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Federal Reserve Bank of St. Louis


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

First NBC and New Orleans in 1831:
The city was lit by

and had the beginnings of its
first Improvement Bank.

tjy y ijiii J ]
H B H H B lif 1
n 1831 N ew Orleans was a
rapidly growing city constantly
needing improvements. O ne of
the vital improvements made at
this time was the basis for the
founding of a new bank, the N ew
Orleans Canal and Banking C om ­
pany, the ancestor of the First
National Bank of Commerce. T he
A ct of the Louisiana State Legis­
lature that created the N ew
Orleans Canal and Banking Com ­
pany stated that, in addition to
its normal banking activities, the
Bank had the purpose of cons­
tructing a much needed canal
from above Poydras Street to

Lake Pontchartrain. Thus the very
first of a list of “ improvement
banks” was begun.

I

First N B C has changed its
name and location, but it has always
adhered to the attitude of constant
improvement, of progressiveness
ana of stability. These are the
qualities that enable First N B C
to best serve all your corre­
spondent banking needs. For
information on First N B C ’s cor­
respondent banking programs con­
tact D oug Lore at I / 8 0 0 / 4 6 2 9 3 1 1 , within Louisiana, or 1 /8 0 0
/ 3 3 3 - 9 6 0 1, outside Louisiana.

First National Bank of Com m erce
CORRESPONDENT BANKING DEPARTMENT
2 I 0 Baronne S tre e t/N e w Orleans, Louisiana 7 0 1 1 2
M em ber F D IC

MID-CONTINENT BANKER for December, 1976


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Federal Reserve Bank of St. Louis

3

"CONTINENT BANKER

Convention Calendar

The Financial Magazine of the Mississippi Valley & Southwest
December
Dec. 12-15: Robert Morris Associates Financial
Statement Analysis Workshop, Atlanta.
January

December, 1976

Volume 12, No. 13
FEATURES

Jan. 16-19: Robert Morris Associates Credit
Department Management Workshop, Atlanta,
Atlanta Hyatt.
Jan. 23-26: Bank Marketing Association Ad­
vertising Workshop, New Orleans, Fairmont
Hotel.

February
39 COMMERCIAL FINANCE/BANK PARTICIPATION LOANS:
A different approach
Eric L. Stone/Richard J. Dorgan
41 THE BANK COST CURVE & COLLATERAL ADMINISTRATION
Administration increases result in higher costs
43 PARTICIPATIONS ARE A PROFITABLE PARTNERSHIP
Enable customer to meet total financing needs

Stephen C. Diamond
Sheldon G. Karras

51 A 'WATERGATE' SITUATION IN BANKING
Sidestepping ethics can produce it

William H. Bowen

54 BANK-COMMERCIAL FINANCE COOPERATION:
It can offer benefits to concerned parties
58 FACTS ABOUT COMMERCIAL FINANCING'S ROLE
It can salvage troublesome bank clients

Robert Schwaab

60 BRANCHING DISPUTE IN OKLAHOMA
OBA president quits because of it

Rosemary McKelvey

66 CHANGES FACING BANKING ARE SPOTLIGHTED
Correspondent bankers meet in Dallas

Lawrence W . Colbert

March

DEPARTMENTS
6 COMMUNITY
INVOLVEMENT
10 SELLING/MARKETING
14 THE BANKING SCENE

18
20
24
28

COMMERCIAL LENDING
EFTS
OPERATIONS
MORTGAGE LENDING

32
34
36
36

INSTALLMENT LENDING
BANKING WORLD
CORPORATE NEWS
NEW PRODUCTS

STATE NEWS
84 ALABAMA
84 ARKANSAS
84 ILLINOIS

85 INDIANA
86 KANSAS
87 KENTUCKY

Editors
Ralph B. Cox
Editor & Publisher
Lawrence W. Colbert
Assistant to the Publisher
Rosemary McKelvey
Managing Editor
Jim Fabian
Associate Editor
Daniel H. Clark
Assistant Editor
Advertising Offices
St. Louis, Mo., 408 Olive, 63102, T e l. 314/
421-5445; Ralph B. Cox, P ub lish er; Mar­
garet Holz, A dvertising Production Mgr.
M ilwaukee, W is., 161 W. W isconsin Ave.,
53203, Tel. 414/276-3432; Torben Soren­
son, Advertising Representative.

4


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Federal Reserve Bank of St. Louis

Feb. 3-6: Assembly for Bank Directors, Mexi­
co City, El Camino Real.
Feb. 6-9: ABA National Trust Conference,
New Orleans, Fairmont-Roosevelt Hotel.
Feb. 6-9: ABA I&PD Risk and Insurance
Management in Banking Seminar, Tucson,
Doubletree Inn.
Feb. 6-9: Bank Marketing Association Com­
munity Bank CEO Seminar, Marco Island,
Fla., Marco Beach Hotel.
Feb. 6-18: ABA National Installment Credit
School, Norman, Okla., University of Okla­
homa.
Feb. 13-15: ABA Bank Investments Confer­
ence, Atlanta, Peachtree Plaza Hotel.
Feb. 14-16: ABA Bank Telecommunications
Workshop, Atlanta, Omni International
Hotel.
Feb. 15-18: ABA Conference for Branch Ad­
ministrators, Atlanta, Fairmont Hotel.
Feb. 20-26: ABA Operations/Automation Div.
Business of Banking School, Fort Worth,
American Airlines Learning Center.
Feb. 27-March 1: ABA National Credit Con­
ference, Chicago, Palmer House Hotel.
Feb. 27-March 4: ABA National Personnel
School, Denver, Marriott Hotel.
Feb. 27-March 4: ABA Community Bank CEO
Program, Santa Barbara, Calif., Santa Bar­
bara Biltmore.

87 LOUISIANA
87 MISSISSIPPI
87 MISSOURI
89 TEXAS

88 NEW MEXICO
88 OKLAHOMA
89 TENNESSEE

M ID-CONTINENT B A N K ER is published
13 tim es an n u ally (two issu es in May)
by Com m erce Pub lish in g Co. at 1201-05
B lu ff, Fulton, Mo. 65251. Editorial, execu­
tive and business offices, 408 Olive, St.
Louis, Mo. 63102. Printed by The Ovid
Bell Press, In c., Fulton, Mo. Second-class
postage paid at Fulton, Mo.
Su bscription rates: Three y ears $21; two
years $16; one year $10. Sing le copies,
$1.50 each.
Com m erce Pub licatio ns: Am erican Agent
& Broker, Club-M anagem ent, Decor, Life
Insu ran ce Sellin g , Mid-Continent B anker,
Mid-Western Banker, The Bank Board
Letter and Program . Donald H. Clark,
ch airm a n ; Wesley H. Clark, president;
Johnson Poor, executive vice president
and secretary; Ralph B. Cox, firs t vice
president and treasu rer; Bernard A. Beggan, William M. Humberg, James T. Poor
and Don J. Robertson, vice presidents;
Lawrence W. Colbert, assista n t vice presi­
dent.

March 2-4: ABA Advanced Construction Lend­
ing Workshop, Columbus, O., Ohio State
University.
March 6-9: Robert Morris Associates Financial
Statement Analysis Workshop, Kansas City,
Crown Center.
March 7: Bank Marketing Association Com­
munity Bank Seminar, Milwaukee, Marc
Plaza Hotel.
March 9: Bank Marketing Association Com­
munity Bank Seminar, Kansas City, Mar­
riott Hotel.
March 14-16: Independent Bankers Association
of America Convention, Washington, D. C.,
Washington Hilton Hotel.
March 15-19: Bank Marketing Association
Essentials of Bank Marketing Course—Mid­
west Extension, Chicago, University of Chi­
cago.
March 20-23: ABA Trust Operations and Auto­
mation Workshop, Bal Harbour, Fla., Ameri­
cana Hotel.
March 20-23: Bank Administration Institute
Corporate - to - Corporate Electronic Funds
Transfer System Conference, New York
City.
March 27-30: Robert Morris Associates Credit
Department Management Workshop, Kansas
City, Crown Center.
March 27-30: ABA National Installment Credit
Conference, New Orleans, Hyatt Regency.
March 27-April 1: ABA Community Bank CEO
Program, Port St. Lucie, Fla., Sandpiper
Bay.
April
April 1-4: Louisiana Bankers Association An­
nual Convention, New Orleans, Hyatt Re­
gency.
April 1-5: Bankers Association for Foreign
Trade Annual Meeting, Dorado Beach, P. R.,
Cerromar Beach Hotel.
April 2-5: Association of Reserve City Bank­
ers Annual Meeting, Phoenix, Arizona Bilt­
more.
April 3-6: ABA Southern Regional Bank Card
Management Workshop, Orlando, Fla., Or­
lando Hyatt House.
April 3-6: Bank Marketing Association Re­
search Conference, Boston, Hyatt Regency
Cambridge.
April 17-20: Independent Bankers Association
of America Bank Ownership Seminar/Workshop, Las Vegas, Sands Hotel.

MID-CONTINENT BANKER for December, 1976

You want a bank that can back
you ...over-line or overseas.

Count on the total capa­
bility of Mercantile Trust in
St. Louis.
We can provide the over­
line support you need to take
advantage of big opportunities
And we can support
you with a full range of
specialized services. For
instance, our International
Department can help you
and your customers with
overseas contacts, docu­
ments, financing, even
customs services.
When you have an
opportunity that calls
for something specialcall 314-425-2404.

W e ’r e
w ith y o u .

M E R C n n T ILE
B R fK
Mercantile Trust Company N.A. • (314) 425-2404 • St. Louis, Mo. • Member F.D.I.C.
MID-CONTINENT BANKER for December, 1976


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Federal Reserve Bank of St. Louis

5

Community Involvement
Seminars Conducted by St. Louis Bank
To Help Small Firms Stay Solvent

Session of M ercantile Trust of St. Louis's financial services sem inars is shown in progress. Sem inars
a re being held for ow ners and m an agers of sm all businesses.

s t a t is t ic s
indicate
that 82% of small businesses fail in
their first 10 years. However, the fail­
ure rate in the St. Louis area will be
going down, if that city’s Mercantile
Bank has anything to say about it. The
bank has developed a 10-week program
designed to teach owners and managers
of small businesses how to improve
company performance and increase
profits.
Titled “ Financial Management for
the Small Business,” the course is con­
ducted by the financial services divi­
sion of the commercial banking depart­
ment and is being directed by Vice
President Jerry Goldstein, with the help
of Banking Officer John Cipriano and
a t io n a l

N

Jerry Goldstein (r.), v.p ., financial services,
M ercantile Trust, St. Louis, presents diplom as to
Robert P airs, pres., Vis-A id Industries, and Ted
M cCluskey, v.p., G en eral G asket Corp. Two men
had completed financial services sem inar spon­
sored by M ercantile and directed by Mr. G o ld­
stein.

6

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Federal Reserve Bank of St. Louis

Banking Representative John Spencer.
All three have completed graduate
work in business administration. Mr.
Goldstein describes the program as a
“ cookbook approach” to the subject,
featuring step-by-step “ how to” exam­
ples of small business financial manage­
ment.
Among topics covered in the course
are techniques of financial ratio anal­
ysis, return on investment, profit plan­
ning, budgeting, sources of capital and
how to work with bankers. Tuition is
$100 per student, and the course—
which is held at the bank— is open to
commercial customers and non-custom­
ers. The seminar is based on one de­
veloped by Seattle-First National and
then modified by Mercantile.
The seminar program was started last
March after the bank realized small
business people weren’t taking advan­
tage of existing financial management
techniques, particularly those used by
larger corporations and bankers. The
first seminar, designed as a test to see
how many it would attract, was open
only to the bank’s commercial custom­
ers on an invitational basis. It went
well, with 22 registering. As a result
the course then was opened to the
public and advertised. Direct mail also
was used. Tw o summer sessions were
held, with 35 attending each session.
Tw o identical courses are being con­
ducted this fall, also with 70 in attend­
ance. There’s even a waiting list for fu­
ture seminars.

The courses include reading assign­
ments from textbooks, case studies and
homework problems. One popular tech­
nique used in the program is “ financial
ratio analysis”— each member compar­
ing his or her own performance to that
of other similar businesses in his or her
own field. The first three weeks, stu­
dents are taught to concentrate on
understanding financial statements, not
from the standpoint of a corporate con­
troller, but as a means of being able to
spot potential trouble from the individ­
ual reports.
According to Mr. Goldstein, these
seminars are tailored for firms’ presi­
dents or GEOs. He points out that stu­
dents include more than one father-son,
husband-wife and partner teams.
The same course now is being offered
in Kansas Gity by the Mercantile Bank
there. Vice Presidents Mike Brosnahan
and Bill Sherman are teaching in the
downtown Kansas City headquarters.
In addition to the small business sem­
inar, Mercantile Bank has added an in­
tensive three-day seminar on “ Financial
Management for Nonprofit Institutions,”
conducted by Mr. Cipriano. This course
was offered free of charge to members
of nonprofit institutions last summer
and will be repeated in the future. The
bank believes it is one of the first, if
not the first, financial institutions to of­
fer this kind of course to nonprofit
groups.
As Mr. Goldstein puts it, the bank
hopes to help charitable organizations
benefit from the same principles of
sound financial management as do busi­
nesses. * *

Bank Supports Renovations

John H. Pow ell, officer in charge, LivernoisLyndon Office of M anufacturers Bank, Detroit,
checks the lobby disp lay with Richard L.
W onby, exec, dir., N orthw est Detroit Non-Profit
Housing Corp. The exhibit provides consumer
inform ation about Harm ony V illag e, a planned
community in northwest Detroit. The project's
planners say more than 1,000 properties w ill be
renovated and then sold for $15,000-$20,000.
The d isp lay exp lain s the program 's m any
facets and how it can help area residents.

MID-CONTINENT BANKER for December, 1976

“ T H E M O L D C O T T O N F IE L D S D O W N H O M E ”
ore still going strong So ore Mississippi's
efforts at industrial expansion and in state
p-ocessmg of our agricultural products
and timber resources for Increased sales
on the International market Well bet you
don’t know all the facts about the good
things we're doing in Mississippi

F in d o u t m o r e f r o m
F ir s t N a t io n a l B a n k

you’ll be interested
in what you hear.

ippt M e m t
MID-CONTINENT BANKER for December. 1976


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Federal Reserve Bank of St. Louis

Fight Dutch Elm Disease

Rehabilitation of Inner-C ity Building
Spurs Energy-Conscious Loan Plan
T BEGAN with a chance situation,
and now it’s developed into a wideranging consumer-loan program giving
lower rates to energy-conscious home,
auto and boat owners.
Seattle Trust financed the preserva­
tion of an older building in that city’s
historic district, and the bank realized
the size of the market involved in older
neighborhoods was great. At press time,
the bank was financing its 15th restora­
tion, one of which involved a large in­
ner-city neighborhood of about 3,200
dwelling units.
Since Seattle Trust serves as con­
tractor to fund and assist the neighbor­
hood corporations in updating the
dwellings to modern health and safety
standards, it counsels and qualifies resi­
dents for conventional and subsidy fi­
nancing. An important factor was ef­
ficiency through economical energy
consumption, and the bank felt that a
customer who is thrift-conscious and
conservation-minded is one who is scru­
pulous about his affairs and careful
with his property and possessions. Cus­
tomers displaying these interests, a

I

Bicentennial Year Climax

bank spokesman says, would be less of
a risk for a loan, due to lesser deprecia­
tion of property for which the loan is
made.
What the program entails is discounts
of from one-half to /!% on loans to cus­
tomers who qualify for the energy-con­
servation loans by meeting standards
the bank has set.
A point system gives credit for in­
stallation of insulation, double glazing,
storm doors and weatherstripping and
use of heating system improvements or
energy-saving appliances.
Automobiles that are rated by the
Environmental Protection Agency as
getting 25 miles per gallon or better on
the highway qualify for lower loan rates,
as do sailboats, boats powered by engines
of 25 horsepower or less and boats with
certain hull configurations.
The bank reports much favorable re­
sponse to the program. Letters have
been received from the public and from
professionals in the field of energy con­
servation. What’s more, those qualifying
for the lower loan rates are saving
money! * *

Exam ining tree cuttings for signs of Dutch Elm
disease a re (from I.): N olan N athe of the City
Forestry Div.; John Forney, v.p. and account
exec., Stevenson & Associates; Jim W illiam s,
urban developm ent off., First N at'l.; and Gene
La V a q u e , e.v.p. and account exec., Stevenson
& Associates, all of M inneapolis. An extensive
public-service cam paign sponsored by the bank
is said to be creating a substantial increase
in public a w a re n e ss of the local Dutch elm
d isease epidem ic and is expected to lead to
legislative action for an on-going control pro­
gram . First Nat'l becam e involved in the pro­
gram after a num ber of em ployees expressed
concern about the problem.

In Illinois:

Bank Doll House Displays
Built by Senior Citizens

Am erican Nat'l, Chattano oga, Tenn., presented
this custom -m ade replica of the Liberty Bell
to the new C hattanooga-H am ilton County Bi­
centennial Library. Shown with the bell are,
I. to r.: Katherine Arnold, dir. of the lib rary;
Raym ond Witt, ch. of the lib ra ry; and Sam
I. Y arn ell, ch. of the bank. In presenting the
bell to the lib rary, Mr. Y arn ell said that the
occasion culm inated one of the bank's m ajor
bicentennial events. Am erican N at'l had of­
ficially presented the replica to the lib rary's
board in July, 1975, and had been displaying
it in the bank's branches for view ing by a re a
residents until the new lib rary w a s opened
officially. The replica w a s built by Schulmerich
C arillons, Inc., of Penn sylvan ia and is a q u ar­
ter-scale reproduction of the original bell,
w hich is housed in P hiladelph ia's Independence
H all.

8

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Federal Reserve Bank of St. Louis

T w o banks in Illinois, Avenue Bank,
Oak Park, and Palatine National, have
featured lobby displays of doll houses
constructed by groups of senior citi­
zens.
The Swiss chalet doll house exhibit­
ed in Avenue Bank’s lobby was built
by 17 members of the Oak Park-River
Forest Senior Citizens’ Center. The
doll house features a fireplace with
miniature logs, a bicentennial petit
point rug, custom upholstered furni­
ture, ceramic decorator plates, grasscloth wall coverings and braided rugs.
Completing the interior appointments
are a macrame hanging, an oil paint­
ing, pillows, a mattress, bed sheets and
a knitted afghan. The house’s exterior
features a stone walkway, jewel tree,
rock gai’den and swing.
After exhibition at the bank, the doll
house was displayed throughout the
Oak Park area. A drawing will be held
for the miniature chalet sometime this
month.
Customers of Palatine National were
able to view a 1776 early American
doll house in that bank’s lobby. A
three-story brownstone, the reproduc­

Members of O a k Park-River Forest Senior Citi­
zens' Center in Illinois constructed this Swisschalet doll house which is exhibited in Avenue
Bank, O ak Park. Pictured in photo are (from
r.): Jerry D. M ackey, bank pres.; Stew art Purinton, Center rep.; and Ralph Hayden of GuyH ayden A ssociates, firm that provided counsel
on interior design.

tion was a bicentennial project of 20
people at the St. [oseph’s Home for the
Elderly.
It was constructed on a scale of one
inch to the foot and, according to a
bank spokesman, will go on display as
an entry in the Senior Citizens’ Art
Fair competition held at the Chicago
Museum of Science and Industry.

MID-CONTINENT BANKER for December, 1976

Foreign drafts
and collections are

processed faster
when they go by
the book.

The b o o k.
Follow Bank of America’s Foreign Drawing and
Remittance Manual and you can cut down on the usual
processing time for overseas drafts and collections
—perhaps by as much as one half.
Here’s how: we send you pre-authorized forms
I
for foreign drafts and documentary collections. So you
■
can give your customers an immediate confirmation.
?
Then you can send the action form directly overseas.
And even though you don’t have to route the processing
through any office of Bank of America, everything still
remains under our control.
Why not send for a copy of our book and learn
how you can speed up your foreign drafts and col­
lections. Ju st fill in the coupon and mail it to one of our
correspondent banking sections.
Go by the book and your processing
goes a lot faster.

B A N K of
bankofamerònt&
sa■
memberfdic

AMERICA

Co rresp o n d en t Bank Service

MID-CONTINENT BANKER for December, 1976


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

Yes, Iwant to 90 by the book.

n

Please have a correspondent banking specialist contact me
about the Foreign Drawing and Remittance Manual, and
your service.
M AIL TO: Correspondent Banking Section,
Bank of America Center,
555 California St., San Francisco, CA 94137
OR: Correspondent Banking Section,
Bank of America Tower Bldg.
555 S. Flower St., Los Angeles, CA 90071
NAME

T IT L E

BANK

A D D RESS

CITY

STATE

(
)
PHONE

ZIP

j
9

Selling /Marketing
Open Sunburst!'

Banking Package Program
Produces Good Results
For Bank in Texas
W hen Parkdale State, Corpus Christi,
Tex., began offering a package of ser­
vices in July, 1975, the program not
only produced more new business than
had been anticipated, but it also won
awards from the Corpus Christi Adver­
tising Federation. The ad campaign,
called "Open Sunburst!,” garnered a
Gold Award, highest presented for a
complete campaign; two Silver awards
for radio commercials used in the cam­
paign and a Merit Award for outdoor
painted bulletins.

!OPEN-M-MSUNBURST!!

IniT",." Mitagfc, » M W . ih»

... ■■I,—

.....................

s&nplißed banking at Partutote.

More Smiling Employees:
The S tin to s i Account. Only at

Pai kidleBank

This n ew spaper zip-out ad invited public to fill
out coded coupon application for Parkdale
State of Corpus Christi's "O pen Sunburst!" a c ­
count.

suits, according to Vice President Hoke
B. Smith III, and was followed by an­
other mailing two weeks later.
Besults, in terms of both applications

Hoppy man on outdoor billboard w a s used to
attract attention to P arkd ale State of Corpus
Christi's "O p en Sunburst!" account.

Basically, the Sunburst Account is a
package of banking services, earmarked
by a $3 monthly charge, which entitles
customers to paid-for checks and check
service charges, BankAmericard with
check-guarantee card, safe deposit box,
$10,000 accidental death insurance,
savings account, travelers checks, cash­
ier’s checks, notary service and a pre­
ferred rate on installment loans.
The target market was customers
who could qualify for the BankAmeri­
card credit line, on which accompany­
ing overdraft protection was based. The
media campaign, consisting of radio,
newspaper and outdoor posters, was de­
signed to create widespread awareness
of the service and to enhance the bank’s
position as an innovator in the Corpus
Christi market. The “ Open Sunburst!”
theme was followed consistently to
maximize public awareness and bank
identity.
Specifically, promotional s tr a t e g y
consisted of identifying and pre-approving prospects from the bank’s cus­
tomer base. A pre-campaign direct-mail
notification was used with effective re10

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Federal Reserve Bank of St. Louis

and accounts opened, exceeded projec­
tions by a substantial margin during the
campaign, says Mr. Smith. Although
media promotion of the service ended
last December, applications and new
accounts continue to outdistance pro­
jections. Perhaps most importantly, he
adds, the bank’s revenue and income
from the Sunburst accounts have been
gratifying as well.

The PopCorner Bank!
When yours is one o f seven finan­
cial institutions in town, you’ve got
an identity problem! But the people
at Berkshire County Savings Bank,
Pittsfield, Mass., solved their ID
problem in a unique manner.
According to Robert A. Wells,
executive assistant to the bank’s
president, the bank began to asso­
ciate itself with an antique popcorn
wagon that had been parked beside
the bank every summer since the
early days of the century.
The banker realized that the
wagon was a local fixture and the
bank had often been referred to as
the bank next to the popcorn wagon.
In 1973 the bank began a series of
institutional ads depicting the wagon
and the bank at “ PopCorner.” Later,
weekly “ free popcorn days” were
instituted by the bank and the wag­
on was featured on hot-dish tile gifts
for customers opening Christmas
club accounts. Still later, popcorn
wagon coin banks were sold by the
bank.
According to Mr. Wells, the pop­
corn promotion has earned the bank
nationwide publicity and he reports
that deposit gains over competing
institutions have been extremely sat­
isfying.

'Shoppers’ Used by Bank
To Improve Service
Every bank wants to project a friend­
ly image and hopes its employees al­
ways provide “ service with a smile.”
However, because they’re human and
have their good and bad days, there
probably are times when bank em­
ployees are less than pleasant.
W hen management of Marine Mid­
land Bank in Rochester, N. Y., realized
that service to its customers was slip­
ping, it took action to halt the process by
initiating a “ Service With a Smile” pro­
gram among staff members in the bank’s
Rochester region. The project began
August 25, 1975, and ran six weeks.
Its objective was to encourage em­
ployees— by offering them monetaryrewards— to display proper, courteous
attitudes toward customers, thus re­
sulting in friendly, yet professional ser­
vice.
Two shoppers from a local personnel
agency were employed and given an in­
tensive one-week training course in bankprocedures. These “ service sleuths,” in
conjunction with the bank’s marketing
department, devised actual day-to-day
situations that occur in the bank. The
shoppers proceeded to pose as custom­
ers, both in person and on the tele­
phone, to determine whether the con­
fronted employee was delivering good,
courteous service. Criteria for a “ win­
ning performance” were set forth b e­
fore the shoppers went out into the
field. Although these criteria were quite
specific, the shoppers themselves often
had to make a judgment decision on
whether an award should be given.
Before the program began, the entire
bank staff was notified about the pro­
gram and the awards it would produce.
Additionally, department heads were
encouraged to brief their employees
and instill a cooperative spirit in them.
Buttons were distributed to everyone
as a reminder. A winner was given $10
on the spot, and every winner qualified

MID-CONTINENT BANKER for December, 1976

A few of the quiet places in
America are captured in water
color and reproduced in the beautiful —

Landscapes.Thro
new Landscapes Series of checks from
Harland. This vibrant new series will
be a welcome addition to your check
offering, and is certain to be a new
favorite of your bank’s customers. Ask
your Harland Representative about
the new Landscapes Series.

THOMAS B. ANDERSON ,
1234 YOUR STREET
ANYTOWN, J. S. A

- A!

101

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Federal Reserve Bank of St. Louis

P. O. 105250, ATLANTA, GEORGIA 30348

for a grand drawing for one of 10 $50
prizes at the end of September. When
the program ended, more than 350 per­
sons had been rewarded.
Because the bank’s management had
known about the slippage in customer
service, it wasn’t surprised, right after
the program began, to find a significant
percentage of employees “failing” the
shoppers’ tests. However, as the pro­
gram began to roll, there was a notice­
able improvement in the employees’
general attitudes and their outlook to­
ward customers. The percentage of
winning contacts improved to more
than 95% in the final two weeks of the
program. According to Jeffrey M. W estergren, assistant vice president and
marketing director, the bank’s employ­
ees were extremely excited about the
prospects of winning, while customers
made unsolicited comments to manage­
ment about the improved service they
were getting. Although some of the ex­
citement died down after the program
was over, Mr. Westergren says the
bank believes it significantly improved
delivery of services to customers and
boosted employee morale. Because of
these results, Mr. Westergren points
out, the bank would not hesitate to re­
vive the program at any time.

Good for Something:

Bank Announces Opening
By Spreading Bogus Cash
In addition to the more traditional
publicity methods of newspaper, radio
and direct-mail ads, Citizens Bank,
Warrensburg, M o., used an airplane to
spread the word about the opening of
new quarters.
The father-son team of Adrian and
Lynn Harmon loaded their twin-engine
plane with hundreds of dollars in bogus

The father-son team of bankers A d rian and
Lynn Harmon board their tw in-engine airp la n e
and take along a briefcase containing hun­
dreds of dollars in bogus cash. "Funny m oney"
w a s dropped across a re a of Citizens Bank,
W arrensburg, Mo., to help publicize opening
of new building. Fake m oney could be e x­
changed for real thing during open-house
event.

12

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Federal Reserve Bank of St. Louis

currency, which they dropped all over
the bank’s area. No, the two bankers
aren’t in trouble with the U. S. Trea­
sury Department; the “funny money”
could be exchanged for the real thing
during the open-house celebration.
W hen originally opened in 1971, the
building was a drive-up, but it suffered
such growing pains that it was replaced
by the new Citizens Bank North, a
brick, stone and aggregate structure
with 20,000 square feet of space. Be­
sides the three drive-up stations, the
building has six tellers windows.
The main lobby is accentuated by a
multi-level ceiling and has desks for
seven officers. Ten other offices and the
bookkeeping and proof rooms also are
housed on the main floor, while an em­
ployee lounge, kitchen area and storage
vault are on the lower level.
And, a bank spokesman says, the
distribution of bogus cash proved to be
a hit with area residents. During the
open house, more than 750 people
visited with staff members, registered
for free gifts and were given tours of
the building.

how the bank prepares account state­
ments for the account owner.”
As a representative example, here is
a portion of the new wording on a
Bank of America joint checking account
agreement: “ You (the bank) may pay
out funds with any (number) of the
signatures below— if I (the customer)
choose a JOINT account. However, you
may require all our signatures if there
are conflicts among us.”
“ One area where the plain-language
format should be o f the greatest help,”
a Continental Bank spokesman said, “ is
with privacy. Many consumers have
misapprehensions about a bank reveal­
ing information about personal ac­
counts, but with the new wording on
the agreement, customers should under­
stand their rights completely.”

'Money Grab' at Bank

Something for Everyone:

Banks Rewrite Agreements
Using Simplified Language
Customers of Continental Illinois Na­
tional, Chicago, and Bank of America,
San Francisco, no longer will have to
wade through words such as “ thereon,”
“heretofore” or “ therefrom” to under­
stand the terms o f their checking or
savings accounts. The banks have in­
stituted rewritten and simplified agree­
ments, using “ plain English.”
N ew agreements for personal check­
ing and savings, premium interest rate
and Christmas club accounts have been
distributed to current Continental Bank
customers and will be given to appli­
cants for new accounts.
At Bank of America, the “legalese”
has been taken out of the forms and
the first installment o f the bank’s most
widely used forms— eight bank-depos­
itor agreements (signature cards), the
All-in-One checking account form and
applications for BankAmericard and
Instant Cash. N ew passbooks for In­
vestors Passbook and regular savings
accounts are scheduled to join the list
soon.
“ The new agreements should give
our customers a much better idea of
their banking relationships with us,” a
Continental Bank spokesman said. “ The
agreements clearly spell out how de­
posits or withdrawals can be made, how
interest is paid and computed on sav­
ings accounts, what happens if an ac­
count is dormant or abandoned and

In the top photo, 10-year-old Huey Hall is
show n carrying m oney from the vault of the
new Downtown Center of Bank of O a k Ridge,
Tenn. No, Huey w asn 't robbing the bank. He
w a s collecting the first prize a w a rd e d during
the grand opening of the new facilities—a
"m oney g ra b " (up to $3,000). Second prize
w a s a full y ea r's utilities bills paid (up to
$1,000), and third prize w a s a "grocery g ra b "
in a local superm arket (up to $500). Bank
visitors registered for these prizes. In the bot­
tom photo, young Huey stands proudly behind
his pile of cash, surrounded by bank officers
(I. to r.): Ed Penland, s.v.p .; Don Carpenter,
v .p .; Jam es Griffin, a .v .p .; Don M axw ell, pres.;
and Ralph A urin, e.v.p. The opening festivities
w ere featured on the front page of the O a k
Ridge
n ew spaper.
Huey "g ra b b e d "
about
$ 1,200 !

MID-CONTINENT BANKER for December, 1976


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Federal Reserve Bank of St. Louis

The Banking Scene
By Dr. Lewis E. Davids
Hill Professor of Bank Management,
University of Missouri, Columbia

What’s the Brouhaha About Insurance?
R ECEN T PROPOSAL by the
Comptroller of the Currency (12
CFR Part 2) would prohibit a national
bank, its officers, directors, employees or
principal shareholders from acting as
agents for the sale of credit life, health
or accident insurance unless all income
from such a sale would be credited to
the bank, a wholly owned subsidiary
or an affiliate whose beneficial owner­
ship is identical with that of the bank.
This is a sensitive area for small unit
banks that have more than one share­
holder. I would estimate that at least
10,000 of this country’s banks, both
national and state chartered, have an
important stake in what the resolution
of this proposal will be.
A number of factors must be recog­
nized in consideration of 12 CFR Part
2, factors that are likely to be swept
under the proverbial bank-lobbyist car­
pet. One of these factors is that the
typical borrower wants this kind o f in­
surance and that he or she isn’t coerced
into purchasing it—borrowers recognize

A

credit insurance when borrowing, but
they aren’t the people w ho borrow in
installment-loan form: Such persons can
borrow in other forms and at much
lower rates. I think this situation raises
a number of unanswerable questions
about the accuracy of some of the bank­
ing statistics about consumer loans that
some consumerists quote so glibly.
Another often-overlooked aspect of
credit life involves the benefits of a
group policy versus those of individual
policies. Larger banks generally opt for
the group-policy concept, in one form
or other, while smaller banks usually
adopt individual policies, with their
attendant higher premiums.
Few people believe that individual
policies can be written as economically
as group policies, but there are numer­
ous state laws and regulations that can
alter this generality. In some cases, the
maximum dollar premium per $100 of
a loan becomes a determinant when an
institution is deciding whether to elect
for group credit life, individual credit

". . . Common law has long recognized the illegality of any
diversion of corporate opportunity. Is there a need for (a regulation
by the Comptroller of the Currency) to reaffirm that which already
is part of our common-law tradi ion?"
that insurance can affect ability to pay
back a loan and that the modest insur­
ance charge for the loan can relieve the
borrower of that problem. Borrowers
also know that lenders will be more
willing— and able— to extend credit if
the borrower is protected by such in­
surance coverage.
Yet, all too often, consumerists of
the “ Ralph Nader” persuasion contend
that there is a forced “tie-in,” that the
installment-loan borrower is forced to
take the insurance and has to pay a dis­
proportionately high rate for it. But too
few banks fail to charge a higher rate
of interest to borrowers who don’t elect
to buy credit insurance. It’s true that
people of substantial wealth don’t need

14

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Federal Reserve Bank of St. Louis

life or to say, “ to heck with it, it’s not
worth the time and effort involved.”
These decisions should be made by the
individual bank, taking into considera­
tion its relationship to the regulations.
The text of 12 CFR Part 2 conveys a
subliminal message to the reader, and
it forbodes a rather pervasive tendency:
It attributes decisions made in a bank
to rather unsocial, base instincts. The
Comptroller’s proposal presupposes that
the typical bank is playing a game of
“ diversion of corporate opportunity,”
that is, that a bank’s directors either
don’t know what is going on (which is
b a d ), or that the board as a whole is
stupid or venile (which is worse). Either
of these postures is an insult to prudent

directors. The assumption that bank di­
rectors are given the “ mushroom” treat­
ment by management— where the board
is kept in the dark and is well fertilized
with meaningless information— flies in
the face of reality.
A more wholesome and realistic ap­
proach by the Comptroller would be to
believe that the typical bank director is
an understanding individual, one who
was chosen to serve on a bank board
because he or she is interested in na­
tion and community and is alerted by
management to, or otherwise is aware
of, banking policy issues, especially
those involving possible diversions of
corporate opportunity. Basically, 12
CRF Part 2 boils down to this: Does
an officer, director or bank employee
who sells credit life, health or other
types of insurance really divert “ cor­
porate opportunity” from his or her
bank?
In many states, banks are prohibited
from selling this type of insurance. In
such situations, the answer to the prob­
lem is clear, since banks are precluded
from the “ opportunity” by state law.
But it is in the interest of borrowers, the
public and banking that risks in in­
stallment lending be reduced, and pro­
viding borrowers with life insurance is
one way to do that.
I think the sponsors of 12 CRF Part
2 should consider why some states have
taken a stance against insurance being
sold by banks. Does such a move make
sense today? I know of no instance
where management of a bank was not
aware that an officer, director or em­
ployee of the bank had at some time
sold this type of insurance. And I can
recall no situation where a bank’s man­
agement was not aware that the person
writing such a policy did or did not re­
ceive income from doing so, or the ap­
proximate amount of money involved in
the transaction. If a bank employee re­
ceived outside income from an insur­
ance sale, his or her salary would be
adjusted in relationship to that income.
But in such a case, we must take into

MID-CONTINENT BANKER for December, 1976

A DAY IN THE TRANSIT DEPARTMENT.
The Transit Department is working late again.
United Missouri’s Transit Department works 24 hours a day
—five days a week, and 18 hours a day on weekends.
This enables us to give better service at lower costs.
It’s why you should send the coupon for our Rapid Transit
Item Profitability Schedule and other information.
Or better yet, ask about our 30-day trial o f guaranteed better
service and better costs. You can phone collect.
You have nothing to lose, and profits to gain.

Correspondent Department
United Missouri Bank of Kansas City, N .A . ,
10th & Grand, Kansas City, Mo. 64141
(816) 221-6800
□ Send me the Rapid Transit Profitability
Schedule.
□ I’m interested in your 30-day trial, too.

