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January 5, 2015

Gauging Inflation Expectations with Surveys, Part 1: The Perspective of Firms

Inflation expectations matter. Just ask any central banker (such as the Federal Reserve, the European Central Bank, the Bank of
England, or the Bank of Japan).
Central bankers measure inflation expectations in more than a few ways, which is another way of saying no measure of inflation
expectations is entirely persuasive.
Survey data on inflation expectations are especially hard to interpret. Surveys of professional economists, such as the Federal
Reserve Bank of Philadelphia's Survey of Professional Forecasters, reveal inflation expectations that, over time, track fairly close to
the trend in the officially reported inflation data. But the inflation predictions by professional forecasters are extraordinarily similar and
call into question whether they represent the broader population.
The inflation surveys of households, however, reveal a remarkably wide range of opinion on future inflation compared to those of
professional forecasters. Really, really wide. For example, in any particular month, 13 percent of the University of Michigan's survey
of households predicts year-ahead inflation to be more than 10 percent, an annual inflation rate not seen since October 1981. Even
in the aggregate, the inflation predictions of households persistently track much higher than the officially reported inflation data (see
the chart). These and other curious patterns in the household survey data call into question whether these data really represent the
inflation predictions on which households act.

Even if you're unfamiliar with the literature on this subject, the above observations may not strike you as particularly hard to believe.
Economists are, presumably, expert on inflation, while households experience inflation from their own unique—some would suggest
even uninformed—perspectives.
We have yet another survey of inflation expectations, one from the perspective of businesses leaders. We think this may be an
especially useful perspective on future inflation since business leaders, after all, are the price setters. Our survey has been in the
field for a little more than three years now—just long enough, we think, to step back and take stock of what business inflation
expectations look like, especially in comparison to the other survey data.
Our initial impressions are reported in a recent Atlanta Fed working paper, and the next few macroblog posts will share some of our
favorite observations from this research.
We have been asking firms to assign probabilities to possible changes in their unit costs over the year ahead. From these
probabilities, we compute how much firms think their costs are going to change in the coming year and how certain they are of that
change (see the table). What we find is that the inflation expectations of firms, on average, look something like the inflation
predictions of professional forecasters, but not so much like the predictions of households.

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But we also find that there is a significant range of opinion among firms, more so than the range of opinions that forecasting
professionals express. Some of the variation among firms appears to be related to their particular industries and are broadly
correlated with the uneven cost pressures shown in similar industrial breakdowns of the Producer Price Index from the U.S. Bureau
of Labor Statistics (see the table).

(enlarge)
So what we have now are three surveys of inflation expectations, each yielding very different inflation predictions. What accounts for
the variation we see across the surveys? Our survey allows us to experiment a bit, which was one of the motivations for conducting
it. We didn't just want to measure the inflation expectations of firms; we wanted to learn about those expectations. In the next few
macroblog posts, we'll tell you a few of the things we've learned. And we think some of our initial findings will surprise you.
By Mike Bryan, vice president and senior economist,

Brent Meyer, economist, and

Nicholas Parker, economic policy specialist, all in the Atlanta Fed's research department

January 5, 2015 in Business Inflation Expectations, Forecasts, Inflation, Inflation Expectations | Permalink