necessary. Degree
required. Probable candidate should have
CEO or executive vice president experience
with a bank, data processing service bureau
or a processive industrial company. For the
individual selected total compensation will
be most attractive. Send resume, including
salary history, in confidence to Box 82-M, c/o
MID-CONTINENT BANKER, 408 Olive, St.
Louis, MO 63102.

TRY US
FOR YOUR NEXT
ENVELOPE
REQUIREMENT*
MISSOURI ENVELOPE CO.
1 0 6 5 5 G A TEW A Y BLVD.
ST. LOUIS, M O . 6 3 1 3 2
P hon e 3 1 4 / 9 9 4 - 1 3 0 0
*Ask for our new Plastic Sizer® Template —
Free with your first inquiry.

MID-CONTINENT BANKER for January, 1977

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

#m*. mm

X

HOW YOUR GUIDE
STAYS UP-TO-DATE
You will be automatically billed $50.00 annually for
continuing service beyond the first year to keep your
guide current.

10-DAY TRIAL OFFER
Take 10 days to examine this vital manual at your
leisure. If you are not satisfied, simply return the guide at
no cost or obligation.

\

Mid-Continent Banker

I
i

408 Olive St.
St. Louis, Mo. 63102

I
I
I
I
I
i
I
I
I
I
I
I
I
I
I
I
I

L

Please send me The Risk and Insurance Management
Guide for Bankers. The $100.00 initial price includes the
first ten issues of “ Risk Management News" plus all
revisions and additions to the Guide. I understand if I
am not completely satisfied I may return the Guide
within ten days and my money will be refunded.

I
|
•
|

Please include appropriate sales tax.
□ Check enclosed, please ship postage paid.
□ Bill me and add $2.50 to cover postage and handling,
□ Please send me further information.

f
I

Name.............................................................................................

■

Title......................................................................

I
I
I

Institution...........................................................
Street....................................................................

I

City............................... State.......................Zip.

83

Dean, chairman, Ralston Purina Co,
His outlook for agriculture was predi­
cated on continued sales of ag products
on the world market.
He said that, from a supply stand­
point, the world food situation would
appear to be in slightly better shape.
Although there still are shortages, there
are surpluses, too. And, in the short
term, these are discouraging to pro­
ducers.
The ag outlook for 1977 varies, he
said, depending on one’s point of view.
From the consumer’s viewpoint, 1977
should be a relatively good year. Food
costs may increase from 3% to 4%, which
will be at a lesser rate than inflation.
From the crop farmer’s viewpoint,
there is concern about demand. The
farmer is geared to produce for both
the domestic and foreign markets, yet
in some commodities he sees current
surplus as a price depressant. Mr. Dean
predicted that the crop farmer’s net in­
Donald N. Brandin (r.), ch. & pres., Boatmen's
come in 1977 will at least be equal to,
Nat'l, St. Louis, greets O. O. McCracken, pres.,
and probably show a slight improve­
Civic Center Redevelopment Corp., St. Louis,
at Boatmen's annual business forecast lunch­
ment over, that for 1976.
eon, held recently.
Livestock farmers sense a bottoming
out of their red-ink situation and see
improvement for the second half of
strong enough to pull their commercial
1977. Although producers of pork and
real estate and R E IT loans out of the
poultry have fared better, he said, 1977
hole. While the number of troubled
will not be a banner profit year for
banks is small, he said, a couple are
them. However, if next summer’s feed
bound to fail in 1977 and “their fail­
grains crops come along well, the lot
ure will sound like the whole industry
of the pork and poultry producer should
is in trouble.”
improve in late 1977.
He said a big question mark is the
He said the dairy and egg people
status of international loans, particu­
will have a fairly profitable economy
larly if there is a substantial increase
in 1977 with the usual seasonal ups
in oil prices.
and downs.
“One thing we share in common,”
Suppliers of farm equipment, feedhe continued^ “we seem to be sinking
stuffs and animal health products will
slowly in an alphabet soup. In addition
see 1977 as a year where the best value
to the bank regulators, the Federal Re­
for the money determines who does
serve, the Comptroller of the Currency,
well.
the FD IC and state banking depart­
Mr. Dean predicted a strong long­
ments, we are being lusted after by the
term future for the food and agricul­
Securities & Exchange Commission, the
tural complex in both world and do­
Federal Trade Commission and, more
mestic markets, provided it keeps its
recently, an outfit called the Financial
competitive edge. “1977 is going to
Accounting Standards Board.
hone that edge,” he said.
For the short term, Mr. Brandin said,
David C. Farrell, president, May
the outlook is good, assuming continu­
Department Stores Co., predicted that
ation of the business recovery. But the
the retail industry sees some encourag­
longer term, he said depends on the
ing economic signs. Inflation has moder­
Congress, which has already shown
ated and savings are being accumu­
signs of dusting off some of the bank­
lated at a higher rate. He said if the
ing bills that were defeated in the last
Carter Administration presents the pub­
session. Among these are proposals to
lic with a sense of optimism and stim­
bring the Fed under closer congres­
ulates the economy with a tax cut, the
sional control, to permit payment of
consuming public will begin to believe
interest on demand deposits and to
that things are getting better, which
override state branching laws.
could be translated into a 10% growth
“Couple this with certain techno­
figure for retailers. • •
logical developments, such as in the
payments mechanism, and the larger
term outlook for the banking industry
is a challenging one, to say the least.”
Among other speakers at the lunch­
eon meeting for 500 St. Louis-area
business representatives, was R. Hal