Name____________________________________
•
Address----------------------------------------------------- •
City______________________________________ I
State-------------------------------------- Zip-------------- I
L_____________________________________________J

UNITED MISSOURI BANK OF KANSAS CITY, N. A .
MID-CONTINENT BANKER for December, 1976


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Federal Reserve Bank of St. Louis

15

Tax-Exempt Trust Set Up
"The assumption that bank directors are given the 'mushroom'
treatment by management— where the board is kept in the dark
and is well fertilized with meaningless information— flies in the
face of reality."
consideration whether state law per­
mitted the sale; it may, superficially,
appear to be a diversion of corporate
opportunity, but I think this is more a
de jure than a de facto situation.
Theoretically, it’s true that a minority
shareholder could benefit if his or her
bank had received income from selling
insurance equal to commissions paid the
officer, director or employee who made
the sale. However, the fact is that the
shareholder would not really benefit.
W hy not? Motivation for increasing
one’s income through sales of credit life
is reduced when a bank preempts the
entire commission, as is done in many
states.
Thus, w e return to the question of
which style of management is better.
I’m not sure that what works well for a
major branching bank— some form of
group life, for instance— would work
well for a small unit bank. I would
prefer that there be no regulation in
this area, a situation I find preferable
to the proliferation of regulations we
have experienced in the last decade. My
reasoning for this is that a prudent di­
rector knows that he or she has a
number of basic duties and responsi­
bilities that accompany the job, and

these include honesty, fair dealing and
avoiding diversions of corporate oppor­
tunity.
The rights of minority shareholders
are of serious concern, especially for the
300 “ problem” banks in this nation. At
issue is not what is prohibited by regu­
lation, but how those prohibitions usurp
management’s prerogatives. Frankly,
regulatory examination procedures can
— and should— look into any perceived
diversions of corporate opportunity by
any banker, and the examiner should
note those diversion possibilities on the
report of examination, insisting that the
bank’s board respond. I think that, in
most cases, it would surprise examiners
to find out that a bank’s board had been
aware of the situation and already had
considered ways of handling the prob­
lem.
But what should be done where an
examination reveals a true case of de
facto an d /or de jure diversion of cor­
porate opportunity? M y answer is sim­
ple: Common law has long recognized
the illegality of any diversion of cor­
porate opportunity. Is there a need for
12 CFR Part 2 to reaffirm that which
already is part of our common-law
tradition? * *

Unmatured Loan Balance

12 months ending last June indicates
that in the Ninth District (served by the
Wichita bank), 46% of the volume
loaned was used to refinance existing
indebtedness and 33% to buy land.
Other purposes included buildings and
improvements, operating expenses, stock
and other expenses associated with the
loan.
The average size of Land Bank loans
closed during the year ending last June
30 varied from $66,405 in Oklahoma
to $139,706 in New Mexico. The aver­
age for the 6,927 loans closed in the
district was $79,376. Only 1.57% of the
bank’s 45,145 loans were delinquent
last September 30. This compares with
1.5% on the same date last year.
Land bank loans are made on a
variable rate that goes up and down
according to economic conditions and
cost of operation. As of June 30, 62.9%
of the number of outstanding loans and
87.1% of the outstanding volume were
on the variable rate. The variable rate
for Land Bank farm and ranch real
estate loans as of November 1 was 8.5%.

At Wichita Land Bank
Reaches $2-Billion Mark
W IC H IT A — The Federal Land Bank
here reports that its unmatured loan
balance passed $2 billion early last
month. It took 57 years (the bank was
chartered in 1917) to reach the first
$ 1-billion milestone of service. Then,
in only three years, this has doubled,
according to the bank, because of the
exceptionally strong demand for long­
term credit by farmers and ranchers
responding to the increasing need for
food and fiber.
New-money lending by the Wichita
Land Bank during the nine months end­
ing September 30 was $340.8 million,
or 620% more than the $54.9 million
loaned during the same nine-month
period in 1970.
A study of the purposes for which
Land Bank loans were made during the
16

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Federal Reserve Bank of St. Louis

For Missouri Bankers;
To Be Operative Jan. 1
JEFFERSON CITY, M O.— The Mis­
souri Bankers Association has formed
the MBA Voluntary Employees’ Ben­
eficiary Association (V E B A ) in an ef­
fort to better serve its member Iranks
and their employees, particularly in the
health care and insurance areas.
VEBA is a tax-exempt trust formed
under Section 501 (c ) (9 ) of the In­
ternal Revenue Code. It’s governed by
a board of eight trustees (one from
each M BA region), whose appoint­
ments must be approved b y the MBA’s
board. Trustees will serve three-year
terms. They will set policy for all MBA
insurance programs administered by the
trust. They also have the authority to
adopt new insurance plans, to choose
underwriters and to determine benefits
and premiums.
The trust will operate as a separate
entity from the MBA and will serve
those member banks that elect to take
part in the insurance programs. Felix
LeGrand will becom e trust administra­
tor following his December 31st resig­
nation as MBA executive vice presi­
dent. VEBA will becom e operative Jan­
uary 1.
According to the MBA, the trust of­
fers several advantages to both the MBA
and participating banks and their em­
ployees. These include:
1. Elimination of IRS non-dues in­
come tax problems for the MBA.
2. Preparation of ERISA and nu­
merous other reports required by the
government will be the responsibility of
the trust, thereby eliminating the fidu­
ciary liability, expense and time of bank
personnel and M BA staff members.
3. Administration of the MBA’s
group insurance programs will be im­
proved, resulting in better service and,
hopefully, better member relations.
4. The actuarial pool will be limited
strictly to bankers, a factor that should
improve the trust’s experience and help
stabilize rates.
5. Last, but most importantly, the
trust will lead to stabilization of rapidly
increasing health care rates. This should
be accomplished b y billing, collecting
on an annual basis and investing the
premiums, thereby establishing the
trust’s own premium-stabilization re­
serve fund. The carrier will be limited
to payment of claims only on a costplus basis.

MID-CONTINENT BANKER for December, 1976

This advertisement is neither an offer to sell nor a solicitation of offers to buy any of these securities.
The offering is made only by the Offering Circular.

N E W ISSUE

October 29,1976

$25,000,000

United States Trust Company
of New York
8K% Capital Notes Due 2001

Price 100%
plus accrued interest from November 1, 1976

THE NOTES ARE NOT DEPOSITS, ARE SUBORDINATED TO
THE CLAIMS OF DEPOSITORS AND ARE NOT INSURED BY
THE FEDERAL DEPOSIT INSURANCE CORPORATION.

Copies of the Offering Circular may be obtained from any of the several underwriters,
including the undersigned, only in States in which such underwriters are qualified to act
as dealers in securities and in which the Offering Circular may legally be distributed.

The First Boston Corporation
Morgan Stanley & Co.

Bache Halsey Stuart Inc.

Blyth Eastman Dillon & Co.

Incorporated

Dillon, Read & Co. Inc.

Incorporated

Donaldson, Lufkin & Jenrette

Drexel Burnham & Co.

Securities C orporation

In corporated

Hornblower & Weeks-Hemphill, Noyes

E. F. Hutton & Company Inc.

Goldman, Sachs & Co.
Keefe, Bruyette & W oods, Inc.

Incorporated

Kidder, Peabody & Co.

Kuhn, Loeb & Co.

Lazard Frères & Co.

Incorporated

Loeb, Rhoades & Co.

Incorporated

Merrill Lynch, Pierce, Fenner & Smith

Paine, W ebber, Jackson & Curtis

Incorporated

Reynolds Securities Inc.
Shearson Hayden Stone Inc.

Lehman Brothers

Incorporated

Salomon Brothers

M. A. Schapiro & Co., Inc.

Smith Barney, Harris Upham & Co.

Warburg Paribas Becker Inc.

Incorporated

Wertheim & Co., Inc.

W hite,W eld & Co.

Dean W itter & Co.

Incorporated

Incorporated

MID-CONTINENT BANKER for December, 1976


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Federal Reserve Bank of St. Louis

Bear, Stearns & Co.

17

Commercial Lending
Banking s Stability in Dark Years
Spotlighted at R M A Fall Conference
AN KIN G’S PROBLEMS of the past
few years were not overlooked at
the annual fall conference of Robert
Morris Associates in October. H ow ­
ever, they were put in perspective to
show that, despite everything that hap­
pened, the biggest percentage of banks
— and their stockholders and depositors
— came through unscathed.
For instance, the conference’s key­
note speaker, Roger E. Anderson
(chairman, Continental Illinois Corp.
and Continental Illinois National, Chi­
ca g o), had as his topic, “ 1974-75: Bank­
ing’s Stability in T w o Dark Years.” Mr.
Anderson said that although he isn’t
minimizing the seriousness of the situa­
tion in 1974 and 1975, he maintained
that the pessimism was, in large part,
exaggerated and generated by an in­
sufficient knowledge of the banking in­
dustry. Nevertheless, he continued,
anyone looking for reasons to worry
didn’t have to go far to find them. Bank­
ing, he continued, was being threat­
ened internally by the consequences of
previous expansionist policies, actions
and expectations and threatened ex­
ternally by global inflation and reces­
sion plus deep-seated public uneasi­
ness about the stability of the banking
system, soundness of its structure and
adequacy of its regulatory apparatus.
Mr. Anderson reviewed 1974, which
saw two $ 1-billion-plus banks failing.
He pointed out that the outlook for
commercial banks at that time was
translated, in part, into closer and in­
creased attention to the capital-ade­
quacy problem. The Fed referred to
the capital-adequacy factor in its de­
nial of applications for new activities
by some of the strongest banks in the
country. According to Mr. Anderson,
there was no doubt that the ratio of
capital to assets of U. S. commercial
banks had declined significantly, and
this was a lesson that didn’t need to
be told twice in 1974. Within many

B

individual banks, he said, the rapid
growth of assets relative to capital had
induced managements to approach fur­
ther expansion into new areas with
greatly increased caution and also to
becom e more restrictive in their lend­
ing policies.
This kind of management response
to the challenges of what may have
been banking’s darkest year in recent
history illustrates the system’s essential
health and stability, said Mr. Ander­
son. He strongly emphasized that de­
spite the problems that developed, the
commercial banking system functioned
capably and effectively in administering
the expansion of credit during a period
of serious economic and financial stress.
Banks did their appointed job in the
economy during this period, he main­
tained, and for the most part, they did
it very well.
“ Those who fail to grasp this fairly
self-evident truth,” he said, “ and they
are many, also fail to understand the
even more basic fact that to a great ex­
tent, the difficulties that have confront­
ed the commercial banking system mir­
ror a vast and complex set of world­
wide problems that had been develop­
ing for about a decade.”
Mr. Anderson backtracked to 1965
“ to see how w e got where we did and
to reassure our critics that banking
does not function within a neatly de­
fined vacuum o f its own making.’’ He
then took a brief look at 1975, when
the econom ic upturn began. However,
he pointed out that he didn’t want to
give the impression that banks had a
picnic in 1975. In many respects, he
said, 1975 was a most difficult year,
largely because of a widespread public
misperception that financial intermedi­
aries in general were in trouble. Mr.
Anderson listed some areas that were
magnets to which public interest was
drawn in 1975:
• Lending relationships with the real

" Considering all the U. 5. commercial banks in their entirety,
w e cannot help but be impressed by the extraordinary vigor of
the banking community and the vitality of its earning power. The
ability of commercial banks in general to withstand losses of a
magnitude experienced only once before in our financial history—
and to emerge stronger than before— is worthy of far greater note
than it has received/'— Roger E. Anderson.


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Federal Reserve Bank of St. Louis

estate industry, including real estate in­
vestment trusts (R E IT s).
• Losses in the foreign-exchange
trading markets.
• The highly unusual failure of two
large banks in 1974, which continued
to be a source of gloomy speculation
about the industry in 1975.
• The relatively high level of loan
charge-offs during 1975 for the in­
dustry as a whole.
• Loans to the shipping industry, a
part of which was hit by the worldwide
recession while in a period of capacity
expansion.
• Potential difficulties that some de­
veloping nations might encounter in
servicing the debt loads they had ac­
cumulated. This particular worry now
has been extended to include the grow­
ing East-West trade imbalance and the
piling up of import debt by Russia and
the Communist-bloc nations.
“ W hen we look at the complete rec­
ord for 1975,” said the Chicagoan, “we
see that even with the sizable loan
charge-offs last year, the earnings of
bank HCs overall continued strong and,
in many cases, at a record level. In gen­
eral, reserves not only absorbed the
losses, but actually were increased.
Among the 10 largest U. S. bank HCs,
the ratio of valuation reserves to loans
outstanding at the end of the year
was, in every case, larger than at the
beginning of the year, even after sub­
stantial charges to absorb losses.
“ Considering all the U. S. commer­
cial banks in their entirety, we can­
not help but be impressed by the
extraordinary vigor of the banking com ­
munity and the vitality of its earning
power. The ability of commercial banks
in general to withstand losses of a
magnitude experienced only once be­
fore in our financial history— and to
emerge stronger than before— is worthy
of far greater note than it has received.”
Mr. Anderson pointed out that
throughout the recession and the en­
suing period of slow recovery that be­
gan in the spring of 1975, the bank­
ing industry generally maintained an
even-handed, statesmanlike posture in
dealing with the serious weaknesses in
the economy at large as well as in con­
fronting trying situations within the in­
dustry that arose out of the earlier
zeal for expansion.
As for the once-popular concept of
growth for growth’s sake, Mr. Ander­
son said that has been discredited and
that the value of impetuous, undisci­
plined growth in the financial industry
is being seriously questioned. This rep­
resents a significant change in psychol­
ogy from a few years ago, when the
mere fact that an opportunity existed
at all was itself sufficient reason to

MID-CONTINENT BANKER for December, 1976

LEFT: Pictured during RMA's a n n u a l conference are Southeastern C h a p ­
ter officers and their w ives (I. to r.): C hap ter Pres, and Mrs. M. G . San ­
chez, First N at'l, Pom pano Beach, Fla.; C hap ter V .P. and Mrs. W. E.
A yers, Simmons First N at'l, Pine Bluff, A rk.; and C hapter Sec.-Treas.
and M rs. G erry U. Stephens, Am erican N at'l, C hattano o g a, Tenn.
CENTER: Texas C hapter officers and their w iv e s show n a t conference
a re (I. to r.): C hapter Pres, and Mrs. Robert E. O rr, Pan Am erican
Bank, B row nsville; C hap ter 1st V.P. and Mrs. Frank A. Sew ell Jr.,
Peoples N at'l, Tyler; Chapter 2nd V .P. and Mrs. Richard Goebel,

reach out for it. Mr. Anderson said
that some might say that banks have
gone too far in the direction of care­
fully controlled growth, but he wouldn’t
agree, and he thinks most bankers now
would rather err on the side o f con­
servatism.
“ In this context,” he continued, “ com ­
mercial banks and other financial insti­
tutions are placing increased emphasis
on asset quality and on strengthening
their capita] base. A consequence of
this is that future expansion in the
near-term will rely much more heavily
on internal sources of funds, and the
pace of capital spending over the next
four or five years is likely to be re­
strained, thus helping slow overall
growth as w e put the recession further
behind us.”
Mr. Anderson closed with this
thought: “ Guided by the sound and
prudent judgments of an alert, astute
management, we will do well to fol­
low a course where the landmarks are
quality of credit, adequacy of capital,
control of costs, forward planning and
effective organization. If w e are to
be counted at all as an institutional re­
straint in another outbreak o f inflation
and expansion, we must hold fast to
these elemental precepts of the bank­
ing profession.”
The President’s Talk. Dan W . Mitch­
ell, RM A president (president, Old Na­
tional, Evansville, In d .), also alluded
to how banking had become very “ hot
press” during the past couple of years.
Although most of the articles were
negative in nature, he said, he admitted
that banks had not exactly covered
themselves with glory during those
years.
He pointed to the numerous ways
banks overexpanded, how leverage be­
came a byword and how bank HCs
have becom e an interesting phenome­
non, as he put it, “ not successful, just
interesting!” and added, “ The nonbank­
ing subsidiaries have absorbed consid­
erable funds and management time for
some very anemic profits, if any.”

The industry does have some prob­
lems, said Mr. Mitchell, and many of
those problems arise from unrealistic
goals. In some cases, he pointed out,
the security analysts' siren song of 15%
compound annual earnings growth was,
unfortunately, alluring to management,
and abnormal risks were undertaken to
achieve this unrealistically high goal
with rather unfortunate results. Cer­
tainly, he said, the econom ic impacts
of the oil embargo and the recession
didn’t help bank lenders, but they
weren’t the sole causes. According to
Mr. Mitchell, banking’s own manage­
ment practices must stand some share
of the blame, but the magnitude of
the problems is exaggerated.
Mr. Mitchell, banking’s own manageHe said that net charge-offs were
about $3.2 billion in 1975 and prob­
ably won’t vary too much from that
figure in 1976. That amounts to 4.7%
of capital, as so many are wont to
measure, but he thinks it very signifi­
cant that net loan losses were com­
fortably covered by earnings and
amounted to only 25% of earnings be­
fore taxes and charge-offs. In other
words, he continued, losses would have
to have been four times their size to
negate earnings totally and greater than
that to erode any capital.
Like Mr. Anderson, Mr. Mitchell
touched on capital adequacy, saying
it has been something of a byword and
that he’s not sure he knows what it is.
Certainly, he added, it’s not something
that can be boiled down easily to a
set number or ratio.
“ Most of us,” said Mr. Mitchell,
“ have discovered in our own lending
experience— usually with some discom­
fort— that capital is no substitute for
management. W e have seen what we
thought was a solid loan to an ade­
quately capitalized company get on
our problem loan list because of mis­
management. Banks are in no special
category, nor are we insulated from
being measured by the same criterion.

MID-CONTINENT BANKER for December, 1976


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

T ex as Bank, D allas; and C hapter Sec.-Treas. and Mrs. Raym ond G.
Dickerson, Continental N at'l, Fort W orth. RIGHT: M em bers of RMA's
Chicago Chapter w ere conference hosts. Committee chairm en from
chapter w ho helped plan activities w ere (I. to r.): Phillip L. Bond,
LaSalle N at'l; Norm an I. Pickles, conference v. ch., Northern Trust;
Jam es M. Brophey, M ichigan A ven u e N at'l; G ilbert G. R ivera, M arshall
& llsley Bank, M ilw au kee; W illiam G . Dearham m er, conf. v . ch., First
N at'l; Vincent C. Y a g e r, First N at'l, Blue Islan d ; and Kathleen A.
Patton, First N at'l.

Our capital is no substitute for manage­
ment either.
“ Capital, it seems to me, is more a
secondary consideration than the pri­
mary answer. M uch more important, in
my judgment, is the quality o f the man­
agement— or people adequacy— if you
will. This quality of management mani­
fests itself in a number of ways: reason­
able liquidity, reasonable growth and,
most important, consistently attractive
earnings. Earnings, of course, are the
key to capital, both as a source of
capital by retention of earnings and as
an attraction to new capital— both com ­
mon stock or quasi-capital such as sub­
ordinated notes. Capital markets usu­
ally do not respond with wild enthu­
siasm to any business with a weak
earnings record; hence, the undercapi­
talized bank either pays a ghastly price
for capital infusion (which has the ef­
fect of depressing both current and fu­
ture earnings) or backs off and re­
mains uncapitalized. Neither result is
satisfactory, but the fact remains that
capital is the result, not the cause.”
Awards. Tw o RM A members were
given its highest honor, the Distin­
guished Service Award, during the con­
ference. Recipients were Preston T.
Holmes,
executive
vice
president,
United Virginia Bankshares, Inc., Rich­
mond, and Robert A. Young, immediate
past RM A president and president,
Northwest National, Vancouver, Wash.
This award is given for outstanding
service to the association as a past mem­
ber of the national board and as a con­
stant participant in, and contributor to,
RM A activities and projects at the na­
tional and local chapter levels.
William L. Marshall III, New En­
gland Merchants Bank, Boston, won the
RM A ’s sixth annual national writing
competition. His winning paper, “ESOT
as a Financing Vehicle,” was chosen
from among papers that had taken top
honors in competitions held earlier in
the year by several of RM A’s local
chapters around the country. Second(Continued on page 26)
19

EFTS

(Electronic Funds Transfer Systems)

Off-Premises ATMs Shut Down
By First Nat'l, St. Louis,
Following Court Action
ST. LOU IS— First National has dis­
continued use of its automatic teller
machines at two-off-premises locations
following the U. S. Supreme Court’s
refusal to review a lower court’s deci­
sion that the bank’s use of these ATM s
constituted branching. The BANK24
customer bank communications termi­
nals (C B C T s) are located at a food
store and at Emerson Electric Co., both
in north St. Louis County.
Clarence C. Barksdale, chairman and
CEO o f the bank, said that the bank
now will work for new state legislation
that will allow banks to operate offpremises CBCTs. In this effort, he con­
tinued, “we will urge our customers and
all Missourians to express their views
on this subject to their representatives
in Jefferson City. Our restrictive bank­
ing regulations must be modernized to
benefit all customers of Missouri banks.”
First National set up the tw o ATM s
late in 1974 following issuance of an
interpretive ruling by then Comptroller
of the Currency James E. Smith allow­
ing national banks to establish off-prem­
ises electronic terminals. However, W il­
liam Kostman, state banking commis­
sioner, filed suit challenging the legal­
ity of the two ATMs, saying they vio­
lated Missouri’s anti-branching law. In
November, 1975, U. S. District Judge
James H. Meredith ruled that use of
such devices not located on banking

TIMEOUT!
WE MADE THE BIGPLAY
BUT SOMEONE
BLEWAWHISTLE.

First N at'l, St. Louis, is using this new spaper
ad to take its case for off-prem ises CBCTs to
public, follow ing forced closing of its offprem ises units in St. Louis a re a a s result of
u n fa vo rab le court rulings. Ad requests public
to contact M issouri legislators and state their
case in favo r of permitting such in stallations
in shopping centers, grocery stores, office com­
plexes. Ad also a sks public to call for fa ir
competition and equal opportunity for all
fin an cial institutions in Missouri.

premises was, in effect, branching and
illegal under Missouri and federal bank­
ing regulations. Last August, the U. S.
Eighth Circuit Court of Appeals up­
held Judge Meredith’s decision, and
First National sought a review of the
decision by the U. S. Supreme Court.
At that time, the bank was permitted
to continue operating the terminals
pending final disposition of the case be­
fore the High Court.
Operation o f First National’s BANK24 units at its main office and Stadium
facility in downtown St. Louis and
Chippewa Banking Center in south St.
Louis is not affected.

Account-Information System
Automated at Chicago Bank

This B A N K 24 ATM at superm arket and sim ilar
one at Emerson Electric Co., both in north
St. Louis County, have been shut down by
First N at'l, St. Louis, follow ing refusal o f U. S.
Suprem e Court to re vie w low er court's d e ­
cision that operation of these off-premises
CBCTs constitutes branch banking .

20


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

C H IC AG O — Northern Trust has in­
troduced what it describes as a new,
fully automated electronic balance re­
porting system for correspondent and
corporate customers. It’s called “A ccel­
erated Information Management” or
“ A IM .” According to the bank, AIM
provides timely and reliable account in­
formation in a highly flexible manner
and replaces a manual reporting sys­
tem.

The bank’s president, Philip W . K.
Sweet, says, “ AIM currently makes
available 24 categories of account and
activity information on a daily basis.
Information available includes detailed
listings o f wire transfers, commercial
deposits, lock-box deposits and chargebacks. Furthermore, the system is de­
signed to expand as customer needs
grow. AIM theoretically could provide
as many as 9,999 fields of information.”
The bank describes the new service—
said to be the first of its kind offered
in the Midwest— like this: Customers
automatically can receive information
by T W X , Telex, magnetic-tape trans­
mission or Mailgram. Or the customer
can access information, using four secu­
rity codes, by a toll-free-phone request
or by a time-sharing inquiry through a
computer terminal in the company of­
fice.
The new service employs a national
telecommunications firm, National Data
Corp. (N D C ). Account information is
collected by the bank onto magnetic
tape beginning at 2 a.m. each day. Da­
ta then are transmitted to N D C at 5:30
a.m. for relay to customers at 6 a.m. or
any specified time after that (Chicago
tim e).
Advantages of the system cited by
Northern Trust include the capacity to
provide the customer with a complete,
consolidated report on the firm’s cash
position with respect to accounts not
only at Northern Trust, but at all of the
customer’s banks, and facilitation of
daily adjustments in the corporate cash
position.

New CBCT Regulations Issued;
Provide for Applications
Under Simplified Procedures
W A SH IN G TO N , D. C.— N ew regu­
lations concerning customer bank com ­
munication terminals (C B C T s) were
announced last month by acting Comptroller Robert Bloom. The regulations
were published November 3 in the
Federal Register as amendments to
Parts 4, 5 and 8 of Title 12 of the
Code of Federal Regulations and be­
came effective immediately.
The new regulations provide for ap­
plications, under simplified procedures,
by a national bank seeking to operate a
CBCT branch in a state where statechartered banks are permitted by statute
to establish traditional branches or
CBCT branches. State statutory pro­
visions as to number, location and

MID-CONTINENT BANKER for December, 1976

We’ll handle your cards
a s if they were our card s.
W e can deliver on that promise because
w e’re in the banking business ourselves. W e
know what the problems are and how to
solve them. When you plan to issue plastic
cards to your valuable customers, it’s good
to know we’ll treat those cards with the
expertise and strict security only a company
in the banking business can offer.
Your order will be custom-designed to fit
your needs.

We know the problems in a card issue, so
we begin by asking the right questions.
Once we have all the information,
we plan a program specifically
for you. A program which
reflects your needs and
those of your customers.

encoding, stuffing and mailing, through
housing of files, file maintenance, mass
issues and daily plastics production, ACS
can do it all for you. Our service bureau
concept can turn any card program into a
turnkey proposition.
Our cost estimates are specific.

Everything is itemized and all-inclusive.
You know in advance what you’re getting
for your money.
Our turn-around time is especially short.

Our Automated
Consumer Services
Bureau will
handle the
entire
project.

From
issuing
|L
plastics, Jr
designing
and
#
printing of 1
forms,
embossing

And you always get a firm delivery
schedule, based on your
requirements. W e’re
experts at mass issues
and daily plastics
production. So,
whether you plan a
mass issue of a new
card, a reissue o f an
old card or daily
issuance of cards on
an on-going basis,
ACS has the people
and the high-speed
equipment to get the
job done— in 72 hours,
or as little as 48 hours
in some instances, alter
ving the information
from you.
Total service is only a
phone call away.

W hether you need a com plete
plastic card program designed
specifically for you, or simply
a secondary card source,
American Fletcher’s Consumer
Service Bureau provides
personalized attention and the land
of security you’d expect from a
bank. So give us a call, collect:
(317) 633-1501. Ask for
John Bradshaw or Fred Schorkopf.

A M E R IC A N F L E T C H E R N A TIO N A L B A N K

AFNB

Indianapolis, Indiana

MID-CONTINENT BANKER for December, 1976


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

21

capital will apply to national bank
CBCT branches. The Comptroller will
permit allocation o f capital among
branches, traditional or CBCT, within
a single city, town or village as he has
for traditional branches. In addition,
capitalization required for a shared
CBCT branch may be shared among the
participants. Furthermore, in contrast to
the $500 application fee for a traditional
branch, the application fee for a CBCT
branch is $200.
CBCT branch applications must be
submitted only for those CBCTs that
are to perform functions o f receiving or
disbursing funds and that are to be
established (i.e., owned or rented) by
national banks.
Any national bank that already has
an operating CBCT branch must file an
application within 30 days to obtain ap­
proval to continue its operation. When
two or more national banks share or
propose to share a CBCT branch, a
single application may be filed by one
national bank as agent for the others.
Application forms will be available

ATM Survey Error
A story in the EFTS section of
the October issue of M id - C o n t i n e n t
B a n k e r on a survey of ATMs con­
tained an error. The survey— of
commercial banks and thrifts— was
made by an independent EFTS con­
sultant, RoseMary Butkovic.
The error appeared in the para­
graph on ATM costs. MCB reported
as follows: “ Costs for operating a
terminal were pegged at a low of
$22 a month for a POS device to
$50,000 monthly at an ATM .” What
Miss Butkovic’s release on her sur­
vey results actually said was, “ The
cost of a terminal can range from
$22 a month for a POS device to a
$50,000 ATM .” Obviously, Miss
Butkovic was referring to a $50,000
capital investment in an ATM and
not a $50,000 monthly rental.
The error was called to MCB edi­
tors’ attention by Jim Lisenbee,
manager, product planning, auto­
mated financial systems, LeFebure
Corp., Cedar Rapids, la. In his let­
ter, Mr. Lisenbee said the cost, as
reported by MCB, is very confusing
and misleading, and he believes
such statistics possibly could misin­
form financial industry executives
who see this article. The editors re­
gret the mistake.
Mr. Lisenbee also questioned Miss
Butkovic’s survey results showing
the number of transactions per­
formed by remote electronic ter­
minals to range from less than 100
monthly at a POS terminal to more
than 5,000 a month at an ATM.
He said most surveys indicate ATM
usage to be up to 15,000 a month.

22

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

shortly from each Regional Adminis­
trator of National Banks.
On December 12, 1974, the then
Comptroller, James E. Smith, issued an
interpretive ruling expressing his view
that CBCTs were not branches. Subse­
quent litigation resulted in reeision of
that interpretation last August 23, and
adoption of the regulations announced
last month.

ChecOKard Banking Centers
Go On-Line at Retail Stores
In Okla. City's Metro Area
O K L A H O M A CITY— ChecOKard
banking centers went on-line at 13
C. R. Anthony’s stores November 14,
thus beginning the first joint venture
in electronic banking for this city’s
metro area, say J. W . M cLean and Ray
Anthony. Mr. McLean is chairman,
Liberty National, and Mr. Anthony,
chairman of the retail chain.
The new program enables customers
of the participating ChecOKard banks
to perform most banking services at
these initial Anthony’s stores during
normal operating h o u r s M o n d a y
through Sunday. Using a magnetic
striped ChecOKard, customers can
make checking-account deposits and
withdrawals, savings-account deposits
and withdrawals and transfers between
checking and savings accounts, as well
as pay for merchandise bought.
Data processing is being handled by
National Sharedata Corp. Liberty Na­
tional is handling licensing of the
ChecOKard name and trademark. Any
Oklahoma bank is invited to take part
through association w it h N a t io n a l
Sharedata.
The ChecOKard/Anthony’s electron­
ic banking program uses an NCR 279
on-line computer terminal in the par­
ticipating Anthony’s stores, linked di­
rectly to the customers’ checking and
savings accounts at the National Sharedata center. The system eventually
will have interchange capabilities with
other EFT systems being developed
within the state.

Social Security Funds Guarantee
Announced by Seven Banks in III.
PALATIN E, ILL.— Seven banks b e ­
longing to the Suburban Bank Group
have announced they now will guaran­
tee availability o f funds for customers
participating in a social security direct
deposit program.
The system enables recipients of so­
cial security checks to have their pro­
ceeds deposited directly by the federal
government into the bank o f their
choice. The participant banks will guar­

antee availability of these funds in cus­
tomer accounts b y 9 a.m. the third bus­
iness day of each month.
Banks that are members of the Su­
burban Bank Group are Bank o f Rolling
Meadows, Cary State, Palatine Nation­
al, Suburban Bank of Hoffman Estates,
Suburban National of Palatine, Subur­
ban National of Elk Grove Village and
Suburban National of Woodfield.
According to a Suburban Bank
Group spokesman, check recipients in
the past have been hesitant to enroll in
the direct deposit program, due to the
complexity of the social security sys­
tem. But with the guarantee of funds
availability, it is hoped that the num­
ber of persons taking advantage of the
program will grow.

Grad School of Banking
To Sponsor Investigation
O f EFT Cost vs. Benefit
M ADISON, W IS.— The Graduate
School of Banking, University of W is­
consin, has announced that it has en­
gaged the accounting and consulting
firm of Peat, Marwick, Mitchell & Co.
to design a cost/benefit analysis pack­
age that can be used by banks to de­
termine the financial impact o f imple­
menting EFT services.
According to a school spokesman, the
package would provide a credible, prac­
ticable method of performing an E FT
cost/benefit analysis, enabling individ­
ual banks to take an informed approach
to EFT. Such a move would impact
pricing decisions and marketing plans
and could even affect a bank’s profits
on the services, he said.
The project will be divided into three
phases over six months. PMM first will
conduct a confidential survey of the
financial characteristics of on-going
E FT projects: costs and revenue ele­
ments involved and variables affecting
both. The first phase will serve as a
basis for extrapolating EFT financial
trends and characteristics.
An E FT cost/benefit analysis manual
will be developed from the survey. It
will contain work sheets and step-bystep procedures to provide a banker
with means and methods to conduct a
financial impact analysis of E FT for his
own bank.
During the project’s final phase, out­
lines, case materials and other instruc­
tional aids will be designed for use in
training bankers in E FT cost/benefit
analyses. It is anticipated that a com ­
puter-based simulation model will be
developed for use by banker-students in
preparing projections related to a spe­
cific market area.

MID-CONTINENT BANKER for December, 1976

Are ATMs for Your Bank?
These Two Independent Research Studies
Can Provide Answers.... Save Your Bank

TIME and MONEY
i s i js e m

o M

C

Why re-invent the wheel? If you're
considering the feasibility of ATMs for
your bank, you'll save hundreds of

T 1 5 IJ J ®

man-hours on research by utilizing
these studies created by the First Na­
tional Bank of Galesburg, III. And you
may find that ATMs are not for you,
thus saving your bank thousands of
dollars of capital investment!
The Galesburg bank, incidentally,
has a successful track record with its
ATM. It has, with its ATM , increased
its market penetration of NEW A C ­
CO U N TS from 37% to 56% in a fourbank community! And 16% of new
checking accounts and 20% of new
savings accounts came from competing
banks.

P 1 H M 3 B A M
I t f S Y

A

l X

A

T l O

N

M A N 13A A

*125
HERE’S WHAT IS PROVIDED IN THESE TWO MANUALS
Also: newspaper reports of C B C T regulatory rulings
. . . a 35-page “ interpretive ruling" by the Comptroller.
All valuable information to help your bank reach a pro­
per decision on ATMs.

ELECTRONIC T ELLER
PROGRAM INSTALLATION MANUAL
In 275 pages, this manual tracks the Galesburg bank's
ATM operation through market analysis, cost justifica­
tion, installation procedures and results.
One chapter shows actual samples of supplies used in
the program, plastic cards, machine receipts. Another
chapter discusses customer identification programs, with
advertising used to announce ATM services.
Manual recommends HOW to issue user cards. . . per­
sonnel and department to be assigned responsibility. . .
also some do's and don'ts affecting any ATM program.

CBCT REPORT TO MANAGEMENT
This smaller report summarizes estimated vs. actual
results of ATM operations. . , activity reports. . . income
and expense items. . . also a seven-year projection of
growth of checking and savings accounts originating
from ATMs.
MID-CONTINENT BANKER for December, 1976


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

M ONEY BACK GU ARA N TEE — If not completely satisfied,
return within 10 days for full refund.

] MID-CONTINENT BANKER
| 408 Olive St., St. Louis, Mo. 63102

I

Please se n d _______ copies of:
Electronic Teller Program Installation Manual
and C B C T Report to Management
Check enclosed * $ ________________
1
I
I
J
I
i
I

Name __ ______________________________________ Title
|
1

Bank ______
Street

_

_

City, State, Z ip ____
j

_
_

i

_______________________ ________

* C h e c k m u s t a c c o m p a n y o r d e r . W e p a y p o stag e an d h a n d lin g .
M is s o u ri b a n k s : in c lu d e 4 ’/ i% sale s t a x .

23

Operations
Effective M anagem ent Can Be Attained
By Following These 3 9 Principles
By HOWARD J. BLENDER
President
Howard J. Blender Co.
Dallas

7. Priority. Time available should be
budgeted or allocated to tasks in or­
dered sequence of priority. Otherwise,
managers tend to spend time in amount
inversely related to the importance of
N A recent best-selling novel about
their tasks (Parkinson’s Second Law)
banking, the author clearly deline­
(See Pareto Principle No. 9 ).
8. Deadlines. Imposing deadlines on
ates the difference between a good
yourself and exercising self-discipline
manager and a bad manager in his
in adhering to them aid managers in
characterization of the two executive
overcoming indecision, vacillation and
vice presidents in his fictional bank.
procrastination.
The good executive vice president is
9. Concentration. In most areas of
likable, tolerant, cool and eventually
organized human endeavor, a critical
becomes president. The bad vice presi­
few efforts (around 20%) usually pro­
dent is curt, intolerant, dull and even­
duce the great bulk of the results
tually jumps off the bank building.
(around 80%). This principle is also
In the real world, the question of
called the Pareto Principle or the 2 0 /
what qualities differentiate the effective
80 law. Effective managers concentrate
manager from an ineffective one is
their efforts on the “ critical few ”
somewhat more difficult to answer. But
events that will produce the major re­
on the basis of extensive experience in
sults (See No. 3 0 ).
bank consulting, my firm has formu­
10. Effectiveness Versus Efficiency.
lated 39 principles of effective manage­
Effort, however efficient, will tend to
ment:
1.
Equal Distribution. No one has be ineffective if performed on the
wrong tasks, at the wrong time or with­
enough time, yet everyone has all there
is. This is the great “ paradox of time.”
out the intended consequences. Effi­
It is the one resource distributed equal­
ciency means doing the job right. E f­
ly to all.
fectiveness means doing the right job
2.
Faulty Perception. The manager’s right. Effective action produces maxi­
mum results with minimum expendi­
time rarely is spent as he thinks it is.
ture of resources, including time.
The mind plays tricks on its owner and
deceives him into thinking his time is
going where it should be going rather
"Daily planning, formulated
than where it is actually going.
3.
Anticipation. Anticipatory action the afternoon before or early
generally is more effective than reme­
the same dayf in consonance
dial action. Avoid surprise by expecting
with near-term objectives and
the unexpected and planning for it. As­
events, is essential to effective
sume if anything can go wrong, it will
utilization of personal time
(M urphy’s Third L a w ).
4.
Planning. The great majority of
problems arise from action without
11. Activity Versus Results. Man­
thought. Every hour spent in effective
agers tend to lose sight of objectives
planning saves three to four in execu­
or intended results and to concentrate
tion and achieves better results. By fail­ their efforts on activity. Keeping busy
ing to plan, you are planning to fail.
gradually becomes their objective.
5.
Daily Planning. Daily planning, These managers tend to becom e activ­
formulated the afternoon before or ear­
ity-oriented rather than results-oriented.
ly the same day, in consonance with
Instead of running their jobs, they tend
near-term objectives and events, is es­
to be run by them. They confuse m o­
sential to effective utilization of person­ tion with accomplishment, activity with
al time.
results.
12. Optimum. Results. Results tend
6.
Objectives. More effective results
generally are achieved by purposeful to be optimized when the greatest bene­
fits are achieved with minimum efforts.
pursuit of planned objectives than by
13. Unrealistic Time Estimates. Man­
chance. The fundamental concept o f
agers tend to take an optimistic view
management by objectives is based on
o f the time a task will take them to
this proved principle.

I

24

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Federal Reserve Bank of St. Louis

complete. They also tend to think that
others will be able to complete their
tasks sooner than is likely. Hence,
Murphy’s Second Law: “ Everything
takes longer than you think.” Thus,
managers tend to accept themselves
and expect from others unrealistic time
estimates.
14. Probability of Occurrence. The
probability that an intended event will
occur increases directly with the sys­
tematic application of effort toward its
realization.
15. Tyranny of the Urgent. Man­
agers live in constant tension between
the urgent and the important. The ur­
gent tasks call for instant action and
tend to drive out the important from
our consciousness. Many managers thus
are tyrannized by the urgent and often
respond unwittingly to the endless
pressures of the moment, neglecting the
long-term consequences of more im­
portant, but less demanding, tasks left
undone.
16. Crisis M a n a g e m e n t/ O v e r -R e ­
sponse. Many managers tend to under­
estimate problems, to fail to anticipate
them or to over-respond by treating all
problems as if they were crises. This
tendency toward crisis management and
fire fighting causes undue anxiety, im­
paired judgment, hasty decision and
wasted time and effort.
17. Selective Neglect/ Limited Re­
sponse. Response to problems and de­
mands should be realistic and limited to
the situation’s needs. Some problems left
alone go away. By selectively ignoring
those problems that tend to resolve
themselves, much time and effort can
be conserved for more useful pursuits
(also called the “principle of calculated
neglect” ) .
18. Flexibility. Flexibility to degree
of scheduling personal time may be
necessary to accommodate to forces
beyond one’s control. Time should not
be over- or under-scheduled.
19. Problem Analysis. Failure to dis­
tinguish symptoms from causes tends
to result in wasted effort directed to­
ward apparent rather than real prob­
lems.
20. Alternatives. In any given situa­
tion, failure to generate viable alterna­
tive solutions limits the likelihood of
selecting the most effective course of
action.
21. Indecision. Arrival of the point
of decision causes many managers with­
out apparent reason to hesitate, vacil­
late or refuse to decide. Indecision
should be viewed as a decision not to
decide.
22. Procrastination. Deferring, post-

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25

poning or putting off decisions or ac­
tions can becom e a habit that loses
time, causes lost opportunities, increases
pressure of deadlines and generates
crises.
23. Com pleted Staff Work. Managers
should delegate responsibility and au­
thority to do a “ whole task.” This saves
time otherwise required to complete
the task themselves and frees them for
more important work. It also enhances
the satisfaction their team will take in
their work and improves the overall
effectiveness of the organization.
24. Delegation/Decision Level. Au­
thority for decision-making should be
delegated to the lowest possible level
consistent with adequate judgment and
available facts.
25. Upivard Delegation. Managers
tend to encourage upward (reverse)
delegation unwittingly by fostering
subordinates’ dependence on them for
answers. They may do this by uncon­
sciously being “ too ready” with an­
swers or by instructing subordinates to
“ do nothing without checking with
me.”
26. Routine/ Detail. Routine tasks of
low value to overall objectives should
be minimized, consolidated, delegated
or eliminated to the extent possible.
Managers should divorce themselves
from unnecessary detail and selectively
neglect all but essential information
(See also Exception Management No.
2 9 ).
27. Consolidation. S im ila r tasks
should be grouped within division of
the work day, to eliminate repetitive
actions and minimize interruptions,
such as taking and returning phone
calls. This will economize utilization of
resources, including personal expendi­
ture of time and effort.
28. Feedback. Feedback on relative
performance against goals at predeter­
mined intervals is essential to ensure
progress according to plan. Progress
reports should identify problems (d e­
viations of actual from planned per­
form ance) in time to take corrective
action.
29. Exception Management. Only
significant deviations of actual results
from planned performance should be
reported to the responsible executive
to conserve his time and abilities. Re­
lated to the “ management-by-excep­
tion” concept is the “ need not to know”
concept of excluding all but essential
facts.
30. Interruption Control. Arrange­
ment of controls over activities should
be designed to minimize the number,
impact and duration o f interruptions.
31. Planned. Unavailability. Man­
agers must plan periods of uninterrupt­
ed concentration. The “ quiet hours,”
effective secretarial screening of calls
and visitors and a hideaway are three
26

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Federal Reserve Bank of St. Louis

of the most effective techniques to
achieve this. The mistaken notion that
managers should “ always be accessible”
has led to such abuses as the ever-open
door, which stands as a continuing in­
vitation to passersby and corridorwanderers to drop in for a visit.
32. Visibility. Keeping visible those
things you intend doing increases the
certainty of achieving your objectives.
You can’t do what you can’t remember.
This principle of visible control is in­
herent in such time-management tools
as the plan sheet of economics labora­
tory, daytimer pocket and desk calen­
dars and project control charts.
33. Clarity. Simple, concise unambig­
uous language ensures understanding
and saves time.
34. Brevity. Economy of words and
actions conserves time while promoting
clarity and understanding.
35. Habit. Managers tend to be vic­
tims of their own habit patterns. They
tend to take on the practices of the or­
ganizations in which they manage.
Breaking ingrained habit patterns is
very difficult and requires continuing
exercise of self-discipline.
36. W ork Expansion
(Parkinson’s
L a w ). W ork tends to expand to fill the
time available.
37. Implementation and Follow-Up.
Implementation of time planning and
follow-up is essential on a daily basis
for effective time management.
38. A cceptance. Managers should
seek the courage to change those things
which can be changed . . . the will­
ingness to accept those which can’t
. . . and the wisdom to know the dif­
ference.
39. Managerial Imperative. Irre­
placeable and irretrievable . . . time
is the most critical of all managerial re­
sources. As Ben Franklin put it: “ When
your time is up, you’re done.” The
ability to organize and utilize time ef­
fectively is the managerial imperative,
for without it, nothing else can be man­
aged. * #

Ways Cl F Used Are Revealed
In Harris Bank's Survey
O f 64 Major Banks
CH ICAG O — A poll taken by Harris
Bank of 64 major banks on central in­
formation files (G IF ) shows that 81%
(5 2 ) of those polled have C IF systems
that are at least partially computerized,
and 30% (1 9 ) are fully computerized.
The survey was conducted during
July and August and involved banks
with deposits of more than $1 billion.
Survey responses also reveal that as
many as a third of the CIFs include trust
customers in addition to personal and
commercial customers. Five of the sur­

vey respondents have no CIF system,
but of the other 59, nearly half have
systems that carry only account infor­
mation, and the other half also include
“ external” information such as custo­
mer demographics. The most common­
ly maintained services in the systems
are D D A, savings, installment loans,
CDs, charge cards, commercial and
mortgage loans.
In descending order of popularity,
the CIFs store credit information in re­
gard to the customer’s current balance
(61%), credit limit (60%), average bal­
ance (47%), credit history (32%) and
profitability (15%).
In general, banks access their systems
by name and account number. The ma­
jority (87%) of systems that are in any
way computerized are on-line for access
and updating using the cathode-ray
(C R T ) for access.
The systems are used most often for
customer service and balance informa­
tion, cross-selling services by mail and
as a marketing information base. CIF
systems are used the least as tools to
cross-sell in the lobby.
Responding banks indicated overall
satisfaction with their present CIF sys­
tems, with complaints generally stem­
ming from partial conversions from
microfilm a n d /or card files to computer­
ized systems. Only three (9%) of the
banks still in the conversion process
have completely integrated systems. Re­
spondents said their conversion periods
ranged from less than 18 months to
more than three years.

Banking's Stability
(Continued from page 19)
place winner was John C. McLean Jr.,
W achovia Bank, Winston-Salem, N. C.,
whose paper was titled “ Credit Analysis
of Life Insurance Companies.” Third
prize went to J. A. Spittell III, Na­
tional Bank of Detroit, for “ The ESOT
and ESOT Leverage.”
Three mid-Continent-area bankers,
all of Chicago, were given certificates
of appreciation: Allen P. Stults, who
was general conference chairman and
is chairman, American National; W il­
liam G. Dearhammer, assistant vice
president, First National; and Norman
I. Pickles, vice president, Northern
Trust.
The RM A Award for Journalistic Ex­
cellence for 1975 was given to Alford
C. Sinclair, president, Atlantic National,
Jacksonville, Fla., for his article, “ Prob­
lem Loans— at the Eyeball-to-Eyeball
Level,” which appeared in the June,
1975, issue of RM A’s monthly Journal
of Commercial Bank Lending. * *

MID-CONTINENT BANKER for December, 1976

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MID-CONTINENT BANKER for December, 1976

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Federal Reserve Bank of St. Louis

27

M o rtg a g e L e n d in g
Advantages of M ortgage Lending
By Banks Cited by Fannie M ae
H A T ’S THE sixth largest corpo­
ration in the United States? It’s
the Federal National Mortgage Asso­
ciation (F N M A or Fannie M ae), a
$32-billion-asset privately owned, gov­
ernment-chartered corporation. Its ob­
jective is to aid the mortgage market
by providing capital for mortgage
loans when the supply of funds is lim­
ited from other sources, such as deposit
institutions.
A measure of Fannie Mae’s impor­
tance as a private corporation is the
level of its financing activities. In the
1971-1975 period, FN M A purchased
a total of $25.5 billion in mortgages;
during that same time, it borrowed
$55.9 billion. Thus, FN M A ’s financing
operations are on a rather substantial
scale. In almost all years, it’s the larg­
est borrower in the country outside the
United States Treasury itself.
FN M A officials believe that the con­
sumer market, particularly the housing
market, is one in which commercial
banks could, through an association
with FNM A, becom e more actively in­
volved, to their financial benefit and
the benefit of their communities.
Several years ago, FN M A points out,
it might have been understandable why
banks consistently gave a cold shoulder
to mortgage lending. There was, it
seemed, no reason for them to lock up
their money for a long period of time
at a few points over prime when al­

W

ternative investments would
allow
them to roll those funds over to achieve
greater earnings.
This rationale, however, says FNM A,
is no longer appropriate because the
existence of an effective, nationwide
secondary market, maintained by the
corporation, makes it possible for pri­
mary lenders to roll over their mort­
gage investments as fast as or faster
than they can other investments. In­
deed, a bank can be guaranteed pur­
chase of a mortgage at a specific yield
by FN M A in the secondary market even
before it makes the mortgage loan final.
Many banks that still have mortgage
lending on their “ unwanted list” may
be turning away people who might
well becom e their best customers—
prospective
home
buyers,
FNM A
warns. Those banks are sending poten­
tial customers to competing institutions
that will grant them the mortgage cred­
it they need. W hat’s frequently over­
looked, however, is the possibility that
once the mortgage loan applicant is
turned down and sent elsewhere, he
may not come back. He may go to an­
other institution for his new checking
account, his new savings account, his
retirement account, his installment loan
on a new car and maybe even a busi­
ness account.
One of the first things a new family
does when it moves into a new area is
buy a home. That family’s first contact

(Dollars in Thousands)

State

Total « of
homes purchased
as of 12/31/75

State
portfolio
as of 12/31/75

Conventional

FHA/VA

Project

# active
FNMA
servicers

First quarter
1976
purchases

Illinois

60,947

$1,218,904

$ 38,131

320,595

66

$ 7,459

Indiana

60,025

872,901

63,678

605,923

203,300

51

4,359

Kentucky

22,038

313,800

12,715

214,810

86,275

12

286

Tennessee

49,511

750,909

78,848

553,175

118,886

37

3,445

$

860,178

$

Alabama

39,568

636,217

64,922

517,150

54,145

22

1,108

Mississippi

22,302

319,827

26,697

220,047

73,083

25

1,938

Louisiana

51,150

837,904

82,452

638,182

117,270

33

3,141

Arkansas

19,257

277,232

19,430

188,597

69,205

29

285

185,062

2,701,860

385,500

1,916,048

400,312

147

14,654

New Mexico

23,472

318,652

32,468

238,612

47,572

20

2,078

Oklahoma

49,335

652,323

34,829

519,766

97,728

32

2,084

Texas

Kansas

16,599

191,025

6,610

141,607

42,808

25

941

Missouri

28,209

406,631

9,273

281,687

115,671

43

4.258

627,475

$9,498,185

$855,553

$6,895,782

$1,746,850

542

$46,036

Total

28

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Federal Reserve Bank of St. Louis

with a financial institution, then, would
come when it applies for a mortgage
loan. In FN M A ’s opinion, this also
would be the first— and the best— op­
portunity for a bank to capture a cus­
tomer for its other financial services.
Moreover, says FNM A, increased
commercial bank activity in the pri­
mary and secondary mortgage markets
could be helpful to many small and
mid-sized communities. Because lend­
ers who work with Fannie Mae can be
assured a market outlet for either gov­
ernment-backed or conventional lowdown-payment loans, many young fam­
ilies who otherwise could not afford a
home may becom e homeowners, con­
tributing to the social and financial
health of their communities.
Both the banks and their communi­
ties also would stand to benefit from
new business or industry that would
be attracted to areas where adequate
mortgage credit is available for their
employees.
In essence, what all this means, ac­
cording to FNM A, is that active par­
ticipation in the primary and secondary
mortgage markets can have a favorable
financial impact on a commercial bank.
A well-planned mortgage origination,
selling and servicing operation holds
out a significant potential for profit.
Expanded Profit Potential. Profit is
perhaps the most obvious advantage
of a bank’s association with FNMA.
The bank that’s an FN M A seller/ser­
vicer can roll over its mortgage loans
as soon as they are originated so that
its mortgage lending can becom e an in­
tegral component of its overall opera­
tions, moving with the market as do
other short-term investment activities.
Even more important, additional
earnings are generated in the form of
loan-origination and loan-servicing fees.
(Loan servicing currently is set by
FN M A at /8% of the outstanding prin­
cipal balance.) A continuous mortgage
lending operation can, then, generate
a steady source of income.
Broader Lending Services. In addi­
tion to providing the bank with in­
creased liquidity and greater sources
of income, participation in the sec­
ondary market gives the commercial
banker a fuller range of lending op­
tions. FN M A will buy F H A /V A or
conventional single-family home mort­
gages as well as individual mortgages
in planned unit developments and con­
dominiums. It also will purchase FHA
project mortgages and participate with
a commercial bank in construction
lending.
What’s more, Fannie Mae’s conven­
tional program enables a commercial
bank, or other primary' lending institu­
tion, to obtain prior approval of credit

MID-CONTINENT BANKER for December, 1976

Associates and banks:
financial partners, creatively working
°

°

Every day, there’s an opportunity to work with Associates. C all us for inform ation.


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

.= ' t

;

$

Associates Commercial Corporation
55 E. Monroe Street
Chicago, Illinois 6Q603
(3 1 2 ) 781-5888 - J P
A sub^^iary of
Associates Corporation of North America,
a G i l + Western Company.

I

and property even before a mortgage
loan is closed, assuring the bank of a
subsequent takeout. FN M A also offers
an approval certificate program for
condominiums, PUDs and subdivision
projects that facilitates expeditious sec­
ondary market sale of individual mort­
gages within those developments. Un­
der none of these programs is the bank
required to deliver the loans. But
FN M A stands ready to purchase them.
Best of all, says FNM A, it’s in the
market at all times, regardless of the
economic climate. Indeed, it is this as­
pect of Fannie Mae’s secondary mar­
ket operations that most enhances the
primary lender’s opportunity to fulfill
its own portfolio needs and serve the
mortgage demand of its community.
FN M A is always there. In fact, Fannie
Mae becomes most active when pri­
mary lenders need it most— when cred­
it tightens.
Marketability and Professionalism.
Standardization of mortgage forms,
which has been brought about through
efforts of Fannie Mae and the Federal
Home Loan Mortgage Corp., has made
it a great deal easier to conduct busi­
ness in the secondary market. There
are today uniform mortgage instru­
ments for every state in the nation,
standard appraisal forms and uniform
residential loan applications. In addi­
tion, FN M A has fostered development
of nationally recognized underwriting
criteria.
Each of these developments has con­
tributed substantially to increasing the
attractiveness and value of individual
mortgage loan portfolios and, conse­
quently, to effective operation of a na­
tionwide secondary market.
The higher and steadier volume of
mortgage business that results from ac­
tive participation in the secondary mar­
ket also should result in increased pro­
fessionalism among bank staffs. Be­
cause staff levels do not have to fluc­
tuate constantly with erratic changes
in the mortgage market, competent,
professional employees can be attracted
and retained. Benefits of maintaining
such top-level teams obviously carry
over into a bank’s outside business re­
lationships.
And, as indicated at the outset, an
active professional mortgage lending
operation can provide a forceful com ­
petitive tool. Not only can it help at­
tract new customers initially, but it
can, through the servicing function,
provide the vehicle for maintaining a
regular line of communication between
the bank and its customers.
Competitive Edge. Fannie Mae is
committed to its conventional program
and is eager to establish a strong, work­
ing relationship with commercial banks

30

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Federal Reserve Bank of St. Louis

around the country.
This means that if a bank became
an FNM A-approved seller/servicer to­
day, it could offer the qualified con­
sumer who walks in tomorrow a con­
ventional mortgage with as little as 5%
down, thereby, in all likelihood, gain­
ing a new customer for its other “ full
service” products as well. It could do
this knowing that FNM A will purchase
the mortgage and pay the bank a %%
servicing fee until the loan is paid off.
FN M A has this advice for bankers:
In today’s world of increasing competi­
tion among financial institutions and
growing sophistication among their
consumer customers, this kind of ag­
gressive and affirmative move into
mortgage lending, using the secondary
mortgage market, could provide many
commercial banks with a significant
competitive edge, while simultaneously
benefiting their communities. * *
For more information regarding the Fed­
eral National Mortgage Association and
its mortgage market programs, contact O f­
fice of Corporate Relations, 1133 15th
Street, N. W ., Washington, DC 20005,
(tel.) 202/293-6057.

Home Mortgage Lending Rises
In South Central U. S.,
Based on MGIC Information
Privately insured home mortgage
lending in the South Central United
States ran more than 23% ahead of last
year for the first nine months of 1976,
based on loan insurance applications
processed by underwriting offices in
Mortgage Guaranty Insurance Corp.’s
(M G IC ) South Central division, head­
quartered in Houston. This division
serves 2,307 home mortgage lenders
which make insured loans in Texas,
New Mexico, Oklahoma, Kansas, Mis­
souri, Arkansas and Louisiana.
“ Through September,” says Granvel
Smith, vice president and South Cen­
tral division manager, “ application vol­
ume totaled $1,065 million, compared
with $876.4 million for the same period
a year ago.”
South Central U. S. lenders have
made $6.31 billion worth of M GICinsured loans since the firm started
doing business in that seven-state area
in 1958. Currently, there are 182,266
MGIC-insured loans in the combined
mortgage portfolios o f South Central
lenders. According to Mr. Smith, lend­
ers in those states have received $11.3
million in claims payments since M GIC
began doing business there. However,
63% of that amount— $7.1 million— has
been paid since January 1, 1974.
Mr. Smith notes the growing dollar
amount of loss per claim, resulting from

the higher dollar amount of mortgage
loans now being insured and the in­
creased coverage offered lenders on
95% loans. M GIC’s average loss per
claim, he points out, has risen from
$2,477 prior to 1974 to the current
figure o f $3,590 through September.
The average interest rate in September
on the high-ratio insured loan was
around 9%, and it has dropped slightly
since then.

Reporting Aid Offered
For Redlining Act Compliance
A system to enable lenders to deal
with the complex reporting require­
ments of the Federal Home Mortgage
Disclosure A ct of 1975 is being offered
by the Reuben H. Donnelley Corp.
The new Donnelley Bancode Census
Tract Coding Directory is said to elimi­
nate the difficulties banks and thrifts
face in deciding how to add the re­
quired census tract numbers to their
records. The directory was developed
in consultation with various regulatory
authorities and lenders to help non­
exempt lending institutions comply
with the provisions of the act by Sep­
tember 30, the date the first disclosure
is due.
The regulation requires certain de­
pository institutions to disclose public­
ly where new mortgage and home im­
provement loans are made by census
tract. The requirement applies to Stan­
dard Metropolitan Statistical Areas in
which a bank or thrift maintains head­
quarters or a branch.

Software System Developed
For Anti-Redlining Reports
A software system package that sup­
plies financial institutions with the pub­
lic disclosure information required by
regulatory agencies is being offered by
Florida Software Services, Orlando,
Fla., as a solution to compliance with
anti-redlining statutes.
The system can deliver information
needed for reporting b y individual
SMSA regions or by in-depth reporting
on census tracts, the firm says, via its
Mortgage
Loan
Extended
System
(M L X ) software system package. Re­
porting is done automatically as part
of the normal capabilities of the M LX
system.
According to Florida Softwares, the
reports produced by the M LX system
zero in on summary total, the number
of applications received for mortgages,
amounts applied for, number of mort­
gages made and purchases of existing
mortgages from other financial institu­
tions or investors.

MID-CONTINENT BANKER for December, 1976

THESE GUYS WON’T
LEAVE WELL ENOUGH
ALONE.

Joe Blank, Mike Miller and Ron Deal. It
seems they have a couple of key phrases that
work consistendy well. For us, ana our corre­
spondent banking friends.
They go like this: What if? Why don’t we?
Why not try this? (and) I wonder why nobody
else thought of that?
We didn’t get to be the largest bank in the
state by offering you the same tired solutions
over and over again. We keep it loose. Because
every bank, ana every banking problem, are
MID-CONTINENT BANKER for December, 1976


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

unique. And we’re flexible enough to find the
best solution for you. Because we’ve got people
who won’t leave well enough alone. Call us toll
free. In Tennessee, 1-800-342-8240. In other
states, T800-251-8514.

«

First
Am erican

First American Center, Nashville 37237
FirstA m tennBankg roup

Member FD1C

Installment Lending

Bank s Installment Loan Promotion Scores
W ith Shake O ur M oneytree Theme
OME SHAKE Our Moneytree”
v J was the invitation made to resi­
dents of the Cincinnati area by Southern
Ohio Bank. And many citizens did just
that by taking part in the bank’s suc­
cessful installment loan promotion.
When the campaign was introduced,
demand by consumers for installment
loans was light, bank officials said. The
institution, they noted, was in a heavy
position with respect to time deposits
and it was the bank’s desire to convert
those time deposit dollars to installment
loans.
Advertising was begun, using a jingle
and copy for radio that played up the
campaign. An animated 30-second tele­
vision commercial also was employed.
The area was saturated with outdoor
billboards showing the promotion’s em­
blem, a tree having currency instead
of leaves, and bearing the “ Come Shake
Our Moneytree” catchphrase.
In the bank lobby, a full-size bill­
board was erected, while counter dis­
play posters, counter cards and pres­
sure-sensitive tellers window stickers
also were used. The campaign was
cross-sold through statement stuffers
and tellers change-envelopes.
Bank officials were extremely pleased
with the results of the promotion. “ It
attracted many installment loan cus­
tomers who normally would have gone

Bank Is Investment Adviser
In New Orleans Project

Huge outdoor billboard advertising Southern
Ohio Bank's installm ent loan promotion w a s
hung inside bank to add unique aspect to
m arketing effort. From I. are Leonard M. Sive,
Sive Associates ad agency, and Tom Dix, bank
pres.

to other institutions,” a Southern Ohio
Bank spokesman said. “It more than
met its overall goal of generating cus­
tomer awareness and added a little
spice to our installment loan program.
In addition, the ‘Come Shake Our
Moneytree’ c a m p a i g n provided an
identity on which future loan pro­
motions could be based.
“Although customer awareness began
slowly,” the spokesman added, “it had
picked up significantly by the time the
‘Moneytree’ promotion had begun to
wind down. Therefore, the campaign
was allowed to run longer than origi­
nally planned.”

Bank Sponsors New C ar Show

This m ay look like an auto dealer's lot, but it's really First N atio nal, Liberty, Mo. The bank
sponsored a show ing of 1977 cars at the parking a re a of its C rossroads Motor Banking Fa­
cility in the C rossro ad s Shopping Center in Liberty. Local new car dealers contributed vehicles
during the tw o -d ay show . A rea residents thus had an opportunity to exam ine vario us m akes
a ll in one place and to talk w ith d ealer representatives.

32

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

Bank officials state that they knew
the program had met its objectives of
providing an identifiable image for the
installment loan department and raising
customer awareness when the program
was used as an example in a local tele­
vision station’s editorial! * *

Citibank of New York City is acting
as investment adviser to Bank Omran
of Teheran, Iran, in a project the Iran­
ian bank is participating in in New Or­
leans. The project is a joint venture
with Joseph C. Canizaro Interests of
New Orleans to develop a $500-million
multi-use complex in that city. The
Canal Place project will be constructed
on a 23-acre site bounded by the Mis­
sissippi River, Canal Street and the
historic French Quarter.
Citibank is represented on the man­
agement board of the Canal Place ven­
ture by James M. Trucksess Jr., vice
president, direct placement department,
investment management group.
Canal Place will contain three office
towers with approximately 2.5 million
square feet of office space. Plans call
for a 500-room hotel, an additional 300room hotel, a one-million-square-foot
retail center, living units including
townhouses and apartments and a wa­
terfront section incorporating a cruise
terminal and a restaurant-entertainment
complex.

Risk/lnsurance Management Guide
Available to Bankers From ABA
W ASH IN G TO N , D. C.— To help
bankers implement an effective risk
and insurance management program,
the ABA has published a Risk and In­
surance Management Planning Guide
for Financial Institutions.
The publication is structured in
easy-to-follow steps toward providing
a banker with an increased ability to
protect a bank’s assets from accidental
and criminal loss and to minimize pre­
mium costs. There are more than
25 practical and proved worksheets,
guidelines and procedures, tested by
bank risk managers, in the areas of: in­
troduction to the risk management pro­
cess, exposure identification, risk evalu­
ation, risk control, risk financing and
insurance and risk and insurance man­
agement administration.
Copies are available to ABA mem­
bers for $17.50 and to nonmembers for
$22. Write: ABA Order Processing,
1120 Connecticut Avenue, N. W .,
Washington, D C 20036.

MID-CONTINENT BANKER for December, 1976

WFUGIVEYOU*2,000 FORn.
It may be a piece ofjunk to most people, but you’ve got a loan on it that
has $2,000 left to be paid. And, worst of all, the borrower never bothered to tell
you the car was uninsured. Well if you have Lender’s Protective Insurance (what
we call Banker Single Interest Insurance) from National Union, you’ll get your
money. You’ll even be paid for the investment you made in finding the car, and
towing it away.
The same people who take care of most of your other insurance needs are
offering you this kind of protection: National Union. A company already
providing Directors and Officers Insurance, Pension Trust, Fidelity and Surety
Bonds, SEC Liability and other credit-related services.
National Union can offer you the kind of professional expertise and
financial stability that all lenders need. The resources of a Best’s A+AAAAA
company plus the creativity that comes
NATIONAL UNION FIRE INSURANCE COMPANY OF PITTSBURGH. PA.
with years of experience.
E Dept. 540-612-85, 102 Maiden La., New York, N.Y. 10005
For more information just fill in I Please send me more information about Lenders Protective Insurance.
the coupon. And find out how to make
I Named: Title
sure your collateral is worth what it’s
E Company
supposed to be worth.
We welcome inquiries from any I Address
I
licensed agent or broker. You don’t
I
have to be a regular producer to
A m
place business with an AIG company. L
A M em ber Company of
American International Group

MID-CONTINENT BANKER for December, 1976


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

!
|j

I
I
I
I

J

BANKING WORLD
monitor activities of interest to inde­
pendent banking at other federal agen­
cies, such as the Federal Home Loan
Bank Board and Federal Trade Com­
mission. Mr. Jolly formerly was assist­
ant state legislative counsel for the
ABA.

• Leon Jaworski, Watergate special
prosecutor,
was elected
chairman,
Southwest Bancshares, Inc., Houston,
last month. John T. Cater was elected
president and CEO. Forrest S. Warren,
who was chairman and CEO, resigned
because of the time demands of per­
sonal and business investments. Hubert
Gentry Jr. and Robert Stewart Jr. were
named to the new posts of vice chair­
men. Mr. Jaworski, senior partner of
the law firm, Fulbright & Jaworski, has
headed the American Bar Association
and American College of Trial Lawyers.
He became a director of Bank o f the
Southwest, lead bank in the HC, in
1958 and was an organizing director of
Southwest Bancshares. He resigned in
1973 to becom e Watergate special pros­
ecutor, was reelected to both boards in
1974 and has been on both executive
committees. Mr. Cater is president,
Bank of the Southwest, and a director
of both boards. Mr. Stewart is vice
chairman of the bank and has been an
officer and director of the HC since
1970. Mr. Gentry was named HC presi­
dent earlier this year.
• John W . Rowe has joined Chi­
cago’s American National as vice presi­
dent and manager of its bond depart­
ment. Mr. Rowe formerly was vice
president and manager of the munici­
pal bond section of First National, St.
Louis, which he joined in 1967. He be­
gan his career as a municipal bond
salesman and subsequently a municipal
bond trader at Stifel Nicolaus & Co.,
Inc., St. Louis.
• Mason G. Alexander, senior vice
president, Citizens & Southern National,
Columbia, S. C., is the new president
of the Consumer Bankers Association.
He succeeeds Paul L. Stansbuiy, senior
vice president, Valley National, Phoe­

34

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

nix, who was elected to the CBA’s
board of governors and executive com ­
mittee. Other new officers are: first
vice president— James L. Smith, senior
vice president, Security Pacific Na­
tional, Los Angeles; and second vice
president, Charles F. Patterson Jr.,
group vice president, Trust Co. Bank,
Atlanta. Mid-Continent-area bankers
elected to the board o f governors are:
Glenn Hodges, senior vice president,
First National, Memphis, and Thomas
J. McClain, vice president, National
Bank o f Greenwood, Ind., to three-year
terms; and Dan Lacy, president, Cen­
tral National, Oklahoma City, to a oneyear term.
• Bruce O. Jolly Jr. has joined the
Independent Bankers Association of
America as federal administrative coun­
sel. His primary responsibility in the
newly created post is to act as liaison
between the IBAA and the FDIC,
Comptroller and Fed. He also will

Farm Credit System Book
A history of the Farm Credit Sys­
tem has been put together in a book
called “ The Farm Credit System, a
History of Financial Self-Help.” The
author is W . Gifford Hoag.
The 292-page, hard-cover book
describes the Farm Credit System
and then goes on to discuss its sig­
nificance to farmers and the econ­
omy, pioneering innovations, basic
principles and major guidelines,
working relationships with other or­
ganizations and groups and farm­
ers’ needs for credit.
In addition, the book contains a
summary and bibliography, a look
to the future and such information
as Fami Credit Administration gov­
ernors through tlie years and presi­
dents of Farm Credit banks.

• William J. Murphy has joined the
Bank Marketing Association, Chicago,
as director, communications depart­
ment. He formerly was public relations
director, Bank Administration Institute,
Park Ridge, 111. In his new post, Mr.
Murphy is responsible for planning,
developing
and
implementing
the
BMA’s extensive communications and
publications programs. He also is liaison
to Dr. James L. Faltinek, vice presi­
dent and director of the BMA’s asso­
ciation services division.

Bror W. Unge Dies
Bror W . Unge,
consultant to
the in t e r n a t io n a l
department, United
M is s o u r i B an k ,
Kansas City, died
October 24. A na­
tive of Stockholm,
Sweden, Mr. Unge
joined the bank in
1944 as m a n a g e r
of its foreign de­
partment and was
responsible for establishing and de­
veloping the department, later renamed
the international department. Accord­
ing to United Missouri, Mr. Unge was
the first person with international trade
and business experience to run such a
department in a Kansas City bank. He
became a.v.p. in 1957, retired in 1961,
but remained as a consultant. Mr.
Unge, who spoke six languages, was ap­
pointed French consul and trade com­
missioner for Missouri in 1957 and held
several executive posts in the Kansas
City consular corps, of which he had
been dean. He received several foreign
decorations.
88 ,

MID-CONTINENT BANKER for December, 1976

AiiIncentiveProgram
you'll find hard to refuse
What should motivate your new accounts people
to do a good job? Gifts or pre­
miums as a reward? Or the re­
warding experience of knowing
they have developed a satisfied
customer. Well, we feel the best
incentive program for them
should begin with the c u s t o m e r .
After all, it’s the customer who
seeks out your services. Or look
at it this way : a s a t i s f i e d cus­
tomer is one who is treated with
the respect of a personal choice
in the check selection process. A
happy customer, in turn, helps
reinforce a check counselor’s
self-image. And both of them
benefit.

MID-CONTINENT BANKER for December, 1976


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

We have some tools to help you in this effort.
Two training films plus a little
help from our Sales Representa­
tive can give you a start in build­
ing incentive for your check
counselors. It’s pretty basic stuff.
A little old-fashioned marketing
philosophy that still makes a lot
of sense.
Little things m ake a big difference.

C H E C K PRINTERS, IN C
SALES HEADOUARTERS P 0 BOX 3 3 9 9 ST. PAUL M N 551 65
STRATEGICALLY LOCATED PLANTS FROM COAST TO COAST

Corporate
News
Roundup
* Doane Agricultural Service, Iuc.
Jan Hotze has been named account
supervisor, Doane Agricultural Service,
Inc., St. Louis. In this post, she acts as
sales representative for Doane’s Fann­
ing for Profit, a monthly agricultural
newsletter sent by banks to their farm
customers. Her efforts are concentrated
in six states, including Missouri and
Kansas.

H OGU E

HOTZE

• Citizens Fidelity Leasing Corp.
This Louisville-based firm has opened
a Nashville office, with Ronald O.
Hogue as vice president and manager.
He will be assisted by Wilson L. Cross,
who joined the leasing firm in 1975
after serving as the Nashville repre­
sentative of U. S. Leasing Corp. I /2
years. Mr. Hogue formerly was with
Third National, Nashville, as vice presi­
dent and a corporate lending officer
calling on accounts in the Southeast,
Southwest, Midwest and Northeast. The
new leasing office’s staff also includes
Ted K. Stirgwolt, the leasing firm’s
Indiana representative based in Indi­
anapolis. The leasing firm is operated
by Citizens Fidelity Corp., Louisville.
• Associates C o m m e r c ia l Corp.
Charles E. Honess has been appointed
regional vice president of the industrial
division, Associates Commercial Corp.,
Chicago-based c o m m e r c ia l financing
subsidiary of Associates Corp. of North
America, a Gulf & Western company.
Mr. Honess is responsible for develop­
ment and expansion of financing and
leasing sales and development and
supervision of regional sales offices in
eight states, including Illinois.
• Christmas Club a Corporation.
Thomas G. Rigney has been named
regional sales manager, Christmas Club
a Corporation, Easton, Pa., with market­
ing responsibility for the midwestern

36

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

and mid-Atlantic states. He has had
marketing m a n a g e m e n t posts with
Rudco., Inc., Olvmpia International and
Xerox Corp.
• Chandler Leasing Corp. W ilbur J.
Morgan has been named regional man­
ager in Dallas for a five-state area by
Chandler Leasing Corp., a wholly
owned subsidiary o f Walter E. Heller
& Co. Mr. Morgan was national sales
and marketing manager o f Borg-Warner
Acceptance Corp.’s equipment division.
His 15 years’ experience in industrial
equipment leasing and financing in­
cludes several posts at Commercial
Credit Equipment Corp. Based in Dallas
most of those years, Mr. Morgan most
recently was regional sales vice presi­
dent for all CCEC operations in this fivestate area.
• M GIC Investment Corp. W . Ed­
ward Berger has been named manager
of communications for MGIC Invest­
ment Corp., Milwaukee. He was with
the corporate relations staff of Federal
National Mortgage Association in W ash­
ington, D. C., four years. Most recently,
he was assistant to the FN M A’s chair­
man and president. In his new post, Mr.
Berger is responsible for external media
contacts and information pertaining to
M G IC’s mortgage guaranty insurance,
commercial loan insurance and direc­
tors and officers liability.
• Mortgage Guaranty I n s u r a n c e
Corp. Thomas S. LaMalfa has been
named coordinator-secondary market
services, Mortgage Guaranty Insurance
Corp. (MGIC), Milwaukee, where he is
based. His duties include maintaining
information services used by investors
and purchasers o f conventional loans in
the secondary market.

writers Laboratories-listed lock. Door
frames also are frosted black alloy. Se­
curity’s new Satellite II vault door is
finished in frosted black leathertone
with stainless steel front and back ac­
cess panels and stainless steel box trim.
The firm points out that stainless steel
plates are employed at the point of
contact between the full-length locking
bar and doorjamb to provide maximum
durability, and two four-tumbler key­
changing combination locks are pro­
vided with spy-proof dials finished in
black. Each lock has a UL relocking
device. The under-counter equipment,
available with stainless steel drawer
fronts and frosted black cabinets, is
available either in the “ highboy” (38/2
inches) or “low boy” (31/f inches) series.
Write: Security Corp., 2055 S. E. Main
St., Irvine, CA 92714.