Businessmen Give Outlooks for Economy
At Boatmen's 1977 Forecast Luncheon
By JIM FABIAN
Associate Editor

T

H ERE isn’t any clear highway to
the future of the U. S. economy,
said Donald N. Brandin, chairman and
president, Boatmen’s N a t i o n a l , St.
Louis, at the bank’s annual business
forecast conference, held last Novem­
ber 30.
“The economic recovery that we
labeled a tentative thing a year ago,”
he added, “continues to be tentative
and businessmen who were uncom­
mitted and watching developments
with caution a year ago continue to be
cautious.
“Most businessmen and economists
anticipated increased economic activity
in the second half of 1976. Instead, we
have a pause. Some have blamed the
Federal Reserve for failing to provide
sufficient stimulus to the economy.
Personally, I believe that the psycho­
logical reaction to the uncertainties of
1976 may have been a major factor.”
Mr. Brandin said that PresidentElect Jimmy Carter holds the key to
change. He said there are encouraging
signs that Mr. Carter recognizes the
importance of business-government co­
operation and that the result could be
a period of sustained growth.
He added that he thought some
stimulus is necessary to create a more
positive psychological atmosphere, even
at the price of increased inflationary
pressure down the road.
“As far as the outlook for banking is
concerned,” Mr. Brandin said, “as the
nation goes, so will the banking in­
dustry.”
An expanding economy will bring
increased loan demand and higher in­
terest rates, both of which should in­
crease income, he said. Many of the
larger banks that were seriously over­
extended two years ago are in better
shape now. A relatively high level of
earnings has permitted further substan­
tial charge-offs of problem loans, yet
has afforded a reasonably satisfactory
net income that has bolstered retained
earnings.
Equity and debt offerings have also
helped to improve capital and liquidity
positions, he said. Management has
been strengthened in many cases, and
there is an encouraging return to fun­
damentals.
On the negative side, he said several
sizable banks are still in trouble, largely
because the recovery has not been

84

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

MID-CONTINENT BANKER for January, 1977


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

YI.P.?
C e rta in ly . H e's a
V e ry In vo lved P e rso n .

He has to be. In a bankful of
correspondent specialists, even
the back-up men must become
knowledgeable about your indi­
vidual problems and local par­
ticularities.
As Dave Hyten holds a super­
visory sway over internal opera­
tions, he becomes very involved
indeed with your correspondent
matters. Very Important, too.
So when you want to discuss
a problem with Dave, you
can reach him P.D.Q. at 618271-6633.

"YO UR

BA N K ER 'S B A N K " . . .
J u s t a c r o s s th e r i v e r fro m S t. Lo

THE NATIONAL STOCK YARDS NATIONAL BANK

RABBIT TRANSIT.

An
advanced
check-clearing system that
can dramatically improve
your availability of funds.
Reserve Headquarters and
International Airports in
“Rabbit Transit.” It’s an
Chicago and Kansas City.
improved system devised by
First National Bank in St. Louis
Our computer is
to expedite the clearing of cash
totally dedicated.
letters.
It’s the latest Burroughs
For you, it can mean two computer system with IPS and
important things: better avail­ MICR technology.
ability and bigger profits.
It’s used exclusively by our
Here’s how.
transit operation. And delays
do not occur because of con­
We’re right in the heart
flicting priorities or competi­
of the nation.
That’s more important than tion for computer time.
Our Proof-of-Deposit
you might realize. Our location
in the heart of Middle America system computes float on each
permits ideal transportation into item processed by endpoint
and time of day.
and out of St. Louis and pro­
Full-time specialized staff.
vides a superior transportation
network to all Federal Reserve
This staff monitors out­
cities.
going transit and keeps current
In addition, St. Louis is a with any changes in transporta­
Federal Reserve city which
tion scheduling. Volumes and
enjoys a proven advantage in endpoints are monitored con­
mail times, and is less than one tinually so cash letters clear
hour by air from Federal
efficiently.

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

With their up-to-the-minute
knowledge, our specialized staff
can also make a complete and
objective analysis of your check­
clearing system after an
appropriate test period. Then,
they’ll present a written recom­
mendation of how it can be
handled with increased speed
and efficiency.
Phone (314) 342-6222
for your own transit analysis.
For a copy of our Avail­
ability Schedule, to arrange for
an analysis of your check­
clearing system, or for more
information about “Rabbit
Transit,” phone us now. Or
contact your Correspondent
Banker at 510 Locust, St. Louis,
Missouri 63101.

First National Bank
in St. Louis
Member FD1C H

I■■