• L e F e b u re . L eF eb u re, C edar
Rapids, la., has introduced safe deposit
boxes with new Series 7300 locks. A c­
cording to the manufacturer, these locks
are pickproof and the tumblers es­
pecially designed so that it’s impossible
to insert a renter’s key until the guard
key has been operated. More than

New
Products
and
Services
• Security Corp. A new series o f safe
deposit boxes, vault doors and under­
counter equipment has been introduced
by Security Corp., Irvine, Calif. The
D X series, featuring contemporary de­
sign and precision engineering, features
polished stainless steel components
and frosted black trim and accents. On
the D X boxes, a plate of satin-polished
18-8 stainless steel is recessed into the
frosted black alloy door mechanically
fastened behind the KD-73 Under-

275,000 key changes are possible. These
locks, which may be mounted in polished
steel, satin nickel or jiggered nickel
doors, are available with a double littlenose configuration or, by special ar­
rangement, with a double big-nose or
a big-nose-little-nose configuration. In
all cases, hard nickel silver keys are
standard. Write: L e F e b u r e , Cedar
Rapids, IA 52406.

MID-CONTINENT BANKER for December, 1976

DEPOSIT GUARANTY'S CORRESPONDENT BANK TEAM: (Left to right) Bill Lloyd, vice president; Jim Crawford, assistant vice president;
Joel Varner, vice president; Barney Jacks, senior vice president and department manager; Don Noblitt, Jr. (corporate and bank services
representative); and Ed Keeton, assistant vice president.

All the Expertise You
Might Need in One Room.
At Deposit Guaranty we have put together a Correspondent Bank Team that can handle virtually
any problem, any request that you might have. As always, this group has available to it the
additional expertise of the various other specialized divisions and departments of Mississippi’s
largest and strongest financial system . . . but most of the answers can be found right here in
this group.
Should you or any of your customers have need for our services in Mississippi we invite you
to contact the Correspondent Bank Team member serving your area.
Bill Lloyd
Northwest Mississippi
& Arkansas

Joel Varner
Southeast Mississippi
& Southwest Alabama

Jim Crawford
Southwest Mississippi
& Louisiana

Ed Keeton
Northeast Mississippi,
West Tennessee & Northwest Alabama

DEPOSFT GUARANTY NATIONAL RANK
Grow With Us/Jackson, Miss./Member F.D.I.C.

MID-CONTINENT BANKER for December, 1976


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

37

W hy banks suggested
A tn a M oney
for b rkks in M innesota
and light dim m ers in Texas.
When construction slowed down, so did
sales for a brick wholesaler. But when
business picked up, the wholesaler
needed funds for more inventory. His
was reluctant to raise his credit line
without professional inventory control.
Solution? /Etna Money.SMWorking
with the bank, we provided a financing package secured by accounts
receivable and inventory. We also set up the proper controls to
monitor the inventory.
Result? The wholesaler quickly doubled his sales, and earned
continued increases in his credit line. The bank kept an active and
appreciative customer.
To stay competitive, the manufacturer of light
dimmers had to expand his product line. But he was
also having temporary financial difficulties, so his bank
was unwilling to increase his credit line.
Solution? /Etna Money. With the bank partici­
pating, we provided a financing program collateralized
by inventory and receivables.
Result? The manufacturer expanded his product
line, his sales, and his business with the bank.
/Etna Money. It’s flexible and quickly available for your
customers. It’s a workable alternative for you. Call us for details.
You get action with /Etna
because our business is
/Etna Business Credit, Inc.
to help your business.
■ One of the /ETNA LIFE *StCASUALTY companies

200 W est M onroe Street, Chicago, IL 60606 (312) 782-6189* O n e Main Place, Dallas T X 75250 (214) 651-0361 •O ne A llen Center,
Houston, T X 77002 (713) 658-0349 •2022 Powers Ferry Road, Atlanta, G A 30339 (404) 436-5158

38

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

MID-CONTINENT BANKER for December, 1976

Commercial Finance/Bank Participation Loans:

A Different Approach!
By ERIC L STONE, Vice President, Wachovia Bank, Asheville, N. C.,
and RICHARD J. DORGAN, Senior Vice President, James Talcott, Inc., Atlanta

O O PERATIN G in financing borrow­
ers who might not meet traditional
standards for commercial bank credit
is fairly common practice for banks and
commercial finance companies. These
arrangements are usually administered
under the terms of a participation
agreement between the bank and the
commercial finance lender.
Briefly, this agreement provides for
the bank’s purchase of a portion of a
loan which is extended and adminis­
tered by the commercial finance com ­
pany. The loan is a secured transaction,
perfected under the provisions of the
Uniform Commercial Code. Collateral
usually includes accounts receivable
and inventory and— in some cases—
machinery, equipment and real estate.
This type of arrangement can have
certain advantages for all parties. For
the borrower, the primary advantage is
a reduced over-all cost of borrowing,
since the interest rate charged by the
bank will frequently be lower than that
of the commercial finance company.
The bank’s direct charge on its share
of the loan can sometimes be lower b e ­
cause the borrower’s deposit balances
are taken into consideration by the bank
in establishing the interest rate. Also,
less administration is required by the
bank.
For the bank, this method of fi­
nancing provides an opportunity to
participate in the financing of a com ­
pany that may offer good long-range
potential but which presently does not
qualify for sufficient conventional com ­
mercial bank credit. For instance, the
company’s borrowing needs may be
continuous and collateral-dependent for
one reason or another. In such cases,
the commercial finance company can
provide the expertise and administra­
tive capability that enables a bank to
participate in this type of loan.
By participating in the loan, the bank

C

STONE

can establish itself in a good position
to be the principal banking connection
for the borrower, and perhaps to take
on all the company’s needs once it
“ graduates” from the commercial fi­
nancing arrangement. Also of benefit
to the bank is the fact that total yield
should be higher than normal, since
the risk aspects require an interest rate
higher than prime as well as a deposit
relationship.
Another advantage for a bank can
arise when the total amount of credit
needed by the borrower presents a
lending-limit problem— the limitation
can be eliminated by sharing the loan
with a commercial finance company
without introducing another bank into
the company’s financial picture.
From a commercial finance com ­
pany’s standpoint, bank participation
arrangements are desirable from a newbusiness aspect. Many times banks will
determine that they are not able to
lend to a particular company except on
a secured basis under which the col­
lateral is carefully administered. In
such case, they can call in a commerThis article is reprinted with permis­
sion from the September, 1976 issue
of T h e Journal of Com m ercial Bank
Len d in g , publication of Robert Mor­
ris Associates, headquartered in Phila­
delphia.

MID-CONTINENT BANKER for December, 1976


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

DORGAN

cial finance company, thereby provid­
ing new-business referrals for the com ­
mercial finance company.
With existing account relationships,
a participation arrangement can be at­
tractive to the commercial finance com ­
pany from a competitive pricing stand­
point. In these circumstances, partici­
pating out a portion of the loan at a
lower rate will reduce the overall cost
to the customer. Other advantages may
include reduced funding requirements
and limiting total exposure in any one
account.
The above description of the bankcommercial finance company participa­
tion arrangement is fairly general. There
are many other points that might be
highlighted but, for purposes of this
discussion, a general description should
suffice. The principal issue to be con­
sidered here is the manner in which
these arrangements are documented,
particularly as related to the creditors’
(bank and commercial finance com ­
pany) access to the borrower and the
collateral.
It should go without saying that
every lender should approach extend­
ing credit on a participation basis just
as it would with any other prospect.
That is, the company, its management,
financial condition, trends and the in­
dustry and economic conditions should
be thoroughly analyzed and evaluated.
W hen both parties have determined
from this analysis that they are willing
to extend credit, the commercial finance
company does a further investigation
and thorough analysis of the underlying
collateral to determine its quality and
whether it is sufficient in amount to
provide the borrower the funds nec­
essary to attain its objectives. For the
most part, the bank relies entirely upon
the commercial finance company’s eval­
uation in this area.
Once this audit is completed and the

39

D ifferent Approach (Continued)

credit is approved, the various financing
agreements, security agreements and fi­
nancing statements are executed be­
tween the borrower and the commer­
cial finance company. Finally, a partici­
pation agreement is executed between
the bank and commercial finance com ­
pany as evidence of the bank’s position
in the loan agreement. Herein lies the
point for discussion.
All executed documents concerning
the obligation of borrower to lender
and the perfection of the security in­
terest in the collateral run between the
borrower and the commercial finance
company. There are normally no threeparty agreements (borrower, bank and
commercial finance com pany). In most
cases, the only document that evidences
the bank’s involvement is the participa­
tion agreement executed between the
bank and commercial finance company.
Some of the areas covered in the par­
ticipation agreement are the amount
(an absolute maximum and a percent­
age of the total) of the bank’s partici­
pation, the handling of each partici­
pant’s advances and payments, the in­
terest to be paid each participant and
the periodic reports to be furnished by
the commercial finance company to the
participating bank.
The agreement also provides that the
commercial finance company will man­
age the loan under the terms o f the fi­
nancing agreement for the joint benefit
of the commercial finance company and
the participant. There is also a pro­
vision for termination by either party
upon written notice (usually 60 days).
Upon termination, the commercial fi­
nance company usually will have the
option to buy back the participation
if it so desires.
This type of arrangement raises im­
portant points concerning just where
the participating bank stands in this re­
lationship.
» First, what happens in the event
the borrower files bankruptcy? The par­
ticipant’s only claim on the assets of
the borrower is through the participa­
tion agreement. Any right of offset a
bank might exercise in this situation
would probably be attacked and might
stand a good chance of being upset in
a bankruptcy proceeding.
• Second, where does the partici­
pant stand if it is construed to be a
direct credit of the commercial finance
company and not of the borrower?
After all, no direct relationship between
the bank and the borrower is specified
in the loan documents. The partici40


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

pant might find himself in the position
of having no direct claim on the bor­
rower and having the evidence of the
obligation held as property of a re­
ceiver or trustee in bankruptcy for the
commercial finance company. This
could mean that any payment made to
the commercial finance company or any
proceeds from liquidated collateral
would come directly to the receiver or
trustee and be held for the benefit of
all creditors of the commercial finance
company in the bankruptcy proceed­
ings. In other words, the bank could
find itself to be an unsecured creditor
of the commercial finance company
rather than a secured creditor of the
borrower.
The risk of commercial finance com ­
pany bankruptcy in the traditional par­
ticipation agreement arrangement can
be addressed through normal credit de­
cision-making. This is done by asking:
“ W ould we lend unsecured the amount
of the participation directly to the com ­
mercial finance company?” Of course,
to answer this question requires com ­
plete financial information on the com ­
mercial finance company, including the
necessary statistical information con­
cerning the quality of assets and other
aspects of the company’s financial con­
dition such as would be required to
complete the Robert Morris Associates
questionnaire for commercial finance
companies.
If, upon analysis of this information,
it is determined that the amount in­
volved (to include any line of credit
or other loans which the bank might
have outstanding to the commercial fi­
nance company) would be a satisfactory
credit exposure for the bank, then the
participation arrangement may be satis­
factory. This will require that the com ­
mercial finance company be followed
and analyzed just as any other borrow­
er of this type in addition to following
closely the borrower in the participa­
tion arrangement.
In effect, the bank is taking two
credit exposures, which may require
double the normal time and effort to
follow, but it is being paid for only
one credit risk.
A better approach to the problems
cited is an arrangement whereby the
bank and the commercial finance com ­
pany extend a mutual rather than a
participated loan and take a joint se­
curity interest in the collateral. In this
case, the financing agreements are
three-party instruments and reflect the
direct obligation of the borrower to

both the commercial finance company
and the bank. This can be accomplished
for the most part by simply modifying
the commercial finance company’s stan­
dard financing agreement to include
the bank as a joint creditor of the bor­
rower and as a secured party under the
agreement with an undivided interest
in the collateral. Any financing state­
ments filed to comply with the Uni­
form Commercial Code should desig­
nate both the commercial finance com ­
pany and the bank as secured parties.
When this sort of arrangement is be­
ing extended to an already existing
loan, the commercial finance company
can subordinate, to the extent of the
bank’s undivided interest, its interest in
the collateral to avoid any problems
that might arise with filing a new fi­
nancing statement.
With this joint lending arrangement,
the participation agreement itself is re­
placed by an intercreditor agreement
between the bank and commercial fi­
nance company that spells out the maxi­
mum amount of the joint loan, the
share each will have, the amounts to
be advanced as a percentage of value
against the various classes of collateral
and the interest rate to be charged by
the bank on its portion of the loan.
Other areas covered are any require­
ments for reports to be furnished the
bank, sharing of costs in connection
with collection o f the loan, how funds
are to be advanced and payments
credited and termination provisions.
One of the key provisions of this
agreement is the appointment of the
commercial finance company as the
bank’s agent for collection and admin­
istrative purposes with a provision that
this agreement is revocable at the op ­
tion of the bank. With this provision,
should the bank become uneasy about
the condition of the commercial finance
company, it could begin to service its
portion of the loan and have direct ac­
cess to the borrower and collateral
through the joint financing agreement.
As a practical matter, this would prob­
ably result in the bank’s buying the
commercial finance company’s portion
and either administering the loan itself
or bringing in outside expertise.
The risk at this point would be if
both the commercial finance company
and the borrower had deteriorated to
the point that the bank did not want
to pay off the commercial finance com ­
pany. Assuming that both lenders
agreed to liquidate their collateral,
there is always a chance that both
lenders may not agree on the same pro­
gram of liquidation. It is possible that
this disagreement could result in both
lenders collecting less than what each
might have realized if the liquidation
(Continued on page 54)

MID-CONTINENT BANKER fo r D ecem ber, 1976

The Bank Cost Curve
And Collateral Administration
By STEPHEN C. DIAMOND
Senior Vice President, Midwest Commercial Finance Division,
Walter E. Heller & Co., Chicago

EMBERS of the banking commu­
nity who have studied the profita­
bility of various types of loans have
learned an essential truth: As a bank
increases the administration of collater­
al— most often taken to minimize loanloss exposure and its cost to the lender
— its operating expense as a percentage
of funds employed rises almost on a
geometric basis.
Bankers, like businessmen, know al­
most instinctively that in order to see
satisfactory profits, knowledge of costs
is essential. And, it follows, to know
total costs they must first know the in­
dividual costs that make up the whole.
So the banker must constantly identify
the specific costs of handling indi­
vidual credits and serving individual
clients, just as a manufacturer must
keep constant watch over costs of
handling individual operations in each
step of making a line of products.
For many years, banks focused on
bad-debt risk, yield and balances as
the major variables affecting profitabil­
ity of a single client to the bank. The
assumption has been (given an equal
number of checking account transac­
tions) that operating expenses are gen­
erally constant for all clients. But now
there is increasing recognition that the
cost of administering loans does, in
fact, vary significantly from credit to
credit.
For example, assuming equal-sized
loans and an equal number of checking
account transactions, the amount of op­
erating expense relating to an unse­
cured loan to a borrower who has a
1 : 2 debt-worth ratio and a 3 : 1 work­
ing capital ratio is clearly far less than
the operating expense relating to a
loan secured by accounts receivables
made to a borrower with a 4 : 1 debt-

M

100

75

25

0

Figure 1

worth ratio and a 1 : 1 working capital
ratio.
If we establish a credit continuum
(again, assuming equal-sized loans and
number of checking account transac­
tions), with the virtually risk-free loan
at the left end and the workout at the
right, we see that operating expense as
a percentage of funds employed in­
creases significantly as the credit re­
quires more work. As we analyze the
cost curve, w e see that it is not a
straight line curve, but that, in fact,
it has an exponential curve similar to
that illustrated in Figure 1.
As the curve shows, the operating
expense required to handle an unse­
cured loan to a company at the “ high”
end of the quality scale is not signifi­
cantly lower than that required to han­
dle the same type of loan to a com ­
pany at the “ upper-middle” range of
the quality scale. But moving toward
the “ low ” end of the quality scale, op­
erating expense begins to increase
markedly. En route we go from unse­
cured lending to amortizing loans se­

MID-CONTINENT BANKER fo r Decem ber, 1976


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Federal Reserve Bank of St. Louis

50

ASSUMED STANDARD OF CREDIT QUALITY

cured by fixed assets, and then on up
the security ladder to loans secured
by bare code liens on current assets,
and through loans secured by mecha­
nized liens on current assets. Finally,
at the extreme right, are workout loans,
on which income is not accrued, and
on which operating expense becomes
an inordinate percentage of funds em­
ployed.
Once it is recognized that operating
expense attributable to a given credit
increases as daily administration of col­
lateral increases— that is, secured loans
require continuous analysis of their se­
curity— each lender can decide what
quality of credit on the credit contin­
uum will qualify for borrowing, what
operating expense level is needed to
administer that credit on a basis to mini­
mize eventual bad-debt exposure, and
what yield is needed to earn a satis­
factory profit on that credit. W hen
those variables are determined, many
options begin to open up. For example,
a bank may elect to staff itself to han­
dle credits only down to the “25” qual­
ity level, because it has determined
that, on the basis of its marketing and
credit policies, incremental costs on
loans below that level exceed incre­
mental profit potential. However, other
banks might reach a judgment to swing
further to the right end of the contin­
uum.
At any rate, each bank should estab­
lish— formally or informally— a level be­
low which a credit is not bankable,
solely because the bank cannot expect
to earn a satisfactory profit on the
loan. Yet, most banks still can have a
substantial and profitable market to
the right of their chosen “non-bankable
point” on the quality scale. A significant
issue, then, is how the bank can attack
41

that sector without incurring signifi­
cant bad-debt exposure or without in­
creasing operating expense to the point
where profit disappears or pricing be­
comes unrealistically high.
The answer for the large majority of
banks is to let a professional secured
lender become the “ back office” for the
bank, through one of several time-test­
ed cooperative arrangements. In this
way, the bank can move into handling
credits which are “ good,” but good
only with significant collateral admin­
istration.
For one thing, these secured lenders
(the commercial finance firms) are spe­
cially staffed to administer the types
of credits that are involved. Secondly,
they can spread the operating expenses
peculiar to secured financing over a
wider client base, since they serve a
geographically wider market than most
individual banks. Thirdly, there is ex­
perience. Because the professional se­
cured lenders deal primarily in this
grade of credit, they have developed
in-depth staffs, which most individual
banks could not justify on an on-going
basis for their relatively few credits re­
quiring total collateral administration.
All in all, what we are saying is that,
because of the nature of their business,
secured lenders can deliver to many
banks the “ ultimate product,” i.e., a
loan which is better administrated at a
lower cost than the bank could deliver
on its own.
Normally a bank cooperates with a
secured lender on a participation basis.
The professional secured lender struc­
tures and administers the loan, while

Ribbon of Money Snipped

the bank participates in the financing
package by buying back a piece of the
loan. The bank has the benefit of an
account relationship, plus a satisfactory
yield. Yet, with it all, the bank has a
minimal operating expense in conjunc­
tion with its investment— and it is clear­
ly identified with a specific loan. The
borrower gets a relatively low blended
rate, reflecting the relative percentage
of the bank’s and the secured lender’s
investments.
The concept has proven applicable
to some money-center banks, most re­
gional banks and virtually all local
banks with the primary variable being
the level o f credit the bank is staffed
to handle professionally on its own.
And, of course, in these highly coop ­
erative arrangements, the banks must
rely upon the professional competence
of a secured lender.
How, then, does a bank judge this
capability? Here we have a strong rec­
ommendation: “inspect the premises.”
Visit the operating office; talk to the
operating supervisors. Inquire about the
secured lender’s performance record. In
short, make a personal judgment of the
people who will actually service your
account, and insist upon knowing how
well they’ve done for other banks, in
a variety of circumstances.
The decision of a bank on whether
to administer an account itself or to
participate with a professional secured
lender is no different than judgments
manufacturers must make on whether
to purchase a component from an out­
side supplier or produce it themselves.
(Even the largest manufacturer ac­
knowledges there are some cases where
make-or-buy analysis shows that pur­
chase is more economical than produc­
tion.)
A close analysis of your individual
bank’s cost curve will indicate the level
at which it makes more sense, and is
more profitable, to have a professional
secured lender administer the credit
than to attempt to do it yourself. * *

New Organizational Structure,
Sister Ann Judith, C .S.J., adm inistrator, St.
Joseph's Home for Boys, St. Louis, cuts a rib­
bon of 30 $10 bills at the form al opening of
the G ra vo is Banking Center of St. Louis' Mer­
cantile Trust. Pictured, I. to r., a re : Richard
A. G ep hard t, alderm an for St. Louis' 14th
W ard and new U. S. congressm an-elect from
-the Third District of M issouri; Harrison F.
Coerver, pres, of the bank; Donald E. Lasater,
eh.; Sister Ann Judith; Lieutenant
Robert
Tuckey, Third District Police Div.; and John
H. Schw eitzer, a .v.p . and mgr. of the new
center. St. Joseph's Home for Boys received
the ribbon-cutting donation. The new center,
w hich opened Novem ber 1, contains 4,000
square feet of w orking space, has six driveup w ind ow s, six lobby tellers and a 24-hour
Fingertip Banking M achine.

42

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Federal Reserve Bank of St. Louis

Senior-Management Change
Announced by New York Bank
N E W YORK CITY— Manufacturers
Hanover Trust has made a series of
senior-management changes, some re­
lated to a new organizational structure
for its metropolitan division.
John R. Torell III was promoted to
executive vice president and named to
the
general
administrative
board
(G A B ), the bank’s senior internal pol­
icy-making group. He succeeds Philip
H. Milner as officer-in-charge of the

M anufacturers H anover Trust of N ew York
City's new m etropolitan team is pictured here
(I. to r.): John R. Torell III, e.v.p. & officer in
charge, m etropolitan div.; Douglas E. Ebert,
s.v.p. & deputy gen'l m gr., branch banking
group; and Edw ard A. Farley, s.v.p. & deputy
gen'l m gr., corporate banking group.

metropolitan division. Mr. Milner, who
continues as executive vice president
and a member of the GAB, was made
assistant to the president. Within the
banking department, he is undertaking
administrative and credit duties as as­
signed by the president.
Douglas E. Ebert was promoted to
senior vice president and deputy gen­
eral manager in charge of the new
branch banking group. Edward A. Far­
ley was advanced to senior vice presi­
dent and deputy general manager in
charge of the new corporate banking
group. This group includes correspon­
dent banks in the New York metropoli­
tan area and in New York state. For­
mation of the new banking groups in
the metropolitan division was part of
the new organizational structure. Mr.
Ebert had been a vice president in the
national division, and Mr. Farley had
been a senior vice president in the
metropolitan division.
The bank also elected two other sen­
ior vice presidents as part of the new
organization: Herbert J. Brauer, branch
banking group; and Frank C. Wright
Jr., corporate banking group. Both had
been metropolitan division vice presi­
dents.
In other senior-management promo­
tions unrelated to the new organization­
al structure, the following officers were
made senior vice presidents: Bruce F.
Henderson, who continues as regional
manager, M iddle East and North Af­
rica; John L. McCarthy, who continues
as regional manager for international
business in the U. S.; Donald G. McCouch, who continues as regional man­
ager for eight Far Eastern countries;
and John J. Simone, national division.
Mr. Torell had been senior vice presi­
dent and deputy general manager with
responsibility for the metropolitan di­
vision’s retail and institutional banking
activities.

MID-CONTINENT BANKER fo r D ecem ber, 1976

A Look at Participations—
The Profitable Partnership
ANKS HAVE increasingly come to
rely upon the concept of partici­
pation with commercial finance com ­
panies as a means of expanding thenservices to bank customers. A partici­
pation involves the cooperative effort of
both bank and commei-cial finance com ­
pany to meet the total financing require­
ments of a bank customer.
In a typical participation, the bank
and commercial finance company pro­
vide 100 % of the loan administration.
The bank receives half of the income
with no administrative expense. For
example, if the loan is $ 1 ,000 ,000 , the
bank and commercial finance company
will each employ $500,000. The inter­
est rate charged to the borrower will
reflect the 5 0 /5 0 relationship— half at
the bank rate and half at the commer­
cial finance company rate.
The type of situation best lending
itself to participation is that which in­
volves a business whose debt require­
ments cannot be satisfied through con­
ventional banking practices. Frequent­
ly, a customer’s needs exceed the
amount a bank may care to extend un­
der conventional banking criteria. Nor­
mally, those needs can be met through
commercial financing, since the basic
market for commercial financing lies
in the strength of the commercial fi­
nance company to meet the needs of
the small-to-large business that is un­
able to support its growth through
either its own working capital or bank
credit.
Those needs can usually be met b e­
cause of a unique lending philosophy.
This philosophy is based upon collater­
al orientation— knowing the true col­
lateral value of those assets which are
offered as security for the loan. The
principal types of collateral most often
looked to are receivables, inventory and
equipment; and it is the approach of
the commercial finance company that
these assets represent resources a com ­
pany can use to obtain added borrow­
ing power.
W hen a commercial finance company
works with a bank via the participation
route, it can be truly said that the
parties— the bank and the borrower—
benefit. The borrower benefits through
being able to satisfy his total financing

B

By SHELDON G. KARRAS
Senior Vice President
Associates Commercial Corp.
Chicago
requirements. The bank benefits b e ­
cause it has provided a solution to a
customer’s financial problems while at
the same time increasing its capacity
to serve a broader range of customers,
thereby increasing its own growth op ­
portunities.
In addition to participation, other
ways exist in which a bank might work
with a commercial finance company.
A bank may refer a customer to a
commercial finance company and elect
not to participate. In such a case, the
credit demands can frequently be met
by the secured lender while the bank
retains the depository relationship.
Another example involves the seg­
menting of a loan. Often, a bank might
feel more comfortable advancing funds
against the fixed assets of a company
in the traditional fashion of a term
loan, while the commercial finance
company advances funds secured by
receivables and inventory on a revolv­

Bank, Firm Helped by Commercial Financing
N EXAM PLE of how well a bank can work with a commercial finance firm
l involves a metal fabricating company that is a customer of f ort Worth
National.
According to J. C. Brown, executive vice president, this fairly young firm
experienced such rapid growth in sales that it soon became too highly leveraged.
Fort W orth National continued to loan against the firm s receivables and in­
ventory until requests for credit exceeded $1 million. The volume of receivables
at this point had become heavy and was turning rapidly.
Because the firm’s operating performance had been good and because manage­
ment had demonstrated excellent capabilities, the bank felt the firm s future was
bright and wanted to retain its business.
The bank contacted a commercial factoring firm that managed a much larger
line of credit than the bank. The factoring firm sold a participation back to the
bank. According to Mr. Brown, this proved to be a perfect solution. Money was
tight at the time, so the bank’s participation was reduced from what the loan had
been.
Since the bank kept all the depository balances, overall profitability increased
markedly, according to Mr. Brown. The factoring firm monitored the receivables
and the customer reached new heights in sales as a result of the larger credit line.
After two years, the customer had progressed to the point that no financing
was needed. The firm’s current accounts at Fort W orth National are six figures in
checking and six figures in savings.

A

MID-CONTINENT BANKER fo r D ecem ber, 1976


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Federal Reserve Bank of St. Louis

ing basis. The result, two distinct
loans, each secured by different classes
of collateral.
Perhaps the above can be best illus­
trated by two recent situations in which
Associates Commercial Corp. was re­
ferred by midwestern banks.
An Iowa chemical company experi­
enced dramatic growth, with sales in­
creasing from $18,000,000 in 1973 to
$67,000,000 in 1975. W hile net worth
increased from $250,000 to $5.5 mil­
lion dollars, local banks were unable
to extend the necessary financing com ­
mitment. The nature of the industry
required the company to build inven­
tory during a six-month period, during
which time sales were at a minimum.
In 1976, the company required a
$ 20 ,000,000 extension of credit, a sub­
stantial increase over the preceding
year, in order to support its inventory
growth. Associates was looked to for
assistance by the local bank and the
following program was structured: A
$20 ,000,000 line of credit was arranged,
secured by accounts receivable and in­
ventory. As receivables were collected,
the company was actually able to repay
the total loan. The bank elected to par-

43

ticipate, along with its major Chicago
correspondent, in providing 50% of the
total line.
An additional situation further illus­
trating the capacity of the commercial
finance industry involved a firm at the
opposite end of the spectrum. This
company, heavily involved in the fabric
industry, suffered extreme losses in
1974 as a result of management de­
cisions based upon anticipated market
conditions. The losses resulted in a
need for funds in excess of that which
could be made available under the com ­
pany’s previous line of credit. In addi­
tion, federal bank examiners, as a re­
sult of the losses, had classified the loan.
Associates was looked to as an al­
ternative source of financing, and was
able to structure an accommodation se­
cured by accounts receivable, inven­
tory and fixed assets, the proceeds of
which were used to repay the bank
loan and provide additional working
capital for the company. The bank
elected to participate with Associates
to the extent of 50%, and at the time
of return to profitability, intends to
again be the company’s sole lender.
It is, and has been, the policy of
Associates Commercial Corp. to return
its clients to the bank of original re­
ferral at such time as that bank feels
comfortable in meeting the company’s
credit demands.
Commercial financing is neither a
source of easy money nor are commer­
cial finance companies high-risk lend­
ers. W e simply have developed oper­
ating techniques with respect to col­
lateral which permit us a high degree

Financing Deal Announced
Associates Commercial Corp., Chi­
cago, has announced a program of
inventory and retail financing for
dealers of the Freightliner Corp.,
manufacturer of heavy-duty trucks
in Portland, Ore.
The firm is establishing a nation­
wide network of franchised dealers
to sell and service trucks to fleet op­
erators and independent owner/op­
erators. In cooperation with Asso­
ciates Commercial Corp., Freightliner dealers will be able to offer
on-the-spot financing to their cus­
tomers, as well as finance their show­
room vehicles.
Associates Commercial Corp. is
the commercial financing subsidiary
of Associates Corp. of North Amer­
ica, a Gulf & Western company, and
has diversified interests in commer­
cial lending, factoring, industrial fi­
nancing and leasing, as well as
heavy-duty truck and trailer financ­
ing.

44

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Federal Reserve Bank of St. Louis

of flexibility. The availability of this
expertise tends to explain why more
and more banks are looking to com­
mercial finance as a viable alternative
to meeting the needs o f their customers,
and as a means of expanding their own
banking services without additional
cost. # •

Workable Banking System
Should Not Be Disrupted
By More Controls—CSBS

• Beyond the question of equity, a
system including optional member­
ship is a great stimulant to the inter­
bank correspondent system which so
well serves the needs of bank customers
throughout the world.
A CSBS spokesman says the study
“ refutes the claim that member banks
as a whole are treated inequitably by
virtue of their reserve requirements,
and demonstrates that it is far more
likely that some banks enjoy a net ben­
efit from Fed membership and some
from nonmembership.
“It further asserts,” he notes, “ that
the banking system is strengthened by
the existence of a member/nonmember
alternative primarily because such a
choice has fostered the evolution of the
dynamic and responsive private cor­
respondent banking system. It follows
logically that a workable banking sys­
tem with emphasis on private initiative
and efficiency should not be disrupted
by more defined government control,
absent demonstrated benefits there­
from ,” he says.

W ASH IN G TO N , D. C.— The Con­
ference of State Bank Supervisors
(CSBS) has released a comprehensive
analysis of the relationship between
optional membership in or affiliation
with the Federal Reserve System and
equitable treatment between member
and nonmember banks.
A major conclusion of that study is
that a workable banking system with
emphasis on private initiative and ef­
ficiency shouldn’t be disrupted by more
defined government control.
Fore!
The study, which is entitled “ O p­
tional Affiliation With the Federal Re­
Bank-Sponsored Promotion
serve System for Reserve Purposes Is
Consistent W ith Equitable Treatment
Gets People 'Teed O ff
Between Banks,” was prepared by
A customer-appreciation promotion
Lawrence E. Kreider, CSBS’ executive
of National Bank of Odessa, Tex., re­
vice president-economist. Assisting him
sulted in getting many people in that
was Raymond T. Garea, director of re­
area “ teed off.”
search and education.
No, the residents weren’t angry at
The study was made as a result of a
the bank; the institution was giving
fundamental disagreement concerning
away free passes to play Putt Putt min­
the validity of the Fed’s contention that
iature golf. National Bank sponsors six
the present system is inequitable be­
Junior Putters of America golf teams
cause nonmember banks can meet state
during the summer months and de­
reserve requirements with earning as­
sets while member banks must hold
cided, in conjunction with Putt Putt, to
“idle” reserves with it. CSBS con­
sponsor the promotion.
sistently has challenged the Fed to d oc­
The event was advertised with large
ument that claim and has asserted that outside signs and coordinated indoor
nonmembers also have non-interestsigns at the bank. Statement stuffers
bearing, reserve-type assets; that mem­
went out prior to the promotion and
ber banks tend to benefit from more
their message was “ At NBO customer
non-interest-b e a r in g ,
correspondentappreciation is PAR for the course.”
type liabilities, and that the present
Tickets for a round of miniature golf
system is consistent with equitable
were available at tellers windows.
treatment.
More than 5,000 tickets were given
The four major conclusions drawn by
away and 1,520 people played Putt
the study are:
Putt. One of the two prize categories
• Optional affiliation with the Fed
offered by National Bank was a $25
for reserve purposes is consistent with
savings account for the daily low score,
equitable treatment between member
while 200 free checks were distributed
and nonmember banks as two groups.
to each person scoring a hole-in-one on
• To the extent, if any, that inequity
one of the course’s more difficult holes.
exists, it is as great between one mem­
Results of the promotion were pleas­
ber bank and another as it is between
ing, according to a bank spokesman.
a member and a nonmember bank.
Two people who won savings accounts
• To the extent inequities may exist,
kept their money in the bank and Na­
they could be corrected largely by
tional Bank enjoyed much favorable
moderate changes in Fed reserve re­ comment about the promotion from
quirements within the framework of
people in the community. “ People were
existing statutes and regulations and
impressed,” the spokesman said, “ when
without disrupting appropriate mone­ they saw how much it would have cost
tary policies.
to play without the free passes.”
MID-CONTINENT BANKER for December. 1976

He II be
wheeling in to
see you soon.
As the newest member ot our
correspondent banker team ,
Gary R. Dobson is a man on
the move.
. His job, as Vice President of
Correspondent Banking, is to
help with your problems, and it’s
easier for him to do that if he
knows them. He already knows
who to contact for specialized
help.
Wait for him to wheel on in, or for
*. im m ediate help a n d e d v ic e . . .
iust call Gary. He mav not be
d him.

Tulsa.

iry. A B etter
ter's Banker.
18) 587-9171
Excalibur courtesy o ‘

aine Irret M A

Tulsa

MID-CONTINENT BANKER fo r D ecem ber, 1976


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Federal Reserve Bank of St. Louis

45

mium-saving risk management tech­
niques and a guide to important insur­
ance coverages and markets, including
the bankers blanket bond, directors and
officers liability, ERISA and other fidu' ciary liabilities, trust department errors
«4nd omissions, safe deposit liability and
new exposures arising from EFTS par­
ticipation. The entire seminar is struc­
tured toward providing each participant
with a greatly increased ability to pro­
tect his bank’s assets from accidental
and criminal loss and minimize its pre­
mium costs.
In addition to the subjects mentioned
above, registrants will hear a panel on
“ Organizing and Administering Your
Bank’s Insurance and Risk Management
Program,” a talk on “ Risk Control” and
Jock W . W hittle (3rd from I.), ch., FA CE Committee, and ch.. W hittle Group, C hicago, an sw e rs re­
presentations of a group case prepara­
porter's questions at n ew s conference held in N ew York City to announce advertising code of
tion and a group case problem. Speak­
ethics and guidelines for financial institutions. Pictured, I. to r., a re : E. Fa irfax Randolph Jr.,
v.p.-m arketing, First N at'l, Dayton, O .; Vicki A. Thom as, dir., nation al ad program , Credit Union
ers will be Richard F. Spencer, presi­
Nat'l A ssociation, M adison, W is.; Mr. W hittle; Eugene J. C allan , im m ediate past pres., Bank
dent, First National, Liberal, Kan. (he
M arketing Assn., and pres., N ew York Bank for Savings, N ew York C ity; A lan B. Eirinberg, s.v.p.,
has a background in insurance); Ray­
& m arketing dir., Exchange N at'l, C hicag o; and Thom as W . Taylor, asso ciate deputy comptroller
mond V. Brady, vice president, Frank
of the currency, W ashington, D. C. All are members of FACE Committee.
B. Hall & Co., of N ew York, Inc., and
manager of its financial institution de­
F I N A N C I A L INSTITUTIONS now reasonably be expected to understand
partment; Dale C. Hatfield, vice presi­
have a code of ethics that includes
in making an intelligent purchase de­ dent, Bank of California, San Francisco;
specific guidelines governing their ad­ cision. It is not necessary for a financial
and H. Felix Kloman, president, Risk
vertising. The code was developed as a advertisement to contain all the facts
Planning Group, Inc., Darien, Conn.,
result of research and recommendations
about a service because of media physi­ and San Francisco.
by the Financial Advertising Commit­ cal limitations. However, any features,
tee on Ethics (F A C E ), an industry any terms (including price) or any pur­
Bad Check Passers Nipped
group formed in January, 1975, to
By NAPS in San Antonio
chase benefits must be presented in a
study the need for financial advertising manner that does not mislead either by
SAN A N TO N IO — New Account Pro­
guidelines. Since its formation, FACE
what is stated or by what is omitted.”
cedure
Systems (N A P S ), a joint ven­
has received valuable input from rep­
Mr. Callan also made it clear that the
ture by participating members of the
resentatives of commercial banks, credit
code is purely self regulatory in nature
San Antonio Clearing House Associa­
unions, S&Ls, mutual savings banks and
and added that although the FACE
tion, is making major headway in the
federal regulatory agencies.
Committee explored all possible systems
battle against bad checks, according to
Areas covered by the code and guide­ of control, audit, penalties and cor­
Frost National, a participating bank.
lines are those thought to be the most rective measures, it was concluded
After its initial eight months of op­
susceptible to advertising misinterpreta­ unanimously that industry groups had
eration, NAPS has pinpointed more
tion: “ free” services, “free” checking ac­ no legal or alternative means of en­
than 500 likely bad-check passers who
counts, price reduction or savings forcement.
were attempting to open new checking
claims, packaged services, premiums
Copies of the full code are available
accounts at participating banks.
and giveaways, deposit insurance, in­ from the BMA, 309 W est Washington
Through NAPS, participating banks
Street, Chicago, IL 60606. • *
definite superlatives in connection with
that closed an account because of bad
rate comparisons and communication to
checks, or that receive checks after an
customers of how interest rates are
Risk Management Seminar
account is closed, report the relevant
computed.
information to the NAPS central office.
Scheduled for Feb. 6 -9
Chairman of FACE is Jack W . W hit­
The information is then coded in a
tle, chairman, the Whittle Group, Chica­
By American Bankers Assn.
master file and is available by phone to
go, and former vice president-market­
any participating bank. The file in­
ing, Continental Illinois National, Chica­
“ Concept and Purpose of Insurance
cludes bank transaction reports only,
go. The code and guidelines were ap­ and Risk Management in Banking” and
and access is limited to participating
proved unanimously by the boards of “ Identifying and Evaluating Your Bank’s
banks.
the 4,500-member Bank Marketing As­ Exposures to Accidental Loss” are two
W hen a customer opens a new ac­
sociation (B M A ), headquartered in of the topics to be discussed at the
count, personnel at the bank call NAPS’
Chicago, and the 23,000-member Cred­ ABA’s Risk and Insurance Management
unlisted number, identify the bank by
it Union National Association (C U N A ),
in Banking Seminar February 6-9. The
Madison, Wis.
code and give the information on the
seminar will be held at the Doubletree
prospective customer. NAPS will reply
According to Eugene J. Callan, im­ Inn in Tucson and will be limited to
on file or not on file.’ No time is
mediate past BMA president and presi­ 60 banker/executives responsible for
lost in opening an account because the
dent, New York Bank for Savings, New
their banks’ insurance programs and
entire report can be supplied in less
York City, the cornerstone of the code management of their accidental and
than 30 seconds.
is contained in its definition: “ A fi­ criminal loss exposures.
All 40 banks in San Antonio, plus
nancial advertisement is ethical when it
The seminar, one of a series, will
is truthful and when it contains infor­ provide these executives with practical,
those in Cibolo, Kerby and Schertz,
mation that the intended audience can
Tex., are participating in NAPS.
effective working knowledge of pre

Advertising Code of Ethics Developed
For Banks and Thrift Institutions

46

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Federal Reserve Bank of St. Louis

M ID-CONTINENT BANKER fo r D ecem ber, 1976

a
•fit

t

M

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a

ir i

T he Road
to M ain Street*
A bckat
correspondent banking
by America’s premier
correspondent bank.
MANUFACTURERS
HANOVER


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Federal Reserve Bank of St. Louis

‘A l M anufacturers Hanover, the
lational Division is a traveling unit,
stress not only the right road, but
:he right people to travel that road?
T he right road*
When correspondent banking began, over a century ago, it grew
with the railroads. New towns grew up along the “roads,” and new
banks set up shop in the towns. We built our family of correspondents
by following the railroads—bringing “interior” banks the money
center services they needed to serve their customers.
Today, with more than 3,200 banks around the country calling
us their banker, MHT is America’s premier correspondent bank. And
for good reasons.
As our correspondents have grown, Manufacturers Hanover
has anticipated their needs. We offer not only the basic breadand-butter services, but innovative and specialized services
as well. And we put our specialists at your disposal, to help you serve
your customers completely and profitably.
M aking funds m ove—faster.
MHT gives you an edge in your day-in,
day-out needs. For cash letters, domestic and
foreign collections, wire and other funds
transfers—the competitive edge we give you is
speed. Automation where it counts most,
insuring accuracy and better transaction
control.
We even serve correspondents by
T he nitty-gritty o f securities handling*
helicopter.
O ur Early Bird is a helicopter relay
Manufacturers Hanover has always been important to
service that enables you to meet the 10 a.m.
| its correspondents for safekeeping and handling of securities.
Clearing House deadline—speeding items
Vault safety was one of our earliest concerns. Back in
from airport to our processing center, to turn
the 1800s, some of our people came up with the unique
checks into earning assets almost instantly.
idea of putting cannonballs in the walls around the vaults.
Thus, if a thief tried to tunnel through to the money, he’d get
| zonked on the head with a cannonball!
Serving your A u n t Jane.
Times have changed. Today we house all securities in
Through our specialized corporate trust services,
Iunderground vaults safeguarded by a highly sophisticated
you can provide your corporate customers with modem
protection system and backed by a complete recordstockholder relations programs.
| keeping system.
Transifac, our fully automated
Looking toward a future book entry, certificate-less
system
of securities transfer operations,
*
system, we offer correspondents an inexpensive piggy-back
provides complete on-line shareholder
«
participation at the Depository Trust Company, probably the
and bondholder information.
4
most advanced and comprehensive securities depository
MHT issues of commercial paper
| system in the world.
and certificates of deposit assure timely
If you want to act as a paying agent for bearer secudelivery to broker or purchaser. And we
Irities, consider our famous “Coupay” service, the first
can act as paying agency, co-paying
completely automated system for coupon paying, recon­
agency or trustee for corporate and
ciliation and destruction.
municipal debt issues, and offer complete
escrow services.
H ow now , D ow Jones?
Correspondents can tap MHT’s trust specialists to serve their customers’ investment
needs. For instance, more than 20 analysts in our research department, plus our roster
of economists, back up PIR/C—Professional Investment Research, Computer-Aided. In
this program, we furnish subscribers with the same information supplied to our own
portfolio managers. And we back it up with additional counsel whenever needed.
Manufacturers Hanover expertise is also available for assistance with a correspondent’s
own investments. We tailor your program to your bank’s position.


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

!

T h e street that goes ’round the w orld.
MHT is a leader in worldwide banking. We offer you the flexibility of
this country’s largest network of international correspondents. You can also
serve your customers with MHT counsel based on first-hand knowledge of
economic and political conditions; and with foreign credit information,
exchanges, collections and remittances. MHT international letters of intro­
duction and commercial letters of credit are recognized and used universally.
Manufacturers Hanover pioneered the International Money Order
in this country. It has worldwide negotiability and unique safety features,
and the IMO is personalized with your bank logo for maximum identification.

T h e credit alternatives o f the ’ 70s.
Your ability to meet customers’ credit needs is crucial in maintain­
ing your position in your market. MHT’s capabilities help you to be
competitive by making available a full range of credit programs.
Through our affiliate, Manufacturers Hanover Leasing
Corporation, you can meet the growing demand for this equipment
financing method, anywhere in the world.
O ur factoring and commercial financing affiliate, Manufacturers
Hanover Commercial Corporation, helps you serve your customers’
accounts receivable financing needs. MHCC may participate in such
lending but you retain the direct loan relationship with your customers.
And you have MHT’s expertise, including our advanced computer
programming, to evaluate loans in a variety of industries.

Benefits for your em ployees.
Whether you have 15 employees or 1500, you can offer
them a most attractive fringe benefit—at a modest cost to
you—by joining our group life insurance program. It’s a
plan with up to $250,000 in individual coverage that
can be tailored to your bank needs.
Economies of scale also permit you to
participate at low cost in our major medical
and long-term income protection plans, as
well as pension programs.
As the leading supplier of corre­
spondent benefit plans, MHT can
make it possible for your bank to
attract high quality personnel by
providing big-company benefits.

T he right people.
We’ve come a long way since the days
when one of our traveling bankers crossed the
Andes on a burro to call on a South American
correspondent. But it’s still a prime rule among
our people to know the “territory.”
The MHT traveling banker gets to know
your needs. Behind each officer are service
specialists who go into the field whenever
needed. We group our people in multi-tiered
teams to give you the kind of professional
service to help you meet competition.
So if you want to get on the right road to
correspondent banking services, give us a call.
The number is (212) 350-6604You’ll find us easy to talk to.

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

T he road to the future.
The banking marketplace is changing before our
eyes, transformed by computer technology. Interbank
funds transfer technology is in a revolution as well. As we
look down the road, we see vital new services developing,
while many traditional services disappear and transaction
costs go down.
Manufacturers Hanover is in the forefront
of EFTS changes, nationally and internationally,
helping correspondents to manage the transi­
tion to the future. Through the New York
Automated Clearing House, MHT will
have access to the National Network
of Automated Clearing Houses,
international depository account
ing system has increased MHT’s
efficiency in processing large
dollar international payments.

I -

f f - - ; ....
tr~—

H

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ic = ^
—

MANUFACTURERS HANOVER

Correspondent Services.
General Banking

Corporate Trust

Bank Money Orders
Cash Letters
Demand Deposit Facilities
Domestic Collections
Early Bird
Gift Checks
Money Transfer and Wire
MOREC—Money Order Reconcilement
Register Checks
Transend

Certificate o f Deposit Issuance
Co-Paying Agent
Co-Registrar
Reconciliation and Destruction o f
Debt Issues
Transfer Agent/Co-Transfer Agent
(Transifac)
Meeting Room and Auditorium

Special Services
Economic and Business Publications
Marketing Consultant
Travel Service/Personal Service

Credit Services
Investigations
Overlines
Manufacturers Hanover Commercial
Corporation (commercial finance,
factoring)
Manufacturers Hanover Leasing
Corporation

Employee Benefits
Group Life Insurance Plan
Long Term Income Protection Plan
Major Medical Plan
Retirement Program

International
Acceptance Financing
Commercial Letters o f Credit
Export Financing
Foreign Credit Information
Foreign Collections
Foreign Exchange
IM O —International Money Order
M IDAS—MH International Payments
System

Overseas Branches, Representative
Offices, Affiliates
Remittance o f Funds Abroad
Tip Packs

Personal Trust
Personal Financial Planning Course
P IR/C —Professional Investment
Research/Computer-Aided
Trust Development Course

Portfolio and Investment
Banking
Federal Funds
MHC Commercial Paper—Other
Commercial Paper
MHT C /D s
US Governments, Federal Agencies,
Municipal Bonds, Bankers Acceptances
Investment Counseling

Securities
Coupon Collection
Equity Safekeeping
(Depository Trust Company)
Federal Book Entry
Safekeeping
Security Drafts

If you’d like to learn more about our Correspondent Services, call (212) 350-6604.


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

Member FDIC

Sidestepping Ethics in Banking
Can Produce a 6Watergate9Bank
I

N THE SUMMER of 1969, John
Jones, chairman and chief executive
officer of the “Watergate Bank (WB),
Silver Spring, M d.,” learned that stock
representing control of the bank was
for sale for $6,900,000. He viewed the
bank as having substantial potential
for growth and profitability and viewed
it as having languished under the hands
of present ownership for some time,
during which it fell behind competition
in deposit growth and income. This
view was shared by a vocal minority of
the bank’s board. They joined a few
minority stockholders in recommending
that Mr. Jones purchase this block of
stock, indicating support of him and
his administration for change if he did.
To finance the purchase, Mr. Jones
consulted W . Will Help, senior vice
president of his Baltimore correspon­
dent, Upstream National Bank (U p ­
stream). During their conference, these
facts emerged:
At mid-year, W B had deposits of
$135,000,000, total resources of $155,000 , 000 , a loan portfolio of $81,000,000, a securities portfolio of $40,000,000 , of which $16,000,000 was in taxfree bonds, and capital, surplus, undi­
vided profits and reserves o f $ 10 ,000 ,000. In the prior year, it had earned
$950,000 after taxes for a return on
capital funds of 9 /2%, about average for
its competitive area.

Mr. Bow en's article is
based on a speech on
banking ethics he ga ve
last June at the Ston­
ier
G ra d u ate
School
of Banking,
Rutgers
U niversity, N ew Bruns­
w ick, N. J. The article
describes an im agin ary
bank w hose officers en­
gage in insider d e a l­
ings and payoffs. Mr.
Bowen
exam ines
in­
stances of excessive entertainm ent a n d /o r
bribes in the pursuit of business at this bank.

By WILLIAM H. BOWEN
President & CEO
Commercial National Bank
Little Rock

Mr. Jones then was drawing a salary
of $60,000 plus standard perquisites of
office, including retirement benefits, a
bank car, club dues and expenses as
related to bank entertainment. His out­
side income totaled $40,000.
Tentative agreement was reached
with Mr. Help to make the $6,900,000
loan to Mr. Jones secured only by the
purchased stock and endorsed by him
and his wife.
Upstream had a loan limit of $4,000,000. Mr. Help’s plan was to keep
$4,000,000 of the loan and sell a par­
ticipation of $2,900,000 to its New
York correspondent, Frankly National
Bank (Frankly), at a rate of 3%, a oneyear term with renewal expected with
undergirding as next related. At the
time, the prime rate was 8 /2%.
To compensate Upstream for extend­
ing the credit at a preferential rate,
funding it and arranging participation
o f the excess line with Frankly, it was
proposed that Mr. Jones cause his bank
to place $4,000,000 on deposit with
Upstream in a non-interest-bearing ac­
count, which money was to be left un­
disturbed until Mr. Jones reduced or
paid the loan in full. If the loan was
reduced, the nonearning balance would
be reduced proportionately.
It also was agreed that during the
existence of the loan, Upstream was to
receive a constant return on the loan
made to Mr. Jones of 7 /4% per annum
produced in combination by the 3%
rate plus income earned on the noninterest-bearing deposit.
Interest alone the first year was go­
ing to cost Mr. Jones $207,000, which
was $107,000 more than his total in­
come at that time. Messrs. Help and

MID-CONTINENT BANKER for December, 1976


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Federal Reserve Bank of St. Louis

Jones projected income potential as
follows:
Credit life premium income in the
bank was averaging about $35,000 a
year. Mr. Help noted that in some
banks the CEO retained this income.
Mr. Jones’ 51% stock interest in the
bank— representing 153,000 shares of
300,000
shares
outstanding—would
provide $153,000 in dividend income
annually at the current annual dividend
rate of $1 per share. Projecting income
of $288,000 and assuming most or all
of the interest payable on the bank
stock loan would be deductible for in­
come tax purposes, it appeared that
xMr. Jones could meet his interest obli­
gation.
No discussion ensued between Mr.
Jones and Mr. Help as to compensating
balances from W B which support the
$2,900,000 participation o f Frankly. It
is assumed that W B had existing bal­
ances there which supported this credit
and justified its participation in a 3%
overline loan.
Returning to the bank after his con­
ference with Mr. Help, Mr. Jones
sought the counsel of two experienced
and supportive board members from
among his 18-member board, together
with his executive vice president. They
discussed ways and means to increase
Mr. Jones’ income and dramatically
build deposits and net after-tax income
of the bank.
A salary increase to $85,000 was gen­
erally endorsed, and it was agreed that
the $35,000 of credit life premiums
would be channeled to him. The board
would be told only that the credit life
business would be taken over by Mr.
Jones with no details being supplied
them. It was expected that no questions
would be asked.
At this level, Mr. Jones’ salary was
approximately $45,000 more than the
maximum income paid CEOs of any
other bank of W B’s size in the com-

51

petitive area.
Also discussed was a plan to reach
public funds at all levels of govern­
ment. A time-honored proposal emerged
for heavy entertainment of public o f­
ficials entrusted with management of
these funds. Immediately, the state
treasurer and his wife were to be taken
to Las Vegas and Santa Anita for one
week each. A budget of $5,500 for this
trip seemed appropriate for intermittent
balances of up to $1,500,000 believed
to be under the treasurer’s control. A d­
ditionally, it was agreed that the state
treasurer’s expenses at the fall meeting
of the state bankers association, esti­
mated at $ 1,000 , would be borne by the
bank.
A comparable entertainment budget
was planned for lesser state officials
who controlled several million dollars
of public funds.
Looking to 1970, an election year,
and emphasizing the importance of p o­
litical support, Mr. Jones proposed to
his executive vice president that the
bank undertake a select bonus plan for
the five senior officers, with each being
expected to retain out of the bonus an
amount equal to the income tax due
and to turn the balance over to Mr.
Jones. Hoping to be appointed to the
state banking board or another com ­
parably prestigious board, Mr. Jones
was ambitious to make contributions
that would receive high-level attention.
T o produce $20,000 net after tax for his
political fund, it was agreed that $35,000
total bonuses would be paid at $7,000
per senior executive. Mr. Jones was to
handle this political largess by himself.
Lastly, Mr. Jones and his executive
vice president set their net income
sights at $ 1,200,000 net after tax for
1970. This was a $250,000 increase
over 1968 as well as income projected
for 1969.
It would provide a return of just
under 12 % on capital funds, substan­
tially above the average return on
banks their size in the area. T o meet
this ambitious goal, they undertook
stringent cost cutting, personnel cutting
and planning across the face of the
bank. Mr. Jones convened his three
other senior officers with his executive
vice president and “ laid the law down
to them” about profitability.
What are the ethical considerations
of all elements of Mr. Jones’ plan?
1. Compensating balances to support
Mr. Jones’ credit.
The $4,000,000 in idle funds left
with Upstream Bank are earning assets
of WB. Failure to invest them at prime
rate as part of the bank’s portfolio, for
example, causes the bank to lose $350,000 a year. Moreover, since Mr. Jones
is borrowing at 3%, a rate 5 /2% under
current prime, he is encountering per­
52

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

sonal savings on interest of $379,500 a
year.
Clearly, Mr. Jones has a fiduciary
duty to use the bank’s assets for its
benefit, not his. Additionally, if he ap­
propriates bank funds or the income
from bank funds to his own use and
purposes, he is breaching Circular No.
31 issued October 22, 1970, by the
Comptroller and 18 United States Code
No. 656 making it a crime willfully and
knowingly to misapply monies or funds
of a national or reserve member bank.
2. Usurping corporate opportunities.
A bank official has a general ethical
and fiduciary duty to commit his full
time and energies to the bank. The
credit life function of a bank serves it
at least in two ways: ( 1 ) credit life
undergirds the loan to which it applies,
and ( 2 ) premium income produced by
lending personnel supports the bank’s
earnings and properly accrues to the
bank. Arrogation of these funds with­
out full knowledge and endorsement of
the bank board acting with full knowl­
edge and notice of the import of its
judgment is a usurpation of a corporate
opportunity which is actionable at law.
3. W astage of corporate assets.
By using bank funds to acquire the
controlling stock, Mr. Jones is wasting
corporate assets in breach of ethical
and fiduciary duty. His salary and side
income are unconscionable and un­
sustainable. Let me illustrate:
1. Increased salary
$ 85,000
2. Credit life premiums
35,000
3. Bank stock loan in­
terest saving per year 379,500
$499,500
The facts of the case assume that a
salary over $75,000 is excessive. Here
corporate income an d /or corporate as­
sets were wasted in production of an
excessive salary payment of $424,500.
Normally, courts will not substitute
their judgment for that of a bank or a
corporation on the question of excess
salaries except where there is a clear
showing of fraud, illegality, an ultra
vires act (an act in excess of legal au­
thority) or gross negligence. It would
appear that income this excessive would
be repudiated by a court at the instance
of a stockholder.
4. Payments to obtain business.
Entertainment in support of and in
pursuit of business is time honored and
appropriate so long as it is reasonable.
Entertainment is questionable when it’s
so excessive as to becom e a bribe.
Ethical behavior invites restraint in
use of entertainment to a point
where reasonable men would not even
question the propriety of it. W hen en­
tertainment reaches the proportion of

a bribe, both parties are subject to
prosecution.
5. Political contributions.
Political contributions of personal
funds are legal, ethical and to be en­
couraged as supportive of our demo­
cratic system. Use of bank funds, di­
rectly or indirectly, for this purpose
breaches federal statutes where federal
elections are involved. Moreover, if the
political gift generated from bank funds
redounds only to the benefit of the of­
ficer who makes the contribution, then
unethical wastage of corporate assets is
involved.
6. Bank goals for income production
and expense control beyond reach.
Bank goals that incorporate “ stretch”
are widely endorsed and are proper.
Goals beyond reach, if coupled with an
aura or attitude that anything goes to
reach these goals, are unethical. * *

Alabama Banker Named Recipient
Of NABW Scholarship Award
Jane Poovy, senior vice president,
Farmers & Merchants Bank, Centre,
Ala., is the 1976 winner of the Nation­
al Association of Bank W om en’s Schol­
arship Award. The latter is granted
annually to an N ABW member whose
integrity of character, qualities of lead­
ership and educational prowess are
representative of women bank officers
and who has qualified as a regional
Scholarship Award winner for the cor­
responding year.
Mrs. Poovy, winner for the Southern
Region, will re­
ceive funds to cov­
er tuition, room
and board at a
graduate school of
banking until com ­
pletion
of
the
course.
Four other MidC o n t i n e n t - area
bankers were
among the region­
al scholarship win­
ners this year: Dorothy L. Harris,
trust administration officer, Busey First
National, Urbana, 111.— Lake Region;
Lorene M. Baxa, auditor and assistant
vice president, Cloud County Bank,
Concordia,
Kan.— Midwest
Region;
Marjorie T. Coggins, vice president,
Peoples Bank, Tupelo, Miss.— South
Central Region; and Sarah L. Happel,
assistant vice president, East Texas
Bank, Longview— Southwestern Re­
gion. They will receive full expenses
for one year of advanced banking
study.

MID-CONTINENT BANKER for D ecem ber, 1976

O u r n e w a d d ress is sim p le to re m e m b e r . . .

"THE TALLEST
BUILDING IN
OKIAHOMA"

Visit us on your next trip to Tulsa
We want you to see what we be­
lieve to be the finest banking
facility in the great Southwest.
A banking facility designed
and constructed to make bank­
ing easier for our customers,
o u r e m p l o y e e s , and our
friends like you.
Bank of Oklahoma — now in
our new home — the Bank of
Oklahoma Tower. Truly a land­
mark in banking.

BANK OF
O K IAH O M A
Bank of Oklahoma Tower
P.O. Box 2300
Tulsa, Oklahoma 74192
New: (918) 588-6000

MID-CONTINENT BANKER for D ecem ber, 1976


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Federal Reserve Bank of St. Louis

53

Bank-Commercial Finance Cooperation
Can O ffe r Benefits to Concerned Parties
HE C O R D IA L relationships that
commercial finance companies have
maintained with the banking commu­
nity have frequently resulted in coopera­
tive financing efforts which offer sub­
stantial benefits to all parties involved.
Participations develop for a number
of reasons, but banks most frequently
contact commercial finance firms when
their client’s financial needs exceed the
bank’s legal lending limit or when their
client’s financial requirements exceed
the bank’s willingness to provide un­
secured credit.
Further, bankers also contact com ­
mercial finance firms frequently when
seeking to develop a source of funds
for clients whose financial requirements
involve collateral monitoring and con­
trol which the bank is not prepared to
provide.
An example of a recent participation
involved an Illinois manufacturer which
had a limited credit rating but needed
substantial funding to replenish a dan­
gerously low supply of raw materials
and improve worn-out production facil­
ities. The manufacturer’s bank was re­
luctant to provide an inventory loan
since the bank did not have the staff
available to monitor that risk.
The bank contacted Aetna Business
Credit, Inc., and the necessary financial
requirements were provided in a 50%
participation so that the manufacturer
was able to re-equip the plant and build
up inventory. Aetna provided the col­
lateral control required.
The loan, which was collateralized in
part by receivables, inventory and the
new equipment, enabled the company
to double its output, more than double
its profit and improve its credit rating.
Another example of a successful par­
ticipation involved a Texas beef whole­
saler which had reached the bank’s
legal lending limit but needed addition­
al financing. In participation with the
wholesaler’s bank, Aetna was able to
provide the required funding, secured
by accounts receivable. As a result,
the wholesaler was able to increase
his business by 20 % within six months.
Both the Texas beef wholesaler and
the Illinois manufacturer continued to
be good customers of their banks.
Another bank referred a Minnesota
HC with widely scattered subsidiaries
to Aetna. The HC, which needed
money for expansion, had exhausted
its bank credit line.

T

54

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Federal Reserve Bank of St. Louis

In cooperation with the bank, Aetna
was able to provide the needed fund­
ing, secured by the subsidiaries’ re­
ceivables and inventories. This arrange­
ment increased the company’s credit
availability by almost 40%, and the
borrower was eventually able to double
its sales volume.
The HC not only continued as a good
customer of the bank but also increased
its business with the bank substantially.
In participation with banks, com ­
mercial finance services have been used
to help turn out new products, to ex­
pand markets, to improve production
and for a variety of other worthwhile
purposes.
Over the years, borrowers, bankers
and commercial finance companies have
been well served by conventional par­
ticipations. Files of firms such as Aetna
include many instances where an inter­
action with members of the banking
community has resulted in financial as­
sistance for the bank’s clients— assist­
ance which enables the clients to im­
prove and expand their operations and
go on to becom e successful companies.

A Different Approach
(Continued from page 40)

was accomplished by only one of the
lenders. It is felt, however, that this
risk is outweighed by the other ad­
vantages provided by the joint-loan ap-.
proach.
T o this point, the primary benefits
discussed have been those accruing to
the bank under a joint loan versus the
participation approach. The joint-loan
approach also offers some definite ad­
vantages to the commercial finance
company. One of the principal advan­
tages is the prospect for improved com ­
munication between the bank and com ­
mercial finance company as it relates
to the borrower and how the loan is to
be managed. As joint lenders, both are
directly responsible for following close­
ly the affairs and condition of the bor­
rower.
In addition, both participate in any
decisions about administration and man­
agement of the loan which, under the
participation arrangement, are usually
left to the sole judgment o f the com ­
mercial finance company. These include

decisions concerning such areas as
changes in the percentage advanced
against collateral, frequency of report­
ing by the borrower, release of collater­
al and lending on heretofore unpledged
collateral. This joint r e s p o n s i b i l i t y
should offer the commercial finance
company much better protection against
participant attack for mismanagement
than the normal participation agree­
ment.
Another possible advantage is that a
provision can be included in the agency
agreement between the bank and com ­
mercial finance company which pro­
vides for the commercial finance com ­
pany to share in any offset by the bank
on an equal basis.
In summary, it is felt that the jointloan approach to commercial finance
and bank lending preserves all the ad­
vantages for the three parties that were
present in the participation arrange­
ments. At the same time, it provides a
vehicle which sets forth much more
clearly the exact relationship between
the three parties and by so doing re­
duces some of the risks that have been
inherent in the participation method of
financing, both for the bank and the
commercial finance company. * *

No Ribbon Cutting:

'Giant Zipper' Ceremony
Opens Convenience Center
W hen First National, Des Plaines,
111., opened its “ Convenience Center,”
it wanted to convey what the center’s
name implies: convenience. So, instead
of the conventional ribbon-cutting cere­
mony, the center was opened with a
giant-zipper ceremony.
The Convenience Center is a combi­
nation walk-in mini-bank and eightlane drive-up facility. Services offered
are checking and savings deposits, per-

sonal loan applications and payments,
cashiers and travelers checks, new ac­
counts and check cashing. The center
also offers extended hours for customer
convenience.
Three-day open house festivities
were held after the “ unzipping.” A
sweepstakes drawing was held for a
color TV, CB transceiver, black-andwhite TV and digital clock; radios.

MID-CONTINENT BANKER for Decem ber, 1976

Every financial advisor
should know when to use
Citicorp Business Credit.
S im p ly put, w e p r o v id e fle x i­

requ irem en ts, ev en th o u g h cu rren t

ble w o r k in g capital fin a n cin g tor

assets needs are g r o w in g m o re

y o u r clien t co m p a n ie s b y u tilizin g

q u ic k ly than equity.

their cu rren t w o r k in g assets.
W h a t’s n o t so sim ple is k n o w ­
in g w hen to use o u r co m m e rcia l
fin an ce.
S o , here’s a w o r k in g ch ecklist

□ Your client is not a
candidate for a
traditional bank loan.
T h e c o m p a n y is h ig h ly lever­

fo r financial advisors:

a g ed ... u n d e rca p ita lize d ... has

□ Your client is
considering a
leveraged buy-out.

inadequate cash f l o w ...o r is

A n a cq u isition o r divestitu re

relatively y o u n g — w ith o u t a
lon g-esta b lish ed financial history.
C itic o r p co m m e rcia l fin an ce is
a v e r y sou n d , y e t u ntraditional

w h e r e y o u r clien t d o e sn ’t w a n t to

answ er fo r la rge- and m ed iu m -size

use his o w n d e b t capacity, full

com p a n ies in these situations. It

c o r p o r a te guarantee o r m ake the

w o r k s like this: cash is m ad e avail­

entire capital outlay.

able b y using the c o m p a n y ’s cu rren t

□ Your client is
experiencing rapid
sales grow th or has
highly seasonal
w orking capital needs.
T h e c o m p a n y in either o n e o f
these situations is fa ced w ith a
d ile m m a — w h ile m o r e fu n ds are
n e e d e d to su p p o rt g r o w t h , the
c o m p a n y ’s a b ility to b o r r o w
is b e in g lim ited b y traditional

w o r k in g assets (a ccou n ts receiv a b le
and in v e n to ry ). T h e c o m p a n y can
b o r r o w m o n e y w h e n and as it is
n eed ed .
C a ll us to discuss y o u r c lie n ts ’
n eed s. In D allas, o u r S o u th w e s t
re p re s e n ta tiv e is E d B o n i o l, at
(214) 630-1590. O r in the M id w e s t ,
call o u r C h i c a g o re p re se n ta tiv e ,
J. P. L u n d g r e n , at (312) 297-8510.

CITICORP
BUSINESS CREDIT INC.
A subsidiary of

CITICO RP
o
MID-CONTINENT BANKER for December, 1976


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Federal Reserve Bank of St. Louis

55


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Federal Reserve Bank of St. Louis

. . articles in Counsel are concise and timely."
The current issue is stimulating and informative."
'Counsel is a real service to our institution."
-LETTERS FROM OUR CUSTOMERS

"This coverage in Counsel of
the liability aspects of discrim inatioi
in lending is must reading for
all of our officers"


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Federal Reserve Bank of St. Louis

Counsel, our new quarterly publication, is yet another MGIC
customer service in the field of Directors' and Officers'
Liability insurance.
Targeted at executives of financial institutions who are
protected by our policies, it provides a current over-view of
the variety of liabilities to which officials are often subjected
in the conduct of their duties.
Counsel is written by leading academic, legal, and business
authorities in the liability field. Its goal is to help our
policyholders identify and examine areas of possible exposure,
and so avoid them.
Counsel is cogent and timely because of the fast-changing
nature of the liability scene. Legislation and litigation in
recent years have substantially enlarged the areas of
potential exposure.
So, it is clearly worth a few minutes of your time to get a
thorough analysis of your current D&O coverage from MGIC.
Our policies are designed specifically for financial institution
executives. Unlike most other policies, they provide individual
limits of liability up to policy limits, for each insured person,
each year. You can select an attorney, subject to MGIC
approval. And atour option, MGIC can advance you money
for costly legal fees.
MGIC Directors' and Officers' Liability insurance.
And now Counsel.
Sound reasons why we say, there's no substitute for
experience. MGIC experience.
(If you would like a sample copy of the current issue of
Counsel, write Edward Norris at the address below.)

MGIC
Because experience pays.
M GIC Indemnity Corporation, a Subsidiary of M GIC Investment Corporation, M GIC Plaza, Milwaukee, Wl 53201
Phone: 800-558-9900; in Wisconsin, 800-242-9275

Facts About Commercial Financing's Role
In Salvaging Troublesome Bank Clients
By ROBERT SCHWAAB
Vice President
First Wisconsin Financial Corp.
Milwaukee
HROU GH loan participations, com ­
mercial finance companies can help
banks solve the cash-flow requirements
of accounts that are perhaps somewhat
troublesome.
How does a participation work? What
are its advantages?
These questions are best answered
after reaching an understanding of what
a commercial finance company is and
what it does.
Such a firm is a secured lender, mak­
ing loans primarily to manufacturers
and distributors. The accounts receiv­
able and inventory of the borrower—
and at times, the plant equipment, or
a combination of these assets— gener­
ally becomes the collateral for the loan.
Accounts-receivable financing is the
method used most frequently in step­
ping up cash flow, for it immediately
converts a non-liquid asset into cash.
Accounts that normally end up as
a secured credit in a finance company
portfolio usually fall into two cate­
gories :
• The fast growing business whose
increased sales are accompanied by a

T

need for increased inventory, new
equipment, larger payrolls and larger
accounts receivable balances.
• The firm that has experienced a
reversal of some sort and needs to buy
a little time to get back on its feet.
In either case, the firm does not al­
ways have sufficient earnings to plow
back into the business as working capi­
tal and its banker does not feel com ­
fortable with its line, so another source
of funds must be found.
In such a situation, the bank’s loan
officer can help his account by suggest­
ing he call in a secured leasing special­
ist to review the financial information
and determine whether an alternative
loan program can be put together.
Chances are reasonably good that the
finance company can formulate a pro­
gram that will enable the bank’s cus­
tomer to move forward as opportuni­
ties develop.
The bank can participate in the loan
package and retain the account. The
participation generally runs from 10 % to
a maximum of 50% of the loan. The rate
of interest the bank requires is estab­
lished and the customer gains the ad­
vantage of paying the blended rate.
In a participation, the benefits to the
bank— although they may be obvious—
are worth restating: The bank keeps the

Steady Rise in Business Volume Seen
By Head of Financial Trade Association
LTH O U G H recent news about
business conditions is not overly
encouraging, LeRoy L. Kohn, chair­
man of the trade association for the
nation’s commercial financing and fac­
toring firms, expects American business
to continue to expand in the next few
years. Based on information from fi­
nancial firms across the nation which
day-to-day take the pulse of American
business, Mr. Kohn, chairman o f the
National Commercial Finance Confer­
ence (NCFC), predicts that the follow ­
ing will occur:
• Prices of raw materials and semi­
manufactured components will con­
tinue to rise;
• Inventories held b y business will
continue to increase— both in physical
quantities and in dollar value;
• Total sales volume will rise as
the result of two pressures— inflation

A

58

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Federal Reserve Bank of St. Louis

and population— and this will increase
the demand for more working capital;
• It will becom e increasingly ex­
pensive to replace capital equipment;
• W age rates will continue to rise
faster than output per man-hour, thus
increasing the demand for capital
equipment to reduce labor cost.
In the view of Mr. Kohn, who is also
chairman emeritus of the board of
Mercantile Financial Corp., Chicago,
this means that there will be continu­
ing pressure on the capital structure of
business at all levels— manufacturing,
wholesaling and retailing— for more
funds. As a result, there will be greater
opportunities for commercial financing
and factoring companies to serve the
growing needs of American business.
As the trade association for the com ­
mercial financing and factoring indus­
try, the NCFC represents and serves

account and provides the customer with
a source of funds it would not ordi­
narily be able to supply and the bank
can earn income on the account by par­
ticipating in the loan.
Generally, commercial finance com­
pany customers are rather heavily lever­
aged. Their debt, particularly short­
term, may be four or five times their
net worth. For this reason, they must
be watched closely. In addition, the
customers are continuous borrowers,
meaning they rarely pay out loans com­
pletely. The loans continue to revolve
month-to-month and, in some cases,
year-to-year.
The procedures, policies and sys­
tems used by a commercial finance
firm are in no way an absolute guaran­
tee against loss. However, the methods
used in daily operations and field audits
are designed to help keep a close watch
over borrowers and to help uncover
problems that could eventually lead to
a loss.
If a company discovers a problem in
time, it may be able to help the bor­
rower correct the situation. Even if
the problem is not discovered in ad­
vance, a commercial finance firm such
as Wisconsin Financial Corp. is in a
good position to safeguard its loan and
prevent loss.
There is no great mystery about
commercial financing. However, it is a
fairly complicated business that usually
requires more administration than is
necessary under normal bank lending
practices. * •

many companies in the field across the
nation. The industry will finance about
$58 billion worth of business this year.

Bank Has 'Logo'-Mobile

This is the rolling logo of Commerce Union
Bank, N ashville, w hich the bank uses for spe­
cial promotions. Designed by the bank's ad
agency to resem ble Com m erce Union's logo,
and using an electric car a s a base, the "Mobius Band W ag o n" featu res a custom interior
complete w ith tape p lay e r and CB transceiver.
Shown test driving the logo-replica is Edw ard
G. Nelson, bank pres.

MID-CONTINENT BANKER for D ecem ber, 1976

A Heller participation loan
keeps your customers’ interest
in your bank.
When a good customer or prospect comes
to you with a loan request largerthan you
may be willing to provide, you don’t have to
lose him.
A bank/H eller participation loan gives you
the leverage to maximize your customer’s
credit availability. You provide his
normal banking functions, retain his
deposit balances and generate
interest income from your portion
of the loan, typically 30% to 50% .

Heller assumes responsibility for all administrative
and supervisory details, plus keeps you close to
the situation with periodic examination reports.
Heller has been exercising this kind of financial
creativity for over a half-century with banks of all
sizes. Today, Heller is not only the most
experienced, but very likely, the best in the
business of participations.
Contact the Heller office nearest you
today. Your customers and prospects are
too important to lose.

Walter E. Heller & Company 105 W. Adams St., Chicago, III. 60690
New York • Boston • Philadelphia • Baltimore • Syracuse ‘ Detroit • St. Louis
Charlotte • Kansas City • Denver • Atlanta • Miami • Birmingham
New Orleans • Houston * Dallas • Phoenix • Los Angeles • San Francisco
Portland • San Juan P.R. Heller services also available throuah Heller
Companies in Canada and twenty other countries around the world.
MID-CONTINENT BANKER for Decem ber. 1976


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Federal Reserve Bank of St. Louis

59

Oklahoma Bankers President Quits in Branching Dispute
BRANCHING CONTROVERSY—
marked by the resignation of Pat
Moore as president of the Oklahoma
Bankers Association— has erupted in the
Sooner State. Mr. Moore, president,
A m e r i c a n St a t e ,
Thomas, voluntari­
ly left the top OBA
post late in October
as the result of
what he calls “ vehe­
ment opposition” to
his work on behalf
of a previously in­
active M u s k o g e e
trust c o m p a n y ,
called Pioneer Sav­
M O O RE
ings & Trust Co.
Early in October, the latter firm had
begun opening a network of branches
in storefront shopping center offices
across the state. This action brought
loud outcries from various bankers in
Oklahoma, which has an anti-branching
law.
In accepting Mr. M oore’s resignation,
the OBA announced that presidential
responsibilities now are being carried
out by Tracy Kelly, the OBA’s chair­
man and immediate past president. He
is president and chairman, American
National, Bristow, and chairman, Citi­
zens State, Okemah. Therefore, the
president’s post will remain vacant until
the 1977 convention next May.
The OBA’s board is meeting D e­
cember 9 to decide whether to take
any action— legal or otherwise— in the
Pioneer matter.
On November 4, the state banking
commissioner, Harry E. Leonard, after
meeting with members of the state
banking board, ordered Pioneer Sav­
ings:
• To stop accepting demand de­
posits, opening checking accounts and
issuing checks at any o f its various
offices or locations.
• To remove any sign at any of its
various locations that would purport
to identify the firm as a banking facility.
• To accumulate immediately and
thereafter maintain a full set of corpo­
rate books and records at a registered
office, as required by 18 O. S. 1971,
Section 1.16.
• To refrain from opening any ad­
ditional offices or branches until Mr.
Leonard or his board determines that
the opening of these offices or branches
will not jeopardize or impair the firm’s

60

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Federal Reserve Bank of St. Louis

By ROSEMARY McKELVEY
Managing Editor
ability to operate in a safe and sound
manner.
• To cease and desist and hereafter
refrain from engaging in any operations
other than those authorized specifically
for corporate trust companies by pro­
vision of the Oklahoma Banking Code
of 1965.
The center of the controversy— the
trust company— actually had its start in
1905, two years before Oklahoma be­
came a state. It was incorporated as the
Pioneer Abstract & Trust Co. and was
domiciled at Muskogee, then in Indian
Territory. Later, the charter was can­
celed, but was reinstated in 1929 by
the corporation commission of the state
o f Oklahoma. In December, 1975, Pio­
neer Abstract applied to the state
banking department to move its main
office from Muskogee to Oklahoma City.
The application was approved, subject
to certain restrictions and contingent on
certain conditions.
Last March, a group of individuals,
including Mr. Moore, purchased Pioneer
Abstract and, on April 19, applied to
vacate the banking board’s order to
move the firm from Muskogee to Okla­
homa City. The board did vacate its
order on May 5.
Subsequently, according to Commis­
sioner Leonard, the firm’s management
proceeded to make arrangements to
open multiple offices offering to the
general public “ certain bank-like ser­
vices, including, but not limited to,
the acceptance of demand deposits, the
opening o f checking accounts and the
issuance of checks.”
The state banking board’s cease-anddesist order says that Pioneer Abstract
changed its name to Pioneer Savings &
Trust Co. without the banking com ­
missioner’s approval and filed the new
name with the Oklahoma secretary of
state; that Pioneer has opened branches
at Muskogee, Chickasha, Clinton, Elk
City, Moore, Oklahoma City, Tulsa,
Edmond, Weatherford, Thomas and
Sapulpa; that the firm does not main­
tain its main office in Muskogee, its
only authorized principal place of busi­
ness; that it has erected, at least at one
location, a sign purporting to identify
the trust company as a bank; that none
of the operational policies have been
adopted or approved by action of its
board; that its counsel and certain of
its principals have admitted the com ­

pany is subject to the jurisdiction and
regulation of the state banking depart­
ment; that certain restrictions imposed
on banks (e.g., loan limits, investment
quality, reserves, etc.) don’t apply to
trust companies and, thus, Pioneer is
practically unlimited as to the manner
in which funds may be invested; and
that expenses incurred by Pioneer in
opening various branches have caused
substantial operating losses to the firm
and future operational expenses as they
relate to operational income are less
than certain.
On November 18, attorneys for Pio­
neer Savings filed an appeal from Com­
missioner Leonard’s order. In the mean­
time, Pioneer Savings continues in op­
eration because it was not ordered to
close, but to cease operations in the
five areas listed in columns one and
two of this article.
According to Mr. Moore, the Pioneer
venture represents a means of servicing
credit-worthy borrowers in small Okla­
homa communities who have been de­
nied access to loans from banks and
other financial institutions for a variety
of reasons, one of which is the state’s
prohibition of branching.
Mr. Moore said he resigned his OBA
post “ so there would be no question
in the minds of the association’s con­
stituents about my association with
Pioneer Savings & Trust Co.”
Pioneer’s p r e s i d e n t is H. Dale
Schroeder, who was a senior vice presi­
dent in the correspondent banking de­
partment at Oklahoma City’s Liberty
National before joining Pioneer last Feb­
ruary. Pioneer’s executive vice president
is James E. Talkington, formerly an as­
sistant vice president in correspondent
banking at Liberty National. ® *

Bank Finds Many Takers
During $2-Bill Promotion
Everybody’s doing it, officials of
Main Bank, Chicago, say— taking $2
bills in change, that is.
The bank has instituted a policy of
giving $2 bills in change to customers
who cash their paychecks there. On the
first day o f the “ Main Bank Is a $2Bill Bank” promotion, officials state,
people ranging in life-style from ma­
chine operator to school teacher to
sculptor accepted the bills cheerfully.
During the promotion’s first week,
bank officials say, more than 1,900 of
the $2 bills were distributed, a figure
that is expected to remain constant.

MID-CONTINENT BANKER for December, 1976

of working with each of you

strongest
MID-CONTINENT BANKER fo r D ecem ber, 1976


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Federal Reserve Bank of St. Louis

OVER $85,000,000 CAPITAL STRUCTURE / MEMBER F.D.I.C.
A SUBSIDIARY OF FIRST OKLAHOMA BANCORPORATION, INC.

Sizab le Ja p a n e se delegation attended BMA
convention. Chatting w ith tw o of them—
M asam i Yam am oto (2nd from I.), Financial In­
form ation System Ltd., and Isao K urata (2nd
from r.), Financial A ffairs Co., Ltd., both in
Tokyo—a re
Raym ond Cheseldine (I.), BMA
e.v.p ., and Clifford Y . D avis Jr., new BMA
Pres., and v.p.. City N at'l, Mem phis.

m/m

Gaining Competitive Edge Is Theme
O f BMA's 61st Convention
BANKER should not think of his
institution as an all-customer super
bank if he wants the institution to find
an effective position in its market.
This was the keynote message pre­
sented to bankers attending last month’s
61st annual Bank Marketing Associa­
tion convention, held in Miami Beach.
It was delivered by Philip Kotier,
Harold T. Martin professor of market­
ing at the Graduate School of Manage­
ment, Northwestern University. Theme
of the convention was “ Gaining the
Competitive Edge.”
Mr. Kotier described positioning as
an effort by banks to fit into a distinct
part of the market in a superior way.
A bank that tries to be the best for
every pocket, purse and personality is
engaged in a hopeless task, he said.
If it persists in such a course of ac­
tion, he said, it will run second in all
markets where there are well-positioned
banks.
Banks that are not market-positioned,
he continued, tend to be left with a

A

By LAWRENCE W. COLBERT
Assistant to the Publisher
“ floating crowd of undiscriminating cus­
tomers who are here today and gone
tomorrow.”
He cautioned banks that they should
begin to think small in the sense of
recognizing and catering to different
classes of customer need. “ Instead of
focusing on product profitability, banks
must start to think o f customer class
profitability. Customers are the banks’
only profit centers,” he said.
For a bank to develop market posi­
tioning strategy, he said, its information
system must produce facts on the re­
spective profitability of small merchants,
small manufacturers, real estate opera­
tors, blue collar workers, white collar
workers and other groups.
Furthermore, he said, this customer
class profitability must be estimated
over the business cycle, not only in
periods of easy or tight money.
In another session, Almarin Phillips,

dean of the School o f Public and Urban
Policy, University of Pennsylvania, and
a member of the National Commission
on EFT, warned that court decisions
that electronic terminals are branches
could create an illusion among bankers
that the protections of the M cFadden
Act against competition stemming from
electronic systems are still effective.
“ EFT is coming. It will be less and
less possible to have interindustry and
interstate protections,” he said.
He said he was not speaking for the
commission.
He called on the Fed to change in
response to E FT developments. “ De­
mand deposits are going out the win­
dow,” he said, and controlling M I will
be impossible unless radical changes
are made in the method of implement­
ing monetary policy.
One way would be to use the pay­
ment of interest on reserves as a method
of control, substituting it largely for
open-market policy. Thus, if it were
desired to immobilize large amounts
of the reserves in the banking system,
higher rates of interest would be paid
to banks to retain them, and the re­
verse policy would be follow ed to free
reserves, he said.
Mark G. Bender, senior staff econo­
mist for the E FT commission, gave
Taking part in EFTS session at BMA conven­
tion w ere (from I.) John F. Fisher, v.p.. First
Banc Group of O hio, Colum bus; Kerry P. Curtis,
v.p., Bank of A m erica, San Francisco; Richard
I. Doolittle, adm inistrator, G ra d u ate School of
Banking, University of W isconsin, M adison;
and A lm arin Phillips, dean. School of Public
& U rban Policy, U niversity o f P enn sylvan ia,
P hiladelph ia.

62


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Federal Reserve Bank of St. Louis

MID-CONTINENT BANKER fo r D ecem ber, 1976

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M ID-CONTINENT BANKER for D ecem ber, 1976


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Federal Reserve Bank of St. Louis

delegates an update on the commission’s
operations.
Since March-April of this year, he
said, the commission has held formal
meetings of one form or another about
four times per month. This activity has
resulted in staff-developed papers, reso­
lutions, a series of planned public hear­
ings and a commitment to have an
interim report ready for the president
and Congress by February 23, 1977.
The report is expected to deal with
the following issues: advantages and
disadvantages of E FT to the consumer,
the role of government in operating
E FT systems, the status of electronic
terminals as branches, E F T ’s competi­
tive impact, vendor-related EFT is­
sues, EFT and monetary policy, the
cost-benefit relationship of EFT and
the lessons to be drawn from Europeantype GIRO systems.
Jack W . Whittle, outgoing chairman
of the financial advertising committee
on ethics, told bankers that “we can’t
expect to keep the regulators out of
our hip pocket unless we clean up our
industry.”
The committee recently published a
bank advertising code of ethics. The
code states that a “ financial advertise­
ment is ethical when it is truthful and
when it contains information that the
intended audience can reasonably be

expected to understand when making
an intelligent purchase decision. It is
not necessary for a financial advertise­
ment to contain all the facts about a
service because of media physical limi­
tations. However, any features, terms
(including p rice), or any purchaser
benefits must be presented in a manner
that does not mislead by what is stated
or what is omitted.”
The guidelines specifically state that
when “ free” checking accounts are o f­
fered, there must be no charge for those
aspects which are internal parts of the
service. This includes no charge if a
balance falls below a certain level. It
also prohibits tie-ins such as charge
cards or debit cards or savings instru­
ments on checking accounts that are
advertised as free.
Mr. Whittle said that some banks
offering free checking have been
forced to clarify the service because
some bankers have redefined the word
“ free” by adding “ anything else into
it you felt you can get away with.”
Mr. Whittle reported that banker
acceptance of the code of ethics has
been favorable.
Sun Banks of Florida, Inc., captured
the “ best of show” trophy in the ninth
annual Golden Coin Awards competi­
tion at the convention. The firm took
top honors with its entry in the public

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musical sign that m akes an
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Concerts of favorite music are
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64

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Federal Reserve Bank of St. Louis

affairs category for banks with total
assets of $1 billion or more. Its entry
was entitled “ Thumbs Up, Florida,”
and is a multi-faceted campaign sym­
bolizing a return to prosperity and posi­
tive thinking during the recent recession.
Banks in the Mid-Continent area re­
ceiving certificates of merit in the
marketing category include Bank of
Naperville, 111., for its “ Selling the
Business Savings Account,” and First
Citizens National, Tupelo, Miss., for its
"N ew Automobile Loan Program.”
Among the certificate winners in the
public affairs category was First Bank
& Trust, South Bend, Ind., for its “ Tel
M oney: A Unique Public Service Pro­
viding Financial Information and Coun­
seling Over the Telephone” program.
Ten Mid-Continent area banks were
included among the “ Best of T V ” com­
mercial winners. They were First Ala­
bama Bank, Montgomery; Fort Worth
National; Harris Bank, Chicago; Bank
of New Orleans; First National of Sulli­
van County, Kingsport, Tenn.; Ex­
change National, Chicago; Louisiana
National, Baton Rouge; Worthen Bank,
Little Rock; Central Bancshares of the
South, Birmingham, Ala.; and Whitney
National, New Orleans.
Clifford Y. Davis Jr., vice president,
City National, Memphis, was installed
as new BMA president at the conven­
tion. Installed with Mr. Davis were
Martin J. Allen Jr., senior vice presi­
dent-director of marketing, Old Kent
Bank, Grand Rapids, Mich.-—first vice
president; Arthur B. Ziegler, executive
vice president, Marine Midland Bank,
Buffalo— second vice president; and
Jack W . Whittle, chairman, Whittle
Group, Chicago. Air. Whittle is serving
a second term. • *

Balloons Rise to Occasion

A ly ssa Drugis, age 3V2, and her father assist
staffers of First Security Bank, W ood Dale, III.
(from I.), Barb LaJone, bookkeeper supervisor,
Anthony DeM aria, pres., and Diane Perkinson,
head teller, in the launching of helium-filled
balloons during the institution's fifth-anniver­
sary celebration. Attached to the balloons are
post cards good for $5 when returned to the
bank.

MID-CONTINENT BANKER fo r Decem ber, 1976

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MID-CONTINENT BANKER for December, 1976


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Federal Reserve Bank of St. Louis

Reliability in banking since 1883

65

Changes Facing the Banking Industry
Spotlighted at Correspondent Meeting
was focused on the
technological, social, legislative and
regulatory changes facing the banking
industry at the ABA’s 1976 National
Correspondent Banking Conference,
held last month in Dallas. About 400
bankers attended.
Emphasis was given to how the
changes facing banking will affect inter­
bank relationships.
Conference keynoter was Walter B.
Wriston, chairman, Citibank, New York.
He listed three trends that he sees as
having “ enormous momentum” and the
management of which will be an
“ enormous task.” These include the fact
that there is erosion between the dif­
ferences of banks and thrifts, that there
is a breaking down of geographical lines
within which banks traditionally operate
and that technology will soon enable
banks to be relieved of the high cost of
servicing retail c u s to m e r s through
branching systems as they are now
known.
Following Mr. Wriston was J. W .
McLean, chairman, Liberty National,
Oklahoma City, who delivered an opti­
mistic address designed to inform cor­
respondent bankers how to be more
effective in dealing with the key on­
going issues confronting them. He said
the challenge has never been more
formidable.
He assured his listeners that today’s
problem areas, such as regulatory
trends, competitive structure and techno­
logical change, do not present a hope­
less picture— provided bankers tackle
these problems by striving to gain an
understanding of a basic management
principal, which he termed “ cherry
pickin.”
His definition of “ cherry pickin” is a
five-step management process that in­
cludes research, goal setting, planning
to achieve goals, implementation of
plans and measurement of results.
Conference Chairman John F. In­
gram Jr., senior vice president, Citizens
& Southern National, Atlanta, spoke on
the opportunities facing the correspon­
dent banking system today.
"One must agree that,” he said, “ by
selecting the proper correspondent, a
respondent bank today has an excellent
opportunity to improve its earnings and
performance.
t t e n t io n

A

66


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Federal Reserve Bank of St. Louis

By LAWRENCE W. COLBERT
Assistant to the Publisher
“ The day has long passed when our
respondent banks could operate under
the impression that correspondent ser­
vices were unnecessary except for check
clearing. Daily, the extension of credit
becomes more complex. As dollar
amounts increase each year, so do de­
mands for participation in overlines.”
The training process for bankers can
come largely from correspondents who
offer training in consumer and com ­
mercial credit as well as personnel and
productivity seminars, he said.
“ The field of EFTS, once a ‘thought
for the future,’ is now a real factor in
our day-to-day operation. By utilizing
the correspondent bank, the respondent
can provide his customer with the same
E FT service that is offered by the large
money-center banks.”
When a respondent banker selects his
correspondent, he is, in effect making
an investment, he said, “ and we must
prove ourselves to be worthy of that
investment.” The respondent not only
compares the advantages and disad­
vantages of the various systems and
services offered, but he also compares
the qualities of the calling officer, he
said.
These reasons alone make the corre­
spondent banking relationship one of
the closest in banking— perhaps better
described as a “ close personal relation­
ship highlighted by professionalism.”
A respondent customer will ask how
his correspondent can help his bank ad­
vance, he said. He will want to know
what additional services are available
from which his customers can benefit.
And the respondent is counting on his
correspondent banker to keep pace with
the industry. These factors combine
many elements of banking know-how,
character and a high degree of excel­
lence into what we call a “ correspon­
dent relationship.”
Speaking on “ Monitoring and Con­
trolling Interbank Credit,” Mason E.
Mitchell, executive vice president, Re­
public National, Dallas, said that inter­
bank credit rose from about $6 billion
in 1967 to nearly $50 billion by 1974,
exclusive of interbank deposits. This in­
crease, he said, can only lead to the

conclusion that “ we are our own largest
customers.”
He said the banking system’s greatest
industry exposure is the banking system
itself and added that there is a general
consensus that many bankers have a
long way to go in monitoring and
policing interbank credit.
He asked bankers to look at their
banks to see the areas of exposure that
exist. He made it clear he was not sug­
gesting that banks maintain monitoring
systems that reflect absolute exposure,
but that procedures are needed that
will enable bankers to have knowledge
as a current basis of the major areas of
exposure.
He said that most banks are not on­
line in monitoring their current ex­
posure condition. Rather, they rely on
reports that reflect usage and activity
on a periodic basis— either monthly or
quarterly.
He told how banks can put them­
selves in a strong position to react
quickly when their transactions with a
certain institution become troublesome,
providing they have a reliable means of
determining their current exposure con­
dition.
Those in attendance heard Barry M.
Johnson, second vice president, Conti­
nental Illinois National, Chicago, state
that the providing of investment port­
folio advice is an opportunity to assist
respondents that will continue to de­
mand the attention of correspondent
banks.
Trends toward technical specializa­
tion, the pressures for improved per­
formance and market volatility are some
of the important factors underlying the
recognition of this need by respondents,
he said.
A new impetus is also derived from
increasing attention to investment poli­
cies and management practices on the
part of regulatory authorities.
While the need of, respondents for
assistance in investments management
is evident, he continued, the manner
in which a correspondent should pro­
vide assistance is not. He called on
correspondent banks to develop ef­
fective programs to assist respondents
in managing their investments.
The viewpoint of the small bank was
given during a portion of the confer-

MID-CONTINENT BANKER for December, 1976

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Bank Accounting Services
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Corporate Financing Advisory Services
Leasing Activities and Analysis
Credit Information
Small Business Administration:
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Economic Forecasting
Profit Planning and Forecasting
Marketing and Business Developm ent Advice
Personnel Assistance
Operations Planning
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SPECIAL CORRESPONDENT SERVICES

Annual Correspondent Conference
Account Referrals
Mini-conferences and Workshops,
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Record Retention and Reconstruction
Cash Management Consulting: Collection,
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Trust Investment Advisory Services
Monthly Investment Services
Stock Transfer and Shareholders Services
Dividend Reinvestment
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Bank Promotions
YES Card™
BankAmericard®
Savings Programs
Automobile Leasing Program
Bank-At-Work/Direct Deposit Program
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Cash Letter Clearings: End-Point &
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Coin and Currency
Collections
Money Transfer
Federal Reserve On-Line Settlement
Securities Custody
Security and Coupon Collection
Payroll Accounting
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Federal Agency Securities
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Commercial Paper
Certificates of Deposit
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MID-CONTINENT BANKER for December, 1976


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Federal Reserve Bank of St. Louis

67

Som etim es enough N e w a r k ’s enough
It really is The Big Apple.
The Barclay is a small east s
There really are a hundred places to
(The lobby is about fifty steps
find Szechwan oysters, kinesiology
The Big Conference Room he
classes, maritime lawyers or a Spode
twenty people.)
gravy boat like the kids broke.
The Barclay is elegant withe
But sometimes New York can get to
stuffy, expensive without
be too much of a good thing.
being ridiculous.
Unless you know somewhere to hide.
Next time you need to get i
Welcome to The Barclay.
New York, remember The Bai

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Call your corporate travel office or travel agent.


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Federal Reserve Bank of St. Louis

ence devoted to EFTS. W . G. Kirchner,
chairman, Richfield
(M inn.)
Bank,
asked upstream correspondent banks to
put themselves in the shoes of their
small respondents and view the EFT
situation from such a vantage point.
He explained the fears small banks
have of being swallowed up by E FT
networks as envisioned by large banks.
He said that an institution that operates
in a non-branch state is inclined to re­
gard ATM units as an elimination of
the non-branching system and states
that have some form o f limited branch­
ing can interpret ATMs as extending
those limitations.
He said that small banks are being
pressed to increase capital by regu­
lators, which precludes their spending
disproportionate amounts on EFT sys­
tems, even if the systems are shared.
A small participating bank is forced
to go along with the rules made by the
big bank, he said, and there is always the
fear that the big bank will someday
tell the small bank that it doesn’t want
to bother with the problems caused by
sharing a network.
He also reminded the audience that
any EFT system would eventually
undermine the personal relationships
that small bankers have with their cus­
tomers, due to the greater convenience
of having ATM s and POS units scat­
tered throughout the trade areas of the
smaller banks.
"As large correspondent banks,” he
said, “ we urge you to be aware of the
dilemma for your small correspondent
neighbors, and to join in a unified front
to legislatively define the place of the
ATM and the POS in our total banking
system.
“The federal government must pro­
vide a control so the states can provide
a competitive framework adapted to the
individual state and workable for the
giant billion-dollar bank or the small
$10 million bank.
“ Unless the commercial banking in­
dustry joins ranks and moves together,
the momentum of other types of fi­
nancial institutions will prevail and
commercial banks will end in a secondor third-rank position. Large institutions
cannot rely on the marketplace alone
and still expect the support of the
small institutions in this change that
will set the pattern of banking for many
years to come.”
Next year’s conference is set for New
Orleans. * *

New Illinois Facility Bill Examined
During Banking Update 7 6 Seminar
and c o m p e t i t iv e
changes in the Illinois banking en­
vironment were highlighted in “ Illinois
Banking Update 76,” a seminar spon­
sored recently by Financial Shares
Corp., Chicago-based bank marketing
and educational consulting firm.
The state’s new facility law, status
of competitive credit institutions and
outlook for bond portfolios were among
topics discussed at the day-long ses­
sion.
Speakers included economist and
bank consultant Milton J. Hayes; Rich­
ard Ensweiler, president, Illinois Credit
Union League; George K. Allison, ex­
ecutive vice president, First Federal
S&L, Chicago; Robert P. Abate, chair­
man, Elgin National; Robert L. Sehutt,
president, Bank Consultants of Ameri­
ca, Denver; and Marvin E. Knedler,
president, Knedler & Associates, Archi­
tects, Denver.
Also on the panel were Joseph Ciaccio, Illinois deputy commissioner of
banks and trust companies; W . Har­
lan Sarsfield, FDIC assistant regional

L

e g is l a t iv e

director, Chicago; John Sherry, chief
counsel, regional administrator of na­
tional banks, Chicago r e g io n , and
George M. Morvis, president, Financial
Shares Corp.
Implications of Bill. House Bill 1955,
the facility bill which became effective
in Illinois October 1, was reviewed ex­
tensively. Basically, the new bill per­
mits banks to set up two limited-service
facilities within two miles of their main
offices.
Commissioner Ciaccio pointed out
that although the state required no
formal application procedure, banks
must comply with several conditions.
First, the facility should have the p o­
tential of being profitable in and of
itself. “ W e re concerned about the brick
and mortar expenditures of a bank fa­
cility,” he said. “ If the fixed-asset in­
vestment in a facility exceeds 50% of a
bank’s capital structure, prior approval
must be obtained from the Illinois com ­
missioner of banks and trust compa­
nies.”
Several other aspects of the bill were

Robert Sehutt (I.), pres., Bank Consultants of
Am erica, Denver, visits w ith Jeffrey H. Cole,
operations officer, M id-Am erica N at'l, Chicago,
during "Illin o is Banking U pdate ’ 7 6 " sem inar,
sponsored by Financial Shares Corp., Chicago.

discussed by Mr. Ciaccio. Regarding
the “ 600-foot protection clause,” Mr.
Ciaccio said that this is “ home office
protection only.” In other words, “ D if­
ferent banks may build facilities right

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MID-CONTINENT BANKER for December, 1976


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Federal Reserve Bank of St. Louis

69

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You May Purchase
This Valuable Manual
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This 24-p ag e booklet w ill be a va lu a b le
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Here a re som e of the sections it contains:
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The BANK BOARD Letter
408 O live St. (Room 505)
St. Louis, Mo. 63102


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Federal Reserve Bank of St. Louis

next door to each other; but they must
keep 600 feet away from a competitor’s
main office.”
While the state requires no formal
application, the FD IC “will process fa­
cility applications the same way we
would for a branch application,” ac­
cording to Harlan Sarsfield of the FDIC.
Mr. Sarsfield said there are six basic
factors the FD IC will take into con­
sideration when hearing a facility ap­
plication. They are: 1. A bank’s finan­
cial history and condition. 2. Capital
adequacy. 3. Earnings. 4. Management
factor. 5. Actual convenience of the
proposed facility. 6. Attitude of the
state banking authority (that no objec­
tion is raised ).
John Sherry emphasized that the
Comptroller’s office would treat nation­
al bank facility applications as it would
branch applications. “ W e especially
will look into the overall effect of a fa­
cility on a bank’s profitability,” he said.
All the regulators seemed to feel that
if a facility was found to be in the pub­
lic interest and did not impair the
bank’s capital structure, Illinois insti­
tutions could take advantage of the bill
without too much red tape.
Nonregulatory Aspects. In turning to
nonregulatory aspects of the facility bill,
Robert Schutt of Bank Consultants of
America stated that not every bank
should or can have a facility. “ The law
simply says that you mai/,” he empha­
sized, adding that “ there’s not much
reason to have a facility unless it posi­
tively affects the bottom line.”
Factors Mr. Schutt said should be
appraised before constructing a facility
include: 1. Capital funds. 2. Fixed as­
sets, exclusive of the building. 3. In­
vestment in land and new building.
4. Depreciation. 5. Effect of a facility
on the dividend picture. 6. Cost of
owning versus leasing the building. 7.
The facility’s usefulness if legislation
changes.
Overall, said Mr. Schutt, you should
“look at the facility investment with
the same objective as a bank’s invest­
ment in bonds.”
George Morvis, president, Financial
Shares Corp., looked at the facility
from the viewpoint of a bank customer.
Convenience is still the primary reason
people choose a bank; therefore, banks
must be sure that the ultimate facility
site selected should consider such fac­
tors as nearby housing, traffic flow,
population patterns and retail trade
volume, he said.
As far as locating the facility, there
are profitable ways to utilize various
types of available sites, according to
Marvin Knedler, president, M. E. Knedler & Associates. Mr. Knedler empha­
sized that many locations, sizes and di­
mensions of sites were feasible, “ as
long as there was room to get the traf­

fic off the street.” Stack-up space both
before and after the drive-up windows
is essential, he said. During his pre­
sentation, Mr. Knedler reviewed ex­
amples of facilities designed to utilize
a wide variety of locations and types
of sites.
Status of S&Ls, Credit Unions. The
competitive picture among Illinois fi­
nancial institutions was discussed by
Credit Union League President Dick
Ensweiler and George Allison, execu­
tive vice president, First Federal S&L,
Chicago.
Mr. Ensweiler said that while credit
union assets are relatively small, they
are increasing rapidly. In Illinois, for
example, there was a 90% gain over the
last five years, and, he added, there are
approximately 1.5 million credit union
members in the state.
Instead o f directly competing with
credit unions, banks should look into
services they can provide credit un­
ions, said Mr. Ensweiler.
Services similar to those offered to a
correspondent bank would be welcome,
said Mr. Ensweiler. E FT and other
“volume sensitive” services are exam­
ples, he said. Direct deposit of payroll
and share drafts are others. Finally, he
continued, when dealing with credit
unions, banks should remember that
many are run with part-time people who
will feel uncomfortable dealing with
outside vendors. Managers, therefore,
will look to their state credit union
league for advice.
It will benefit banks to go to the
league before contacting individuals,
said Mr. Ensweiler. He added that
state leagues will participate with banks
in developing services especially for
credit unions.
S&Ls are looking for new services at
realistic costs, said Mr. Allison. Some
new services, such as NINOW S, just
aren’t producing the volume to justify
their cost, “ and we don’t want to give
the store away.”
“ W e are not experts in all fields,” he
said, “ and there is plenty of business
available without our having to worry
about becom ing banks or becoming
credit unions.”
Mr. Allison said federal S&Ls in Illi­
nois already are committed to branch­
ing, and his institution is positioning
itself in the Chicago statistical metro­
politan suburban area (SM SA) with
over 20 branches.
Bond Portfolios Analyzed. Projected
effects of the presidential election and
key economic factors of the 1976-1977
bond market were analyzed by Milton
J. Hayes, economist and a consultant
to American National, Chicago. He
recommended acquisition of 10-year
government bonds at 8% and caution
in selection of both tax-exempt and
corporate bonds. * *

MID-CONTINENT BANKER for December, 3976

Simplify your handling of Self-Employed
Retirement Plans with the Harris Keogh/
IRA Service.
While many bankers are discovering that Keogh and IRA deposits build rapidly, they are
also discovering that complying with pension legislation (ERISA) and rule changes
promulgated by the Department of Labor and the 1RS create extra administrative burdens.
T H E K IS P R O G R A M

Our KIS (Keogh/IRA Service) package is designed to simplify your administrative
duties by providing you with all the Keogh documents and forms needed to start a program
or to alter your present plan to conform with current legislative requirements.
T H E K IS P A C K A G E

Included in the program are the following documents contained in the KIS "paper
package":
•
•
•
•

Sample Keogh Plan Document
Suggested Keogh Summary Plan Description
Adoption Agreement and Forms
Sample Government Reporting and
Disclosure Forms
• Administrative Suggestions

• Keogh and IRA Regulations
• Communiqués to Keep You Up to Date
on Changes Affecting Keogh/IRA Programs
• Telephone Consultations with Harris
Keogh/IRA Specialists

Even if you presently have a Keogh Plan which complies with ERISA, an abbreviated
KIS package can provide you with features which will prove invaluable in your day-to-day
operations.
ANY Q U E S T IO N S ?

If you have questions about any facet of the KIS program, call David A. Sturdy,
312/461-2576. KIS could be exactly what you've been looking for.

HARRIS
BANK.
H a r r is T ru st a n d S a v i n g s B a n k , 111 W M o n r o e S t . C h i c a g o . Ill 6 0 6 9 0

MID-CONTINENT BANKER for December, 1976


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M e m b e r F D I C ., F e d e r a l R e s e r v e S y s t e m

71

From I., conference
ch. Fred N. Coulson
Jr., s.v.p ., host bank;
Jam es M. Kem per Jr.,
ch., host ban k; A r­
thur M. O kun, con­
sultant,
Donaldson,
Lufkin & Jenrette Se­
curities Corp., New
York City. Mr. Okun
reported on state of
U. S. economy under
each of presidential
can didates at Com ­
merce
Bank
corre­
spondent conference.

Economy Looks Good for Long Term,
Economist Tells Commerce Conference
By JIM FABIAN
Associate Editor

HINGS W IL L get worse before
they get better, said an economist
at last month’s correspondent bank con­
ference sponsored by Commerce Bank,
Kansas City. It was one of the first
economic forecasts of the season, and it
was a somewhat surprising one.
The forecaster was Gert von der
Linde, senior vice president and chief
economist at Donaldson, Lufkin & Jen­
rette Securities Corp., New York City.
He shared the podium with Arthur M.
Okun, a consultant with the same firm,
and former economic adviser to Presi­
dent Lyndon Johnson.
Mr. von der Linde predicted higher
unemployment and declining profits for
the fourth quarter, perpetuating the
current economic slowdown. The fourth
quarter performance will affect inven­
tory building and capital expansion
plans, he said.
A m ood of disappointment will en­
velop business, he continued, and when
the shock becomes servere enough,
change will be instituted. This change
will result in an accelerating recovery
in 1978 and 1979, with the inflation
rate dropping to about 2 %.
One cause of the current pause, or
lull, he said, is the fact that consumers
are increasing their spending at a dis­
appointing rate. There will be no thrust
to capital spending until early next year
and housing will continue weak. In ad­
dition, he said, exports will weaken.
This flies in the face of the general
assumption made last year that 1976
would be a typical election year— one
with a good recovery. It started out that
way, but, partly due to underspending
on the part of the Ford Administration,

T

72

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Federal Reserve Bank of St. Louis

the recovery lost most of its steam, the
speaker said.
Mr. von der Linde predicted a Fed
funds rate of 4 /2% until next March, a
lower treasury bill rate, a prime rate re­
maining at 6/4% or 6 /2% until next June.
Long-term yields will be lower— from
7% to 8 % into 1978. The country will
record a 6 % rate o f growth in 1978-79
and the inflation rate will be stable, re­
sulting in lower interest rates.
He said the inflationary decade could
well be behind us. Anticipation of
what’s in store for the future is worth
a few more bad months, he concluded.
The nearly 700 bankers attending
the conference at Crown Center in
Kansas City did some predicting of their
own for 1977, as follows:
• General business conditions in
1977 will be better (52%), worse (4%)
or about the same (44%).
• The inflation rate will be better
(10%), worse (36%) or about the same
(54%).
• The unemployment rate will be
greater (9%), less (38%) or about the
same (53%).
• Short-term interest rates will be
higher (58%), lower (7%) or about the
same (35%).
• Long-term rates will be higher

(41%), lower (13%) or about the same
(46%).
• W heat prices will be over $2.50
per bushel (48%), over $3 per bushel
(40%). 4% predicted a price o f $2.25.
• Corn prices will be over $2 (49%),
over $2.50 (47%) or over $3 (3%). 1%
voted for a price of $1.75.
• Cattle prices will be higher (73%),
lower ( 8 %) or about the same (19%).
• The prime rate by next July will
be 7 /2% (38%), 7% (30%), 8% (21%),
6 h% ( 6 %).
• The fed funds rate by next July
will stand at 6 % (34%), 5h% (31%)', 5%
(15%), m% (i i% ) .
Regarding conditions at their own
banks, respondents reported that total
deposits would be higher and the loanto-deposit ratio, the need for overline
assistance and earnings would be about
the same.
Two-thirds of the bankers expected
Gerald Ford to be elected!
The majority o f bankers do not plan
to participate in an E FT system during
1977, while 35% do plan such participa­
tion. 24% were undecided. 69% said
their participation would be with other
banks.
Other highlights of the conference:
• A buyers’ market is ahead in the
loan area, according to David Rismiller,
executive vice president. Interest rates
will be in the 0 /2% to 7 /2% prime range.
G ood organization, effective controls
and tight planning are musts for a
profitable commercial lending operation.
• Individual consumers are not well
served b y banks, according to Frank
Boesche, senior vice president. Bankers
must identify the consumer’s problems,
research solutions and implement them.
The consumer side of banking is the
major source of funds. Bankers are cur­
rently over-oriented toward large ac­
counts. Depositors are concerned about
the cost of using a bank’s services.
They’re interested in what the bank’s
service can do for them. Mere con­
venience isn’t enough anymore.
• Commerce Bank will becom e a
dual-charge card organization in the
next few months. It plans to join Credit

Com m erce Bank Pres.
P. V . M iller Jr. (I.)
and luncheon sp e a k ­
er
Gert
von
der
Linde, s.v.p. & chief
econom ist,
D onald­
son, Lufkin & Jen ­
rette, at Commerce
Bank
correspondent
conference.

MID-CONTINENT BANKER for December, 1976

We’re giving our competition a warning . . . here come Lynn,
Gus and Jim. Three of the most experienced and successful
correspondent bankers anywhere are now heading the Corres­
pondent Bank Department at the same bank . . . Memphis
Bank & Trust.
They do it all, right down the list, with a full staff behind
them: Transit Operations, Credit Assistance, Investments,
Bond Portfolio Analysis, Safekeeping, Trust Services, Data
Processing, Business Referrals . . . and a few surprises like
expert insurance capability, guidance in the construction and
design of bank facilities, furniture, d e co r. . . even supplies.
Now that’s correspondent banking
with a flourish.
We were good before. Now
we’re terrific.
Lynn Hobson, Vice President
Gus Morris, Vice President
Jim Newman, Vice President
Call toll-free and they’ll rush
to your rescue. In Tennessee,
1-800-582-6277. In other states,
1-800-238-7477.

THE THREE
MB&TEERS
Memphis Bank & Trust Correspondent Department

MID-CONTINENT BANKER for December, 1976


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Federal Reserve Bank of St. Louis

73

Systems, Inc., in the near future and
will issue Master Charge cards in addi­
tion to BankAmericards, which will go
through a name-change operation early
next year.
• Investments are becom ing more
important in the current climate, said
John Brown, executive vice president.
Longer-term bonds are being purchased
to offset the costs involved with CDs.
This has brought on a new dilemma:
H ow can banks go long-term and still
have funds available when loan demand
picks up?
• Considerable concern exists among
bankers about the municipal and gov­
ernment securities situation, according
to Walter Knowles, senior vice presi­
dent. Banks can be “taken” in this area
unless they know with whom they are
dealing and unless they ask questions
and insist on audited financial state­
ments.
• A municipal credit analyst can in­
crease a bank’s profits, said Linda C ope­
land, municipal research analyst. Such
a person can help a bank avoid weak
credits and enable it to select securities
that will improve during the investment
period. This is important, since the old
standby theories about municipals are
no longer valid.
John Wells, vice president and di­
rector of personnel, gave a hair-raising
presentation of the wage and hour in­
vestigation procedure that the Labor
Department inflicts on business firms.
He advised that the burden of proof is
always on the employer and cautioned
bankers to have written policies and
procedures regarding pay policies. A
bank may have done nothing wrong,
but it can still be fined if it has no docu­
mentation, he said.
E d Lewis, vice president, reported
on ag loans. He said net farm income is
down $20 million this year, that world­
wide grain production is up 13% over
last year, that the U. S. wheat crop
came in just under last year’s totals,
that the U. S. corn crop will be larger
than projected by the USDA. He said
the hog picture is not bright, even
though pigs are up 18% over a year ago
and farrowing intentions are up 20%.
Broiler/ turkeys are up 10%, the threeyear down-cycle for cattle is near its
bottoming, cattle slaughter will be 10
million for the year. The reduced calf
crop bids well for the long-term and
most overfed cattle have been slaugh­
tered, he said. * *

CCL Designation Awarded
To Bankers From Area
Through ABA Program
The American Bankers Association
has announced the new Certified Com­
mercial Lender (C C L ) designees. The
CCL program is sponsored by the
ABA’s Commercial Lending Division
and is administered by a 10-member
accreditation board of bankers from ev­
ery section of the nation.
The CCL program is designed to
raise professional standards and im­
prove banking’s commercial lending
function by identifying, examining and
recognizing persons with high levels
of knowledge on the techniques and
functions of commercial lending.
Officers of ABA member-banks and
qualified employees of federal and state
agencies having five years’ commercial
lending experience are eligible to take
the CCL examination.
Following is a list of Mid-Continentarea bankers that are newly designated
CCLs:
ALA B A M A : J. M. Barrett, pres, and ch., First
N at'l, W etum pka; W illiam W. C ox, v.p., First
A la b a m a Bank, Birm ingham ; Robert E. W illiam s,
corp. In. off., First A la b a m a Bancshares, Inc.,
M ontgomery.
AR KAN SAS: Neil Nelson, pres.. Peoples Bank,
Mountain Home.
ILLIN OIS: Everett J. Christopher, pres., First
N at'l, Trium ph; Lew is H. C lausen, pres., C h am ­
paign N at'l; Paul A. H artm ann, a .v .p ., M er­
chandise N at'l, C hicag o; Terence A. Lenio,
a .v.p ., Bank of N orthfield; M elvin K. Lippe,
v. ch., Exchange N at'l, C hicag o; Dale N. Litcher, a .v.p ., Bank of N ap erv ille; W ilbur D.
M eadow s, pres., Nat'l Bank, Can ton ; Robert
J. M itchell, a.c., First N at'l, Lake Forest; W alter
J. N ohelty, v.p ., Mount Prospect State; Richard
S. P eab ody Sr., pres., First Am erican Bank,
A u ro ra; Arthur W. P lass, s.v.p., Elmhurst N at'l;
Stephen S. P lebanski, e.v.p ., Thornridge State,
South H olland; Robert B. Rew , pres., and C EO ,
Union N at'l, C hicag o; and Ed w ard L. Sussm an,
s.v.p., Bank of Com m erce, Chicago.

O K LA H O M A : Robert C. Beard, v.p., First N at'l,
B artlesville; W illiam K a a d , pres., First N at'l,
M uskogee; and Robert L. M oser, pres., Q u ail
Creek Bank, O klahom a City.
TEN N ESSEE: T. H. Bishop, v.p., Commerce Un­
ion Bank, N ashville; Michael Tod Christian,
s.v.p ., First N at'l, G reeneville; J. Vincent Ciroli,
a .v .p ., and John D. Guthrie, a .v .p ., Union Plant­
ers N at'l, Mem phis; Fred R. Law son, pres.,
Blount N at'l, M aryville; and Jam es G . Riggan
Jr., v.p.-ln. adm in., First N at'l, Mem phis.
TEXAS: George N. Atkinson, e.v.p., Texas Com ­
merce Bank, Lubbock; C h arles R. Batton, e.v.p.,
First N at'l, Levelland; Robert L. Burns, e.v.p.,
and J. D. W right, pres., Lakew ood Bank, Dal­
las; Jerry Buster, pres., T ex as City N at'l; Peter
S. C larke, s.v.p., United States N at'l, G a lv e s­
ton; John M. G o libart, s.v.p., and Charles W .
Noble,
pres., M etropolitan
N at'l,
Houston;
Thom as A. Linguist, asst. dir.-finance & invest­
ment, U. S. Sm all Business Adm inistration, Lub­
bock; M. R. McArthur Jr., v .p .. Peoples N at'l,
Tyler; George W. M cClaugherty, v .p ., Broad­
w a y N at'l, San Antonio; Norm a J. Parker,
v.p., First City Bank o f C le ar Lake, Houston;
Bookman Peters, pres., City N at'l, B ryan; W il­
liam Lee Q uillen, s.v.p., State N at'l, O d essa;
Robert L. Ruehm an, pres., Ashford
Bank,
Houston; Robert J. Schneider, v.p., Groos Nat'l,
San Antonio; Richard C. Sanders, pres., G u ar­
anty N at'l, Houston; Jack Vernon Standley,
pres., First N at'l, Cleburne; Larry D. W illard,
s.v.p., First Nat'l, Big Spring; and W. D. W yatt,
pres., First N at'l and First Bancorp., Inc., Corsi­
can a.

Bank Honors Bears

KAN SAS: H orace A. Holmes, s.v.p., and Elw ood
M arshall, pres.. Home N at'l, Eureka; and John
A. M eyer, pres.-ch., Citizens State, El Dorado.
KEN TU C KY: Robert L. C ham bless Jr., v.p.,
Am erican N at'l, Bow ling G reen; O. T. Dorton,
pres., Citizens N at'l, Paintsville; Benjam in J.
Elkin, 1st v.p., First Security N at'l, Lexington;
and Frank D. H ackathorn, e.v.p .. First Hardin
N at'l, Elizabethtow n.
LO U ISIA N A : Frank R. C la rk , v .p ., and Dudley
G. M cElveen, v .p ., Fidelity N at'l, Baton Rouge;
J. Leo M cGough, e.v.p., C alcasieu M arine N at'l,
Lake C h a rles; and E. Jam es W ethey, s.v.p.,
Am erican Bank, Baton Rouge.

M ISSOURI: W illiam T. Boehm , pres.. Pioneer
Bank, St. Louis; Jam es H. Cobb, v.p., and Rod­
ney R. Hill, pres., Am erican Bank, K a n sa s City;
Ernest H arm s, v .p ., Traders N at'l, K a n sa s City;
George M arino, 1st v.p., Em pire Bank, Spring­


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Federal Reserve Bank of St. Louis

NEW M E X IC O : John N. G ilkey, s.v.p.-In. adm in.,
N ew Mexico Bank, Hobbs; Je rry D. Gum m ere,
e.v.p.. Peoples Bank, Bloom ington; W illiam B.
Lowry, v.p.-br. mgr., N ew Mexico Bank, Eunice;
and Richard W. Moore, pres., C arlsb ad N at'l.

IN D IA N A : O tis S. Buckey, e.v.p., Bank o f G e­
n eva; and Donald B. Smith, pres., C entral N at'l
of H ow ard County, Kokomo.

M ISSISSIPPI: John G . G iles Jr., ch.-pres., First
State, W aynesbo ro; and Robert Y . Hamm ond,
pres.. M erchants & Farm ers Bank, Kosciusko.

74

field; Preston H. Pate, e.v.p., First N at'l, Joplin;
and Jam es E. Skaggs, s.v.p ., Tower G rove
Bank, St. Louis.

Allen P. Stults (kneeling), ch. & pres., Am erican
N at'l, Chicago, and Chicago Bears founder and
ow ner, George H alas Sr., exam ine a portion of
Bears m em orabilia that w a s on disp lay at the
bank's m ain building this fa ll. The seven-w in­
dow d isp lay contained artifacts and photos of
Chicago Bears and professional football his­
tory spanning about 56 y ea rs. Said Mr. Stults:
"The Chicago Bears w ere one of Am erican
N at'I's first customers w hen w e opened our
doors for business in the e a rly 1930s. W e've
had our ups and dow ns together, but when
w e say , 'B ank with the B ears,' w e're still firmly
convinced that's the w a y to go!" On a sm aller
scale, perhaps banks in suburban or rural
a re a s could honor their local high school ath­
letic team s by featuring d isp lays of their
trophies, uniform s, photos, etc.

MID-CONTINENT BANKER for December, 1976

H ow to feed a fam ily o f 12 m illion
for only $106 m illion a week.
more and more industries every
day. A n d we’re proving to
correspondents that m ore service
is the result o f more experience.
Understanding business as well as
banking has made us a major finan­
cial strength behind Texas industry.

A s the cash registers total up,
so does the retailer’s payroll, to
the tune o f $3 billion a year for
650,000 employees. But it takes
m ore than custom ers’ dollars to
T he m ore than 12 m illion
build a successful retail business
people w h o live in Texas carry
in Texas.
hom e over $5Vi billion w orth o f
It takes solid financial backing.
groceries a year. That’s enough
A n d First City National Bank is
fo o d to place grocery stores second
helping merchants find exactly
in total retail sales statewide.
what they need. This in v olv e­
A n d if that sounds appetizing,
ment has provided us with first­
consider that Texans spend an
hand retail experience.W hat
additional $20 billion at
*
TiC
• w e’ve learned is yours
105,000 other retail estab­
. .
for the asking.
lishments every year
£/■ ' . W e ’re becom ing
from cafeterias to
involved with
camera stores.
First City National Bank provides
an across-the-counter look at
Texas retail businesses.

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MID-CONTINENT BANKER for December, 1976


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Federal Reserve Bank of St. Louis

75

Early bird a g session got correspondent confer­
ence of First N at'l, St. Louis, off to good start.
Participants w ere (from I.) Neil F. Bergenthal,
v.p., host bank; Herbert L. Steinbrueck, pres.,
Agri Foods; Sam uel D. Addom s, pres., Montfort
of Colorado.

Bank regulation pan el w a s m oderated by
Clarence C. B arksdale (I.), ch. & C EO , host
bank. Panelists w ere lam e-duck com m issioners
W illiam
R. Kostm an, M issouri; Richard
K.
Lignoul, Illinois.

No Economic Jolts Seen W ith Carter,
First N at I Conf. Delegates Told
By JIM FABIAN
Associate Editor
p r o s p e r i t y was
forecast for the U. S. under the
a d m in is t r a t io n of President Jimmy
Carter. The prediction was made by
Murray L. Weidenbaum, director of
the Center for the Study of American
Business at Washington University, St.
Louis.
Dr. Weidenbaum was one of the
speakers on the day-long program of
the 30th annual Correspondent Confer­
ence hosted last month by First Na­
tional in St. Louis. More than 800
bankers and spouses were in attend­
ance.
Dr. Weidenbaum predicted economic
growth for 1976 as a whole at about
6 % and an inflation rate averaging about
5%. GNP will rise a total of 11% for the
year. In 1977, he said, “ I expect an­
other 11% increase in the GNP, but
with the growth rate and the inflation
rate reversed— 5% real growth and 6 %
inflation.”
He said he could foresee no boom
areas in the coming 12 months. Capital
spending will lead the way out of the
current lull, rising about 10% in real
terms. This expansion, he said, will be
accompanied by a recovery in housing,
especially the construction of single­
family units, and a rise in business in­
ventory accumulation.
Consumer spending will grow at
about the same rate as the economy as
a whole, he continued, reflecting both
a large expansion in personal incomes
and an offsetting erosion from inflation.
He predicted a deficit o f about $50

M

oderate

76

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Federal Reserve Bank of St. Louis

billion in the federal budget for fiscal
year 1977. That will be down from
1976’s $65.6 billion, he added. Dr.
W eidenbaum is an economic consultant
for First National.
Frank K. Spinner, senior vice presi­
dent, host bank, pegged interest rates
for 1977 at 7% for fed funds, 8 % for
the prime, 6 /2% for one-year govern­
ments and 7/1% for seven-year govern­
ments.
He said the GNP would be between
5% and 6 % next year and the stock
market will hit 1,200 sometime in 1977
and then decline.
He said the key to the 1977 economy
will be the policy of the Federal Re­
serve and added that he thought Chair­
man Arthur Burns would cooperate with
President Carter. Congress, he added,
will continue spending and loan de­
mand will determine interest rates and
the inflation rate.
He also predicted that a strong eco­
nomic expansion would lead to a crunch
in 1978-79.
A poll of bankers attending the

Investm ent panel featured (from I.) Donald H.
Ludw ig, v.p.; Frank K. Spinner, s.v.p.; John W .
Rowe, v.p ., a ll of host bank. Mr. Rowe has
since joined Am erican N at'l, Chicago.

Taking part in business outlook panel at confer­
ence w ere (from I.) David Culver, v.p., host
bank; Eugene A. Leonard, 1st v.p., St. Louis
Fed; M urray L. W eidenbaum , economic con­
sultant, host bank.

conference revealed that they see the
prime rate at between 7% and 8 % next
year. They projected fed funds at 6%,
unemployment at about 7% and the
D ow Jones industrial average reaching
1,000 sometime next year.
Principal speaker at the conference
was Lawrence K. Roos, president, St.
Louis Fed, and former officer of First
National.
He stressed the fact that an inde­
pendent Fed is the key to fighting in­
flation. He said that, if the system “ is
forced by the White House or by
Congress to monetize the debt in order
to keep interest rates from rising, in­
flation is certain to follow .”
There are individuals, he said, who
“ sincerely believe that the best means
of assuring full employment and eco­
nomic prosperity is through deficit
spending and easy money. They feel
that inflation is a small price to pay for
immediate and short-lived prosperity.”
It is essential, however, he said, that
these views be resisted “ and hopefully
overcome.” He called on all Americans
“ to stand up against efforts to politicize
the Fed,” and said it is fortunate that
a series of bills introduced during the
last session of Congress that would have
placed the Fed under control of the
executive and legislative branches of
government were not enacted. He ex­
pects similar legislative moves in the
new Congress.
During the bank management panel,
bankers were told to expect the new
generation of consumers to demand
more consumer services but with less
personal contact. Surveys show that
some 35% of this new generation will
accept ATMs.
The speaker, Kalman A. Lifson, man­
aging principal at Lifson, Wilson,
Ferguson & Winich, Dallas, said bank
planners should consider the volatility
of rates to the customer and the fact
that competition will becom e more
strenuous as more and more banks go

MID-CONTINENT BANKER for December, 1976

Must Reading for Every Director and Officer!
These Three Board-Related Books
(Including Revised Edition of Conflicts of Interest)
Conflicts
of Interest

$ 6 .2 5
Responsibilities
of Bank Directors

$ 4 .9 5
Composition
and Compensation
of Bank Boards

$ 4 .2 5

(1) CONFLICTS OF INTEREST FOR
DIRECTORS A N D OFFICERS OF
FIN A N C IAL IN STITUTIONS $6,25
. . . The new, revised edition includes
everything directors and officers should
know about the topic: Presents the
problem of “ conflicts,” gives examiners’
views o f directors’ business relationships
with the bank, examines ethical pitfalls
involving conflicts, conflicts in trust de­
partments, details positive actions for
reducing potential for conflicts. Other
important data are the Comptroller’s
ruling on statements of business interest
of directors and principal officers of
national banks and sample conflict of
interest policies in use today that can be
adapted by your board. N ew material
includes FD IC regulation on insider
transactions.
Q U A N TITY PRICES
2-5

$5.50 e a.

11-25

$5.00 ea.

6-10

$5.25 e a.

over 25

$4.75 ea.

what is expected of them and the bank
they serve in terms of responsibilities
to depositors, shareholders and the pub­
lic. Responsibilities examines recent
court decisions, investment return, con­
tinuity of management, long-range
planning, effects o f structural changes
— HCs, branching, mergers— on com ­
petition, and more.
Q U A N TITY PRICES
2-5

$4.50 eo.

11-25

$4.20 e a.

6-10

$4.35 ea.

over 25

$4.10 ea.

author, Dr. Lewis E. Davids, editor of
The BANK BOARD Letter. This book
will give the reader an insight into the
variety o f occupations represented on
bank boards; the number o f inside and
outside directors; frequencies of meet­
ings; salaries paid. Also included are
many tables, showing retirement ages
for directors, per-meeting and annual
fees, highest paid directors, etc. D e­
signed to help you make comparisons
and put your board structure and fees
in proper perspective.

(3) COM POSITION A N D COM PEN­
SATION OF BANK BOARDS $4.25
. . . A statistical analysis of bank boards
based on comprehensive surveys by the

Q U A N TITY PRICES
2-5

$3.85 e a.

11-25

$3.35 e a .

6-10

$3.60 ea.

over 25

$3.10 ea.

THE BANK BOARD LETTER
408 Olive St., St. Louis, Mo. 63102
Send These Books:
............................. copies, Conflicts of Interest

$

............................. copies, Responsibilities of Bank Directors $

(2) RESPONSIBILITIES OF BANK
D IRECTORS $4.95 . . . Written by
Raymond Van Houtte, president &
CEO of Tompkins County (New York)
Trust Co., this book is “ right” for to­
day’s problems. Due to the economic
influence banks have on their commu­
nities, the rapid growth o f holding
companies and the ever-growing “ con­
sumer” movement, directors must know

............................. copies, Composition & Compensation
Total enclosed

Name ...................................................................... Title ...........
Bank

................................................................................................

Street

..............................................................................................

City, State, Z i p ..............................................................................
(Please send check with order. In Missouri, add 4%% tax.)

MID-CONTINENT BANKER for December, 1976


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Federal Reserve Bank of St. Louis

$
$

77

P re se n tin g
(V *
me n a w n

er INSURANCE
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BANKERS
A Sensible Risk
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Step- By-Step
Practical
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Reference Guide
Now every commercial banker can understand,
plan and monitor a sensible program of Risk
Management. This new, concise manual helps
you measure all the loss exposures you
face...shows how to reduce needless and costly
insurance gaps or overlaps...aids you in
establishing a full-dimensional risk manage­
ment program, including loss funding, to
conserve your bank assets and get more for
your insurance and protection dollar.
This unique manual - (which is by the same
publisher o f the Risk and Insurance Manage­
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you step-by-step through every area of Risk
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reveals new, proven ways to reduce your risks,
losses and problems and is constantly kept up
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THE RISK AND INSURANCE
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•Complete Loose-Leaf, Tab-Divided, Section Indexed
•Ten issues of “ Risk Management News"
•Guide Updates For The First Year

* 1 0 0 .° °
HOW YOUR GUIDE
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You will be automatically billed $50.00 annually for
continuing service beyond the first year to keep your
guide current.

10-DAY TRIAL OFFER
Take 10 days to examine this vital manual at your
leisure. If you are not satisfied, simply return the guide at
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M id -C o n tin en t Banker
408 O liv e St.
S t. L o u is, Mo. 63102

Please send me The Risk and Insurance Management
Guide for Bankers. The $100.00 initial price includes the
first ten issues of “ Risk Management News" plus all
revisions and additions to the Guide. I understand if I
am not completely satisfied I may return the Guide
within ten days and my money will be refunded.
Please include appropriate sales tax.
□ Check enclosed, please ship postage paid.
□

Bill me and add $2.50 to cover postage and handling.

□ Please send me further information.
Name..
Title.....................................
Institution...........................
Street....................................
City............................State..

78


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Federal Reserve Bank of St. Louis

..Zip..

out seeking retail customers. He said
bankers should be prepared to change
their prices and to make an effort to
find out where their deposits are com ­
ing from.
He said bankers should be prepared
to determine what the trends have been,
see if the trends can be changed if
they are unfavorable and use expense
control and balance-sheet planning in
their projections.

Law rence
K.
Roos,
pres., St. Louis Fed,
fields
questions
at
press conference held
in conjunction w ith
correspondent confer­
ence.

John W . Rowe, vice president, host
bank, told those attending the invest­
ment panel that municipals have been
good investments in the past year, due
to their volume and the N ew York City
situation.
He also said the New York City
problem is far from over. He advised
holding N ew York City securities be­
cause the market for them is depressed.
There is a possibility that President
Carter will give federal aid to New
York City, but, meanwhile, there is no
place in a bank’s portfolio for New
York City municipals, he said.
David Culver, vice president and
head of the correspondent department
of First National, commented on the
bank’s recently introduced community
assistance program. He said it can be an
important medium for a community to
obtain federal grants and loans for
which it is eligible, but for which eligi­
bility is difficult to determine because of
the complicated procedures necessary to
unsnarl government regulations.
“ While First National does not en­
dorse massive federal spending pro­
grams, ’ he said, “we do, however, feel
that many communities in Missouri and
southern Illinois have not had the time,
funds availability, staffing or technical
expertise to seek out needed federal
assistance programs to help improve the
community’s social environment, not to
mention the stimulation of their econo­
mies. The community assistance pro­
gram can be a cost-effective way to
achieve this.”
Paul M. Ross, senior vice president,
host bank, spoke on the role o f di­
rectors. He told bankers that they could
expect their directors to be a key part
of the bank’s planning and policy­
making process, that bankers can give

their directors the kind of information
about bank operations that will let them
advise management intelligently, that
directors should be educated about
banking and that directors should be
assured that their interests are pro­
tected from legal problems and that
the bank is complying with all ap­
propriate rules and regulations.
He said a bank’s directors can be a
source of marketing help, once they
know the bank’s marketing goals. Even
though the role of directors is not to
run the bank, directors can give man­
agement thoughtful and independent
advice on bank management topics.
The jobs o f both officers and directors
are getting tougher, he said, due to
new technology, increased competition
and new rules and regulations. Bankers
were urged to make directors key parts
of the management team.
The conference concluded with din­
ner and entertainment, hosted by
Clarence C. Barksdale, chairman and
CEO. • •

Growth Certificates' :

New Service From BofA
Aids Customers' Planning
Bank of America, San Francisco, has
announced Growth Certificates, which
are designed to take the guesswork out
o f savings. They help customers plan
their financial futures through achieve­
ment of specific savings goals over var­
ious time periods.
A Growth Certificate is a CD issued
with a stated maturity value— purchase
price plus interest compounded daily.
They are available with maturity values
of from $ 1,000 to $20,000 and with
terms to maturity of one, 2 /2, four and
six years. Interest rates range from 6%
annually on one-year CDs to 7.5% an­
nually on six-year certificates.
A bank spokesman says customers
are encouraged to use the CDs for spe-

Bank of A m erica, San Francisco, has intro­
duced Grow th Certificates, w hich a re designed
to help custom ers plan financial futures through
achievem ent of specific savings go als over
vario us time periods. G row th Certificates are
a v a ila b le in variety of m aturity v alues, terms
to m aturity and interest rates.

MID-CONTINENT BANKER for December, 1976

cific goals, such as an education, re­
tirement nest egg, vacation or a down
payment. Customers will know in ad­
vance, he adds, how much money to
invest and for how long to reach a de­
sired savings goal. As an example, a
customer needing $5,000 in six years
can purchase a Growth Certificate now
for $3,188.29 earning an annual interest
rate of 7.5%.
The nonnegotiable Growth Certifi­
cates, the spokesman says, can be used
as collateral for loans and can be re­
deemed at maturity at any Bank of
America branch.

its the museum in search of help in
identifying coins and obtaining answers
to inquiries about appraisals, new-coin
offerings and general information.
Questions such as “ Whose picture is on
the $ 10,000 bill?” are common, a bank
spokesman says.
« Exhibits inform the public. A
gold display, for example, provides in­
formation about what to look for when
buying gold; an inflation exhibit dem­
onstrates that problem’s commonness
throughout history; and one on coin
collecting offers hints about how and
what to collect.
Although the museum is a perma-

nent feature, the displays change from
time to time. One exhibit of a few
years ago that was— in the words of
bank officials— “ tremendously success­
ful in terms of publicity and good will”
featured the coins of Poland.
What is in the future for N B D ’s
money museum? A new home in D e­
troit’s Renaissance Center. Then, offi­
cials say, the exhibit will have more
space, expanded hours and a “ highly
visible” position.

Where Else?

Bank's Money Museum
!s 16-year-Old Tradition
W here else but in a bank would one
expect to find a museum devoted to
money? The natural association of
money and banking have combined to
make National Bank of Detroit’s money
museum a long-lived public relations
tool.

Let our
billion dollar
organization
help your bank
profit. Call
Lynn Mosley (205/832-8588),
president of First Alabama
Bancshares, Inc.

This is 16-year-old m oney museum of N a t i
Bank of Detroit. Officials say exhibit has sur­
passed its original go als of inform ing public,
attracting potential custom ers to bank and
generating publicity: Last y ea r 12,000 people
visited museum!

W hen the museum first opened 16
years ago, its objectives were threefold:
inform the public about old coins and
currency, attract potential customers to
the bank and generate publicity. And
the money museum still fulfills those
goals, bank officials state, because last
year nearly 12,000 people visited the
museum either as part o f a tour or in
walk-in groups.
Located on the mezzanine of N B D ’s
Main Office, the display was begun
through the loan of a numismatic col­
lection of a bank director. In 1969, the
bank began to acquire the collection
and to add to it. At present, the mu­
seum boasts more than 15,000 items—
coins, currency, medals, tokens and
primitive forms of money.

Affiliate Banks
First Alabama
First Alabama
First Alabama
First Alabama
First Alabama
First Alabama
First Alabama
First Alabama
First Alabama
First Alabama
First Alabama
First Alabama
First Alabama

Bank of M ontgom ery, N. A.
Bank of Birmingham
Bank of Huntsville, N.A.
Bank of Tuscaloosa, N.A.
Bank of Dothan
Bank of Selma, N.A.
Bank of Gadsden, N.A.
Bank of Athens, N.A.
Bank of Baldwin County, N.A.
Bank of G untersville
Bank of Hartselle
Bank of Phenix City, N.A.
Bank of M obile County

R rsy U a b a m a

The display has produced side bene­
fits for the bank:
• The public writes, phones or vis­
MID-CONTINENT BANKER for December, 1976


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Federal Reserve Bank of St. Louis

79

S o rt a nd M ailing
M a ch in e fo r B ra n c h
O ffic e s
^

B a n k S ta te m e n t
M ailin g M a ch in e s

1 1

1

D e sk

■
■

*
*
»
I
«
*
I
I
I
I
t
»
*
t
I

.

M a ilin g M a ch in e s
T a p e O n ly

i
t

*
*
»
*
t
»
t
*
*____
D e p a rtm e n ta l S o rtin g

M ail
O p e n in g

B a n k D e p a rtm e n ts by
C a r r ie r S e q u e n c e
P rim a ry
S o rt
A re a

O u tg o in g M ail
In c o m in g M ail
In te r- O flic e M ail

Layout of m ail room at Birm ingham (A ia.) Trust Nat'l w a s planned in collaboration w ith PitneyBow es, office equipm ent m anufacturer.

Professional Layout for M ailing Room
Boosts Efficiency, Cuts Costs for Bank
ANK M AIL ROOM S need improv­
ing whenever increased volume—
or a change in bank procedures— cuts
into their efficiency and operating cost,
according to Pitney-Bowes, office equip­
ment manufacturer.
Recognizing when this critical point
occurs is not easy for a busy bank ex­
ecutive, but there are ways of getting
help from mail room experts. A longrange step is to join the nearest Postal
Customer Council, composed of mail­
ers and postal officials jointly concerned
with improving postal communications.
A quicker way is to take advantage of
the free counseling service offered by
some office equipment manufacturers.
Pitney-Bowes’ representatives use a
"fact finder” survey to analyze mail
handling and internal paper-flow pro­
cedures. Their analysis is based on ma­
terial offered in the company’s two-day
postal education seminars, conducted
periodically in selected cities.

B

The survey will produce suggestions
for practices and procedures that could
save time, labor, space, materials or
money, not just in the mailing opera­
tion, but in statement processing, and
the collating, copying, counting, fold­
ing and inserting of other bank forms.
Pitney-Bowes also offers free assist­
ance with mail room designing and im­
provement. After consultation with op­
erations officials, mail room supervisors
and even the architect or designer, the
company’s representative offers a floor
plan that he or she believes will create
the best possible mail flow in the space
available. This type of assistance helps
lighten the burden of higher postal and
mail handling costs.
The mail room at Birmingham (Ala.)
Trust National is an example of so­
phisticated mailing procedures and a
layout designed in cooperation with a
Pitney-Bowes representative.
David M cLeod, mail room manager,

has received more money-saving sug­
gestion awards in the last few years
than anyone in the bank. “ That’s be­
cause there are lots of ways to econ­
omize in the mail room,” he says. “ After
visiting mail rooms in Dallas, New Or­
leans and Washington, D. C., and at­
tending many postal forums, I know
that good mail handling practices can
help bankers save.”
The BTNB mail room is not new, but
it has recently been upgraded, or “ fine
tuned,” as Mr. M cLeod describes it.
He availed himself of the free planning
services described earlier in this article
and has added many innovations of his
own. The 14-person stall' is knowledge­
able and productive. Better than 95%
o f all outgoing mail is at its destination
within one day; the morning’s first in­
coming mail is distributed by 7 a.m.
Mr. M cL eod’s first task was to plan
what equipment he needed and where
that equipment should be located to
establish the most efficient mail-flow
system. Modular mail room furniture
was selected because it allowed Mr.
M cL eod to arrange and rearrange his
mail room as he thought necessary.
Calling this his “ erector set” concept,
Mr. M cLeod arranged the modules in
a variety o f configurations which per­
mitted efficient use of automatic equip­
ment and eliminated unnecessary steps
in handling the mail.
Out-going mail travels along a
U-shaped arrangement of consoles for
processing. At one console, large en­
velopes and packages are sealed. The
next section has variable-sized bins into
which mail is sorted by department be­
fore it is put through a postage-meter­
ing machine. This enables each depart­
ment to be charged for the exact post­
age it uses. A third section has a shelf
at eye-level, with a 20 -ounce scale on
the left and a 10 -pound scale on the
right; a postage meter mailing machine
stands on the console, beneath the
scales.
Sort-bin modules for separating firstand third-class mail permit an employee
to run a large group of one-ounce let­
ters, for example, through the postage

24 Hour Toll Free Telephone Service
Weekly Confidential Market Report
Marketing Seminars conducted for Clients in Your Area
W R IT E O R C A L L

FGL. 1200 35th S t
West Des Moines. Iowa 50265
515 223-2200

80

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Federal Reserve Bank of St. Louis

MID-CONTINENT BANKER for December, 1976

“With the First as a partner,
we’ve succeeded as we’ve
helped Jim Boone’s farm
implement business succeed.”
The First National Bank
o f Quinter, Kansas is a true
success story. A correspondent
. bank relationship has helped it
P-jr. develop and grow with an
important new customer.
In 1965', Robert Bjtigbee,
president q i the bank, called
* „ upon th£ First National Bank
o f Kàhsas Ç ity to participate in a
. . major line o f credit for Mr. Jim
Béojrie, founder o f Ideal
-Industries in Quinter,
manufacturer and distributor
o f specialized farm equipment.
The First National Bank
o f Kansas City extended credit
used for seasonal working
capital and in recent years for
major business expansion and
~
distribution o f Jim B oone’s own
invention* the Flex-King stubble
mulch plow.
Credit assistance and the
itional help o f business
rtise o f The people in our
espondept Department like
e Dudley have been
t in the success o f First
al Bank o f Quinter. ’*
Aml-as Jim B oone’ s small
husband-'and-wife, company has
expanded to a thriving
"corporation, First National
Back o f Quinter has grown with
important new business.
Ij. ’ C&ll the professional staff o f
the Correspondent Department
o f the First National Bank o f
Kansas City. We can. help your
' ' ’ ‘ ‘ with the development of
cHiew bt^iness. ' .
^ K 0 q r correspondent tradition
haSbeen built on helping banks
like'the’S irst National of
inter. ^
v
- Why not put bur strong '
tradition o f excellence to work
‘ your success.

Yxir success is our tradition.

First .
National
Barue

rof KANSAS CITY.
.M ISSOURI

An Affiliate of First National
Charter Corporation

MID-CONTINENT BANKER for December, 1976


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

Member FDIC

meter. Metering in such groups, rather
than constantly changing postage meter
settings for a few letters, saves con­
siderable time. So does having the two
scales located directly above the mail­
ing machine, which makes for a “ stand­
ing-in-place” operation, according to
Mr. M cLeod,
In another area, a mail weigh ma­
chine and a postage meter mailing ma­
chine are almost on-line, so that one
clerk can accurately weigh statement
envelopes and sort, meter and tray them
at 2,500 an hour.
Another self-contained furniture unit
has sort bins, scales and a mailing ma­
chine used to process branch office mail
and to serve as a back-up for large
mailings. Quite often, all three mailing
machines are in use at the same time.
For company and correspondentbank statements, the bank has a special
mailing console with bins and a tapeonly postage meter machine. A 20ounce and a 10 -pound scale are on the
console, with a 500-pound platform
scale nearby for weighing sacks and
bundles. Tw o clerks can weigh, meterstamp and tray or sack the mail about
three times faster than before the mail
room redesign, Mr. M cLeod says.
Incoming mail is separated into sort
bins. Mail not clearly addressed is sep­

arated in the primary sort and then
opened on three sides with an electric
letter opener. Sort bins are color-coded
for each of the seven floors of the build­
ing, and by individual name, depart­
ment, or branch office. These bins are
set up in carrier-stop sequence.
Mr. M cLeod says, “ Mail is the prin­
cipal link between the bank and its cus­
tomers. Few people realize that having
valuable bank securities passing through
our mail room requires careful handling
of all mail! Also, good mail service in
our check-collection process means
added profit from available funds. W e
find that trained personnel, proper
equipment, a good work flow and pleas­
ant surroundings help our mail move
internally and through the postal ser­
vice faster and more economically. W e
know that better mail service begins
with the mailer.” * *

Odyssey 300':

The Latest Indoor Sport
Is Premium From Bank
A savings promotion has brought the
latest in indoor sports to many custo­
mers of First National, Chicago. Any­
one depositing $250 was able to pur­
chase a Magnavox Odyssey 300 video
action game.

HELP IS ON THE LINE
( 1- 313 - 2 2 2 - 3941 )

TALK TO A
DETROIT BANK-er
Your d ire ct line to personal
answers to your corre­
spondent banking problem s
Call a n ytim e and g e t to
know a D e t r o it BANK-er
better.

you ought to know
a DETROIT BANK-er
^ 3 3 2 2 ?
D E T R O IT
BANK
& TRUST
MEMBER

82

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Federal Reserve Bank of St. Louis

F DIC

Sold for $39.95 to qualifying deposi­
tors, the video game fits any television
and offers electronic versions of tennis,
hockey and handball. And players are
able to compete in each game on three
different skill levels.
Publicizing the event were news­
paper ads featuring Chicago Black
Hawks goalie Tony Esposito. Head­
lined, “ Nice Save, Tony,” the ads in­
cluded coupons for mailing in premium
orders and deposits. Displays demon­
strating Odyssey 300 were placed on
First National’s first floor.
Customers were given the option of
picking up the video game at the bank’s
sales center or of requesting delivery
service for a $2 charge.

Financing Needs of Collegians
Met With BofA Programs
SAN FRANCISCO— Bank of Amer­
ica has offered a series of special bank­
ing services designed to meet the fi­
nancing needs of college students.
The College Plan checking account
is available to college, university and
vocational-school students and offers
unlimited check writing with no min­
imum balance. It features a $1 monthly
service charge— free during the summer
or any month in which a minimum
balance of $300 is maintained, and the
account stays open during the sum­
mer even with zero balance. Also avail­
able are special, low-cost personalized
checks.
Students of sophomore standing or
higher may qualify for a Student
BankAmericard, which permits them—
through use of a tuition check— to
charge tuition and entrance fees at most
colleges and universities in California.
Other services aimed specifically at
meeting students’ special needs are
overdraft protection to those who qual­
ify, money and account transfer service,
personal loans for educational purposes
and federally insured student loans.

• Brandt, Inc. This Watertown, Wis.based firm has announced two new ap­
pointments. James A. Wilgus has been
made southern marketing manager and
supervises nine Brandt districts in the
southern states as well as specific
products categories. He has a back­
ground in the administrative, sales and
advertising/publishing fields. Jon R.
Engelbrecht has been made vice presi­
dent, Brandt Manufacturing Co., Pell
City, Ala. This is a wholly owned sub­
sidiary of Brandt, Inc. Mr. Engelbrecht
is responsible for overall supervision of
the Pell City operation and continues
as general manager of Brandt Manu­
facturing. He joined Brandt, Inc., in
1956.
MID-CONTINENT BANKER for December, 1976

You save tim e and money and are
assured of accurate transfer of loan information.
You Save Time
By sending us the loan information via your computer
tape you save the time that would be required to complete
the n ecessary forms.

I w ant to save tim e and m oney. Send me more
information on your installment loan paym ent system.
Name .

You Save Money

Bank Name

B eca u se we save time in preparing the time payment
books by using your computer tape, we are able to pass
special savings on to you.

Address____
C ity_________

State.

Zip ---------

You are Assured of Accurate Transfer of
Information
B e ca u se we take the information directly from your
computer tape the possibility of human error in encoding
and decoding the loan information is eliminated.

G ive us the opportunity to tell you m ore about our
com plete installment loan paym ent system . W e ’re second
to none in quality and price.
MID-CONTINENT BANKER for December, 1976


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

Kansas Bank
Note Company
FIFTH & JEFFERSON STREETS • FREDONIA. KANSAS 66736 • 316-378-2146

For your total bank printing needs

F ro m

t h e M id - C o n t in e n t A r e a

Alabama
■ THOMAS W . LEAVELL has joined
First National, Mobile, as an assistant
vice president and trust investment
officer in the investment division. He
began his banking career in 1973.
• W . GARY SUTTLE has joined Ala­
bama Bancorp., Birmingham, as senior
vice president with responsibilities in
finance and planning, accounting and
control, systems and administration and
operations support. He was formerly
with Vulcan Materials Co. The HC
has announced that an agreement has
been reached to affiliate Farmers &
Merchants, Ashford, with Alabama Ban­
corp. F&M will be the 15th affiliate of
the HC.

Arkansas
■ C O M M E RC IAL N ATION AL, Little
Rock, has named Kirk Dixon and Gary
Tarpley assistant vice presidents in

commercial loans. Everett Tucker III
has been named agribusiness liaison
officer. They joined the bank in 1969,
1975 and 1976, respectively.

bank building recently. More than
6,000 people attended the Saturday
afternoon event. The bank has grown
from $1 million in deposits when it was
chartered two years ago to its present
$10 million.

Illinois

■ W IL L IA M F. M ITCH ELL, vice
president, First Arkansas Bankstock
Corp., Little Rock, has been given new
responsibilities. He will direct the hu­
man resources function of the HC with
specific responsibilities for organization
planning and manpower development.
He will be senior personnel officer.

■ W IL L IA M O. KURTZ retired November 1 as president, Metropolitan
Bank, Chicago. He has spent 41 years
in banking, most of it with American
National, Chicago, where he served in
the correspondent banking department.
He is a former president of the Illinois
Bankers Association.

■ CITIZENS STATE, Nashville, held
a grand opening celebration at its new

KURTZ

SEAMAN

■ IRVING SEAMAN JR. has been
elected vice chairman, Sears Bank, Chi­
cago. He was formerly CEO and chair­
man of the executive committee, Na­
tional Boulevard Bank, Chicago. He is
a former chairman, Chicago Clearing
House Association and treasurer, As­
sociation of Reserve City Bankers. From
1947 to 1961, he was with Continental
Illinois National, Chicago.

Im a g in a tio n n
Correspondent Banking.
A t Union Bank in
M ontgom ery, Don Lamon
and his associates have
brought imagination and
innovation to Corre­
spondent Banking, while
maintaining the friendly
personal service that
Union Bank has been
noted for since 1901.
Alabama's Largest Independent Bank.

84

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Federal Reserve Bank of St. Louis

/ * 2976 *

U
NIONBaNK
& T R U S T CO.
MEMBER F.D.I.C.

60 COMMERCE STREET
MONTGOMERY,
ALABAMA 36104

HARROW SMITH COMPANY
Union N ational Bank Bldg.

501/374-7555

Little Rock, A rk a n sa s
J. E. W OMELDORFF, Executive Vice President

MID-CONTINENT BANKER for December, 1976

■ FIRST SECURITY BANK of Fox
Valley, Aurora, began doing business
late in October in 4,500-square-foot
quarters on the second level of Fox
Valley Center, a regional shopping
center. President is G. Ward Stearns.

■ GLENN E. A U TEN RIETH has
joined First National, Batavia, as vice
president and trust officer and senior
officer in charge of the loan depart­
ment.
■ FIRST N ATION AL, Pekin, dedi­
cated Its new home recently. The bank,
located on a square block bounded by
Sixth, Fifth, Margaret and Ann Eliza
streets, features curtain-wall construc­
tion with bronze fascia. A striking
feature is four cylindrical towers. Eight
drive-under teller lanes run beneath the
building. The bank occupies the lower
level, ground level and first floor. A
second floor is reserved for bank ex­
pansion and tenant rental.

SIN Q U EFIEID

GLASS

■ AM ERICAN NATION AL, Chicago,
has elected Dennis F. Glass senior vice
president and Rex A. Sinquefield, vice
president, head of the trust depart­
ment’s investment group and chairman,
trust investment committee. Mr. Glass,
who joined the bank in 1958, is senior
portfolio manager in the trust depart­
ment. Mr. Sinquefield has been with
the bank since 1972.
■ FREDERICK C. MEYERS has been
elected assistant to the chairman,
Central National Chicago Corp. and
Central National Bank. He joined the
organization in 1966 and has been a
vice president since 1972. He is in
charge o f corporate long-range planning
and business development and is in­
volved in corporate and public re­
lations activities.

■ STATE NATION AL, Lincoln, has
promoted Ted Awe and Vernon A.
Phillips from loan officers to assistant
vice presidents and Harold A. Ramlow
from assistant loan officer to loan of­
ficer.
■ BANK OF LANSING has opened
a new drive-up walk-up facility at
186th Street and Torrence Avenue. A c­
cording to the bank, the facility is the
first in the entire state to be opened by
a state bank under the new facility law
which permits facilities to be opened
within 3,500 yards of the main bank.
TOP: N ew building of First N atio nal, Pekin,
occupies block-square site. MIDDLE: Taking part
in bank's dedication w a s Steve Ford (c.), son
of President G erald Ford. Mr. Ford is flanked
by C h a rles G ag n ier (I.), bank pres, and WalEy
G ag n ier, brother of C harles. Behind three­
som e is bronze bust of late Sen. Everett M.
Dirksen, Pekin resident. BOTTOM: Kiddie lift
in bank's m ain lobby puts youngsters face-toface w ith tellers.

■ ANDERSON STATE, Oneida, cele­
brated its centennial with an open
house recently. More than 1,200 area
residents attended. Assets of the bank
have grown from $337,000 in 1917 to
more than $16 million. The institution
was originally known as Oneida Ex­
change Bank.

MID-CONTINENT BANKER for December, 1976


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

■ RAYM ON D C. B U R R O U G H S ,
president and CEO, City National,
Murphysboro, has been reelected a
Class A director of the St. Louis Fed
for a three-year term beginning Janu­
ary 1. He had been a Fed director
since 1974.

Indiana
■ HUBERT NEFF has been named
president of First National, Aurora, suc­
ceeding Earl Green, who has retired as
president, but who remains a director.
Mr. Neff has been CEO since January.
Mrs. Esther Roache has retired as di­
rector and has been named a director
emeritus.
■ LOUIS ANTHONY (T O N Y ) DeV AU LT has been named assistant man­
ager, Shelby ville Office, Fairland Na­
tional. He had been with Chrysler
Credit Corp., where he was credit man­
ager-operations supervisor, Des Moines,
la., office.
■ THOM AS E. ELYEA and Philip A.
Carraro have been named vice presi­
dents in the commercial banking ser­
vices department at Continental Illi­
nois National, Chicago. Mr. Elyea, who
joined the bank in 1969, calls on cor­
respondent banks in Indiana. Mr. Car­
raro, who has been with Continental
since 1969, calls on corporate customers
in Indiana and Illinois.
■ D A V ID L. BIDD ING ER, vice pres­
ident, has been named to head the
Indiana Division of the U. S. banking
group at American Fletcher National,
Indianapolis. Succeeding Mr. Biddinger
as head of the national accounts divi­
sion is Richard R. Phillips, vice presi­
dent. Mr. Biddinger joined the bank in
1970; Mr. Phillips in 1958.

ELYEA

BIDDIN GER

85

■ CHARLES R. PHILLIPS and John
A. Nelson have been promoted to vice
president and assistant vice president,
respectively, at St. Joseph Valley Bank,
Elkhart. Mr. Phillips joined the bank
in 1970, Mr. Nelson in 1972.
■ FIRST BANK, South Bend, has
opened its Granger Office at Indiana
23 and Bittersweet Road. The ribbon
used during the opening ceremonies
was of 50 two-dollar bills and was d o­
nated to a local elementary school.
During opening day, visitors received
free gifts and were offered a free ride
in a helicopter; visitors also could reg­
ister for a number of prizes.

■ FOURTH N ATION AL, Wichita,
has announced personnel realignments
involving Patrick C. W oodward, Thomas
B. Baggett and Dennis E. Garton. Mr.
W oodward, assistant vice president, has
been named officer in charge of pen­
sion trust management; Mr. Baggett is
manager of trust operations and has
been named trust operations officer;
Mr. Garton has been named loan ser­
vices manager. They joined the bank
in 1963, 1969 and 1973, respectively.
■ M ELVIN L. LINDSEY has been
appointed sales engineer for east-cen­
tral Kansas by LeFebure Corp., Cedar
Rapids, la. He is headquartered in the
firm’s Kansas City branch.
■ W IL L IA M R. SHAVER has been
made controller at Security National,
Kansas City. A banker nearly 20 years,
Mr. Shaver started as a part-time work­
er in Louisville. He has specialized in
bank accounting, operations, manage­
ment and data processing and, most
recently, has been controller of a large
bank in the Southeast. When M id-C on­
tinent Banker reported Mr. Shaver’s
appointment in its November issue, the
editors inadvertently moved Security
National to Wichita. W e regret the
error.

Pictured at centenniol/bicentenniol celebration
of First N at'l, W ichita, a re (I. to r.): Don Hoff­
m an, s.v.p., host bank; W illiam S. M ay, pres.,
Federal Land Bank, W ichita; Dr. Paul S. N adler,
professor of business adm inistration, Rutgers
U niv.; and C. Q. C hand ler, ch. & pres.. First
Nat'l. Mr. M ay and Dr. N adler spoke at eco­
nomic forum that w a s part of celebration.

Estate.” Dr. Nadler is professor of busi­
ness administration, Rutgers University,
New Brunswick, N. J., and Mr. May is
president, Federal Land Bank, Wichita.
First National started in 1876 as
Farmer’s & Merchant’s Bank after an­
other First National (no connection
with the present bank) had failed. In
1882, the bank was reorganized and re­
named Kansas National after receiving
a national charter. Two mergers fol­
lowed, the second one— in 1919— re­
sulting in the present First National.
■ STEPHEN R. “ RICK” D ILL has
been named correspondent officer in
Merchants National of Topeka’s agri­
culture-correspondent bank department.
Mr. Dill, a native of Olathe, was as­
sociated with his father in a livestock
and grain operation while attending
Kansas State University. He received a
degree in agricultural economics and a
minor in business administration. He
joined the bank in April, 1975, as ad­
ministrative assistant in the agriculturecorrespondent bank department.

BAI Week in Kansas
Inform al discussion is held during First N at'l in
W ichita's
centennial/bicentennial
ob servance
by: Mrs. Ralph Hight; Mr. Hight (I.), v.p., host
bank; Harold Eagleton (facing cam era), v.p.,
First N at'l, Salin a, K an .; and Robert Show alter
(w earing plaid coat), pres., Hesston (Kan.)
State.

Centennial/Bicentennial Party
Held by First Nat'l, Wichita,
For 6 5 0 Correspondent Bankers
W IC H IT A — First National enter­
tained about 650 correspondent cus­
tomers and other guests October 30 at a
celebration of the bank’s centennial and
the nation’s bicentennial. The day-long
festivities included a luncheon, eco­
nomic forum, a reception, dinner and
entertainment. Special entertainment
was arranged during the day for women
guests.
Econom ic forum speakers were Dr.
Paul H. Nadler, whose topic was, “ The
Outlook for Business and Banking” ; and
William S. May, who discussed “ Cross­
roads in the Ownership of Farm Real

K an sas G overnor Robert F. Bennett signed
proclam ation designating w eek of Novem ber
14 a s Bank Adm inistration Institute (BAI) Week
in K an sas. W itnessing cerem ony w ere (from I.)
H ow ard A. Theimer, auditor, Fourth Nat'l,
W ichita; and pres., BAI W ichita C hapter; Dale
A. Bradley, e.v.p., Citizens State, M iltonvale,
and BAI district dir.; Fred W. Beckmeyer, v.p..
First Nat'l, Salin a, and BAI state dir.; R. R.
Smith, cash., Peoples N at'l, C la y Center, and
v.p., BAI C entral K an sas C hapter; Ray L. Miller,
a.c.. M erchants N at'l, Topeka, and pres., BAI
Sunflower C hapter; Joseph P. Kennedy, v.p..
First Nat'l, Frankfort, and pres., BAI K an sas
Flint Hills C hapter, M an hattan; and Larry
G ra h am , v.p., First N at'l, Topeka, and v.p..
Sunflower Chapter.

C O M M E R C IA L
NATIONA L
B A

N K

6th & Minnesota Ave. 913 371-003 5
K an sas City, K ansas 66101

P R O F E S S IO N A L C O R R E S P O N D E N T T R U S T S E R V IC E
86


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Federal Reserve Bank of St. Louis

MID-CONTINENT BANKER for December, 1976

Kentucky

Mississippi

■ CITIZENS FIDELITY, Louisville,
has promoted John McClure from vice
president, branch administration, to vice
president and manager, branch admin­
istration; Walter Frandsen to assistant
vice president; James T. Hamilton to
operations officers; Thomas Albright
and Martha Handy to assistant cashiers;
and Michael I. Leet to personnel offi­
cer. As reported last month, Jerry L.
Skidmore has been named an assistant
vice president in the correspondent
banking division. Robert S. Yoder, pres­
ident and CEO, Capital Holding Co.,
has been elected a director of Citizens
Fidelity Corp., HC for the bank.

■ JOHN D. GIBBONS and Parham
W. Williams have been promoted to
senior vice presidents by Deposit Guar­
anty National, Jackson. Mr. Gibbons
first joined the bank in 1952 and re­
joined it earlier this year. Mr. Williams
joined the bank in 1961 and has been
a vice president since earlier this year.
He is now manager of Monticello Bank,
a branch of DGNB.

■ LARRY J. BARIN has been ap­
pointed chairman and CEO at Bank of
St. John, Reserve. Harold M. Keller has
been appointed president. Mr. Babin
has been in banking since 1942 and
was formerly with American Bank,
Norco, as executive vice president while
serving as a director of Bank of St.
John. Mr. Keller succeeds Thomas W.
Smith Jr., who had been president since
1968. Mr. Keller joined the bank in
1968 and was formerly senior vice pres­
ident.
■ C O N TIN EN TA L BANK, Harvey,
has appointed Harold C. Boutte as
senior vice chairman and H. Brooks
McElveen as president. Mr. Boutte
joined the bank in 1973; Mr. McElveen
was formerly president, Bank of Com ­
merce, Shreveport. Also appointed were
Jerry Holloway and William E. DeBlanc, to vice presidents.
■ L. D A V ID KELLO GG JR. has been
elected to the board of Guaranty Bank,
Alexandria, succeeding his father, the
late L. D. Kellogg, who had been a di­
rector since 1960. Mr. Kellogg is presi­
dent, L. D. Kellogg Lumber Co.

W ILLIAM S

■ KENNETH PASVANTIS has been
promoted to vice president at First Na­
tional, Jackson. He is manager of the
Medical Arts Office. Named assistant
vice presidents were Robert L. M oody
and Craig Robinson. Named assistant
cashiers were Irene Perkins, Robert
Gaston, Wayne Newell, George Aycock, Newton Blount and Joseph Hegwood. John F. Davis was named as­
sistant trust officer and William Gullett
was promoted to assistant auditor.

■ FIRST NATION AL, St. Louis, has
elected Richard Alan Murray a vice
president and John A. Rothschild Jr.,
Robert A. Hummert and Thiers Y. An­
derson assistant vice presidents. Mr.
Murray, who joined the bank in 1972,
is in charge of the London Office. Mr.
Rothschild joined the bank in 1972 and
Mr. Hummert in 1971. Mr. Anderson
comes from Merrill Trust Co., Rangor,
Me.
■ EUGENE
SUMNER
has been
named representative for BankAmerica
Travelers Cheques in Missouri. He is
a native of Oklahoma.

■ A M ERGER has been approved by
principals of First State, Waynesboro,
and Bank of Leakesville. First State
will be the parent organization.
■ FRED G. ABNEY has joined Brookhaven Bank as vice president. He was
formerly vice president and manager
of the branch office of South Central
Bank, Brookhaven, and has had prior
service with Bay Springs Bank and Gulf
National, Gulfport.

Missouri
■ THE ST. LOUIS FED has approved
formation of Santa Ana Bancorp., Inc.,
to becom e a holding company through
acquisition of Bank of St. Ann. A ccord­
ing to the bank’s president, Richard J.
Pfleging, he had formed the HC as a
vehicle to obtain the necessary borrow­
ing power to maintain local ownership
of the bank. Principal stockholders—
members of the family of the bank’s
founder, the late Charles F. Vatterott
Jr.— have agreed to sell their interest
to the new HC, which has a loan com ­
mitment of up to $2.5 million from St.
Louis’s Mercantile Trust to help finance

MID-CONTINENT BANKER for December, 1976


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

M URRAY

purchase of Bank of St. Ann’s stock.
Mr. Pfleging, immediate past president,
Missouri Bankers Association, will head
the HC. Oliver E. Sicking, executive
vice president and cashier of the bank,
will be HC secretary.

G IBBO N S

Louisiana

PFLEG IN G

SUMNER

M cGEE

■ JOHN M. McGEE has been elected
a correspondent banking officer at
Commerce Bank, Kansas City. He trav­
els in New Mexico and Texas and
joined the bank in 1975.
■ U N ITED MISSOURI, Kansas City,
has promoted Michael L. McAuley to
vice president and trust real estate offi­
cer and Larry E. Russell to assistant
vice president in the bond department.
They joined the bank in 1969 and
1973, respectively. Two new directors
have been named: William J. McKen­
na, president, Lee Co., Shawnee Mis­
sion, Kan., and Henry “ Skip” Nottberg
III, U. S. Engineering Co.
® JAMES S. W O L F has joined St.
Louis County National, Clayton, as
marketing officer.
87

Governor Honors Bank

■ BOATM AN ’S BANK of Concord
Village, St. Louis County, has elected
Ronald K. Clarke vice president and
Edward C. Reis assistant vice presi­
dent. Mr. Clarke was formerly with
American Investment Co.; Mr. Reis
was with Manufacturers Bank, St. Louis.

O

k l a h

o m

a

'Red' Ward Honored

■ CITIZENS BANK, Belton, held a
grand opening at its new Charter Plaza
Banking Center recently. The bank is
the first building to be constructed on
the site of the Charter Plaza Shopping
Center and is a full-service facility.
M issouri G overnor Christopher S. Bond (seated)
congratulates W alter C. Branneky (I.), execu­
tive vice president, St. Johns Bank, St. Louis,
after signing proclam ation designating last
October 16 as "St. Johns Bank & Trust Com ­
pany D a y ." At right is Fletcher E. W ells, senior
vice president and cashier of the bank.

■ ROBERT M. CONW AY has been
elected president and CEO, Tower
Grove Bank, St. Louis, succeeding
Richard E. Fister. Mr. Fister has joined
St. Louis University in the new post
of assistant to the president for com ­
munity relations. Mr. Conway also was

CON W AY

elected a bank director and acting chair­
man. He was executive vice president
and senior loan officer. John D. Weiss
continues as chairman and president, TG
Bancshares Co., holding company of
which Tower Grove Bank is the lead
bank. Mr. Conway also is vice president
and advisory director of the HC.

Mehlville Ground Breaking

■ N. J. STARKEY has been promoted
to senior trust officer of Kansas City’s
Mercantile Bank with overall responsi­
bility for management of its trust de­
partment. He joined the bank in 1969,
coming from Wells Fargo Bank, San
Francisco.
■ BRUCE A. SCHRIEFER has been
named credit life insurance manager
for Commerce Bancshares and its sub­
sidiary, CBI Insurance Co., Kansas
City. He was formerly with Lexington
Bank.
■ D O N A L D LacKAMP has been pro­
moted from assistant cashier to assistant
vice president at First National, Kansas
City. He joined the bank in 1974 and
is with the correspondent division and
livestock loan department. Duncan
Samuel, assistant cashier, has been
transferred to the investment division
and is now an assistant trust officer.

New Mexico
■ JACK D. COLLU M has been elected
president of Hot Springs National,
Truth or Consequences. Mr. Collum
was formerly a vice president at First
National, Lubbock, Tex., where he
served in the correspondent department.
He succeeds David L. Underwood, who
has been named chairman to succeed
John Kipp, who stepped down from
that position.

Glenn P. "R ed " W ard (I.), s.v.p., Fourth Nat'l,
Tulsa, and his w ife, Betty, w ere recognized
w ith a plaque at the bank's ann ual correspon­
dent bank dinner during the recent ABA con­
vention in W ashington, D. C. Mr. W ard, who
is in charge of the bank's correspondent re­
lationships, w ill retire before the 1977 ABA
convention. Reading the inscription is Fred A.
Setser, s.v.p. Looking on is Frank X. Henke III,
e.v.p.

■ EARL SNEED will retire as presi­
dent, Liberty National Corp., Okla­
homa City, on January 31. He will re­
main as a director of the firm, which
controls Liberty National Bank. He has
been with the organization since 1965.
His resignation will cause the following
senior executive changes: T. Joseph
Semrod will succeed Mr. Sneed as HC
president and will move from bank
president to bank vice chairman; W . M.
Bell will continue as HC president, and
will also be a vice chairman of the
bank; K. Gordon Greer will move from
bank executive vice president to presi­
dent, succeeding Mr. Semrod; W . Ken­
neth Bonds, chairman, trust depart­
ment, will succeed Mr. Sneed as a
member of the executive committee.
W . P. Dowling, executive vice presi­
dent and correspondent department
head, will become a director of the
bank.

■ ALBERT FLIN N has been named
manager, Melrose Branch, First Nation­
al, Clovis. He was formerly with First
National, Santa Rosa.

C la y R. N iem eyer (holding shovel), pres., M ehl­
ville N at'l, breaks ground for the new bank's
perm anent home, scheduled to be completed
next spring. Pictured, I. to r., are: Frank W.
Kurz, technical coordinator, Planned Projects,
Inc., St. Louis; Richard L. Ortm ann, pres.,
Structural Systems, Inc.; C arl B reihan, Sixth
District councilm an; Mr. N iem eyer; Robert J.
Luecken, v.p. of the bank; Clifford A. Schmid,
ch.; W illiam E. Peterson, ch., exec, comm.; and
N orm an B. Leppo, pres., Planned Projects.
M ehlville Nat'l opened in Septem ber in tem po­
rary quarters. Its new home w ill contain 5,600
square feet of space.

88

https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

Died: Guy L. Rogers, 90, chairman,
New Mexico Bank, Hobbs. Mr. Rogers
is a former president of the New Mex­
ico Bankers Association. He joined the
predecessor of New Mexico Bank in
1937.

MID-CONTINENT BANKER for December, 1976

RO YSE

N OBLES

HU FFM AN

BU SCH E

B U C KA LEW

SH A W

■ T E D W . SHAW has been elected
executive vice president and member
of the executive committee at First Na­
tional, Oklahoma City. He has been
with the bank since 1964. In addition,
Donald P. Buckalew was advanced
from vice president to senior vice pres­
ident, and John E. Busche, Houston
Huffman Jr. and Douglas G. Nobles

were elected vice presidents; Randolph
D. Royse was named vice president and
trust officer; Ralph L. Dean was named
assistant vice president; and Erma Jean
Morton and Jack Taylor were made
administrative
officers.
Robert
F.
Browne of Oklahoma Coca-Cola Bot­
tling Co. and Oklahoma Canning Co.
was elected a director.

■ FIRST NATION AL, Tulsa, has pro­
moted Roger L. Austin, Ronald G.
Barnes and W . D. Hofstrom to vice
presidents and trust officers and Lennis
J. Laughlin from assistant trust officer
to trust officer. They joined the bank in
1973, 1975, 1962 and 1971, respective­
ly-

■ STEVEN R. BARNES has advanced
from assistant vice president to vice
president at City National, Lawton.
Marian Barrett has been named as­
sistant cashier; Jim Cantrell, assistant
trust officer; and Paul Ellwanger, au­
ditor.

■ MEMPHIS BANK has appointed
Reginald L. Holley and Walter T. Smal­
ley Jr. correspondent bank operations
officers. Both men joined the bank in
1973. In addition, Edward T. Morlino
was named controller and Thomas A.
McKelroy was promoted to assistant
cashier.
HEER

SARTOR

con J. D ew Jr. to trust officer; Eft W.
Birdsong to investment officer and Ste­
phen S. Mathews to commercial officer.
Mr. Sartor joined the bank in 1968, Mr.
D ew in 1970 and Messrs. Birdsong and
Mathews in 1974.

SM ALLEY

HOLLEY

■ PAUL E. HEER has been elected
vice president and trust officer at First
American National, Nashville. He is also
head of the investment management di­
vision. He joined the bank in 1972 and
succeeded Hollis E. Johnson III, who
resigned to accept a post with the
Southern Baptist Foundation.
■ TH IR D N ATION AL, Nashville, has
promoted James R. Sartor Jr. to senior
vice president from vice president, Ma-

■ FIRST TENNESSEE BANK N.A.,
Memphis, will be the new name of
First National, Memphis, beginning
December 26, providing necessary ap­
proval is obtained. All banks in First
Tennessee National Corp. are scheduled
to change their names before year-end
to First Tennessee Bank, in the case of
state banks, or First Tennessee Bank
N.A. for national banks.
■ AM ERICAN NATION AL, Chatta­
nooga, has elected Kennedy H. Clark
Jr. and George J. Awad to its trust di­
vision staff. Mr. Clark is a vice presi­
dent and trust officer and Mr. Awad
is a trust marketing officer.

MID-CONTINENT BANKER for December, 1976


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

■ BANK OF THE SOUTH W EST,
Houston, has elected C. Richard Ver­
million Jr. senior vice president and
manager, metropolitan department, and
promoted William K. White to senior
vice president in charge of the national
department. Mr. Vermillion was with
a leasing corporation and Mr. W hite
has been with the bank since 1974.
Named vice president was Joe R. Deese,
who joined the bank in 1971. New as­
sistant vice presidents are Virginia S.
Bell and Kenneth G. Teusink. Miss Bell
joined the bank in 1957 and Mr. Teu­
sink has been with the bank since last
August.

■ JAMES R. PERRY has been elected
a director of First United Bancorp.,
Fort Worth. He is chairman and pres­
ident of State National, Odessa, and a
director of First National, Fort Worth.
He is expected to become president of
First of Fort Worth next year.
■ STANLEY JARM IOLOW SKI has
been promoted to senior vice president
at First City National, El Paso. He
joined the bank in 1967. In other ac­
tion, the bank has elected Terry O ’Don­
nell senior vice president and director.
He was formerly with First City Na­
tional, Houston, which he joined in
1969.
■ M ICH AEL D. W ILLIAM S has been
elected senior vice president and com p­
troller at First City National, Houston.
He joined the bank in 1974 and was
formerly vice president and comptroller.
In other action, the bank elected Mal­
colm R. McArdle, William C. McCain
Jr., Fred H. Mitchell, Lawrence J. Pet89

ru, Vernon L. Pool and W oodrow W .
Scott vice presidents. Mr. Scott is in
the regional and correspondent banking
departments. New assistant vice presi­
dents are Russell C. Joseph, Robert G.
Smith, G. C. Worry and Rudolph F.
Zepeda. John J. Kutac was promoted
to assistant vice president and trust
officer.

Outdoor Cookout Sparks Customers
To Exchange Deposit for Grills

■ JOHN F. GEIS, senior vice presi­
dent, First Security National, Beau­
mont, and 1968-69 Texas Bankers As­
sociation president, will retire Jan­
uary 1 after 43 years in banking. He
joined the bank in 1960 and is head of
its marketing division. Prior to that, he
was with First National, Fort Worth;
Second National (now Bank of the
Southwest), Houston; and Farmers Na­
tional (now First National), Salina,
Kan.

•

índex to Advertisers

Advertising Concepts ..................................... 69
Aetna Business Credit .................................... 38
American Fletcher Nat’l Bank & Trust Co. 21
American Nat'l Bank & Tr. Co., Chattanooga 63
Associates Commercial Corp.......................... 29
Bank Board Letter .................................... 70, 77
Bank of America ............................................. 9
Bank of Oklahoma ........................................... 53
Barclay Hotel ................................................... 68
Citicorp .............................................................. 55
Commerce Bank, Kansas City ..................... 25
Commercial Nat’l Bank, Kansas City, Kan. 86
De Luxe Check Printers, Inc.......................... 35
Deposit Guaranty National Bank ................. 37
Detroit Bank & Trust Co................................. 82
Electronic Teller Installation Manual ....... 23
Farmers Grain & Livestock Hedging Corp. . 80
First Alabama Bancshares ............................ 79
First American Nat’l Bank, Nashville ......... 31
First Boston Corp............................................... 17
First City Nat’l Bank, Houston ..................... 75
First National Bank, C h icag o ........................... 67
First National Bank, Jackson, Miss............. 7
First National Bank, Kansas City ............... 81
First National Bank, St. Louis ..................... 92
First National Bank of Commerce, N.O.
. 3
First Oklahoma Bancorp.................................. 61
Fourth National Bank, Tulsa ........................ 45
Harland Co., John H......................................... 11
Harris Bank, Chicago ..................................... 71
Harrow Smith Co............................................... 84
Heller & Co., Walter E..................................... 59
Kansas Bank Note ........................................... 83
Liberty Nat'l Bank & Trust Co., Okla. City . 2
MGIC-Indemnity Corp................................... 56-57
Manufacturers Hanover Trust Co................47-50
Memphis Bank & Trust Co...................... 13, 73
Mercantile Bank, St. Louis ............................ 5
National Stock Yards Nat’l Bank ................. 91
National Union Fire Insurance Co................ 33
Risk & Insurance Management Guide ....... 78
Scarborough & Co............................................ 27
Union Bank & Trust Co., Montgomery, Ala. 84
United Missouri Bank, Kansas City ........... 15
Verdin, I. T., Co., Cincinnati ........................ 64
Whitney National Bank .................................. 65

BANKERS
We currently have a number of outstanding
opportunities with leading midwest banks for
banking officers in trust lending, marketing,
operations, financial, etc. A ll fees paid. Send
resume in strict confidence to Tom Roberts,
don HOW ARD PERSONNEL
69 W. W ASHINGTON ST.
CHICAGO. ILL. 60602
(312) 332-2341
An executive Recruiting & Placement Agency
for the Banking community.

90


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

Richard Hughes, pres., Elgin (III.) Nat'l, presides over cookout in front
of bank. Shown are grills featured as incentives.

HE FAT was in the fire this summer at two banks in
Elgin, 111. But instead of an adverse reaction, customers
of the bank wore smiles as they exchanged deposit money
for outdoor grills. Some customers received tasty ham
sandwiches, too.
For the second year in a row, the people at Elgin
National and Elgin State pooled resources to get new ac­
count dollars. This year’s promotion was tied in with the
bicentennial and, according to a spokesman, the whole
town “ got involved."
“ W e are in an area with a large number of families,”
said Robert P. Abate, chairman of the two banks. “ These
people enjoy outdoor activities and appreciate the value
that we were able to offer on the grills.” Elgin is located
west of Chicago.
Two models of grills were featured as incentives— one
large, one smaller. The large grill could be purchased for
$49.95 with a $200 deposit to either a savings or checking
account at either bank. Those depositing more than $1,000
could get the large grill for $42.95. If they opted to de­
posit more than $5,000, the grill could be had for $35. Re­
tail price is $69.95.
The smaller grill was available at $12.95, $9.95 or $5.95,
depending on the size of the deposit. Retail price is $24.95.
Nearly 400 grills were moved during the promotion,
which ran during the month of July.
In addition to newspaper and radio ads, statement
stuffers and point-of-purchase displays, the banks scheduled
two special events to promote the grills.
The first was an evervone-invited picnic outside each
of the banks. The grills were used to cook hams and ham
sandwiches were given to anyone passing by who was
hungry— and who wasn’t?
Later in the month, a drawing was held at which three
large grills were given away. Approximately 700 customers
entered the contest, according to Mr. Abate.
“ W e have received excellent results from the pro­
motions,” he said. “And I’m sure that, considering the
amount of new business they have brought in, w e’ll con­
sider promoting the grills again next year." • •

T

MID-CONTINENT BANKER for December, 1976


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

from the Board of Directors
and all your friends a t ...
Y O U R BANKER'S B A N K

THE NATIONAL STOCK YARDS NATIONAL BANK
OF NATIONAL CITY
N A T IO N A L S T O C K YARDS. ILLIN O IS 62071

TIMEOUT!

WE MADE THE BIG PLAIT
BUT SOMEONE
BLEW A W HISTLE
at our main office and stadium facility in
In 1972 w e becam e the first bank in
Missouri to offer customers fully auto­
downtown St. Louis, and at the Chippewa
matic banking services. With our
Banking Center in South St. Louis.
B A N K 24 terminals, our customers
B A N K 24 services are also available at
have been able to fulfill most of
most of the other First Union Banks
their banking needs at their con­
in Missouri. Fortunately, machines
venience, 24 hours a day.
located on bank premises are not
T h e public responded very
affected by the court’s ruling.
positively to this new service.
T h e closing of B A N K 24 at
Accordingly, in 1974 w e sought to
Jay Bee and Emerson does not
expand the benefits of this new era
signal the end of a widely
in banking technology and customer
supported campaign throughout
service. W e installed fully automated
the state to modernize Missouri’s
teller m achines—as part of our
banking laws. Efforts will
B A N K 24 system —at a supermarket
continue to assure that banks
and an industrial plant. For the first
are allowed to compete on a
time in Missouri it was possible to obtain
more equal basis with federally
cash and perform other personal banking trans­
chartered savings and loan associa­
actions 24 hours a day without going to the bank.
tions, credit unions and other financial
institutions.
These regulated institutions
This breakthrough in customer convenience
are currently allowed to provide services
was soon challenged. Despite a favorable ruling
which banks have been denied.
from the U.S. Comptroller of the Currency, the
W e shall continue to contend that automated
Commissioner of Finance for the State of Missouri
teller
machines, like telephones, are simply an
held that automated teller machines located away
from a bank violated the state’s branch banking laws. electronic means of com m unication between a bank
and its customers and, therefore, are legal.
In the interest of providing better banking
If you agree with us that the “officiating”
services and to clarify this ruling, w e continued the
has
denied
the Missouri banking industry and
legal process through the U.S. Court o f Appeals
bank customers the benefits of a technological
and the U.S. Supreme Court, which recently
winner, help us get the laws modernized. Write
declined to hear our case.
or contact your state representative and state
Regretfully, our “big play” for improving
senator and tell them you are in favor of two things:
banking services has been called back. T h e farreaching benefits and greater convenience that
1. 24-hour-a-day banking with automated teller
off-premise electronic banking promised must be
machines located conveniently in shopping
foregone. A t least for the present.
centers, grocery stores, office com plexes and
Effective immediately, our B A N K 24 auto­
other public locations.
mated teller machines at Jay Bee supermarket and
2 Fair competition and equal opportunity for all
at Emerson Electric Company in North St. Louis
financial institutions in Missouri.
County will be closed. First National Bank in St.
Louis will continue to operate B A N K 24 terminals
W e’re convinced it is the right play to call.


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Federal Reserve Bank of St. Louis

.

14 3 3 7 3

First National
A First Union Bank

Bank in St. Louis